{"id":83511,"date":"2026-01-21T10:00:28","date_gmt":"2026-01-21T15:00:28","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=83511"},"modified":"2026-01-21T09:50:32","modified_gmt":"2026-01-21T14:50:32","slug":"samsung-tv-plus-kicks-off-2026-with-more-than-100-million-monthly-active-users","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-tv-plus-kicks-off-2026-100-million-monthly-active-users\/","title":{"rendered":"Samsung TV Plus Kicks Off 2026 with More Than 100 Million Monthly Active Users"},"content":{"rendered":"

Samsung TV Plus<\/a> announced today that the premium FAST service has surpassed 100 million monthly active users globally, a major milestone as the service celebrates massive growth. With streaming hours increasing 25% year-over-year, engagement also reached new heights in 2025, reinforcing Samsung TV Plus<\/a> as one of the most-used streaming apps in the world.<\/p>\n

In an ever-evolving streaming landscape, Samsung TV Plus<\/a> stands out by connecting advertisers with highly coveted audiences, including millennial families and influential viewers in a brand-safe environment built for engagement. Driven by industry-leading audience loyalty (92% retention after three months1<\/sup><\/a>), Samsung TV Plus<\/a> remains one of the stickiest and most effective streaming services for marketers looking to drive meaningful outcomes.<\/p>\n

\u201cOur focus remains on delivering premium, authentic experiences that connect our audiences around the world \u2014 and this year\u2019s breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates,\u201d said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus<\/a>. \u201cSurpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus<\/a> and the team\u2019s commitment to providing exceptional entertainment made for every moment.\u201d<\/p>\n

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Last year, Samsung TV Plus<\/a> dominated the cultural zeitgeist with its bold expansion into live events. The service\u2019s foray into fan experiences\u2014most notably the Jonas Brothers\u2019 livestreamed concert series<\/a>\u2014unlocked the power of Samsung TV Plus\u2019<\/a> scale and leveraged its innovative technology. In a standout moment during the livestream of the JONAS 20: Greetings From Your Hometown<\/em><\/a> tour, Samsung TV Plus<\/a> launched a first-of-its-kind FanVote, which gave fans at home the power to vote for their favorite song via remote, with the winning track performed live on stage. This interactive poll delivered unprecedented results, with an over 13% response rate among CTV viewers, underscoring Samsung TV Plus\u2019<\/a> ability to turn passive viewing into active engagement on the biggest screen in the home.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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TV & Home Theaters<\/p>\n\t\t\t\t\t\t\t\t

Samsung TV Plus Expands Creator Lineup with the Worldwide Launch of Former NASA Engineer Mark Rober\u2019s First-Ever FAST Channel<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Samsung TV Plus<\/a> further solidified its position as a home for Creator-led partnerships with some of today\u2019s groundbreaking digital storytellers including Mark Rober<\/a>, Michelle Khare, Dhar Mann, and Smosh, among others. These milestones \u2014alongside industry-disrupting partnerships with Spotify, David Letterman, and leading sports leagues spanning NHL, MLB, NBA and NFL \u2014 continued to solidify Samsung TV Plus<\/a> as a destination for culturally resonant, premium programming.<\/p>\n

Made for everyone and every moment, Samsung TV Plus<\/a> offers over 4,300 channels globally, all for free \u2013 and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones<\/a>, XR headsets<\/a>, Galaxy Tab<\/a>, Smart Monitor<\/a>, and Family Hub lineups<\/a>. This includes the new 2026 TV series<\/a> recently announced at CES, spanning Samsung Micro RGB TV<\/a>, Neo QLED<\/a>, OLED<\/a>, The Frame<\/a>, The Frame Pro, and more.<\/p>\n

About Samsung TV Plus<\/strong><\/h5>\n

Samsung TV Plus is a premium global entertainment service committed to delivering exceptional experiences for everyone and every moment. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on-demand all in one place. The streaming service carries over 4,300 ad-supported linear channels across 30 countries and is accessible exclusively on active Samsung devices. Samsung TV Plus is the exclusive FAST home to curated channels and live events including the Jonas Brothers\u2019 JONAS 20 Tour<\/em>, Letterman TV,<\/em>\u00a0Conan O\u2019Brien TV<\/em>, The Ringer from Spotify<\/em>, BillboardTV<\/em>, and top digital Creators featuring Mark Rober TV<\/em>, Dhar Mann TV <\/em>and Michelle Khare\u2019s Challenge Accepted<\/em>. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub, all subscription-free. To learn more, visit samsungtvplus.com<\/a>. Follow us on Instagram<\/a>, Facebook<\/a>, X<\/a>\u00a0and LinkedIn<\/a>.<\/p>\n

1<\/sup><\/a>Samsung Proprietary Data, 92% retention in month 4 after 3 months of usage for a minimum of 3 minutes each of the 3 months<\/h6>\n","protected":false},"excerpt":{"rendered":"

Fueled by marquee live events, interactive fan experiences, and industry-defining partnerships, Samsung TV Plus celebrates a landmark year of growth<\/p>\n","protected":false},"author":92,"featured_media":83515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29718,29728],"tags":[618,278,30514,766,30510,29211,29283,30023,22167],"blue-badge":[],"class_list":["post-83511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-product-home-entertainment-tv-home-theaters","tag-family-hub","tag-galaxy-tab","tag-galaxy-xr","tag-home-entertainment","tag-micro-rgb-tv","tag-neo-qled","tag-oled","tag-samsung-smart-tv","tag-samsung-tv-plus"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/20141301\/STVP_Press_Image_Logo-1-002-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/20141301\/STVP_Press_Image_Logo-1-002-424x283.jpg","primary_category":{"term_id":29728,"name":"TV & Home Theaters","slug":"product-home-entertainment-tv-home-theaters","term_group":0,"term_taxonomy_id":29728,"taxonomy":"category","description":"","parent":29727,"count":325,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=83511"}],"version-history":[{"count":13,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83511\/revisions"}],"predecessor-version":[{"id":83525,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83511\/revisions\/83525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/83515"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=83511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=83511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=83511"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=83511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}