{"id":83582,"date":"2026-01-27T18:00:41","date_gmt":"2026-01-27T23:00:41","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=83582"},"modified":"2026-02-24T17:28:13","modified_gmt":"2026-02-24T22:28:13","slug":"coming-soon-a-new-layer-of-privacy","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/coming-soon-new-layer-privacy-five-years-in-making\/","title":{"rendered":"Coming Soon: A New Layer of Privacy"},"content":{"rendered":"<p>Our <a href=\"https:\/\/www.samsung.com\/us\/mobile\/phones\/all-phones\/\" target=\"_blank\" rel=\"noopener\">phones<\/a> are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we\u2019re waiting in line, our digital laundry can be aired in plain view to anyone. And as <a href=\"https:\/\/www.samsung.com\/us\/mobile\/phones\/all-phones\/\" target=\"_blank\" rel=\"noopener\">phones<\/a> become more tailored to our routines and preferences, concerns about privacy are only growing.<\/p>\n<p>That\u2019s why <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you are. You\u2019ll have the confidence to check your messages or enter a password on public transit without thinking twice about who might be watching.<\/p>\n<p><iframe loading=\"lazy\" title=\"Display | What&#039;s next?: Look | Samsung\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/E3_HcSo2aE0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>Flexible Protection Built Over Years <\/strong><\/h5>\n<p>Not everyone needs the same level of privacy. This new layer gives you the <a href=\"https:\/\/www.samsungmobilepress.com\/feature-stories\/your-privacy-secured-how-galaxy-ai-empowers-you-to-take-control-of-your-data\/\" target=\"_blank\" rel=\"noopener\">choice<\/a> to decide what works best for you. You will be able to customize it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you\u2019ll be able to limit what others can see based on the level of privacy protection you need.<\/p>\n<p>You can also choose to protect specific parts of your experience, such as notification pop-ups. It\u2019s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/galaxy-ai\/\" title=\"Galaxy AI \" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/08\/28173822\/MX-_Galaxy-AI.png\" alt=\"Galaxy AI \">\n\t\t<\/a>\n\t<\/div>\n<p>It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to protect you without getting in your way on what Galaxy can deliver.<\/p>\n<h5><strong>A New Standard for Mobile Privacy<\/strong><\/h5>\n<p>This is the latest in a series of Galaxy innovations designed to keep you safe. <strong><em>There is no privacy without strong security.<\/em><\/strong> For more than a decade, <strong>Samsung Knox<\/strong> has established layers of protection for Galaxy devices, from dedicated security hardware like <a href=\"https:\/\/www.samsungmobilepress.com\/feature-stories\/your-privacy-secured-how-knox-vault-protects-you-in-the-era-of-ai\/\" target=\"_blank\" rel=\"noopener\">Knox Vault<\/a> to ecosystem defenses such as <a href=\"https:\/\/www.samsungmobilepress.com\/press-releases\/samsung-introduces-future-ready-mobile-security-for-personalized-ai-experiences\/\" target=\"_blank\" rel=\"noopener\">Knox Matrix<\/a>. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.<\/p>\n<p>This is privacy you can see and security you can feel \u2013 and it\u2019s coming to Galaxy very soon.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/leading-enterprise-mobile-security-samsungs-zero-trust-strategy\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/15134821\/005-Editorial-Leading-the-Way-in-Enterprise-Mobile-Security-Samsungs-Zero-Trust-Strategy-PCMainKV-268x178.jpg\" alt=\"[Editorial] Leading the Way in Enterprise Mobile Security: Samsung\u2019s Zero Trust Strategy\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Mobile<\/p>\n\t\t\t\t\t\t\t\t<h4> Leading the Way in Enterprise Mobile Security: Samsung\u2019s Zero Trust Strategy<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n","protected":false},"excerpt":{"rendered":"<p>A new front line for privacy to keep your everyday moments truly yours<\/p>\n","protected":false},"author":92,"featured_media":83626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[40,829,30311,74,30541],"blue-badge":[],"class_list":["post-83582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","tag-mobile","tag-mobile-security","tag-privacy","tag-security","tag-unpacked-2026"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/27144247\/001-Coming-Soon-A-New-Layer-of-Privacy-Five-Years-in-the-Making-MAIN_Thumbnail-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/27144247\/001-Coming-Soon-A-New-Layer-of-Privacy-Five-Years-in-the-Making-MAIN_Thumbnail-424x283.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=83582"}],"version-history":[{"count":6,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83582\/revisions"}],"predecessor-version":[{"id":83632,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83582\/revisions\/83632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/83626"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=83582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=83582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=83582"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=83582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}