{"id":84554,"date":"2026-03-06T11:46:05","date_gmt":"2026-03-06T16:46:05","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=84554"},"modified":"2026-03-06T11:46:05","modified_gmt":"2026-03-06T16:46:05","slug":"for-creators-by-creators-samsungs-pro-grade-apv-codec-supported-on-galaxy-s26-ultra","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/for-creators-by-creators-samsungs-pro-grade-apv-codec-supported-galaxy-s26-ultra\/","title":{"rendered":"For Creators, By Creators: Samsung\u2019s Pro-Grade APV Codec Supported on Galaxy S26 Ultra"},"content":{"rendered":"

Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content \u2014 and with Galaxy S26 Ultra<\/a>, that experience is getting even better.<\/p>\n

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon\u00ae 8 Elite Gen 5 Mobile Platform for Galaxy1<\/sup><\/a> chipset that powers Galaxy S26 Ultra<\/a>. APV is the latest example of Samsung\u2019s commitment to put the user experience first by collaborating with other industry leaders.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobile<\/p>\n\t\t\t\t\t\t\t\t

Samsung Unveils Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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What is Samsung\u2019s Advanced Professional Video (APV) Codec on Galaxy S26 Ultra?<\/strong><\/h5>\n

Galaxy S26 Ultra<\/a> is the first Galaxy device to support APV, enabling higher-quality video files that use your device storage more efficiently. For anyone who wants pro-level quality without sacrificing the convenience and portability of shooting video on mobile, APV on Galaxy S26 Ultra<\/a> is a game changer.<\/p>\n<\/div><\/div>

\"Codecs
Codecs compress and decompress video files for storage and sharing. With an HEVC codec, the system often removes very small visual details to reduce file size. As a result, fine elements like water droplets, splashes, or subtle textures in the image become blurred after rounds of encoding. <\/div><\/div>
\"APV
APV preserves more of the original information, which helps maintain delicate details such as water droplets, textures, and motion \u2014 noted by the clarity of the splash in the image despite multiple rounds of encoding. APV codecs achieve visually lossless quality even when subjected to repeated editing. <\/div><\/div><\/div>
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How does APV Work?<\/strong><\/h5>\n

While other smartphone codecs prioritize small file sizes, they are not built for high-quality editing. APV makes for easier editing and more creative flexibility. Now you can capture video content on your Galaxy device that behaves like cinematic professional camera footage when it\u2019s time to edit \u2014 maintaining video quality even after repeated edits. Supporting up to 8K resolution at 30 frames per second, APV uses 10% less storage than other comparable formats while maintaining the same objective visual quality.<\/p>\n

How to Enable APV on <\/strong>Galaxy S26 Ultra<\/strong><\/a><\/h5>\n
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  1. Navigate to Camera >\u00a0Settings >\u00a0Video Format >\u00a0APV <\/strong><\/li>\n
  2. Choose preferred APV control APV HDR<\/strong> or APV Log<\/strong><\/li>\n
  3. Select the type of file compression APV 422 HQ <\/strong>(high-quality video) or APOV 422 LQ<\/strong> (optimized for storage capacity and limited data rates)<\/li>\n
  4. Toggle selected shooting mode on or off in Camera<\/strong> preview<\/li>\n
  5. Users also have the option to record APV directly to external USB storage, navigate to Camera >\u00a0Settings >\u00a0Save to External Storage<\/strong><\/li>\n<\/ol>\n

    Learn more about APV here<\/a>, and explore the capabilities of Galaxy S26 Ultra<\/a> and all the latest Galaxy devices on Samsung.com<\/a>.<\/p>\n

    Not sure you\u2019re ready to make the switch to Galaxy? Check out Try Galaxy<\/a> to test out some of the latest features on the device you\u2019re holding right now.<\/p>\n

    \n\t\t\n\t\t\"Galaxy\n\t\t<\/a>\n\t<\/div>\n
    1<\/a> Snapdragon branded products are products of Qualcomm Technologies, Inc. and\/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.<\/h6>\n","protected":false},"excerpt":{"rendered":"

    Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content \u2014 and with Galaxy S26 Ultra, that experience is getting even better. Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology […]<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[25940,30546,30129,15941],"blue-badge":[],"class_list":["post-84554","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","tag-galaxy","tag-galaxy-s26-series","tag-mobile-photography","tag-qualcomm"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/06113844\/Fountain_APV_10th-600x600.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/06113844\/Fountain_APV_10th-424x283.png","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/84554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=84554"}],"version-history":[{"count":2,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/84554\/revisions"}],"predecessor-version":[{"id":84558,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/84554\/revisions\/84558"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=84554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=84554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=84554"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=84554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}