{"id":84732,"date":"2026-03-16T09:00:33","date_gmt":"2026-03-16T13:00:33","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=84732"},"modified":"2026-03-16T11:41:48","modified_gmt":"2026-03-16T15:41:48","slug":"samsung-electronics-named-no-1-in-global-soundbar-sales-for-12th-consecutive-year","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-electronics-named-no-1-global-soundbar-sales-12th-consecutive-year\/","title":{"rendered":"Samsung Electronics Named No. 1 in Global Soundbar Sales for 12th Consecutive Year"},"content":{"rendered":"

Samsung Electronics<\/a> today announced that it has maintained its leadership in the audio-visual sector as the world\u2019s top soundbar<\/a> brand for the 12th year in a row.<\/p>\n

According to new research from Future Source, Samsung captured 21.5% of global soundbar<\/a> revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,1<\/sup><\/a> reinforces the brand\u2019s position at the forefront of the home entertainment industry.<\/p>\n

\n\t\t\n\t\t\"Soundbars\"\n\t\t<\/a>\n\t<\/div>\n

This sustained success in the soundbar<\/a> market is driven by the combination of advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.<\/p>\n

The range will be highlighted by:<\/p>\n