{"id":84770,"date":"2026-03-24T11:30:50","date_gmt":"2026-03-24T15:30:50","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=84770"},"modified":"2026-03-24T17:05:37","modified_gmt":"2026-03-24T21:05:37","slug":"samsung-launches-performance-tv-full-funnel-performance-platform-and-ai-powered-ad-products","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-launches-performance-tv-full-funnel-performance-platform-ai-powered-ad-products\/","title":{"rendered":"Samsung Launches \u201cPerformance TV:\u201d Full-Funnel Performance Platform and AI-Powered Ad Products"},"content":{"rendered":"

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At IAB NewFronts 2026, Samsung is challenging brands to rethink what TV can deliver with a new era of Connected TV (CTV) built for performance, participation, and outcomes at scale. This year, Samsung Ads<\/a>, the advanced advertising division of Samsung Electronics, is unveiling a full-funnel performance platform powered by AI and shoppable innovation \u2013 also featuring a new commerce integration with Amazon to accelerate impact. Additionally, Samsung TV Plus<\/a> is expanding its exclusive offering with live events and creator-led programming, plus interactive experiences throughout.<\/p>\n

\u201cThis moment marks a new era of TV, and Samsung is leading what comes next,\u201d said Sang Kim, EVP and Head of North America Service Business, Samsung Electronics<\/strong>. \u201cConsumers are choosing ad-supported streaming, creators they trust, and live moments they want to experience together, and brands need a platform built to turn that attention into action. By combining connection, intelligence, and outcomes, Samsung is moving TV beyond reach and into real, measurable performance that drives business growth.\u201d<\/p>\n

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Samsung Redefines CTV Through Shoppable Ad Innovation <\/strong><\/h5>\n

Samsung is announcing a partnership with Amazon Ads<\/strong> to bring Amazon\u2019s remote-enabled Interactive Video Ad (IVA) technology directly to Samsung TV Plus<\/a>, making Samsung TV Plus<\/a> the first external CTV device partner to offer this capability through Samsung\u2019s integration with Amazon DSP.<\/p>\n

Launching in July, the integration enables viewers to take immediate action from their Samsung TV screen<\/a>. For brands selling on Amazon, \u201cAdd to Cart\u201d functionality allows shoppers to purchase directly within their Amazon storefront with a seamless click of the remote. For advertisers who do not sell on Amazon, outcome driven headlines like \u201cSend to Phone\u201d and \u201cSign Up Today\u201d extend engagement beyond the TV screen.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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TV & Home Theaters<\/p>\n\t\t\t\t\t\t\t\t

Samsung TV Plus Kicks Off 2026 with More Than 100 Million Monthly Active Users<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Advertisers will be able to access and activate Samsung TV Plus<\/a> inventory through Samsung\u2019s partnership with Amazon DSP, delivering the same seamless buying experience they are already familiar with. They can also tap into Amazon\u2019s trillions of browsing, streaming, and shopping signals\u2014brought together in Amazon Marketing Cloud\u2014to unlock robust measurement and insights across the funnel.<\/p>\n

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\u201cOur shoppable ad formats are proven to drive measurable performance on and off Amazon through our differentiated combination of broad reach and authenticated signals,\u201d said Kelly MacLean, Vice President of Engineering, Science and Product for Amazon DSP<\/strong>. \u201cBy bringing Amazon\u2019s interactive ad technology to Samsung through Amazon DSP, together we\u2019re providing an experience for advertisers to deliver on any full-funnel marketing objective \u2013 whether it\u2019s awareness, consideration, or conversion.\u201d<\/p>\n

Samsung Ads<\/a> is also expanding its capabilities with new formats via Creative Canvas<\/strong>, its turnkey solution for brands to update their ad creative for CTV to make participation seamless, intuitive, and impactful. New capabilities including product galleries, vertical video, and click-to-email are evolving the TV screen where viewers can deeply engage, explore, and shop.<\/p>\n

\u201cShoppable innovation is no longer a future concept, it\u2019s the standard,\u201d said Courtney Howell, Head of Agency Development, Samsung Ads<\/a><\/strong>. \u201cWith our new Amazon integration and the expansion of Samsung Ads<\/a> interactive ad capabilities, we\u2019re transforming the biggest screen in the home into a fully shoppable, performance-driven platform where inspiration, engagement, and purchase happen in the same moment.\u201d<\/p>\n

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Samsung Puts Intelligence at the Center of Performance<\/strong><\/h5>\n

AI continues to shape Samsung innovation, powering a new era of signal-driven marketing with intelligence embedded across every solution to drive smarter performance.<\/p>\n

Samsung Ads<\/a> is building on Samsung\u2019s innovation in AI, determining who to reach and when and how to reach them, continuously refining delivery, and feeding insights back into the system so every activation becomes smarter over time. When brands activate with Samsung Ads<\/a>, they are tapping into an intelligent ecosystem powered by AI and designed to drive real business outcomes.<\/p>\n

Additional AI-powered solutions include:<\/p>\n