{"id":85229,"date":"2026-04-06T12:00:14","date_gmt":"2026-04-06T16:00:14","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=85229"},"modified":"2026-04-06T12:03:42","modified_gmt":"2026-04-06T16:03:42","slug":"interview-inside-spatial-signage-how-samsung-brought-glasses-free-3d-displays-to-life","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/inside-spatial-signage-samsung-glasses-free-3d-displays\/","title":{"rendered":"[Interview] Inside Spatial Signage: How Samsung Brought Glasses-Free 3D Displays to Life"},"content":{"rendered":"

At Integrated Systems Europe (ISE) 2026, Europe\u2019s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth captured visitors\u2019 attention. Just two inches thick, the display shows objects rotating 360 degrees as if floating in midair \u2014 without 3D glasses.<\/p>\n

Spatial Signage<\/a>, Samsung\u2019s glasses-free 3D display, has earned industry recognition with awards at IFA 2025, CES 2026<\/a> and\u00a0ISE 2026<\/a>. Bringing the concept to life required close collaboration across display, research and design teams \u2014 each solving a different piece of the 3D puzzle.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Samsung Newsroom spoke with experts across the company \u2014 Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) \u2014 about the journey behind the innovation.<\/p>\n

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\"Spatial<\/a><\/figure>\n
\"Spatial<\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
\u25b2\u00a0<\/strong>Spatial Signage<\/h6>\n
Redefining the 3D Visual Experience<\/strong><\/h5>\n

As demand grows for more distinctive visuals, the need for new display solutions is increasing. \u201cWe are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,\u201d said Sun. \u201cHowever, these installations typically require more space than traditional signage and dedicated 3D content.”<\/p>\n

\n\t\t\n\t\t\"B2B\n\t\t<\/a>\n\t<\/div>\n

\u201cSpatial Signage<\/a> delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,\u201d he added. \u201cIt also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.\u201d<\/p>\n

\"Sun<\/a><\/p>\n

\u25b2 Sun discusses how Spatial Signage brings immersive 3D experiences to life.<\/h6>\n

Turning the concept into reality required a strong technological foundation. \u201cWhile exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,\u201d said Chung. \u201cFrom that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.\u201d<\/p>\n

Inside the Technology Behind Spatial Signage<\/a><\/strong><\/h5>\n

At the core of Spatial Signage<\/a> is 3D plate technology. \u201cThe system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,\u201d Lee explained. \u201cA lenticular card \u2014 which shows different images depending on the viewing angle \u2014 is a common example of a 3D plate.\u201d<\/p>\n

\"Principle<\/a><\/p>\n

\u25b2 Principle of 3D plate technology<\/h6>\n

\u201cSpatial Signage<\/a> uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,\u201d he added. \u201cBy presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.\u201d<\/p>\n

Building an ultra-large, 85-inch 3D display was no easy task. A 3D plate is made by combining lenticular lenses with printed images to produce 3D visuals \u2014 and once created, it cannot be adjusted.<\/p>\n

\"Lee<\/a><\/p>\n

\u25b2 Lee highlights Samsung\u2019s innovative technology behind the ultra-large, 85-inch 3D display.<\/h6>\n

\u201cIf discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,\u201d said Lee. \u201cTo address this, we developed a special pattern to detect errors during lens production.\u201d By combining this printed pattern with the lenticular lens, the team could quickly identify deviations and adjust printing conditions accordingly.<\/p>\n

Securing depth while maintaining a slim profile was another challenge. Spatial Signage<\/a> uses a thin 3-4 mm 3D plate to create a box-like sense of space with a perceived depth of up to 500 mm, as if extending inside the screen. \u201cAchieving depth with such thin optical materials made lens design and reliability testing difficult,\u201d Nam explained. \u201cDespite numerous unexpected obstacles, we explored a range of ideas and ultimately improved the product\u2019s quality.\u201d<\/p>\n

\"Nam<\/a><\/p>\n

\u25b2 Nam shares how the team achieved a 3-4 mm thickness and 500 mm depth through numerous trials.<\/h6>\n

The team also faced physical limitations. \u201cWith an ultra-large 3D plate, gravity can cause sagging, leading to blemishes or distortions, while vertical lenses can produce the moir\u00e9 effect \u2014 a high-frequency, wave-like pattern,\u201d said Nam. \u201cWe repeatedly encountered these technical constraints. It would not have been possible without close collaboration across teams.\u201d<\/p>\n

\"(From<\/a><\/p>\n

\u25b2 (From left) Chang-Kun Lee and Eun Vit Chung<\/h6>\n
\u00a0<\/strong>Crafting Depth Through Design<\/strong><\/h5>\n

With the technology in place, the next step was to design an intuitive and immersive visual experience. \u201cTo maximize depth on the 85-inch screen, we refined the 3D plate imagery and developed guidelines for image processing that enhance elements such as perspective and shadows,\u201d Chung emphasized. \u201cIt is the result of years of accumulated expertise and dedication.\u201d<\/p>\n

As a result, the 3D plate features precisely calculated lines, surfaces and gradient backgrounds, while the foreground 2D content incorporates lighting, shadows and perspective aligned with the background\u2019s depth. \u201cThis project felt like bringing virtual images from a 3D program into the real world,\u201d said Chung. \u201cI\u2019ve grown attached to each visual element created through this process.\u201d<\/p>\n

\"Chung<\/a><\/p>\n

\u25b2 Chung explains how Spatial Signage reflects Samsung\u2019s design expertise, from 3D plate image design to lighting and perspective.<\/h6>\n

However, implementing the concept proved more complex than expected. \u201cWhile typical design work can rely on a single image, Spatial Signage<\/a> requires images to be divided into micrometer-level segments \u2014 thinner than a strand of human hair,\u201d Chung explained. In other words, designers had to anticipate how those segments would come together. \u201cIt would have been impossible without a deep understanding of optics. By studying and applying those principles, we achieved the sense of depth seen today.\u201d<\/p>\n

\u00a0<\/strong>New Opportunities for B2B Displays<\/strong><\/h5>\n

Developed through close collaboration across teams, Spatial Signage<\/a> goes beyond traditional displays and opens new possibilities in everyday environments. To increase its versatility in diverse retail settings, Samsung plans to expand its lineup past the current 85-inch model with 32-inch and 55-inch options later this year.<\/p>\n

\"Samsung<\/a><\/p>\n

\u25b2 Samsung VXT lets users create signage-ready videos.<\/h6>\n

\u201cWhenever I walk by a caf\u00e9 with Spatial Signage<\/a>, I notice people pausing to look at the display,\u201d said Nam. \u201cFor caf\u00e9s or franchises seeking a more engaging way to promote seasonal menus or events, it can offer a compelling alternative.\u201d<\/p>\n

AI Studio,1<\/sup><\/a> an AI-powered content creation app within Samsung Visual eXperience Transformation (VXT), lets users create signage-ready videos from a single product image. In addition to supporting standard digital signage, it offers an option to optimize content specifically for Spatial Signage<\/a> \u2014 delivering a truly immersive experience on the 3D display.<\/p>\n

\u201cIn addition to retail, Spatial Signage<\/a> is drawing strong interest from sectors including 3D audiovisual solutions for education in Europe, virtual personal training systems for major fitness chains and augmented reality waiting areas at theme parks in Korea,\u201d said Sun. \u201cThrough innovative display solutions, we will continue to build a commercial display ecosystem that only Samsung can deliver.\u201d<\/p>\n

\"Spatial<\/a><\/p>\n

\u25b2 Spatial Signage unlocks versatile, innovative display experiences.<\/h6>\n

Ultimately, Spatial Signage<\/a> is not just about making images appear in 3D \u2014 it is about creating more immediate, memorable and lifelike experiences in everyday spaces.<\/p>\n

1<\/a> Samsung VXT is sold separately, and solution availability varies by region. The AI Studio app will be available in April 2026 and may incur additional usage fees.<\/h6>\n","protected":false},"excerpt":{"rendered":"

At Integrated Systems Europe (ISE) 2026, Europe\u2019s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth captured visitors\u2019 attention. Just two inches thick, the display shows objects rotating 360 degrees as if floating in midair \u2014 without 3D glasses. Spatial Signage, Samsung\u2019s glasses-free 3D display, has earned industry recognition […]<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[223,30546,30538,13267,30537],"blue-badge":[],"class_list":["post-85229","post","type-post","status-publish","format-standard","hentry","category-product-enterprise-display","category-product","tag-display","tag-galaxy-s26-series","tag-ise-2026","tag-smart-signage","tag-spatial-signage"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/04\/06120332\/Untitled-design-16-600x600.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/04\/06120332\/Untitled-design-16-424x283.png","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":249,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/85229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=85229"}],"version-history":[{"count":12,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/85229\/revisions"}],"predecessor-version":[{"id":85250,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/85229\/revisions\/85250"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=85229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=85229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=85229"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=85229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}