{"id":85515,"date":"2026-04-21T16:13:52","date_gmt":"2026-04-21T20:13:52","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=85515"},"modified":"2026-04-21T16:13:52","modified_gmt":"2026-04-21T20:13:52","slug":"samsung-unveils-design-is-an-act-of-love-exhibition-at-milan-design-week-2026","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-unveils-design-is-an-act-of-love-exhibition-at-milan-design-week-2026\/","title":{"rendered":"Samsung Unveils \u2018Design Is an Act of Love\u2019 Exhibition at Milan Design Week 2026"},"content":{"rendered":"

Samsung Electronics<\/a> today announced the opening of its \u201cDesign is an Act of Love\u201d exhibition at Milan Design Week 2026<\/a>. Structured across 12 immersive zones in the Samsung Design Open Lab at Superstudio Pi\u00f9 in Milan from April 20-26, the exhibition marks a new chapter in the company\u2019s evolving design vision by offering perspectives on how design can respond to evolving human needs and behaviors.<\/p>\n

An Open Laboratory for Design Exploration<\/strong><\/h5>\n

Conceived as an open\u00a0laboratory<\/strong>, the exhibition welcomes visitors to Samsung\u2019s design approach<\/a>, offering a space of exploration, experimentation and discovery. Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways of living through design.<\/p>\n

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Each of the\u00a012 immersive zones<\/strong>\u00a0presents a distinct exploration of how design can shape everyday life. The zones are organized around the key experience dimensions of Human Centricity and Expressive Design<\/a>, which serve as the first touchpoint in showcasing Samsung Design\u2019s vision.<\/p>\n

Within these zones, a series of creative explorations illustrates ideas, possibilities and future directions. Through this approach, Samsung Design<\/a> is making its vision tangible, inviting visitors to engage with design as an evolving, human-centered practice.<\/p>\n

Human-Centricity and Expressive Design<\/strong><\/h5>\n

Samsung Design<\/a> is expanding its approach beyond user experience, with a greater focus on how people live and experience everyday life.<\/p>\n

\u201cDesign should reflect the\u00a0diversity of humanity<\/strong>\u00a0\u2014 embracing different lifestyles, values and ways people live,\u201d said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. \u201cIt is not only about creating products, but about shaping experiences that feel relevant, personal and meaningful in everyday life. Through Samsung Design Open Lab, we are sharing how this thinking is shaping our approach to design and future living.\u201d<\/p>\n

At the core of Samsung\u2019s vision is a human-centered approach to AI<\/a> \u2014 captured through the formula AI x (EI+HI)1<\/a><\/sup>\u00a0\u2014 where its true value lies not in the technology itself, but in how it is guided by human intention, empathy and imagination.<\/p>\n

While the exhibition explores new directions in design, it reflects a philosophy that has guided Samsung<\/a> for over 30 years \u2014 placing people at the center of innovation. The ideas presented extend that foundation, translating it into new and evolving ways of living.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Corporate<\/p>\n\t\t\t\t\t\t\t\t

Samsung To Present \u2018Design is an Act of Love\u2019 Exhibition at Milan Design Week 2026<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Design Is an Act of Love, With 12 Immersive Zones<\/strong><\/h5>\n

More than 120 products across 36 categories are being showcased at the exhibition\u2019s 12 zones<\/a>, spanning both design concepts and products currently available in the market.<\/p>\n

Highlights from the exhibition include:<\/p>\n