{"id":85677,"date":"2026-04-28T10:00:37","date_gmt":"2026-04-28T14:00:37","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=85677"},"modified":"2026-05-01T11:08:38","modified_gmt":"2026-05-01T15:08:38","slug":"samsung-wins-two-best-of-the-best-honors-at-the-red-dot-design-award","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-wins-two-best-of-best-honors-red-dot-design-award\/","title":{"rendered":"Samsung Wins Two \u2018Best of the Best\u2019 Honors at the Red Dot Design Award"},"content":{"rendered":"

Samsung announced that it has earned a total of 16 awards, including Best of the Best honors for the OLED TV S95H<\/a> and the Bespoke AI Laundry series<\/a>, at the Red Dot Design Award demonstrating the company\u2019s leading design competitiveness. This achievement is particularly significant, as the winning products were those that embody Samsung\u2019s new design strategy, \u201cExpressive Design.\u201d<\/p>\n

\u201cExpressive Design is our way of putting people at the center, celebrating their identity, emotions, and diversity,\u201d said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. \u201cWe design not only to function, but to create meaning and connection. Our ambition is to enrich people\u2019s lives through experiences that are both purposeful and deeply human.\u201d<\/p>\n

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The Red Dot Design Award<\/a> is widely recognized as one of the world\u2019s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design.<\/p>\n

Two Best of the Best Award Winners Recognized for Design Innovation<\/strong><\/h5>\n

The S95H<\/a> stands out for its distinctive FloatLayer design, which combines an ultra-thin OLED display with a luxurious metal frame to create a layered concept in which a slim OLED screen is placed over a bold metallic surface.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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TV & Home Theaters<\/p>\n\t\t\t\t\t\t\t\t

Samsung Upgrades 2026 OLED TVs with New Designs and Expanded Premium Features<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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The result is a new category of OLED TV<\/a>, where the screen appears as if it is floating in front of the metallic silver frame for a striking visual effect. The TV seamlessly integrates into any space, with Samsung Art Store<\/a>1<\/sup><\/a> letting subscribers display 5,000+ works from world-renowned museums and galleries. Plus, VDE-verified Real Black and Real Color2<\/sup><\/a> enhance the sense of immersion, while Glare Free technology minimizes distracting glare and reflections.<\/p>\n

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Meanwhile, the Bespoke AI Laundry<\/a> appliances applies a mono-body design concept across a range of types, including standalone washing machines, dryers, and combos. Through this design, the series unifies different laundry appliances under consistent design languages, enabling the products to seamlessly harmonize with a variety of interior environments.<\/p>\n

Additionally, AI Home \u00a0\u2014 the large 7-inch LCD screen \u2014 enhances usability by providing an intuitive and simplified control experience. Integrated with SmartThings<\/a>, the interface allows users to easily manage connected smart devices while offering AI-powered<\/a>, personalized lifestyle solutions for greater everyday convenience.<\/p>\n

All Entries Recognized as Winners<\/strong><\/h5>\n

Beyond its top honors, Samsung achieved the remarkable feat of having all products it submitted selected as winners. The recognized lineup includes:<\/p>\n