{"id":85964,"date":"2026-05-11T09:00:58","date_gmt":"2026-05-11T13:00:58","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=85964"},"modified":"2026-05-08T11:35:32","modified_gmt":"2026-05-08T15:35:32","slug":"video-how-samsungs-spatial-signage-transforms-the-attraction-queue-into-an-immersive-safari-experience-at-everland","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsungs-spatial-signage-transforms-attraction-queue-into-immersive-safari-experience-everland\/","title":{"rendered":"[Video] How Samsung\u2019s Spatial Signage Transforms the Attraction Queue Into an Immersive Safari Experience at Everland"},"content":{"rendered":"

As visitors make their way through the line for \u2018Safari World: The Wild\u2019 at Everland, Korea\u2019s largest theme park located in Yongin, Gyeonggi Province, a surprising encounter turns the wait into an extension of the safari adventure itself. On a display with true-to-life scale, realistic tigers and lions appear ready to leap out of the screen and into the queue, adding a heightened sense of excitement before the experience begins.<\/p>\n

Samsung Electronics<\/a> recently installed its glasses-free 3D display, Spatial Signage,<\/a> at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung\u2019s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses \u2014 all within a slim 2-inch profile.<\/p>\n

Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.<\/p>\n

\"Spatial<\/a>

\u25b2 Spatial Signage installed in the waiting area of Everland\u2019s Safari World<\/p><\/div>\n

Spatial Signage Sets the Stage for a Safari Adventure<\/strong><\/h5>\n

Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and \u201cscreen-breaking\u201d three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.<\/p>\n

\"Spatial<\/a>\u25b2 Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals.<\/h6>\n

\u201cFollowing Safari World\u2019s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience \u2014 from entry and waiting lines to the safari bus ride \u2014 under a unified theme,\u201d said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. \u201cWe saw Spatial Signage as the most effective way to lead guest into the safari adventure.\u201d<\/p>\n

Bae added, \u201cTo create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors\u2019 sense of immersion.\u201d<\/p>\n

Despite its large 85-inch size, the display<\/a> also offers considerable flexibility in installation. \u201cTaking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World\u2019s atmosphere,\u201d Bae said. \u201cThis allowed us to position the display naturally within the queue without disrupting the overall environment.\u201d<\/p>\n

\"Bae<\/a>\u25b2 Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area.<\/h6>\n

\u201cSpatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,\u201d noted Bae. \u201cWhen young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.\u201d<\/p>\n

Turning The Wait Time Into a Fascinating 3D Experience<\/strong><\/h5>\n

Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.<\/p>\n

\"Visitors<\/a>

\u25b2 Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience.<\/p><\/div>\n

One visitor who came to Everland with family said, \u201cIt felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.\u201d The visitor added, \u201cSeeing the children get excited even before meeting the real animals has made the trip especially worthwhile.\u201d Students visiting on a field trip were equally impressed. \u201cI thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,\u201d said one student.<\/p>\n

\"Visitors<\/a>\u25b2 Visitors described the vivid movement of the animals on screen as strikingly lifelike.<\/h6>\n

\u201cSeeing the wild animals we are about to meet truly built the anticipation for the safari,\u201d said a couple waiting in the queue together. \u201cIt feels like we have already stepped into the safari before even getting on the bus.\u201d A group of tourists visiting Korea also shared their impressions: \u201cThe tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.\u201d<\/p>\n

Where Technology Meets Space \u2014 A New Spatial Interface<\/strong><\/h5>\n
\"Jin,<\/a>\u25b2 Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself.<\/h6>\n

\u201cSpatial Signage<\/a> goes beyond simply delivering information \u2014 it serves as a spatial interface that enables visitors to directly experience the place they are visiting,\u201d said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. \u201cWe focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.\u201d<\/p>\n

At Everland\u2019s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung<\/a> continues to set the standard for immersive and engaging display experiences across industries.<\/p>\n