{"id":86236,"date":"2026-06-05T14:27:39","date_gmt":"2026-06-05T18:27:39","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=86236"},"modified":"2026-06-05T14:27:39","modified_gmt":"2026-06-05T18:27:39","slug":"samsung-launches-your-companion-to-ai-living-campaign","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-launches-companion-ai-living-campaign\/","title":{"rendered":"Samsung Launches \u2018Your Companion to AI Living\u2019 Campaign"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\">Samsung Electronics America<\/a> today announced a new global video campaign under the theme \u201c<a href=\"https:\/\/news.samsung.com\/us\/samsung-presents-your-companion-to-ai-living-first-look-ces-2026\/\" target=\"_blank\" rel=\"noopener\">Your Companion to AI Living<\/a>.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"AI Living : Self Care\uff5cSamsung\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U0BAK1jvsZQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Introduced at The First Look during CES 2026, \u201c<a href=\"https:\/\/news.samsung.com\/us\/samsung-presents-your-companion-to-ai-living-first-look-ces-2026\/\" target=\"_blank\" rel=\"noopener\">Your Companion to AI Living<\/a>\u201d reflects <a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s vision for AI innovations<\/a>. The campaign highlights how <a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s AI technology<\/a> and connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung\u2019s pursuit of AI innovations that anticipate user needs and provide personalized solutions across its ecosystem of devices, platforms and services.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86295\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140104\/Your-Companion-to-AI-Living-_-Piccadilly-1.jpg\" alt=\"\" width=\"2220\" height=\"1250\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140104\/Your-Companion-to-AI-Living-_-Piccadilly-1.jpg 2220w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140104\/Your-Companion-to-AI-Living-_-Piccadilly-1-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140104\/Your-Companion-to-AI-Living-_-Piccadilly-1-950x535.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140104\/Your-Companion-to-AI-Living-_-Piccadilly-1-1536x865.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140104\/Your-Companion-to-AI-Living-_-Piccadilly-1-2048x1153.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140104\/Your-Companion-to-AI-Living-_-Piccadilly-1-664x374.jpg 664w\" sizes=\"auto, (max-width: 2220px) 100vw, 2220px\" \/><\/a><\/p>\n<p>\u201cThrough this campaign, we aim to show how Samsung\u2019s products and services, integrated with AI, can become a life companion by proactively understanding users\u2019 needs and offering personalized support when it matters most,\u201d said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. \u201cWe will continue to create more meaningful ways for customers to experience the value of Samsung\u2019s innovations in their daily lives.\u201d<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\"><div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/mobile\/phones\/all-phones\/\" title=\"Mobile Galaxy Ecosystem \" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/02\/04145331\/MX-Galaxy-Ecosystem-1-2.png\" alt=\"Mobile Galaxy Ecosystem \">\n\t\t<\/a>\n\t<\/div><\/a><\/p>\n<p>The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how <a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s AI capabilities<\/a>, incorporated into its offerings, help elevate customers\u2019 daily lives.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86298\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140122\/Your-Companion-to-AI-Living_Health-Care-1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140122\/Your-Companion-to-AI-Living_Health-Care-1.jpg 1920w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140122\/Your-Companion-to-AI-Living_Health-Care-1-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140122\/Your-Companion-to-AI-Living_Health-Care-1-950x534.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140122\/Your-Companion-to-AI-Living_Health-Care-1-1536x864.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140122\/Your-Companion-to-AI-Living_Health-Care-1-664x374.jpg 664w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>For health-conscious users, the Antioxidant Index,<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a> available through <a href=\"https:\/\/www.samsung.com\/us\/watches\/galaxy-watch8-classic\/\" target=\"_blank\" rel=\"noopener\">Galaxy Watch8<\/a> and the <a href=\"https:\/\/www.samsung.com\/us\/apps\/samsung-health\/\" target=\"_blank\" rel=\"noopener\">Samsung Health app<\/a>,\u00a0is shown helping people check their wellness status and receive personalized meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>2<\/sup><\/a> in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/ai-living\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86296\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140109\/Your-Companion-to-AI-Living-_Health-Care-2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140109\/Your-Companion-to-AI-Living-_Health-Care-2.jpg 1920w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140109\/Your-Companion-to-AI-Living-_Health-Care-2-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140109\/Your-Companion-to-AI-Living-_Health-Care-2-950x534.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140109\/Your-Companion-to-AI-Living-_Health-Care-2-1536x864.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140109\/Your-Companion-to-AI-Living-_Health-Care-2-664x374.jpg 664w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>For pet owners, Now Brief<a href=\"#_ftn3\" name=\"_ftnref3\"><sup>3<\/sup><\/a> is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care<a href=\"#_ftn4\" name=\"_ftnref4\"><sup>4<\/sup><\/a> on the SmartThings app.<\/p>\n<\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140129\/Your-Companion-to-AI-Living_Pet-Care-1-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140134\/Your-Companion-to-AI-Living_Pet-Care-2-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\">\n<p>For families, the Call Screening feature on <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/all-smartphones\/\" target=\"_blank\" rel=\"noopener\">Galaxy smartphones<\/a> is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.<a href=\"#_ftn5\" name=\"_ftnref5\"><sup>5<\/sup><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86297\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140116\/Your-Companion-to-AI-Living_Family-Care-1.jpg\" alt=\"\" width=\"2234\" height=\"1253\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140116\/Your-Companion-to-AI-Living_Family-Care-1.jpg 2234w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140116\/Your-Companion-to-AI-Living_Family-Care-1-600x337.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140116\/Your-Companion-to-AI-Living_Family-Care-1-950x533.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140116\/Your-Companion-to-AI-Living_Family-Care-1-1536x862.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140116\/Your-Companion-to-AI-Living_Family-Care-1-2048x1149.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140116\/Your-Companion-to-AI-Living_Family-Care-1-664x372.jpg 664w\" sizes=\"auto, (max-width: 2234px) 100vw, 2234px\" \/><\/p>\n<p>These videos are being showcased on screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London, as well as on Samsung\u2019s official social media channels, including YouTube and Instagram.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-presents-your-companion-to-ai-living-first-look-ces-2026\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/04191434\/Samsung-CES-2026_TM-Roh-2-268x178.jpg\" alt=\"Samsung Presents \u2018Your Companion to AI Living\u2019 at The First Look During CES 2026\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Corporate<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Presents \u2018Your Companion to AI Living\u2019 at The First Look During CES 2026<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> Available on smartphones running Android 10 or later and requires Samsung Health app v.60.2 or later.<\/h6>\n<h6><a href=\"#_ftnref2\" name=\"_ftn2\">2<\/a> A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy.<\/h6>\n<h6><a href=\"#_ftnref3\" name=\"_ftn3\">3<\/a> Available on Galaxy S26 series or later smartphones.<\/h6>\n<h6><a href=\"#_ftnref4\" name=\"_ftn4\">4<\/a> The Pet Care service must be activated in the SmartThings app, and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user\u2019s preset walking target.<\/h6>\n<h6><a href=\"#_ftnref5\" name=\"_ftn5\">5<\/a> Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Campaign highlights how Samsung\u2019s AI innovations bring proactive, personalized care to users and their families in everyday moments<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[953,30519,30505,5829],"blue-badge":[],"class_list":["post-86236","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","tag-artificial-intelligence-ai","tag-ces-2026","tag-galaxy-watch8","tag-samsung-health"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140142\/Your-Companion-to-AI-Living_Piccadilly-3-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/05140142\/Your-Companion-to-AI-Living_Piccadilly-3-424x283.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":1000,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=86236"}],"version-history":[{"count":12,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86236\/revisions"}],"predecessor-version":[{"id":86310,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86236\/revisions\/86310"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=86236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=86236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=86236"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=86236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}