{"id":86322,"date":"2026-06-10T09:00:07","date_gmt":"2026-06-10T13:00:07","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=86322"},"modified":"2026-06-10T08:08:51","modified_gmt":"2026-06-10T12:08:51","slug":"samsung-ads-makes-it-easier-for-brands-to-advertise-programmatically-on-the-home-screens-of-the-1-global-tv-brand","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-ads-easier-brands-advertise-programmatically-home-screens-1-global-tv-brand\/","title":{"rendered":"Samsung Ads Makes It Easier for Brands to Advertise Programmatically on the Home Screens of the #1 Global TV Brand"},"content":{"rendered":"

Samsung Ads<\/a>, the advanced advertising division of Samsung Electronics<\/a>, today announced that, for the first time, advertisers will be able to automate buying of home screen ad placements on Samsung Smart TVs<\/a>, opening one of the largest and most premium surfaces in connected TV (CTV) to scaled and programmatic buying. Powered by Magnite\u2019s SpringServe technology, brands will soon be able to activate Samsung high-impact home screen<\/a> inventory within leading demand-side platforms through new global integrations with The Trade Desk and Google\u2019s Display & Video 360 (DV360).<\/p>\n

Samsung native home screen placements are among the most valuable ad units in CTV, designed to engage audiences from the moment the TV<\/a> is turned on. Samsung has adopted Magnite\u2019s SpringServe ad serving technology to power its home screen inventory. By expanding access to this inventory through these high-value advertising technology partners that agencies and brands already use to execute the majority of their media buys, Samsung Ads<\/a> is meeting buyers where they are while making it easier to plan, target and activate premium TV<\/a> placements at scale.<\/p>\n

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The integration also positions Samsung home screen<\/a> inventory for the next evolution of automated media buying, including agentic and AI-assisted workflows that can help optimize placement decisions, delivery and performance across channels. As a result, advertisers can more seamlessly incorporate Samsung extremely high-impact TV<\/a> placements into multichannel strategies spanning CTV, retail media, and broader omnichannel investments, while more effectively managing frequency, improving relevance and creating improved campaign performance and greater brand lift.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Home Entertainment<\/p>\n\t\t\t\t\t\t\t\t

Samsung Ads Announces Integration with Amazon Publisher Cloud to Connect Streaming, Browsing, and Shopping Signals<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\u201cThe Samsung home screen is one of the most valuable ad units in streaming, combining exceptional visibility, high consumer attention, and the ability to engage viewers at the very start of their entertainment experience,\u201d said Eldad Persky, Senior Vice President, Global Product, Engineering & Business Development for Samsung Electronics. \u201cBy making this inventory available through the platforms advertisers already use every day, we\u2019re giving brands easier access to premium, non-skippable placements that extend campaign reach and deliver meaningful impact at scale.\u201d<\/p>\n

\u201cThe home screen is an integral part for every consumer\u2019s TV usage,<\/a>\u201d said Will Doherty, SVP of Inventory Partnerships, The Trade Desk. \u201cThis prime visual real estate is important for every consumer as they choose which apps they want to stream, listen or connect to. Samsung Ads<\/a>\u2019 forward-thinking approach towards home screen inventory means that advertisers can now seamlessly integrate into this user experience programmatically. This represents a major move in an untapped category, and we look forward to more brands adding home page inventory to their digital media plans.\u201d<\/p>\n

\u201cAs CTV continues to mature, advertisers are seeking solutions that combine the impact of premium, native TV experiences with the efficiency and intelligence of programmatic activation,\u201d said Mike Laband, Group Senior Vice President, Revenue for Magnite. \u201cWith our SpringServe ad server as the foundation for Samsung\u2019s premier home screen inventory, we are making high-impact CTV placements more seamless, scalable, and measurable. This integration enables brands to activate one of the most valuable surfaces in CTV with the data, optimization, and performance expectations that define modern programmatic media.\u201d<\/p>\n

This marks the first step in Samsung\u2019s broader strategy to make premium TV screens<\/a> more accessible through automated buying channels while preserving high-quality consumer experiences Samsung consumers have come to expect. Programmatic access to Samsung home screen inventory across all global regions will begin rolling out in Q3 and will be available through The Trade Desk and Google DV360, with additional platform partnerships to be announced in the coming months. For more information on Samsung Ads<\/a> and the services available on Samsung Smart TVs<\/a>, please visit Samsung Ads<\/a>.<\/p>\n

About Samsung Ads<\/strong><\/h5>\n

Samsung Ads<\/a> puts the power of the world\u2019s #1 Smart TV<\/a> and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable, opted-in consumers in the moments that matter most. Samsung Ads offers innovative ad formats in brand-safe ad environments with full-funnel performance solutions that drive measurable outcomes\u2014from awareness, to consideration, to conversion all in a privacy-friendly manner.<\/p>\n

Today, Samsung Ads<\/a> serves over 25 countries around the globe, bringing brands new ways to engage their audience across the Samsung\u00a0 portfolio of premium entertainment services, including Samsung TV Plus \u2013the #1 FAST service on hundreds of millions of Samsung TVs<\/a> globally, Samsung Gaming Hub, Samsung Galaxy mobile apps, and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, Powered by Magnite\u2019s SpringServe<\/p>\n","protected":false},"author":92,"featured_media":86347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29718,29728],"tags":[30480,29663,30023,22167],"blue-badge":[],"class_list":["post-86322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-product-home-entertainment-tv-home-theaters","tag-b2b","tag-google","tag-samsung-smart-tv","tag-samsung-tv-plus"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10080642\/NewsroomLogo_v2_OPTB-2-600x600.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10080642\/NewsroomLogo_v2_OPTB-2-424x283.png","primary_category":{"term_id":29728,"name":"TV & Home Theaters","slug":"product-home-entertainment-tv-home-theaters","term_group":0,"term_taxonomy_id":29728,"taxonomy":"category","description":"","parent":29727,"count":328,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=86322"}],"version-history":[{"count":7,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86322\/revisions"}],"predecessor-version":[{"id":86349,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86322\/revisions\/86349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/86347"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=86322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=86322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=86322"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=86322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}