{"id":86350,"date":"2026-06-10T11:00:32","date_gmt":"2026-06-10T15:00:32","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=86350"},"modified":"2026-06-10T12:47:53","modified_gmt":"2026-06-10T16:47:53","slug":"samsung-brings-immersive-display-solutions-to-the-governors-ball-music-festival-2026","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-immersive-display-solutions-governors-ball-music-festival-2026\/","title":{"rendered":"Samsung Brings Immersive Display Solutions to The Governors Ball Music Festival 2026"},"content":{"rendered":"<ul>\n<li><em>Cutting-edge Samsung digital signage redefines the ultra-VIP experience at New York\u2019s anticipated music festival<\/em><\/li>\n<li><em>Immersive Color E-Paper and 3D Spatial Signage elevate luxury menus and merchandise<\/em><\/li>\n<li><em>QMC displays deliver a live performance simulcast across festival stages inside the new Empire Lounge Speakeasy<\/em><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung Electronics America<\/a> brought its latest <a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/all-smart-signage\/\" target=\"_blank\" rel=\"noopener\">display<\/a> solutions to The Governors Ball Music Festival, one of New York\u2019s most celebrated cultural events. From June 5 through 7 at Flushing Meadows Corona Park in Queens, N.Y., Samsung showcased how dynamic digital signage supports large-scale, live experiences through immersive storytelling and real-time information.<\/p>\n<p>\u201cLive events are no longer just about what happens on stage \u2014 they\u2019re about the entire journey,\u201d said Jonathan del Rosario, Samsung Electronics America. \u201cOur display innovations help event venues and festival organizers create more personalized and visually compelling experiences that connect fans to the moment in entirely new ways, from concession stands to premium lounges.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Governors Ball x Samsung 2026 Recap\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/idZsU75kYg8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>At the center of the activation was a curated luxury experience inside the exclusive Empire Lounge Speakeasy, where hosted attendees explored merchandise and food and beverage options from 32-inch and 13-inch <a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/e-paper\/13-inch-emdx-series-color-e-paper-smart-signage-sku-lh13emdibgbxza\/\" target=\"_blank\" rel=\"noopener\">Color E-Paper<\/a> displays, viewed festival merchandise in glasses-free 3D from the 85-inch <a href=\"https:\/\/www.samsung.com\/us\/business\/spatial-display\/\" target=\"_blank\" rel=\"noopener\">Spatial Signage<\/a> and enjoyed a live performance simulcast from sleek <a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/uhd-4k-signage\/65-inch-qmc-series-commercial-display-sku-lh65qmcebgcxgo\/\" target=\"_blank\" rel=\"noopener\">QMC screens<\/a>. Together, the displays created an elevated environment where invited attendees could take a break while still staying connected to the energy of the festival.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/\" title=\"B2B Display (general)\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/01120038\/B2B-Display-General.png\" alt=\"B2B Display (general)\">\n\t\t<\/a>\n\t<\/div>\n<p>\u201cFestivals like Governors Ball are a celebration of music and connection, and the right technology helps make shared moments truly unforgettable,\u201d said Alex Joffe, Head of Partnerships, Governors Ball. \u201cBy incorporating Samsung\u2019s cutting-edge displays into our new Empire Lounge Speakeasy, we made every interaction more dynamic and immersive for guests, delivering an ultra-premium experience at every stage of their festival journey.\u201d<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/all-smart-signage\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86357\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1.jpg\" alt=\"\" width=\"2500\" height=\"2000\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1.jpg 2500w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1-600x480.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1-950x760.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1-1536x1229.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1-2048x1638.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1-580x464.jpg 580w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100627\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07350-1-312x250.jpg 312w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/a><\/p>\n<h5><strong><a href=\"https:\/\/www.samsung.com\/us\/business\/spatial-display\/\" target=\"_blank\" rel=\"noopener\">Spatial Signage<\/a> Enhances Merchandising with 3D Visuals <\/strong><\/h5>\n<p>Empire Lounge pass holders explored clothing and accessories from Samsung\u2019s eye-catching <a href=\"https:\/\/www.samsung.com\/us\/business\/spatial-display\/\" target=\"_blank\" rel=\"noopener\">Spatial Signage<\/a>. Its patented 3D Plate technology is powered by a custom optical layer that bends light and generates depth perception directly within the image panel, resulting in a multidimensional depth that delivers immersive, high-impact visuals, capturing attention and driving exploration. As a showstopping display within the custom lounge, the Samsung <a href=\"https:\/\/www.samsung.com\/us\/business\/spatial-display\/\" target=\"_blank\" rel=\"noopener\">Spatial Signage<\/a> displays transformed traditional merchandising and encouraged social sharing by bringing festival swag to life.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/all-smart-signage\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86355\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-scaled.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-950x633.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-1536x1024.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-2048x1366.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-664x443.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-268x178.jpg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-690x460.jpg 690w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-424x283.jpg 424w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-228x152.jpg 228w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-872x581.jpg 872w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-647x431.jpg 647w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100606\/ALIVECOVERAGE_GB26_SAMSUNG_1C8A5230-400x266.jpg 400w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<h5><strong><a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/e-paper\/13-inch-emdx-series-color-e-paper-smart-signage-sku-lh13emdibgbxza\/\" target=\"_blank\" rel=\"noopener\">Color E-Paper<\/a> Showcases Real-Time Menu Options with Zero Lag<\/strong><\/h5>\n<p>Samsung\u2019s 32-inch and 13-inch <a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/e-paper\/13-inch-emdx-series-color-e-paper-smart-signage-sku-lh13emdibgbxza\/\" target=\"_blank\" rel=\"noopener\">Color E-Paper<\/a> displays minimized choice fatigue with clear menu options of festival-offered concessions, streamlining the hospitality experience. Designed to deliver vivid content with ultra-low power consumption, the <a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/e-paper\/13-inch-emdx-series-color-e-paper-smart-signage-sku-lh13emdibgbxza\/\" target=\"_blank\" rel=\"noopener\">Color E-Paper<\/a> supports real-time updates powered by Samsung <a href=\"https:\/\/vxt.samsung.com\/\" target=\"_blank\" rel=\"noopener\">Visual Experience Transformation<\/a> (VXT)<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a>, a cloud-based content and remote management platform. With digital refreshes identifying when food and beverage options were out of stock, Empire Lounge invitees quickly selected their orders and returned to the festival action with minimal down-time.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/all-smart-signage\/\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100531\/20260605_113648-452x678.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100542\/20260605_162952-scaled-e1781101329516-452x678.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile vertical\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100552\/20260605_163001-scaled-e1781101371425-452x678.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<h5><strong>QMC Keeps Fans Engaged in Every Moment of the Festival<\/strong><\/h5>\n<p>Samsung <a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/uhd-4k-signage\/65-inch-qmc-series-commercial-display-sku-lh65qmcebgcxgo\/\" target=\"_blank\" rel=\"noopener\">QMC <\/a>displays allowed Empire Lounge guests to take a break from the festival without missing a moment by hosting a simulcast of performances across the festival\u2019s three stages. With an ultra-slim design, the <a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/uhd-4k-signage\/65-inch-qmc-series-commercial-display-sku-lh65qmcebgcxgo\/\" target=\"_blank\" rel=\"noopener\">QMC <\/a>displays brought elegance to the Empire Lounge, while maximizing space and functionality. The experience provided the Empire Lounge guests a comfortable retreat while keeping them fully connected to live performances and the energy of The Governors Ball.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/smart-signage\/all-smart-signage\/\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100618\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07324-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100654\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07360-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<p>To learn more about Samsung Display Solutions, please visit <a href=\"https:\/\/www.samsung.com\/us\/business\/\" target=\"_blank\" rel=\"noopener\">www.samsung.com<\/a>.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-expands-eco-conscious-signage-offerings-13-color-e-paper\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/03\/26110651\/Untitled-950-x-633-px-268x178.png\" alt=\"Samsung Expands Eco-Conscious Signage Offerings with 13\u201d Color E-Paper\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Display<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Expands Eco-Conscious Signage Offerings with 13\u201d Color E-Paper<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> VXT is sold separately, and feature availability may vary by region. The actual UI may vary and is subject to change without prior notice<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Cutting-edge Samsung digital signage redefines the ultra-VIP experience at New York\u2019s anticipated music festival Immersive Color E-Paper and 3D Spatial Signage elevate luxury menus and merchandise QMC displays deliver a live performance simulcast across festival stages inside the new Empire Lounge Speakeasy Samsung Electronics America brought its latest display solutions to The Governors Ball Music [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":86358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[30480,30423,223,13267,30537,30318],"blue-badge":[],"class_list":["post-86350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-b2b","tag-color-e-paper","tag-display","tag-smart-signage","tag-spatial-signage","tag-vxt-cms"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100640\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07357-1-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/10100640\/JNSILVA_GOVBALL26_EMPIRELOUNGE-07357-1-424x283.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":258,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=86350"}],"version-history":[{"count":8,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86350\/revisions"}],"predecessor-version":[{"id":86368,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86350\/revisions\/86368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/86358"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=86350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=86350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=86350"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=86350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}