{"id":86414,"date":"2026-06-16T10:00:16","date_gmt":"2026-06-16T14:00:16","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=86414"},"modified":"2026-06-16T08:37:08","modified_gmt":"2026-06-16T12:37:08","slug":"samsung-flips-into-action-for-sony-pictures-spider-man-brand-new-day","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-flips-action-sony-pictures-spider-man-brand-new-day\/","title":{"rendered":"Samsung Flips into Action for Sony Pictures\u2019 Spider-Man\u2122: Brand New Day"},"content":{"rendered":"

Beginning tomorrow, Samsung<\/a> is inviting fans to step into the world of Spider-Man: Brand New Day<\/em> through the launch of the Spidey Tracker, an interactive experience powered by Samsung Galaxy. Developed in the film by Ned Leeds, (the character played by Jacob Batalon) on a Samsung Galaxy device<\/a> to track Spider-Man\u2019s whereabouts, the tracker is now being brought to life as a custom website for fans.<\/p>\n

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Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day<\/em> with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com<\/a> and on X @SpideyTracker<\/a>. The Spidey Tracker is available in 35 countries worldwide.<\/p>\n

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Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. \u00a9 & \u2122 2026 MARVEL. \u00a92026 CPII & TSG<\/p><\/div>\n

Galaxy Technology in Action<\/strong><\/h5>\n

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip<\/a> on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold<\/a> and Galaxy Watch<\/a> as Ned Leeds tries to locate the elusive Spider-Man.<\/p>\n

\u201cIncorporating Galaxy technology<\/a> into such a beloved Spider-Man storytelling world gives us a chance to showcase how even your friendly neighborhood hero relies only on Samsung Galaxy,\u201d said Keena Grigsby, Chief Marketing Officer and Vice President Mobile eXperience at Samsung Electronics America. \u201cThis is the perfect opportunity to double down on our belief that Galaxy devices are designed to help everyone stay connected \u2014\u00a0whether you\u2019re taking photos with friends, keeping up with loved ones, or saving New York.\u201d<\/p>\n

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Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. \u00a9 & \u2122 2026 MARVEL. \u00a92026 CPII & TSG<\/h6>\n

Reflecting the reality that even our closest relationships can evolve as life takes us in new directions, Samsung is highlighting how its technology<\/a> helps people stay close to those who matter most. It celebrates the importance of human connection and self-expression, bringing together Samsung\u2019s ethos with the inspiring characters and timeless stories that make Spider-Man one of the world\u2019s most iconic heroes.<\/p>\n

\u201cSpider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man\u2019s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,\u201d said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Samsung Announces Global Galaxy S26 Ultra Collaboration for the Release of The Devil Wears Prada 2 in Theaters<\/h4>\n\t\t\t\t\t\t\t\t

Read more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t

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Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues, popular creator videos, and maybe even a Samsung Experience Store<\/a> \u2014 keep your eyes peeled!<\/p>\n

Learn more about the latest Galaxy innovations<\/a> keeping your favorite heroes connected at Samsung.com<\/a> and don\u2019t miss Sony Pictures\u2019 Spider-Man: Brand New Day<\/em> exclusively in theaters July 31.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keep an eye out for Spider-Man sightings throughout the summer with Spidey Tracker Powered by Samsung Galaxy
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\nSamsung Galaxy Z series foldables and Galaxy Watch to be featured in Sony Pictures\u2019 Spider-Man: Brand New Day, exclusively in theaters July 31<\/p>\n","protected":false},"author":92,"featured_media":86416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[25940,13976,23626,27040,16985],"blue-badge":[],"class_list":["post-86414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","tag-galaxy","tag-galaxy-watch","tag-galaxy-z-flip","tag-galaxy-z-fold","tag-samsung-experience-store"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/16080949\/HERO-Samsung-Galaxy-Z-Fold-x-Ned-2-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/16080949\/HERO-Samsung-Galaxy-Z-Fold-x-Ned-2-424x283.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":1001,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=86414"}],"version-history":[{"count":5,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86414\/revisions"}],"predecessor-version":[{"id":86425,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86414\/revisions\/86425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/86416"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=86414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=86414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=86414"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=86414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}