{"id":86743,"date":"2026-07-17T11:00:48","date_gmt":"2026-07-17T15:00:48","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=86743"},"modified":"2026-07-17T09:47:10","modified_gmt":"2026-07-17T13:47:10","slug":"samsung-launches-the-freestyle-ai-smart-projector","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-launches-freestyle-ai-smart-projector\/","title":{"rendered":"Samsung Launches The Freestyle+ AI Smart Projector"},"content":{"rendered":"<p>Samsung today announced availability for <a href=\"https:\/\/www.samsung.com\/us\/projectors\/the-freestyle\/the-freestyle-portable-projector-sku-sp-lff3hlaxxza\" target=\"_blank\" rel=\"noopener\">The Freestyle+<\/a> \u2013 a sleek, lightweight AI-powered projector designed to adapt to how you want to watch<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a>. Delivering an optimized, larger-than-life viewing experience of up to 100 inches, The Freestyle+ is the ultimate on-the-go entertainment solution, combining cutting-edge AI features, vibrant visuals, and immersive audio in a highly portable design.<\/p>\n<p>&#8220;With <a href=\"https:\/\/www.samsung.com\/us\/projectors\/the-freestyle\/the-freestyle-portable-projector-sku-sp-lff3hlaxxza\" target=\"_blank\" rel=\"noopener\">The Freestyle+<\/a>, we are redefining the boundaries of portable entertainment,&#8221; said <a href=\"https:\/\/news.samsung.com\/us\/tag\/shane-higby\/\" target=\"_blank\" rel=\"noopener\">Shane Higby<\/a>, Head of Home Entertainment at Samsung Electronics America. &#8220;By integrating powerful AI capabilities that instantly adapt to any environment \u2013 like adjusting for patterned walls, calibrating to a room&#8217;s lighting, or automatically avoiding obstacles \u2013 we are giving users the ultimate freedom to watch however and wherever they choose. Our goal was to create a truly seamless &#8216;point and play&#8217; experience, allowing them to instantly transform any space into a personalized, immersive experience.&#8221;<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/tvs\/vision-ai-tv\/\" title=\"Vision AI\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/02\/23163157\/Vision-AI-Companion-Updated-4.png\" alt=\"Vision AI\">\n\t\t<\/a>\n\t<\/div>\n<h5><strong>Intelligent Projection That Adapts to Your World<\/strong><\/h5>\n<p>Gone are the days of needing a perfectly blank white wall or a dedicated projector screen. <a href=\"https:\/\/www.samsung.com\/us\/projectors\/the-freestyle\/the-freestyle-portable-projector-sku-sp-lff3hlaxxza\" target=\"_blank\" rel=\"noopener\">The Freestyle+<\/a> utilizes advanced AI and sensory technology to ensure your content is crisp, clear, and properly aligned, no matter where you aim it:<\/p>\n<ul>\n<li><strong>3D Auto Keystone<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>2<\/sup><\/a> &amp; Wall Calibration<a href=\"#_ftn3\" name=\"_ftnref3\"><sup>3<\/sup><\/a>:<\/strong> Instantly corrects distortions on irregularly shaped or non-flat surfaces. The projector calibrates color and brightness to match the surface\u2019s design, ensuring clear viewing even on patterned wallpaper or colored walls.<\/li>\n<li><strong>Screen Fit &amp; Obstacle Avoidance3: <\/strong>Adjusts the projection to fit into a particular space on your wall, and can detect objects in the projection path, shifting the image placement for uninterrupted viewing.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-market-leadership-1-brand-tvs-soundbars-monitors-ssds\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"Samsung Reinforces Market Leadership as #1 U.S. Brand for TVs, Soundbars, Monitors, and SSDs \u2013 Read more\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/07\/16163545\/Article-Card-5.jpg\" alt=\"Read more: Samsung Reinforces Market Leadership as #1 U.S. Brand for TVs, Soundbars, Monitors, and SSDs\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>Samsung Reinforces Market Leadership as #1 U.S. Brand for TVs, Soundbars, Monitors, and SSDs<\/h4>\n\t\t\t\t\t\t\t\t<p>Read more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<ul>\n<li><strong>Real-time Focus:<\/strong> A built-in ultrasonic motor can automatically detect the distance to the viewing surface, focusing the content instantly for a clear picture without delay.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Introducing The Freestyle+ | Play it your way | Samsung\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/Tqtd2hwb-6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>Brilliant Visuals and 360\u00b0 Sound<\/strong><\/h5>\n<p><a href=\"https:\/\/www.samsung.com\/us\/projectors\/the-freestyle\/the-freestyle-portable-projector-sku-sp-lff3hlaxxza\" target=\"_blank\" rel=\"noopener\">The Freestyle+<\/a> also packs a powerful audiovisual punch, bringing a brilliant Full HD experience wherever you go.<\/p>\n<ul>\n<li><strong>Light, Bright, and Vivid:<\/strong> With up to 430 ISO lumens, PurColor, and HDR10+ support, the projector delivers vibrant colors, enhanced contrast, and striking depth for movies, shows, and fast-paced games \u2013 both indoors or out.<\/li>\n<li><strong>Immersive 360\u00b0 Audio<a href=\"#_ftn4\" name=\"_ftnref4\"><sup>4<\/sup><\/a>:<\/strong> Fill your space with rich, full-bodied sound powered by a built-in speaker with dual-passive woofers. For an even more robust audio experience, Q-Symphony technology<a href=\"#_ftn5\" name=\"_ftnref5\"><sup>5<\/sup><\/a> allows synchronized audio with compatible Samsung soundbars and WiFi speakers.<\/li>\n<\/ul>\n<h5><strong>Endless On-the-Go Entertainment<\/strong><\/h5>\n<p><a href=\"https:\/\/www.samsung.com\/us\/projectors\/the-freestyle\/the-freestyle-portable-projector-sku-sp-lff3hlaxxza\" target=\"_blank\" rel=\"noopener\">The Freestyle+<\/a> isn&#8217;t just a projector; it&#8217;s a complete, portable entertainment hub ready for any adventure.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/projectors\/the-freestyle\/the-freestyle-portable-projector-sku-sp-lff3hlaxxza\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/07\/17092049\/SP-LFF3H_Lifestyle_02_pj-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/07\/17092043\/SP-LFF3H_Lifestyle_01_pj_3840x2160-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<ul>\n<li><strong>Smart Hub &amp; Cloud Gaming: <\/strong>Access your favorite streaming apps effortlessly. Enjoy 750+ subscription-free channels on <a href=\"https:\/\/www.samsungtvplus.com\/\" target=\"_blank\" rel=\"noopener\">Samsung TV Plus<\/a><a href=\"#_ftn6\" name=\"_ftnref6\"><sup>6<\/sup><\/a>, or stream games directly from the cloud via Gaming Hub<a href=\"#_ftn7\" name=\"_ftnref7\"><sup>7<\/sup><\/a> \u2013 no console required.<\/li>\n<li><strong>Vision AI Companion<a href=\"#_ftn8\" name=\"_ftnref8\"><sup>8<\/sup><\/a>:<\/strong> Integrates advanced Samsung AI features into a single dashboard. Using Bixby and Gemini, you can ask your TV anything, get recommendations, and more \u2013 wherever you take <a href=\"https:\/\/www.samsung.com\/us\/projectors\/the-freestyle\/the-freestyle-portable-projector-sku-sp-lff3hlaxxza\" target=\"_blank\" rel=\"noopener\">The Freestyle+<\/a>.<\/li>\n<li><strong>Seamless Mobile Connection: <\/strong>Project content instantly from smart devices. Use Tap View<a href=\"#_ftn9\" name=\"_ftnref9\"><sup>9<\/sup><\/a> or Smart View with compatible <a href=\"https:\/\/www.samsung.com\/us\/mobile\/\" target=\"_blank\" rel=\"noopener\">Galaxy devices<\/a>, or Apple AirPlay 2<a href=\"#_ftn10\" name=\"_ftnref10\"><sup>10<\/sup><\/a> to mirror your screen effortlessly.<\/li>\n<li><strong>External Battery Compatible<a href=\"#_ftn11\" name=\"_ftnref11\"><sup>11<\/sup><\/a>: <\/strong>Keep the entertainment going uninterrupted outdoors or on the move by connecting the portable Freestyle Battery Base or any compatible USB-C battery option.<\/li>\n<\/ul>\n<p>The Freestyle+ (LFF3H) is now available across select retailers and Samsung.com for $1,199.99.<\/p>\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> Utilizes AI-based formulas.<\/h6>\n<h6><a href=\"#_ftnref2\" name=\"_ftn2\">2<\/a> Results may vary depending on wall texture, lighting, and other conditions<\/h6>\n<h6><a href=\"#_ftnref3\" name=\"_ftn3\">3<\/a> Wall calibration and Obstacle Avoidance require user activation before use<\/h6>\n<h6><a href=\"#_ftnref4\" name=\"_ftn4\">4<\/a> Room-filling effect works in indoor environments only.<\/h6>\n<h6><a href=\"#_ftnref5\" name=\"_ftn5\">5<\/a> Requires compatible soundbar or WiFi speaker, sold separately.<\/h6>\n<h6><a href=\"#_ftnref6\" name=\"_ftn6\">6<\/a> Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.<\/h6>\n<h6><a href=\"#_ftnref7\" name=\"_ftn7\">7<\/a> High speed internet connection, additional gaming service subscriptions and compatible controller required.<\/h6>\n<h6><a href=\"#_ftnref8\" name=\"_ftn8\">8<\/a> AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results<\/h6>\n<h6><a href=\"#_ftnref9\" name=\"_ftn9\">9<\/a> Compatible with select Samsung Galaxy mobile devices, including phones, tablets and computers.<\/h6>\n<h6><a href=\"#_ftnref10\" name=\"_ftn10\">10<\/a> Compatible with select Apple devices, including phones, tablets and computers.<\/h6>\n<h6><a href=\"#_ftnref11\" name=\"_ftn11\">11<\/a> The Freestyle Battery Base sold separately. Samsung is not liable for third-party external batteries.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>AI-powered projector turns any room into your personal theater, offering full HD viewing, 3D Auto Keystone and Wall Calibration, smart features and more in a compact, portable design<\/p>\n","protected":false},"author":91,"featured_media":86758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29718,29728],"tags":[766,30465,9887,29992,30528],"blue-badge":[],"class_list":["post-86743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-product-home-entertainment-tv-home-theaters","tag-home-entertainment","tag-samsung-vision-ai","tag-shane-higby","tag-the-freestyle","tag-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/07\/17092053\/2026-sp-lff3h-top4-point-and-play-pc-start-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/07\/17092053\/2026-sp-lff3h-top4-point-and-play-pc-start-424x283.jpg","primary_category":{"term_id":29728,"name":"TV &amp; Home Theaters","slug":"product-home-entertainment-tv-home-theaters","term_group":0,"term_taxonomy_id":29728,"taxonomy":"category","description":"","parent":29727,"count":333,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=86743"}],"version-history":[{"count":8,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86743\/revisions"}],"predecessor-version":[{"id":86751,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86743\/revisions\/86751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/86758"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=86743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=86743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=86743"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=86743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}