{"id":86971,"date":"2026-07-29T12:42:51","date_gmt":"2026-07-29T16:42:51","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=86971"},"modified":"2026-07-29T21:47:47","modified_gmt":"2026-07-30T01:47:47","slug":"samsung-to-activate-samsung-galaxy-bts-world-tour-arirang-in-new-york-august-1-3","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-activate-galaxy-bts-world-tour-arirang-new-york-august\/","title":{"rendered":"Samsung to Activate \u2018Samsung Galaxy & BTS WORLD TOUR \u2018ARIRANG\u2019 IN EAST RUTHERFORD, August 1\u20132"},"content":{"rendered":"

Samsung Galaxy teamed up with HYBE to launch the second half of the North American tour for \u2018Samsung Galaxy & BTS WORLD TOUR \u2018ARIRANG\u2019\u2019. The global partnership, announced<\/a> in March, will run in East Rutherford from August 1-3 \u2014 offering an exclusive \u2018Samsung Galaxy x BTS THE CITY \u2018ARIRANG\u2019\u2019 experience by bringing Galaxy-powered immersive experiences to landmarks across the city leading up to the concerts and on-site activations.<\/p>\n

Building on Galaxy\u2019s vision of meaningful, connected experiences, Samsung Galaxy is reimagining the traditional concert viewing experience with Galaxy Z Fold8 Ultra<\/a>. When you open the camera on Galaxy Z Fold8 Ultra<\/a>, the cover screen fills edge to edge for true-to-the-moment captures. Galaxy Z Fold8 Ultra<\/a> turns everyday photography into an iconic experience with its powerful 200MP Wide and 50MP Ultra-Wide camera, making it the ideal companion for capturing memorable moments from live performances.<\/p>\n

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Collaborating with ‘BTS WORLD TOUR ‘ARIRANG” and celebrating the BTS global community is a way for Galaxy and the all-new Galaxy Z Fold8 Ultra<\/a> to serve as a bridge, connecting artists with their audiences. Together, Samsung and HYBE are building a cultural movement that brings concertgoers together to celebrate self-expression and human connection through music. And by using Galaxy Z Fold8 Ultra<\/a>, audiences can preserve and share their memories for longer.<\/p>\n

Join in on fun in THE CITY<\/strong><\/h2>\n

\u2018Samsung Galaxy x BTS THE CITY \u2018ARIRANG\u2019\u2019 is open to all, not just ticketholders. Those who participate can explore the Galaxy Z Fold8 through interactive activities, such as a stamp rally with stamps located throughout the city. Participants can also visit a Samsung Galaxy Experience Booth in ARMY \u2018MADANG\u2019 at the Korean Cultural Center<\/a>, August 1-3.<\/p>\n

Special Activations for Concertgoers<\/strong><\/h2>\n

Ticketholders attending \u2018BTS WORLD TOUR \u2018ARIRANG\u2019 IN EAST RUTHERFORD will have the opportunity to engage in on-site activations, powered by Samsung Galaxy, featuring Galaxy Z Fold8<\/a>. Samsung will feature six main touchpoints, each designed to highlight Galaxy Z Fold8<\/a> and its camera features, and offer moments to create shareable content aligned with \u2018BTS WORLD TOUR \u2018ARIRANG\u2019\u2019.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobile<\/p>\n\t\t\t\t\t\t\t\t

Samsung to Activate \u2018Samsung Galaxy x BTS WORLD TOUR \u2018ARIRANG\u2019\u2019 in Las Vegas May 20-31<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Concertgoers are encouraged to get to the stadium early to have the opportunity to learn how Photo Assist1<\/sup><\/a> on the Galaxy Z Fold8<\/a> can transport them into a music video inspired by BTS. Experience attendees will have the exclusive opportunity to use the Interpreter feature to send a message to BTS, get a one-of-a-kind printed souvenir photo, and snap a cute mirror selfie featuring the BTS logo before they take their seats.2<\/sup><\/a><\/p>\n

The first 500 guests to visit the Samsung Galaxy activation and complete a survey about their experience will receive a Samsung collectible bag.<\/p>\n

Samsung recognizes that the BTS community has created a global impact, fostering authentic shared experiences \u2014 mirroring values that resonate deeply with the Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and ‘BTS WORLD TOUR ‘ARIRANG” are empowering people to capture special moments and share them with the world.<\/p>\n

Samsung will take part in \u2018BTS The City\u2019 to drive innovation that encourages visitors to express themselves, capture meaningful moments, and expand everyday experiences with Galaxy.<\/p>\n

To learn more about how the Galaxy Z Fold8 Ultra can enhance your concert experience, please visit: https:\/\/www.samsung.com\/us\/<\/a><\/p>\n

1<\/sup><\/a> Requires an internet connection \/ Samsung account login. Edited images may be resized and will have visible AI watermark. The accuracy and reliability of the generated output is not guaranteed.<\/h6>\n
2<\/a> Requires Samsung account login and language preset (English and Spanish pre-installed; other languages require free download) Results may vary.<\/h6>\n","protected":false},"excerpt":{"rendered":"

Samsung is elevating the experience for attendees with Galaxy Z Fold8<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[26135,29397,30570,30573,30564],"blue-badge":[],"class_list":["post-86971","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","tag-bts","tag-galaxy-unpacked","tag-galaxy-z-fold8","tag-galaxy-z-fold8-ultra","tag-unpacked-july-2026"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/05\/21074250\/render2-600x600.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/05\/21074250\/render2-424x283.png","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":1025,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=86971"}],"version-history":[{"count":7,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86971\/revisions"}],"predecessor-version":[{"id":86989,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/86971\/revisions\/86989"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=86971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=86971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=86971"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=86971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}