{"id":87802,"date":"2026-10-08T11:00:21","date_gmt":"2026-10-08T15:00:21","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=87802"},"modified":"2026-10-08T11:44:00","modified_gmt":"2026-10-08T15:44:00","slug":"samsung-elevates-luxury-spaces-with-the-frame-hospitality-model","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-elevates-luxury-spaces-frame-hospitality-model\/","title":{"rendered":"Samsung Elevates Luxury Spaces with The Frame Hospitality Model"},"content":{"rendered":"<ul>\n<li><em>The Frame hospitality model is now available in the U.S. market in 55-, 65-, and 75-inch sizes<\/em><\/li>\n<li><em>AI-powered features, including the Collection Hub and Generative Wallpaper, create personalized, design-forward guest room experiences<\/em><\/li>\n<li><em>LYNK Cloud powers digital concierge services, centralized content management, and guest engagement insights<\/em><\/li>\n<\/ul>\n<p>Samsung Electronics America today announced that <a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/industries\/hospitality\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> hospitality model (HL03H model) is now available in the U.S. market, bringing Samsung\u2019s art-inspired display design to luxury hotels and premium hospitality environments. Available in 55-, 65-, and 75-inch sizes, <a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> hospitality model complements the look and feel of high-end properties while offering Smart TV functionality, including entertainment, personalized content, and hotel services that guests can enjoy from the comfort of their room.<\/p>\n<p>In luxury hospitality, every element of the guest room shapes the stay. <a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> hospitality model offers advanced features that deliver unique experiences that guests expect, from showcasing stunning digital artwork when not in use and connecting guests with property amenities when they choose to engage.<\/p>\n<p>\u201cAs luxury hospitality evolves, the most memorable in-room stays will feel more personal and connected without compromising their design integrity,\u201d said Mark Kelly, Head of Enterprise Sales \u2013 Display Solutions Division, Samsung Electronics America. \u201c<a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame hospitality model<\/a> seamlessly blends art, entertainment, and hotel services together on one flexible display, helping hotels adapt to changing guest expectations and create more distinctive experiences over time.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-87837\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141314\/The-Frame_lifestyle-image_1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141314\/The-Frame_lifestyle-image_1-scaled.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141314\/The-Frame_lifestyle-image_1-600x337.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141314\/The-Frame_lifestyle-image_1-950x534.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141314\/The-Frame_lifestyle-image_1-1536x864.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141314\/The-Frame_lifestyle-image_1-2048x1152.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141314\/The-Frame_lifestyle-image_1-664x373.jpg 664w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><strong>Turning the in-room TV into part of the guest experience<\/strong><\/h2>\n<p>For luxury hotels, design extends beyond furniture, finishes and lighting. <a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> hospitality model makes the in-room display a natural part of the space.<\/p>\n<p>When guests aren&#8217;t watching television, Collection Hub<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a> features curated artwork, photography or other visual content, allowing hotels to extend their creative direction onto the screen. Hotel brands can select imagery that complement their interiors, reinforce their brand heritage, and reflect the unique character of a particular destination.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-launches-frame-hospitality-model-hitec-2026\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/06\/16100339\/Samsung-TVs-and-Displays-The-Frame-Hospitality-Model-HITEC-2026_Main1-268x178.jpg\" alt=\"Samsung Launches The Frame Hospitality Model at HITEC 2026\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Display<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Launches The Frame Hospitality Model at HITEC 2026<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<p>Optional magnetic bezels allow luxury hotels to blend the display with the surrounding environment, while the slim fit wall mount and anti-glare screen support a clean, gallery-like appearance. Hotels can maintain the visual character of the room whether the display is being used for entertainment or simply serving as part of the d\u00e9cor.<\/p>\n<h2><strong>Bringing AI-powered personalization to the guest room<\/strong><\/h2>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> hospitality model turns the traditional hotel TV into a more intelligent, personalized part of the stay, using AI features to adapt the in-room experience to each guest\u2019s needs.<\/p>\n<p>The Generative Wallpaper harnesses the power of AI to create custom imagery for the screen, transforming the display into a unique visual focal point that reflects their preferences.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141347\/The-Frame_lifestyle-image_2-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06141431\/The-Frame_lifestyle-image_5-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<p>AI also helps make in-room entertainment more accessible for travelers from around the world. Live Translate provides translated subtitles in supported languages while guests watch local broadcasts and other content, helping remove language barriers and making it easier for them to enjoy content away from home.<\/p>\n<p>Guests can further tailor their entertainment experience with Google Cast<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>2<\/sup><\/a> and Apple AirPlay<a href=\"#_ftn3\" name=\"_ftnref3\"><sup>3<\/sup><\/a>, bringing compatible content from their personal devices directly to the in-room display. Together, these capabilities demonstrate how <a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> moves beyond traditional hotel TV functionality to deliver a smarter, more personalized in-room experience.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/\" title=\"B2B Display (general)\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/01120038\/B2B-Display-General.png\" alt=\"B2B Display (general)\">\n\t\t<\/a>\n\t<\/div>\n<h2><strong>Building guest loyalty with through content management <\/strong><\/h2>\n<p>The display also creates a direct digital connection between guests and hotel services. Through <a href=\"https:\/\/www.samsung.com\/us\/business\/solutions\/industries\/hospitality\/lynk-cloud\/\" target=\"_blank\" rel=\"noopener\">LYNK Cloud<\/a><a href=\"#_ftn4\" name=\"_ftnref4\"><u><sup>4<\/sup><\/u><\/a>, hotel staff can configure digital concierge services, enabling where guests to quickly access property information, book services, and order room service\u2014all from <a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a>. Content management capabilities such as LYNK Cloud Business also make it easy for staff to analyze guest content usage and uncover valuable marketing insights, enabling hotels to deliver optimized promotions for guests based on their viewing history.<\/p>\n<h2><strong>Powering experiences with built-in security<\/strong><\/h2>\n<p>As hotel rooms become more connected and personalized, protecting the technology behind the guest experience becomes increasingly important. <a href=\"https:\/\/www.samsung.com\/us\/business\/commercial-tvs\/hotel-tv\/55-inch-hotel-tv-hl03h-4k-sku-hg55hl03hnfxza\/\" target=\"_blank\" rel=\"noopener\">The Frame<\/a> hospitality model pairs flexible, property-specific experiences with Samsung\u2019s enterprise-grade security capabilities, enabling hotels to innovate without compromising protection.<\/p>\n<p>With the Tizen Enterprise Platform, hotels can develop and manage applications and experiences tailored to their property and guests. Behind those experiences, Samsung Knox Security<a href=\"#_ftn5\" name=\"_ftnref5\"><sup>5<\/sup><\/a> provides multiple layers of protection designed to help safeguard the hospitality TV and connected devices, giving hotels a secure foundation for delivering increasingly connected guest experiences.<\/p>\n<p>For more information about Samsung\u2019s hospitality display solutions, visit <a href=\"https:\/\/www.samsung.com\" target=\"_blank\" rel=\"noopener\">www.samsung.com<\/a>.<\/p>\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">1<\/a> CTV Art Store not supported. Digital artwork for The Frame TV needs to be curated and owned by the hotel property.<\/h6>\n<h6><a href=\"#_ftnref2\" name=\"_ftn2\">2<\/a> The features are available through Samsung solution. (LYNK Cloud, TEP). Android and Google Cast are trademarks of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region. Google Cast is supported on HU8000F\/HU7000F series.<\/h6>\n<h6><a href=\"#_ftnref3\" name=\"_ftn3\">3<\/a> When using TEP, In order to enable AirPlay, all related parties including hotel property and system integrator must be certified by Apple separately. AirPlay in hotels requires iPhone Xs or later running iOS 17.3 or later; or iPad (6th generation or later), iPad mini (5th generation or later), iPad Air (3rd generation or later), 12.9-inch iPad Pro (2nd generation or later), 10.5-inch iPad Pro, or 11-inch iPad Pro (1st generation or later) running iPadOS 17.3 or later. This function may not be supported depending on the model, apps, or geographical area.<\/h6>\n<h6><a href=\"#_ftnref4\" name=\"_ftn4\">4<\/a> Samsung LYNK Cloud solution must be purchased separately. UI may vary by models or hotel&#8217;s current platforms.<\/h6>\n<h6><a href=\"#_ftnref5\" name=\"_ftn5\">5<\/a> Samsung Knox Security applies to Samsung TVs powered by Tizen\u00ae, launched since 2015. Latest software update is required.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>The Frame hospitality model is now available in the U.S. market in 55-, 65-, and 75-inch sizes AI-powered features, including the Collection Hub and Generative Wallpaper, create personalized, design-forward guest room experiences LYNK Cloud powers digital concierge services, centralized content management, and guest engagement insights Samsung Electronics America today announced that The Frame hospitality model [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":87834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[953,164,224,29674,5838],"blue-badge":[],"class_list":["post-87802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-artificial-intelligence-ai","tag-hospitality","tag-lynk","tag-samsung-knox","tag-the-frame"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06140221\/The-Frame-HTV_KV_Final-600x600.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/06140221\/The-Frame-HTV_KV_Final-424x283.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":268,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=87802"}],"version-history":[{"count":6,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87802\/revisions"}],"predecessor-version":[{"id":87891,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87802\/revisions\/87891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/87834"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=87802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=87802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=87802"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=87802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}