{"id":87968,"date":"2026-10-27T09:00:16","date_gmt":"2026-10-27T13:00:16","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=87968"},"modified":"2026-10-27T08:48:18","modified_gmt":"2026-10-27T12:48:18","slug":"79-of-parents-want-more-family-time-the-answer-is-already-in-the-living-room","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-79-of-parents-want-more-family-time-answer-living-room\/","title":{"rendered":"79% of Parents Want More Family Time, The Answer Is Already in the Living Room"},"content":{"rendered":"<p>From packed schedules and work demands to the distractions of everyday life, finding meaningful time together as a family isn\u2019t always easy. According to new Ipsos research*, 79% of parents wish they were spending more quality time with their children. And with the holidays approaching, the stakes rise: 87% of parents say the season is an important time for activities the whole family can enjoy together.<\/p>\n<p>Wanting more time together is one thing; finding something everyone actually wants to do is another. More than half of parents (58%) say it\u2019s hard to find activities the whole family genuinely enjoys, and 80% want options that make it easy to spend time together at home. And parents also recognize their contribution to the challenge: 84% admit to at least sometimes multitasking on their devices while spending time with their families.<\/p>\n<p>For families looking for something fun to do together, getting started may be easier than they think. With <a href=\"https:\/\/www.samsung.com\/us\/tvs\/gaming-hub\/\" target=\"_blank\" rel=\"noopener\">Samsung Gaming Hub<\/a> on compatible <a href=\"https:\/\/www.samsung.com\/us\/tvs\/all-tvs\/\" target=\"_blank\" rel=\"noopener\">Samsung Smart TVs<\/a>, the living room becomes a shared space to connect through play.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-mobile-gaming-hub-reshapes-personalized-play\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/14173859\/Untitled-design-46-268x178.png\" alt=\"Samsung Mobile Gaming Hub Reshapes Personalized Play\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Apps &amp; Services<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Mobile Gaming Hub Reshapes Personalized Play<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<p>&#8220;So often, everyone in the family is on a different screen, often together in the same room, yet completely consumed in their own activity,&#8221; said Marie Shanley, Digital Well-being Consultant. &#8220;Technology doesn&#8217;t have to be something that pulls families apart. When it gives us a reason to laugh, compete and participate together, it can actually become a tool for connection, turning screen time into time spent engaging with each other.&#8221;<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/tvs\/gaming-hub\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-87972\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083317\/Samsung-Play-Together-Infographic.jpg\" alt=\"\" width=\"1200\" height=\"2000\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083317\/Samsung-Play-Together-Infographic.jpg 1200w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083317\/Samsung-Play-Together-Infographic-360x600.jpg 360w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083317\/Samsung-Play-Together-Infographic-570x950.jpg 570w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083317\/Samsung-Play-Together-Infographic-922x1536.jpg 922w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083317\/Samsung-Play-Together-Infographic-278x464.jpg 278w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h3><strong>Your TV is the Place to Play Together. Your Phones are the Game Controllers. <\/strong><\/h3>\n<p><a href=\"https:\/\/www.samsung.com\/us\/tvs\/gaming-hub\/\" target=\"_blank\" rel=\"noopener\">Samsung Gaming Hub<\/a> is an all-in-one gaming discovery platform that gives families direct access to thousands of games through leading game streaming services, including Amazon Luna. From familiar franchises to classic board games and new party hits, there&#8217;s something for everyone to enjoy. And with Luna&#8217;s GameNight lineup, the smartphones already in everyone&#8217;s pockets become the controllers, making it easy for everyone to jump in. For Amazon Prime members, GameNight titles, along with the additional rotating library of games available with Luna Standard, are included at no additional cost. No video game console, video game controllers or gaming experience required.<\/p>\n<p><iframe loading=\"lazy\" title=\"Samsung Gaming Come Play Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dHxq_0r8bXo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Getting everyone into the game is simple:<\/p>\n<ol>\n<li><strong>Open<\/strong> <strong>Samsung Gaming Hub <\/strong>on your Samsung Smart TV.<\/li>\n<li><strong>Launch Amazon Luna<\/strong> and sign in with your Amazon account.<\/li>\n<li><strong>Choose a GameNight title<\/strong>, with options ranging from trivia and word games to playful competitions.<\/li>\n<li><strong>Grab your smartphones<\/strong> and follow the on-screen instructions to join the game.<\/li>\n<li><strong>Start playing together.<\/strong> No traditional video game controllers or console needed.<\/li>\n<\/ol>\n<p>Guests at Samsung Gaming and Amazon Luna\u2019s recent Play Together event in New York City saw firsthand how one quick round turned into \u201cjust one more.\u201d Over sessions of Cranium Planet and Jackbox favorite Fibbage XL, it was the kind of night that ends with \u201csame time next week?\u201d<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/tvs\/gaming-hub\/\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083144\/Samsung-Play-Together-Fireside-Asset-2-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083130\/Samsung-Play-Together-Player-Asset-1-2-690x460.png\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<p>According to Kevin Beatty, Head of Product for Samsung Visual Display: &#8220;There&#8217;s something special about bringing family and friends together around a game. It&#8217;s the laughter, the friendly competition, and the shared moments that make it memorable. We&#8217;re seeing a new era of family game night, where anyone can jump in and play together right on their TV. And families are embracing it &#8211; over the past year, we&#8217;ve seen unique users playing casual and party games on <a href=\"https:\/\/www.samsung.com\/us\/tvs\/all-tvs\/\" target=\"_blank\" rel=\"noopener\">Samsung TVs<\/a> grow more than 90% in North America and more than 200% globally.&#8221;<\/p>\n<p>Whether it\u2019s jumping into a party game after Thanksgiving dinner, introducing grandparents to a virtual version of a favorite classic game over the holiday break or settling in for a blockbuster adventure, <a href=\"https:\/\/www.samsung.com\/us\/tvs\/gaming-hub\/\" target=\"_blank\" rel=\"noopener\">Samsung Gaming Hub<\/a> gives families more ways to turn the biggest screen in the home from a place where they watch together into one where they can play together, too.<\/p>\n<h3><strong>*Ipsos Research:<\/strong><\/h3>\n<p>These findings are based on a <a href=\"https:\/\/www.samsung.com\/us\/tvs\/gaming-hub\/\" target=\"_blank\" rel=\"noopener\">Samsung Gaming Hub<\/a> survey, with online data collection provided by Ipsos, September 29 \u2013 October 2, 2026. A nationally representative sample of 1,803 U.S. adults between 18 and 64 years of age was surveyed online in English as part of the Ipsos omnibus. The results of this research have a credibility interval of plus or minus 2.8 percentage points for all respondents, and 4.5 percentage points for the questions asked of the 727 with minor children in the household.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research reveals the challenges families face in spending meaningful time together<br \/>\n<br \/>\nSamsung shows how a different approach to technology can help bring us together for a modern take on family game night<\/p>\n","protected":false},"author":92,"featured_media":87973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30114],"tags":[805,30000,30023],"blue-badge":[],"class_list":["post-87968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-gaming","tag-samsung-gaming-hub","tag-samsung-smart-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083322\/Main-Asset-600x368.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/27083322\/Main-Asset-424x283.jpg","primary_category":{"term_id":30114,"name":"Gaming","slug":"gaming","term_group":0,"term_taxonomy_id":30114,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/gaming\/","term_path":"gaming"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=87968"}],"version-history":[{"count":4,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87968\/revisions"}],"predecessor-version":[{"id":87977,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87968\/revisions\/87977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/87973"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=87968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=87968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=87968"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=87968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}