{"id":87998,"date":"2026-10-28T10:11:15","date_gmt":"2026-10-28T14:11:15","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=87998"},"modified":"2026-10-28T10:14:34","modified_gmt":"2026-10-28T14:14:34","slug":"samsung-ranks-no-5-in-interbrands-best-global-brands-2026-for-seventh-consecutive-year","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-ranks-no-5-interbrands-best-global-brands-2026-seventh-consecutive-year\/","title":{"rendered":"Samsung Ranks No. 5 in Interbrand\u2019s \u2018Best Global Brands 2026\u2019 for Seventh Consecutive Year"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung Electronics Co., Ltd.<\/a> today announced that Interbrand, a global brand consultancy, ranked the company No. 5 on its annual \u201cBest Global Brands\u201d list for the seventh consecutive year, with a brand value of USD 105.2 billion. Samsung is the only company based in Asia to remain in the global top five each year since 2020.<\/p>\n<p>Interbrand\u2019s evaluation reflected:<\/p>\n<ul>\n<li>Record earnings, driven by focused investments in AI semiconductors<\/li>\n<li>Stronger AI competitiveness in the Device eXperience (DX) Division<\/li>\n<li>A customer-centric brand strategy under the \u201cOne Samsung\u201d approach<\/li>\n<\/ul>\n<p>The Device Solutions (DS) Division continued to grow by increasing the supply of high-value memory products to meet rising demand for AI. It also maintained its technological leadership with the industry\u2019s first mass production and commercial shipment of HBM4.<\/p>\n<p>The DX Division is bringing greater convenience to people\u2019s daily lives through personalized AI experiences and connectivity across its products, including mobile devices, televisions, and home appliances. This year, Samsung introduced <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-fold8\/\" target=\"_blank\" rel=\"noopener\">Galaxy Z Fold8<\/a>, an eighth generation Galaxy foldable, featuring a new form factor and a 4:3 display aspect ratio that redefines the foldable category. The design resonated strongly with younger consumers while broadening the device\u2019s appeal across generations.<\/p>\n<p>As one of the longest-standing brand consultancies, Interbrand evaluates brand value annually through a comprehensive analysis of a company\u2019s financial performance and outlook, the brand\u2019s influence on purchasing decisions, and its competitiveness. The evaluation considers strategy, empathy, differentiation, customer engagement, consistency, and trust.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-week-discover-new-ways-live-smarter-exclusive-deals-rewards\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/11171938\/Recommended-Articles-268x178-63-268x178.png\" alt=\"Samsung Week Is Here: Discover New Ways to Live Smarter with Exclusive Deals, Rewards &#038; More\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Corporate<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Week Is Here: Discover New Ways to Live Smarter with Exclusive Deals, Rewards &#038; More<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n","protected":false},"excerpt":{"rendered":"<p>Company is the only Asia-based organization to maintain a position in the top five<br \/>\n<br \/>\nRecord earnings and expanding AI experiences drive recognition<\/p>\n","protected":false},"author":92,"featured_media":88003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[953,30570,16225],"blue-badge":[],"class_list":["post-87998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-artificial-intelligence-ai","tag-galaxy-z-fold8","tag-innovation"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/28101422\/Interbrand-1-600x600.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/28101422\/Interbrand-1-424x283.png","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1050,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=87998"}],"version-history":[{"count":3,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87998\/revisions"}],"predecessor-version":[{"id":88002,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/87998\/revisions\/88002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/88003"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=87998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=87998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=87998"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=87998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}