Samsung has, through its corporate social responsibility (CSR) initiatives and the R280-million worth Equity Equivalent Investment Programme (EEIP) launched in 2019 in collaboration with the Department of Trade, Industry & Competition (DTIC), shown real and measurable impact in the lives of the youth from underserved communities. Since the dawn of democracy, when Samsung entered the African continent through the establishment of the South African office, the company has ensured that there’s sustainable investment in youth-focused education initiatives that demonstrate real impact.

The company is well aware of the fact that young people in the country are the leaders of the future. And while the future might be full of uncertainties, education remains the foundation that allows the youth to realise their full potential and prepare themselves to keep moving forward. Case in point, Samsung’s education-focused, CSR programmes strive to promote innovation and empower youth through technology, with the ultimate aim of addressing societal issues.

These CSR programmes that focus on Science, Technology, Engineering and Mathematics (STEM) education, fourth industrial revolution (4IR) skills development, youth entrepreneurship as well as environmental sustainability – seek to promote innovation and the empowerment of youth through technology. Ultimately, Samsung aims to contribute to job creation and the country’s economic growth.

Nicky Beukes, Samsung EEIP & B-BBEE Manager said: “As Samsung, our continued investment in education-focused and technology-driven initiatives is aimed at combating youth unemployment and fostering local entrepreneurship. We therefore remain dedicated to our goal of investing in programmes that contribute to skills development, education, job creation and entrepreneurship opportunities for the South African youth.

“This is a clear reflection of our commitment to long-term, sustainable development in the country’s youth. As a company, we will continue using education and technology as tools for driving positive change in youth as well as their underserved communities,” added Beukes.

Samsung understands the importance of education and for this reason, the company has been equipping the country’s youth with critical skills through the following initiatives:

• The Samsung Innovation Campus (SIC) – Through this programme, Samsung has successfully partnered with various universities in the country with the aim of teaching Coding and programming, software development and artificial intelligence (AI) skills to youth from previously disadvantaged communities. These institutions include the Durban University of Technology (DUT), Nelson Mandela University (NMU), the Walter Sisulu University (WSU) and the Central University of Technology (CUT). Samsung has further expanded this SIC programme into other African countries, such as Kenya.

• Launched for the first time in 2023 in South Africa, the Samsung Solve For Tomorrow (SFT) competition is a global, STEM-based educational programme that engages Grade 10 and 11 public school learners from disadvantaged schools – challenging them to use STEM to address local community issues.

• This year’s SFT competition that is themed: “Social Change through Sports and Technology”; and “Environmental Sustainability via Technology” – is encouraging innovative thinking and problem solving for Gen Z to build sustainable solutions through STEM. Importantly, this year marks a major shift in the SFT competition as it has now been opened to all public schools, including quintile 5 – making it more inclusive and nationally representative; while also allowing learners to gain invaluable skills.

The company’s transformation objectives driven through its CSR initiatives and the ten-year plan for the Samsung EEIP programme – aim to address key developmental aspects linked to the National Development Plan and the overall transformation of the South African economy. This in essence means that Samsung’s efforts are in direct alignment with the national education priorities when it comes to job creation, digital literacy and economic inclusion.

Samsung strongly believes that its efforts through its EEIP and other programmes are essential to creating a more inclusive and equitable business environment. This EEIP programme, for instance, seeks to bridge the digital divide, foster ICT innovation and empower future leaders – ultimately striving to reduce youth unemployment and drive sustainable economic growth across the country. And, further to Samsung’s EEIP agreement with the DTIC, some of the youth-based developmental areas of investment that take place include:

• The Software Development Training programmes with previously disadvantaged universities, where Samsung successfully trained 510 unemployed youth as software developers. And out of the beneficiaries from the Introduction to Software Development and Social Digital Innovation Programme at the University of the Western Cape (UWC) and the University of Limpopo (UL), over 90% were successfully placed into tech industry jobs. Furthermore, the Samsung, Tshimologong & UWC Advance Industry Experience Internship achieved a near 100% industry uptake rate; launching graduates directly into roles at premier software firms.
• Technician Training in underserved provinces – In partnership with Ocule IT, Samsung has trained 162 artisans across Kwa-Zulu Natal, the Eastern Cape as well as Gauteng – in an effort to alleviate the critical shortage of consumer electronic repair technicians. Currently, a further 40 unemployed youth are enrolled for the 2026 programme and a further 40 are planned for next year’s intake.

Beukes explained further and said: “The execution of these Samsung EEIP initiatives delivers tangible results in the areas of job creation, business growth, women empowerment and technical skills. Overall, Samsung’s view is that these EEIP projects have a sizeable rate of investment and measurable impact on the South African economy.”

Samsung also believes that through its strategic public, private partnerships (PPPs) with various institutions of higher learning, government, non-governmental organisations (NGOs) and the private sector – its CSR and EEIP programmes have successfully managed to make a tangible impact in the lives of the youth in the country.

“As Samsung, we are convinced that our transformation efforts have been able to empower the country’s future innovators to achieve their full potential. In addition, these impactful initiatives have managed to ensure that South Africa’s youth become the next generation of leaders that will continue to pioneer positive social change and build a better world for all,” concluded Beukes.

These Design Thinking Workshops which took place from 08 May until 15 June 2026 were effectively conducted at central venues in the provinces where this year’s Top 20 finalist schools are based – Gauteng (2 finalists), Limpopo (3), Free State (3), KwaZulu-Natal (2), Western Cape (2), Eastern Cape (1), North West (4), Northern Cape (1) and Mpumalanga (2).

The Samsung SFT Design Thinking workshops are highly collaborative and human-centric problem-solving sessions. They are structured around a hands-on and community-focused problem-solving approach that seeks to teach participating grade 10 and 11 school learners to empathise, define, ideate, prototype and test.

This year’s SFT competition is driven by two themes: “Social Change through Sports and Technology” which ensures that the power of sport is recognised as a unifying force in South Africa. And the second theme: “Environmental Sustainability via Technology” – encourages young people from different schools in the country to develop tech-driven solutions that protect natural resources, promote renewable energy and support sustainable living. Beyond the competition, these themes are intended to build skills essential for the country’s 4IR agenda – including critical thinking, design thinking and collaborative problem-solving.

This exciting 2026 STEM-based (Science, Technology, Engineering and Mathematics) competition was opened to all public schools, including quintile 5 – and seeks to foster innovation among high school learners from underprivileged backgrounds throughout South Africa. For Samsung, this 2026 iteration demonstrates a major shift – ensuring that the competition is more inclusive and nationally representative and that there’s broader participation from public schools across South Africa.

Lefa Makgato, Corporate Social Responsibility Manager for Samsung South Africa said: “As a company, we are very happy with how this year’s Design Thinking Workshops have run and it was pleasing to see the impact that our Samsung mentors in collaboration with the school educators had on the lives of learners.

“These Design Thinking Workshops are a critical stage of this STEM-based competition. And importantly, these workshops have now managed to move the school learners’ minds beyond theoretical knowledge – giving them the hands-on experience they need for the next, prototype-building stage of the competition. The learners who participated in these workshops will now be able to use STEM principles they have learnt to address real-world community challenges, such as environmental sustainability.”

The designated period of the Samsung SFT Design Thinking Workshops is used to breakdown key elements and core objectives of the competition which include:

• Human-Centred Design – that teaches teams to approach challenges from the end-user’s perspective, prioritising empathy to design functional solutions.
• The Prototype Development Element of the SFT Competition – where learners are guided through moving from a conceptual idea to creating tangible paper or digital prototypes.
• And then there is the Skills Enhancement Part of the Design Thinking Workshops – which encourages and fosters the need for learners to master the art of collaboration, creative brainstorming, critical thinking and effective communication.

Following these Design Thinking Workshops, the learners will now – under the guidance of their teachers and mentors, embark on the next phase of research and prototype development in preparation for the competition’s finale. At the final stage, scheduled for later this year, the teams will present their prototypes to a panel of esteemed judges.

For Samsung, this SFT competition has – since 2023 when it was launched in South Africa – been challenging public school learners to dream, develop and build real-world solutions to enact positive social change. And, at every level of the SFT competition, public school learners have the opportunity to gain invaluable STEM skills – allowing them to give back to their schools and communities while also creating lasting friendships along the way.

Makgato added: “As Samsung, we strongly believe that this SFT initiative and in particular – these Design Thinking Workshops which equip learners with critical STEM-based and interpersonal skills – directly support South Africa’s national educational and transformation goals, particularly in fostering 4IR skills, critical thinking and equitable access to opportunities. 

“And, we are convinced that our partnership with the Department of Basic Education (DBE) in this SFT competition highlights and reaffirms a shared conviction that investing in youth, particularly through technology is crucial for South Africa’s sustainable future economic growth and social transformation,” concluded Makgato.

The MOA signing ceremony and the official launch of the SIC programme took place recently at Coastlands Musgrave Hotel and in attendance were some key dignitaries and partners that included Samsung’s Public Affairs team; Nhlakanipho Nkontwana – the head of department (HOD) for the KwaZulu-Natal (KZN) Department of Economic Development, Tourism and Environmental Affairs (EDTEA); as well as Prof Pfano Mashau – the director of Durban University of Technology (DUT) Business School along with the members of the institution’s leadership team.

Recent data from Statistics South Africa has shown that youth unemployment in South Africa stands at over 46% among people aged 15 to 34. Yet, the technology sector is struggling to find talent. Also, a comprehensive 2024/2025 research report titled: “Decoding ICT Demand”, conducted by The Collective X – has revealed that over 118,000 digital and ICT jobs in South Africa remain unfilled, including thousands of entry-level roles suitable for young professionals starting their careers and this, is a clear indication of a skills gap in the country.

The SIC programme, hosted within the DUT Business School, aims to upskill 60 young people in fourth industrial revolution (4IR) technologies by providing training in high-demand fields, including coding and programming (C&P) in Python, as well as artificial intelligence (AI). Importantly, this programme will now also enable DUT students to move beyond job seeking and become entrepreneurs in technology – capable of developing AI-driven projects and solving real-world problems.

Speaking at the signing ceremony, Lefa Makgato, CSR Manager for Samsung South Africa outlined how over the next three years, Samsung will be investing a significant amount annually to support this initiative, ensuring that the SIC programme is not just a training programme but an investment in South Africa’s digital future. For Samsung, this strategic collaboration with both DUT and the KZN government is rooted in a shared belief that education, technology and teamwork are key to building a more inclusive society.”

She also emphasised the need for this SIC programme to bridge the divide between academic learning and industry requirements, ensuring graduates possess the practical skills needed to secure jobs in the tech sector. Ultimately, by fostering, digital literacy and job creation – the collaboration between these strategic partners as well as Samsung’s objectives – align with the country’s National Development Plan (NDP) 2030. 

The DUT curriculum which fits perfectly with the objectives of the SIC programme – also aims to teach students important soft skills that include communication, critical thinking, problem solving and the ability to collaborate with others. This SIC programme is not only equipping students with vital skills that are required in work environments, but also those that will help them solve real world challenges.

And, according to DUT – with the advent of 4IR, society has become more connected than ever, thereby increasing the need for graduates with varied skills to drive technological innovations that address societal and industrial challenges. DUT’s inspiring launch has therefore managed to bring together industry and academia to unlock opportunities, accelerate digital skills and shape the next generation of leaders.

Prof Pfano Mashau (DUT) emphasized: “As DUT, we know that our role in this collaboration is to ensure that our curriculum equips our young people with skills that will help them to become employable. We are therefore very grateful to Samsung for this partnership that is allowing us to contribute to the skills development of our young people in KZN. We hope that at the end of this SIC programme, our unemployed graduates will use the in-demand skills they acquire from this initiative – to start their own businesses as well as empower themselves even further.”

This newly formed Public–Private Partnership (PPP) is now acting as a catalyst for youth empowerment – highlighting how successful collaborations such as the one between DUT, government and the private sector can help address youth unemployment and skills shortages in the country.

The partners along with their government counterparts believe that this SIC programme is not only nurturing technology skills, but it is also developing a generation of technological innovators and problem solvers. The beneficiaries from this programme carry a great responsibility as they are not merely beneficiaries, but also pioneers that will shape how technology serves communities; now into the future.

Nhlakanipho Nkontwana – HOD for the KwaZulu-Natal EDTEA explained: “The launch was more than a ceremony, it represented a moment to re-imagine education in an era defined by rapid technological advancement, particularly the rise of AI. These days, he added, AI is allowing us the opportunity to not only equip students with qualifications, but also with adaptable future building competencies.

“Importantly, partnerships such as the one we are celebrating between Samsung Africa and DUT Business School are essential in achieving the country’s educational goals. This collaboration is both timely and strategic – it brings together academic excellence and industry expertise; creating a bridge between theory and practices as well as a link between lecture halls and the real world. Through this partnership, students will not only gain exposure to cutting-edge technologies but also develop the practical skills required to navigate and shape the digital economy, ” concluded Nkontwana.

• Source: Stats SA Report, Link – https://www.statssa.gov.za/?p=14415
• Source: Decoding ICT Demand”, conducted by The Collective X – Link – https://www.thecollectivex.org/revealed-the-digital-jobs-south-africa-needs-most-right-now/

When Samsung entered the African continent through the establishment of the South African office in 1994, the company committed itself to empowerment initiatives that demonstrate real impact. Samsung’s profound, long-term and impactful dedication to transformation which transcends mere compliance – is a clear indication of its ongoing commitment to driving meaningful and sustainable economic renewal, diversity and inclusion within its businesses and the wider South African business landscape.

This top-tier rating reflects Samsung’s substantial investment in supplier development, youth employment and education initiatives, including its R280-million worth Equity Equivalent Investment Programme (EEIP). Over the years, Samsung has continued to explore new avenues of implementing its crucial transformation programmes. To this effect, the company has ensured that there’s continued investment in B-BBEE initiatives that drive meaningful transformation. This remarkable milestone is therefore a showcase of Samsung’s diverse workforce, partnerships with black Small and Medium-sized Enterprises (SMEs), investments in workplace training and graduate programmes as well as its education-based Corporate Social Responsibility (CSR) initiatives.

The B-BBEE level rating is used to measure the extent to which local companies comply with a points-based B-BBEE system. As an electronics giant, Samsung belongs to the Information and Communications Technology (ICT) sector and is measured on the ICT sector scorecard.

The ICT scorecard is made up of key pillars that include Ownership achieved through Samsung’s EEIP, Management Control (Local Board & Executive Committee, Employment Equity, Skills Development, Enterprise and Supplier Development as well as Socio-Economic Development (Social Responsibility) ¹. All these scorecard pillars contribute to the overall score that can be achieved. On an annual basis, Samsung’s target is to maximise performance for all the score card elements to achieve Level 1 status.

This 8^th year achievement is a demonstration of Samsung’s commitment to continued development and growth. And, this is evident in the strategic partnerships with both government and private sector that have, over time delivered on the country’s transformation objectives. This certification showcases Samsung’s focus on operational excellence alongside meaningful, long-term contributions to South Africa’s socio-economic landscape.

Nicky Beukes, Samsung EEIP & B-BBEE Manager said: “Our achievement of the Level 1 B-BBEE rating for the 8th consecutive year is another recognition of our continued drive and commitment to genuine economic empowerment in South Africa. This consistent accomplishment is a clear indication of our unwavering dedication to creating a more inclusive and equitable business environment. For us at Samsung, this is not just a tick box exercise but a continued drive to genuine economic transformation in South Africa and our sustained investment in the various pillars of the scorecard.”

And in particular, the EEIP project contributes to the Ownership scorecard element which comprises of 25 points. There is a requirement to ensure that the EEIP project is in good standing which in essence means that there needs to be adequate investment as per targets and meaningful implementation progress. Further to Samsung’s EEIP agreement with the Department of Trade, Industry and Competition (DTIC) – four developmental areas of investment need to take place. These include Black Industrialisation through e-waste recycling, ICT and Service Centre entrepreneurship, Software Development trainings with previously disadvantaged universities as well as Technician training in underserved provinces.

In addition, Samsung’s efforts when it comes to enterprise development include its re-direction of existing spend to qualifying Black-Owned and Black-Women Owned Qualifying Small Enterprises (“QSEs”) and Exempt Micro Enterprises (“EMEs”). The company has ensured that these small enterprises were included in the existing procurement value chain of Samsung with a focus on the following, approved areas: Marketing, Services, Sales, Logistics and Recruitment. Employment Equity and Management control, which comprises of a local Board and the Executive Committee, are representative of the demographics of the country.

And furthermore, as part of its contribution to socio-economic development: Samsung has invested in education-focused initiatives that include the Samsung Innovation Campus (SIC) which teaches Fourth Industrial Revolution (4IR) skills to students in higher learning institutions. Also, Samsung has over the years ploughed further resources into the global Solve For Tomorrow (SFT) competition targeting grade 10 and 11 learners from disadvantage schools across the country to solve community problems through Science, Technology, Engineering and Maths (STEM).

Over and above this, Samsung’s Learning and Development (L&D) portfolio delivered a focused pipeline of talent development initiatives, aligned to both organisational capability needs and broader socio-economic impact. These include:

• A key milestone for the year was the launch of a ground-breaking initiative – Samsung’s Employee Dependent Bursary Scheme. The inaugural cohort supported 17 beneficiaries, reinforcing the company’s commitment to employee wellbeing, education access and long-term socio-economic upliftment.
• Also, Samsung’s External Bursary Programme funded 24 students in 2025, contributing to the development of scarce and critical skills beyond the organisation. This initiative strengthens the external talent pipeline and aligns with national priorities around education and skills development.
• The Technical Support Learnership in 2025, comprised of 15 learners, placed a deliberate focus on youth living with disabilities. This programme reflects a targeted approach to inclusive development, ensuring that opportunities are extended to underrepresented groups while building relevant technical skills within the ICT support environment.

Overall, the L&D interventions demonstrate a balanced approach between internal capability building, graduate development, social impact and inclusion. The outcomes reflect steady progress in developing a sustainable talent pipeline while contributing meaningfully to transformation and skills development objectives.

Beukes concluded: “All of these transformation-focused initiatives are aligned to Samsung’s business objectives and are an indication of our genuine and sustained commitment to B-BBEE. Samsung’s execution of its B-BBEE initiatives delivers tangible results in the areas of job creation, business growth, youth and women empowerment as well as technical skills. And holistically, our efforts combined have consistently indicated a deep and enduring dedication to a meaningful economic transformation in South Africa.”

In attendance was Mr. Simon Lee, the President and CEO of Samsung Africa with his management team and some of the country’s dignitaries and strategic partners that included Ms Elspeth Khembo, Director for Mathematics, Science and Technology (MST), Curriculum Innovation and E-Learning at the National Department of Basic Education (DBE); as well as Mr. Tlali Tlali, the Director of Corporate Affairs at State Information Technology Agency (SITA).

Pictured: Samsung, Department of Basic Education and State Information Technology Agency representatives

This announcement marks the end of the initial application phase which ran until 06 March 2026 and Samsung along with its partners were recognising the outstanding contributions that these Top 20 schools have made to the programme; showcasing their achievements and potential impact. This year’s participation has reached new heights, with over 143 submissions from public schools across the country – a remarkable growth from 47 entries last year. This is testament to the unwavering dedication of the country’s educators and learners as well as Samsung’s valued partners: DBE and SITA.

The notable increase in participation can also be credited to the major shift in the application process in this year’s SFT competition, which has now been opened to all public schools, including quintile 5 – making it more inclusive and nationally representative. Now, the competition has reached a stage where it moves beyond theoretical knowledge. It is shifting from mere idea submissions going towards an active, mentored development of the solutions stage that is designed to create a positive social impact in local communities.

This year’s global themes: Social Inclusion through Sports & Technology and Environmental Sustainability via Technology, reflect our shared responsibility to build an equitable, sustainable and inclusive future. These themes which seek to foster innovation among high school learners from underprivileged backgrounds throughout South Africa – are encouraging critical thinking and problem solving for Gen Z to build sustainable solutions through STEM.

Mr. Simon Lee, the President and CEO of Samsung Africa

Speaking at the event, the President and CEO of Samsung Africa, Mr. Lee shared his sentiments on the collaborative agreement between Samsung and DBE which has in the last few years – highlighted the direct alignment of the SFT’s objectives to the country’s national education priorities. He added that the recent Memorandum of Understanding (MOU) between Samsung and DBE has been instrumental in driving this success, anchoring the company’s partnership in strengthening STEM education and equipping learners with critical skills for the digital economy.

Elspeth Khembo, Director for Mathematics, Science & Technology (MST), Curriculum Innovation & E-Learning at the National Department of Basic Education.

And, according to the Director for Mathematics, Science & Technology (MST), Curriculum Innovation & E-Learning at the National Department of Basic Education, Ms. Elspeth Khembo: “By teaching learners to use digital tools, data and technology to develop innovative solutions, this Samsung SFT competition advances the department’s ongoing efforts to strengthen STEM education, expand digital learning opportunities and cultivate future-ready skills among the country’s learners.

Ms. Khembo explained further and said: “All of this is in direct alignment with our national education priorities including fostering 4IR (Fourth Industrial Revolution) skills, critical thinking and equitable access to opportunities in an effort to build a capable, innovation-driven and inclusive economy,”

For these Grade 10 and 11 learners from selected public schools – making it to this stage of the competition is a significant milestone. Advancing to this next phase means that these Top 20 school learners will – through project-based learning – be equipped with the 4Cs which are Creativity, Critical Thinking, Collaboration and Communication. These skills are essential for solving real-world challenges.

Tlali Tlali, Director at SITA – Corporate Affairs

The Director at SITA – Corporate Affairs Mr. Tlali Tlali also added: “We’re honoured to be part of this amazing initiative and even prouder of the fact that we’ve been partners with Samsung from inception. It gives us great joy to see the enthusiasm that’s evident in the significant increase in the number of schools from the country’s previously disadvantaged communities, that participate in this unique, global initiative. Our goal of aligning with Samsung’s transformation goals and building a digital South Africa by improving educational and career prospects for our youth, remains intact.”

With the support of mentors, design thinking workshops, prototype funding and tablets for research and project execution, the learners will have the resources to turn their visions into reality. This is complemented by the invaluable contributions from the judges and partners whose expertise and guidance is instrumental in nurturing this year’s young innovators.

Lefa Makgato, Corporate Social Responsibility Manager for Samsung South Africa

Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in South Africa said: “We would like to congratulate the Top 20 schools that made it to the next stage of this competition. As Samsung, we are very happy with the quality of the entries that we received from various schools around the country and are appreciative of the interest and overwhelming participation in this year’s competition. We are also grateful to our partners: DBE and SITA, whose strategic priorities align perfectly with our mission to empower students with skills that transcend the classroom and are able to prepare them for the challenges of tomorrow.”

And when taking a closer look at the themes for this year – the social change through sports and tech theme focuses on how the power of sport as a unifying force in South Africa is recognised. And, when combined with technology – sport becomes a tool for inclusion, youth development, health and community building. This first theme encourages young innovators to use digital platforms, data and smart solutions to improve access to sports, develop talent, promote wellness and create safer, more connected communities. It’s about using technology to amplify the positive social impact of sport beyond the field.

The second theme which focuses on Environmental sustainability through technology addresses the urgent environmental challenges that the country faces, such as climate change, water scarcity, waste management and energy access. This environmentally focused theme invites young people to develop tech-driven solutions that protect natural resources, promote renewable energy and support sustainable living. It signifies a shift toward responsible innovation using technology not just for convenience, but to secure a healthier, more sustainable future for generations to come.

And furthermore, this year’s announcement places these Top 20 schools in the running to win substantial prizes, including up to R100,000 in STEM equipment for the winning school – with 2nd and 3rd place winning R50,000 and R30,000 respectively: plus Samsung devices for the top learners in the winning schools.

Makgato concluded: “As a pioneer in education and innovation, this SFT programme provides us with an opportunity to reinforce our dedication to nurturing the country’s future problem-solvers. Samsung is resolute in its mission when it comes to its education goals: we remain committed to continue empowering South Africa’s learners to address global challenges through technology and innovation.”

Top 20 Schools for the 2026 Solve for Tomorrow STEM Competition

In particular, this graduation was the perfect time to recognise the successful partnership between CUT and Samsung Electronics over the last three years. This event provided an opportunity to put the spotlight on how the SIC programme has empowered CUT students with cutting-edge Fourth Industrial Revolution (4IR) skills that are able to significantly boost employability in the country’s technology sector.

The main focus of this SIC programme in collaboration with CUT has been improving employment opportunities – a much-needed approach in a province that is full of potential, but is placed among the most affected when it comes to unemployment numbers in the country. This three-year milestone began with a Memorandum of Agreement (MoA) signed in November 2022 – making CUT the second institution in South Africa to host the SIC programme.

Over the last three years, this collaboration has focused on training CUT students in Artificial Intelligence (AI) and Coding & programming (C&P). Additionally, the curriculum focus of the SIC programme at CUT has combined both theoretical learning with practical applications and capstone projects to prepare students for real-world technology challenges.

Prof. Mashele, Deputy Vice Chancellor for Research Innovation and Engagement at Central University of Technology.

“On behalf of the Central University of Technology, I extend our sincere appreciation to Samsung for its steadfast commitment to youth empowerment and digital transformation. The Samsung Innovation Campus is more than a corporate initiative; it is an investment in human potential. Through this partnership, critical 4IR capabilities in coding, artificial intelligence and emerging technologies are no longer abstract concepts—they are lived competencies within our student community,” says Prof. Mashele, Deputy Vice Chancellor for Research Innovation and Engagement at Central University of Technology.

“To the leadership of Samsung South Africa, thank you for walking this journey with us since the launch of the CUT Samsung Innovation Campus in 2022. Your confidence in this institution and in our students affirms that meaningful public–private collaboration can reshape the talent pipeline of our country. Let us remember that today is not an endpoint. It is a threshold. The certificates handed over are not conclusions—they are commissions. They commission you, our graduates, to lead in the digital economy, to create solutions for our communities, and to ensure that Africa does not merely consume technology but shapes it,” continues Prof. Mashele.

The first cohort of this SIC programme was a group of 20 CUT students who graduated in August 2023 – having specialised in AI as well as C&P in Python. It’s expanded success was evident again in September 2024 – where 46 students graduated across two cohorts: 20 in AI and 26 in Python programming. And then, in the middle of last year – the programme showcased its impact even further when it reached a total of 84 graduates.

Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in South Africa said: “We are pleased to see another group of budding youngsters graduate from one of the country’s most impactful technology programmes. This SIC programme highlights the role that our company’s Corporate Social Responsibility (CSR) initiatives have played in the development of 4IR skills in the country’s youth, which in turn contributes to the advancement of local underprivileged communities.”

Other remarkable milestones that this SIC programme in partnership with CUT has realised include how it has prioritised gender representation – achieving 52% female representation in recent graduating cohorts. For Samsung, this SIC programme is evidence of the company’s proven track record of supporting education-related initiatives that not only prioritise gender inclusivity, but boost employment opportunities and foster innovation through technology-focused initiatives such as these.

“As Samsung, we are happy with the number of beneficiaries’ whose lives have been touched by this programme, coupled by the essential skills that these CUT students have now acquired over the last three years. This experience has not only prepared them for the demands of the modern tech industry; but have also turned them into a group of eligible young professionals. As a company, we are also more than thrilled to see how this strategic partnership has enabled a significant number of this province’s youth – that participated in the SIC programme – to secure permanent employment in the local market,” concluded Makgato.

According to the Western Cape Government: “Despite having the lowest unemployment rate in the country, the rate remains high (18.1% to 19.6% as of 2025/2026), indicating a need for even more job creation”.^** This is one of the reasons why Samsung continues to be committed to investing in ICT education within the communities it serves; it’s the company’s way of trying to assist both the province and the country to overcome the youth unemployment challenge.

The graduating students are part of the Future-Innovation Lab (FIL) at UWC – a driving force in South Africa’s digital transformation agenda. Established in 2019 through a multi-year partnership with Samsung, the FIL creates pathways for young people to thrive in the digital economy through advanced training, applied research and inclusive innovation.

As the programme reaches the conclusion of its 2^nd phase, its achievements are remarkable and deeply transformative. Over the past six years, the programme has empowered its beneficiaries with comprehensive training in cutting-edge software development technologies. Participants have gained proficiency in high-demand coding languages, software architecture, web and mobile app development, database management and more.

The hands-on and project-based approach has ensured that graduates emerge not just with theoretical knowledge, but also with the practical skills demanded by the modern job market. Just over 90% of the programme’s 384 beneficiaries have already successfully been taken up in industry. Another core focus of the programme has been addressing the lack of female software developers in the industry. In this regard, 51% female representation has been achieved in the programme to date.

Leona Craffert, Director for Western Cape Colab and Institutional Planning.

Lois Dippenaar, Institutional Planner at UWC said: “This collaboration with Samsung demonstrates the real impact that industry-academic partnerships can have on social mobility and inclusive innovation. Our graduates leave this programme with practical experience, professional networks and a strong sense of purpose to shape South Africa’s digital future.”

The FIL aims to provide an opportunity to deserving previously disadvantaged youth (18-35) and equips students not only with strong foundations in software development and digital social innovation, but also with the advanced skills needed for emerging careers in Artificial Intelligence (AI) and data-driven software development.

Importantly, through its work-integrated learning streams and close collaboration with industry, the FIL highly contributes to graduates’ readiness for the rapidly evolving AI and technology landscape. In addition, the Western Cape CoLab – an applied research unit at UWC which manages the FIL – complements this skills pipeline with research, policy engagement and applied projects on digital inclusion and technology governance.

Nicky Beukes, Samsung South Africa EEIP Project Manager.

Speaking at the event, Nicky Beukes, Samsung South Africa EEIP Project Manager added: “The Future-Innovation Lab reflects Samsung’s long-term commitment to developing digital skills and supporting youth employability in South Africa. Through this partnership with UWC, we are not only equipping young people with in-demand technical skills but also helping them build the professional confidence and workplace readiness required to succeed in the digital economy.”

Towards the end of the 10-month programme, students from this graduating cohort were able to present their projects, which showcased technology solutions addressing real-life problems or improving systems for greater efficiency. By designing apps and utilising the skills and knowledge gained throughout the programme, they demonstrated innovative approaches to solving challenges.

All of this illustrates the lasting impact that this programme has had on these graduating students. Also, it means that by aligning student training with national priorities such as AI maturity, digital skills and innovation for inclusion – UWC in collaboration with Samsung have managed to position themselves at the forefront of Africa’s efforts to ensure that digital technologies drive sustainable and equitable growth.

Beukes concluded: “As Samsung, we are very proud of these student’s achievements and the positive impact of our collaboration with UWC. Together with our partners, our continued commitment to ICT Education and youth empowerment allow us the opportunity to strengthen our focus on uplifting local communities by providing access to ICT training and skills development programmes – ensuring that individuals from disadvantaged backgrounds can thrive in the technology sector.”

^** Source: Western Cape Government – https://www.westerncape.gov.za/education/article/202526-education-budget-stepping-our-learners

Samsung’s EEIP skills development initiatives in collaboration with Ocule IT include – the Electronics Technician Programme and Enterprise Development Bootcamps for small and medium enterprises (SMEs). These programmes focus on igniting economic growth in the country’s rural provinces, including Kwa-Zulu Natal (KZN) and the Eastern Cape. Ocule IT is an application development company that serves as the training and development partner for Samsung’s EEIP initiatives in South Africa.

For Samsung, there is an ongoing need to ensure that these EEIP programmes offered in rural provinces in the country are able to drive positive social change and empower both individuals and communities in a meaningful way. Importantly, these EEIP programmes aim to foster innovation and promote environmental sustainability to build a better future. It is for this reason that these partners have taken the time to speak to two beneficiaries from the Samsung, Ocule IT programmes that are based in the Eastern Cape and KZN. The conversations aimed to gather insights from the beneficiaries about the impact of these programmes on their lives; and this is what they had to say:

Siphindile Nonhlanhla Mazibuko is a 26-year old beneficiary who is originally from Mtubatuba in KZN. She studied Electrical Engineering at Majuba TVET College which provided a solid foundation in electrical systems, circuits and principles. She got involved with the Samsung Ocule IT programme through an application process after learning about the initiative’s focus on developing technical skills in electronics. The programme’s emphasis on practical training and industry-relevant skills aligned with her interests in electrical engineering. She saw this as an opportunity to gain hands-on experience and a chance to enhance her employability.

Through the programme, Siphindile said: “I acquired a range of in-demand, technical and soft skills that included Electronics Repair and Maintenance – a hands-on training in diagnosing and repairing electronic devices. The training also included Troubleshooting expertise which involved developing problem-solving skills to identify and fix faults in electronic systems. In addition, I gained some valuable, practical experience when I worked with various electronic devices and equipment; as well as some field-oriented skills that included learning about the latest technologies and industry standards,” she added.

The second participant is Yonela Kohlwa who is originally from East London currently residing in Kwa-Zakhele, Gqeberha. She studied Electrical engineering at Iqhayiya College and in November 2023 – she decided to apply for the Samsung Ocule IT learnership. In 2024, she went for an interview and was accepted. Yonela said: “It was a great experience being in this programme, I have learnt a lot of new skills that include soldering, installing windows and software on PCs. Now, I’m even able to fix kettles and stoves; and I can also change screens of PCs as well as do housekeeping.”

Samsung Ocule IT EEIP programmes are continuing to achieve their objectives of stimulating economic growth and job creation by developing sought-after skills in the ICT and electronics sectors. Importantly, this is testimonial evidence of the fact that the programmes are providing targeted skills development to previously disadvantaged youth – with the ultimate aim of improving their employment prospects. 

The graduation ceremony which was held on 27 August 2025 provided Samsung an opportunity to reinforce its commitment of investing in ICT education, with the main aim of empowering black youth in the country’s rural communities. The aim of this programme is to address the challenge of unemployment and contribute to economic development in the Limpopo province. This programme forms part of Samsung’s R280-million worth Equity Equivalent Investment Programme (EEIP) which was launched in 2019 in collaboration with the DTIC.

The University of Limpopo was initially on-boarded as Samsung’s collaborative partner in June 2023 and contracted to deliver two cohorts (50 students in total) in the Introduction to Multi-Platform Software Development and Digital Social Innovation over two years. The official launch of the Limpopo Digital Innovation Lab took place on 06 March 2024. By February 2025, this cohort had managed to complete the curriculum (theoretical part) and, in the same period, the team’s projects were also presented to a panel of industry experts, Samsung and potential employers.

According to the University of Limpopo, the status of the current programme’s cohort is as follows: 24 students have completed the programme successfully, one (1) student left the programme due to personal circumstances and 10 of these students have already found permanent employment. The University sees this partnership as a way of addressing youth unemployment and drive positive change in the community. For this reason, the University is currently playing a key role of liaising with employment partners and its own university structures to place the remaining number of students for employment.

Mr Isaac Maredi, Executive Director, University of Limpopo ICT said: “Based on this progress, the programme is indeed achieving one of its main objectives of contributing to the growth of the tech industry in Limpopo and the country; by producing skilled software developers ready to tackle real-world challenges. We are very grateful to our partners in particular Samsung that has, through its EEIP contributed financially towards the equipment, tools and refurbishment needed in our university Lab.”

When the project initially started, the University of Limpopo identified a dedicated space to house the Limpopo Digital Innovation Lab, but it required extensive refurbishments that included electrical, fittings, carpets and equipment; to name a few. Through the guidance and support from one of the institution’s academic partners, the University of the Western Cape – the two institutions were able to successfully establish this strategic programme. In the absence of an accredited programme from UL, the UWC co-branded its EEIP accredited programme for use in its own institution for the benefit of the student community in Limpopo.

Mr Maredi expressed with pride how the University of Limpopo is now in the process of finalising its accreditation for its own programme. He also explained just how grateful his institution is for the active support that it has received from UWC when it comes to curriculum development, employment training programmes and advice relating to the growth of the Limpopo software development community. Importantly, the university partnership with Samsung has help the institution to deliver this innovative programme that is part of their broader efforts to upskill students and contribute to the digital economy.

“The University of the Western Cape is honoured to celebrate the first cohort of Multi-platform Software Development and Digital Social Innovation in Limpopo. This partnership with Samsung and the University of Limpopo continues to create meaningful skills development, employment and entrepreneurial opportunities in our joint vision of addressing youth unemployment through strategically targeted interventions. We congratulate all the students on their hard work and wish them much success in their software development careers,” said Dr Wouter Grove, Manager, Future Innovation Lab at UWC.

Nicky Beukes, Samsung SA EEIP Project Manager added: “We are very proud of these graduates and what we have been able to achieve together with our partners. Since inception of the programme, there has been a number of key milestones that include the achievement of our key mission of empowering young talent and advancing ICT skills in the province.

“In collaboration with the University of Limpopo, DTIC and UWC – this programme has allowed us the opportunity to empower the next generation of software developers through education and innovation, fostering growth and opportunity in rural communities,” concluded Beukes.

In attendance were some dignitaries and partners that included Simon Lee, President and CEO, Samsung Africa, CEO of Tshimologong, Mr Mark Harris and Wits Deputy Vice Chancellor, Professor Lynn Morris. Sponsored by Samsung, this ICT training programme has been designed to provide recent graduates with hands-on experience, skills development and industry exposure to enhance their employability. The latest cohort of 18 graduates (including six females) was conferred with their certificates at the ceremony.

This 12-month software development internship programme offered at the Tshimologong Digital Innovation Precinct in Johannesburg, provides graduates with practical experience in cutting-edge technologies needed to thrive in the digital economy.  It also equips the youth with skills that prepare them for careers in the tech industry. Samsung’s investment in ICT education for unemployed youth, which includes the provision of stipends, equipment, data access, mentorship and access to facilities – aims to address the challenge of unemployment in the country.

This programme forms part of Samsung’s R280-million worth Equity Equivalent Investment Programme (EEIP), which was launched in 2019. Through Samsung’s collaboration efforts with universities – the programme has been able to achieve significant milestones and some tangible opportunities have been created for these graduating students.

Together, the partners have managed to enhance employment prospects and are addressing some of the socio-economic challenges faced by the country’s youth and their respective community. For instance, in the first three (3) years of this programme, the partners were able to achieve 100% employment rate and the objective has been to ensure that the next cohorts have the same success. Nine (which is 50%) of the current graduates have already secured permanent employment, in part thanks to the skills they gained in the programme.

According to some of the alumni students from the programme – this ICT training taught them to think innovatively, collaborate effectively and take accountability. Importantly, after this ICT training – the students were able to delegate tasks and responsibilities as well as make objective decisions to prioritise their teams’ needs over personal preferences.

Reflecting on her journey, one of the graduates, Ms. Nqobile Biyela shared how the programme helped her become a real-world developer with some of the practical skills she gained. “The training I received at Tshimologong ensured that I the knowledge of coding to the application but were also taught to think differently, solve problems by collaborating in teams. I am now confident to apply my expertise in the world of work. The programme does not just teach you the technical skills but helps you build a career,” Biyela added.

The Tshimologong environment has over the years expanded the student’s professional network and enriched their personal growth – making them more open-minded and empathetic. Also, during the internship programme – the students saw the value of having different ideas, perspectives and experiences to a solution.

Mr Mark Harris the CEO of Tshimologong said: “As Tshimologong, we are extremely proud of the partnership with Samsung that allowed us the opportunity to run a programme to build world class software engineers. This programme creates valuable opportunities for graduates, most of whom already have a formal qualification in ICT or software engineering. This is not just about skills development, it prepares students for real work in software development and the world of innovation.”

He explained that these graduates have now been prepared to solve real world problems. From reporting municipal issues, to managing bakeries as well as improving collaboration and streamlining data for businesses – this programme ensured that Tshimologong turned theory into practice. The graduates were given the opportunity to build products with real-world application.

“As partners, we know that the tech world is changing fast and that we are now in the era of AI-accelerated innovation. We are also well aware of the fact that the rules are being rewritten and that learning a single development language is no longer sufficient. This is why we are now embedding AI tools from day one, enabling faster learning, more rapid prototyping and scalable innovation. Ultimately, this will allow our interns the opportunity to become innovators, founders and problem-solvers in their own right,” Mr Harris added.

Also important to note is that this programme not only focuses on developing technical skills in software development but also emphasises real-world project experience and mentorship. The programme has seen significant success, in particular – graduates have over the years gained proficiency in in-demand coding languages and software development skills. Furthermore, this initiative continues to strive towards reducing unemployment and fostering job creation in the tech sector. 

Speaking at the ceremony, Nicky Beukes, Samsung EEIP Project Manager said: “As Samsung, we know very well the transformative potential of ICT education in empowering individuals, particularly unemployed youth and how it can help to overcome socio-economic challenges and unlock new career opportunities. Ultimately, this initiative seeks to drive positive change within the community and the broader industry. Samsung is committed to assisting government in addressing the challenge of youth unemployment and this is evident from the programme’s impact highlighted in the previous success stories from alumni students who have benefited from the programme,” concluded Beukes.