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		<title>Corporate &#8211; Samsung Newsroom South Africa</title>
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            <title>Corporate &#8211; Samsung Newsroom South Africa</title>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Celebrates Remarkable Level 1 BBBEE Accomplishment for 8th Consecutive Year</title>
				<link>https://news.samsung.com/za/samsung-celebrates-remarkable-level-1-bbbee-accomplishment-for-8th-consecutive-year?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 24 Apr 2026 12:42:53 +0000</pubDate>
						<category><![CDATA[Citizenship]]></category>
		<category><![CDATA[BBBEE]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[EEIP]]></category>
		<category><![CDATA[Innovation Lab]]></category>
                <guid isPermaLink="false">https://bit.ly/48moM6v</guid>
									<description><![CDATA[Samsung has reaffirmed its commitment to the country’s transformation agenda by maintaining its Level 1 B-BBEE (Broad-Based Black Economic Empowerment) for the]]></description>
																<content:encoded><![CDATA[<p><span>Samsung has reaffirmed its commitment to the country’s transformation agenda by maintaining its Level 1 B-BBEE </span>(Broad-Based Black Economic Empowerment) <span>for the 8<sup>th</sup> consecutive year – continuously </span>achieving a high standard of performance in transformation.</p>
<p>&nbsp;</p>
<p>When Samsung entered the African continent through the establishment of the South African office in 1994, the company committed itself to empowerment initiatives that demonstrate real impact. Samsung’s profound, long-term and impactful dedication to transformation which transcends mere compliance &#8211; is a clear indication of its ongoing commitment to driving meaningful and sustainable economic renewal, diversity and inclusion within its businesses and the wider South African business landscape.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-25304 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/228-1-e1777021343806.jpg" alt="" width="1000" height="667" /></p>
<p>&nbsp;</p>
<p>This top-tier rating reflects Samsung’s substantial investment in supplier development, youth employment and education initiatives, including its R280-million worth Equity Equivalent Investment Programme (EEIP). Over the years, Samsung has continued to explore new avenues of implementing its crucial transformation programmes. To this effect, the company has ensured that there’s continued investment in B-BBEE initiatives that drive meaningful transformation. This remarkable milestone is therefore a showcase of Samsung’s diverse workforce, partnerships with black Small and Medium-sized Enterprises (SMEs), investments in workplace training and graduate programmes as well as its education-based Corporate Social Responsibility (CSR) initiatives.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-25303 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/IMG-20260219-WA00001-1771595704027-e1777022224725.jpg" alt="" width="1000" height="712" /></p>
<p>&nbsp;</p>
<p>The B-BBEE level rating is used to measure the extent to which local companies comply with a points-based B-BBEE system. As an electronics giant, Samsung belongs to the Information and Communications Technology (ICT) sector and is measured on the ICT sector scorecard.</p>
<p>&nbsp;</p>
<p>The ICT scorecard is made up of key pillars that include Ownership achieved through Samsung’s EEIP, Management Control (Local Board &amp; Executive Committee, Employment Equity, Skills Development, Enterprise and Supplier Development as well as Socio-Economic Development (Social Responsibility)<strong><sup> 1</sup></strong>. All these scorecard pillars contribute to the overall score that can be achieved. On an annual basis, Samsung’s target is to maximise performance for all the score card elements to achieve Level 1 status.</p>
<p><strong> </strong></p>
<p>This 8<sup>th</sup> year achievement is a demonstration of Samsung’s commitment to continued development and growth. And, this is evident in the strategic partnerships with both government and private sector that have, over time delivered on the country’s transformation objectives. This certification showcases Samsung&#8217;s focus on operational excellence alongside meaningful, long-term contributions to South Africa&#8217;s socio-economic landscape.</p>
<p><strong> </strong></p>
<p>Nicky Beukes, Samsung EEIP &amp; B-BBEE Manager said: “<span>Our achievement of the Level 1 B-BBEE rating for the 8th consecutive year is another recognition of our continued drive and commitment to genuine economic empowerment in South Africa. This consistent accomplishment is a clear indication of our unwavering dedication to creating a more inclusive and equitable business environment. For us at Samsung, this is not just a tick box exercise but a continued drive to genuine economic transformation in South Africa and our sustained investment in the various pillars of the scorecard.”</span></p>
<p>&nbsp;</p>
<p>And in particular, the EEIP project contributes to the Ownership scorecard element which comprises of 25 points. There is a requirement to ensure that the EEIP project is in good standing which in essence means that there needs to be adequate investment as per targets and meaningful implementation progress. Further to Samsung’s EEIP agreement with the Department of Trade, Industry and Competition (DTIC) &#8211; four developmental areas of investment need to take place. These include Black Industrialisation through e-waste recycling, ICT and Service Centre entrepreneurship, Software Development trainings with previously disadvantaged universities as well as Technician training in underserved provinces.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-25301 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/3.jpg" alt="" width="5752" height="3680" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/3.jpg 5752w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/3-880x563.jpg 880w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/3-768x491.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/3-1024x655.jpg 1024w" sizes="(max-width: 5752px) 100vw, 5752px" /></p>
<p>&nbsp;</p>
<p>In addition, Samsung’s efforts when it comes to enterprise development include its re-direction of existing spend to qualifying Black-Owned and Black-Women Owned Qualifying Small Enterprises (“QSEs”) and Exempt Micro Enterprises (“EMEs”). The company has ensured that these small enterprises were included in the existing procurement value chain of Samsung with a focus on the following, approved areas: Marketing, Services, Sales, Logistics and Recruitment. Employment Equity and Management control, which comprises of a local Board and the Executive Committee, are representative of the demographics of the country.</p>
<p>&nbsp;</p>
<p>And furthermore, as part of its contribution to socio-economic development: Samsung has invested in education-focused initiatives that include the Samsung Innovation Campus (SIC) which teaches Fourth Industrial Revolution (4IR) skills to students in higher learning institutions. Also, Samsung has over the years ploughed further resources into the global Solve For Tomorrow (SFT) competition targeting grade 10 and 11 learners from disadvantage schools across the country to solve community problems through Science, Technology, Engineering and Maths (STEM).</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-25315 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/FMJ_8032-e1777034171121.jpg" alt="" width="1000" height="667" /></p>
<p>&nbsp;</p>
<p><span>Over and above this, Samsung’s Learning and Development (L&amp;D) portfolio delivered a focused pipeline of talent development initiatives, aligned to both organisational capability needs and broader socio-economic impact. These include:</span></p>
<p>&nbsp;</p>
<ul>
<li><span>A key milestone for the year was the launch of a ground-breaking initiative &#8211; Samsung’s Employee Dependent Bursary Scheme. The inaugural cohort supported 17 beneficiaries, reinforcing the company’s commitment to employee wellbeing, education access and long-term socio-economic upliftment.</span></li>
<li><span>Also, Samsung’s External Bursary Programme funded 24 students in 2025, contributing to the development of scarce and critical skills beyond the organisation. This initiative strengthens the external talent pipeline and aligns with national priorities around education and skills development.</span></li>
<li><span>The Technical Support Learnership in 2025, comprised of 15 learners, placed a deliberate focus on youth living with disabilities. This programme reflects a targeted approach to inclusive development, ensuring that opportunities are extended to underrepresented groups while building relevant technical skills within the ICT support environment.</span></li>
</ul>
<p><span> </span></p>
<p><span>Overall, the L&amp;D interventions demonstrate a balanced approach between internal capability building, graduate development, social impact and inclusion. The outcomes reflect steady progress in developing a sustainable talent pipeline while contributing meaningfully to transformation and skills development objectives.</span></p>
<p>&nbsp;</p>
<p>Beukes concluded: “All of these transformation-focused initiatives are aligned to Samsung’s business objectives and are an indication of our genuine and sustained commitment to B-BBEE. Samsung’s execution of its B-BBEE initiatives delivers tangible results in the areas of job creation, business growth, youth and women empowerment as well as technical skills. And holistically, our efforts combined have consistently indicated a deep and enduring dedication to a meaningful economic transformation in South Africa.”</p>
]]></content:encoded>
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					<item>
				<title>Samsung, DBE Announce Top 20 Schools Selected to Advance to the Next Level of 2026 Solve For Tomorrow Competition</title>
				<link>https://news.samsung.com/za/samsung-dbe-announce-top-20-schools-selected-to-advance-to-the-next-level-of-2026-solve-for-tomorrow-competition?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 15 Apr 2026 18:06:47 +0000</pubDate>
						<category><![CDATA[Citizenship]]></category>
		<category><![CDATA[DBE]]></category>
		<category><![CDATA[Solve for Tomorrow]]></category>
		<category><![CDATA[STEM]]></category>
                <guid isPermaLink="false">https://bit.ly/4vy3NHS</guid>
									<description><![CDATA[At an event that took place on 14 April 2026, Samsung in partnership with the Department of Basic Education (DBE) officially announced the Top 20 schools that]]></description>
																<content:encoded><![CDATA[<p>At an event that took place on 14 April 2026, Samsung in partnership with the Department of Basic Education (DBE) officially announced the Top 20 schools that have been selected to advance to the next stages of the<span> 2026 STEM-based (Science, Technology, Engineering and Mathematics)</span> &#8211; Solve For Tomorrow (SFT) competition.</p>
<p><span> </span></p>
<p><span>In attendance was Mr. Simon Lee, the President and CEO of Samsung Africa with his management team and some of the country’s dignitaries and strategic partners that included </span><span>Ms Elspeth Khembo</span><span>, Director for Mathematics, Science and Technology (MST), Curriculum Innovation and E-Learning at the <a href="https://www.education.gov.za/MSTGrant0821.aspx" target="_blank" rel="noopener">National Department of Basic Education</a> (DBE); as well as Mr. Tlali Tlali, the Director of Corporate Affairs at State Information Technology Agency (SITA).</span></p>
<p>&nbsp;</p>
<div id="attachment_25214" style="width: 6010px" class="wp-caption aligncenter"><img class="wp-image-25214 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Samsung_DBE_Judges.jpg" alt="" width="6000" height="4000" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Samsung_DBE_Judges.jpg 6000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Samsung_DBE_Judges-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Samsung_DBE_Judges-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Samsung_DBE_Judges-1024x683.jpg 1024w" sizes="(max-width: 6000px) 100vw, 6000px" /><p class="wp-caption-text">Pictured: Samsung, Department of Basic Education and State Information Technology Agency representatives</p></div>
<p>&nbsp;</p>
<p><span>This announcement marks the end of the initial application phase which ran </span>until 06 March 2026<span> and Samsung along with its partners were recognising the outstanding contributions that these Top 20 schools have made to the programme; showcasing their achievements and potential impact. </span>This year&#8217;s participation has reached new heights, with over 143 submissions from public schools across the country – a remarkable growth from 47 entries last year. This is testament to the unwavering dedication of the country’s educators and learners as well as Samsung’s valued partners: DBE and SITA.</p>
<p><span> </span></p>
<p><span>The notable increase in participation can also be credited to the major shift in the </span>application process in this year’s SFT competition, which has now been opened to all public schools, including quintile 5 &#8211; making it more inclusive and nationally representative. <span>Now, the competition has reached a stage where it moves beyond theoretical knowledge. It is shifting </span>from mere idea submissions going towards an active, mentored development of the solutions stage that is designed to create a positive social impact in local communities.</p>
<p>&nbsp;</p>
<p>This year&#8217;s global themes: <strong><em>Social Inclusion through Sports &amp; Technology</em></strong> and <strong><em>Environmental Sustainability via Technology</em></strong>, reflect our shared responsibility to build an equitable, sustainable and inclusive future. These themes which seek to foster innovation among high school learners from underprivileged backgrounds throughout South Africa &#8211; are<span> encouraging critical thinking and problem solving for Gen Z to build sustainable solutions through STEM</span><strong><em>.</em></strong></p>
<p>&nbsp;</p>
<div id="attachment_25227" style="width: 3010px" class="wp-caption alignnone"><img class="wp-image-25227 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Mr.-Lee47-Final-resize-final-final.jpg" alt="" width="3000" height="4000" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Mr.-Lee47-Final-resize-final-final.jpg 3000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Mr.-Lee47-Final-resize-final-final-422x563.jpg 422w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Mr.-Lee47-Final-resize-final-final-768x1024.jpg 768w" sizes="(max-width: 3000px) 100vw, 3000px" /><p class="wp-caption-text">Mr. Simon Lee, the President and CEO of Samsung Africa</p></div>
<p>&nbsp;</p>
<p><span>Speaking at the event, the President and CEO of Samsung Africa, Mr. Lee shared his sentiments on</span><span> the collaborative agreement between Samsung and DBE which has in the last few years &#8211; highlighted the direct alignment of the SFT’s objectives to the country’s national education priorities. </span>He added that the recent Memorandum of Understanding (MOU) between Samsung and DBE has been instrumental in driving this success, anchoring the company’s partnership in strengthening STEM education and equipping learners with critical skills for the digital economy.</p>
<p>&nbsp;</p>
<div id="attachment_25212" style="width: 3634px" class="wp-caption aligncenter"><img class="wp-image-25212 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Khembo-1.jpg" alt="" width="3624" height="2416" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Khembo-1.jpg 3624w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Khembo-1-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Khembo-1-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Khembo-1-1024x683.jpg 1024w" sizes="(max-width: 3624px) 100vw, 3624px" /><p class="wp-caption-text">Elspeth Khembo, Director for Mathematics, Science &amp; Technology (MST), Curriculum Innovation &amp; E-Learning at the National Department of Basic Education.</p></div>
<p>&nbsp;</p>
<p>And, according to the <strong>Director for Mathematics, Science &amp; Technology (MST), Curriculum Innovation &amp; E-Learning</strong><strong> </strong>at the <a href="https://www.education.gov.za/MSTGrant0821.aspx" target="_blank" rel="noopener">National Department of Basic Education</a>, Ms. Elspeth Khembo: “By teaching learners to use digital tools, data and technology to develop innovative solutions, <span>this Samsung SFT competition advances the department’s ongoing efforts to strengthen STEM education, expand digital learning opportunities and cultivate future-ready skills among the country’s learners.</span></p>
<p>&nbsp;</p>
<p>Ms. Khembo explained further and said<span>: “All of this is in direct alignment with our national education priorities including </span>fostering 4IR (Fourth Industrial Revolution) skills<span>, </span>critical thinking and equitable access to opportunities<span> in an effort to build a capable, innovation-driven and inclusive economy,”</span></p>
<p>&nbsp;</p>
<p>For these Grade 10 and 11 learners from selected public schools<span> &#8211; making it to this stage of the competition is a significant </span>milestone. Advancing to this next phase means that these Top 20 school learners will &#8211; through project-based learning – be equipped with the 4Cs which are Creativity, Critical Thinking, Collaboration and Communication. These skills are essential for solving real-world challenges.</p>
<p>&nbsp;</p>
<div id="attachment_25216" style="width: 3754px" class="wp-caption alignnone"><img class="wp-image-25216 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Tlali-1.jpg" alt="" width="3744" height="2496" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Tlali-1.jpg 3744w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Tlali-1-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Tlali-1-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Tlali-1-1024x683.jpg 1024w" sizes="(max-width: 3744px) 100vw, 3744px" /><p class="wp-caption-text">Tlali Tlali, Director at SITA &#8211; Corporate Affairs</p></div>
<p>&nbsp;</p>
<p><span>The Director at SITA &#8211; Corporate Affairs Mr. Tlali Tlali also added: “We’re honoured to be part of this amazing initiative and even prouder of the fact that we’ve been partners with Samsung from inception. It gives us great joy to see the enthusiasm that’s evident in the significant increase in the number of schools from the country’s previously disadvantaged communities, that participate in this unique, global initiative. Our goal of aligning with Samsung’s transformation goals and building a digital South Africa by </span><span>improving educational and career prospects for our youth</span><span>, remains intact.”</span></p>
<p>&nbsp;</p>
<p>With the support of mentors, design thinking workshops, prototype funding and tablets for research and project execution, the learners will have the resources to turn their visions into reality. This is complemented by the invaluable contributions from the judges and partners whose expertise and guidance is instrumental in nurturing this year’s young innovators.</p>
<p>&nbsp;</p>
<div id="attachment_25226" style="width: 3010px" class="wp-caption aligncenter"><img class="wp-image-25226 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Lefa26-resize-final-1.jpg" alt="" width="3000" height="4000" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Lefa26-resize-final-1.jpg 3000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Lefa26-resize-final-1-422x563.jpg 422w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/Lefa26-resize-final-1-768x1024.jpg 768w" sizes="(max-width: 3000px) 100vw, 3000px" /><p class="wp-caption-text">Lefa Makgato, Corporate Social Responsibility Manager for Samsung South Africa</p></div>
<p>&nbsp;</p>
<p>Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in South Africa said: “We would like to congratulate the Top 20 schools that made it to the next stage of this competition. As Samsung, we are very happy with the quality of the entries that we received from various schools around the country and are appreciative of the interest and overwhelming participation in this year’s competition. We are also grateful to our partners: DBE and SITA, whose strategic priorities align perfectly with our mission to empower students with skills that transcend the classroom and are able to prepare them for the challenges of tomorrow.”</p>
<p><em> </em></p>
<p>And when taking a closer look at the themes for this year &#8211; the social change through sports and tech theme focuses on how the power of sport as a unifying force in South Africa is recognised. And, when combined with technology &#8211; sport becomes a tool for inclusion, youth development, health and community building. This first theme encourages young innovators to use digital platforms, data and smart solutions to improve access to sports, develop talent, promote wellness and create safer, more connected communities. It’s about using technology to amplify the positive social impact of sport beyond the field.</p>
<p>&nbsp;</p>
<p>The second theme which focuses on Environmental sustainability through technology addresses the urgent environmental challenges that the country faces, such as climate change, water scarcity, waste management and energy access. This environmentally focused theme invites young people to develop tech-driven solutions that protect natural resources, promote renewable energy and support sustainable living. It signifies a shift toward responsible innovation using technology not just for convenience, but to secure a healthier, more sustainable future for generations to come.</p>
<p><span> </span></p>
<p>And furthermore, this year’s announcement places these Top 20 schools in the running to win substantial prizes, including up to R100,000 in STEM equipment for the winning school &#8211; with 2nd and 3rd place winning R50,000 and R30,000 respectively: plus Samsung devices for the top learners in the winning schools.</p>
<p><span> </span></p>
<p>Makgato<span> concluded: “As a pioneer in education and innovation, this SFT programme provides us with an opportunity to reinforce our dedication to nurturing the country’s future problem-solvers. Samsung is resolute in its mission when it comes to its education goals: we remain committed to continue empowering South Africa’s learners to address global challenges through technology and innovation.”</span></p>
<p>&nbsp;</p>
<h3 class="title">Top 20 Schools for the 2026 Solve for Tomorrow STEM Competition</h3>
<div class="R1UVb">
<div class="R1UVb">
<div class="qF8_5"></div>
<table border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td>
<p style="text-align: left;" align="center"><span><b>Schools</b></span><b><span></span></b></p>
</td>
<td>
<p style="text-align: left;" align="center"><span><b>Province</b></span><b><span></span></b></p>
</td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Cape Recife High School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Eastern Cape</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Welkom High school </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Free State</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Koffiefontein Combined School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Free State</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Kagisho Comprehensive Secondary School </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Free State</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Kaalfontein Secondary school </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Gauteng</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Katlehong Engineering School of Specialisation </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Gauteng</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Empangeni High School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>KZN</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Mowat Park High School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>KZN</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Mbilwi Secondary School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Limpopo</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Patrick Ramaano secondary school </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Limpopo</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Florapark comprehensive high school</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Limpopo</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Stanwest Combined school </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Mpumalanga</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Ithafa Secondary School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Mpumalanga</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Motswedi Secondary School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>North West</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Gaopalelwe Secondary School </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>North West</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Klerksdorp Secondary Sschool</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>North West</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Sekete IV secondary school </span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>North West</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Kgomotso High School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Northen Cape</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Masibambane Secondary School</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Western Cape</span><span></span></td>
</tr>
<tr>
<td valign="bottom" nowrap="nowrap"><span>Môrester Oudtshoorn</span><span></span></td>
<td valign="bottom" nowrap="nowrap"><span>Western Cape</span></td>
</tr>
</tbody>
</table>
</div>
</div>
]]></content:encoded>
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				<title>Joburgers Experienced the Future at Samsung’s Galaxy Hangouts Cube</title>
				<link>https://news.samsung.com/za/joburgers-experienced-the-future-at-samsungs-galaxy-hangouts-cube?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 13 Apr 2026 16:59:56 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[Galaxy AI]]></category>
		<category><![CDATA[Galaxy Hangouts]]></category>
		<category><![CDATA[Galaxy S26]]></category>
		<category><![CDATA[Privacy Display]]></category>
                <guid isPermaLink="false">https://bit.ly/4tBDi2u</guid>
									<description><![CDATA[JOHANNESBURG, South Africa – 13 April 2026 – Johannesburg witnessed the future of mobile as Samsung hosted shoppers, creators, and the simply curious at the]]></description>
																<content:encoded><![CDATA[<p><strong>JOHANNESBURG, South Africa – 13 April 2026</strong> – Johannesburg witnessed the future of mobile as Samsung hosted shoppers, creators, and the simply curious at the Galaxy Hangouts Cube at Fourways Mall from 28 February to 8 March. The Hangouts Cube is where visitors experience the newly launched Galaxy S26 series in a way that can’t be scrolled past. The Cube will be bringing this exclusive experience to other cities across the country until 26 April 2026 (see schedule below).</p>
<p>&nbsp;</p>
<p>Don’t be left asking yourself if it’s “AI” (artificial intelligence) when you go online and see videos of your friends having fun at the Cube in your city.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-25170" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/20260307_100659topaz_793825-1000x563.jpeg" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p>At the heart of the Cube is the new <strong>Galaxy S26 series</strong>, powered by proactive and adaptive Galaxy AI<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> designed to assist in simplifying everyday tasks. Visitors get to see how the devices work quietly in the background to help them do more, faster and with less effort. They also learn how the new Galaxy Buds4 series, as a natural companion to the Galaxy S26 series, extends everyday experiences beyond the phone while delivering rich and immersive hi-fi sound.</p>
<p>&nbsp;</p>
<p>The Hangouts Cube is an immersive, sensory-led journey built around the Galaxy S26 series. Through personalised moments and shared experiences, The Cube brings Galaxy AI capabilities to life in unexpected ways. It’s tangible, interactive, and it’s designed to be both seen and felt. And of course yes, it’s great for content.</p>
<p>&nbsp;</p>
<p><strong>Visitors Met Their Springbok Heroes</strong></p>
<p>&nbsp;</p>
<p>With Samsung proudly serving as the official mobile and consumer electronics partner to SA Rugby Union (SARU), innovation was not the only thing that drew the crowds to the Cube. As the Fourways Mall Cube concluded, guests were treated to a rare and exciting chance to meet some of their national rugby team heroes. Springbok lock and scrum-half, Ruan Nortje, and Morne van der Berg, made an appearance on Saturday, 7 March, to not only engage with both Samsung fans and passionate Springbok supporters, but also experience the latest Galaxy AI for themselves.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-25172" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/20260307_120048topaz_793829-1000x563.jpeg" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<p><strong>Experience Galaxy AI in Action</strong></p>
<p>&nbsp;</p>
<p>At the Cube, guests get hands-on with standout Galaxy S26 features, including:</p>
<ul>
<li><strong>Agentic AI</strong> – Visitors can test themselves against Galaxy AI in a race against time and see how effortlessly it completes tasks.</li>
<li><strong>Privacy Display<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a></strong> – Visible to you, invisible to others. Experience Samsung’s first built-in AI Privacy Display on mobile, technology that protects your screen from prying eyes.</li>
<li><strong>Enhanced Nightography Video<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a></strong> – Step into the “carousel in a box” and witness how the Galaxy S26 captures moving light in low-light conditions with stunning clarity.</li>
</ul>
<p>Every station is designed to show how AI moves from being a feature to becoming a true everyday companion.</p>
<p>&nbsp;</p>
<p>The Galaxy S26 series is available in Cobalt Violet, White, Black and Sky Blue at these recommended retail prices:</p>
<ul>
<li>Galaxy S26 Ultra from R30,999<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a></li>
<li>Galaxy S26+ from R25,999<sup>5</sup></li>
<li>Galaxy S26 from R20,999<sup>5</sup></li>
</ul>
<p>Until 26 April, these venues will be a portal into the Galaxy AI-powered future. Miss it, and you’ll hear about it from someone who didn’t.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-25171" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/20260307_103319topaz_793827-1000x563.jpeg" alt="" width="1000" height="563" /></p>
<p>&nbsp;</p>
<table width="444">
<tbody>
<tr>
<td width="312"><strong>Location</strong></td>
<td width="132"><strong>Date</strong></td>
</tr>
<tr>
<td width="312">Galaxy KDay, Sandringham Farm, Stellenbosch</td>
<td width="132">28 Mar</td>
</tr>
<tr>
<td width="312">Canal Walk, Cape Town</td>
<td width="132">17 Apr – 26 Apr</td>
</tr>
<tr>
<td width="312">V&amp;A Silo District, Cape Town</td>
<td width="132">9 Mar – 12 Mar</td>
</tr>
<tr>
<td width="312">Tyger Valley Mall, Cape Town</td>
<td width="132">13 Mar – 14 Mar</td>
</tr>
<tr>
<td width="312">Lourensford</td>
<td width="132">15 Mar</td>
</tr>
<tr>
<td width="312">Stellenbosch University</td>
<td width="132">17 Mar</td>
</tr>
<tr>
<td width="312">Vodacom URC Rugby Game: Loftus &#8211; Bulls vs Cardiff</td>
<td width="132">21 Mar</td>
</tr>
<tr>
<td width="312">Prison Break Market, Johannesburg</td>
<td width="132">22 Mar</td>
</tr>
<tr>
<td width="312">Melrose Arch Piaza, Johannesburg</td>
<td width="132">27 Mar – 29 Mar</td>
</tr>
<tr>
<td width="312">TUKS University, Tshwane</td>
<td width="132">01 Apr &#8211; 02 Apr</td>
</tr>
<tr>
<td width="312">Menlyn Maine, Tshwane</td>
<td width="132">3 Apr – 5 Apr</td>
</tr>
<tr>
<td width="312">Sandton City, Johannesburg</td>
<td width="132">10 Apr &#8211; 11 Apr</td>
</tr>
<tr>
<td width="312">Gateway Mall (Outdoor Court McDonalds), Umhlanga</td>
<td width="132">17 Apr &#8211;  19 Apr</td>
</tr>
<tr>
<td width="312">Oceans Mall, Umhlanga</td>
<td width="132">24 Apr &#8211; 26 Apr</td>
</tr>
</tbody>
</table>
<p><strong> </strong></p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Privacy Display feature controls the screen&#8217;s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> Recommended retail price only. Prices may vary per retailer.</p>
]]></content:encoded>
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				<title>Samsung EEIP Campaign Encouraging More Suitable, Black-Owned Service Centre SMMEs to Apply for Participation</title>
				<link>https://news.samsung.com/za/samsung-eeip-campaign-encouraging-more-suitable-black-owned-service-centre-smmes-to-apply-for-participation?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 02 Apr 2026 16:27:25 +0000</pubDate>
						<category><![CDATA[Corporate]]></category>
		<category><![CDATA[EEIP Programme]]></category>
		<category><![CDATA[Samsung Service Centres]]></category>
                <guid isPermaLink="false">https://bit.ly/4dlURPf</guid>
									<description><![CDATA[Samsung in collaboration with the Department of Trade, Industry and Competition (DTIC) is running an Equity Equivalent Investment Programme (EEIP) Service]]></description>
																<content:encoded><![CDATA[<p>Samsung in collaboration with the Department of Trade, Industry and Competition (DTIC) is running an Equity Equivalent Investment Programme (EEIP) Service Centre campaign &#8211; an extension of last year’s initiative and a call encouraging more suitable, black-owned Service Centre enterprises to apply for participation in the Enterprise Development (ED) programme.</p>
<p>&nbsp;</p>
<p>Last year’s campaign was a broad invitation to small and medium-sized (SME) enterprises operating within the Information and Communications Technology (ICT) and Service Centre space to apply for funding. While the ICT category received a sufficient number of applications – there is a need to focus exclusively on Service Centres and encourage more eligible SMEs in this category to participate in this year’s campaign.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-25147 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1994714088_781079.jpg" alt="" width="8256" height="5504" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1994714088_781079.jpg 8256w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1994714088_781079-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1994714088_781079-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1994714088_781079-1024x683.jpg 1024w" sizes="(max-width: 8256px) 100vw, 8256px" /></p>
<p>&nbsp;</p>
<p>The 2026 campaign is trying to increase the number of service centre participants in this ED programme and is now focusing on black-owned SMEs but targeting mainly underserved provinces. It is therefore looking for skilled service centre entrepreneurs with a minimum of three (3) years experience in mobile device and/or consumer electronic repairs. The main aim of this Samsung EEIP ED programme is to assist SMEs to operate suitably funded accredited service centres in an urban or peri-urban area with sufficient retail footprint.</p>
<p>&nbsp;</p>
<p>Samsung is well aware of the government’s NDP Vision 2030 (National Development Plan) targets and the critical role that the SME sector can play in job creation in the country. In her keynote address at the JSE SME Rise Capital Matching Initiative conference, the Minister of Small Business Development highlighted that the NDP Vision 2030 has set a target of generating 11 million jobs by 2030, with small businesses projected to account for over 9 million of those employment opportunities.</p>
<p>&nbsp;</p>
<p>And, in order for government to achieve its ambitious employment goals – there is a need for such EEIP ED programmes aimed at ensuring sustainable growth of businesses in the SME space that will result in economic growth and lead to job creation.</p>
<p>&nbsp;</p>
<p><img class="size-full wp-image-25146" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1747654435_781075.jpg" alt="" width="6000" height="4000" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1747654435_781075.jpg 6000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1747654435_781075-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1747654435_781075-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/04/GettyImages1747654435_781075-1024x683.jpg 1024w" sizes="(max-width: 6000px) 100vw, 6000px" /></p>
<p>&nbsp;</p>
<p>Nicky Beukes, Samsung EEIP Project Manager said: “As Samsung, we understand the number of challenges that affect the growth of local SME Service Centres in the small to medium-term. This ED programme is there to ensure that we bring positive change to more eligible entrepreneurs with experience in the Service Centre market. As a company, we are committed to enhancing empowerment and ICT entrepreneurship development that will stimulate job creation. Ultimately, the aim of this year’s EEIP Service Centre campaign is to contribute to the growth of the participating service centres that will lead to job creation and economic growth.”</p>
<p>Some of the immediate challenges experienced by these service centre SMEs include competition resulting in reduced volumes as well as vertical integration of operations from big players. In addition, the improved quality of electronics in general &#8211; results in longer time-frames before any breakdown thereby reducing the need for repair services provided by service centres.</p>
<p>&nbsp;</p>
<p>And, in South Africa, it is a well-known fact that the service centre industry is extremely competitive and it can take a number of years before profitability is reached. The fact is that sustainable volumes are required to ensure future success of the service centres. The funding support from this ED programme can assist service centre entrepreneurs to overcome some of these challenges.</p>
<p>&nbsp;</p>
<p>Besides the funding element, successful participation in this year’s service centre campaign means that eligible SMEs can now have access to supply chain processes that can contribute to their repair volumes as well as specialised equipment and access to genuine parts. They also have an opportunity to receive full accreditation from an OEM and these benefits combined &#8211; can provide these small and medium enterprises with the ability to compete efficiently.</p>
<p>&nbsp;</p>
<p>Beukes emphasised: “By participating in this campaign, you could also be one of the selected entrepreneurs with grant-funding to support operations, receive specialist business development support and have access to Samsung’s service repair network.”</p>
<p>&nbsp;</p>
<h3><strong>How to Apply</strong></h3>
<p>If you are a talented service centre business with growth potential, the opportunity you have been waiting for has arrived. Samsung can help by empowering you to ignite and grow your service centre business. You could receive grant funding to capitalise the business and gain access to specialist business development support services. To learn more about the criteria for qualification as well as information on how to enter, please click on this link &#8211; <a href="https://www.samsung.com/za/local-programme/ed-programme/" target="_blank" rel="noopener">https://www.samsung.com/za/local-programme/ed-programme/</a></p>
]]></content:encoded>
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					<item>
				<title>Samsung Re-launches Gateway Mall Store with Integrated AI Solutions</title>
				<link>https://news.samsung.com/za/samsung-re-launches-gateway-mall-store-with-integrated-ai-solutions?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 04 Mar 2026 11:47:01 +0000</pubDate>
						<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Galaxy Ecosystem]]></category>
		<category><![CDATA[Galaxy S26]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Intergrated Solutions]]></category>
                <guid isPermaLink="false">https://bit.ly/4ucR2C0</guid>
									<description><![CDATA[    Samsung officially re-launched its newly revamped Gateway store on 26 February 2026. This playground for innovation has been reopened to showcase]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-25010 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-1.jpg" alt="" width="1280" height="853" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-1.jpg 1280w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-1-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-1-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-1-1024x682.jpg 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span>Samsung </span>officially re-launched its newly revamped Gateway store on 26 February 2026. This playground for innovation has been reopened to showcase a refreshed design as well as offer its loyal customers hands-on experience with the latest Galaxy devices, including the new Galaxy S26 series.</p>
<p>&nbsp;</p>
<p>The soon to be launched Galaxy series that will comprise the Galaxy S26 Base, Plus and Ultra models &#8211; signifies Samsung&#8217;s ambition for significant innovation and is expected to focus on advanced AI integration, enhanced performance and refined hardware targeted specifically for South Africa’s premium market.<span> </span>Following a comprehensive three-week long renovation period that forms part of a broader strategy to modernise Samsung’s retail presence in South Africa, the space has been thoughtfully curated to create a seamless journey where customers can explore connected technology across mobile, wearable, audio-visual and Bespoke AI home appliances.</p>
<p>&nbsp;</p>
<p>The store’s re-opening, as reported by a retail news platform<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a>, coincides with a wider aesthetic refurbishment of the Gateway Theatre of Shopping itself &#8211; aimed at modernising the mall and enhancing its appeal as a contemporary retail destination.<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a>KZN-based customers can look forward to a fresh and innovative glow-up in a store that will now provide an improved and immersive shopping experience.</p>
<p>&nbsp;</p>
<p>With a modern and engaging design, this Gateway store aims to provide you with an interactive and hands-on experience with Samsung’s advanced technology. <span>As a </span>loyal Samsung customer, you will also have an opportunity to access Samsung’s wide array of products, solutions, services as well as experience demonstrations on a variety of Samsung products, including tablets and watches, as well as home appliances.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-25009 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-6.jpg" alt="" width="1280" height="853" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-6.jpg 1280w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-6-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-6-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-6-1024x682.jpg 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /></p>
<p>&nbsp;</p>
<p>Samsung stores offer business owners tailored technology solutions for enterprises, including bulk purchasing of smartphones, tablets, wearables as well as business monitors. The newly revamped Gateway store provides an opportunity for customers to learn about Samsung’s latest technology, experience the Galaxy ecosystem, get in-store support on current devices and view Galaxy AI at work in live demonstrations. All of these offerings can now be enjoyed in the modern, cutting-edge and aesthetically designed store focused on offering better-quality and immersive customer experiences.</p>
<p>&nbsp;</p>
<p>Kgomotso Mannya, Chief Marketing Officer of Samsung Africa, said: “This newly refurbished Gateway store represents a new look and feel and reflects our commitment to creating a truly immersive retail experience that enhances our customer service. The modern and futurist design that aligns with the latest Global Samsung Store standards brings Samsung innovation to life, where customers can explore our latest technologies in an engaging way.”</p>
<p>&nbsp;</p>
<p>“In this refreshed store, our business customers will be offered <strong>integrated solutions that include </strong><span>support for smart office and vertical-specific solutions</span> as well as in-store pickup, quick and improved support*. Our enthusiastic Samsung team, whose primary goal is to exceed the expectations of our customers, is ready and eager to offer everyone who visits the Gateway store &#8211; personalised and expert assistance as well as valuable insights on the latest Samsung innovations and great deals,” added Mannya.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-25011 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-2.jpg" alt="" width="1280" height="853" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-2.jpg 1280w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-2-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-2-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/03/Gateway-Store-Opening-2-1024x682.jpg 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /></p>
<p>&nbsp;</p>
<p>This Gateway store has a certified Samsung Care team that is ready to tackle everything from cracked screens to battery replacements. The Samsung Care team provides fast, reliable service in-store, so you can get back to your routine without missing a beat.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span><sup style="font-size: small;">[1]</sup></span></a><span style="font-size: small;"> Source: Retail Brief Africa &#8211; <span><a href="https://www.retailbriefafrica.co.za/retail-management/gateways-evolution-continues-as-renovation-makes-progress/" target="_blank" rel="noopener">https://www.retailbriefafrica.co.za/retail-management/gateways-evolution-continues-as-renovation-makes-progress/</a></span></span></p>
<p>*Terms and Conditions apply.</p>
]]></content:encoded>
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				<title>Samsung Innovation Campus &#038; CUT Celebrate Graduation of 34 Students, Advancing Tech Skills &#038; Gender Equity</title>
				<link>https://news.samsung.com/za/samsung-innovation-campus-cut-celebrate-graduation-of-34-students-advancing-tech-skills-gender-equity?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 24 Feb 2026 16:58:19 +0000</pubDate>
						<category><![CDATA[Citizenship]]></category>
		<category><![CDATA[4IR]]></category>
		<category><![CDATA[Samsug Innovation Campus]]></category>
                <guid isPermaLink="false">https://bit.ly/3OpPwfp</guid>
									<description><![CDATA[In celebration of the three-year partnership and the achievements of 34 students from the Central University of Technology (CUT) – a graduation ceremony]]></description>
																<content:encoded><![CDATA[<p><span>In celebration of the three-year partnership and the achievements of 34 students from the Central University of Technology (CUT) &#8211; a graduation ceremony was held recently to showcase </span>the vital role played by the Samsung Innovation Campus (SIC) programme in fostering innovation and critical skills development in Free State’s youth and South Africa as a whole.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-24864 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207126.jpg" alt="" width="7008" height="4672" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207126.jpg 7008w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207126-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207126-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207126-1024x683.jpg 1024w" sizes="(max-width: 7008px) 100vw, 7008px" /></p>
<p>&nbsp;</p>
<p>In particular, this graduation was the perfect time to recognise the successful partnership between CUT and Samsung Electronics over the last three years. This event provided an opportunity to put the spotlight on how the SIC programme has empowered CUT students with cutting-edge Fourth Industrial Revolution (4IR) skills that are able to significantly boost employability in the country’s technology sector.</p>
<p>&nbsp;</p>
<p>The main focus of this SIC programme in collaboration with CUT has been improving employment opportunities – a much-needed approach in a province that is full of potential, but is placed among the most affected when it comes to unemployment numbers in the country. This three-year milestone began with a Memorandum of Agreement (MoA) signed in November 2022 &#8211; making CUT the second institution in South Africa to host the SIC programme.</p>
<p>&nbsp;</p>
<p>Over the last three years, this collaboration has focused on training CUT students in Artificial Intelligence (AI) and Coding &amp; programming (C&amp;P). Additionally, the curriculum focus of the SIC programme at CUT has combined both theoretical learning with practical applications and capstone projects to prepare students for real-world technology challenges.</p>
<p>&nbsp;</p>
<div id="attachment_24865" style="width: 4170px" class="wp-caption aligncenter"><img class="wp-image-24865 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/Prof-Mashele.jpg" alt="" width="4160" height="2773" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/Prof-Mashele.jpg 4160w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/Prof-Mashele-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/Prof-Mashele-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/Prof-Mashele-1024x683.jpg 1024w" sizes="(max-width: 4160px) 100vw, 4160px" /><p class="wp-caption-text">Prof. Mashele, Deputy Vice Chancellor for Research Innovation and Engagement at Central University of Technology.</p></div>
<p>&nbsp;</p>
<p>“On behalf of the Central University of Technology, I extend our sincere appreciation to Samsung for its steadfast commitment to youth empowerment and digital transformation. The Samsung Innovation Campus is more than a corporate initiative; it is an investment in human potential. Through this partnership, critical 4IR capabilities in coding, artificial intelligence and emerging technologies are no longer abstract concepts—they are lived competencies within our student community,” says Prof. Mashele, Deputy Vice Chancellor for Research Innovation and Engagement at Central University of Technology.</p>
<p>&nbsp;</p>
<p>“To the leadership of Samsung South Africa, thank you for walking this journey with us since the launch of the CUT Samsung Innovation Campus in 2022. Your confidence in this institution and in our students affirms that meaningful public–private collaboration can reshape the talent pipeline of our country. Let us remember that today is not an endpoint. It is a threshold. The certificates handed over are not conclusions—they are commissions. They commission you, our graduates, to lead in the digital economy, to create solutions for our communities, and to ensure that Africa does not merely consume technology but shapes it,” continues Prof. Mashele.</p>
<p>&nbsp;</p>
<p>The first cohort of this SIC programme was a group of 20 CUT students who graduated in August 2023 &#8211; having specialised in AI as well as C&amp;P in Python. It’s expanded success was evident again in September 2024 &#8211; where 46 students graduated across two cohorts: 20 in AI and 26 in Python programming. And then, in the middle of last year – the programme showcased its impact even further when it reached a total of 84 graduates.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-24866 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF206786.jpg" alt="Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in South Africa" width="4608" height="3072" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF206786.jpg 4608w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF206786-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF206786-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF206786-1024x683.jpg 1024w" sizes="(max-width: 4608px) 100vw, 4608px" /></p>
<p>&nbsp;</p>
<p>Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in South Africa said: “We are pleased to see another group of budding youngsters graduate from one of the country’s most impactful technology programmes. This SIC programme highlights the role that our company’s Corporate Social Responsibility (CSR) initiatives have played in the development of 4IR skills in the country’s youth, which in turn contributes to the advancement of local underprivileged communities.”</p>
<p>&nbsp;</p>
<p>Other remarkable milestones that this SIC programme in partnership with CUT has realised include how it has prioritised gender representation &#8211; achieving 52% female representation in recent graduating cohorts. For Samsung, this SIC programme is evidence of the company’s proven track record of supporting education-related initiatives that not only prioritise gender inclusivity, but boost employment opportunities and foster innovation through technology-focused initiatives such as these.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-24867 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207119.jpg" alt="" width="5175" height="3450" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207119.jpg 5175w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207119-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207119-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/ZF207119-1024x683.jpg 1024w" sizes="(max-width: 5175px) 100vw, 5175px" /></p>
<p>&nbsp;</p>
<p>“As Samsung, we are happy with the number of beneficiaries’ whose lives have been touched by this programme, coupled by the essential skills that these CUT students have now acquired over the last three years. This experience has not only prepared them for the demands of the modern tech industry; but have also turned them into a group of eligible young professionals. As a company, we are also more than thrilled to see how this strategic partnership has enabled a significant number of this province’s youth &#8211; that participated in the SIC programme &#8211; to secure permanent employment in the local market,” concluded Makgato.</p>
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				<title>Graduation Ceremony Applauds Accomplishments of 35 Students  5th Cohort of UWC Software Development Programme</title>
				<link>https://news.samsung.com/za/graduation-ceremony-applauds-accomplishments-of-35-students-5th-cohort-of-uwc-software-development-programme?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 23 Feb 2026 16:31:26 +0000</pubDate>
						<category><![CDATA[Citizenship]]></category>
		<category><![CDATA[EEIP Programme]]></category>
		<category><![CDATA[ICT Innovation Hub]]></category>
		<category><![CDATA[UWC]]></category>
                <guid isPermaLink="false">https://bit.ly/4cHrC8X</guid>
									<description><![CDATA[Recently, thirty-five (35) students from the 5th Cohort of the University of the Western Cape (UWC) Software Development (SWD) Programme sponsored by Samsung]]></description>
																<content:encoded><![CDATA[<p>Recently, thirty-five (35) students from the 5<sup>th</sup> Cohort of the University of the Western Cape (UWC) Software Development (SWD) Programme sponsored by Samsung &#8211; were recognised at a graduation ceremony held on 18 February 2026. The aim of Samsung’s SWD programme is to address youth unemployment and promote inclusivity for underserved communities in the technology sector.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-24847 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/IMG-20260219-WA00001-1771595704027.jpg" alt="" width="1895" height="1349" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/IMG-20260219-WA00001-1771595704027.jpg 1895w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/IMG-20260219-WA00001-1771595704027-791x563.jpg 791w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/IMG-20260219-WA00001-1771595704027-768x547.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/IMG-20260219-WA00001-1771595704027-1024x729.jpg 1024w" sizes="(max-width: 1895px) 100vw, 1895px" /></p>
<p>&nbsp;</p>
<p>According to the Western Cape Government: “Despite having the lowest unemployment rate in the country, the rate remains high (18.1% to 19.6% as of 2025/2026), indicating a need for even more job creation”.<strong><sup>**</sup></strong> This is one of the reasons why Samsung continues to be committed to investing in ICT education within the communities it serves; it’s the company’s way of trying to assist both the province and the country to overcome the youth unemployment challenge.</p>
<p>&nbsp;</p>
<p>The graduating students are part of the Future-Innovation Lab (FIL) at UWC &#8211; a driving force in South Africa’s digital transformation agenda. Established in 2019 through a multi-year partnership with Samsung, the FIL creates pathways for young people to thrive in the digital economy through advanced training, applied research and inclusive innovation.</p>
<p>&nbsp;</p>
<p>As the programme reaches the conclusion of its 2<sup>nd</sup> phase, its achievements are remarkable and deeply transformative. Over the past six years, the programme has empowered its beneficiaries with comprehensive training in cutting-edge software development technologies. Participants have gained proficiency in high-demand coding languages, software architecture, web and mobile app development, database management and more.</p>
<p>&nbsp;</p>
<p>The hands-on and project-based approach has ensured that graduates emerge not just with theoretical knowledge, but also with the practical skills demanded by the modern job market. Just over 90% of the programme’s 384 beneficiaries have already successfully been taken up in industry. Another core focus of the programme has been addressing the lack of female software developers in the industry. In this regard, 51% female representation has been achieved in the programme to date.</p>
<p>&nbsp;</p>
<div id="attachment_24848" style="width: 2410px" class="wp-caption aligncenter"><img class="size-full wp-image-24848" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0067.jpg" alt="" width="2400" height="3600" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0067.jpg 2400w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0067-375x563.jpg 375w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0067-768x1152.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0067-683x1024.jpg 683w" sizes="(max-width: 2400px) 100vw, 2400px" /><p class="wp-caption-text"><span>Leona Craffert, Director for Western Cape Colab and Institutional Planning</span>.</p></div>
<p>&nbsp;</p>
<p><span>Lois Dippenaar, Institutional Planner at UWC said: “This collaboration with Samsung demonstrates the real impact that industry-academic partnerships can have on social mobility and inclusive innovation. Our graduates leave this programme with practical experience, professional networks and a strong sense of purpose to shape South Africa’s digital future.”</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The FIL aims to provide an opportunity to deserving previously disadvantaged youth (18-35) and equips students not only with strong foundations in software development and digital social innovation, but also with the advanced skills needed for emerging careers in Artificial Intelligence (AI) and data-driven software development.</p>
<p>&nbsp;</p>
<p>Importantly, through its work-integrated learning streams and close collaboration with industry, the FIL highly contributes to graduates’ readiness for the rapidly evolving AI and technology landscape. In addition, the Western Cape CoLab &#8211; an applied research unit at UWC which manages the FIL &#8211; complements this skills pipeline with research, policy engagement and applied projects on digital inclusion and technology governance.</p>
<p>&nbsp;</p>
<div id="attachment_24849" style="width: 3610px" class="wp-caption alignnone"><img class="size-full wp-image-24849" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0142.jpg" alt="" width="3600" height="2400" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0142.jpg 3600w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0142-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0142-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0142-1024x683.jpg 1024w" sizes="(max-width: 3600px) 100vw, 3600px" /><p class="wp-caption-text"><span>Nicky Beukes, Samsung South Africa EEIP Project Manager</span>.</p></div>
<p>&nbsp;</p>
<p><span>Speaking at the event, Nicky Beukes, Samsung South Africa EEIP Project Manager added: “The Future-Innovation Lab reflects Samsung’s long-term commitment to developing digital skills and supporting youth employability in South Africa. Through this partnership with UWC, we are not only equipping young people with in-demand technical skills but also helping them build the professional confidence and workplace readiness required to succeed in the digital economy.”</span></p>
<p><span><br />
</span>Towards the end of the 10-month programme, students from this graduating cohort were able to present their projects, which showcased technology solutions addressing real-life problems or improving systems for greater efficiency. By designing apps and utilising the skills and knowledge gained throughout the programme, they demonstrated innovative approaches to solving challenges.</p>
<p>&nbsp;</p>
<p>All of this illustrates the lasting impact that this programme has had on these graduating students. Also, it means that by aligning student training with national priorities such as AI maturity, digital skills and innovation for inclusion &#8211; UWC in collaboration with Samsung have managed to position themselves at the forefront of Africa’s efforts to ensure that digital technologies drive sustainable and equitable growth.</p>
<p>&nbsp;</p>
<p><img class="size-full wp-image-24850" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0518.jpg" alt="" width="3600" height="2400" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0518.jpg 3600w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0518-845x563.jpg 845w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0518-768x512.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/02/NK0518-1024x683.jpg 1024w" sizes="(max-width: 3600px) 100vw, 3600px" /></p>
<p>&nbsp;</p>
<p><span>Beukes concluded: “As Samsung, we are very proud of these student’s achievements and the positive impact of our collaboration with UWC. </span>Together with our partners, our continued commitment to ICT Education and youth empowerment allow us the opportunity to strengthen our focus on uplifting local communities by providing access to ICT training and skills development programmes &#8211; ensuring that individuals from disadvantaged backgrounds can thrive in the technology sector.”</p>
<p>&nbsp;</p>
<p><em><sup>**</sup></em><strong><span> Source: Western Cape Government &#8211; </span></strong><span><a href="https://www.westerncape.gov.za/education/article/202526-education-budget-stepping-our-learners" target="_blank" rel="noopener"><strong><em>https://www.westerncape.gov.za/education/article/202526-education-budget-stepping-our-learners</em></strong></a></span></p>
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				<title>Galaxy KDay 2026 Line-up Expands: Lordkez, Templeboys &#038; DJ Kent Bring Fresh Energy to Sandringham Farm</title>
				<link>https://news.samsung.com/za/galaxy-kday-2026-line-up-expands-lordkez-templeboys-dj-kent-bring-fresh-energy-to-sandringham-farm?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 26 Jan 2026 14:28:34 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Samsung Galaxy KDAY]]></category>
                <guid isPermaLink="false">https://bit.ly/45vO6pn</guid>
									<description><![CDATA[Cape Town, 26 January 2026 – The excitement around Galaxy KDay 2026 keeps growing! We’re proud to announce three outstanding new additions to the line-up that]]></description>
																<content:encoded><![CDATA[<p>Cape Town, 26 January 2026 – The excitement around Galaxy KDay 2026 keeps growing! We’re proud to announce three outstanding new additions to the line-up that will bring vibrant new sounds to this year’s festival: the genre-blending talent Lordkez, the viral sensation Templeboys, and the much-loved returning DJ, DJ Kent.</p>
<p>&nbsp;</p>
<p>Save the date – Saturday, 28 March 2026 – and join us at the beautiful Sandringham Farm in Stellenbosch from 9am to 7pm for a day full of sunshine, family fun, and unforgettable music, brought to you by Samsung and Kfm 94.5.</p>
<p>&nbsp;</p>
<p>These latest artists add exciting textures to an already packed line-up, joining the likes of pop sensation Will Linley, soulful veterans Liquideep, commanding vocalist Ard Matthews (Just Jinjer), heartfelt Msaki, lyrical dynamo YoungstaCPT, and crowd favourite Booshle G. This carefully crafted bill promises a rich and diverse musical journey for everyone attending.</p>
<p>&nbsp;</p>
<p>Hennie Myburgh, Kfm 94.5 Station Manager, says: “Welcoming Lordkez, Templeboys and DJ Kent adds exciting new dimensions to Galaxy KDay 2026. Sandringham Farm provides a stunning backdrop for these extraordinary artists to connect with our Western Cape audiences. Our mission remains to create unforgettable moments of music, joy and community – and this broadened line-up promises just that. The energy is palpable, and we can’t wait to share the day with everyone.”</p>
<p>&nbsp;</p>
<p>Rae Hargreaves, Head of Marketing MX, Samsung South Africa, adds: “Galaxy KDay keeps getting better, and the 2026 edition is getting even bigger. We’re excited to announce three more incredible artists to an already unmissable line-up. Templeboys are set to bring their infectious energy and feel-good rhythms, with DJ Kent adding his signature house sound that South Africans know and love, and Lordkez will deliver her fresh, soulful edge that speaks to music fans. These additional acts will bring even more depth and diversity to a festival that’s all about connection, shared moments, and unforgettable live experiences. And as Samsung, we’re proud to help create a platform which blends music, technology, and culture.”</p>
<p>&nbsp;</p>
<p>Event Details:<br />
Date: Saturday, 28 March 2026<br />
Venue: Sandringham Farm, Stellenbosch<br />
Gates Open: 9am<br />
Show Starts: 11am<br />
Show Ends: 7pm</p>
<p>&nbsp;</p>
<p>Tickets:<br />
General Access (GA): R400<br />
Kiddies (3-12 years GA): R180<br />
Family Pack: (2 GA + 2 Kiddies): R1,000<br />
Chill Zone (18+ only): R750<br />
Hospitality Area (18+ only): R1,500</p>
<p>&nbsp;</p>
<p>Tickets are selling fast, with over 50% of General Access already sold.</p>
<p>&nbsp;</p>
<p>Secure yours now at <a href="http://www.ticketmaster.co.za/">www.ticketmaster.co.za </a>before they’re gone.</p>
<p>&nbsp;</p>
<p>Don’t miss your chance to experience this ultimate family-friendly music celebration at one of the Western Cape’s most iconic venues. Whether chilling with family, enjoying the Chill Zone or indulging in the Hospitality Area, Galaxy KDay 2026 promises outstanding music, great food, and unforgettable vibes.</p>
<p>&nbsp;</p>
<p>Get ready – Galaxy KDay 2026 is shaping up to be a day to remember!</p>
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				<title>Samsung Certified 2026 Top Employer of the Year for 12 Years In Succession</title>
				<link>https://news.samsung.com/za/samsung-certified-2026-top-employer-of-the-year-for-12-years-in-succession?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 15 Jan 2026 08:52:03 +0000</pubDate>
						<category><![CDATA[People & Culture]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Top Employers Institute]]></category>
                <guid isPermaLink="false">https://bit.ly/49oxZw8</guid>
									<description><![CDATA[For 12 consecutive years, the Top Employers Institute has certified Samsung as the 2026 Top Employer of the Year. The global electronics giant has yet again]]></description>
																<content:encoded><![CDATA[<p><span>For 12 consecutive years, </span>the Top Employers Institute<span> has certified Samsung as the 2026 Top Employer of the Year. </span>The global electronics giant has yet again been applauded for its consistent and exceptional performance in employee relations, workplace culture and human resources practices.</p>
<p>&nbsp;</p>
<p>This Institute’s Certification Programme is a standout benchmark for HR excellence &#8211; recognising Samsung for its positive, inclusive and supportive environment that fosters teamwork, respect and a sense of belonging. Samsung’s certification was awarded after a rigorous, data-driven assessment of the organisation&#8217;s HR best practices across various domains, including people strategy, work environment, talent acquisition and employee well-being.</p>
<p>&nbsp;</p>
<p>Some of the common factors that contributed to the distinction in this prestigious award included employee satisfaction, a clear indication of high levels of overall morale within Samsung coupled with engagement and job satisfaction &#8211; often measured through independent, employee surveys. This certification also <span>provides organisations such as Samsung with insights to help them focus on any areas for improvement.</span><span> </span></p>
<p>&nbsp;</p>
<p>Loren Naicker, People Group Head at Samsung South Africa said: “For us at Samsung, this recognition is quite significant &#8211; a testament of our continued dedication to our employees’ wellbeing, innovative work culture and strong career development opportunities. As a company, we would like to express our genuine gratitude to our people because this award is a direct result of their hard work and dedication.”</p>
<p>&nbsp;</p>
<p>Samsung views its people as its greatest asset and strength. For this reason, the company supports its employees through its continued commitment to providing opportunities, fostering an inclusive culture and developing their full potential through various programmes. These professional development initiatives include some of Samsung’s most robust training programmes, clear paths for career advancement and ongoing investment in employees&#8217; long-term growth and skills development.</p>
<p>&nbsp;</p>
<p>Naicker adds: “This award is a strong external validation that our company is indeed a great place to work for. As Samsung, we pride ourselves on people-centric policies and initiatives that support a healthy equilibrium between professional and personal life. Importantly, this recognition continues to help in boosting our employees’ morale and enables us to attract the best talent that this country has to offer.”</p>
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				<title>Samsung Explores How Trust, Security &#038; Privacy Shape the Future of AI at CES 2026</title>
				<link>https://news.samsung.com/za/samsung-explores-how-trust-security-privacy-shape-the-future-of-ai-at-ces-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 09 Jan 2026 10:22:30 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2026]]></category>
		<category><![CDATA[The First Look]]></category>
                <guid isPermaLink="false">https://bit.ly/456IDoK</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd. recently hosted a panel of global experts for “In Tech We Trust? Rethinking Security & Privacy in the AI Age” as part of its]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Co., Ltd. recently hosted a panel of global experts for “In Tech We Trust? Rethinking Security &amp; Privacy in the AI Age” as part of its Tech Forum series at CES 2026. Held at The Wynn in Las Vegas, the session convened global experts in technology, research and ethics to explore how trust has emerged as one of the most critical factors shaping how people adopt and engage with Artificial Intelligence (AI) as it becomes more seamlessly interwoven into daily life.</p>
<h3></h3>
<h3><strong>Making Invisible Intelligence Feel Trustworthy</strong></h3>
<p>As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panelists Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-To-Market at Open AI; and Shin Baik, AI Platform Centre (APC) Group Head at Samsung Electronics, emphasised that trust must be earned not through promises, but through consistent, understandable behaviour.</p>
<p>&nbsp;</p>
<p>At the session, Samsung shared its approach to trust-by-design, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. “When it comes to AI, users are looking for transparency and control,” Allie Miller said. “They want to be drivers of their own personalised experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not. That level of visibility builds confidence. On the provider side, there is a responsibility to show up for users by designing personalised experiences around the core components of trust — clarity, security and accountability.”</p>
<p>&nbsp;</p>
<p>Samsung also underscored how on-device AI allows personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required &#8211; giving users flexibility without compromising privacy.</p>
<h3></h3>
<h3><strong>Security Built for an AI-Driven World</strong></h3>
<p>The panel also explored how, as intelligences becomes distributed across phones, TVs and home appliances, security must evolve. In the session, Samsung highlighted its Knox security platform — which now protects billions of devices from the chipset up — as well as Knox Matrix, a cross-device security framework that enables products to authenticate and protect one another.</p>
<p>&nbsp;</p>
<p>“Trust in AI starts with security that’s proven, not promised,” Shin Baik said. “For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer. But trust goes beyond a single device — it requires an ecosystem that protects itself. With Knox, devices continuously authenticate and monitor one another, so each device acts as a shield for the rest, creating a resilient, secure environment that users can rely on.”</p>
<p>&nbsp;</p>
<h3><strong>A Cross-Industry Conversation on the Future of Trust</strong></h3>
<p>Shin Baik emphasised how trust grows when AI behaves predictably and securely across devices, arguing that users need visible signals of control rather than “black box” systems.</p>
<p>&nbsp;</p>
<p>Samsung pointed to its partnerships with industry players such as Google and Microsoft as a way to strengthen shared security research, interoperability and ecosystem-wide protection, while Allie Miller highlighted the importance of transparency for users including clear visibility into where AI models run, how data is used and explicit labels that show what is powered by AI and what is not. Meanwhile, Zack Kass added that while misinformation and misuse present real challenges, “For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI’s downsides.”</p>
<p>&nbsp;</p>
<p>Amy Webb evaluated the relationship between trust and the purchasing habits of consumers. &#8220;I don&#8217;t think they&#8217;re making decisions based on trust alone,&#8221; she said. &#8220;People aren&#8217;t paying for trust. They don&#8217;t buy things because of trust. They buy things because of convenience. So if the AI piece of this hooks people in it makes their lives easier and more convenient.&#8221;</p>
<p>&nbsp;</p>
<p>As AI becomes increasingly invisible, the panel concluded that the technologies that earn long-term trust will be those that prioritise security, transparency and meaningful user choice from the start.</p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-24507 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main1.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main1.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main1-844x563.jpg 844w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main1-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-24508 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main2.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main2.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main2-844x563.jpg 844w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main2-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-24509 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main3.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main3.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main3-844x563.jpg 844w, https://img.global.news.samsung.com/za/wp-content/uploads/2026/01/Samsung-Corporate-CES-2026-Future-of-AI-Panel_Main3-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.</p>
<p>*Availability may vary per region, country or carrier.</p>
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