We capture countless moments every day with our smartphone cameras – taking photos of ourselves, saving memories of delicious food and breath-taking scenery while traveling, filming our favourite artists at concerts and recording documents and information we need for work.

But sometimes, the scene we see with our own eyes does not translate exactly into a photo. Indoors, mixed lighting can make skin tones appear different from real life, while the colours of a clear sky may not come through as expected. In low-light conditions, capturing the desired scene can also prove challenging. In dark concert venues or when shooting at night,

camera shake and noise can be a concern, while filming on the move during a trip requires users to continuously pay attention to the horizon and composition.

Galaxy Z Fold8 Ultra is Designed to Reduce these Everyday Shooting Challenges

Powered by lens and image sensors, a high-performance AP and artificial intelligence (AI) based ProVisual Engine, Galaxy Z Fold8 Ultra analyses light, distance, movement and subjects within a scene. Combined with the foldable form factor, these technologies provide greater flexibility in how users capture and review their shots.

What matters is not memorising every camera feature but knowing how to use the right feature for each situation. Whether capturing themselves, photographing scenery while traveling or recording action-filled moments such as concerts and vlogs, users can choose the features that best fit the moment.

Capture Yourself More Naturally and Clearly

From profile photos to selfies for social media, one of the most common subjects people capture with their cameras is themselves

• More Natural Indoor Selfies with AI ISP – Powered by AI ISP¹ (Image Signal Processing), Galaxy takes the face, surrounding scene and lighting conditions into account to help produce clearer, more natural-looking skin tones, even in complex lighting environments.¹ AI-powered image processing improves perceived resolution. This helps users capture natural-looking selfies in a variety of environments, including indoor lighting without the need for complicated settings.

• Create a More Natural Sense of Depth in Portraits – In portrait photography, AI does more than simply separate a person from the background. Galaxy considers the distance between the subject and background, their positions within the scene and even how light spreads based on the focal plane to create a natural background blur effect similar to one captured with a large-aperture lens.

By expanding the Virtual Aperture engine, previously available in Expert RAW, to Portrait mode; Galaxy can render bokeh² and points of light more precisely according to distance. This helps keep the subject clear while rendering the background naturally in selfies and portraits – allowing users to focus on their intended shot.

From Delicious Food to Travel Scenery, Capture What You See in Vivid Detail

From expansive landscapes to food, flowers and small souvenirs, a day of travel can involve photographing many different subjects in a short amount of time. Galaxy Z Fold8 Ultra features a 200MP Wide Camera and a newly added 50MP Ultra-Wide Camera, enabling users to capture everything from sweeping scenery to the fine textures of nearby subjects.

• Go Wider and Get Closer with the 50MP Ultra-Wide Camera – The 50MP Ultra-Wide Camera can capture expansive landscapes, interiors and group photos as well as close-up shots that bring out the textures of food, flowers and small objects. Even when users move closer to a subject, the camera can capture fine textures with high-precision macro photography. This allows users to move from capturing expansive scenery at a distance to getting close to a subject and preserving its fine details.³

• Create Detailed 24MP Images with AI ISP – For users who want to zoom in on travel photos or preserve richer details in scenery, 24MP shooting provides another option. Galaxy combines 12MP and 50MP images to generate a 24MP image that balances brightness and clarity while retaining detail. Users can add the 24MP shooting option to Photo mode through the high-resolution settings in Camera Assistant, making it easy to use in everyday shooting without entering a separate professional shooting mode.³

• Capture High-Contrast Scenery With 200MP HDR – For scenes with significant differences in brightness, such as a bright sky and dark buildings or a bright view outside a window and a darker indoor scene, users can take advantage of 200MP HDR photography. The 200MP Wide Camera on Galaxy Z Fold8 Ultra supports HDR capture in 200MP mode, helping preserve a wider range of detail and colour information in scenes that contain both bright and dark areas.³

• Capture the Night with Nightography – When traveling after sunset or attending a concert in a dark venue, users can turn to Nightography. The high-performance AP analyses and optimises light, movement and noise in low-light environments – helping users capture subjects and the atmosphere of the moment more brightly and clearly even in the dark.³

From Concerts to Travel Vlogs, Capture Moving Moments with Greater Ease

When a photo is not enough to capture the full moment, users naturally turn to video. At a concert, however, keeping a specific person centred in the frame can be difficult.

Likewise, maintaining a level horizon and reducing shake while walking and filming during a trip can require significant effort. The Galaxy Z series uses AI and its foldable form factor to assist with tasks that would otherwise require manual input from the person behind the camera.

• Keep the Focus on Your Favourite Person with My FanCam – My FanCam⁴ uses AI in the Video Editor to automatically track a person selected by the user and edit the video around that subject. Users can also choose their preferred video aspect ratio, making it easier to create content centred on the subject they want to capture, even in dynamic environments such as concerts and sporting events.

• Stay Level While Moving with Super Steady⁵ Horizontal Lock – Super Steady Horizontal Lock helps maintain a level frame even when the smartphone moves or rotates during recording. The feature continuously maintains the stable horizon even through 360-degree rotation, helping users create more stable footage when walking through a travel destination or recording scenes with significant movement.

• Capture Both the Subject & Yourself with Dual Recording – Dual Recording uses the front and rear cameras simultaneously to capture both the subject and the person behind the camera. On Galaxy Z Fold8 Ultra, users can view both camera feeds in real time across the Cover and Main Displays; enabling the person filming and the subject to create the scene together when traveling or recording a vlog. By capturing both the person filming and the atmosphere of the scene in the same frame, Dual Recording can also help create more dynamic content for sharing on social media.

Go Beyond the Shot and Make Photos and Videos Your Own

A great photo or video does not end when the shutter button is pressed. Users may want to remove an unwanted object that appeared in a travel photo, adjust the composition or add colours to a video that better reflect how the moment felt. Galaxy connects these post-capture processes into the broader camera experience.

• Make Photos Your Own with Photo Assist⁶ – Powered by generative AI, Photo Assist helps users edit captured photos according to their creative intent.
• Erase removes unwanted objects from a photo for a cleaner composition.
• Move repositions selected objects or adjusts the tilt of an image to recompose the shot.
• Create uses text to edit an image in the desired way.
• Style applies a new visual style to an entire photo or people’s faces.

Even when the original shot is not perfect, users can remove unnecessary elements, rework the composition or introduce new forms of expression to turn a captured moment into content that feels uniquely their own.

• Give Every day Videos a Cinematic Look with Samsung Log and Cine LUTs – For users who want greater control over the colour and mood of their videos, Samsung Log offers more creative flexibility. Log recording captures a wider range of detail and colour information in darker areas, expanding the expressive range of the footage. After shooting, users can apply Cine LUTs (Cinematic Look-Up Tables) to restore footage to a desired colour profile/continue editing it.

Alongside a standard colour option, Galaxy provides four Cine LUTs – Blockbuster, Teen Drama, Romance and Thriller; allowing users to give the same footage a different look and mood depending on the genre they want to evoke. The APV (Advanced Professional Video) codec preserves a broad range of detail in high-resolution video, supporting more precise editing after recording.

Capture Everyday Life With Galaxy AI Camera

Users do not need to know every camera feature to take a great photo. The goal of the Galaxy AI Camera is to help users capture themselves naturally indoors, preserve both expansive scenery and small details while traveling, record action-filled moments such as concerts and vlogs more steadily; and turn their shots into content that feels uniquely their own through post-capture editing. During this photo outing, users can experience first-hand how these features make a difference throughout the actual shooting process.

1. Camera Feature results may vary depending on light condition/shooting conditions including multiple subjects, being out of focus/moving subjects. ︎
2. Bokeh refers to the optical effect in which out-of-focus areas appear softly blurred or points of light are rendered as rounded highlights. ︎
3. Camera Feature results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects ︎
4. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
5. Super Steady results may vary depending on editing method and/or shooting conditions ︎
6. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎

JOHANNESBURG, South Africa – 20 October 2026 – No matter who you are or what you do, we all have one constant companion we rely on every single day: our heart. Unseen but always at work, it beats around 100,000 times a day, keeping pace with us through every moment. Yet for something so essential to our lives, taking care of our hearts is often overlooked until it’s too late.

Heart disease is the number one cause of death worldwide,¹ which is why the World Health Organisation (WHO) and the World Heart Federation decided to recognise and commemorate Sept. 29 as World Heart Day. It is a reminder that the choices we make today can make a meaningful difference tomorrow.

These choices don’t have to be big. From choosing when to go to bed to making time for even just 30 minutes of exercise, the small choices we make every day add up to a healthier lifestyle. The good news is that Samsung Galaxy Watch can help you make proactive prevention part of daily life. By monitoring your sleep, activity level, stress and blood pressure, Galaxy Watch helps you to better understand what’s happening in your body and what steps to take to ensure your heart is doing its job well.

Understanding Your Body at a Glance: Heart Health Score

The American Heart Association recommends looking at Life’s Essential 8² as key measures for improving and maintaining cardiovascular health: diet, exercise, sleep, weight, blood pressure, blood sugar, cholesterol and smoking cessation. But knowing what matters raises an important question: how do these factors change the choices we make every day?

Samsung Health’s Heart Health Score³ is designed to help you in this journey. It tracks and analyses complex health indicators such as sleep duration, daily activity level, body composition⁴ and vascular load,⁵ converting them into a single, simple score that anyone can intuitively understand and follow.

Think about what happens if you miss your daily exercise for a few days: your Galaxy Watch recognises when your moderate-to-high intensity activity level has decreased, reflects this change in a lower Heart Health Score and makes a recommendation to go for a run. With convenient insights right from your wrist, Galaxy Watch delivers personalised insights that make it easier to recognise changes, understand your habits and take the next step toward healthier ones.

Advanced Sensor Technology: From Measurement to Meaning

Samsung Galaxy Watches are equipped with an advanced BioActive Sensor which integrates three precision sensors in one: an optical heart rate sensor (PPG), an electrocardiogram sensor (ECG)⁷ and a bioelectrical impedance analysis sensor (BIA). 

With calibration just once every four weeks using a home blood pressure monitor, you can easily check your blood pressure⁸ from your wrist anytime, anywhere. When you place your finger on the watch’s side electrode for just 30 seconds, the watch measures an electrocardiogram to detect signs of abnormal heartbeats like atrial fibrillation or ectopic beats.

The Irregular Heart Rhythm Notification (IHRN)⁹ feature, which detects abnormal heart signals – monitors the user’s heart rhythm throughout the day and provides a proactive notification if abnormal signs are repeated. Even small reminders like this have the power to save lives. In several countries, these notifications¹⁰ have led to early detection of risks such as atherosclerosis or myocardial infarction.

Around-the-Clock Care: How Galaxy Watch Proactively Monitors Your Health Even During Sleep

Your heart is a constant you can count on and it works whether you’re awake or asleep. When you wear your Galaxy Watch to sleep, it analyses five major vital signs: heart rate during sleep, heart rate variability,¹² respiratory rate, skin temperature and blood oxygen saturation. These signals are compared against your personal baseline.

When you wake up, your Galaxy Watch will send a notification if it detects meaningful deviations from your baseline. By highlighting meaningful changes early, it gives you an opportunity to rest, recover or seek medical guidance before small issues become larger concerns¹³.

Heart to Heart: Connected Care that Adds Peace of Mind

Looking after your own heart is only one side of the story. From parents to partners, siblings to grandparents or even friends, the burden of caring for the hearts of those around you weighs heavily. Samsung Health’s Health Data Sharing¹⁴ function lightens the load by sharing agreed-upon data items (number of steps, blood pressure, heart rate, medication adherence to name but a few) with loved ones in real time. You can check if your parents who live far away have completed their daily walk or taken their prescribed medication on time, just as if you were right there with them.

World Heart Day coincides with the seasonal transition from winter to the summer season. As the temperature gap between day and night widens, blood vessels constrict – sharply increasing the risk of cardiovascular disease. The key to preventing heart disease lies not in reactive treatment, but in proactive habits of paying close attention to the subtle signals your body sends every day. Start managing your heart health with Galaxy Watch, a reliable health partner that stays with you around the clock.

1. Source: World Health Organisation (WHO), “Cardiovascular diseases (CVDs)” Fact Sheet (July 31, 2025), “The top 10 causes of death” (Aug. 7, 2024). ︎
2. Source: American Heart Association (AHA), “Life’s Essential 8” (2022). ︎
3. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including while awake and asleep). Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
4. Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
5. Vascular Load feature measures the degree of stress placed on the cardiovascular system during sleep and displays the trend of change compared to a baseline value. It continuously analyses changes during sleep to provide a comprehensive score. ︎
6. Disclaimer for the caption: Image simulated for illustrative purposes. Actual UX/UI may be different. ︎
7. Electrocardiogram (ECG) feature records and analyses subtle electrical signals of the heart when the user places a finger on Galaxy Watch’s top button for about 30 seconds, detecting atrial fibrillation (irregular and rapid quivering) and ectopic beats (premature irregular beats). ︎
8. Blood Pressure feature measures systolic and diastolic blood pressure by analysing pulse waveforms with Galaxy Watch’s optical (PPG) sensor. An initial measurement using a separate cuff-type blood pressure monitor is required, and recalibration is needed every 4 weeks (28 days). ︎
9. Irregular Heart Rhythm Notification (IHRN) feature detects irregular patterns that may indicate atrial fibrillation through pulse monitoring and provides an early alert. ︎
10. Disclaimer for the caption: Image simulated for illustrative purposes. Actual UX/UI may be different. ︎
11. Heart Rate Variability (HRV) feature analyses minute-to-minute variations in the intervals between heartbeats to show autonomic nervous system balance. It is automatically recorded during sleep and resting states. ︎
12. Heart Health Score and Vitals features are supported on the Samsung Health app (version 7.0 or higher). ︎
13. Requires a compatible Samsung Galaxy phone, Samsung Health app v7.0 and Samsung account. Requires initial setup wearing watch for 24 hours (including while awake and asleep). Heart Health Score software functions are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease. ︎
14. Health Data Sharing feature requires user consent, and users can independently choose which health data to share (including steps, workouts, sleep, weight, body composition, food intake, heart rate, stress, blood pressure, blood glucose, medication and vital signs). ︎
15. Disclaimer for the caption: Image simulated for illustrative purposes. Actual UX/UI may be different. ︎

Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with One UI 9, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.

Here’s a closer look at what Warranty and care, available with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 offers.

Check Warranty Status Across Galaxy Devices

Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.

Available in Settings, Warranty and care displays information² about the device in use at the top of the screen — including remaining warranty period and eligibility for Samsung Care+ enrollment.³ Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.

For added protection beyond the standard warranty, users can easily explore and enroll in a Samsung Care+ plan that matches their needs.

Resolve Device Issues With Diagnostics and Bixby

When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in Diagnostics feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request⁴.

Users can also access Bixby⁵ from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.

Protect Device Value for the Long Term

By bringing warranty information, diagnostics, support and repair services together, Warranty and care gives Galaxy users a simpler way to manage their devices for greater peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.

For peace of mind today and lasting value tomorrow, Galaxy devices are supported by professional care at nearby Samsung-authorised service centres, both at home and abroad.

Enjoy more peace of mind and cover your device for accidental damage for 36 months with Samsung Care+⁶ at these discounted rates. These offers are available until 30 September 2026⁷.

1. Available features in Warranty and care menu may differ by country/region. ︎
2. Warranty information is available only for devices registered to a Samsung account. ︎
3. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the local customer services centre at your destination country/region in advance for Samsung Care+ availability. ︎
4. Use of Diagnostics and Bixby does not guarantee results. Results may differ per user. If unresolved, kindly contact Customer Service for further support. ︎
5. Ask Bixby features and supported content may vary by country or language. ︎
6. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/za/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services centre in advance for Samsung Care+ availability. ︎
7. Terms and Conditions apply. ︎

For its latest digital cover, Glamour South Africa [AJP/OCE1] teamed up with TV presenter and content creator Chanley Wong, placing Samsung’s flagship Galaxy Z Fold8 Ultra firmly behind the lens.

For years, Samsung Galaxy technology has consistently been one of the leaders in high-fashion editorial imagery, repeatedly proving that mobile devices can meet the stringent demands of top-tier publication covers. From pioneering mobile-shot covers to cinematic short films, Samsung continues to set its benchmark for what is possible when world-class camera innovation meets creative ambition, solidifying its place as a powerhouse in mobile-driven editorial storytelling.

This latest shoot marked the first professional cover assignment for the Galaxy Z Fold8 Ultra, a unique opportunity to put the device through its paces in an environment where image fidelity, skin tone accuracy, dynamic range and detail are uncompromising essentials.

Ordinarily, professional fashion shoots require an extensive production rig: heavy camera bodies, multiple lenses, external monitors, and tethering cables. The Galaxy Z Fold8 Ultra streamlines that entire workflow into a single, hand-held powerhouse. Equipped with an advanced 200MP Wide camera, a 50MP Ultra-Wide lens, and a 10MP Telephoto camera with 3x optical zoom (plus 2x optical-quality zoom), the device gave the photographer total flexibility to switch perspectives instantly. Powered by Samsung’s ProVisual Engine, the system intelligently optimizes detail, lighting and natural skin tones in real time.

Beyond raw camera specs, the Galaxy Z Fold8 Ultra’s foldable form factor completely transforms the on-set rhythm. Traditional DSLR setups force photographers to review shots on a tiny display or tether to an external monitor. Opening the Z Fold8 Ultra unfolds an expansive 8-inch main display¹, giving the creative team an immediate, large-format canvas to inspect composition, focus and detail right on set. Capture and high-definition review merge seamlessly into one device.

This milestone is part of a deliberate, multi-year legacy of Samsung pushing boundaries in South African media. In 2021 GQ South Africa made media history by using the Galaxy S21 Ultra to shoot its May/June dual covers, fashion spreads and behind-the-scenes content. The next year in 2022 would see GQ return to Galaxy with the S22 Ultra challenging an outdoor cover shoot, while Glamour South Africa utilised the same device for its flagship Disruptors issue. For the first artificial intelligence (AI) mobile device in the world in 2024, Samsung expanded into mobile filmmaking with Ekhaya, an acclaimed South African short film shot entirely on the Galaxy S24 Ultra.

The Glamour digital cover starring Chanley Wong represents the next evolution of this story. It reaffirms that professional creativity no longer requires bulky legacy equipment, just vision, talent, and standard-setting technology.

“Partnering with Samsung on this digital cover allowed us to rethink what’s possible in fashion journalism,” says Thobeka Phanyeko Features Editor at Glamour South Africa. “The clarity, colour accuracy and speed of the Galaxy Z Fold8 Ultra, combined with the ability to review high-res images on its massive folded screen, made the shoot seamless. It truly delivered a cover worthy of our highest editorial standards.”

For Chanley Wong, the result is a striking visual spotlight. For Glamour, it represents modern editorial storytelling at its finest. And for Samsung, it is another bold demonstration of how Samsung Galaxy continues to lead, innovate and own the future of mobile photography.

1. Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners. ︎

That is why Samsung Galaxy is stepping forward as the Title Sponsor of the 2026 Content Creator Awards, taking place at Galleria Sandton on 17 October 2026. With this move, Samsung Galaxy is celebrating the creators who are shaping conversations, building communities, turning everyday moments into stories and, increasingly, turning content creation into a business.

While supporting all 20 award categories, Samsung Galaxy is directly involved in two awards: the Samsung Galaxy Creator of the Year Award and the #CapturedWithGalaxy Award, celebrating both the people driving South Africa’s creator economy and the extraordinary visual storytelling made possible through Galaxy technology.

“Creators today are so much more than people who make content. They are storytellers, entrepreneurs, trendsetters and cultural commentators, and they are constantly finding new ways to turn an idea into something that resonates with an audience,” says Rae Hargreaves, Head of Marketing: Mobile eXperience at Samsung South Africa. “Our partnership with the Content Creator Awards is about celebrating that creativity while demonstrating how Galaxy technology can help creators bring their ideas to life.”

When the trend hits, Galaxy is ready

For today’s creators, content opportunities are everywhere. A varsity student can turn an ordinary day into a relatable “day in the life”. A kasi entrepreneur can document the hustle behind their business. A fashion creator can turn an outfit into an OOTD, while a savvy shopper can build an entire series around finding the best dupe. The challenge is making the content happen quickly, naturally and creatively.

As the ultimate content creator companion, the latest Galaxy foldables (Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8) are designed around this reality, bringing features that can help creators move from idea to camera-ready content without making the creative process feel like work.

And of course, that creative process is supported by AI. Galaxy’s on-device AI editing tools can help creators refine content without needing to leave their phone or rely on a collection of third-party apps. Audio Eraser removes unwanted background sounds from videos, making dialogue and key moments easier to hear, while Object Eraser removes distracting elements from images so creators can get the frame they want. Together with other intelligent editing capabilities, these tools give creators more control over the final result, whether they are polishing a quick social post, cleaning up a product shot, or turning an everyday moment into content worth sharing.

Consider some of the content trends currently dominating feeds:

  Spend the day with me: let your life be the content – “Spend the day with me” and “a day in the life” content thrives on authenticity. From getting ready in the morning to lectures, meetings, errands, meals and late-night wind-downs, creators are turning ordinary routines into compelling stories.

With Galaxy AI, creators can spend less time wrestling with the technical side of content and more time focusing on the story they want to tell. AI-powered creative tools can help streamline the editing process, making it easier to refine content when the clock is ticking and the trend is still hot. And because inspiration doesn’t wait for the perfect studio setup, Galaxy’s intuitive camera experience lets creators capture moments as they happen.

   Cooking content: because chopping and filming should not be a two-person job

Cooking videos are all about showing the process, from the first ingredient to the final plate. But trying to hold a phone while chopping onions is a recipe for disaster.

Enter Hands-Free Capture.

With a Galaxy foldable, creators can position their device at the right angle and record while keeping both hands available to cook, stir and demonstrate. The result is a more natural cooking video that captures the creator actually doing what they came to do.

The phone becomes less of a camera being operated and more of a creative companion simply keeping up.

   Skincare, perfumes and GRWMs (get ready with me): get closer to the detail

Beauty content demands detail. Whether it is demonstrating a skincare routine, revealing a new fragrance or filming a GRWM, creators need a camera setup that lets them stay in the moment while keeping their audience close to the action.

FlexCam¹ on Galaxy Z Flip8 allows creators to position the phone hands-free, making it particularly useful for content where both hands are needed. Fold the device into position, place it on a surface and start creating.

For skincare creators, that means being able to wash, apply, demonstrate and talk to camera without constantly reaching for a phone. For GRWM creators, it creates the freedom to move naturally through the routine while the camera keeps rolling.

   Influencer events: because FOMO is content

From launches and fashion events to concerts and creator gatherings, event content is all about capturing the atmosphere before the moment disappears.

This is where Nightography¹ and Zoom can help creators bring their followers closer to the action, whether they are documenting the energy of an evening event, capturing details from across a venue or creating vlog-style content on the move.

With the right Galaxy camera capabilities in hand, creators can focus on experiencing the event while still collecting the footage that turns “I was there” into “you had to be there.”

From creator to trendsetter

The creator economy is no longer simply about chasing views. It is about building an audience, developing a recognisable point of view and turning creativity into opportunity.

Samsung Galaxy’s partnership with the Content Creator Awards celebrates that evolution. The awards recognise creators across 20 categories, while Samsung’s involvement shines a spotlight on the technology that sits behind so much of what we see today.

The Samsung Galaxy Creator of the Year Award is the pinnacle of the ceremony, recognising the creator who has delivered an outstanding year of content and demonstrated creativity, consistency and cultural impact across South Africa. The winner will be determined through a combination of public SMS and online voting and deliberation by an industry judging panel.

The winner will receive R20,000 in cash, a trophy and a Samsung Galaxy Z Fold8 valued at R40,999.

Meanwhile, the #CapturedWithGalaxy Award opens the door to creators across every niche, celebrating extraordinary content captured on any Samsung Galaxy device. Entrants can submit their work publicly on social media using #CapturedWithGalaxy, tagging @SamsungMobileSA and @ContentCreatorAwardsSA. Entries will then go through panel shortlisting and public voting.

The winner will take home an official Content Creator Award Trophy and a Samsung Galaxy Z Fold8 valued at R40,999.

With the 2026 Content Creator Awards approaching, Samsung Galaxy is inviting South Africa’s creators to keep filming, experimenting, editing, posting and, most importantly, creating. Because the next trend could come from you, with Galaxy as your sidekick.

1. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎

On selected Samsung washing machines, Auto Dispense¹ automatically releases the precise amount of OMO detergent required for each load, helping eliminate the trial and error of measuring detergent by hand. Instead of guessing whether a load needs more or less, the appliance helps deliver the right dose for the wash.

The intelligent experience goes further with AI Wash², which detects the weight and soil level of laundry to optimise the amount of detergent, water and wash settings required. This means a lightly soiled load does not need to be treated the same way as a heavily soiled one, helping households avoid using more resources than necessary.

Samsung Washing Machine also has EcoBubble³ technology also helps deliver powerful cleaning performance at lower temperatures by mixing detergent with air and water to create bubbles that penetrate fabrics quickly. This can help reduce the energy required for washing, while still delivering the cleaning performance consumers expect.

Together, the technologies help address some of the most common laundry frustrations. That stubborn detergent residue left on dark clothing. The extra wash cycle after clothes were not cleaned properly the first time. The favourite shirt or pair of jeans that seems to wear out sooner than expected after repeated washing. And the monthly household expenses that continue to rise, one unnecessary wash or overdosed detergent load at a time.

By combining Samsung’s smart appliances with OMO’s advanced cleaning formulas, the partnership is designed to make laundry more precise, efficient and convenient. The result is a smarter approach to washing that can help reduce detergent waste, optimise water and energy use and support better fabric care.

Samsung and OMO remind us that smarter living is often found in the everyday routines we take for granted. By replacing guesswork with smart technology, households can make every wash count.

1. Samsung Auto Dispense is set to dispense the recommended amount of detergent. Based on the continuous analysis of the amount of detergent used in the last 10 cycles. Actual results may vary depending on individual use. ︎
2. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
3. AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg. ︎

Samsung’s Bespoke AI WindFree¹ air conditioning range is helping redefine modern home comfort through intelligent AI-powered technology designed to learn routines, adapt automatically, and maintain consistent temperatures effortlessly across different living spaces.

Rather than relying on constant manual adjustments, Samsung Bespoke AI WindFree Air Conditioners creates personalised comfort experiences tailored to how people actually live. From busy family mornings and focused workdays to restful evenings and uninterrupted sleep, the system intelligently adapts to daily habits to ensure homes remain comfortable throughout the day.

Powered by AI Auto Cooling² and AI Energy Mode³, Bespoke AI WindFree learns preferred temperature settings over time and automatically adjusts performance based on usage patterns and household conditions. This means users can wake up to a cool and comfortable room in the morning, return home after work to balanced indoor temperatures, or enjoy automatic adjustments between weekday routines and more relaxed weekends without constantly reaching for a remote.

The technology also delivers smart comfort across multiple spaces within the home. Whether it’s a shared living room where the whole family gathers, a child’s bedroom requiring steady overnight temperatures, or a home office during long working hours indoors, Samsung Air conditioners help maintain gentle, consistent airflow designed to keep everyone comfortable.

Beyond comfort, Samsung Air conditioners will help households manage energy usage more intelligently during this spring and upcoming summer. AI Energy Mode optimises performance according to real household needs, helping reduce energy consumption while still maintaining ideal comfort levels.

This includes lowering energy use in unused rooms, adjusting cooling performance throughout the day, and maintaining efficient overnight comfort without excessive power consumption.

As smart home technology continues transforming everyday living, Samsung represents a shift toward comfort solutions that are not only powerful and efficient, but also adaptive, personalised, and designed around real human routines.

1. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
2. To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
3. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎

Capturing the Magic with the Galaxy Z Fold8 Ultra

For the first time at the Luxurious Marble Circus, Samsung created a Galaxy Hangout Imaginarium— a content creation hub designed to flip and fold the imagination. The crowds at the Imaginarium and around the festival grounds were introduced to the charms of the Galaxy Z Fold8 Ultra as roaming promoters captured EVOPHORIA of the festival with the epic 200MP camera system.  

For some, it was the first time meeting the Galaxy Z Fold8, a smartphone that fluidly shapeshifts for digital explorers, seamlessly matching the ways one creates, watches and enjoys content. Creators leaned into the playful versatility of this passport-sized device, snapping high-quality 50MP main camera selfies that highlighted their experiences at the Hangout Imaginarium. It is the lightest Galaxy foldable phone yet¹.

Visitors could step into the wonder of the Galaxy Z Flip8 by playing with features like FlexMode to take high-quality main camera selfies that showed the fine details of their OOTDs (Outfits of The Day) and foodie experiences. Of course, FlexMode and folding phones are old tricks that other mobile phone makers have only recently caught up with. The Galaxy Z8 Series has next-level features like Super Steady with Horizontal Lock (first introduced in the Galaxy S26) or Dual Recording—where users could utilize both the front and rear cameras simultaneously with real-time split-screen previews on the expansive main display—that festivalgoer used to capture their unique POVs of the live performances and foodie delights.

As daylight gave way to the electric energy of the evening, the festival took on another personality. Fireworks lit up the sky, DJs took over the stage and performers moved through the crowds, creating fleeting moments that demanded to be captured. With Nightography, Super Steady with Horizontal Lock and My FanCam², Galaxy gave festival-goers tools designed to keep up with the action.

The Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 proved to be the ultimate companions for the modern concertgoer, showcasing how mobile technology has evolved to intuitively serve and elevate live entertainment experiences. From zooming into the performers with the 50MP cameras, to auto-framing dynamic wide-angle shots of the festival grounds to capturing split-second magical moments and then turning that into shareable content that expressed individuality. With these devices the vibrancy of the Luxurious Marble Circus was captured and shared in stunning detail, demonstrating that with Samsung Galaxy there are truly no bad seats.

 Pocket-Sized Galaxy Magic All Summer Long

The best part is that the magic doesn’t have to end when the festival gates close. Those who visited the Galaxy Hangout Imaginarium and took selfies stood a chance to walk away with mobile magic they could literally pocket by winning a Galaxy Z Fold8³. Whether you win or decide to purchase one of the Galaxy Z Fold8 Series phones, get ready to capture memories all summer long and enjoy the spirit of the Imaginarium for many summers to come.

1. Compared to previous Galaxy Z Fold models. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
3. Competitions Terms and Conditions apply ︎

Rather than relying on guesswork, Samsung’s Artificial Intelligence (AI)-powered washing machines work alongside OMO’s advanced cleaning formula to create an optimised wash from start to finish. The result is clean clothes in a single cycle, fewer repeat washes and more time for the moments that matter most.

At the heart of Samsung’s intelligent laundry experience is AI Wash¹, which continuously monitors each load and intelligently adjusts water levels, detergent usage and wash settings to suit the fabrics and level of soiling. Instead of manually selecting programmes or wondering whether enough detergent has been added, the machine makes those decisions automatically, helping achieve exceptional cleaning while using resources more efficiently.

Complementing this is Samsung’s Auto Dispense² technology, which automatically releases the correct amount of detergent and softener for every load. For busy households, this means one less decision to make each time laundry needs to be done. There’s no measuring, no overpouring and no unnecessary detergent waste, making every wash simpler and more consistent.

For families balancing packed schedules, these intelligent features can make a noticeable difference. Parents preparing school uniforms, sports kits and work clothes no longer need to spend time rewashing garments because stains were missed or settings weren’t quite right. Instead, Samsung’s intelligent technology, paired with OMO’s unbeatable stain removal³ formula, is designed to tackle dirt effectively in a single wash.

OMO’s advanced detergent formula works seamlessly with Samsung’s intelligent washing technologies, helping remove stubborn stains effectively while supporting fabric care. Together, the technologies reduce the likelihood of repeat washes, saving valuable time while also conserving water, energy and detergent. The result is an approach to laundry that goes beyond clean clothes by reducing everyday decision-making, and lightening the mental load associated with household management.

As connected appliances continue to become more intelligent, consumers are increasingly discovering that innovation is not simply about adding features. It’s about removing friction from daily life.

1. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
2. Only available on the WW6400D model. Auto Dispense holds detergent for up to 1 month of washing, based on the average of 2-3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings. ︎
3. Compared with leading competitors – https://www.omo.com/za/brand-values.html ︎

From watching a big game with the family to settling in for a movie night, competing in a multiplayer gaming session or capturing the moments that make time with family and friends memorable, Samsung’s connected ecosystem is designed to make the moment that much more special.

At the centre of a South African home is the TV. More than a screen, today’s Samsung TVs can become an entertainment hub for the whole household, bringing together movies, sport, gaming and streaming in one immersive experience.

Samsung’s 2026 TV line-up brings families closer to every moment on screen. Artificial Intelligence (AI)-enhanced picture and sound elevate films, series and live entertainment with striking detail, depth and clarity, creating an engaging big-screen experience for everyone in the room.

For sport, Samsung’s large-screen displays put fans at the heart of the action, delivering smooth motion and vibrant, immersive visuals that make every match feel like a shared occasion. And when it’s time to game, Samsung’s gaming-optimised TVs and monitors combine responsive performance with fluid visuals and expansive screens, helping players enjoy more immersive, competitive gameplay.

This is where Samsung’s connected ecosystem comes into its own. Different generations may have different interests, but technology can create common ground. One family member might be streaming their favourite series, another catching up on sport, while someone else is gaming. With Samsung’s ecosystem, these experiences can coexist within a connected home² designed around the way people live. Samsung’s Bespoke Family Hub and Bespoke Dual Flex Built-in Cooking simplify connected entertaining, while SmartThings Food³ inspires South Africans with recipes from mielie bread and mogodu to breyani and koeksisters.

As the weather warms up, Samsung helps households create a home that is ready for every shared moment. Samsung Air Conditioners provide intelligent temperature management and gentle, evenly distributed cooling, helping families stay comfortable without a direct cold draft⁴.

Blue Tag Sale’s Final Countdown is officially underway, with the campaign ending on 27 September 2026. From TVs and gaming monitors to connected home appliances designed to enhance everyday life, consumers can take advantage of limited-time offers across Samsung’s product portfolio while stocks last.

1. Terms and Conditions Apply ︎
2. Using the SmartThings App, is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. Requires a wireless network, a Samsung account and the Samsung SmartThings App. The Samsung SmartThings App supports Android OS 8.0 (Oreo) or later, which is optimized for Samsung smartphones. This App also supports iOS 13 or later for iPhone models. The SmartThings App is available in the App Store and Play Store. ︎
4. AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. ︎