As those technologies evolved, Samsung focused on another challenge: making a large-screen foldable easier to carry every day, without losing the experiences that make the form factor unique.

And through that pursuit, Galaxy Z Fold5 weighed 253 grams, and Galaxy Z Fold6 reduced its weight further to 239 grams.

With Galaxy Z Fold7 came an even more ambitious goal:

“Could a foldable be lighter than a bar-type flagship smartphone?”

At the time, Galaxy S25 Ultra — one of Samsung’s flagship bar-type smartphones — weighed 218 grams. So, the development team set an even lighter weight target for Galaxy Z Fold7: 215 grams.

Galaxy Z Fold7 reached that goal. And now, building on years of foldable innovation, Galaxy Z Fold8 combines a new form factor with advances in core technologies, materials and internal architecture to weigh just 201 grams — 52 grams lighter than Galaxy Z Fold5. At 201 grams, Galaxy Z Fold8 is the world’s lightest fold¹.

But consumers expected more than just a lighter foldable.

A 2024 YouGov survey² found that a bulky or heavy design remained a concern among consumers not planning to purchase foldables, while battery life, durability and display quality ranked as top priorities for those considering them.

This insight shaped a core engineering goal for Samsung: make foldables thinner and lighter, while maintaining the core experiences users value most.

Battery life, camera performance, thermal management and durability still had to advance.

That could not be achieved by changing a single component. Samsung engineers had to reimagine the entire device — advancing fundamental foldable technologies, introducing new materials and revisiting hundreds of components and auxiliary parts to the fraction-of-a-gram level.

From 253 grams to 201 grams. Three engineering innovations enabled that transformation.

The Thinner and Lighter a Foldable Gets, the More Precise the Engineering Must Become

Making a foldable thinner and lighter brings a new set of engineering challenges.

The layers inside the display need to become thinner while still meeting Samsung’s durability and reliability requirements. The metal plate supporting the display needs to stay extremely flat even as it becomes thinner. And the hinge has to manage the forces created every time the device folds and unfolds, while being designed around the size and structure of each product.

Across generations, Samsung has continued to advance the display layers, ultra-thin metal precision machining and hinge technologies central to its foldable devices.

One example is Flex Titanium.

The displays in Galaxy Z Fold8 and Galaxy Z Fold8 Ultra use Flex Titanium technology featuring a Titanium Alloy Film designed for the foldable display structure.

The film is just tens of micrometres thick — roughly one-third the width of a human hair. Its material and structure work together to maintain performance at this extreme thickness.

The metal plate that supports the display presents a different challenge.

Some metal plates are machined to approximately 0.2 millimetres thick, with the thinnest sections reaching 0.15 millimetres. At that level, simply making the metal thinner is not enough. Thin metal can bend or warp more easily during machining, and even a small change in shape can affect assembly precision or the surface quality of the display.

What matters is the ability to machine ultra-thin metal at around 0.2 millimetres while consistently achieving the required shape and flatness.

Samsung refined the machining sequence, tooling, cooling conditions and process parameters, breaking the process into multiple stages to maintain precision.

The hinge requires the same level of care.

Beyond simply opening and closing the phone, it must distribute the forces created by repeated folding and unfolding across the device while maintaining structural stability.

And these requirements vary by product size and architecture.

Samsung engineers the hinge for each form factor, carefully balancing load distribution, strength, durability, internal space and weight rather than just scaling it down from one generation to the next.

Creating a thinner and lighter foldable requires more than downsizing individual parts.

It comes from greater precision in how materials are machined, how forces are managed and how structures are designed within a limited space.

Lighter, Built for Strength — Starting With the Materials

The second area is materials innovation.

Different parts of a foldable have very different jobs. Some demand high rigidity. Some must withstand repeated movement. Others need to spread heat efficiently.

Samsung selects and develops materials around those specific needs, delivering the performance each requires while optimising weight and space.

In Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, Flex Titanium incorporates a Titanium Alloy Film to support the foldable display structure.

For the exterior, Samsung uses Advanced Armor Aluminum, helping provide the strength and durability needed in a thin and lightweight frame.

Materials also play an important role in thermal management.

As a device gets thinner, there is less room to manage the heat generated inside. Samsung uses graphite with improved thermal performance, while tailoring the overall thermal structure to the size and performance requirements of each product.

In Galaxy Z Fold8 Ultra, which has similar overall dimensions to Galaxy Z Fold7, the volume of the graphite heat-dissipation layer was increased by approximately 7% to help support its enhanced performance.

Samsung also applies Clad Metal inside the rear of the device. By combining the characteristics of different metals, the material helps reduce weight while providing the thermal performance required within a thin structure.

Materials innovation is therefore not just about choosing lighter options, but about using the right material in the right place to deliver the performance each part needs with less weight and space.

Looking Again at the Entire Device — Down to 0.001 Grams

Only so much can be achieved through core technologies and new materials alone.

In a foldable already packed with highly integrated components, finding the next few grams means looking again at almost everything inside the device.

Samsung engineers reviewed approximately 270 components and more than 180 types of auxiliary parts.

This spanned everything from the display, hinge and cameras to circuit boards, antennas, brackets, tapes and fasteners.

The precision extended to reductions of 0.1 grams and 0.1 millimetres, and in some auxiliary parts, as little as 0.001 grams.

The printed circuit board, or PCB, was redesigned to remove unnecessary circuits, improve component layout and minimise its footprint.

The MFC (Magnetic Flux Channel) antenna was also reimagined to reduce unnecessary overlap and interference with surrounding components, allowing the limited internal space to be used more efficiently.

Every auxiliary part, no matter how small, was examined.

Of the more than 180 types previously used, approximately 15 were eliminated.

Engineers then reviewed the remaining 170 types, trimming oversized areas, refining shapes and optimising dimensions. Multiple parts were consolidated into single structures where possible.

In some cases, the savings were measured in increments as small as 0.001 grams.

Each change seems minor in isolation, but repeated across the device, fractions of a gram become tenths of a gram, then whole grams.

The weight savings on a finished device result from hundreds of small engineering decisions.

Finding 6 Grams Again to Make Room for More

The goal was to reinvest the weight and space recovered through engineering into the capabilities people actually experience — including the battery, cameras and thermal system.

Galaxy Z Fold8 Ultra provides a separate example of how this approach can be applied.

Galaxy Z Fold8 Ultra and Galaxy Z Fold7 have similar overall dimensions and both weigh 215 grams. But within that same weight, Galaxy Z Fold8 Ultra increases battery capacity from 4,400 mAh to 5,000 mAh.

That larger battery brought its own challenge: the battery itself added approximately 6 grams.

So the development team faced a new question:

“Where could we find those 6 grams again?”

There was no single component that could provide the answer.

Instead, engineers applied the same systematic approach across the entire device — materials and structures, circuit layouts and component placement, down to the smallest auxiliary parts — identifying weight savings across all components.

This strategy extended to internal space optimisation.

By reducing unnecessary overlap between the display, circuits, antennas and surrounding components, and by improving packaging efficiency, Samsung created room for a larger battery and enhanced thermal and camera systems.

As a result, Galaxy Z Fold8 Ultra accommodates a 5,000 mAh battery while increasing the volume of its graphite heat-dissipation layer by approximately 7% compared with the similarly sized Galaxy Z Fold7.

Galaxy Z Fold8 Ultra features a 200 MP main camera and introduces the first 50 MP Ultra-Wide camera on a Galaxy Z Fold device.

Samsung’s approach to a thinner and lighter foldable is therefore not about removing capabilities.

It is about redirecting weight and space savings toward the flagship experiences users value most.

From 253 Grams to 201 Grams: Redefining the Weight Standard for Foldables

The journey began with the first Galaxy Fold at 276 grams in 2019. Across eight generations, Samsung has continued to advance the technologies, materials and internal architecture behind the foldable experience.

In recent generations, that progress accelerated — from 253 grams with Galaxy Z Fold5 to 201 grams with Galaxy Z Fold8.

But the story isn’t just about reducing weight.

Samsung’s goal has been to make a large-screen foldable easier to carry without giving up the qualities users expect from a flagship smartphone.

The weight and space recovered through advances in core technologies, materials and component design were put back into the battery, cameras, thermal system and other flagship experiences users value most.

From 253 grams to 201 grams.

No single material or component made that transformation possible.

Eight generations of engineering enabled this, advancing core technologies, introducing new materials and rethinking the entire device to make Galaxy Z Fold easier to carry without compromising the flagship experience.

Galaxy Z Fold Series: A Thinner, Lighter Journey in Numbers

– 52 g
Galaxy Z Fold8 is 52 grams lighter than Galaxy Z Fold5.

1/3, 0.2 mm
The Titanium Alloy Film used in Flex Titanium is approximately one-third the width of a human hair, while ultra-thin metal structures supporting the display are precision-machined to around 0.2 millimetres.

~270 / 180+ / 0.001 g
Samsung re-examined approximately 270 components and more than 180 types of auxiliary parts, optimising some down to 0.001 grams.

5,000 mAh / +~7% / 200 MP + 50 MP
Galaxy Z Fold8 Ultra features a 5,000 mAh battery, approximately 7% more graphite heat-dissipation volume and a 200 MP main camera with a 50 MP Ultra-Wide camera.

1. Based on internal research as of July 22, 2026, comparing commercially available book-style foldable smartphones globally. Exact weight may vary by model, configuration and manufacturing process. Weight measured excluding protective cases or accessories. ︎
2. Source: YouGov plc, 2024, © All rights reserved ︎

“Customers around the world increasingly expect home appliances to harmonise with their living environments,” said Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “By bringing our flat design to a wider range of laundry appliances, Samsung aims to deliver a consistent design experience that combines refined aesthetics with thoughtful usability.”

Refined Flat Design Improves Interior Fit & Usability

Samsung’s expansion of its signature flat design to the new 24-inch front-load washer line-up marks the latest evolution of the company’s design approach across its home appliance portfolio. Compared to Samsung’s previous designs that featured more protruding front elements, the updated design offers a flat front surface with a more uniform appearance. This creates a cleaner, more sophisticated look that blends naturally into modern interiors and living environments.

Beyond aesthetics, the design also enhances everyday usability. The large door with a wide opening angle enables easier access when loading and unloading laundry, making the task more convenient. More broadly, the new line-up and the showcase during IFA reflect Samsung’s continued efforts to expand refined design experiences to more consumers and living spaces.

Features Designed for Everyday Laundry Needs

In addition to the redesigned exterior, the new line-up incorporates key laundry technologies previously available on select premium models, bringing advanced washing experiences to more consumers. The line-up features Bubble Shot, soaks the laundry by spraying water on it. This helps reduce wash time while maintaining effective cleaning performance,²providing a more convenient laundry experience for users.

The line-up also comes with Ecobubble technology, which allows detergent to dissolve more quickly and distribute more evenly across fabrics – helping users save energy while washing clothes effectively, even at low temperatures.³By combining a refined exterior with advanced laundry technologies, Samsung’s new 24-inch washer line-up delivers a more intuitive laundry experience across diverse households. The company will continue to expand user-focused design approaches and technologies across its home appliance portfolio.

Exhibition Information

Samsung is showcasing its latest innovations at Samsung Connect, which is being held at Humboldt Carré in Berlin from Sept 02 – 06. The new 24-inch washer line-up is currently on display, allowing visitors to see the products’ refreshed design ahead of their official launch.

1. The products shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability has not been determined. ︎
2. Based on internal testing using the Cotton cycle on a WW7400D model with Bubble Shot compared to a conventional Samsung washing machine without Bubble Shot. Results may vary depending on the type of laundry and the usage environment. ︎
3. Based on internal testing in accordance with IEC 60456 using AI Energy Mode combined with Ecobubble compared to default settings. Results may vary depending on conditions of use. ︎

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

*Availability may vary per region, country or carrier.

This spring, Samsung is inviting consumers to embrace that fresh start through its annual Blue Tag Sale¹, bringing together intelligent, artificial intelligence (AI)-powered innovations across Mobile eXperience and Consumer Electronics that help make everyday life simpler, more connected and more rewarding.

Refresh Your Home

More than appearances, a refreshed home is about creating a living space that works intelligently around you. Samsung’s Bespoke AI home appliances bring new levels of convenience into everyday routines. From Bespoke AI Refrigerators that help families better manage food storage and reduce waste to Bespoke AI washing machines and dryers that intelligently optimise every laundry cycle², household chores become simpler, more efficient and less time-consuming.

Shop Home Appliance Offers and get complimentary gift up to the value of R10 000³ https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

For a more comfortable home this spring, Samsung WindFree Air Conditioners⁴ help create an inviting indoor environment without the discomfort of direct cold airflow. Designed for effortless comfort, they complement Samsung’s connected home ecosystem – making it easier to manage your space, enjoy the season at home and get ready for summer.

Connected through SmartThings⁵, Samsung’s intelligent ecosystem allows compatible devices to work together effortlessly, giving homeowners greater visibility and control over their homes whether they are relaxing in the lounge or away for the day. The result is a home that not only feels refreshed but operates more efficiently, helping consumers save time and use energy more thoughtfully.

Shop TV and Sound Devices https://www.samsung.com/za/offer/blue-tag-sale/tv-soundbar-deals/

Entertainment is also part of the spring refresh. Samsung’s Neo QLED, OLED and Mini LED TVs deliver exceptional picture quality for family movie nights, live sport and streaming, while Samsung Soundbars create immersive audio that transforms the living room into a true entertainment destination.

For those balancing work and personal life, Samsung Monitors offer the flexibility to move seamlessly between productivity and entertainment on a single intelligent display—helping you make the most of every space and every moment at home.

⁶The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required Intended⁷ for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Powered by AI. Connected Around You.

What truly brings Samsung’s ecosystem together is the power of AI. Rather than existing as individual devices, Samsung’s ecosystem is designed to create personalised experiences that become more intuitive over time. Whether it’s helping automate household routines, making it easier to find information across devices or enabling seamless continuity between work and home, Samsung’s AI innovations remove everyday complexity so consumers can focus on what matters most.

This intelligent connectivity reflects Samsung’s vision of technology that feels less like another device to manage and more like a trusted companion that quietly supports modern lifestyles.

As consumers embrace the optimism and energy that spring brings, Samsung’s Blue Tag Sale offers an opportunity to begin that next chapter with technology designed to make everyday living simpler, smarter and more enjoyable.

Running until 27 September 2026, Samsung’s Blue Tag Sale features limited-time offers across a wide range of Mobile eXperience and Consumer Electronics products, making it the perfect time for consumers to refresh their homes, renew their routines and discover the benefits of connected, AI-powered living.

Remember, the offers are available for a limited time and while stocks last, so shop today to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

1. Terms and Conditions Apply. ︎
2. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together ︎
3. Terms and Conditions Apply. ︎
4. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
5. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
6. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
7. Intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

Samsung’s EcoBubble technology¹ and OMO’s stain removal formula complement each other, delivering exceptional cleaning performance while treating fabrics with the care they deserve.

This technology transforms detergent into bubbles before the wash cycle begins, allowing the detergent to penetrate fabrics easily and clean effectively, even at lower water temperatures. This enables powerful stain removal while helping to minimise unnecessary stress on fabrics².

Complementing this innovation is OMO’s Ecoboost technology, which gives breakthrough cleaning performance. Penetrating deep into the fibres of clothes to remove the toughest of stains.

As wardrobes continue to evolve into long-term investments, smarter laundry habits are becoming just as important as the clothes themselves. Repeated harsh washing can contribute to unnecessary fabric wear, shortening the lifespan of garments and increasing replacement costs. Choosing the right washing technology and detergent helps reduce this wear, keeping favourite clothing items looking newer for longer.

The Wash Days Powered by OMO campaign celebrates this shared commitment to smarter fabric care. By combining Samsung’s intelligent laundry innovation with OMO’s trusted cleaning expertise, consumers no longer need to choose between exceptional stain removal and gentle garment care.

* Terms and Conditions Apply

1. EcoBubble^TM is activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg. ︎
2. Results may vary depending on actual usage conditions. ︎

It’s the perfect opportunity to reflect on the small comforts that help make mornings, busy workdays and quiet evenings at home feel a little more enjoyable. Among those comforts is something many homeowners may not think about often, precisely because it works effortlessly in the background.

The Samsung Bespoke AI WindFree Air Conditioner was designed around a simple idea: the best comfort is often the kind you barely notice.

In modern homes, comfort means more than simply cooling a room. Today, living spaces have become offices, classrooms, entertainment hubs and places where families reconnect after long days. As a result, many people are seeking solutions that create comfort without adding distractions.

Samsung Bespoke AI WindFree has low-noise¹ operation and works quietly in the background, creating a comfortable indoor environment without competing for attention. It means conversations can flow naturally. Movies can be enjoyed without background noise interfering. Early mornings can feel peaceful. Bedtime routines can remain undisturbed.

Supporting Focus in the Modern Home

Hybrid and remote working have transformed how people use their homes. Kitchen tables become offices, spare rooms become study spaces, and living rooms host important online meetings.

Whether studying for exams, working on creative projects or simply taking a few moments for mindfulness and reflection, users can enjoy a calmer and comfortable environment.

Comfort That Learns and Adapts

Comfort becomes even more valuable when it requires less effort. Samsung’s AI Comfort Cooling² feature intelligently adjusts temperature settings based on room conditions and usage patterns. Over time, the system learns preferences and automatically adapts to create a consistently comfortable environment.

Rather than constantly reaching for a remote control or adjusting settings throughout the day, homeowners can enjoy a more seamless experience. As room conditions change, AI Comfort Cooling works behind the scenes to maintain ideal conditions, helping users stay focused on what matters most.

Designed with Efficiency in Mind

Comfort and energy efficiency increasingly go hand in hand for modern households. Samsung Bespoke AI WindFree incorporates Digital Inverter Boost technology, which helps deliver powerful performance while reducing energy consumption and operational noise.

The technology can reduce energy use by up to 77%³, helping households stay comfortable as the days get warmer while managing electricity costs more effectively. For families navigating rising energy expenses, this balance between performance and efficiency offers valuable peace of mind.

1. Based on internal testing. Generates a 40% reduction in the 1kHz noise band, which is the weakest level of sound that humans are sensitive to. ︎
2. To use AI Auto Cooling a Wi-Fi connection and SmartThings are required. ︎
3. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎

Samsung’s Bespoke AI laundry range is designed to make washing clothes more intelligent, efficient and personalised. Instead of relying on users to choose the ideal settings, Samsung’s AI-powered washing machines automatically analyse each load and optimise washing conditions to deliver outstanding cleaning results while helping to reduce unnecessary water, energy and detergent usage.

The result is a laundry experience where technology quietly works behind the scenes, allowing consumers to spend less time thinking about laundry and more time doing what they enjoy.

Samsung’s intelligent washing technology becomes even more powerful when connected through SmartThing¹. Whether at work, running errands or relaxing at home, users can monitor, control and manage their washing machine remotely using their compatible Galaxy smartphone. From receiving cycle notifications to adjusting wash programmes and tracking energy usage, SmartThings transforms laundry into a connected experience that fits naturally into busy everyday routines.

Rather than interrupting daily life, laundry becomes another task that simply happens in the background, supported by intelligent technology that keeps users connected wherever they are.

Partnering with OMO further enhances this experience. OMO’s concentrated formula is designed to deliver exceptional stain removal while using optimised amounts of detergent, complementing Samsung’s intelligent wash cycles that carefully adapt to every load. Together, the appliance and detergent create a smarter system in which every component works in harmony to deliver excellent cleaning performance while supporting more efficient use of resources.

Through innovations like Bespoke AI and SmartThings, Samsung is creating a connected ecosystem where everyday appliances communicate intelligently, anticipate user needs and simplify household management. The laundry room becomes another example of how AI can deliver meaningful convenience, quietly improving everyday experiences without adding extra effort.

1. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Few moments bring South Africans together quite like rugby. From neighbourhood braais and packed living rooms to friends and family following every tackle wherever they are, the rugby season has a unique way of turning ordinary weekends into memorable shared experiences.

This rugby season, Samsung is helping fans elevate match day at home with its Blue Tag Sale, featuring exceptional offers across selected Mobile, Home Entertainment, Monitor and Home Appliance products.

Whether it’s watching every line break unfold on a supersized screen, hearing the roar of the crowd through powerful sound or keeping up with the conversation across connected Galaxy devices, Samsung technology is designed to bring supporters closer to every moment of the action.

Bring the Stadium Atmosphere Home

For supporters looking to upgrade their match-day experience, Samsung’s range of Vision AI TVs combines great picture quality with smart viewing technology¹, bringing everything from the intensity on players’ faces to the movement across the pitch into vivid focus. Paired with a Samsung Soundbar, the experience becomes even more immersive, delivering rich, room-filling audio that brings the whistles, anthems and roar of the crowd into the heart of the home.

The right technology can transform how fans experience the game. Larger screens bring greater detail to every try, tackle and replay, while powerful sound helps recreate the energy and atmosphere of being closer to the stadium.

Stay Connected to Every Moment

Match day is about more than the 80 minutes on the field. Samsung’s connected ecosystem helps fans stay part of the experience before, during and after the game. Supporters can catch pre-match analysis on a Galaxy Tab, keep an eye on match-day content from the Bespoke AI Family Hub while preparing snacks in the kitchen, settle in front of a Samsung Vision AI TV for kick-off, and capture and share their favourite reactions and celebrations on a Galaxy smartphone.

With Samsung’s connected ecosystem working seamlessly across devices, fans can spend less time thinking about the technology and more time enjoying the game and the people they share it with.

More Ways to Upgrade with Samsung’s Blue Tag Sale

As part of Blue Tag Sale, consumers can enjoy savings across selected Samsung products spanning Mobile, TVs and Home Entertainment, Monitors and Home Appliances, providing an opportunity to upgrade the technology they use not only on match day, but every day.

Home Entertainment & Monitors

• 98″ QLED Q7F 4K Samsung Vision AI Smart TV (QA98Q7FAAUXXA) – From R49,999*²
• 75” Mini LED M70H 4K Samsung Vision AI Smart TV 2026 (UA75M70HAUXXA) – Now R13,999*
• Q-series Soundbar HW-Q930H 9.1.4ch Subwoofer & Rear Speaker (2026) (HW-Q930H/XA) – Now R14,999*, save R2,000
• 55” Mini LED M80H 4K Samsung Vision AI Smart TV 2026 (UA55M80HAUXXA) – Now R8,999*
• B-Series Soundbar HW- B650F 3.1 ch Subwoofer (HW-B650F/XA) – Now R3499*, save R500
• 49″ Odyssey OLED G9 G93SD DQHD 240Hz Gaming Monitor (LS49DG932SAXXA) – Now R28,499*, save R11,500
• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R8,999*, save R3,000

Whether preparing for the next big fixture, upgrading the family entertainment setup or bringing more connected technology into the home, Samsung’s Blue Tag Sale gives consumers more ways to make every moment count.

Home Appliances

• Built in Oven Dual Cook Flex Steam Multi-Function 76L (NV7B5775XAK/FA) – Now R18,499*, save R3,500
• Bespoke AI 4-Door French Door Refrigerator 630L (RF29BB8600MTFA) – Now R47,999*, save R7,000, plus receive a free Galaxy A37 5G 256GB valued at R9,000
•  Top Load Washer with BubbleStorm 27Kg (WA27B8375GV/FA) – Now R15 499*, save R3,500, plus receive a free Galaxy A07 (64GB) valued at R3 000.
• AI Front Load with Eco bubble 11Kg (WW11CGP44DSBFA) – Now R10,999*, save R3,000, plus receive a free Galaxy Tab A11 Wi-Fi valued at R3,499

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R4,999*, save R1,500
• Buds 3FE – Now R2,099*, save R600
• Log in to Samsung online store or Samsung Shop App for even more savings

Mobile eXperience Offers valid until 6 September 2026

The Samsung Blue Tag Sale runs from 17 August to 27 September 2026, while stocks last, T&C’s Apply. For more information and to explore participating products and offers, visit https://www.samsung.com/za/offer/blue-tag-sale/

1. Samsung account and internet connection is required to us AI features. ︎
2. Terms and Conditions Apply. ︎

* Recommended retail prices. Offers are available on selected products and may vary by participating retailer. While stocks last.

Designed to bring Galaxy innovation to life in a fun, interactive way, the Galaxy Hangout invites visitors to take a quick personality quiz before choosing their Galaxy foldable match. From there, guests can put their chosen device to the test as they journey through a series of hands-on experiences inspired by the things that make Joburg culture tick: music, fashion, sport, creativity and everyday life.

The experience is built for festivalgoers who want to create, capture and share every moment. Guests can create festival-worthy content at interactive DJ, stage and photo moments, take on quick Galaxy challenges and experiment with the latest Galaxy AI features. Once they have captured their perfect shot, they can head to the Touch-Up Bar for a final glow-up before sharing their content straight to social.

And because every great hangout should come with a few surprises, there will be plenty of opportunities to walk away with Samsung goodies. The first 50 guests every hour will score an instant Samsung giveaway, while those who complete the full Galaxy Hangout experience will receive a Samsung tote bag. Festivalgoers can also share their favourite Galaxy Hangout moment for a chance to win exclusive Joburg Day prizes, with winners to be announced on stage.

After all the action, visitors can take a moment to recharge in the Samsung lounge, enjoy a device-inspired mocktail and kick back with a view of the Joburg Day stage.

But there’s more!

Through Samsung’s partnership with 947, revellers will also have the opportunity to get closer to the main-stage action and watch their favourite artists up close. They will have an exciting chance to become part of the experience, bringing them closer to the artists and the music they came to celebrate.

Picture it: you and your crew dancing along to your favourite track, with your favourite artist performing just a few steps away. That’s the kind of festival memory that deserves to be captured on Galaxy.

With the Galaxy Hangout, Samsung is creating a space where technology meets the energy of 947 Joburg Day, giving festivalgoers more ways to experience the music, express themselves and turn moments into content worth sharing.

Create it. Capture it. Share it. Win it. Only at the Samsung Galaxy Hangout at 947 Joburg Day.

Samsung has taken the time to talk to two facilitators and two top performing students who are in this year’s SIC programme. The discussion focused on obtaining perspective from facilitators and evaluating the students’ progress as well as the overall impact of this initiative on their lives. During the conversations, this is what the beneficiaries and the facilitators had to say:

One of the NMU facilitators for the SIC programme, Siseko Dano explained that his role involved delivering technical training, mentoring students and monitoring their progress. Throughout the SIC programme, Dano said: “My focus has been to create an environment where students feel comfortable asking questions and learning through experimentation.”

As facilitators, they are spending a great deal of time ensuring that every beneficiary of the programme has the opportunity to succeed. He added: “Students have shown genuine enthusiasm and curiosity throughout the programme. Attendance has generally been very good and many students go beyond the minimum requirements by completing additional practice and collaborating with their peers. It’s rewarding to see students who initially lacked confidence become increasingly independent and capable as the programme progresses.”

The second NMU facilitator in the SIC programme, Jason Macnamara echoed his colleague’s sentiments on the importance of the role they continue to play in improving the lives of these participating students. Macnamara said: “One of the main challenges that many young people experience is lack of access to structured, practical technology training. They may use technology daily, but that does not necessarily mean they have had the opportunity to learn coding, data analysis or how to build their own digital solutions.”

Macnamara believes that the SIC programme is able to help address this challenge by giving students practical experience in Python programming, algorithms, problem-solving, data processing, visualisation and dashboard development. SIC also develops these students’ communication and creativity skills, while also encouraging teamwork and collaboration through practical exercises and the recently held hackathon.

The facilitators have both indicated that some of the students have discussed some business ideas with them and are busy looking for ways to use their new found skills to earn an income. Another group of students have even discussed creating websites for companies or local businesses, while others have experimented with ideas such as tools that monitor internet performance and other digital services. A few of them have already secured employment, a positive development that motivates others.

Kamva Twala – an NMU student who is originally from Gqeberha in the Eastern Cape is currently studying a postgraduate diploma in Cybersecurity – after he completed his Bachelor of Information Technology (IT) degree. He is studying further so that he can build a career in cybersecurity and software development.

Twala said that he applied to the SIC programme because he wanted to strengthen his technical skills and gain practical industry experience. Before joining the SIC programme, he had a solid academic foundation, but had limited exposure to industry-level development practices and collaborative software projects.

He said: “SIC has provided an opportunity for me to bridge that gap; by working on real-world challenges while learning from experienced facilitators. Being part of this programme has strengthened my Python programming skills, improved my problem-solving ability and I’ve now learnt how to approach software development in a professional environment.”

Twala also expressed how grateful he is to Samsung and NMU for creating opportunities that help students prepare for successful careers in the digital economy. Because of this SIC programme, he’s now also learnt some more critical skills that include the importance of collaborating with others and developing strong interpersonal skills, which are essential when working in diverse teams.

Another beneficiary of the SIC programme, Mihle Vika who also comes from Gqeberha in Kwa-Zakhele township is currently doing first year of her master’s degree in Information Technology (MIT). Vika became part of the SIC programme through NMU and the Mandela University Africa Hub’s memo calls.

According to Vika, the SIC programme has helped him to master his knowledge in Python, Streamlit and Data Analysis. Before the programme, these are modules that he found to be the most challenging in his second year of study. He expressed his gratitude to the facilitators of the programme and his lecturers who helped him find his passion.

Before the SIC programme, Vika explained: “I was discouraged to apply for internships because of their specific and stringent requirements, which mostly involve Python and data analysis. However, because I now have better understanding of how the code behind Python and Data Analysis works, I’m confident that I meet these industry requirements. These critical skills that I have acquired have helped me grasp the concepts more quickly and efficiently than ever before.”

Vika is encouraging others who have not yet been part of this SIC programme to not be held back by fear. Instead, to apply for what he believes is an opportunity to expand their skills and knowledge.

These testimonials are re-affirming Samsung’s committment to bridging the digital divide by empowering youth through its technology and 4IR-driven (forth industrial revolution) initiatives. This is all in an effort to equip youth with critical technological capabilities, entrepreneurship mindsets and workplace skills that can help prepare the future generation to lead and thrive in 4IR.

Taking place on 5 September 2026 at Crocodile Creek Polo Club, Lanseria, 947 Joburg Day, in partnership with Primedia, returns with the theme “Everyone’s a Headliner”, bringing together an electrifying line-up including some of South Africa’s hottest artists.

The only twist here is that being a headliner at a festival is about more than taking the stage. It is about being in the moment, capturing it and sharing it your way. And with the Galaxy Z8 Series, festivalgoers have a pocket-sized creative companion designed to help them do exactly that, hence everyone being a headliner.

From getting the perfect shot of your favourite artist to capturing the chaos of a group selfie, filming while dancing in the crowd or polishing content before posting it, the Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 are built to turn festival moments into content worth every byte of your phone’s storage.

Unpacking the ultimate festival companions

The Galaxy Z Flip8 brings maximum portability to festival mode as Samsung’s slimmest and lightest flip device[1]. Compact enough to slip into a pocket or bag, it gives festivalgoers the freedom to move, dance and explore without feeling weighed down.

Its flexible form factor also makes quick interactions more convenient. Users can check what they need without opening the device, helping them stay connected while keeping their phone use discreet.

When the music starts, the Z Flip8 becomes a content-creation tool. FlexCam and hands-free capture make it easy to frame group shots and multi-angle selfies without needing a tripod or recruiting a helpful stranger. Its camera capabilities, including Nightography[2], zoom and Super Steady[3] video with Horizon Lock, help capture vibrant festival scenes, sharp low-light selfies² and smooth footage even when the crowd is moving.

And because festival days are long, battery life matters. From the first performance to the final encore, the Z Flip8 is designed to keep users connected, capturing content and sharing memories throughout the day[4].

Then there is the editing. With the Galaxy AI Suite, features such as Photo Assist[5] and Generative Edit[6] can help polish content on the go, giving users more time to put their phone down and get back to the music.

For those who want to take their festival content further, the new Galaxy Z Fold8’s passport-inspired shape could transport you to the best 947 Joburg Day experience yet. As Samsung’s lightest Galaxy Z Fold yet, it combines portability with an expansive experience, making it easier to view, create and share content while on the move.

The Galaxy Z Fold8 is also festival-ready, featuring an Armor Aluminium frame[7] and IP48 water-resistance rating[8], adding another layer of confidence when navigating the unpredictable conditions of a busy outdoor event.

Its camera experience is where the Z Fold8 really comes into its own. Hands-Free Flex Mode, Rear-Cam Selfies, My FanCam[9] Auto-Tracking, Super Steady and Horizon Lock work together to make capturing the action easier, whether users are filming themselves, their friends or the artist commanding the stage.

“Everyone’s a Headliner is a powerful idea because it reflects how people experience festivals today. You are not simply watching the show, you are capturing it, sharing it and creating your own version of the experience,” says Rae Hargreaves, Head of Marketing: Mobile eXperience at Samsung South Africa. “With Galaxy Z Flip8 and Galaxy Z Fold8, we are giving people the flexibility and creative tools to make their festival moments their own. Whether you want something ultra-portable that keeps up with you or a larger canvas that takes your content further, Galaxy Z8 series is ready for the day.”

At 947 Joburg Day, the stage may belong to some of South Africa’s biggest names, but the story belongs to everyone. With a Galaxy Z Fold8 Ultra, Z Fold8 or a Z Flip8 in hand, festivalgoers can capture the moment, create the content and become the content headliner.

When it comes to capturing those perfect festival moments, the Galaxy Z Fold8 Ultra comes equipped and fit for purpose with a 200MP camera. Whether it’s taking pictures or recording videos, you can zoom in on your favourite artist and still get great images from the back of the crowd, demonstrating its ultra-level clarity and zoom capabilities. From the moment you arrive in the morning until the sun sets and night comes, the Z Fold8 Ultra is built to capture the entire festival experience, showing its versatility across different lighting conditions[10].

947 Joburg Day takes place on 5 September 2026 at Crocodile Creek Polo Club, Lanseria (Johannesburg), from 9AM.

[1] Compared to previous models.

[2] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[3] Super Steady results may vary depending on editing method and/or shooting conditions.

[4] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip8.

Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

[5] Photo Assist is a Galaxy AI tool in the Gallery app that lets you move, resize, or delete objects, and turn simple sketches into photorealistic images. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Generative Edit is a Galaxy AI tool on supported Samsung devices that lets you resize, move, or remove objects, and auto-fill background spaces using artificial intelligence.

[7] Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel

[8] Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Water resistance of device is not permanent and may diminish over time because of normal wear and tear.

[9] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.