The Galaxy Hangouts Cube is where the new Samsung Galaxy S26 series comes to life. Designed as a hands-on, sensory-led environment, it offers visitors an experience that can’t be replicated online. As the Cube continues its journey across cities nationwide, it has quickly become a must-visit destination for those eager to explore what’s next.

And if you’ve been seeing clips of others enjoying the Cube on your social feeds, this is your chance to experience it for yourself. No second-guessing whether it’s “AI” or not, this is the real deal.

More than just a showcase, the Galaxy S26 Hangouts Cube is designed to be interactive and deeply engaging. Through a blend of tailored moments and shared experiences, visitors are encouraged to explore, create, and connect, making it an ideal space for capturing standout content. At the core of the experience is the latest in Galaxy AI¹ (artificial intelligence), powering the Galaxy S26 series with intelligence that is both proactive and adaptive. Visitors can discover how the device works seamlessly in the background, helping to simplify everyday tasks and making life feel just a little more effortless.

Adding to the excitement, Samsung’s partnership with the South African Rugby Union brings a uniquely South African twist to the experience. On 25 April between 12h00 to 14h00, fans will have the rare opportunity to meet some of the nation’s rugby heroes and stand a chance to win a signed Springbok jersey².

Visitors will also be entered into a lucky draw for a chance to win a Samsung Galaxy S26 AI phone³, putting the full power of Samsung’s latest mobile AI directly into their hands.

From discovery to connection, and from innovation to inspiration, the Galaxy S26 Hangouts Cube is more than just a pop-up, it’s a glimpse into the future, waiting to be explored.

^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2] Terms and Conditions Apply.

^[3] Terms and Conditions Apply.

Why buy from Samsung.com

• Launch Offers

Secure limited-time promotions such as double storage upgrades at no extra cost, bundled discounts on Galaxy Buds and Galaxy Watch, and limited colours which are available online.

• Free Delivery and Easy Returns

Get your Galaxy S26 Series delivered at no extra cost, with hassle-free returns if needed. Ensures speed, convenience, and peace of mind.

• Secured by Knox

Means your device and data are backed by Samsung’s official systems, ensuring better accuracy, reliability, and seamless integration with your Galaxy ecosystem^[2]

• Convenience and Confidence

Secure payment options, direct customer support, and guaranteed authenticity make Samsung.com the most reliable way to secure your Galaxy S26.

• Shop App Benefits

Through the Samsung Shop App, customers can track orders, access app-only deals, and manage their Galaxy products in one place.

Key Features of the Galaxy S26 Series

• Privacy Display ^[3]: Screen display technology that keeps your information secure by limiting viewing angles
• Nightography: Capture stunning low-light photos and videos with Galaxy AI-powered Nightography, enhancing every shot with clarity and vibrance — especially in the dar ^[4].
• Longer-Lasting Battery ^[5] : Optimised battery performance keeps you powered all day, designed to match your lifestyle without compromise.
• Now Nudge ^[6] : Smart reminders powered by Galaxy AI help you stay on top of tasks, nudging you at the right time so nothing slips through the cracks.
• Now Brief ^[7] : Automatically generates concise summaries of your notifications, emails, and updates, saving you time and keeping you focused on what matters.
• Galaxy AI Integration: Automates tasks, assists you in reducing steps, and delivers proactive support based on context.
• Performance and Storage: With free storage upgrades, you can keep more photos, videos, and apps without compromise.
• Design Options: Choose from Galaxy S26, S26+, or S26 Ultra to match your lifestyle.

The New Galaxy Buds4 Pro

Alongside the Galaxy S26 Series, Samsung also launched the Galaxy Buds4 Pro, delivering studio-quality sound and seamless Galaxy AI integration. The Pink Gold edition is available on Samsung.com or Shop App, making it the perfect companion to your new Galaxy S26.

Helpful Guides

Not sure which Galaxy is right for you? Explore these guides on Samsung.com:

– Smartphones Guide – evaluate Galaxy models side by side to find the perfect fit.

– AI Phones Buying Guide – learn how Galaxy AI transforms everyday tasks and why the Galaxy S26 Series leads the way.

^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

^[2] Applied to all appliances that have an Internet connection.

^[3] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

^[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

^[5] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

^[6] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages, KDDI Messages. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

^[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

**Terms and Conditions apply.

Image quality has become a key deciding factor for consumers. Beyond screen size or resolution, the real difference today lies in the technology behind colour, brightness and visual fidelity – therefore, understanding these elements is crucial for identifying a high-performance television.

One of the most significant advancements is the Real Quantum Dot technology certification from TÜV Rheinland^[1] that certain Samsung televisions are accredited with. This innovation elevates the viewing experience to a new level and differs from other solutions that use alternative layers or colour simulations. Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colors depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment. Thanks to this technology, it is possible to achieve 100% colour volume^[1], delivering brighter and more realistic images – even in scenes with high levels of brightness or contrast.

Another important aspect of Real Quantum Dot technology is its contribution to the durability and safety of the television. By not using materials such as cadmium^[2] – this innovation allows for more stable visual performance over time and aligns with current sustainability and environmental standards.

So, what should you consider when choosing a high-performance TV?

Verify that the television uses advanced technologies such as Real Quantum Dot, capable of reproducing accurate and consistent colours, even in very bright scenes. Look for equipment that offers 100% colour volume^[2] , which delivers more vivid and accurate images across different types of content.

Brightness stability: a Real Quamtum Dot TV maintains brightness and colour intensity without degrading. Opt for technologies that do not use elements such as cadmium^[3], which are associated with better long-term performance and current sustainability standards. Beyond resolution, consider how the image behaves under different lighting conditions and in content such as movies, sports or video games.

Choosing a television goes beyond comparing sizes or resolutions: it involves understanding how the technology behind the image works.

By considering these recommendations, you can make better decisions and enjoy a viewing experience that lasts.

^[1] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

^[2] Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

^[3] Samsung has completely eliminated the use of cadmium, a highly toxic heavy metal, in its QLED and Neo QLED TVs since 2014. Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

Thanks to this innovation – Samsung achieves 100% colour volume^[2], great brightness and durability, positioning itself as a benchmark in high quality visual technology.

Not all QLEDs are created equal. Samsung’s Real QLED has earned official certification from TÜV Rheinland^[3] confirming compliance with the IEC 62595-1-6 international standard, the benchmark for authentic quantum dot (QD) displays.

Realistic And Vibrant Colours With Real Quantum Dot

Real Quantum Dot technology uses nanocrystals that transform light into accurate colours, achieving near-realistic reproduction. This results in more vibrant images, sharper details and an immersive experience for both movies and TV shows. Unlike technologies without the certification, Samsung TVs with Real Quantum Dot maintain their image quality for longer – guaranteeing long-lasting performance.

Cadmium-Free^[1]: Responsible Innovation

One of Samsung’s major differentiators is that its Real Quantum Dot technology is cadmium-free¹, a heavy metal commonly used in traditional displays that poses risks to health and the environment. By removing this component, Samsung improves the safety of its products, without sacrificing quality or visual performance.

Greater Brightness & Contrast For Different Types Of Content

Samsung TVs offer superior brightness, allowing you to enjoy clear images even in brightly lit environments. Furthermore, optimised contrast highlights details in both dark and bright scenes. This allows for a cinematic experience at home, with accurate colours and greater image depth.

For more information about Samsung televisions, visit: https://www.samsung.com/za/tvs/all-tvs/.

^[1] Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

^[2] Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

^[3] Source: TÜV Rheinland. Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an excellent camera system, enhanced intuitive Galaxy AI and the Samsung’s first mobile phone with a built-in Privacy Display².

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy.

Built for extended performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy³ — with significant gains⁴ across the CPU, GPU and NPU⁵ to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge⁶ provide proactive and relevant context-aware suggestions, while Now Brief⁷ surfaces timely reminders for important events. A choice of agents⁸ also helps users to complete tasks with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s best camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,⁹ keeps footage vibrant even in low light, and Super Steady,¹⁰ which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straightforward. With the upgraded Photo Assist,¹¹ users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio¹² empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control¹³ and ultra-sleek ergonomic fit. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation¹⁴ produce rich full-spectrum sound true to the original recording. With the integration of several AI agents¹⁵and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 20, the Galaxy S26 series is available¹⁶ through carriers, retailers Samsung Shop App and Samsung.com. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy S26 series is available at these recommended retail prices¹⁷:

• Galaxy S26 Ultra from R30,999¹⁷
• Galaxy S26+ from R25,999¹⁷
• Galaxy S26 from R20,999¹⁷

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

The series is available at these recommended retail prices¹⁸.

• Galaxy Buds4 – R3,499¹⁸
• Galaxy Buds4 Pro – R4,999¹⁸

For added peace of mind, Samsung Care+¹⁹ offers comprehensive coverage that protects the devices’ value, including repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

To experience the powerful performance of the newly launched Galaxy S26 series and Galaxy Buds4 series, head over to a Galaxy Hangouts Cube in your city. Hosted at various malls and venues in Johannesburg, Tshwane, Umhlanga and Cape Town until 26 April 2026, Hangouts Cube is an immersive, sensory-led journey built around the Galaxy S26 series, showcasing Galaxy AI capabilities in unexpected ways.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Samsung’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] A CPU performance increase of up to 19% means the Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

[6] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[8] Availability may vary by region/country and language.

[9] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[10] Super Steady results may vary depending on editing method and/or shooting conditions.

[11] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[12]Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[13] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[14] Available on Buds4 Pro.

[15] AI features require a compatible Samsung Galaxy phone.

[16] Availability may vary by country, region, and carrier. Colour availability may vary depending on country or carrier.

[17] Recommended retail price only. Prices may vary per retailer.

[18] Recommended retail prices only. Prices may vary per retailer.

[19] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

24 March 2026 – Samsung offers the S-Care^[1]service plan to its customers, covering Samsung products, including TVs. S-Care extends the standard warranty^[2] that comes with new Samsung products, providing the same trusted benefits for an additional period. This service gives consumers greater value and convenience when investing in their home entertainment experience.

Customers purchasing a Samsung TV on the Samsung Online Store www.samsung.com/za can purchase this extended service plan, offering protection and expert support.

With S-Care, Samsung TV owners benefit from:

• Extended Protection – Enjoy a total of four years of coverage: Samsung’s standard two-year warranty plus an additional two-year S-Care extended warranty.
• Seamless, Automatic Coverage – S-Care activates immediately after the standard warranty period ends, ensuring uninterrupted support and protection.
• Samsung Online Store Availability – S-Care can be added at checkout when purchasing a Samsung TV on the website, providing customers with a premium experience and added value.

Samsung continues to prioritise customer peace of mind by offering reliable and convenient after-sales support. With S-Care for TVs, customers can enjoy their entertainment worry-free, knowing Samsung has them covered for four years.

Samsung’s customers have access to Samsung Authorised Service Centres, which offer:

• In-warranty and out-of-warranty repairs
• Flexible service options:
  • In-home repair for TVs 42 inches and larger

To ensure seamless support, customers must book their repair through an authorised Samsung Service Centre. If an issue cannot be resolved remotely, Samsung will assist in scheduling the repair or refer customers to the nearest authorised facility.

Give your Samsung TV the care it deserves and enjoy stress-free viewing with continued, reliable expert support through S-Care.  Add S-Care at checkout and enjoy uninterrupted entertainment. Terms and conditions apply.

^{[1] Terms and conditions apply.}

^{[2] The Warranty Service is applicable to Samsung Products and Samsung Accessories, which were purchased in South Africa and in accordance with the terms and conditions. https://www.samsung.com/za/support/warranty/}

Display innovation has always been at the heart of Samsung’s television leadership, and the company is once again rewriting the rules of what a screen can offer. With the unveiling of the 115-inch Micro RGB television, Samsung introduces micro-sized Red, Green, Blue (RGB) colour precision backlight^[1] display of its kind, marking a bold new chapter in Samsung’s TV technology and visual performance.

Building on the success of Samsung’s Quantum Mini LED technology, Micro RGB pushes the frontier even further. By harnessing microscopic red, green and blue LEDs as a direct backlight, Samsung has created a display capable of unprecedented colour precision, lifelike realism and intelligent picture processing^[2]. The result is a television experience^[3] that feels less like watching a screen and more like opening a window to another world.

A Breakthrough in Colour Technology

At the core of the new Micro RGB display is a revolutionary approach to colour reproduction. Ultra-thin RGB LEDs emit pure red, green and blue light independently. Unlike traditional TVs that rely on white backlights filtered through colour layers, Micro RGB produces colour directly from the source.

This microscopic precision allows the display to render colours with remarkable depth and accuracy while supporting nearly the entire range of colours visible to the human eye. The system also optimises sound, ensuring dialogue clarity and immersive depth that matches the vivid visuals.

Three Innovations that make the Micro RGB special;

• Big Technology in Microscopic Form
  Micro RGB technology uses microscopic red, green and blue LEDs that act as a direct backlight system. These LEDs are smaller than those used in Mini LED technology and deliver independent colour emission for richer tones, deeper contrast and the widest colour spectrum ever offered on a Samsung TV.
• Unmatched Colour Accuracy
  The Micro RGB display achieves 100% of the 2020 colour gamut, surpassing the widely used DCI-P3 standard. Certified by VDE^[1], this achievement ensures every shade appears balanced and authentic, producing images that are strikingly close to real life.
• The Power of Artificial Intelligence (AI) Processing
  Driving the experience is the Micro RGB AI Engine, powered by Samsung’s advanced chipset. Using 128 AI neural networks, the processor analyses content in real time to optimise every scene. The AI engine controls each RGB light individually to enhance colours, sharpen motion and upscale lower-resolution content to stunning 4K quality.

A Premium Home Entertainment Experience

Beyond its breakthrough display technology, the Micro RGB television integrates a range of advanced features designed to elevate the home viewing experience:

• Micro RGB Colour Booster Pro – AI-powered colour enhancement for richer, more vibrant visuals
• Dolby Atmos – cinematic sound powered by built-in top-channel speakers
• Glare-Free Screen^[4] – comfortable viewing anytime with reduced reflections, ensuring clear, distraction-free visuals even in bright rooms
• Object Tracking Sound – audio that follows the movement on screen for realistic immersion
• Q-Symphony^[5] – synchronised sound between Samsung TVs and compatible soundbars
• Metal SuperSlim Design – a refined, premium metal frame that complements the expansive 115-inch display
• Vision AI Companion^[6] – enhanced search and voice interaction powered by Bixby^[7]

With Micro RGB, Samsung demonstrates that the future of television lies not only in bigger screens but in smarter, more precise control of light and colour. By combining microscopic LED technology with advanced AI processing, the company is redefining how images are created, displayed and experienced.

As Samsung continues to push the boundaries of display innovation, the Micro RGB television signals a new era where colour, intelligence and design converge to deliver the most immersive viewing experience yet.

^[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

^[2] Experience may vary depending on the content and environment.

^[3] Viewing experience may vary according to types of content and format.

^[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10,5.

^[5] Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony.

^[6] Features and spec may vary by region.

^[7] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

Created to bring value and innovation together during the Easter season, the promotion encourages shoppers to explore Samsung’s ecosystem of devices and discover deals across TVs, sound devices home appliances and monitors. Each category offers the chance to unlock smart living solutions that enhance entertainment, comfort, and everyday convenience.

During the promotional period, consumers can enjoy special offers across selected products, making it easier to transform their homes with technology designed to simplify modern life. From immersive home entertainment experiences and intelligent home appliances to productivity-enhancing monitors and climate control solutions, Samsung’s portfolio is built to support a smarter lifestyle.

Some of the deals include these;

• 98 Inch DU9000 Chrystal UHD TV UA98DU9000 – Now R39,999^*, save R10,000
• 85 Inch QN70F 4K Neo QLED Mini LED TV – Now R32,999^*, save R7,000
• Bespoke AI Side-by-side 21.5-inch Family Hub Screen, Black 594L – Now R39,999^*, save R10,000
• AI Wash Ecobubble AI Energy Mode Top Loader – Now R7,999^*, save R1,500
• Q- Series Soundbar HW-Q800F 5.1.2ch Subwoofer – Now R8,999^*, save R2 000

The Smart Treasure Hunt idea reflects the excitement of discovering hidden gems, with shoppers encouraged to explore Samsung’s innovations that bring connectivity into the home. By integrating cutting-edge technologies across its product range, Samsung continues to deliver solutions that work seamlessly together to create a more connected living environment.

Whether upgrading your living room entertainment setup, refreshing the kitchen with intelligent appliances, enhancing your home office with a high-performance monitor, or improving your indoor comfort with energy-efficient air conditioning, the Easter promotion offers consumers the chance to invest in technology that enhances everyday life.

Samsung’s broader vision of a connected home ecosystem means that its devices are designed to work together intuitively, enabling users to enjoy greater control, convenience and efficiency in their households.

The Samsung Easter Smart Treasure Hunt promotion will offer these great deals for only a limited time (23 March until 20 April 2026), at selected retailers and online platforms.

^[1] Terms and Conditions Apply https://shop.samsung.com/za/promotion-terms-and-conditions

*Recommended Resale Price. Prices may vary per participating retailer.

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometre-sized RGB LEDs, raising the bar for colour accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB Artificial Intelligence (AI) engine, which uses AI processing to fully optimise both picture and sound^[2]. This advanced technology analyses each frame in real time and automatically optimises colour output for a more lifelike and immersive picture. With this AI engine, Micro RGB Colour Booster Pro recognises scenes with dull colour tones and enhances colours across all content for a more vivid and immersive viewing experience^[3].

Additionally, Samsung’s Micro RGB features Micro RGB Precision Colour, ensuring colours are delivered as intended for maximum accuracy and vividness, with precisely controlled colours that achieves 100% colour coverage of BT.2020, an international standard for colour accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Colour’ certification from the Verband der Elektrotechnik (VDE), one of the top German electrical engineering certification institutes.

With Glare Free^[4] technology, Samsung’s Micro RGB minimises reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to complement any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound and a smarter Bixby^[5] voice assistant, powered by generative AI – which offers a more conversational and personalised experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, one of the industry’s best security solution designed to protect users’ sensitive personal data and Samsung’s seven (7)-year free^[6] Tizen OS Upgrade program – which ensures ongoing software enhancements and long-term support. To learn more about Micro RGB, visit: Samsung.

^[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

^[2] Experience may vary depending on the content and environment.

^[3] Viewing experience may vary according to types of content and format.

^[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34.* Results based on test conducted under indoor lighting conditions.

^[5] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

^[6] Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience (MX) Business at Samsung Electronics. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best listening experience we’ve ever created.”

Computational Design Optimized for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analyzing data from hundreds of millions of global ear data points and running over 10,000 simulations.¹ The Buds4 series features an ultra-sleek, ergonomic fit with smaller,² better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilized blade includes a premium metal finish and an engraved pinch control³ area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colorways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximizing the vibration area and minimizing thespeaker’s edge, the wider woofer increases the effective speaker area by almost 20%⁴ compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio⁵ — ultimately delivering high-fidelity sound true to the original recording. These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximize Active Noise Cancellation functionality while minimizing feedback from wind and other external factors.

Maximized Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ⁶ allows for full media immersion, minimizing noise leakage by analyzing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call⁷ utilizes super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents⁸ — including Bixby,⁹ Google Gemini¹⁰ and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can also enjoy simple Buds setup.¹¹ Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customize the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture¹² controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series, launching with the Galaxy S26 series, is available for pre-order in select markets starting today, with general availability starting March 11.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

Galaxy Buds4 Series Specifications

^[1] Based on global ear data research conducted by Samsung Design Innovation Center.

^[2] Galaxy Buds4 only.

^[3] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

^[4] The exact number is 19.8%.

^[5] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

^[6] Available on Buds4 Pro.

^[7] Super wideband (SWB) call is available on Galaxy S26 series, S25 series, Z Fold7, Z Flip7, Z Fold6, Z Flip6, A56, Tab S11 series and Tab S10 series with One UI 6.1.1 or above. Additional devices may be supported in the future. Super wideband call is available regardless of the call app. SWB may not be supported depending on the mobile network between devices.​

^[8] AI features require a compatible Samsung Galaxy phone.

^[9] Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.

^[10] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.

^[11] Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​

^[12] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.

^[13] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

^[14] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.