As South African households increasingly look for technology that makes everyday life simpler, more efficient and more connected, Samsung is inviting consumers to experience its future of smart living during its Blue Tag Sale¹, running from 17 August to 27 September 2026.

This year’s Blue Tag Sale allows consumers to discover how Samsung’s Artificial Intelligence (AI)-powered ecosystem works together to create homes that are more intuitive and personalised. At the heart of this connected experience is SmartThings², Samsung’s intelligent platform that seamlessly connects compatible devices, enabling users to monitor, manage and automate their homes from a single app.

Whether it’s managing household appliances remotely, receiving personalised recommendations, or keeping track of energy consumption, SmartThings transforms everyday routines into effortless experiences. By bringing connected devices together, Samsung is helping consumers take greater control of their homes while making smarter decisions about energy usage.

One of SmartThings’ standout capabilities is its intelligent energy management. Through SmartThings Energy³, users can monitor electricity usage across compatible appliances, receive insights into consumption patterns and automate devices to operate more efficiently. These intelligent features not only help reduce unnecessary energy usage but also empower consumers to build more sustainable habits without compromising comfort.

The connected experience extends across Samsung’s offerings of AI-powered appliances and entertainment products. From refrigerators that help keep food fresher by optimising cooling performance, to artificially intelligent washing machines that automatically adjust wash settings⁴ based on each load, Samsung’s Bespoke AI range has been designed to simplify everyday living. Combined with Samsung Vision AI TVs and immersive audio solutions, the connected ecosystem delivers smarter experiences throughout the home.

SmartThings meets AI Home Visit https://www.samsung.com/za/smartthings/

Samsung’s Blue Tag Sale features exceptional offers across its AI-powered range, including:

• Bespoke AI 704L 4-Door French Door Refrigerator (RF71DB975012FA) – Now R64,999*, save R4,999. Buy this & Redeem a Free Gift⁵, a Galaxy A37 5G 256G.
• Bespoke AI Front Load Washer AI Wash 20kg (WF90F20ADSFA) – Now R24,999*, saving R3,000. Buy this & Redeem a Free Gift⁶, a Galaxy A07 64GB.
• Bespoke AI Dryer AI Dry 20kg (DV90F17CDSFA) – Now R25,999*, save R3,000. Buy this & Redeem a Free Gift⁷, a Galaxy A07 64GB.
• Bespoke AI Washer Dryer with EcoBubble, AI Wash and Steam (WD90HG6U94BBFA) – Now R10,999*, save R5,000.
• Bespoke AI Air Conditioner AR6500T 24000BTU (AR24BSHCMWK/FA) – Now R16,999*, save R2,800.
• Smart Monitor 32” M70F 4K Samsung Vision AI (LS32FM700UAXXA) – Now R8,499*, save R2,500.
• Samsung Vision AI QLED 4K S85F 65-inch TV (QA65S85FZEXXA) – Now R22,999*, save R7,000.

1. Terms and Conditions Apply ︎
2. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. SmartThings Energy currently works with washers, dryers, dishwashers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwaves, TVs and energy meters. ︎
4. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
5. Terms and Conditions Apply. ︎
6. Terms and Conditions Apply. ︎
7. Terms and Conditions Apply. ︎

Adding a heavy dose of local sporting pride, the inclusion of DHL Stormers players gives Cape Town fans a rare chance to interact off the field, snap unforgettable moments, and test the limits of Galaxy AI side-by-side with rugby royalty. Whether it is using the latest Galaxy Z8 Series camera features to capture crisp, high-quality selfies with the main camera or exploring the seamless device ecosystem, visitors can experience how Samsung technology keeps fans closer to the action.

When visiting the Galaxy Hangout at Canal Walk on Saturday, 12 September, attendees will also have a chance to win exclusive prizes. For example, when you complete the product experience journey, you’ll stand a chance to win 1 of 2 signed DHL Stormers Jerseys¹.

Rae Hargreaves, the Head of Marketing of MX at Samsung South Africa says “South Africans know the hustle. We know the places we gather, the people we meet there and the moments that become stories we keep coming back to. The Galaxy Hangout brings those familiar rhythms of everyday life into an immersive experience built around the three distinct Galaxy Z8 Series form factors. Rather than asking visitors to compare specifications, Samsung invites them to discover where they belong to ultimately discover foldable belongs with them.”

The calendar of Samsung Galaxy Hangout stops in the Mother City’s favourite hangout spots this September is a follows:

• Canal Walk – 12 September
• Route Mall – 24- 27 September
• V&A Silo District – 16-17 September
• The Heritage Music Festival at Groote Schuur High School – 19 September
• Go Bright or go Home Picnic at The Castle of Good Hope – 26 September
• Down to Earth Market – 30 September

Step aboard the Galaxy Hangouts Bus and the experience unfolds across three distinct spaces, each inspired by a different foldable, its signature colour and the lifestyle persona it represents. Visitors can expect hands-on interactions, giving them the chance to see how the devices naturally fit into the way they live, work, create and connect.

The spaces are tailored to allow visitors to explore and see which Galaxy foldable best matches their persona, and each space offers a different glimpse into the possibilities of the Galaxy Z8 series.

And there will be plenty of opportunities to make the experience your own. Visitors can capture content, create moments with friends and put the foldables into action in ways that feel less like a product demonstration and more like a day out.

Whether you are a die-hard rugby supporter, a fan of the Samsung Galaxy Z8 Series, or just searching for a fun group activity on these dates, these hangouts are definitely worth a visit. The core concept behind the Galaxy Hangout is straightforward: there is a Galaxy foldable designed for every type of user.

So, grab your crew, bring your curiosity and come find out which Galaxy foldable is your kind of foldable. Whether you’re all about getting things done, creating and expressing yourself, or immersing yourself in the things you love, the Samsung Galaxy Z8 Series Hangout awaits.

1. T’s and C’s apply ︎

“Customers around the world increasingly expect home appliances to harmonise with their living environments,” said Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “By bringing our flat design to a wider range of laundry appliances, Samsung aims to deliver a consistent design experience that combines refined aesthetics with thoughtful usability.”

Refined Flat Design Improves Interior Fit & Usability

Samsung’s expansion of its signature flat design to the new 24-inch front-load washer line-up marks the latest evolution of the company’s design approach across its home appliance portfolio. Compared to Samsung’s previous designs that featured more protruding front elements, the updated design offers a flat front surface with a more uniform appearance. This creates a cleaner, more sophisticated look that blends naturally into modern interiors and living environments.

Beyond aesthetics, the design also enhances everyday usability. The large door with a wide opening angle enables easier access when loading and unloading laundry, making the task more convenient. More broadly, the new line-up and the showcase during IFA reflect Samsung’s continued efforts to expand refined design experiences to more consumers and living spaces.

Features Designed for Everyday Laundry Needs

In addition to the redesigned exterior, the new line-up incorporates key laundry technologies previously available on select premium models, bringing advanced washing experiences to more consumers. The line-up features Bubble Shot, soaks the laundry by spraying water on it. This helps reduce wash time while maintaining effective cleaning performance,²providing a more convenient laundry experience for users.

The line-up also comes with Ecobubble technology, which allows detergent to dissolve more quickly and distribute more evenly across fabrics – helping users save energy while washing clothes effectively, even at low temperatures.³By combining a refined exterior with advanced laundry technologies, Samsung’s new 24-inch washer line-up delivers a more intuitive laundry experience across diverse households. The company will continue to expand user-focused design approaches and technologies across its home appliance portfolio.

Exhibition Information

Samsung is showcasing its latest innovations at Samsung Connect, which is being held at Humboldt Carré in Berlin from Sept 02 – 06. The new 24-inch washer line-up is currently on display, allowing visitors to see the products’ refreshed design ahead of their official launch.

1. The products shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability has not been determined. ︎
2. Based on internal testing using the Cotton cycle on a WW7400D model with Bubble Shot compared to a conventional Samsung washing machine without Bubble Shot. Results may vary depending on the type of laundry and the usage environment. ︎
3. Based on internal testing in accordance with IEC 60456 using AI Energy Mode combined with Ecobubble compared to default settings. Results may vary depending on conditions of use. ︎

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

*Availability may vary per region, country or carrier.

This spring, Samsung is inviting consumers to embrace that fresh start through its annual Blue Tag Sale¹, bringing together intelligent, artificial intelligence (AI)-powered innovations across Mobile eXperience and Consumer Electronics that help make everyday life simpler, more connected and more rewarding.

Refresh Your Home

More than appearances, a refreshed home is about creating a living space that works intelligently around you. Samsung’s Bespoke AI home appliances bring new levels of convenience into everyday routines. From Bespoke AI Refrigerators that help families better manage food storage and reduce waste to Bespoke AI washing machines and dryers that intelligently optimise every laundry cycle², household chores become simpler, more efficient and less time-consuming.

Shop Home Appliance Offers and get complimentary gift up to the value of R10 000³ https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

For a more comfortable home this spring, Samsung WindFree Air Conditioners⁴ help create an inviting indoor environment without the discomfort of direct cold airflow. Designed for effortless comfort, they complement Samsung’s connected home ecosystem – making it easier to manage your space, enjoy the season at home and get ready for summer.

Connected through SmartThings⁵, Samsung’s intelligent ecosystem allows compatible devices to work together effortlessly, giving homeowners greater visibility and control over their homes whether they are relaxing in the lounge or away for the day. The result is a home that not only feels refreshed but operates more efficiently, helping consumers save time and use energy more thoughtfully.

Shop TV and Sound Devices https://www.samsung.com/za/offer/blue-tag-sale/tv-soundbar-deals/

Entertainment is also part of the spring refresh. Samsung’s Neo QLED, OLED and Mini LED TVs deliver exceptional picture quality for family movie nights, live sport and streaming, while Samsung Soundbars create immersive audio that transforms the living room into a true entertainment destination.

For those balancing work and personal life, Samsung Monitors offer the flexibility to move seamlessly between productivity and entertainment on a single intelligent display—helping you make the most of every space and every moment at home.

⁶The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required Intended⁷ for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Powered by AI. Connected Around You.

What truly brings Samsung’s ecosystem together is the power of AI. Rather than existing as individual devices, Samsung’s ecosystem is designed to create personalised experiences that become more intuitive over time. Whether it’s helping automate household routines, making it easier to find information across devices or enabling seamless continuity between work and home, Samsung’s AI innovations remove everyday complexity so consumers can focus on what matters most.

This intelligent connectivity reflects Samsung’s vision of technology that feels less like another device to manage and more like a trusted companion that quietly supports modern lifestyles.

As consumers embrace the optimism and energy that spring brings, Samsung’s Blue Tag Sale offers an opportunity to begin that next chapter with technology designed to make everyday living simpler, smarter and more enjoyable.

Running until 27 September 2026, Samsung’s Blue Tag Sale features limited-time offers across a wide range of Mobile eXperience and Consumer Electronics products, making it the perfect time for consumers to refresh their homes, renew their routines and discover the benefits of connected, AI-powered living.

Remember, the offers are available for a limited time and while stocks last, so shop today to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

1. Terms and Conditions Apply. ︎
2. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together ︎
3. Terms and Conditions Apply. ︎
4. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
5. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
6. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
7. Intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

Samsung’s EcoBubble technology¹ and OMO’s stain removal formula complement each other, delivering exceptional cleaning performance while treating fabrics with the care they deserve.

This technology transforms detergent into bubbles before the wash cycle begins, allowing the detergent to penetrate fabrics easily and clean effectively, even at lower water temperatures. This enables powerful stain removal while helping to minimise unnecessary stress on fabrics².

Complementing this innovation is OMO’s Ecoboost technology, which gives breakthrough cleaning performance. Penetrating deep into the fibres of clothes to remove the toughest of stains.

As wardrobes continue to evolve into long-term investments, smarter laundry habits are becoming just as important as the clothes themselves. Repeated harsh washing can contribute to unnecessary fabric wear, shortening the lifespan of garments and increasing replacement costs. Choosing the right washing technology and detergent helps reduce this wear, keeping favourite clothing items looking newer for longer.

The Wash Days Powered by OMO campaign celebrates this shared commitment to smarter fabric care. By combining Samsung’s intelligent laundry innovation with OMO’s trusted cleaning expertise, consumers no longer need to choose between exceptional stain removal and gentle garment care.

* Terms and Conditions Apply

1. EcoBubble^TM is activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg. ︎
2. Results may vary depending on actual usage conditions. ︎

It’s the perfect opportunity to reflect on the small comforts that help make mornings, busy workdays and quiet evenings at home feel a little more enjoyable. Among those comforts is something many homeowners may not think about often, precisely because it works effortlessly in the background.

The Samsung Bespoke AI WindFree Air Conditioner was designed around a simple idea: the best comfort is often the kind you barely notice.

In modern homes, comfort means more than simply cooling a room. Today, living spaces have become offices, classrooms, entertainment hubs and places where families reconnect after long days. As a result, many people are seeking solutions that create comfort without adding distractions.

Samsung Bespoke AI WindFree has low-noise¹ operation and works quietly in the background, creating a comfortable indoor environment without competing for attention. It means conversations can flow naturally. Movies can be enjoyed without background noise interfering. Early mornings can feel peaceful. Bedtime routines can remain undisturbed.

Supporting Focus in the Modern Home

Hybrid and remote working have transformed how people use their homes. Kitchen tables become offices, spare rooms become study spaces, and living rooms host important online meetings.

Whether studying for exams, working on creative projects or simply taking a few moments for mindfulness and reflection, users can enjoy a calmer and comfortable environment.

Comfort That Learns and Adapts

Comfort becomes even more valuable when it requires less effort. Samsung’s AI Comfort Cooling² feature intelligently adjusts temperature settings based on room conditions and usage patterns. Over time, the system learns preferences and automatically adapts to create a consistently comfortable environment.

Rather than constantly reaching for a remote control or adjusting settings throughout the day, homeowners can enjoy a more seamless experience. As room conditions change, AI Comfort Cooling works behind the scenes to maintain ideal conditions, helping users stay focused on what matters most.

Designed with Efficiency in Mind

Comfort and energy efficiency increasingly go hand in hand for modern households. Samsung Bespoke AI WindFree incorporates Digital Inverter Boost technology, which helps deliver powerful performance while reducing energy consumption and operational noise.

The technology can reduce energy use by up to 77%³, helping households stay comfortable as the days get warmer while managing electricity costs more effectively. For families navigating rising energy expenses, this balance between performance and efficiency offers valuable peace of mind.

1. Based on internal testing. Generates a 40% reduction in the 1kHz noise band, which is the weakest level of sound that humans are sensitive to. ︎
2. To use AI Auto Cooling a Wi-Fi connection and SmartThings are required. ︎
3. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎

Samsung’s Bespoke AI laundry range is designed to make washing clothes more intelligent, efficient and personalised. Instead of relying on users to choose the ideal settings, Samsung’s AI-powered washing machines automatically analyse each load and optimise washing conditions to deliver outstanding cleaning results while helping to reduce unnecessary water, energy and detergent usage.

The result is a laundry experience where technology quietly works behind the scenes, allowing consumers to spend less time thinking about laundry and more time doing what they enjoy.

Samsung’s intelligent washing technology becomes even more powerful when connected through SmartThing¹. Whether at work, running errands or relaxing at home, users can monitor, control and manage their washing machine remotely using their compatible Galaxy smartphone. From receiving cycle notifications to adjusting wash programmes and tracking energy usage, SmartThings transforms laundry into a connected experience that fits naturally into busy everyday routines.

Rather than interrupting daily life, laundry becomes another task that simply happens in the background, supported by intelligent technology that keeps users connected wherever they are.

Partnering with OMO further enhances this experience. OMO’s concentrated formula is designed to deliver exceptional stain removal while using optimised amounts of detergent, complementing Samsung’s intelligent wash cycles that carefully adapt to every load. Together, the appliance and detergent create a smarter system in which every component works in harmony to deliver excellent cleaning performance while supporting more efficient use of resources.

Through innovations like Bespoke AI and SmartThings, Samsung is creating a connected ecosystem where everyday appliances communicate intelligently, anticipate user needs and simplify household management. The laundry room becomes another example of how AI can deliver meaningful convenience, quietly improving everyday experiences without adding extra effort.

1. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Few moments bring South Africans together quite like rugby. From neighbourhood braais and packed living rooms to friends and family following every tackle wherever they are, the rugby season has a unique way of turning ordinary weekends into memorable shared experiences.

This rugby season, Samsung is helping fans elevate match day at home with its Blue Tag Sale, featuring exceptional offers across selected Mobile, Home Entertainment, Monitor and Home Appliance products.

Whether it’s watching every line break unfold on a supersized screen, hearing the roar of the crowd through powerful sound or keeping up with the conversation across connected Galaxy devices, Samsung technology is designed to bring supporters closer to every moment of the action.

Bring the Stadium Atmosphere Home

For supporters looking to upgrade their match-day experience, Samsung’s range of Vision AI TVs combines great picture quality with smart viewing technology¹, bringing everything from the intensity on players’ faces to the movement across the pitch into vivid focus. Paired with a Samsung Soundbar, the experience becomes even more immersive, delivering rich, room-filling audio that brings the whistles, anthems and roar of the crowd into the heart of the home.

The right technology can transform how fans experience the game. Larger screens bring greater detail to every try, tackle and replay, while powerful sound helps recreate the energy and atmosphere of being closer to the stadium.

Stay Connected to Every Moment

Match day is about more than the 80 minutes on the field. Samsung’s connected ecosystem helps fans stay part of the experience before, during and after the game. Supporters can catch pre-match analysis on a Galaxy Tab, keep an eye on match-day content from the Bespoke AI Family Hub while preparing snacks in the kitchen, settle in front of a Samsung Vision AI TV for kick-off, and capture and share their favourite reactions and celebrations on a Galaxy smartphone.

With Samsung’s connected ecosystem working seamlessly across devices, fans can spend less time thinking about the technology and more time enjoying the game and the people they share it with.

More Ways to Upgrade with Samsung’s Blue Tag Sale

As part of Blue Tag Sale, consumers can enjoy savings across selected Samsung products spanning Mobile, TVs and Home Entertainment, Monitors and Home Appliances, providing an opportunity to upgrade the technology they use not only on match day, but every day.

Home Entertainment & Monitors

• 98″ QLED Q7F 4K Samsung Vision AI Smart TV (QA98Q7FAAUXXA) – From R49,999*²
• 75” Mini LED M70H 4K Samsung Vision AI Smart TV 2026 (UA75M70HAUXXA) – Now R13,999*
• Q-series Soundbar HW-Q930H 9.1.4ch Subwoofer & Rear Speaker (2026) (HW-Q930H/XA) – Now R14,999*, save R2,000
• 55” Mini LED M80H 4K Samsung Vision AI Smart TV 2026 (UA55M80HAUXXA) – Now R8,999*
• B-Series Soundbar HW- B650F 3.1 ch Subwoofer (HW-B650F/XA) – Now R3499*, save R500
• 49″ Odyssey OLED G9 G93SD DQHD 240Hz Gaming Monitor (LS49DG932SAXXA) – Now R28,499*, save R11,500
• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R8,999*, save R3,000

Whether preparing for the next big fixture, upgrading the family entertainment setup or bringing more connected technology into the home, Samsung’s Blue Tag Sale gives consumers more ways to make every moment count.

Home Appliances

• Built in Oven Dual Cook Flex Steam Multi-Function 76L (NV7B5775XAK/FA) – Now R18,499*, save R3,500
• Bespoke AI 4-Door French Door Refrigerator 630L (RF29BB8600MTFA) – Now R47,999*, save R7,000, plus receive a free Galaxy A37 5G 256GB valued at R9,000
•  Top Load Washer with BubbleStorm 27Kg (WA27B8375GV/FA) – Now R15 499*, save R3,500, plus receive a free Galaxy A07 (64GB) valued at R3 000.
• AI Front Load with Eco bubble 11Kg (WW11CGP44DSBFA) – Now R10,999*, save R3,000, plus receive a free Galaxy Tab A11 Wi-Fi valued at R3,499

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R4,999*, save R1,500
• Buds 3FE – Now R2,099*, save R600
• Log in to Samsung online store or Samsung Shop App for even more savings

Mobile eXperience Offers valid until 6 September 2026

The Samsung Blue Tag Sale runs from 17 August to 27 September 2026, while stocks last, T&C’s Apply. For more information and to explore participating products and offers, visit https://www.samsung.com/za/offer/blue-tag-sale/

1. Samsung account and internet connection is required to us AI features. ︎
2. Terms and Conditions Apply. ︎

* Recommended retail prices. Offers are available on selected products and may vary by participating retailer. While stocks last.

Samsung South Africa has officially launched its Spring Blue Tag Sale^[1], giving consumers the opportunity to own the brand’s latest innovations. Running for a limited time, the nationwide campaign offers genuine savings across Samsung’s Mobile eXperience (MX) and Consumer Electronics (CE) product portfolios, making it easier than ever for consumers to upgrade the technology they use every day.

Blue Tag Sale has grown to become one of Samsung’s flagship retail campaigns, combining various meaningful offers with the innovation, quality and connected experiences that consumers have come to expect from the brand. Whether upgrading to the latest smartphone, transforming home entertainment, gaming monitor or investing in intelligent home appliances, customers can enjoy exceptional value across a wide range of products.

Blue Tag Sale gives consumers an opportunity to experience Samsung’s latest technologies, from Galaxy AI and immersive entertainment to artificially intelligent home appliances, while enjoying genuine savings that make upgrading even more rewarding, offers start from 17 August 2026.

Some of the Blue Tag Sale offers include the following^[1]:

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE Jetblack – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R5,299*, save R896
• Buds 3FE – Now R2,099*, save R400

TV & Home Entertainment

• New 65-inch Mini LED M80H 4K Samsung Vision AI Smart TV (UA65M70HAUXXA) – Now R11,999*
• Q-Series HW-Q930H 11.1.4ch Soundbar (HW-Q930H/XA) – Now R14,999*
• New 85-inch Neo QLED QN70H 4K Samsung Vision AI Smart TV (QA65S85FZEXXA) – Now R27,999*
• B-series Soundbar HW-B450F 2.1 ch Subwoofer (HW-B450F/XA) – Now R2,499*

Home Appliances & Air Conditioners

• Bespoke AI Side-by-Side Family Hub Refrigerator 594L (RS90F64A2FFA) – Now R44,999* (save R10,000, plus receive a free Galaxy Tab S10 Lite Wi-Fi and Galaxy Buds Core valued at R9,999)^[2] Side-by-Side Refrigerator 617L (RS70F65K2FFA) – Now R22,999*, save R5,000
• AI Top Loader Washer with Ecobubble 19kg (WA80F19S8BFA) –Now R7,999*, save R3,000
• Front Loader Washer Ecobubble 9kg (WW90DG5U34ABFA) – Now R7,999*, save R2,000
• Bespoke AI WindFree AR80 Mid Wall Split (AR80F12CADW/FA) – Now R15,499*, save R3,500

Gaming Monitors

• 40″ Odyssey G7 G75F WUHD 180Hz Gaming Monitor (LS40FG750EUXEN) – Now R18,999*, save R6,000
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor (LS27FG530EUXEN) – Now R4,499*, save R1,400

From the latest Samsung Vision AI televisions, Odyssey Gaming Monitors that deliver immersive entertainment experiences to Bespoke AI home appliances designed to simplify everyday living, and Galaxy devices that bring the power of Artificial Intelligence (AI) into consumers’ hands, Blue Tag Sale provides compelling reasons to upgrade every part of the connected home.

Remember, the offers are available for a limited time and while stocks last, so shop early to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

^[1] Terms and Conditions Apply.

^[2] Terms and Conditions Apply.

*Recommended Resale Price. Prices may vary per participating retailer.

With smart technology, Artificial Intelligence (AI)-driven features, and seamless connectivity through Samsung SmartThings ^[1] , Samsung Air Conditioners introduce a new kind of winter comfort. One that quietly balances varying preferences in the home, without the daily negotiation, because comfort should be designed.

Samsung air conditioners are designed to bring year-round comfort, providing warmth and relaxation for the whole family. Enriching the experience is the SmartThings app, which lets users control their home temperature remotely. Whether it’s warming the house before the school run ends, on the home commute, or fine-tuning comfort without leaving the bed, the system helps remove the small frictions that add up over winter.

Warmth That Moves Through Your Space

Samsung WindFree ^[2] technology transforms how warmth travels through a space. Instead of creating pockets of heat and cold, it distributes air evenly, wrapping the room in warm comfort.

There’s no longer a “prime spot” on the couch. No more moving between rooms in search of the perfect temperature. From the living room to the home office corner, warmth settles in, reaching every room without overwhelming the space.

Smart Motion Detect Sensor

Winter comfort should feel intuitive, and with motion detection technology^[3] , Samsung WindFree systems respond to presence in real time.

Rooms that are empty are not unnecessarily heated, until someone enters. It’s a subtle choreography between movement and temperature, helping users reduce energy consumption while keeping the experience seamless. The house begins to feel less like a system to manage and more like an environment that understands.

AI Comfort Zones for Everyday Life              

Every household is a mixture of preferences. Parents may prefer a warmer bedroom, while teens lean toward cooler sleeping conditions. Shared spaces demand balance, while private spaces call for individuality.

Samsung’s AI-powered comfort zones learn these patterns over time. The system quietly builds a map of preferences, adjusting temperatures across rooms to suit different needs without constant input. The lounge remains cosy for family time, while bedrooms adapt to individual comfort, thus taking away the need to constantly adjust, negotiate, or compromise.

More than just heating, Samsung’s air conditioners are about removing friction from everyday living. It is about turning a shared space into a balanced one, where comfort is consistent, effortless, and inclusive.

By combining intelligent airflow, adaptive learning, and connected control, Samsung is redefining what winter comfort can feel like.

^[1] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts.

^[3] The Motion Detect Sensor detects movement. Normal option (Default): +20 minutes (WindFreeTM) / +40 minutes (WindFreeTM +20C) / +40 minutes (WindFreeTM +40C or Soft Off).