Samsung’s success is driven by its relentless pursuit of innovation and its commitment to meeting the evolving needs of consumers. By combining cutting-edge technology with sleek design and intuitive functionality, Samsung continues to raise it’s standards in the consumer electronics industry.

In another remarkable 2025 achievement highlighted by market research firm Omdia’s report – Samsung was ranked as the World’s No.1 TV brand^[2]  for the 20th consecutive year; marking two decades as the global innovator in the television industry. Samsung has held the top position in the global TV market since 2006 and; the company recorded a 29.1% share of the global TV market in 2025. For Samsung, the 20 consecutive years of leadership demonstrate its sustained innovation, technological excellence and the ability to continuously meet evolving consumer expectations.

Furthermore, Samsung has recently proudly announced that it has maintained its position in the audio-visual sector as the world’s top soundbar brand for the 12^th year in a row. According to new research from Futuresource Consulting, Samsung captured 21.5% of the global soundbar revenue and 19.7% of unit volume in 2025^[3] , continuing its incredible streak that began in 2014.

This milestone, along with two decades of global TV authority – reinforced Samsung’s position at the forefront of home entertainment. And not only that, this achievement demonstrates strong consumer confidence in the brand’s audio innovations while also strengthening Samsung’s capability in delivering premium home entertainment experiences to its customers.

To top things off – Samsung has also recently retained its position as the world’s No. 1 gaming monitor brand for the seventh consecutive year, continuing a run that started in 2019. According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue^[4] – reinforcing its premier position in high-performance gaming displays.

Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share^[5] . This premium position highlights Samsung’s commitment to performance, innovation and delivering cutting-edge display technologies for gamers and professionals alike.

These outstanding accolades provide independent proof of Samsung’s ground-breaking innovation and authority across multiple product categories. With a vision to shape the future of technology, Samsung is committed to pushing boundaries and creating experiences that enrich lives.

 ^[1]  IPSOS. Online Survey, 1 Sep 25 – 3 Oct 25. Most preferred single answer (MPSA) for Washing Machines (48％) and Refrigerators (38％). Sampled 800 general public participants

 ^[2]  Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

 ^[3] Samsung is No.1 in Soundbar sales in the world. Source: 1) Report name: “Worldwide Home Audio Quarterly Tracker”

2) Data: Worldwide Soundbar Market Share by manufacturer – Annual units and value basis

 ^[4]  Source : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount). Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)

 ^[5] Source data : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount) *144Hz or higher applied

As winter approaches, Samsung presents its new seasonal campaign, “Stay Warm Your Way”, showcasing the innovative range of artificially intelligent air conditioning systems. The campaign introduces a smarter, more personalised approach to home heating, powered by Samsung Air Conditioning technology.

Winter comfort is personal, adaptable, and intuitive. Samsung’s Stay Warm Your Way campaign reflects a broader shift from conventional heating methods to artificially intelligent^[1] air conditioning systems that respond to individual preferences and lifestyles.

Whether it’s maintaining the optimal evening temperature or warming up a space before you arrive home, Samsung’s approach puts control in the hands of the user, while reducing the need for constant manual adjustments. Samsung continues to push the boundaries of what smart home technology can do, and at the heart of this campaign is the brand’s commitment to creating seamless, intelligent experiences that simplify everyday life.

From learning your habits, adapting, and optimising use, Samsung’s air conditioners are designed to do more than just regulate temperature. Through Artificial Intelligence (AI)-powered features, users can enjoy automatic temperature adjustments based on usage patterns, ensuring consistent comfort without the guesswork. Integrated with smart home ecosystems and accessible via SmartThings^[2] App, these systems allow users to control their environment remotely, bringing convenience and control into perfect harmony.

With Fast Heating, you can heat rooms rapidly, and when it’s activated, warm air is distributed across an entire room. The Fast Heating mode’s unique design means that the room reaches the desired temperature faster than other conventional models^[3] .

Samsung’s AI-driven climate control features take the effort out of staying comfortable. By analysing user habits and environmental conditions, the system automatically fine-tunes settings to maintain the ideal temperature.

The result is a home that feels just right, without constant adjustments, helping users save time while enjoying a more tailored experience. Additionally, the energy-efficient^[4] design supports more mindful electricity usage, an increasingly important factor for modern households.

With more people spending time at home, comfort, convenience, and efficiency have become essential. From quiet operation to sleek design and intelligent controls, Samsung air conditioners fit seamlessly into contemporary homes, delivering comfort that adapts to every moment.

^[1] Requires the use of SmartThings App and a Samsung account.

^[2] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[3] Based on internal testing of the AR18AX4ZAWK model using Fast Mode compared with the conventional AQ12EASER model, measuring the time taken to increase the room temperature from 9°C to 20°C.

^[4] Based on internal testing of the AR09TXCTT model compared with the Samsung conventional model AQ09TSLXEA.

High Fashion Meets Laundry Innovation

The campaign video brings Samsung’s AI laundry innovation into the world of high-fashion. Iconic red fabric clothing — a symbol of uncompromising style — takes centre stage as it meets the Bespoke AI Laundry Combo, showcasing how Samsung’s advanced washing technology delivers exceptional care for even the delicate fabrics.

Samsung’s Bespoke AI Laundry Combo^[2] is equipped with AI Wash & Dry+^[3], which recognises fabric types for smaller laundry loads and optimises laundry performance accordingly. By detecting the characteristics of each load, it adjusts water level, spin speed, and the duration of the wash and dry cycles to deliver optimal cleaning results and ensure that garments receive the precise level of care needed during each wash cycle.

Alongside the digital campaign, Samsung launched a large-scale digital out-of-home (DOOH) activation at Piccadilly Circus in London, one of the world’s most prominent advertising landmarks. The campaign will also extend to DOOH advertising across multiple global regions including Korea, where consumers will be able to experience the campaign through DOOH displays in high-traffic areas of Seoul like the Myeongdong and Gangnam Station.

EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics expressed that the collaboration with ‘The Devil Wears Prada 2’ is a celebration of the intersection between fashion and technology. Just as the film sets new standards for style, Samsung’s Bespoke AI Laundry Combo sets a new benchmark for intelligent fabric care.

The 20th Century Studios’ “The Devil Wears Prada 2” is in cinemas now.

^[1] The campaign is valid for global regions excluding the United States and Canada.

^[2] Availability and functions may vary by model, region, and country. (Applicable model: WD90H***H***)

^[3] Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels. Denim, Outdoor) for loads up to 3kg. A turbidity sensor operates for all weights.  Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.

Samsung has been recognised as the Most Preferred household Refrigerator and Washing Machine Brand in South Africa^[1], according to the Brand Attitude Survey (BAS) 2025 conducted by Ipsos, a leading global market research firm. This accolade underscores Samsung’s strong reputation, influence and trust customers have in its home appliances.

The survey, which was conducted between 1 September and 3 October 2025, assessed consumer preferences and awareness regarding refrigerators and washing machines. Samsung emerged as the Most Preferred Single Answer (MPSA) brand for both Washing Machines (48%) and Refrigerators (38%).

This strong endorsement reflects Samsung’s commitment to delivering innovation that is thoughtfully designed, quality that is built to support modern South African households.

“Consumers naming us the most preferred household brand for refrigerators and washing machines is a powerful validation of our approach and a solid affirmation of the quality of our products. It reflects the trust South Africans place in the Samsung brand to deliver appliances that simplify everyday life, protect what matters most and continue to improve as their needs change,” said Mark Mackay, Director: Home Appliances at Samsung Electronics South Africa.

Why Samsung Home Appliance

• Bespoke AI^[2]
  Smart appliances that learn usage patterns and optimise performance, taking the guesswork out of daily chores and making home life more efficient.
• SmartThings^[3]
  Seamless integration across Samsung devices, allowing users to monitor, control and automate appliances from their smartphones (or tablets), whether at home or on the go.
• Knox Security^[4]
  Enterprise-grade security built into connected appliances, helping protect personal data and giving consumers peace of mind in an increasingly connected world.
• Reliability
  Appliances undergo rigorous durability testing, resulting in trusted quality and long-lasting performance. Various devices also receive long-term software updates that keep them secure and capable long after purchase. Furthermore, a strong service and support network ensures help is available when it’s needed.

^[1] IPSOS. Online Survey, 1 Sep 25 – 3 Oct 25. Most preferred single answer (MPSA) for Washing Machines (48％) and Refrigerators (38％). Sampled 800 general public participants
^[2] AI based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
^[3] Requires the SmartThings App, which is available on Android and iOS device. A Wi Fi connection and a Samsung account are also required.
^[4] Applied to all appliances that have an Internet connection.

No two homes tell the same story.

One family rises at dawn for school runs. Another works night shifts. Some households cook sumptuous weekend feasts. Others rely on quick weekday meals between activities. Yet for years, appliances were built with a one-size-fits-all mind-set.

Samsung is changing that narrative by building appliances that can learn your family’s habits.

Through its Bespoke AI ecosystem, Samsung is pioneering personalisation at scale, where technology adapts continuously to the rhythms, preferences and energy patterns of each household. This is the evolution of the AI Home Companion.

Built-in Intelligence

Personalisation is not an add-on feature. It is embedded within the appliance itself.

AI Wash^[1] refines performance over time, learning how frequently laundry is done, what fabrics dominate and how much detergent is needed. It improves efficiency without requiring reprogramming. AI EcoBubble^[2] uses intelligent fabric sensing and bubble technology to deliver up to 70% energy savings^[3] while removing 24% more soil^[4] , even in cold water. They use Artificial Intelligence (AI) to analyse fabric types and load weight, optimising detergent, water and bubble usage for high quality care and efficiency.

In climate control, AI Fast and Comfort Cooling^[5] ensures rapid temperature adjustments without an unexpected draft. The system learns occupancy patterns, adjusting cooling performance to deliver comfort only when and where it is needed.

This is personalisation that evolves. The more you live, the more your appliances understand.

An Ecosystem with a Bird’s Eye View

True personalisation happens when devices communicate. Through SmartThings^[6] , Samsung connects refrigerators, washing machines, ovens, air conditioners, TVs and mobile devices into a unified ecosystem with contextual awareness.

SmartThings^[6] Energy provides visibility into household consumption patterns, helping families make informed decisions and encouraging more sustainable living. Over time, the system learns preferences and automatically optimises operations to reduce unnecessary consumption without sacrificing comfort.^[7]

Secure, Reliable and Built for the Long Term

As homes become more intelligent, security becomes foundational. Samsung Knox^[8] safeguards connected appliances at both hardware and software levels, protecting data, access controls, and personal information. Personalisation should never mean a compromise on privacy.

Reliability also defines the AI Home Companion. Samsung appliances undergo rigorous durability testing and receive long-term software updates to remain secure and capable. With extended warranties, families invest in intelligence that lasts.

Why Personalisation Matters

Personalisation is not about novelty but about relevance. In a country as diverse as South Africa, homes vary widely in size, energy access and needs, climate conditions and lifestyle patterns. An adaptive AI ecosystem takes these differences into account and balances across apartments, suburban homes and all other household types in between.

When appliances respond to real-life behaviour, families spend less time configuring technology and more time benefiting from it. The technology fades into the background, allowing life to take centre stage.

The Future of the AI Living Companion

Samsung’s vision extends beyond smart appliances. It is about shaping a home that grows with you. Work patterns shift. Energy demands fluctuate. Through continuous learning and software updates, the Samsung AI ecosystem evolves with these transitions. More than connected, the home becomes attentive.

In this future, your refrigerator anticipates your weekly habits. Your washing machine aligns with your schedule. Your air conditioning understands seasonal nuances. Your energy consumption adapts automatically. And it’s all coordinated through one secure ecosystem. With this kind of personalisation happening at scale, it is not technology that demands attention, but technology that pays attention.

Samsung is not simply building appliances. It is building AI Living Companions designed to enrich life, strengthen families, and transform houses into responsive, intelligent homes that truly understand^[9] the people inside them.

Samsung is your companion in this new era, making the “home of the future” the reality of your today. For more details, visit https://www.samsung.com/za/home-appliances/why-samsung-appliances/

^[1] Based on an AI-created algorithm. Actual results may vary depending on individual use.

^[2] AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

^[3] Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

^[4] Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

^[5] To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required. SmartThings server stores user data, preferences and usage patterns to suggest the most useful options

^[6] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically.  Supported OS specifications and app screen configuration may change with app updates.

^[7] Results may vary depending on the actual usage conditions and patterns.

^[8] Applied to all appliances that have an Internet connection.

^[9] AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New data sets maybe introduced to our learning model from time to time to enhance its accuracy.

Created to bring value and innovation together during the Easter season, the promotion encourages shoppers to explore Samsung’s ecosystem of devices and discover deals across TVs, sound devices home appliances and monitors. Each category offers the chance to unlock smart living solutions that enhance entertainment, comfort, and everyday convenience.

During the promotional period, consumers can enjoy special offers across selected products, making it easier to transform their homes with technology designed to simplify modern life. From immersive home entertainment experiences and intelligent home appliances to productivity-enhancing monitors and climate control solutions, Samsung’s portfolio is built to support a smarter lifestyle.

Some of the deals include these;

• 98 Inch DU9000 Chrystal UHD TV UA98DU9000 – Now R39,999^*, save R10,000
• 85 Inch QN70F 4K Neo QLED Mini LED TV – Now R32,999^*, save R7,000
• Bespoke AI Side-by-side 21.5-inch Family Hub Screen, Black 594L – Now R39,999^*, save R10,000
• AI Wash Ecobubble AI Energy Mode Top Loader – Now R7,999^*, save R1,500
• Q- Series Soundbar HW-Q800F 5.1.2ch Subwoofer – Now R8,999^*, save R2 000

The Smart Treasure Hunt idea reflects the excitement of discovering hidden gems, with shoppers encouraged to explore Samsung’s innovations that bring connectivity into the home. By integrating cutting-edge technologies across its product range, Samsung continues to deliver solutions that work seamlessly together to create a more connected living environment.

Whether upgrading your living room entertainment setup, refreshing the kitchen with intelligent appliances, enhancing your home office with a high-performance monitor, or improving your indoor comfort with energy-efficient air conditioning, the Easter promotion offers consumers the chance to invest in technology that enhances everyday life.

Samsung’s broader vision of a connected home ecosystem means that its devices are designed to work together intuitively, enabling users to enjoy greater control, convenience and efficiency in their households.

The Samsung Easter Smart Treasure Hunt promotion will offer these great deals for only a limited time (23 March until 20 April 2026), at selected retailers and online platforms.

^[1] Terms and Conditions Apply https://shop.samsung.com/za/promotion-terms-and-conditions

*Recommended Resale Price. Prices may vary per participating retailer.

Samsung officially re-launched its newly revamped Gateway store on 26 February 2026. This playground for innovation has been reopened to showcase a refreshed design as well as offer its loyal customers hands-on experience with the latest Galaxy devices, including the new Galaxy S26 series.

The soon to be launched Galaxy series that will comprise the Galaxy S26 Base, Plus and Ultra models – signifies Samsung’s ambition for significant innovation and is expected to focus on advanced AI integration, enhanced performance and refined hardware targeted specifically for South Africa’s premium market. Following a comprehensive three-week long renovation period that forms part of a broader strategy to modernise Samsung’s retail presence in South Africa, the space has been thoughtfully curated to create a seamless journey where customers can explore connected technology across mobile, wearable, audio-visual and Bespoke AI home appliances.

The store’s re-opening, as reported by a retail news platform^[1], coincides with a wider aesthetic refurbishment of the Gateway Theatre of Shopping itself – aimed at modernising the mall and enhancing its appeal as a contemporary retail destination.^[1]KZN-based customers can look forward to a fresh and innovative glow-up in a store that will now provide an improved and immersive shopping experience.

With a modern and engaging design, this Gateway store aims to provide you with an interactive and hands-on experience with Samsung’s advanced technology. As a loyal Samsung customer, you will also have an opportunity to access Samsung’s wide array of products, solutions, services as well as experience demonstrations on a variety of Samsung products, including tablets and watches, as well as home appliances.

Samsung stores offer business owners tailored technology solutions for enterprises, including bulk purchasing of smartphones, tablets, wearables as well as business monitors. The newly revamped Gateway store provides an opportunity for customers to learn about Samsung’s latest technology, experience the Galaxy ecosystem, get in-store support on current devices and view Galaxy AI at work in live demonstrations. All of these offerings can now be enjoyed in the modern, cutting-edge and aesthetically designed store focused on offering better-quality and immersive customer experiences.

Kgomotso Mannya, Chief Marketing Officer of Samsung Africa, said: “This newly refurbished Gateway store represents a new look and feel and reflects our commitment to creating a truly immersive retail experience that enhances our customer service. The modern and futurist design that aligns with the latest Global Samsung Store standards brings Samsung innovation to life, where customers can explore our latest technologies in an engaging way.”

“In this refreshed store, our business customers will be offered integrated solutions that include support for smart office and vertical-specific solutions as well as in-store pickup, quick and improved support*. Our enthusiastic Samsung team, whose primary goal is to exceed the expectations of our customers, is ready and eager to offer everyone who visits the Gateway store – personalised and expert assistance as well as valuable insights on the latest Samsung innovations and great deals,” added Mannya.

This Gateway store has a certified Samsung Care team that is ready to tackle everything from cracked screens to battery replacements. The Samsung Care team provides fast, reliable service in-store, so you can get back to your routine without missing a beat.

^[1] Source: Retail Brief Africa – https://www.retailbriefafrica.co.za/retail-management/gateways-evolution-continues-as-renovation-makes-progress/

*Terms and Conditions apply.

Samsung’s Blue Tag Sale is back and in 2026, it’s smarter and more connected. Running from 19 January to 23 February 2026, this year’s promotion puts SmartThings^[1] at the centre, giving customers the chance to unlock exclusive offers on devices that seamlessly integrate into a smarter home ecosystem. Whether you’re levelling up your entertainment, refreshing your appliances, or upgrading your workspace, the Blue Tag Sale is your gateway to intelligent, intuitive living.

Smarter Entertainment: TV Gesture Controls and Smart Watch Integration

Samsung’s latest TVs bring a new era of effortless control. With gesture recognition and smartwatch connectivity^[2], users can adjust volume, manage playback, receive notifications and even sync fitness data for wellness content, all without touching a remote. It’s entertainment elevated through convenience, accessibility, and SmartThings^[1] synergy.

Some of the conveniences include;

• Gesture Recognition: Control your Smart TV^[3] effortlessly with simple hand gestures. Adjust volume, manage playback, and navigate menus without needing a remote.
• Smartwatch^[2] Integration: Connect your smartwatch to your TV for seamless control. Receive notifications, adjust settings, and even sync fitness data for personalised wellness content.
• Enhanced Accessibility features make entertainment more accessible, catering to users who prefer hands-free operation or have mobility challenges.
• SmartThings^[1] Synergy: Enjoy seamless integration with SmartThings, allowing your TV to communicate with other smart devices for a unified and efficient home ecosystem.

Smart Homes: Connected Appliances

Explore Bundle and Save^[3] offers on refrigerators and laundry and get more, including a discount valued at up to R10,000^[3] . Bundling participating Bespoke refrigerator and laundry appliances offers several benefits, making it a smart choice for homeowners:

• Cost Savings: Bundling often comes with discounts or promotional offers, allowing you to save money compared to purchasing each appliance separately.
• Coordinated Aesthetics: Buying appliances together ensures they match in design and style, creating a cohesive and visually appealing kitchen and laundry room.

Seamless Integration: Bundled appliances are designed to work well together, enhancing functionality and efficiency. For example, a smart refrigerator can coordinate with a smart washer for optimised energy use.

• Convenience: Purchasing two appliances at once simplifies the buying process, saving time and effort in research and decision-making.

Laundry Tips and Tricks

Choosing the right washing machine or dryer becomes easier with features like AI Wash^[4] , QuickDrive^[5] , improved energy efficiency^[6] , and powerful performance. AI control (on selected models) uses deep learning to remember your favourite cycles and other settings, such as preferred temperature, extra rinses, and adjusted spin speeds, thereby adapting to your lifestyle.

Life Gets Better, the More You Connect

SmartThings^[1] brings every device under one intelligent ecosystem – simplifying routines and enhancing everyday life through:

• Care: Real-time monitoring, notifications, and remote control.
• Savings: AI Energy Mode^[7] for optimised consumption.
• Ease: One app for every device.
• Security: Knox Security^[8] safeguards the entire smart home environment.

Smarter Workspaces: The Smart Monitor M7

The versatile Smart Monitor M7 offers 4K clarity^[9] , Smart Hub^[10] streaming, USB-C connectivity, and an all-in-one design, making it ideal for hybrid workers, students, and compact living spaces. It’s a monitor, a smart TV, and a minimalist productivity hub, all in one. Samsung Smart Monitors offer a versatile and innovative solution for modern entertainment and productivity needs. Here are the key reasons to consider them:

• All-in-One Solution: Smart Monitors combine the functionality of a traditional monitor with smart TV features, eliminating the need for a separate TV or streaming device.

Seamless Connectivity: With built-in Wi-Fi and support for popular streaming platforms.

• SmartThings Integration: Connect your Smart Monitor with other smart devices in your home for a unified and efficient ecosystem. Control your monitor and other devices through a single interface.
• Productivity Features: Ideal for work-from-home setups, Smart Monitors offer features like screen splitting, wireless connectivity with laptops, and compatibility with productivity apps.
• Flexible Usage: Whether for gaming, work, or entertainment, Smart Monitors adapt to various needs, making them a versatile choice for any setting.

By choosing a Samsung Smart Monitor, you invest in a future-ready device that enhances both your entertainment and productivity experiences.

Connected Cooling and Quality

Clean, healthy air is essential. Samsung’s air-conditioning and air-quality solutions feature Artificial Intelligence (AI)-powered optimisation, advanced filtration and full SmartThings¹ monitoring. To maximise your experience, you should choose the right unit based on your room size, clean filters regularly, and use SmartThings^[1] alerts to maintain ideal air conditions at home or at work.

Learn more about Samsung SmartThings^[1] on https://www.samsung.com/za/smartthings/

Here’s what’s on offer:

• 85 inch U8000F 4K Crystal UHD Smart TV 2025. Now R17,999*, save R1,999.
• 2024 LS60D Music Frame Dolby Wireless Smart Speaker. Now R3 999*, save R2,000.
• 60cm Dual Cook Steam Series 5 Multifunction Black Oven NV7B5775XAK. Now R20,999*, save R2,000.
• Gas on Glass Hob Cooktop with Powerful Heat NA64D3030AK/FA. Now R5,999*, save R500.
• 60cm Inox and Black Glass T-Shaped Hood. NK24C5070US/FA Now R6,499*, save R500.
• 34 Inch ViewFinity Monitor S65UC LS34C652UAUXEN. Now R12,899*, save R2,600.
• 32 Inch S80UD 4K UHD USB-C Hub Monitor LS32D800UAUXEN. Now R11,299*, save R2,700.
• Wind-Free AR6500T 12000 Btu Wall-mount AC with Wind-Free AR12BSHCMWK/FA. Now R10,999*, save R3,300.
• AR40 12000 Btu Wall-mount Digital Inverter AC AR40F12C0AG/FA. Now R8,999*, save R2,200.

Through the Blue Tag Sale, Samsung continues its pursuit of excellence, delivering innovation that is meaningful, impactful and built to simplify and enrich everyday life. This is the future of connected living and it’s available today. For more, visit https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

^[3] 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

^[4] Terms and Conditions apply. Visit https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

^[4] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

^[5] Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary.

^[6] Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

^[7] Only available for smart appliances that are compatible with SmartThings. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[8] Applied to all appliances that have an Internet connection.

^[9] 4K availability in over-the-top content may vary depending on content service subscription type and internet connection.

^[10] Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

*Recommended Resale Price only. Prices may vary per retailer.

Bring together the magic of love and the thrill of incredible savings this Valentine’s Day with the Samsung Blue Tag Sale^[1]. Running from 19 January to 23 February 2026, this limited-time promotion offers the perfect opportunity to spoil loved ones, or treat yourself, with award-winning Samsung innovations and unforgettable tech experiences.

Whether you’re celebrating romance, friendship or self-love, Samsung has the perfect pairings to elevate your special moments.

Celebrate Love With Samsung’s Best in Entertainment

Transform your movie nights into a cinematic experience with Samsung’s premium range of TVs and soundbars. Featuring breath-taking Neo QLED with Mini-LED technology, Samsung TVs deliver exceptional 4K and 8K picture quality, brilliant HDR performance, deep contrast, and immersive visuals. Your living room becomes a front-row seat for films, series, and shared entertainment.

Enhance the experience by pairing your TV with a Samsung Q-Symphony soundbar. Enjoy rich dynamic audio to every soundtrack, whisper and explosion, creating harmony and a truly immersive home cinema atmosphere.

Home Appliances: Smart Tips for Choosing Your Perfect Match

Refrigerators – Understanding AI Inverter^[2] Technology

Samsung’s AI Inverter technology brings energy efficiency and intelligence into the heart of your home. It improves energy savings^[3] , ensures stable cooling^[4] and adapts temperatures automatically.

Buying tips for an ideal fridge:

• Choose capacity based on your household size
• Consider the layout of your kitchen with various options like French door, side-by-side, or top freezer
• Check energy efficiency ratings
• Look for smart functionality

Pair it with SmartThings^[5] for remote monitoring, temperature control and security with Knox.

Cooking and Family Hub – Love Made Simple in the Kitchen

Samsung’s new smart cooking appliances and Family Hub refrigerators make preparing meals convenient and creative. These innovations are great for couples, families, or anyone seeking a seamless kitchen experience.

Smart buying tips include:

• Select appliances that suit your cooking habits
• Choose appliances that fit your household size
• Consider smart-home integration for connected cooking
• Look for features like guided recipes, timers, and meal-planning tools

Monitors: His & Hers Odyssey Gaming Setups

Samsung Odyssey gaming monitors offer high refresh rates^[6] , ultra-fast response times^[7] , vibrant colours and immersive curved displays, ideal for both casual and competitive play.

Gaming monitors can be a unique and thoughtful Valentine’s gift for someone who has a passion for gaming. Here’s why:

• Enhanced Gaming Experience: High-quality gaming monitors offer superior graphics, faster response times, and smoother gameplay, making the gaming experience more immersive and enjoyable^[8] .
• Modern and Stylish Designs: Samsung gaming monitors come in sleek, modern designs that can complement any room decor, adding a touch of style to the gaming setup.
• A quality purchase: Investing in good-quality gaming monitors ensures long-term enjoyment and performance, keeping up with the latest gaming trends and technologies.

Air Conditioning: Cool Comfort for Every Heartbeat

Samsung’s AI Inverter Air Conditioners keep homes cool, comfortable and energy-efficient^[3] during the hottest months. Among other key benefits, you get an energy-efficient^[9] product, quiet^[10] , peaceful operation and smart temperature adjustments.

With cutting-edge design, meaningful innovation and unmatched connectivity, Samsung continues to elevate everyday living, making it smarter and more beautiful.

Celebrate love and unlock this Valentine’s season with the Samsung Blue Tag Sale, including the below deals;

• 85 inch QA85QN70F 4K Neo QLED Mini LED Vision AI TV. Now R32,999*, save R2,000.
• Q-series Soundbar HW-Q930F 9.1.4 ch Subwoofer & Rear Speaker. Now R12,999*, save R4,000.
• Bespoke AI 18/11 KG Washer Dryer Combo, with Heat pump technology. Now R44,999*, save R5,000.
• 49″ Odyssey OLED G9 240Hz Gaming Monitor. Now R28,799*, save R6,200.
• 25″ Odyssey G40B 240Hz Gaming Monitor. Now R4,499*, save R1,000.
• AR6500T AC with WindFree 9000 BTU/h. Now R10,299*, save R2,900.
• AR6500T AC with WindFree 12000 BTU/h. Now R10,999*, save R3,300.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/

^[1] Terms and Conditions apply.

^[2] To utilise the AI function of the AI inverter compressor, the AI Energy mode needs to be activated on the SmartThings App, which also requires a Wi-Fi connection and a Samsung account.

^[3] Based on internal testing. Results may vary depending on the usage conditions and patterns.

^[4] Based on internal testing.

^[5] SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

^[6] Refresh rate and response time may vary based on the performance of the input source.

^[7] The odyssey G5 has a response time of 1ms MPRT and a refresh rate of 200HZ.

^[8] Results may vary depending on the usage conditions and patterns.

^[9] Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. WindFree Cooling mode.

^[10] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the conventional Samsung model.

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

Samsung is thrilled to announce the return of the highly anticipated Blue Tag Sale** Offers, bringing customers a new season of great value and exclusive rewards. Running from 19 January to 23 February 2026, this limited-time promotion celebrates consumer loyalty with savings across Samsung’s most innovative products, from TVs and home appliances to next-generation monitors and smart air conditioning solutions.

Built on Samsung’s relentless commitment to innovation, this year’s offers allow customers to upgrade their homes with Samsung’s technology engineered for performance, convenience and simple everyday experiences.

TV and Sound Devices for Sports Lovers

With 2026 being a year for sports, Samsung offers the immersive viewing and listening experience across a range of TVs and sound devices. Whether watching soccer, rugby, cricket or global tournaments, every pass, sprint and goal is displayed with clarity. Paired with a Samsung soundbar, viewers can enjoy rich, “stadium-like” audio that amplifies commentary, crowd energy and game-day atmosphere.

Top picks this season include:

• Samsung 8K Neo QLED Mini LED TV
  Ideal for creating a “home stadium” experience with vibrant colours, brightness, detail and life-like colours.
• Samsung 4K Neo QLED Mini LED Vision AI TV
  Offers sharp picture clarity, smooth motion and excellent brightness for action-packed matches.
• Samsung 4K Crystal UHD Smart TV
  A budget-conscious choice for fans wanting a crisp, smart viewing experience without compromising key features.

Home Appliances: Your Smart Guide to Choosing a Refrigerator That’s Right For You

Choosing the right refrigerator can elevate everyday home life, especially when powered by Samsung’s AI Inverter Technology. Customers can make smarter choices by considering key factors such as energy efficiency, cooling performance, storage layout and long-term durability.

SmartThings^[1], Samsung’s multi-device experience platform, enhances the experience even further. From energy^[2] monitoring to temperature control^[3] , SmartThings^[1] ensures life gets better the more you connect, all backed by Knox Security^[4] for peace of mind.

Smart Monitor: The Ideal All-in-One Productivity Hub

Designed for modern work and lifestyle needs, the Samsung Smart Monitor offers generous screen space for multitasking, document editing, remote meetings and content creation. Its sleek, all-in-one design is ideal for compact workspaces, classrooms or multipurpose rooms. While it supports casual gaming, the monitor truly shines as a productivity and entertainment powerhouse, bridging the gap between work and entertainment.

Air Conditioning: Smarter Cooling with Artificial Intelligence (AI) and SmartThings^[1]

This season, Samsung’s air conditioners bring AI cooling and convenience together, helping customers get the most out of their home comfort systems. Smart tips include:

• Set routines that automatically cools^[5] your home before you arrive.
• Enable notifications if the AC is left on or requires maintenance.
• Use energy-saving^[6] modes to reduce consumption during peak summer heat.
• Monitor air quality through compatible features that reduce dust and allergens^[7] .

With AI-enhanced performance, quiet^[8] operation and sleek design, Samsung air conditioners keep homes cool, clean and effortlessly connected.

Experience Samsung Innovation at Its Best

Samsung pursues excellence through meaningful, forward-thinking innovation. Smart home connectivity, ground-breaking displays and AI-powered home appliances, Samsung continues to elevate everyday living for its customers.

Turn Your Home Into A Smart Home

With Vision AI^[9] in TVs and monitors and Bespoke AI in home appliances – they adapt to your lifestyle

• 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV. Now R39 000*, save R10 000.
• Q-series Soundbar HW-Q990F 11.1.4 ch Subwoofer & Rear Speaker 2025. Now R17 999*, save R4 000.
• Side-by-Side Refrigerator 617L RS70F65K2FFA. Now R22 999*, save R4 000.
• 32″ Smart Monitor M7 M70F (Black) 4K Samsung Vision AI. Now R7 999*, save R3 000.
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor. Now R4 499*, save R1 000.

Take advantage of the Bespoke AI Bundle and save offer, get up to R10 000 off**.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[2] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode.

^[3] Twin Cooling Plus adjusts the temperature and humidity in the fridge and freezer using independent evaporators, fans and vents. Based on Internal testing.

^[4] Currently applied to Family Hub refrigerators released in 2024 and later, and scheduled to be applied to 7″ and 9″ screen appliances and

robot vacuum cleaners in 2025.

^[5] A Wi-Fi connection and SmartThings is required.

^[6] Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of SmartThings and a Samsung account.

^[7] Tested by Intertek for anti-bacteria properties, the Chungbuk National University (Korea), witnessed by Intertek, for anti-virus properties, the Japan test lab (ITEA) for anti-allergy properties and the Korea test lab (KITECH) for PM2.5 dust collection. The filter performance based on testing of the filter material and not a specific model. Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use.

^[8] Based on testing conducted in an internal laboratory. Generates a 40% reduction in the 1kHz noise band, which is the weakest level of sound that humans are sensitive to.

^[9] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models)

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.