On selected Samsung washing machines, Auto Dispense¹ automatically releases the precise amount of OMO detergent required for each load, helping eliminate the trial and error of measuring detergent by hand. Instead of guessing whether a load needs more or less, the appliance helps deliver the right dose for the wash.

The intelligent experience goes further with AI Wash², which detects the weight and soil level of laundry to optimise the amount of detergent, water and wash settings required. This means a lightly soiled load does not need to be treated the same way as a heavily soiled one, helping households avoid using more resources than necessary.

Samsung Washing Machine also has EcoBubble³ technology also helps deliver powerful cleaning performance at lower temperatures by mixing detergent with air and water to create bubbles that penetrate fabrics quickly. This can help reduce the energy required for washing, while still delivering the cleaning performance consumers expect.

Together, the technologies help address some of the most common laundry frustrations. That stubborn detergent residue left on dark clothing. The extra wash cycle after clothes were not cleaned properly the first time. The favourite shirt or pair of jeans that seems to wear out sooner than expected after repeated washing. And the monthly household expenses that continue to rise, one unnecessary wash or overdosed detergent load at a time.

By combining Samsung’s smart appliances with OMO’s advanced cleaning formulas, the partnership is designed to make laundry more precise, efficient and convenient. The result is a smarter approach to washing that can help reduce detergent waste, optimise water and energy use and support better fabric care.

Samsung and OMO remind us that smarter living is often found in the everyday routines we take for granted. By replacing guesswork with smart technology, households can make every wash count.

1. Samsung Auto Dispense is set to dispense the recommended amount of detergent. Based on the continuous analysis of the amount of detergent used in the last 10 cycles. Actual results may vary depending on individual use. ︎
2. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
3. AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg. ︎

Samsung’s Bespoke AI WindFree¹ air conditioning range is helping redefine modern home comfort through intelligent AI-powered technology designed to learn routines, adapt automatically, and maintain consistent temperatures effortlessly across different living spaces.

Rather than relying on constant manual adjustments, Samsung Bespoke AI WindFree Air Conditioners creates personalised comfort experiences tailored to how people actually live. From busy family mornings and focused workdays to restful evenings and uninterrupted sleep, the system intelligently adapts to daily habits to ensure homes remain comfortable throughout the day.

Powered by AI Auto Cooling² and AI Energy Mode³, Bespoke AI WindFree learns preferred temperature settings over time and automatically adjusts performance based on usage patterns and household conditions. This means users can wake up to a cool and comfortable room in the morning, return home after work to balanced indoor temperatures, or enjoy automatic adjustments between weekday routines and more relaxed weekends without constantly reaching for a remote.

The technology also delivers smart comfort across multiple spaces within the home. Whether it’s a shared living room where the whole family gathers, a child’s bedroom requiring steady overnight temperatures, or a home office during long working hours indoors, Samsung Air conditioners help maintain gentle, consistent airflow designed to keep everyone comfortable.

Beyond comfort, Samsung Air conditioners will help households manage energy usage more intelligently during this spring and upcoming summer. AI Energy Mode optimises performance according to real household needs, helping reduce energy consumption while still maintaining ideal comfort levels.

This includes lowering energy use in unused rooms, adjusting cooling performance throughout the day, and maintaining efficient overnight comfort without excessive power consumption.

As smart home technology continues transforming everyday living, Samsung represents a shift toward comfort solutions that are not only powerful and efficient, but also adaptive, personalised, and designed around real human routines.

1. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
2. To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
3. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎

Rather than relying on guesswork, Samsung’s Artificial Intelligence (AI)-powered washing machines work alongside OMO’s advanced cleaning formula to create an optimised wash from start to finish. The result is clean clothes in a single cycle, fewer repeat washes and more time for the moments that matter most.

At the heart of Samsung’s intelligent laundry experience is AI Wash¹, which continuously monitors each load and intelligently adjusts water levels, detergent usage and wash settings to suit the fabrics and level of soiling. Instead of manually selecting programmes or wondering whether enough detergent has been added, the machine makes those decisions automatically, helping achieve exceptional cleaning while using resources more efficiently.

Complementing this is Samsung’s Auto Dispense² technology, which automatically releases the correct amount of detergent and softener for every load. For busy households, this means one less decision to make each time laundry needs to be done. There’s no measuring, no overpouring and no unnecessary detergent waste, making every wash simpler and more consistent.

For families balancing packed schedules, these intelligent features can make a noticeable difference. Parents preparing school uniforms, sports kits and work clothes no longer need to spend time rewashing garments because stains were missed or settings weren’t quite right. Instead, Samsung’s intelligent technology, paired with OMO’s unbeatable stain removal³ formula, is designed to tackle dirt effectively in a single wash.

OMO’s advanced detergent formula works seamlessly with Samsung’s intelligent washing technologies, helping remove stubborn stains effectively while supporting fabric care. Together, the technologies reduce the likelihood of repeat washes, saving valuable time while also conserving water, energy and detergent. The result is an approach to laundry that goes beyond clean clothes by reducing everyday decision-making, and lightening the mental load associated with household management.

As connected appliances continue to become more intelligent, consumers are increasingly discovering that innovation is not simply about adding features. It’s about removing friction from daily life.

1. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
2. Only available on the WW6400D model. Auto Dispense holds detergent for up to 1 month of washing, based on the average of 2-3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings. ︎
3. Compared with leading competitors – https://www.omo.com/za/brand-values.html ︎

From watching a big game with the family to settling in for a movie night, competing in a multiplayer gaming session or capturing the moments that make time with family and friends memorable, Samsung’s connected ecosystem is designed to make the moment that much more special.

At the centre of a South African home is the TV. More than a screen, today’s Samsung TVs can become an entertainment hub for the whole household, bringing together movies, sport, gaming and streaming in one immersive experience.

Samsung’s 2026 TV line-up brings families closer to every moment on screen. Artificial Intelligence (AI)-enhanced picture and sound elevate films, series and live entertainment with striking detail, depth and clarity, creating an engaging big-screen experience for everyone in the room.

For sport, Samsung’s large-screen displays put fans at the heart of the action, delivering smooth motion and vibrant, immersive visuals that make every match feel like a shared occasion. And when it’s time to game, Samsung’s gaming-optimised TVs and monitors combine responsive performance with fluid visuals and expansive screens, helping players enjoy more immersive, competitive gameplay.

This is where Samsung’s connected ecosystem comes into its own. Different generations may have different interests, but technology can create common ground. One family member might be streaming their favourite series, another catching up on sport, while someone else is gaming. With Samsung’s ecosystem, these experiences can coexist within a connected home² designed around the way people live. Samsung’s Bespoke Family Hub and Bespoke Dual Flex Built-in Cooking simplify connected entertaining, while SmartThings Food³ inspires South Africans with recipes from mielie bread and mogodu to breyani and koeksisters.

As the weather warms up, Samsung helps households create a home that is ready for every shared moment. Samsung Air Conditioners provide intelligent temperature management and gentle, evenly distributed cooling, helping families stay comfortable without a direct cold draft⁴.

Blue Tag Sale’s Final Countdown is officially underway, with the campaign ending on 27 September 2026. From TVs and gaming monitors to connected home appliances designed to enhance everyday life, consumers can take advantage of limited-time offers across Samsung’s product portfolio while stocks last.

1. Terms and Conditions Apply ︎
2. Using the SmartThings App, is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. Requires a wireless network, a Samsung account and the Samsung SmartThings App. The Samsung SmartThings App supports Android OS 8.0 (Oreo) or later, which is optimized for Samsung smartphones. This App also supports iOS 13 or later for iPhone models. The SmartThings App is available in the App Store and Play Store. ︎
4. AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. ︎

Samsung Electronics Co., Ltd. has announced that it is showcasing two new Bespoke AI Washer models during Innovation For All (IFA) 2026¹: a 10 kg model designed to deliver A-70% energy efficiency² and a 13kg large-capacity model engineered to fit within a standard 600mm depth.

As the official main sponsor of the IFA Creator Hub, Samsung is showcasing its latest innovations at Humboldt Carré in Berlin, Germany from 02 – 06 Sept. The new Bespoke AI Washers is among the products on display, highlighting Samsung’s latest advances in technology. The two new models combine improved energy efficiency and greater capacity with space-efficient design and AI-powered fabric care to help consumers manage laundry more efficiently and conveniently.

“At Samsung, we are continually challenging the traditional trade-offs between energy efficiency, capacity and convenience,” said VP and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “During IFA 2026, we’re demonstrating how innovation can help consumers reduce energy consumption, handle larger loads and enjoy a more intelligent and convenient laundry experience.”

Larger 10 kg Bespoke AI Washer Brings New Efficiency Milestone

The Bespoke AI Washer with A-70% energy efficiency marks a new step forward for Samsung, following the A-55% Bespoke AI Washer introduced at IFA 2024 and the A-65% model showcased at IFA 2025. The new washer will be designed to consume up to 70% less energy than the minimum energy efficiency requirement for a Class A rating in Europe, while increasing washing capacity from 9kg³ to 10kg.

By improving capacity and energy efficiency simultaneously, the new model builds on the company’s continued research into overcoming the traditional compromise between washing larger loads and reducing energy consumption. Samsung has achieved these gains through engineering improvements across key areas, including motor efficiency, thermal management and wash-cycle design. Together, these technologies reduce electricity consumption while maintaining effective cleaning performance and everyday usability.

13kg Bespoke AI Washer Offers Increased Capacity with Standard-Depth Footprint

Samsung will also showcase the new Bespoke AI Washer with large capacity, which brings a 13kg washing capacity to a standard design depth of 600mm. Using SpaceMax technology, which creates more space inside to enhance the mechanical design and incorporate a larger drum without increasing the external dimensions, the washer increases internal volume while maintaining a compact 24-inch form factor.

This space-efficient design allows users to wash larger loads, bedding and bulkier items — while helping the appliance fit within common European kitchen, utility-room and furniture configurations. The washer also incorporates Samsung’s mono-body design, creating a unified form designed to blend naturally into a wide range of interiors.

A slim front frame reinforces its streamlined silhouette, while refined colours, materials and finishes contribute to a clean, understated appearance. At the centre of the interface is a large touch display visually integrated with the detergent compartment. From this display, users can intuitively access cycle controls, connected features and personalised laundry services through SmartThings.⁴

Auto Open Door Helps Keep the Washer Interior Fresh

For added convenience, both washers feature Auto Open Door⁵. Once a wash cycle is complete, the washer door opens gradually to help release residual moisture from inside the drum. By automatically ventilating the interior after a cycle, Auto Open Door helps keep the washer interior fresh between cycles.

Together, the new A-70% and 13kg Bespoke AI Washers reflect Samsung’s continued effort to challenge traditional laundry trade-offs. They deliver great capacity with lower energy consumption, making everyday laundry more intelligent and convenient.

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

1. The Bespoke AI Washer models shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability to be determined. ︎
2. Based on Samsung internal testing.  The energy consumption of this Bespoke AI Washer [WF90*/24 (10kg)] achieves an EEI of 15.5 (15.3 kWh / 100 cycles), which is up to 70.2% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 10kg models) under Regulation (EU) No 2019/2014. Final testing to be conducted prior to EPREL registration. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎
3. Compared to the previous model WF90H09C4S with A-65% energy efficiency and 9kg washing capacity, ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
5. Products and models equipped with the feature may vary by market. ︎

*Availability may vary per region, country or carrier.

As South African households increasingly look for technology that makes everyday life simpler, more efficient and more connected, Samsung is inviting consumers to experience its future of smart living during its Blue Tag Sale¹, running from 17 August to 27 September 2026.

This year’s Blue Tag Sale allows consumers to discover how Samsung’s Artificial Intelligence (AI)-powered ecosystem works together to create homes that are more intuitive and personalised. At the heart of this connected experience is SmartThings², Samsung’s intelligent platform that seamlessly connects compatible devices, enabling users to monitor, manage and automate their homes from a single app.

Whether it’s managing household appliances remotely, receiving personalised recommendations, or keeping track of energy consumption, SmartThings transforms everyday routines into effortless experiences. By bringing connected devices together, Samsung is helping consumers take greater control of their homes while making smarter decisions about energy usage.

One of SmartThings’ standout capabilities is its intelligent energy management. Through SmartThings Energy³, users can monitor electricity usage across compatible appliances, receive insights into consumption patterns and automate devices to operate more efficiently. These intelligent features not only help reduce unnecessary energy usage but also empower consumers to build more sustainable habits without compromising comfort.

The connected experience extends across Samsung’s offerings of AI-powered appliances and entertainment products. From refrigerators that help keep food fresher by optimising cooling performance, to artificially intelligent washing machines that automatically adjust wash settings⁴ based on each load, Samsung’s Bespoke AI range has been designed to simplify everyday living. Combined with Samsung Vision AI TVs and immersive audio solutions, the connected ecosystem delivers smarter experiences throughout the home.

SmartThings meets AI Home Visit https://www.samsung.com/za/smartthings/

Samsung’s Blue Tag Sale features exceptional offers across its AI-powered range, including:

• Bespoke AI 704L 4-Door French Door Refrigerator (RF71DB975012FA) – Now R64,999*, save R4,999. Buy this & Redeem a Free Gift⁵, a Galaxy A37 5G 256G.
• Bespoke AI Front Load Washer AI Wash 20kg (WF90F20ADSFA) – Now R24,999*, saving R3,000. Buy this & Redeem a Free Gift⁶, a Galaxy A07 64GB.
• Bespoke AI Dryer AI Dry 20kg (DV90F17CDSFA) – Now R25,999*, save R3,000. Buy this & Redeem a Free Gift⁷, a Galaxy A07 64GB.
• Bespoke AI Washer Dryer with EcoBubble, AI Wash and Steam (WD90HG6U94BBFA) – Now R10,999*, save R5,000.
• Bespoke AI Air Conditioner AR6500T 24000BTU (AR24BSHCMWK/FA) – Now R16,999*, save R2,800.
• Smart Monitor 32” M70F 4K Samsung Vision AI (LS32FM700UAXXA) – Now R8,499*, save R2,500.
• Samsung Vision AI QLED 4K S85F 65-inch TV (QA65S85FZEXXA) – Now R22,999*, save R7,000.

1. Terms and Conditions Apply ︎
2. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. SmartThings Energy currently works with washers, dryers, dishwashers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwaves, TVs and energy meters. ︎
4. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
5. Terms and Conditions Apply. ︎
6. Terms and Conditions Apply. ︎
7. Terms and Conditions Apply. ︎

Adding a heavy dose of local sporting pride, the inclusion of DHL Stormers players gives Cape Town fans a rare chance to interact off the field, snap unforgettable moments, and test the limits of Galaxy AI side-by-side with rugby royalty. Whether it is using the latest Galaxy Z8 Series camera features to capture crisp, high-quality selfies with the main camera or exploring the seamless device ecosystem, visitors can experience how Samsung technology keeps fans closer to the action.

When visiting the Galaxy Hangout at Canal Walk on Saturday, 12 September, attendees will also have a chance to win exclusive prizes. For example, when you complete the product experience journey, you’ll stand a chance to win 1 of 2 signed DHL Stormers Jerseys¹.

Rae Hargreaves, the Head of Marketing of MX at Samsung South Africa says “South Africans know the hustle. We know the places we gather, the people we meet there and the moments that become stories we keep coming back to. The Galaxy Hangout brings those familiar rhythms of everyday life into an immersive experience built around the three distinct Galaxy Z8 Series form factors. Rather than asking visitors to compare specifications, Samsung invites them to discover where they belong to ultimately discover foldable belongs with them.”

The calendar of Samsung Galaxy Hangout stops in the Mother City’s favourite hangout spots this September is a follows:

• Canal Walk – 12 September
• Route Mall – 24- 27 September
• V&A Silo District – 16-17 September
• The Heritage Music Festival at Groote Schuur High School – 19 September
• Go Bright or go Home Picnic at The Castle of Good Hope – 26 September
• Down to Earth Market – 30 September

Step aboard the Galaxy Hangouts Bus and the experience unfolds across three distinct spaces, each inspired by a different foldable, its signature colour and the lifestyle persona it represents. Visitors can expect hands-on interactions, giving them the chance to see how the devices naturally fit into the way they live, work, create and connect.

The spaces are tailored to allow visitors to explore and see which Galaxy foldable best matches their persona, and each space offers a different glimpse into the possibilities of the Galaxy Z8 series.

And there will be plenty of opportunities to make the experience your own. Visitors can capture content, create moments with friends and put the foldables into action in ways that feel less like a product demonstration and more like a day out.

Whether you are a die-hard rugby supporter, a fan of the Samsung Galaxy Z8 Series, or just searching for a fun group activity on these dates, these hangouts are definitely worth a visit. The core concept behind the Galaxy Hangout is straightforward: there is a Galaxy foldable designed for every type of user.

So, grab your crew, bring your curiosity and come find out which Galaxy foldable is your kind of foldable. Whether you’re all about getting things done, creating and expressing yourself, or immersing yourself in the things you love, the Samsung Galaxy Z8 Series Hangout awaits.

1. T’s and C’s apply ︎

“Customers around the world increasingly expect home appliances to harmonise with their living environments,” said Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “By bringing our flat design to a wider range of laundry appliances, Samsung aims to deliver a consistent design experience that combines refined aesthetics with thoughtful usability.”

Refined Flat Design Improves Interior Fit & Usability

Samsung’s expansion of its signature flat design to the new 24-inch front-load washer line-up marks the latest evolution of the company’s design approach across its home appliance portfolio. Compared to Samsung’s previous designs that featured more protruding front elements, the updated design offers a flat front surface with a more uniform appearance. This creates a cleaner, more sophisticated look that blends naturally into modern interiors and living environments.

Beyond aesthetics, the design also enhances everyday usability. The large door with a wide opening angle enables easier access when loading and unloading laundry, making the task more convenient. More broadly, the new line-up and the showcase during IFA reflect Samsung’s continued efforts to expand refined design experiences to more consumers and living spaces.

Features Designed for Everyday Laundry Needs

In addition to the redesigned exterior, the new line-up incorporates key laundry technologies previously available on select premium models, bringing advanced washing experiences to more consumers. The line-up features Bubble Shot, soaks the laundry by spraying water on it. This helps reduce wash time while maintaining effective cleaning performance,²providing a more convenient laundry experience for users.

The line-up also comes with Ecobubble technology, which allows detergent to dissolve more quickly and distribute more evenly across fabrics – helping users save energy while washing clothes effectively, even at low temperatures.³By combining a refined exterior with advanced laundry technologies, Samsung’s new 24-inch washer line-up delivers a more intuitive laundry experience across diverse households. The company will continue to expand user-focused design approaches and technologies across its home appliance portfolio.

Exhibition Information

Samsung is showcasing its latest innovations at Samsung Connect, which is being held at Humboldt Carré in Berlin from Sept 02 – 06. The new 24-inch washer line-up is currently on display, allowing visitors to see the products’ refreshed design ahead of their official launch.

1. The products shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability has not been determined. ︎
2. Based on internal testing using the Cotton cycle on a WW7400D model with Bubble Shot compared to a conventional Samsung washing machine without Bubble Shot. Results may vary depending on the type of laundry and the usage environment. ︎
3. Based on internal testing in accordance with IEC 60456 using AI Energy Mode combined with Ecobubble compared to default settings. Results may vary depending on conditions of use. ︎

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

*Availability may vary per region, country or carrier.

This spring, Samsung is inviting consumers to embrace that fresh start through its annual Blue Tag Sale¹, bringing together intelligent, artificial intelligence (AI)-powered innovations across Mobile eXperience and Consumer Electronics that help make everyday life simpler, more connected and more rewarding.

Refresh Your Home

More than appearances, a refreshed home is about creating a living space that works intelligently around you. Samsung’s Bespoke AI home appliances bring new levels of convenience into everyday routines. From Bespoke AI Refrigerators that help families better manage food storage and reduce waste to Bespoke AI washing machines and dryers that intelligently optimise every laundry cycle², household chores become simpler, more efficient and less time-consuming.

Shop Home Appliance Offers and get complimentary gift up to the value of R10 000³ https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

For a more comfortable home this spring, Samsung WindFree Air Conditioners⁴ help create an inviting indoor environment without the discomfort of direct cold airflow. Designed for effortless comfort, they complement Samsung’s connected home ecosystem – making it easier to manage your space, enjoy the season at home and get ready for summer.

Connected through SmartThings⁵, Samsung’s intelligent ecosystem allows compatible devices to work together effortlessly, giving homeowners greater visibility and control over their homes whether they are relaxing in the lounge or away for the day. The result is a home that not only feels refreshed but operates more efficiently, helping consumers save time and use energy more thoughtfully.

Shop TV and Sound Devices https://www.samsung.com/za/offer/blue-tag-sale/tv-soundbar-deals/

Entertainment is also part of the spring refresh. Samsung’s Neo QLED, OLED and Mini LED TVs deliver exceptional picture quality for family movie nights, live sport and streaming, while Samsung Soundbars create immersive audio that transforms the living room into a true entertainment destination.

For those balancing work and personal life, Samsung Monitors offer the flexibility to move seamlessly between productivity and entertainment on a single intelligent display—helping you make the most of every space and every moment at home.

⁶The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required Intended⁷ for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Powered by AI. Connected Around You.

What truly brings Samsung’s ecosystem together is the power of AI. Rather than existing as individual devices, Samsung’s ecosystem is designed to create personalised experiences that become more intuitive over time. Whether it’s helping automate household routines, making it easier to find information across devices or enabling seamless continuity between work and home, Samsung’s AI innovations remove everyday complexity so consumers can focus on what matters most.

This intelligent connectivity reflects Samsung’s vision of technology that feels less like another device to manage and more like a trusted companion that quietly supports modern lifestyles.

As consumers embrace the optimism and energy that spring brings, Samsung’s Blue Tag Sale offers an opportunity to begin that next chapter with technology designed to make everyday living simpler, smarter and more enjoyable.

Running until 27 September 2026, Samsung’s Blue Tag Sale features limited-time offers across a wide range of Mobile eXperience and Consumer Electronics products, making it the perfect time for consumers to refresh their homes, renew their routines and discover the benefits of connected, AI-powered living.

Remember, the offers are available for a limited time and while stocks last, so shop today to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

1. Terms and Conditions Apply. ︎
2. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together ︎
3. Terms and Conditions Apply. ︎
4. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
5. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
6. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
7. Intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

Samsung’s EcoBubble technology¹ and OMO’s stain removal formula complement each other, delivering exceptional cleaning performance while treating fabrics with the care they deserve.

This technology transforms detergent into bubbles before the wash cycle begins, allowing the detergent to penetrate fabrics easily and clean effectively, even at lower water temperatures. This enables powerful stain removal while helping to minimise unnecessary stress on fabrics².

Complementing this innovation is OMO’s Ecoboost technology, which gives breakthrough cleaning performance. Penetrating deep into the fibres of clothes to remove the toughest of stains.

As wardrobes continue to evolve into long-term investments, smarter laundry habits are becoming just as important as the clothes themselves. Repeated harsh washing can contribute to unnecessary fabric wear, shortening the lifespan of garments and increasing replacement costs. Choosing the right washing technology and detergent helps reduce this wear, keeping favourite clothing items looking newer for longer.

The Wash Days Powered by OMO campaign celebrates this shared commitment to smarter fabric care. By combining Samsung’s intelligent laundry innovation with OMO’s trusted cleaning expertise, consumers no longer need to choose between exceptional stain removal and gentle garment care.

* Terms and Conditions Apply

1. EcoBubble^TM is activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg. ︎
2. Results may vary depending on actual usage conditions. ︎