Smart Switch is Samsung’s data transfer app¹ that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device. With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced – making it easier to share files with friends, family and colleagues using different platforms.

Start Switching with Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch. The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone with You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information. These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again.

Bringing over accessibility settings can reduce the need to recreate a personalised experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone. With the UI customisation app Good Lock², users can also personalise the Home screen, app switching and more – giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organising their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too. Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished. Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience³ with Quick Share.

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems. The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China ︎
2. This application is available on SAMSUNG devices running Android 8.0 or higher.(Some devices may not be supported) ︎
3. The “Share with iOS devices” feature is currently supported first on select flagship models, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy S26, with support planned to expand to more models in the future. ︎

Adding a heavy dose of local sporting pride, the inclusion of DHL Stormers players gives Cape Town fans a rare chance to interact off the field, snap unforgettable moments, and test the limits of Galaxy AI side-by-side with rugby royalty. Whether it is using the latest Galaxy Z8 Series camera features to capture crisp, high-quality selfies with the main camera or exploring the seamless device ecosystem, visitors can experience how Samsung technology keeps fans closer to the action.

When visiting the Galaxy Hangout at Canal Walk on Saturday, 12 September, attendees will also have a chance to win exclusive prizes. For example, when you complete the product experience journey, you’ll stand a chance to win 1 of 2 signed DHL Stormers Jerseys¹.

Rae Hargreaves, the Head of Marketing of MX at Samsung South Africa says “South Africans know the hustle. We know the places we gather, the people we meet there and the moments that become stories we keep coming back to. The Galaxy Hangout brings those familiar rhythms of everyday life into an immersive experience built around the three distinct Galaxy Z8 Series form factors. Rather than asking visitors to compare specifications, Samsung invites them to discover where they belong to ultimately discover foldable belongs with them.”

The calendar of Samsung Galaxy Hangout stops in the Mother City’s favourite hangout spots this September is a follows:

• Canal Walk – 12 September
• Route Mall – 24- 27 September
• V&A Silo District – 16-17 September
• The Heritage Music Festival at Groote Schuur High School – 19 September
• Go Bright or go Home Picnic at The Castle of Good Hope – 26 September
• Down to Earth Market – 30 September

Step aboard the Galaxy Hangouts Bus and the experience unfolds across three distinct spaces, each inspired by a different foldable, its signature colour and the lifestyle persona it represents. Visitors can expect hands-on interactions, giving them the chance to see how the devices naturally fit into the way they live, work, create and connect.

The spaces are tailored to allow visitors to explore and see which Galaxy foldable best matches their persona, and each space offers a different glimpse into the possibilities of the Galaxy Z8 series.

And there will be plenty of opportunities to make the experience your own. Visitors can capture content, create moments with friends and put the foldables into action in ways that feel less like a product demonstration and more like a day out.

Whether you are a die-hard rugby supporter, a fan of the Samsung Galaxy Z8 Series, or just searching for a fun group activity on these dates, these hangouts are definitely worth a visit. The core concept behind the Galaxy Hangout is straightforward: there is a Galaxy foldable designed for every type of user.

So, grab your crew, bring your curiosity and come find out which Galaxy foldable is your kind of foldable. Whether you’re all about getting things done, creating and expressing yourself, or immersing yourself in the things you love, the Samsung Galaxy Z8 Series Hangout awaits.

1. T’s and C’s apply ︎

As those technologies evolved, Samsung focused on another challenge: making a large-screen foldable easier to carry every day, without losing the experiences that make the form factor unique.

And through that pursuit, Galaxy Z Fold5 weighed 253 grams, and Galaxy Z Fold6 reduced its weight further to 239 grams.

With Galaxy Z Fold7 came an even more ambitious goal:

“Could a foldable be lighter than a bar-type flagship smartphone?”

At the time, Galaxy S25 Ultra — one of Samsung’s flagship bar-type smartphones — weighed 218 grams. So, the development team set an even lighter weight target for Galaxy Z Fold7: 215 grams.

Galaxy Z Fold7 reached that goal. And now, building on years of foldable innovation, Galaxy Z Fold8 combines a new form factor with advances in core technologies, materials and internal architecture to weigh just 201 grams — 52 grams lighter than Galaxy Z Fold5. At 201 grams, Galaxy Z Fold8 is the world’s lightest fold¹.

But consumers expected more than just a lighter foldable.

A 2024 YouGov survey² found that a bulky or heavy design remained a concern among consumers not planning to purchase foldables, while battery life, durability and display quality ranked as top priorities for those considering them.

This insight shaped a core engineering goal for Samsung: make foldables thinner and lighter, while maintaining the core experiences users value most.

Battery life, camera performance, thermal management and durability still had to advance.

That could not be achieved by changing a single component. Samsung engineers had to reimagine the entire device — advancing fundamental foldable technologies, introducing new materials and revisiting hundreds of components and auxiliary parts to the fraction-of-a-gram level.

From 253 grams to 201 grams. Three engineering innovations enabled that transformation.

The Thinner and Lighter a Foldable Gets, the More Precise the Engineering Must Become

Making a foldable thinner and lighter brings a new set of engineering challenges.

The layers inside the display need to become thinner while still meeting Samsung’s durability and reliability requirements. The metal plate supporting the display needs to stay extremely flat even as it becomes thinner. And the hinge has to manage the forces created every time the device folds and unfolds, while being designed around the size and structure of each product.

Across generations, Samsung has continued to advance the display layers, ultra-thin metal precision machining and hinge technologies central to its foldable devices.

One example is Flex Titanium.

The displays in Galaxy Z Fold8 and Galaxy Z Fold8 Ultra use Flex Titanium technology featuring a Titanium Alloy Film designed for the foldable display structure.

The film is just tens of micrometres thick — roughly one-third the width of a human hair. Its material and structure work together to maintain performance at this extreme thickness.

The metal plate that supports the display presents a different challenge.

Some metal plates are machined to approximately 0.2 millimetres thick, with the thinnest sections reaching 0.15 millimetres. At that level, simply making the metal thinner is not enough. Thin metal can bend or warp more easily during machining, and even a small change in shape can affect assembly precision or the surface quality of the display.

What matters is the ability to machine ultra-thin metal at around 0.2 millimetres while consistently achieving the required shape and flatness.

Samsung refined the machining sequence, tooling, cooling conditions and process parameters, breaking the process into multiple stages to maintain precision.

The hinge requires the same level of care.

Beyond simply opening and closing the phone, it must distribute the forces created by repeated folding and unfolding across the device while maintaining structural stability.

And these requirements vary by product size and architecture.

Samsung engineers the hinge for each form factor, carefully balancing load distribution, strength, durability, internal space and weight rather than just scaling it down from one generation to the next.

Creating a thinner and lighter foldable requires more than downsizing individual parts.

It comes from greater precision in how materials are machined, how forces are managed and how structures are designed within a limited space.

Lighter, Built for Strength — Starting With the Materials

The second area is materials innovation.

Different parts of a foldable have very different jobs. Some demand high rigidity. Some must withstand repeated movement. Others need to spread heat efficiently.

Samsung selects and develops materials around those specific needs, delivering the performance each requires while optimising weight and space.

In Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, Flex Titanium incorporates a Titanium Alloy Film to support the foldable display structure.

For the exterior, Samsung uses Advanced Armor Aluminum, helping provide the strength and durability needed in a thin and lightweight frame.

Materials also play an important role in thermal management.

As a device gets thinner, there is less room to manage the heat generated inside. Samsung uses graphite with improved thermal performance, while tailoring the overall thermal structure to the size and performance requirements of each product.

In Galaxy Z Fold8 Ultra, which has similar overall dimensions to Galaxy Z Fold7, the volume of the graphite heat-dissipation layer was increased by approximately 7% to help support its enhanced performance.

Samsung also applies Clad Metal inside the rear of the device. By combining the characteristics of different metals, the material helps reduce weight while providing the thermal performance required within a thin structure.

Materials innovation is therefore not just about choosing lighter options, but about using the right material in the right place to deliver the performance each part needs with less weight and space.

Looking Again at the Entire Device — Down to 0.001 Grams

Only so much can be achieved through core technologies and new materials alone.

In a foldable already packed with highly integrated components, finding the next few grams means looking again at almost everything inside the device.

Samsung engineers reviewed approximately 270 components and more than 180 types of auxiliary parts.

This spanned everything from the display, hinge and cameras to circuit boards, antennas, brackets, tapes and fasteners.

The precision extended to reductions of 0.1 grams and 0.1 millimetres, and in some auxiliary parts, as little as 0.001 grams.

The printed circuit board, or PCB, was redesigned to remove unnecessary circuits, improve component layout and minimise its footprint.

The MFC (Magnetic Flux Channel) antenna was also reimagined to reduce unnecessary overlap and interference with surrounding components, allowing the limited internal space to be used more efficiently.

Every auxiliary part, no matter how small, was examined.

Of the more than 180 types previously used, approximately 15 were eliminated.

Engineers then reviewed the remaining 170 types, trimming oversized areas, refining shapes and optimising dimensions. Multiple parts were consolidated into single structures where possible.

In some cases, the savings were measured in increments as small as 0.001 grams.

Each change seems minor in isolation, but repeated across the device, fractions of a gram become tenths of a gram, then whole grams.

The weight savings on a finished device result from hundreds of small engineering decisions.

Finding 6 Grams Again to Make Room for More

The goal was to reinvest the weight and space recovered through engineering into the capabilities people actually experience — including the battery, cameras and thermal system.

Galaxy Z Fold8 Ultra provides a separate example of how this approach can be applied.

Galaxy Z Fold8 Ultra and Galaxy Z Fold7 have similar overall dimensions and both weigh 215 grams. But within that same weight, Galaxy Z Fold8 Ultra increases battery capacity from 4,400 mAh to 5,000 mAh.

That larger battery brought its own challenge: the battery itself added approximately 6 grams.

So the development team faced a new question:

“Where could we find those 6 grams again?”

There was no single component that could provide the answer.

Instead, engineers applied the same systematic approach across the entire device — materials and structures, circuit layouts and component placement, down to the smallest auxiliary parts — identifying weight savings across all components.

This strategy extended to internal space optimisation.

By reducing unnecessary overlap between the display, circuits, antennas and surrounding components, and by improving packaging efficiency, Samsung created room for a larger battery and enhanced thermal and camera systems.

As a result, Galaxy Z Fold8 Ultra accommodates a 5,000 mAh battery while increasing the volume of its graphite heat-dissipation layer by approximately 7% compared with the similarly sized Galaxy Z Fold7.

Galaxy Z Fold8 Ultra features a 200 MP main camera and introduces the first 50 MP Ultra-Wide camera on a Galaxy Z Fold device.

Samsung’s approach to a thinner and lighter foldable is therefore not about removing capabilities.

It is about redirecting weight and space savings toward the flagship experiences users value most.

From 253 Grams to 201 Grams: Redefining the Weight Standard for Foldables

The journey began with the first Galaxy Fold at 276 grams in 2019. Across eight generations, Samsung has continued to advance the technologies, materials and internal architecture behind the foldable experience.

In recent generations, that progress accelerated — from 253 grams with Galaxy Z Fold5 to 201 grams with Galaxy Z Fold8.

But the story isn’t just about reducing weight.

Samsung’s goal has been to make a large-screen foldable easier to carry without giving up the qualities users expect from a flagship smartphone.

The weight and space recovered through advances in core technologies, materials and component design were put back into the battery, cameras, thermal system and other flagship experiences users value most.

From 253 grams to 201 grams.

No single material or component made that transformation possible.

Eight generations of engineering enabled this, advancing core technologies, introducing new materials and rethinking the entire device to make Galaxy Z Fold easier to carry without compromising the flagship experience.

Galaxy Z Fold Series: A Thinner, Lighter Journey in Numbers

– 52 g
Galaxy Z Fold8 is 52 grams lighter than Galaxy Z Fold5.

1/3, 0.2 mm
The Titanium Alloy Film used in Flex Titanium is approximately one-third the width of a human hair, while ultra-thin metal structures supporting the display are precision-machined to around 0.2 millimetres.

~270 / 180+ / 0.001 g
Samsung re-examined approximately 270 components and more than 180 types of auxiliary parts, optimising some down to 0.001 grams.

5,000 mAh / +~7% / 200 MP + 50 MP
Galaxy Z Fold8 Ultra features a 5,000 mAh battery, approximately 7% more graphite heat-dissipation volume and a 200 MP main camera with a 50 MP Ultra-Wide camera.

1. Based on internal research as of July 22, 2026, comparing commercially available book-style foldable smartphones globally. Exact weight may vary by model, configuration and manufacturing process. Weight measured excluding protective cases or accessories. ︎
2. Source: YouGov plc, 2024, © All rights reserved ︎

And there was something for everyone – There was a dedicated play area for kids, rugby fans were treated to a fan park with a huge screen¹ to catch the Springboks vs All Blacks [AJP/OCE1] live in action, and food and beverage stalls kept festivalgoers fuelled throughout the day. Brands added to the experience with colourful activations, interactive experiences and plenty of branded goodies, while the main event remained what 947 Joburg Day does best: a packed programme of live music and performances from some of South Africa’s biggest artists.

For Samsung, the day was an opportunity to put Galaxy technology where it belongs: directly in the hands of people creating, capturing and sharing the moments that make live events memorable.

Galaxy Hangout becomes a festival hotspot

One of the busiest attractions throughout the day was the Galaxy Hangout with its bus, which quickly became a hive of activity as festivalgoers queued to step inside and experience Samsung’s latest Galaxy foldables.

Designed as a chilled-out space to hang with friends while enjoying a drink and getting hands-on with the latest Galaxy Z8 Series, the Hangout gave visitors the chance to take a break from the festival rush while discovering what the newest foldable devices can bring to everyday life.

Galaxy fans and the simply curious alike explored the Galaxy Z Fold8 Ultra, Fold8 and Flip8, getting a closer look at the devices and experiencing their different form factors first-hand.

The Galaxy Z Fold8 series brought its expansive-screen experience to the festival, giving visitors a chance to see how a large², immersive display can transform everything from reviewing photos and watching content to editing and creating on the move. Meanwhile, the compact Galaxy Z Flip8 showed off the versatility of a foldable designed to fit effortlessly into the rhythm of a busy festival day.

The queues and constant movement around the Hangout throughout the day reflected the growing curiosity around foldable technology, with festivalgoers keen to see, touch and experience the devices for themselves.

When everyone is a headliner

The Galaxy experience extended beyond the Hangout, with Samsung’s partnership with 947 bringing Galaxy closer to the heart of the festival. Throughout the day, festivalgoers had opportunities to become part of the mainstage experience, blurring the line between fans and performer. In line with Samsung’s “Everyone’s a Headliner” message, every person in the crowd had their own moment worth capturing. And there was certainly no shortage of those moments.

From friends posing for photos against the festival backdrop to fans recording their favourite artists, spontaneous dance moves and unforgettable crowd reactions, Galaxy devices were on hand to capture the day from every angle. The result was a festival experience that did not simply live on the stage. It lived in thousands of camera rolls, group chats, social feeds and personal memories.

A festival day made for Galaxy

From families and sports fans to music lovers, content creators and those simply looking for a good day out, 947 Joburg Day demonstrated exactly why South Africa’s festival culture continues to thrive.

The field became a collage of picnic setups, camp chairs and groups of friends settling in for the day. Some danced through every performance, others took a more laid-back approach, while many moved between both worlds, enjoying the music one moment and catching up with friends over food and drinks the next.

And Galaxy was designed to move with all of them. The Galaxy Z series offered a different way to experience the day, whether that meant using a large screen³ to review and edit content, capturing hands-free group moments or simply folding a device away and getting back into the crowd.

Ultimately, Samsung’s presence at 947 Joburg Day was not about putting technology at the centre of the festival, but about putting it in front of people who use it in their daily lives.

Because the best festival moments are rarely the ones you plan. They are the unexpected ones – the song that suddenly becomes your favourite, the friend you bump into in the crowd, the photo that turns out better than expected, the performance you never intended to watch but cannot pull yourself away from. It was all epic fun and you simply had to be there.

1. Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
2. Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
3. Measured diagonally, Galaxy Z Flip8’s Cover Screen size is 4.1” in the full rectangle and 4.0” accounting for the rounded corners. The Main Screen size is 6.9” in the full rectangle and 6.8” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎

This spring, Samsung is inviting consumers to embrace that fresh start through its annual Blue Tag Sale¹, bringing together intelligent, artificial intelligence (AI)-powered innovations across Mobile eXperience and Consumer Electronics that help make everyday life simpler, more connected and more rewarding.

Refresh Your Home

More than appearances, a refreshed home is about creating a living space that works intelligently around you. Samsung’s Bespoke AI home appliances bring new levels of convenience into everyday routines. From Bespoke AI Refrigerators that help families better manage food storage and reduce waste to Bespoke AI washing machines and dryers that intelligently optimise every laundry cycle², household chores become simpler, more efficient and less time-consuming.

Shop Home Appliance Offers and get complimentary gift up to the value of R10 000³ https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

For a more comfortable home this spring, Samsung WindFree Air Conditioners⁴ help create an inviting indoor environment without the discomfort of direct cold airflow. Designed for effortless comfort, they complement Samsung’s connected home ecosystem – making it easier to manage your space, enjoy the season at home and get ready for summer.

Connected through SmartThings⁵, Samsung’s intelligent ecosystem allows compatible devices to work together effortlessly, giving homeowners greater visibility and control over their homes whether they are relaxing in the lounge or away for the day. The result is a home that not only feels refreshed but operates more efficiently, helping consumers save time and use energy more thoughtfully.

Shop TV and Sound Devices https://www.samsung.com/za/offer/blue-tag-sale/tv-soundbar-deals/

Entertainment is also part of the spring refresh. Samsung’s Neo QLED, OLED and Mini LED TVs deliver exceptional picture quality for family movie nights, live sport and streaming, while Samsung Soundbars create immersive audio that transforms the living room into a true entertainment destination.

For those balancing work and personal life, Samsung Monitors offer the flexibility to move seamlessly between productivity and entertainment on a single intelligent display—helping you make the most of every space and every moment at home.

⁶The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required Intended⁷ for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Powered by AI. Connected Around You.

What truly brings Samsung’s ecosystem together is the power of AI. Rather than existing as individual devices, Samsung’s ecosystem is designed to create personalised experiences that become more intuitive over time. Whether it’s helping automate household routines, making it easier to find information across devices or enabling seamless continuity between work and home, Samsung’s AI innovations remove everyday complexity so consumers can focus on what matters most.

This intelligent connectivity reflects Samsung’s vision of technology that feels less like another device to manage and more like a trusted companion that quietly supports modern lifestyles.

As consumers embrace the optimism and energy that spring brings, Samsung’s Blue Tag Sale offers an opportunity to begin that next chapter with technology designed to make everyday living simpler, smarter and more enjoyable.

Running until 27 September 2026, Samsung’s Blue Tag Sale features limited-time offers across a wide range of Mobile eXperience and Consumer Electronics products, making it the perfect time for consumers to refresh their homes, renew their routines and discover the benefits of connected, AI-powered living.

Remember, the offers are available for a limited time and while stocks last, so shop today to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

1. Terms and Conditions Apply. ︎
2. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together ︎
3. Terms and Conditions Apply. ︎
4. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
5. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
6. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
7. Intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

The award is particularly significant because it validates the core engineering philosophy behind Galaxy Buds4 Pro: delivering sound as it was meant to be heard. The EISA Awards represent one of the most authoritative annual recognitions of audio quality in the global consumer electronics industry. Judged by a collective of expert editors from top technology publications across more than 25 countries, these accolades provide an independent assessment of audio performance and innovation. The recognition reinforces Samsung’s ongoing efforts to push the boundaries of premium wireless audio through advanced hardware, intelligent software, and user-centric design.

EISA’s praise further highlights the Galaxy Buds4 Pro’s balance of audio performance, call quality and everyday usability.

“Employing a two-way speaker with individual amplifiers dedicated to the woofer and tweeter Samsung’s Galaxy Buds4 Pro yields clean, musical detail,” commented Ljubisa Miodragovic, President at EISA. “Meanwhile, advanced Sensor Fusion technology combines a dedicated Voice Pickup Unit (VPU) with DNN-powered noise reduction to ensure exceptionally clear calls.”

“At Samsung, our goal has always been to deliver Hi-Fi sound that stays true to the original recording. Receiving the EISA In-Ear Headphones Award validates our commitment to audio engineering excellence and affirms our promise of delivering premium sound quality and user experiences,” said Han-gil Moon, Master and Head of Audio Group, Mobile eXperience (MX) Business at Samsung Electronics. “Users can be confident that Galaxy Buds4 Pro are built to provide the best and most satisfying sound experience. We will continue to build on this foundation to offer even richer listening experiences in the future.”

Galaxy Buds4 Pro delivers Samsung’s most advanced audio experience to date, with standout features including:

• A newly designed wider woofer that increases the effective speaker area by nearly 20% over the previous generation, paired with a dedicated tweeter to deliver clean bass, rich treble, and 24-bit/96 kHz UHQ audio true to the original recording. EISA experts praised Buds4 Pro for yielding “clean musical detail while limiting distortion across the frequency range.”
• Enhanced Adaptive ANC and EQ that analyzes wearing conditions and each user’s unique ear shape, applying optimal noise-cancelling algorithms in real time, so users can enjoy a consistent listening experience all day long.
• Super Clear Call enabled by the device’s advanced Sensor Fusion technology, which combines a Voice Pickup Unit (VPU) with Deep Neural Network (DNN)-powered noise reduction to “ensure exceptionally clear calls,” even in noisy environments.
• An ultra-sleek, ergonomic blade design refined through hundreds of millions of global ear data points and over 10,000 simulations, featuring a premium metal finish, engraved pinch controls, and an IP57 rating for water and dust resistance¹.
• Deeper Galaxy ecosystem integration that allows users to initiate AI agents and manage hands-free calls through intuitive Head Gesture controls.

To learn more about the Galaxy Buds4 series, please visit: https://samsung.com/galaxy-buds.

1. IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant. Earbuds only. ︎

With the all-new Samsung Galaxy Z Fold8, Samsung is introducing a new passport-style wide foldable form factor, giving consumers a new way to experience the content, creativity and everyday moments that matter to them.

The idea is simple: not everyone uses their smartphone in the same way. Some want a device that fits effortlessly into their pocket and reflects their personality. Others want a bigger canvas for the things they love. Samsung’s latest foldable line-up is designed around those differences, with a Galaxy foldable for every kind of user.

The Galaxy Z Fold8 is designed for those who want to go deeper. It is made for the moments when a quick glance turns into an hour of watching, reading, browsing, gaming or creating. Its new wider design offers a more natural experience for immersive content, while its passport-style form factor makes the transition from a compact everyday device to a larger screen feel intuitive.

Folded, the 10:16 cover screen feels familiar for everyday essentials, whether checking messages, catching up on social media, or browsing on the go. Open it up, and the 4:3 main display¹ changes the experience. The wider main display creates more room to get lost in a film, explore a new game, read a long-form article or simply enjoy more of what is on screen.

It is a device that adapts to the moment. A quick check-in can stay quick, while a passing interest can become a deeper dive without needing to reach for another device. The result is a foldable that feels less like carrying two devices and more like having one that knows when you want to keep things moving and when you want to settle in.

At just 201g², the Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet, making it easier to take that larger experience wherever the day leads. And when inspiration strikes, the Dual 50MP camera is designed to make capturing and sharing those moments feel just as effortless, from spontaneous snapshots to dynamic videos made for social media³.

With the Galaxy Z Fold8, Samsung is making foldables more personal than ever. Whether your world is built around self-expression, everyday convenience, immersive entertainment or creative discovery, there is now a Galaxy foldable designed to fit the way you live.

1. Aspect ratios shown are approximate, based on representative model values. ︎
2. Weight may vary by country or region. ︎
3. Results may vary depending on lighting conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎

Few moments bring South Africans together quite like rugby. From neighbourhood braais and packed living rooms to friends and family following every tackle wherever they are, the rugby season has a unique way of turning ordinary weekends into memorable shared experiences.

This rugby season, Samsung is helping fans elevate match day at home with its Blue Tag Sale, featuring exceptional offers across selected Mobile, Home Entertainment, Monitor and Home Appliance products.

Whether it’s watching every line break unfold on a supersized screen, hearing the roar of the crowd through powerful sound or keeping up with the conversation across connected Galaxy devices, Samsung technology is designed to bring supporters closer to every moment of the action.

Bring the Stadium Atmosphere Home

For supporters looking to upgrade their match-day experience, Samsung’s range of Vision AI TVs combines great picture quality with smart viewing technology¹, bringing everything from the intensity on players’ faces to the movement across the pitch into vivid focus. Paired with a Samsung Soundbar, the experience becomes even more immersive, delivering rich, room-filling audio that brings the whistles, anthems and roar of the crowd into the heart of the home.

The right technology can transform how fans experience the game. Larger screens bring greater detail to every try, tackle and replay, while powerful sound helps recreate the energy and atmosphere of being closer to the stadium.

Stay Connected to Every Moment

Match day is about more than the 80 minutes on the field. Samsung’s connected ecosystem helps fans stay part of the experience before, during and after the game. Supporters can catch pre-match analysis on a Galaxy Tab, keep an eye on match-day content from the Bespoke AI Family Hub while preparing snacks in the kitchen, settle in front of a Samsung Vision AI TV for kick-off, and capture and share their favourite reactions and celebrations on a Galaxy smartphone.

With Samsung’s connected ecosystem working seamlessly across devices, fans can spend less time thinking about the technology and more time enjoying the game and the people they share it with.

More Ways to Upgrade with Samsung’s Blue Tag Sale

As part of Blue Tag Sale, consumers can enjoy savings across selected Samsung products spanning Mobile, TVs and Home Entertainment, Monitors and Home Appliances, providing an opportunity to upgrade the technology they use not only on match day, but every day.

Home Entertainment & Monitors

• 98″ QLED Q7F 4K Samsung Vision AI Smart TV (QA98Q7FAAUXXA) – From R49,999*²
• 75” Mini LED M70H 4K Samsung Vision AI Smart TV 2026 (UA75M70HAUXXA) – Now R13,999*
• Q-series Soundbar HW-Q930H 9.1.4ch Subwoofer & Rear Speaker (2026) (HW-Q930H/XA) – Now R14,999*, save R2,000
• 55” Mini LED M80H 4K Samsung Vision AI Smart TV 2026 (UA55M80HAUXXA) – Now R8,999*
• B-Series Soundbar HW- B650F 3.1 ch Subwoofer (HW-B650F/XA) – Now R3499*, save R500
• 49″ Odyssey OLED G9 G93SD DQHD 240Hz Gaming Monitor (LS49DG932SAXXA) – Now R28,499*, save R11,500
• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R8,999*, save R3,000

Whether preparing for the next big fixture, upgrading the family entertainment setup or bringing more connected technology into the home, Samsung’s Blue Tag Sale gives consumers more ways to make every moment count.

Home Appliances

• Built in Oven Dual Cook Flex Steam Multi-Function 76L (NV7B5775XAK/FA) – Now R18,499*, save R3,500
• Bespoke AI 4-Door French Door Refrigerator 630L (RF29BB8600MTFA) – Now R47,999*, save R7,000, plus receive a free Galaxy A37 5G 256GB valued at R9,000
•  Top Load Washer with BubbleStorm 27Kg (WA27B8375GV/FA) – Now R15 499*, save R3,500, plus receive a free Galaxy A07 (64GB) valued at R3 000.
• AI Front Load with Eco bubble 11Kg (WW11CGP44DSBFA) – Now R10,999*, save R3,000, plus receive a free Galaxy Tab A11 Wi-Fi valued at R3,499

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R4,999*, save R1,500
• Buds 3FE – Now R2,099*, save R600
• Log in to Samsung online store or Samsung Shop App for even more savings

Mobile eXperience Offers valid until 6 September 2026

The Samsung Blue Tag Sale runs from 17 August to 27 September 2026, while stocks last, T&C’s Apply. For more information and to explore participating products and offers, visit https://www.samsung.com/za/offer/blue-tag-sale/

1. Samsung account and internet connection is required to us AI features. ︎
2. Terms and Conditions Apply. ︎

* Recommended retail prices. Offers are available on selected products and may vary by participating retailer. While stocks last.

Growing up in a small township in South Africa, Lefa Makgato didn’t know what to dream about because technology felt so far out of reach. But in 2012, a single encounter with Samsung’s Solar Powered Internet School changed everything.

Since joining Samsung, Lefa has dedicated herself to giving back the same opportunity she once received to other students. Today, she leads Samsung’s CSR initiatives across Africa, including Solve for Tomorrow, which empowers young students in Africa to become the next generation of digital innovators. She’s not just teaching students to use technology — she’s equipping them to shape Africa’s future.

Check out the video below to learn more about her who’s dedicated to nurturing future innovators.

Taking place on 5 September 2026 at Crocodile Creek Polo Club, Lanseria, 947 Joburg Day, in partnership with Primedia, returns with the theme “Everyone’s a Headliner”, bringing together an electrifying line-up including some of South Africa’s hottest artists.

The only twist here is that being a headliner at a festival is about more than taking the stage. It is about being in the moment, capturing it and sharing it your way. And with the Galaxy Z8 Series, festivalgoers have a pocket-sized creative companion designed to help them do exactly that, hence everyone being a headliner.

From getting the perfect shot of your favourite artist to capturing the chaos of a group selfie, filming while dancing in the crowd or polishing content before posting it, the Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 are built to turn festival moments into content worth every byte of your phone’s storage.

Unpacking the ultimate festival companions

The Galaxy Z Flip8 brings maximum portability to festival mode as Samsung’s slimmest and lightest flip device[1]. Compact enough to slip into a pocket or bag, it gives festivalgoers the freedom to move, dance and explore without feeling weighed down.

Its flexible form factor also makes quick interactions more convenient. Users can check what they need without opening the device, helping them stay connected while keeping their phone use discreet.

When the music starts, the Z Flip8 becomes a content-creation tool. FlexCam and hands-free capture make it easy to frame group shots and multi-angle selfies without needing a tripod or recruiting a helpful stranger. Its camera capabilities, including Nightography[2], zoom and Super Steady[3] video with Horizon Lock, help capture vibrant festival scenes, sharp low-light selfies² and smooth footage even when the crowd is moving.

And because festival days are long, battery life matters. From the first performance to the final encore, the Z Flip8 is designed to keep users connected, capturing content and sharing memories throughout the day[4].

Then there is the editing. With the Galaxy AI Suite, features such as Photo Assist[5] and Generative Edit[6] can help polish content on the go, giving users more time to put their phone down and get back to the music.

For those who want to take their festival content further, the new Galaxy Z Fold8’s passport-inspired shape could transport you to the best 947 Joburg Day experience yet. As Samsung’s lightest Galaxy Z Fold yet, it combines portability with an expansive experience, making it easier to view, create and share content while on the move.

The Galaxy Z Fold8 is also festival-ready, featuring an Armor Aluminium frame[7] and IP48 water-resistance rating[8], adding another layer of confidence when navigating the unpredictable conditions of a busy outdoor event.

Its camera experience is where the Z Fold8 really comes into its own. Hands-Free Flex Mode, Rear-Cam Selfies, My FanCam[9] Auto-Tracking, Super Steady and Horizon Lock work together to make capturing the action easier, whether users are filming themselves, their friends or the artist commanding the stage.

“Everyone’s a Headliner is a powerful idea because it reflects how people experience festivals today. You are not simply watching the show, you are capturing it, sharing it and creating your own version of the experience,” says Rae Hargreaves, Head of Marketing: Mobile eXperience at Samsung South Africa. “With Galaxy Z Flip8 and Galaxy Z Fold8, we are giving people the flexibility and creative tools to make their festival moments their own. Whether you want something ultra-portable that keeps up with you or a larger canvas that takes your content further, Galaxy Z8 series is ready for the day.”

At 947 Joburg Day, the stage may belong to some of South Africa’s biggest names, but the story belongs to everyone. With a Galaxy Z Fold8 Ultra, Z Fold8 or a Z Flip8 in hand, festivalgoers can capture the moment, create the content and become the content headliner.

When it comes to capturing those perfect festival moments, the Galaxy Z Fold8 Ultra comes equipped and fit for purpose with a 200MP camera. Whether it’s taking pictures or recording videos, you can zoom in on your favourite artist and still get great images from the back of the crowd, demonstrating its ultra-level clarity and zoom capabilities. From the moment you arrive in the morning until the sun sets and night comes, the Z Fold8 Ultra is built to capture the entire festival experience, showing its versatility across different lighting conditions[10].

947 Joburg Day takes place on 5 September 2026 at Crocodile Creek Polo Club, Lanseria (Johannesburg), from 9AM.

[1] Compared to previous models.

[2] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[3] Super Steady results may vary depending on editing method and/or shooting conditions.

[4] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4174 mAh for Galaxy Z Flip8.

Estimated against the usage profile of an average/typical user Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged and many other factors.

[5] Photo Assist is a Galaxy AI tool in the Gallery app that lets you move, resize, or delete objects, and turn simple sketches into photorealistic images. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Generative Edit is a Galaxy AI tool on supported Samsung devices that lets you resize, move, or remove objects, and auto-fill background spaces using artificial intelligence.

[7] Armor Aluminum frame does not include volume and side keys, SIM tray or camera lens barrel

[8] Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Water resistance of device is not permanent and may diminish over time because of normal wear and tear.

[9] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.