With a shared commitment to innovative gaming technology, the two hi-tech giants offered an immersive experience to thousands of rAge attendees that include gaming and technology enthusiasts. Samsung and NAG’s collaborative display areas featured an interactive 150m² stand, complete with multiple experience zones designed to highlight Samsung’s state-of-the-art gaming products. Visitors had the chance to interact with the latest in Samsung gaming monitors, mobile devices and enjoyed unique experiences, including exciting competitions, live demonstrations and some exclusive offers.

The rAge Expo is South Africa’s award-winning go-to mega event for video gaming, technology, esports, geek culture and digital entertainment that has been bringing people together for two decades. With an attendance of over 30,000 visitors, this year’s rAge Expo was an unparalleled opportunity for gamers to explore the latest tech, meet like-minded individuals and get their hands-on experiences with Samsung’s newest gaming innovations.

Samsung’s Odyssey gaming monitors were showcased at the NAG stand offering unique experiences to rAge attendees. The key features of the Samsung and NAG stand at rAge 2024 included the Geek Culture Experience. The stand featured a fun, geek culture zone where visitors could participate in gaming-themed activities, including free gaming tattoos, haircuts and even hair-colouring for those that competed in the rAge Cosplay competition. Samsung mobile devices, such as the Galaxy S24 were available for a hands-on experience and photo opportunities were also made available throughout the event.

Samsung and NAG also had a Gaming Experience Zone that featured eight high-performance gaming monitors including the Samsung Odyssey OLED 49” LS49CG954SUXEN, which was at the heart of the stand. Gamers were able to participate in hourly competitions that showcased the power of the Odyssey OLED in a variety of popular games. This immersive gaming setup ensured that players experience first-hand – the superior visuals and performance of Samsung’s revolutionary display technology. The Samsung G9 OLED Smart Gaming Monitor is an immersive curved structure that provides an expansive field of vision, making it ideal for highly immersive gameplay, where every detail matters.

This Samsung DQHD OLED monitor features AI upscaling and an incredibly fast 0.03ms response time (GtG) that is able to bring gamers closer to the action. Samsung was also present at the Nexus Hub showcasing the amazing capabilities of the new Odyssey G6 Monitor – allowing gaming fanatics to run the most complex games at full speed without disruption with AMD FreeSync Premium Pro. With advanced technologies that are able to prevent burn-ins, gamers were able to enjoy astounding OLED performance with vibrant colours and unmatched luminescence.

For a Cloud Gaming Hands-On experience, there was also a dedicated cloud gaming area featuring Samsung Products such as the Galaxy Tablets. These units, designed for entry-level gaming highlighted the seamless integration of Samsung’s high-quality devices with cloud-based gaming systems, offering a true multi-platform experience.

As an added bonus – the Samsung Ark was also on display providing a Racing Simulator Experience. Designed specifically to create a high-octane and competitive atmosphere – there were hourly racing competitions allowing visitors to experience Samsung’s Odyssey Ark monitors. Whether it’s the Odyssey Ark or the new Odyssey OLED, the amazing displays were able to elevate the gaming experience to new heights.

So, all in all – the Samsung and NAG stand was the highlight of the event, offering an unforgettable experience to both competitive gamers and casual enthusiasts. For more information and all the latest updates on the Samsung and NAG partnership at rAge Expo 2024, visit [Samsung’s website] or follow Samsung and NAG on their social media platforms.

Two times faster than previous models, users can transfer a 4GB video in two seconds

Maximum capacity of up to 4TB offers ample storage for pro-grade content

Samsung Electronics, one of the global leaders in advanced memory technology, has announced the release of its latest lineup of the T- series, the Portable Solid State Drive (SSD) T9. With its stylish and portable design, the T9 is built to keep data safe while on-the-go, empowering users with fast transfer speeds and ample storage, and providing the reliability and convenience they need.

“With advances in high-resolution photos and the rising popularity of 4K videos, professional content creators now face the necessity of transferring large amounts of data on a frequent basis,” said Hangu Sohn, Vice President of Memory Brand Product Biz Team at Samsung Electronics.  “The T9 offers a solution for professionals to alleviate the challenges that come with managing their data, and Samsung will continue to provide optimised memory solutions that enable professionals to fully concentrate on achieving their creative potential.”

Higher Performance and Massive Storage Capacity

The T9 offers maximum sequential read/write speeds of 2,000 megabytes-per-second (MB/s) on the USB 3.2 Gen 2×2 interface. Approximately two times faster than the previous model T7, speeds of this level allow users to transfer a 4-gigabyte (GB) Full HD video in nearly two seconds.

The T9 comes in three different capacity options to fit the needs of every creator. With 1-terabyte (TB), 2TB and 4TB varieties, the T9 makes it possible to complete quick and frequent transfers while providing ample storage for large volumes of data. Its compact size, similar to that of a credit card, allows creators to carry their inspiration wherever they go with the least of limitations on their creative process.

Luxury Added to Ruggedness

The T9 delivers not only the functional advantages, but also unique design benefits under the concept of ‘luxury added to ruggedness’ based on the ‘rugged’ design concept of the T7 Shield. The curved diagonal lines and reverse carbon patterns on the surface of T9 gives the rubber a fabric-like feel for the user, like a luxurious wallet.

Great Reliability and Thermal Control

Professional creators push the boundaries of what’s possible, and their data is invaluable. Resistant to drops of up to three meters high and guaranteed with a five-year limited warranty, the Portable SSD T9’s sturdy design is built to keep data safe with the reliability that users need and empowers them to pursue their most ambitious projects.

For creators who require fast and efficient large file transfers without slowdowns, the T9 is the perfect companion. With Samsung’s Dynamic Thermal Guard, it efficiently minimises the performance drops that can be caused by overheating, ensuring consistent and fast transfer speeds. Moreover, the T9 is designed in compliance with the international safety standard IEC 62368-1, making it an ideal choice for a wide range of demanding tasks with minimal heat transfer.

Manage T9 with Samsung Magician Software 8.0

The Samsung Magician software provides an enhanced experience for users through features such as performance benchmark, security functions, firmware updates and real time health status check. Firmware update is a very important feature for memory products, and Magician software is ready to solve any field issues that might occur. With the new 8.0 version released in September 2023, all Samsung software such as Data migration, PSSD software, Card authentication tool, will be integrated to Magician software and the OS support range will be expanded, for Windows, Mac and Android user convenience.

Seamless Compatibility

With proven experience in Portable SSD compatibility, Samsung has designed the T9 to meet the USB Type-C power spec and to support the seamless workflow of professional creators. This has enhanced compatibility across operating systems such as Windows, macOS, smartphones and tablets, gaming consoles and professional high-resolution cameras. The T9 also comes with USB Type C-to-C and USB Type C-to-A cables.

The Samsung Portable SSD T9 is available to consumers in the below specs and manufacturer’s suggested retail prices (MSRP).

Product:	Description:	Warranty	RRP* (incl. Vat)
MU-PG1T0B/WW	Samsung T9 Portable SSD 1 TB; Transfer speed up to 2000 MB/s; Write Speed to 1950 MB/s, USB 3.2 (Gen2x2, 20Gbps)  AES 256-bit hardware encryption, Windows®, macOS®, Android Compatible  Colour: Black	5 Years	2 999,00
MU-PG2T0B/WW	Samsung T9 Portable SSD 2 TB; Transfer speed up to 2000 MB/s; Write Speed to 1950 MB/s, USB 3.2 (Gen2x2, 20Gbps)  AES 256-bit hardware encryption, Windows®, macOS®, Android Compatible  Colour: Black	5 Years	4 999,00
MU-PG4T0B/WW	Samsung T9 Portable SSD 4 TB; Transfer speed up to 2000 MB/s; Write Speed to 1950 MB/s, USB 3.2 (Gen2x2, 20Gbps)  AES 256-bit hardware encryption, Windows®, macOS®, Android Compatible  Colour: Black	5 Years	9 499,00

Samsung Portable SSD T9 Product Specifications
Interface	USB 3.2 Gen 2×2 (20Gbps)
Hardware Information	Capacities 1)		1TB	2TB	4TB
	Dimensions 2)		88 x 60 x 14mm
	Weight 2)		122 grams
Performance	Sequential Read 3)		Up to 2,000 MB/sec	Up to 2,000 MB/sec	Up to 2,000 MB/sec
	Sequential Write 3)		Up to 1,950 MB/sec	Up to 1,950 MB/sec	Up to 2,000 MB/sec
Durability	Drop Resistant 4)		Up to 3m
Security	Encryption		AES 256-bit hardware encryption
	Software 5)		Samsung Magician Software
Compatibility	Operating System 6)		Windows®, macOS®, Android
	Device 6)		PCs, Laptops, Tablets, Smartphones
Reliability	Temperature 7)	Operating	0°C to 60°C
		Non-Operating	-40°C to 85°C
	Humidity		5% to 95% non-condensing
	Shock	Non-Operating	1,500G, duration: 0.5ms, 3 axis
	Vibration	Non-Operating	20~2,000Hz, 20G
Certifications			CE, BSMI, KC, VCCI, RCM, FCC, IC, UL, TUV, CB, EAC, UKCA, BIS
RoHS Compliance			RoHS 2
Warranty 8)			Five (5) Year Limited Warranty

¹1GB=1,000,000,000 bytes, 1TB=1,000,000,000,000 bytes. Lower capacity may be demonstrated by your computer due to use of a different measurement standard.

²The actual product weight and size may vary depending on the product’s capacity and measurement method.

³Performance may vary depending on host configuration, cable and user system environment. To reach maximum sequential read/write speeds of up to 2,000 MB/s, respectively, the host device and connection cables must support USB 3.2 Gen 2×2 and the UASP mode must be enabled.

*Test system configuration: ASUS ROG STRIX Z590-E GAMING WIFI, Intel i9-10900K CPU @ 3.70GHz, 3696 MHz, 10 Core(s), 20 Logical Processor(s) / DDR4 8GB DRAM frequency1132.3 MHz / Win 11 Pro

⁴Based on an internal free fall shock test conducted under controlled conditions. Drop resistance may vary depending on the actual environmental conditions. Damage caused by drop is not covered under warranty.

* Test condition: Device was dropped free-fall to a metal plate from 3-meter height.

** No warranty is provided for any physical damage.

⁵Samsung Magician software is available in Windows®, macOS® and Android. It requires Windows® 7 and higher, macOS® High Sierra (10.13.6) and higher, or Android 5.1 (Lollipop) and higher. Older versions of the Windows®, macOS®, and Android operating systems may not be supported.

⁶Compatibility with host devices may vary. Some operating systems may require T9 reformatting. T9 is backward compatible with USB 3.2, USB 3.1, USB 3.0 and USB 2.0.

⁷Tc is measured at the hottest point on the case. Sufficient airflow is recommended to be operated properly on heavier workload within device operating temperature.

⁸The LED component of the T9 is warranted for five (5) years of typical use, typical use for the purposes of this warranty defined as four (4) hours of operation per day at temperatures of 40℃ or below. For more information on the warranty, please visit https://semiconductor.samsung.com/consumer-storage/support/warranty

Samsung proudly supports Busan’s bid for the World Expo 2030.

JOHANNESBURG, South Africa – 28 July 2021 – Samsung, the world leader in advanced memory technology, today announced that it has begun mass producing its latest smartphone memory solution, the LPDDR5 UFS-based multichip package (uMCP). Samsung’s uMCP integrates the fastest LPDDR5 DRAM with the latest UFS 3.1 NAND flash, delivering flagship-level performance to a much broader range of smartphone users.

“Samsung’s new LPDDR5 uMCP is built upon our rich legacy of memory advancements and packaging know-how, enabling consumers to enjoy uninterrupted streaming, gaming and mixed reality experiences even in lower-tier devices,” said Young-soo Sohn, vice president of the Memory Product Planning Team at Samsung Electronics. “As 5G-compatible devices become more mainstream, we anticipate that our latest multichip package innovation will accelerate the market transition to 5G and beyond, and help to bring the metaverse into our everyday lives a lot faster.”

Based on the latest mobile DRAM and NAND interfaces, Samsung’s uMCP can deliver lightning-fast speed and high storage capacity at very low power. This combination will allow more consumers to immerse themselves in numerous 5G applications that were previously only available on premium flagship models, including advanced photography, graphics-intensive gaming and augmented reality (AR). Such flagship-level capabilities are made possible by a nearly 50% improvement in DRAM performance, from 17 gigabytes per second (GB/s) to 25GB/s, and a doubling of NAND flash performance, from 1.5GB/s to 3GB/s, over the previous LPDDR4X-based UFS 2.2 solution.

The new uMCP also helps to maximise space efficiency within a smartphone by integrating DRAM and NAND storage into a single compact package that measures only 11.5mm x 13mm, allowing more space for other features. With DRAM capacities ranging from 6 gigabytes (GB) to 12GB and storage options from 128GB to 512GB, the Samsung uMCP can be easily customised to accommodate the diverse needs of 5G smartphones throughout the mid- and high-end segments.

Samsung has successfully completed compatibility testing of the LPDDR5 uMCP with several global smartphone manufacturers, and expects its uMCP-equipped devices to hit mainstream markets starting this month.

Pulse Lite is an innovative health management program that provides consumers with a simple, intuitive means of tracking one’s health. When you sign up for 1Life Pulse Lite, you are immediately allocated Base Bonus Cover of R50 000, which you can then grow in two ways: One by simply monitoring your activities on your Samsung Galaxy Watch Active2 and secondly by making positive lifestyle changes to improve your well-being. You can grow your cover up to R18, 200 per month or R607 per day. The special offer is available from 18 December 2020.

The Technology Whose Time Has Come

Life insurance has been modelled around how people live their lives. The healthier you live, the lower your risk profile and the less your premiums are. This technology really helps elevate this, by giving consumers tangible measures of their wellbeing and enabling them to take real control whilst encouraging them to make the necessary amendments for a better life. 1Life Pulse Lite is the culmination of this technology partnered with life insurance, creating a platform for consumers to add greater value to the cover.

Pioneering Cover: Adapting to our consumer needs in the New Normal has been made even easier through this pioneering technology. 1Life Pulse Lite is a sophisticated health management solution that tracks and guides heart, activity and sleep, monitoring overall wellbeing. Every time you choose to get a little extra sleep or go for a walk, for example, you’re likely to grow your life cover. To qualify for the programme you simply need to buy the Galaxy Watch Active2, register with 1Life and download the VeoSens app.

The Incredible Watch: The Samsung Galaxy Watch Active2 is technology designed to complement your lifestyle and with this partnership, it can do so effortlessly. With the many recent and unprecedented changes in the world, many of us are dealing with anxiety, which affects our body’s ability to rest. The Galaxy Watch Active2 effortlessly tracks your fitness, sleep, stress and even becomes a running coach. The stylish and popular Galaxy Watch Active2, which was first released in 2013, is an incredible example of Samsung’s innovation and leadership in wearable technology and is now wonderfully paired with 1Life.

The Innovative App: VeoSens is a tailor-made Health Management Solution. It is a user-friendly health companion, that provides a consumer 4 scores with life-like illustrations that help you intuitively manage your health and get rewarded for even better sleeping habits. The VeoSens health management solution is built on the recognition that people are different and not everyone is an athlete. Relative to other health apps, it factors in every consumers’ lifestyle and then offers bespoke health management recommendations based on individual metrics. This ensures that everyone can benefit rather than just a few fitness fanatics. Ultimately, 1Life Pulse, through VeoSens provides a real-time snapshot of one’s overall wellbeing, which allows users to experience positive and life-changing outcomes.

Benefits of Pulse Lite: The benefits are clear

• Access to the world’s first intuitive health management solution VeoSens worth R960 per annum
• Paid-up life insurance premium for a year to a minimum value of R3960
• Consumers also reap the health and financial benefits through earning up to R250 000 for making healthier choices
• Bespoke solutions for each and every consumer

How to register for 1Life Pulse Lite:

• Purchase a Galaxy Watch Active 2 on the Samsung E-store or a participating retailer
• Download the Samsung Galaxy Wearable App from either IOS or Galaxy Play Store
• Pair your Samsung Galaxy Watch Active2 to your mobile device (refer to your Samsung Galaxy Watch Active2 Quick Start guide)
• Activate 1Life Pulse Lite
• Download the VeoSens App to your smartphone (available on Play Store and iStore)
• Open your VeoSens App and follow the prompts to login and set up VeoSens on your Samsung Galaxy Watch Active2

These simple steps are the smart way to a better you. The power of technology to reshape lives has never been more in our own hands.

All insurance and financial services in relation to 1Life Pulse Lite is provided exclusively by 1Life Insurance Limited (“1Life”), an authorized Insurer and Financial Services Provider. Samsung is not authorized to provide any insurance or financial services on behalf of 1Life and will only provide customers with factual information of a non- financial nature. All queries relating to the product and any financial services should be directed at 1Life

A few notable sounds come to mind when we think of Samsung – namely, the Galaxy smartphone ringtone ‘Over the Horizon’ and the tone issued by the company’s home appliances, titled ‘Beyond the Horizon’. However, this is the first time that the company has sought to communicate directly with its consumers through its brand sound.

‘The Voyage’ represents the overall brand identity of Samsung and was created by sound designers with extensive experience in developing sounds for product functions. In line with the company’s existing sounds, the new melody presents a simplified musical scale so that the brand sound can be used in a broad range of applications.

The basic melody of the new brand sound consists of four simple notes. ‘Do’, the tonic note, symbolises the reliability and stability of Samsung products. The inflection notes in the middle represent the willingness to meet challenges and continue moving forward. ‘Re’ is the last tension note, and expresses the company’s hope and excitement for the future. These four notes together create a sound that encapsulates the spirit of the ‘Relentless Pioneer’ – the brand persona of Samsung Electronics, which never stops challenging itself and innovating to improve the consumer experience.

(ALL SOUNDS CAN BE HEARD AT What Melody Opened Samsung’s CES 2021? The New Corporate Brand Sound, ‘The Voyage’ – Samsung Global Newsroom)

Samsung plans to develop various arrangements of this melody for a range of marketing activities. The melody will maintain a single motif, but will be arranged following Samsung’s brand tonality of bold, genuine, contemporary, and playful to deliver a range of atmospheric effects. The company also plans to establish positive communications with its users by integrating versions of the melody into not only products but stores, events and digital content, enabling consumers to experience the products and services in new ways.

An official from Samsung’s Global Marketing Centre said, “The sense of hearing can establish image awareness much more quickly than sight or touch, which are used extensively in a range of fields including the luxury goods sector.” The official added, “Samsung Electronics is also planning to use its new brand sound in emotionally-oriented brand talks to strengthen its corporate image as young and playful.”

For more information about Samsung’s new brand sound, visit the company’s website.

At CES 2021, Samsung introduced a new logo animation based on the combination of the company’s letter mark logo and its new brand sound. This helps the company communicate with its consumers, particularly those from the Millennial and GenZ generations, in a friendlier and flexible manner.

JOHANNESBURG, South Africa – 17 December 2020 – Samsung didn’t just help introduce 5G to the world – they’ve been setting new records. An October 2020 report from Strategy Analytics revealed that the Samsung Galaxy S20+ 5G was the best-selling 5G device by revenue for the first half of 2020, accounting for 9 percent of global revenue. The Galaxy S20 Ultra 5G was second, accounting for 8 percent of global revenue, and the Galaxy S20 5G was third, accounting for 5 percent during the same period. Together, Samsung’s S20 trio were the top-selling 5G smartphones in the world, accounting for 22 percent of global 5G sales revenue.

In addition to leading sales records, Samsung has also launched a series of new devices and network solutions to bring 5G to more people across the world. In the last two years, Samsung has introduced a full portfolio of Galaxy 5G phones, from devices like the Galaxy Note20 5G, to category-changing devices like the Galaxy Z Fold2. Samsung has also released 5G enabled PCs and tablets. In addition, Samsung has worked closely with leading mobile operators around the world to advance 5G through a wide array of network solutions, including 5G RAN, Core and Network Automation tools.

“Samsung has established itself as a leader in the 5G space, and played a key role in the development of 5G around the world,” said Neil Mawston, Executive Director at Strategy Analytics. “With global 5G smartphone shipments expected to exceed 660 million devices by the end of next year, we believe the company will continue to play a significant role in growing the next-generation mobile network.^[1]”

The success is a testament to Samsung’s pioneering vision for 5G that started over a decade ago.

Leading the 5G Transformation

For more than 10 years, Samsung has been laying the groundwork for 5G by investing in the creation of meaningful innovations and building a strong network of partners. From chipsets to network solutions and devices, Samsung has been developing the critical components of 5G from the technology’s inception.
Samsung’s leading research and development teams, as well as collaborations with standardisation groups and carriers, enabled the technology to deliver faster data speeds and higher bandwidth promised by 5G^[2]. In 2009, it started research into ultra-high frequency mmWave technology. By 2013, it reached speeds above 1Gbps in test trials (Link) and a year later, broke its own record by using mmWave to reach 7.5Gbps (Link). Since 2018, Samsung’s various 5G network solutions have played a key role in the commercial launches of 5G services in Japan, Korea, and the United States.

“Samsung has achieved outstanding technical breakthroughs in 5G and this is a reflection of our continuous research and development spanning over a decade,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa  “Powered by our in-house chipsets and software, Samsung’s 5G RAN and Core solutions have been delivering competitive performance to the operators, and we will continue to lead the forefront of the global 5G market by bringing unparalleled experiences to customers around the world.”

To ensure consumers get the best 5G experience, Samsung has also expanded collaboration with IT firms and mobile operators to push 5G technology forward, particularly for 5G Standalone networks, private 5G networks, and mission-critical networks. Moreover, its 5G network solutions portfolio includes the latest advanced 5G network solutions, such as RAN, Core, and Network automation tools.

Beyond network solutions, Samsung introduced the world’s first commercially available 5G smartphone and tablet in 2019: The Galaxy S10 5G and the Galaxy Tab S6 5G. For the past 2 years, Samsung has continued to fine-tune the 5G experience for consumers in 5G-ready markets, defined by intelligent connections and optimal performance available on Galaxy devices.

Partnerships with Xbox, for example, provide Xbox Game Pass Ultimate members with console-quality graphics and access to their favourite titles on the go via cloud gaming (Beta) with devices like the Galaxy Note20. With social distancing and workplaces going remote, optimizations for Google Duo have ensured high-quality video chats connect people to family, friends, and co-workers. Together with various industry partners, Samsung has also been helping enterprises harness the true potential of 5G in private networks. It has collaborated with public cloud leaders to simplify the deployment of private 5G networks for enterprises to bring intelligent solutions into factories and offices.

These innovations are available on Samsung’s full portfolio of 5G devices, which includes affordable mid-range devices in the Galaxy A series, laptops like the Galaxy Book Flex, high-end tablets like the Galaxy Tab S7/S7+, and more. But this is just the beginning of Samsung’s plans for 5G.

Making 5G Available to More People

Samsung has its sights set on bringing next-gen connectivity to more people in more markets. A key part of this plan is to roll out more device options beyond the high-end segment and introduce 5G connectivity to a wider range of entry-level devices. Another key element is to expand Samsung’s 5G network footprint across the globe, delivering immersive 5G experiences to more customers and markets around the world.

“Our goal has always been to put the power of 5G into as many hands as possible and push the industry forward with pioneering innovations,” said Won-Joon Choi, EVP and Head of Flagship Product R&D Team at Mobile Communications Business, Samsung Electronics. “The early success of Galaxy 5G devices is proof that Samsung is offering users one of the best experiences 5G has to offer, and we will continue to do that by developing a broader range of Galaxy 5G devices at a variety of price points.”

In addition to expanding its portfolio, Samsung is making ground-breaking discoveries to make the 5G experience even better.

This year, Samsung introduced the power of network virtualisation by bringing its fully virtualised 5G RAN (vRAN) to the market, providing mobile operators with flexible, scalable, cost-efficient 5G networks with superior performance. It also unveiled Samsung’s Link Cell, a 5G indoor solution which enables operators to provide enhanced, seamless 5G experiences for their users. Additionally, the C-Band Massive MIMO radio solution Samsung introduced in October will give even more people access to immersive 5G experiences.

These advancements are a continuation of Samsung’s extensive work to develop 5G technology in collaboration with major global operators to showcase virtualised Core solutions and to test 5G end-to-end network slicing, advancing and unlocking the full potential of 5G. Samsung is also continuing its decades-long work with organisations like the 3GPP to develop standards for 5G that will help shape the future of the technology, from Industrial IoT (IIoT) to faster data transfer speeds and improved security.

With the success of the Galaxy S20 series, Samsung has already set the pace for 5G adoption and shaped consumer expectations for next-gen connectivity. As it continues to play a critical role in refining the technology and making it more accessible through a broader range of devices, including standalone 5G smartphones, the future of 5G looks more promising than ever.

[1] “Samsung S20+ is World’s No.1 5G Smartphone Model by Revenue”, Strategy Analytics, Publication Date: Oct 22 2020 https://www.strategyanalytics.com/access-services/devices/mobile-phones/smartphone/smartphone-model-tracker/reports/report-detail/samsung-s20-is-world’s-no.1-5g-smartphone-model-by-revenue
[2] 5G availability and network performance, including but not limited to download and streaming speeds, may vary based on market, network and/or content provider, data plans, and other factors.

“When life happens, our people will be there to assist. As a human-centred company, we are fully equipped to help customers get their device back as fast as possible and repaired in full working order,” says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

Whether it’s a repair that’s required or general assistance, there are over 100 authorised support centres across South Africa as well as a very capable Customer Call Centre that can help. The staff is all fully trained and use Genuine Samsung Parts in all of their repairs of Samsung devices, tablets or wearables.

As always, Samsung is ready to help. Essentially, one number fixes it all – Samsung call centre: 0860 726 786. It’s the easy way to put more care into your holiday season.

Terms and conditions apply.

The Mobile Business posted stronger shipments on new mass market models but was overall weighed down by slower sales of flagship models and increased marketing expenses. The Network Business posted solid results on the commercialisation of 5G service in South Korea. The Consumer Electronics Division was boosted by strong sales of new appliance products and improved profitability of refrigerators and washing machines, although profits from TVs fell slightly YoY due to intensifying competition. Looking ahead to the second half, Samsung expects persistent uncertainties in the memory business, although demand is seen growing further on strong seasonality and adoption of higher-density products. For system semiconductors, higher demand in mobile APs, image sensors and display driver ICs (DDIs) is also expected to be seen.

For displays, new smartphone product launches are set to help mobile display earnings but overall sluggish demand in the broad smartphone market may limit upside potential. As competition in the smartphone market is seen increasing in the second half, Samsung plans to enhance its product line-up and expand sales of new mass market models. The Network Business will prioritise building the foundation for its global 5G business expansion. The Consumer Electronics Division expects a seasonal boost in TV sales and will focus on premium models, while offering new appliances such as Bespoke refrigerators and AirDressers.

The Company is facing challenges from uncertainties not only in business areas but also from changes in the global macroeconomic environment. Samsung will, however, continue to invest in enhancing business capabilities and future technologies, including 5G, system semiconductors, artificial intelligence and automotive components, for longer-term growth. In the second quarter, Samsung Electronics’ capital expenditure stood at KRW 6.2 trillion (R74.3 billion), including KRW 5.2 trillion (R62.3 billion) spent on semiconductors and KRW O.5 trillion (R5.9 billion) on displays. Total capital expenditure in the first half was KRW 10.7 trillion (R128.0 billion) including KRW 8.8 trillion (R105.5 billion) for semiconductors and KRW O.8 trillion (R9.5 billion) for displays. The main portion of the Company’s 2019 capex is earmarked for building infrastructure to address demand beyond 2019, and a larger percentage of this year’s investment will be made in the second half.

Semiconductor Sees 2H Demand Recovery Amid External Uncertainties

The Semiconductor Business posted consolidated revenue of KRW 16.09 trillion (R193.05 billion) and operating profit of KRW 3.4 trillion (R40.7 billion) for the quarter. Despite weak market conditions, the Memory Business saw demand for NAND and DRAM increase as mobile and storage applications continued to adopt higher-density products and as datacentre customers resumed purchasing. In the second half, demand is expected to grow although the Company sees volatility in the overall industry due to increased external uncertainties.

For NAND, demand for high-density, high value-added datacentre and mobile storage is likely to continue to grow and the market is expected to gradually stabilise from the third quarter. In SSD, deployment of high-density, high-performance products for datacentres will expand, while demand for mobile applications is expected to increase with the release of high-end smartphones with storage of more than 128GB. The Company will focus on strengthening competitiveness in the premium market and plans to mass produce 6th generation V-NAND this year.

For DRAM, overall demand is expected to increase due to seasonal effects amid external uncertainties. Server demand is expected to increase gradually as customers adjust their inventory levels and resume purchasing, while PC demand is also likely to expand. Memory demand from mobile applications is expected to show a steady increase due to the launch of new models from major customers and the trend toward high-density products. The Company plans to actively address customer demand through a flexible product mix and maintain technical leadership with the ramping up of 1Y-nm products.

For the System LSI Business, earnings were solid as demand increased for multiple cameras and high-resolution, large-pixel image sensors. The Company also increased the supply of 5G chipset solutions and continued to develop a next-generation one-chip 5G System-on-Chip for future technology leadership. In the second half, demand for mobile AP, image sensor, and DDI products is expected to grow on stronger smartphone seasonality. Looking ahead, Samsung plans to increase the supply of high value-added products including 64MP image sensors and EUV 7-nm APs and also diversify product offerings by developing 3D/fingerprint-on-display sensors and chips for automotive and IoT applications.

For the Foundry Business, results were robust on the back of strong demand from a major customer’s 8/10-nm mobile AP and image sensor products. In addition, new orders from customers increased in the 10/14-nm process and applications diversified to include mobile, HPC, automotive and network products. In the second half, earnings growth is expected to continue due to the ongoing expansion of orders for AP, image sensors and DDI as well as increased demand for HPCs, including crypto currency mining chips. The Company plans to start mass production of EUV 6-nm process and aims to strengthen its competitiveness through tape-out of the EUV 5-nm process and by completing 4-nm process development.

Display Sees Further Improvement in 2H

The Display Panel Business reported KRW 7.62 trillion (R91.42 billion) in consolidated revenue and KRW 0.75 trillion (R8.99 billion) in operating profit for the quarter, returning to a profit from the previous three-month period thanks to a one-time gain and a gradual recovery in customer demand. Mobile display earnings increased, led by higher shipments of OLED panels featuring new technologies such as fingerprint-on-display and hole display. Large display sales also saw a slight improvement from the previous quarter on demand for premium panels and reduced costs.

Looking ahead to the second half, Samsung expects a further recovery in mobile displays from stronger sales and higher production, as major customers are planning to launch new products. Demand for OLED screens is seen to grow steadily as the smartphone industry increasingly adopts slimmer displays to accommodate 5G-enabling components. Samsung will continue to incorporate more value-added features into its panels and improve production efficiency, while closely monitoring and responding to global macroeconomic uncertainties and their potential negative impact on the market.

For large displays, despite growing demand for premium TV panels, continued capacity expansion in the overall LCD industry is likely to weigh on market conditions. Samsung will continue efforts to improve profitability by focusing on premium TV panels and expanding in other applications such as monitors and Public Information Display.

Mobile to Enhance Flagship Line-up and New Galaxy A series

The IT & Mobile Communications Division posted KRW 25.86 trillion (R310.27 billion) in consolidated revenue and KRW 1.56 trillion (R18.7 billion) in operating profit for the quarter. While the overall market saw demand for smartphones decline due to the negative macroeconomic environment and seasonal weakness, Samsung’s smartphone shipments increased QoQ led by strong sales of the new Galaxy A Series, including the Galaxy A50 and A70. However, sales of flagship models fell QoQ on weak sales momentum for the Galaxy S10 and stagnant demand for premium products.

Increased costs associated with growing competition in the mid- to low- end segment and inventory adjustments of older models resulted in a drop in profit for the Mobile Business. On the other hand, earnings for the Networks Business improved thanks to the expansion of commercial 5G service in South Korea and LTE networks in overseas markets. In the second half, the overall mobile market demand is expected to remain weak due to growing uncertainties over the global economy and trade. Samsung will continue to strengthen its flagship line-up and increase sales of new mass market models. The Company will promptly respond to the changing business environment, and step up efforts to secure profitability by enhancing efficiency across development, manufacturing and marketing operations.

In the third quarter, Samsung will focus on successful launches of new innovative products – the Galaxy Note 10 and Galaxy Fold. It will enhance the 5G smartphone line-up to take the lead in the new market and introduce more competitive A series models in the second half to extend the ongoing positive momentum in mass market smartphone sales. The Network Business will continue to solidify its position in the global 5G market, leveraging its leadership in the 5G service commercialisation in South Korea and the United States.

Consumer Electronics Boosted By Digital Appliances

The Consumer Electronics Division, comprised of the Visual Display and Digital Appliances businesses, recorded KRW 11.07 trillion (R132.82 billion) in consolidated revenue and KRW 0.71 trillion (R8.51 billion) in operating profit for the second quarter of 2019. Earnings for the Visual Display business edged down both QoQ and YoY due to intensifying price competition in the market. However, Samsung’s product-mix improved in the second quarter via early launches of new models and the expansion of premium product sales such as QLED and super-large screen TVs.

Despite negatives such as unfavourable foreign exchange rates in some emerging markets and increasingly protective global trade practices, conditions in the TV market are expected to stay largely unchanged in the second half of 2019. Samsung plans to maximise end-year sales through close cooperation with retail partners and cementing the 8K leadership by positioning QLED 8K TVs as mainstream TVs. For the Digital Appliances business, profits grew significantly YoY thanks to improvements in the profitability of key appliances like refrigerators and washing machines. Strong summer demand of air conditioners including Samsung’s Wind-Free Air Conditioner also contributed to robust sales.

Through the rest of the year, Samsung will focus on marketing new lifestyle products for consumers, such as Bespoke refrigerators and AirDressers. The Company will also continue to strengthen the B2B business which includes built-in appliances and system air conditioners.

Consolidated Sales and Operating Profit by Segment based on K-IFRS (2017~2019 2Q)

Note 1: Sales for each business include intersegment sales
Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)
Note 3: Information on annual earnings is stated according to the business divisions as of 2019
Note 4: From Q1 2017, earnings from the Health & Medical Equipment Business (HME) are excluded from the CE Division

*Oanda Conversion Rate (R1 = 0.01200) as at 31 July 2019.

“As a premium brand, Samsung continually strives to offer its customers the best products and service. This commitment has been taken to an unsurpassed standard with our Signature Service, by providing a customised brand experience that engages with consumers from purchase, to aftersales and beyond, “says Nithia Pillay, Director Customer Service at Samsung South Africa.

The Samsung Signature Service is made available to customers on selected products*. These are customers who demand high-end products and an after sales service to match. This offering will ensure complete convenience, from a consultation on specific requirements in-store, right through to the completed installation.

Samsung Signature Service includes:

• A five-year (5) and a three (3) Signature Warranty.
• Free product delivery, *installation and connection within 70 km radius of point of purchase in selected areas.
• Removal of packaging.
• In-home training and registration.
• Dedicated Signature Series call centre with an after-care service facility for the duration of the warranty period, at no additional cost. The number is 080 726 7864.

This service provides a myriad of comforts to loyal customers, including an in-home installation service by a fully accredited technical team, who also advise on how to get the best from the Samsung product. The Samsung Signature Service gives customers the ultimate user experience which includes a helpful demonstration on the basics of operating the product to the innovative features they may not initially be aware of. It’s all there – delivery, installation and the know-how to make the most of your new purchase. Ultimately, it’s about making every interaction with a Samsung product seamless, effortless and completely rewarding. It’s about complete peace of mind.

*Products covered by Samsung Signature Service – Five (5) and Three (3) Warranty

*Terms and Conditions Apply

“Samsung has invested in human centred technologies, so when life happens, our people will be there to assist. We are, as always, fully equipped to help Customers get their device back as fast as possible and repaired in full working order.” says Nithia Pillay, Director: Customer Service at Samsung South Africa.

Whether it’s a repair that’s required or general assistance, there are over a 100 authorised support centres across South Africa as well as a very capable Customer Call Centre that can help. The staff is all fully trained and use Genuine Samsung Parts in all of their repairs of Samsung devices, tablets or wearables. And for those who are already back at work or just too busy doing life, Samsung’s Mobile Repair Service will collect and deliver your device. Faster than the holidays that that flew by, Samsung is ready to help. Essentially, one number fixes it all – Service centre: 0860 726 7864 .