There’s something magical about cinema. The hush before the opening scene, the richness of colour on a big screen, the way every shadow and sound pull you deeper into the story. Now, with the latest OLED TV range from Samsung, that cinematic magic feeling no longer lives only in theatres, it lives in your living room.

As part of Samsung’s TV Lifestyle campaign** running from 1 April to 31 May, consumers can purchase an immersive, cinema-quality viewing experience at home, thanks to compelling offers across its premium^[1] OLED line-up.

Samsung OLED TVs are engineered to transform how you watch. Whether it’s a late-night movie, weekend binge-watches, or a live sporting moment, every frame is elevated through innovative display technology.

With self-illuminating^[2] pixels, OLED delivers true blacks and infinite contrast, allowing scenes to unfold with remarkable depth and precision. Dark scenes are layered, textured, and alive with detail^[3] . Paired with vibrant, true-to-life colour powered by Quantum Dot technology, every scene bursts with clarity, from the glow of city lights to the subtle hues of a sunset.

The result? A viewing experience that doesn’t just show you the story – it pulls you inside it.

Samsung’s OLED TVs are designed for modern lifestyles, where streaming, gaming, and live content blend seamlessly. With ultra-fast processing^[4] and Artificial Intelligence (AI)-powered picture optimisation, content is intelligently enhanced in real time, ensuring you always get optimised imagery from all content.

As part of the campaign, customers can take advantage of the following limited-time offers:

• Samsung 83″ S90D OLED 4K Smart TV – Now R89,999[i]* (Save R40,000)
• Samsung 77″ S95D OLED 4K Smart TV – Now R69,999* (Save R10,000)
• 77″ 4K OLED Smart TV (2025 model with Quantum Dot technology) – Now R49,999* (Save R15,000)
• 65″ OLED S90F 4K Samsung Vision AI Smart TV – Now R37,999* (Save R5,000)
• 65″ OLED S85F 4K Samsung Vision AI Smart TV – Now R19,999* (Save R5,000)
• 55″ S90D OLED 4K HDR Smart TV – Now R19,999* (Save R8,000)
• 55″ OLED S85F 4K Samsung Vision AI Smart TV – Now R12,999* (Save R4,000)

With Samsung OLED TVs, your living room becomes your private cinema, a front-row seat, a gateway into worlds both imagined and real. When picture quality reaches this level, there truly are no small moments, only big-screen experiences.

^[1] Samsung is ranked No.1 worldwide for Premium TVs (*Premium TV: $1,500 and above). Source – Omdia, (Since 2018). Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

^[2] Producing light and colour from its own pixel structures.

^[3] Experience may vary according depending on the content and the environment.

^[4] Viewing experience may vary according to types of content and format.

* Price promotion limited to only participating retailers. Prices may vary per participating retailer.

**Terms and Conditions apply.

From 01 April to 31 May 2026, Samsung is running – TV Lifestyle campaign** that gives customers great savings across The Frame and OLED TVs, giving them a chance to tailor their technology to match their personal style, interior design and lifestyle needs.

This promotion displays a connection between art and technology through design that integrates Samsung’s high-end display innovations with curated artistic content – thereby transforming its customers’ functional electronics into lifestyle centerpieces. With this promotion, Samsung is showcasing that its high-tech and innovative TV products are accessible to a broader audience, while also making art a personalised part of the home.

Through its partnership with Art Basel, Samsung is able to bring high-quality artwork into customers’ homes – turning the TV screen into a more personal, everyday way to discover and live with art. In particular, The Frame TV transforms living spaces by adding artistic displays, functioning as a television when you’re watching sports or your favourite movie and a lifelike work of art in other times. It is designed to blend seamlessly into your home décor, showcasing curated masterpieces or even your personal photography.

The Frame’s features include the Art Mode^[1], which ensures that when the TV is switched off, it automatically transitions to display digital art from a vast library or your own uploaded photos via the Samsung SmartThings^[2]  app. And, with Matte Display – models from 2022 onwards – now feature a specialised anti-glare^[3] matte finish that drastically reduces reflections ensuring that the digital screen looks like an authentic canvas.

Samsung has also recently released the “Art Basel Hong Kong” collection on the Samsung Art Store^[4] – a digital art subscription platform that is home to 5,000+ artworks and 800+ artists from world-renowned institutions like The Met, Musée du Louvre and The Van Gogh Museum as well as through its 80+ partnerships.

This longstanding collaboration with Art Basel, one of the largest art fairs globally – expands local customers’ access to world-class art in everyday spaces. This also allows these strategic partners the ability to provide more people with the opportunity to live with outstanding works of art every day. And that’s not all, Samsung customers are now able to enjoy the Art Store Streams – a complimentary service that provides a rotating set of 30 curated artworks every month, without a full subscription.

The Samsung Art Store is available across a wide range of Samsung’s Art TV^[5] line-up, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED – allowing viewers to experience highlights from the fair wherever they are. The line-up of products in this year’s “Art meets technology” campaign** include:

To take advantage of this price promotion**, click this link https://www.samsung.com/za/offer/lifestyle-tv-campaign/ or visit any of our particpating retail stores.

^[1] The TV can switch between TV Mode and Art Mode. In Art Mode, the brightness and colour tone of the display adjusts to the ambient lighting of the room. The motion sensor detects any movement and will automatically turn The Frame on or off.

^[2] To use SmartThings features, the SmartThings app must be installed and connected to a wireless network. Feature availability supported environments and specifications may vary by product. The SmartThings app can be downloaded from the Galaxy Store, Play Store or App Store (Android OS 9.0 or later with at least 3GB RAM or iOS 15.0 or later).

^[3] Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.

^[4] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

^[5] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

* Price promotion limited to only participating retailers. Prices may vary per participating retailer.

** Terms and Conditions apply.

Image quality has become a key deciding factor for consumers. Beyond screen size or resolution, the real difference today lies in the technology behind colour, brightness and visual fidelity – therefore, understanding these elements is crucial for identifying a high-performance television.

One of the most significant advancements is the Real Quantum Dot technology certification from TÜV Rheinland^[1] that certain Samsung televisions are accredited with. This innovation elevates the viewing experience to a new level and differs from other solutions that use alternative layers or colour simulations. Quantum dots are ultra-fine nanomaterials, tens of thousands of times smaller than a human hair, renowned for their ability to reproduce precise and vivid colors depending on light wavelength. The method by which quantum dots are integrated into display panels has become a key indicator for evaluating technological advancement in the premium TV segment. Thanks to this technology, it is possible to achieve 100% colour volume^[1], delivering brighter and more realistic images – even in scenes with high levels of brightness or contrast.

Another important aspect of Real Quantum Dot technology is its contribution to the durability and safety of the television. By not using materials such as cadmium^[2] – this innovation allows for more stable visual performance over time and aligns with current sustainability and environmental standards.

So, what should you consider when choosing a high-performance TV?

Verify that the television uses advanced technologies such as Real Quantum Dot, capable of reproducing accurate and consistent colours, even in very bright scenes. Look for equipment that offers 100% colour volume^[2] , which delivers more vivid and accurate images across different types of content.

Brightness stability: a Real Quamtum Dot TV maintains brightness and colour intensity without degrading. Opt for technologies that do not use elements such as cadmium^[3], which are associated with better long-term performance and current sustainability standards. Beyond resolution, consider how the image behaves under different lighting conditions and in content such as movies, sports or video games.

Choosing a television goes beyond comparing sizes or resolutions: it involves understanding how the technology behind the image works.

By considering these recommendations, you can make better decisions and enjoy a viewing experience that lasts.

^[1] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

^[2] Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

^[3] Samsung has completely eliminated the use of cadmium, a highly toxic heavy metal, in its QLED and Neo QLED TVs since 2014. Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

Thanks to this innovation – Samsung achieves 100% colour volume^[2], great brightness and durability, positioning itself as a benchmark in high quality visual technology.

Not all QLEDs are created equal. Samsung’s Real QLED has earned official certification from TÜV Rheinland^[3] confirming compliance with the IEC 62595-1-6 international standard, the benchmark for authentic quantum dot (QD) displays.

Realistic And Vibrant Colours With Real Quantum Dot

Real Quantum Dot technology uses nanocrystals that transform light into accurate colours, achieving near-realistic reproduction. This results in more vibrant images, sharper details and an immersive experience for both movies and TV shows. Unlike technologies without the certification, Samsung TVs with Real Quantum Dot maintain their image quality for longer – guaranteeing long-lasting performance.

Cadmium-Free^[1]: Responsible Innovation

One of Samsung’s major differentiators is that its Real Quantum Dot technology is cadmium-free¹, a heavy metal commonly used in traditional displays that poses risks to health and the environment. By removing this component, Samsung improves the safety of its products, without sacrificing quality or visual performance.

Greater Brightness & Contrast For Different Types Of Content

Samsung TVs offer superior brightness, allowing you to enjoy clear images even in brightly lit environments. Furthermore, optimised contrast highlights details in both dark and bright scenes. This allows for a cinematic experience at home, with accurate colours and greater image depth.

For more information about Samsung televisions, visit: https://www.samsung.com/za/tvs/all-tvs/.

^[1] Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

^[2] Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

^[3] Source: TÜV Rheinland. Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

24 March 2026 – Samsung offers the S-Care^[1]service plan to its customers, covering Samsung products, including TVs. S-Care extends the standard warranty^[2] that comes with new Samsung products, providing the same trusted benefits for an additional period. This service gives consumers greater value and convenience when investing in their home entertainment experience.

Customers purchasing a Samsung TV on the Samsung Online Store www.samsung.com/za can purchase this extended service plan, offering protection and expert support.

With S-Care, Samsung TV owners benefit from:

• Extended Protection – Enjoy a total of four years of coverage: Samsung’s standard two-year warranty plus an additional two-year S-Care extended warranty.
• Seamless, Automatic Coverage – S-Care activates immediately after the standard warranty period ends, ensuring uninterrupted support and protection.
• Samsung Online Store Availability – S-Care can be added at checkout when purchasing a Samsung TV on the website, providing customers with a premium experience and added value.

Samsung continues to prioritise customer peace of mind by offering reliable and convenient after-sales support. With S-Care for TVs, customers can enjoy their entertainment worry-free, knowing Samsung has them covered for four years.

Samsung’s customers have access to Samsung Authorised Service Centres, which offer:

• In-warranty and out-of-warranty repairs
• Flexible service options:
  • In-home repair for TVs 42 inches and larger

To ensure seamless support, customers must book their repair through an authorised Samsung Service Centre. If an issue cannot be resolved remotely, Samsung will assist in scheduling the repair or refer customers to the nearest authorised facility.

Give your Samsung TV the care it deserves and enjoy stress-free viewing with continued, reliable expert support through S-Care.  Add S-Care at checkout and enjoy uninterrupted entertainment. Terms and conditions apply.

^{[1] Terms and conditions apply.}

^{[2] The Warranty Service is applicable to Samsung Products and Samsung Accessories, which were purchased in South Africa and in accordance with the terms and conditions. https://www.samsung.com/za/support/warranty/}

Display innovation has always been at the heart of Samsung’s television leadership, and the company is once again rewriting the rules of what a screen can offer. With the unveiling of the 115-inch Micro RGB television, Samsung introduces micro-sized Red, Green, Blue (RGB) colour precision backlight^[1] display of its kind, marking a bold new chapter in Samsung’s TV technology and visual performance.

Building on the success of Samsung’s Quantum Mini LED technology, Micro RGB pushes the frontier even further. By harnessing microscopic red, green and blue LEDs as a direct backlight, Samsung has created a display capable of unprecedented colour precision, lifelike realism and intelligent picture processing^[2]. The result is a television experience^[3] that feels less like watching a screen and more like opening a window to another world.

A Breakthrough in Colour Technology

At the core of the new Micro RGB display is a revolutionary approach to colour reproduction. Ultra-thin RGB LEDs emit pure red, green and blue light independently. Unlike traditional TVs that rely on white backlights filtered through colour layers, Micro RGB produces colour directly from the source.

This microscopic precision allows the display to render colours with remarkable depth and accuracy while supporting nearly the entire range of colours visible to the human eye. The system also optimises sound, ensuring dialogue clarity and immersive depth that matches the vivid visuals.

Three Innovations that make the Micro RGB special;

• Big Technology in Microscopic Form
  Micro RGB technology uses microscopic red, green and blue LEDs that act as a direct backlight system. These LEDs are smaller than those used in Mini LED technology and deliver independent colour emission for richer tones, deeper contrast and the widest colour spectrum ever offered on a Samsung TV.
• Unmatched Colour Accuracy
  The Micro RGB display achieves 100% of the 2020 colour gamut, surpassing the widely used DCI-P3 standard. Certified by VDE^[1], this achievement ensures every shade appears balanced and authentic, producing images that are strikingly close to real life.
• The Power of Artificial Intelligence (AI) Processing
  Driving the experience is the Micro RGB AI Engine, powered by Samsung’s advanced chipset. Using 128 AI neural networks, the processor analyses content in real time to optimise every scene. The AI engine controls each RGB light individually to enhance colours, sharpen motion and upscale lower-resolution content to stunning 4K quality.

A Premium Home Entertainment Experience

Beyond its breakthrough display technology, the Micro RGB television integrates a range of advanced features designed to elevate the home viewing experience:

• Micro RGB Colour Booster Pro – AI-powered colour enhancement for richer, more vibrant visuals
• Dolby Atmos – cinematic sound powered by built-in top-channel speakers
• Glare-Free Screen^[4] – comfortable viewing anytime with reduced reflections, ensuring clear, distraction-free visuals even in bright rooms
• Object Tracking Sound – audio that follows the movement on screen for realistic immersion
• Q-Symphony^[5] – synchronised sound between Samsung TVs and compatible soundbars
• Metal SuperSlim Design – a refined, premium metal frame that complements the expansive 115-inch display
• Vision AI Companion^[6] – enhanced search and voice interaction powered by Bixby^[7]

With Micro RGB, Samsung demonstrates that the future of television lies not only in bigger screens but in smarter, more precise control of light and colour. By combining microscopic LED technology with advanced AI processing, the company is redefining how images are created, displayed and experienced.

As Samsung continues to push the boundaries of display innovation, the Micro RGB television signals a new era where colour, intelligence and design converge to deliver the most immersive viewing experience yet.

^[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

^[2] Experience may vary depending on the content and environment.

^[3] Viewing experience may vary according to types of content and format.

^[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10,5.

^[5] Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony.

^[6] Features and spec may vary by region.

^[7] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

Created to bring value and innovation together during the Easter season, the promotion encourages shoppers to explore Samsung’s ecosystem of devices and discover deals across TVs, sound devices home appliances and monitors. Each category offers the chance to unlock smart living solutions that enhance entertainment, comfort, and everyday convenience.

During the promotional period, consumers can enjoy special offers across selected products, making it easier to transform their homes with technology designed to simplify modern life. From immersive home entertainment experiences and intelligent home appliances to productivity-enhancing monitors and climate control solutions, Samsung’s portfolio is built to support a smarter lifestyle.

Some of the deals include these;

• 98 Inch DU9000 Chrystal UHD TV UA98DU9000 – Now R39,999^*, save R10,000
• 85 Inch QN70F 4K Neo QLED Mini LED TV – Now R32,999^*, save R7,000
• Bespoke AI Side-by-side 21.5-inch Family Hub Screen, Black 594L – Now R39,999^*, save R10,000
• AI Wash Ecobubble AI Energy Mode Top Loader – Now R7,999^*, save R1,500
• Q- Series Soundbar HW-Q800F 5.1.2ch Subwoofer – Now R8,999^*, save R2 000

The Smart Treasure Hunt idea reflects the excitement of discovering hidden gems, with shoppers encouraged to explore Samsung’s innovations that bring connectivity into the home. By integrating cutting-edge technologies across its product range, Samsung continues to deliver solutions that work seamlessly together to create a more connected living environment.

Whether upgrading your living room entertainment setup, refreshing the kitchen with intelligent appliances, enhancing your home office with a high-performance monitor, or improving your indoor comfort with energy-efficient air conditioning, the Easter promotion offers consumers the chance to invest in technology that enhances everyday life.

Samsung’s broader vision of a connected home ecosystem means that its devices are designed to work together intuitively, enabling users to enjoy greater control, convenience and efficiency in their households.

The Samsung Easter Smart Treasure Hunt promotion will offer these great deals for only a limited time (23 March until 20 April 2026), at selected retailers and online platforms.

^[1] Terms and Conditions Apply https://shop.samsung.com/za/promotion-terms-and-conditions

*Recommended Resale Price. Prices may vary per participating retailer.

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.

“Micro RGB achieves unprecedented precision in the control of micrometre-sized RGB LEDs, raising the bar for colour accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”

Micro RGB is powered by Samsung’s Micro RGB Artificial Intelligence (AI) engine, which uses AI processing to fully optimise both picture and sound^[2]. This advanced technology analyses each frame in real time and automatically optimises colour output for a more lifelike and immersive picture. With this AI engine, Micro RGB Colour Booster Pro recognises scenes with dull colour tones and enhances colours across all content for a more vivid and immersive viewing experience^[3].

Additionally, Samsung’s Micro RGB features Micro RGB Precision Colour, ensuring colours are delivered as intended for maximum accuracy and vividness, with precisely controlled colours that achieves 100% colour coverage of BT.2020, an international standard for colour accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Colour’ certification from the Verband der Elektrotechnik (VDE), one of the top German electrical engineering certification institutes.

With Glare Free^[4] technology, Samsung’s Micro RGB minimises reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. Apart from providing next-generation performance, Micro RGB’s super slim metal design achieves a sleek, minimalistic profile to complement any interior.

With Samsung Vision AI integrated, Samsung’s Micro RGB brings the latest state-of-the-art AI technologies including AI picture and sound and a smarter Bixby^[5] voice assistant, powered by generative AI – which offers a more conversational and personalised experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, one of the industry’s best security solution designed to protect users’ sensitive personal data and Samsung’s seven (7)-year free^[6] Tizen OS Upgrade program – which ensures ongoing software enhancements and long-term support. To learn more about Micro RGB, visit: Samsung.

^[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

^[2] Experience may vary depending on the content and environment.

^[3] Viewing experience may vary according to types of content and format.

^[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34.* Results based on test conducted under indoor lighting conditions.

^[5] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

^[6] Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

Samsung officially re-launched its newly revamped Gateway store on 26 February 2026. This playground for innovation has been reopened to showcase a refreshed design as well as offer its loyal customers hands-on experience with the latest Galaxy devices, including the new Galaxy S26 series.

The soon to be launched Galaxy series that will comprise the Galaxy S26 Base, Plus and Ultra models – signifies Samsung’s ambition for significant innovation and is expected to focus on advanced AI integration, enhanced performance and refined hardware targeted specifically for South Africa’s premium market. Following a comprehensive three-week long renovation period that forms part of a broader strategy to modernise Samsung’s retail presence in South Africa, the space has been thoughtfully curated to create a seamless journey where customers can explore connected technology across mobile, wearable, audio-visual and Bespoke AI home appliances.

The store’s re-opening, as reported by a retail news platform^[1], coincides with a wider aesthetic refurbishment of the Gateway Theatre of Shopping itself – aimed at modernising the mall and enhancing its appeal as a contemporary retail destination.^[1]KZN-based customers can look forward to a fresh and innovative glow-up in a store that will now provide an improved and immersive shopping experience.

With a modern and engaging design, this Gateway store aims to provide you with an interactive and hands-on experience with Samsung’s advanced technology. As a loyal Samsung customer, you will also have an opportunity to access Samsung’s wide array of products, solutions, services as well as experience demonstrations on a variety of Samsung products, including tablets and watches, as well as home appliances.

Samsung stores offer business owners tailored technology solutions for enterprises, including bulk purchasing of smartphones, tablets, wearables as well as business monitors. The newly revamped Gateway store provides an opportunity for customers to learn about Samsung’s latest technology, experience the Galaxy ecosystem, get in-store support on current devices and view Galaxy AI at work in live demonstrations. All of these offerings can now be enjoyed in the modern, cutting-edge and aesthetically designed store focused on offering better-quality and immersive customer experiences.

Kgomotso Mannya, Chief Marketing Officer of Samsung Africa, said: “This newly refurbished Gateway store represents a new look and feel and reflects our commitment to creating a truly immersive retail experience that enhances our customer service. The modern and futurist design that aligns with the latest Global Samsung Store standards brings Samsung innovation to life, where customers can explore our latest technologies in an engaging way.”

“In this refreshed store, our business customers will be offered integrated solutions that include support for smart office and vertical-specific solutions as well as in-store pickup, quick and improved support*. Our enthusiastic Samsung team, whose primary goal is to exceed the expectations of our customers, is ready and eager to offer everyone who visits the Gateway store – personalised and expert assistance as well as valuable insights on the latest Samsung innovations and great deals,” added Mannya.

This Gateway store has a certified Samsung Care team that is ready to tackle everything from cracked screens to battery replacements. The Samsung Care team provides fast, reliable service in-store, so you can get back to your routine without missing a beat.

^[1] Source: Retail Brief Africa – https://www.retailbriefafrica.co.za/retail-management/gateways-evolution-continues-as-renovation-makes-progress/

*Terms and Conditions apply.

Samsung’s Blue Tag Sale is back and in 2026, it’s smarter and more connected. Running from 19 January to 23 February 2026, this year’s promotion puts SmartThings^[1] at the centre, giving customers the chance to unlock exclusive offers on devices that seamlessly integrate into a smarter home ecosystem. Whether you’re levelling up your entertainment, refreshing your appliances, or upgrading your workspace, the Blue Tag Sale is your gateway to intelligent, intuitive living.

Smarter Entertainment: TV Gesture Controls and Smart Watch Integration

Samsung’s latest TVs bring a new era of effortless control. With gesture recognition and smartwatch connectivity^[2], users can adjust volume, manage playback, receive notifications and even sync fitness data for wellness content, all without touching a remote. It’s entertainment elevated through convenience, accessibility, and SmartThings^[1] synergy.

Some of the conveniences include;

• Gesture Recognition: Control your Smart TV^[3] effortlessly with simple hand gestures. Adjust volume, manage playback, and navigate menus without needing a remote.
• Smartwatch^[2] Integration: Connect your smartwatch to your TV for seamless control. Receive notifications, adjust settings, and even sync fitness data for personalised wellness content.
• Enhanced Accessibility features make entertainment more accessible, catering to users who prefer hands-free operation or have mobility challenges.
• SmartThings^[1] Synergy: Enjoy seamless integration with SmartThings, allowing your TV to communicate with other smart devices for a unified and efficient home ecosystem.

Smart Homes: Connected Appliances

Explore Bundle and Save^[3] offers on refrigerators and laundry and get more, including a discount valued at up to R10,000^[3] . Bundling participating Bespoke refrigerator and laundry appliances offers several benefits, making it a smart choice for homeowners:

• Cost Savings: Bundling often comes with discounts or promotional offers, allowing you to save money compared to purchasing each appliance separately.
• Coordinated Aesthetics: Buying appliances together ensures they match in design and style, creating a cohesive and visually appealing kitchen and laundry room.

Seamless Integration: Bundled appliances are designed to work well together, enhancing functionality and efficiency. For example, a smart refrigerator can coordinate with a smart washer for optimised energy use.

• Convenience: Purchasing two appliances at once simplifies the buying process, saving time and effort in research and decision-making.

Laundry Tips and Tricks

Choosing the right washing machine or dryer becomes easier with features like AI Wash^[4] , QuickDrive^[5] , improved energy efficiency^[6] , and powerful performance. AI control (on selected models) uses deep learning to remember your favourite cycles and other settings, such as preferred temperature, extra rinses, and adjusted spin speeds, thereby adapting to your lifestyle.

Life Gets Better, the More You Connect

SmartThings^[1] brings every device under one intelligent ecosystem – simplifying routines and enhancing everyday life through:

• Care: Real-time monitoring, notifications, and remote control.
• Savings: AI Energy Mode^[7] for optimised consumption.
• Ease: One app for every device.
• Security: Knox Security^[8] safeguards the entire smart home environment.

Smarter Workspaces: The Smart Monitor M7

The versatile Smart Monitor M7 offers 4K clarity^[9] , Smart Hub^[10] streaming, USB-C connectivity, and an all-in-one design, making it ideal for hybrid workers, students, and compact living spaces. It’s a monitor, a smart TV, and a minimalist productivity hub, all in one. Samsung Smart Monitors offer a versatile and innovative solution for modern entertainment and productivity needs. Here are the key reasons to consider them:

• All-in-One Solution: Smart Monitors combine the functionality of a traditional monitor with smart TV features, eliminating the need for a separate TV or streaming device.

Seamless Connectivity: With built-in Wi-Fi and support for popular streaming platforms.

• SmartThings Integration: Connect your Smart Monitor with other smart devices in your home for a unified and efficient ecosystem. Control your monitor and other devices through a single interface.
• Productivity Features: Ideal for work-from-home setups, Smart Monitors offer features like screen splitting, wireless connectivity with laptops, and compatibility with productivity apps.
• Flexible Usage: Whether for gaming, work, or entertainment, Smart Monitors adapt to various needs, making them a versatile choice for any setting.

By choosing a Samsung Smart Monitor, you invest in a future-ready device that enhances both your entertainment and productivity experiences.

Connected Cooling and Quality

Clean, healthy air is essential. Samsung’s air-conditioning and air-quality solutions feature Artificial Intelligence (AI)-powered optimisation, advanced filtration and full SmartThings¹ monitoring. To maximise your experience, you should choose the right unit based on your room size, clean filters regularly, and use SmartThings^[1] alerts to maintain ideal air conditions at home or at work.

Learn more about Samsung SmartThings^[1] on https://www.samsung.com/za/smartthings/

Here’s what’s on offer:

• 85 inch U8000F 4K Crystal UHD Smart TV 2025. Now R17,999*, save R1,999.
• 2024 LS60D Music Frame Dolby Wireless Smart Speaker. Now R3 999*, save R2,000.
• 60cm Dual Cook Steam Series 5 Multifunction Black Oven NV7B5775XAK. Now R20,999*, save R2,000.
• Gas on Glass Hob Cooktop with Powerful Heat NA64D3030AK/FA. Now R5,999*, save R500.
• 60cm Inox and Black Glass T-Shaped Hood. NK24C5070US/FA Now R6,499*, save R500.
• 34 Inch ViewFinity Monitor S65UC LS34C652UAUXEN. Now R12,899*, save R2,600.
• 32 Inch S80UD 4K UHD USB-C Hub Monitor LS32D800UAUXEN. Now R11,299*, save R2,700.
• Wind-Free AR6500T 12000 Btu Wall-mount AC with Wind-Free AR12BSHCMWK/FA. Now R10,999*, save R3,300.
• AR40 12000 Btu Wall-mount Digital Inverter AC AR40F12C0AG/FA. Now R8,999*, save R2,200.

Through the Blue Tag Sale, Samsung continues its pursuit of excellence, delivering innovation that is meaningful, impactful and built to simplify and enrich everyday life. This is the future of connected living and it’s available today. For more, visit https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[2] Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

^[3] 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

^[4] Terms and Conditions apply. Visit https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

^[4] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

^[5] Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary.

^[6] Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

^[7] Only available for smart appliances that are compatible with SmartThings. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[8] Applied to all appliances that have an Internet connection.

^[9] 4K availability in over-the-top content may vary depending on content service subscription type and internet connection.

^[10] Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. 2025 models U8000F or above. Upcoming support: 2023 and 2024 U7000 or above models after a 2025 OS update

*Recommended Resale Price only. Prices may vary per retailer.