As South African households increasingly look for technology that makes everyday life simpler, more efficient and more connected, Samsung is inviting consumers to experience its future of smart living during its Blue Tag Sale¹, running from 17 August to 27 September 2026.

This year’s Blue Tag Sale allows consumers to discover how Samsung’s Artificial Intelligence (AI)-powered ecosystem works together to create homes that are more intuitive and personalised. At the heart of this connected experience is SmartThings², Samsung’s intelligent platform that seamlessly connects compatible devices, enabling users to monitor, manage and automate their homes from a single app.

Whether it’s managing household appliances remotely, receiving personalised recommendations, or keeping track of energy consumption, SmartThings transforms everyday routines into effortless experiences. By bringing connected devices together, Samsung is helping consumers take greater control of their homes while making smarter decisions about energy usage.

One of SmartThings’ standout capabilities is its intelligent energy management. Through SmartThings Energy³, users can monitor electricity usage across compatible appliances, receive insights into consumption patterns and automate devices to operate more efficiently. These intelligent features not only help reduce unnecessary energy usage but also empower consumers to build more sustainable habits without compromising comfort.

The connected experience extends across Samsung’s offerings of AI-powered appliances and entertainment products. From refrigerators that help keep food fresher by optimising cooling performance, to artificially intelligent washing machines that automatically adjust wash settings⁴ based on each load, Samsung’s Bespoke AI range has been designed to simplify everyday living. Combined with Samsung Vision AI TVs and immersive audio solutions, the connected ecosystem delivers smarter experiences throughout the home.

SmartThings meets AI Home Visit https://www.samsung.com/za/smartthings/

Samsung’s Blue Tag Sale features exceptional offers across its AI-powered range, including:

• Bespoke AI 704L 4-Door French Door Refrigerator (RF71DB975012FA) – Now R64,999*, save R4,999. Buy this & Redeem a Free Gift⁵, a Galaxy A37 5G 256G.
• Bespoke AI Front Load Washer AI Wash 20kg (WF90F20ADSFA) – Now R24,999*, saving R3,000. Buy this & Redeem a Free Gift⁶, a Galaxy A07 64GB.
• Bespoke AI Dryer AI Dry 20kg (DV90F17CDSFA) – Now R25,999*, save R3,000. Buy this & Redeem a Free Gift⁷, a Galaxy A07 64GB.
• Bespoke AI Washer Dryer with EcoBubble, AI Wash and Steam (WD90HG6U94BBFA) – Now R10,999*, save R5,000.
• Bespoke AI Air Conditioner AR6500T 24000BTU (AR24BSHCMWK/FA) – Now R16,999*, save R2,800.
• Smart Monitor 32” M70F 4K Samsung Vision AI (LS32FM700UAXXA) – Now R8,499*, save R2,500.
• Samsung Vision AI QLED 4K S85F 65-inch TV (QA65S85FZEXXA) – Now R22,999*, save R7,000.

1. Terms and Conditions Apply ︎
2. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. SmartThings Energy currently works with washers, dryers, dishwashers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwaves, TVs and energy meters. ︎
4. Based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
5. Terms and Conditions Apply. ︎
6. Terms and Conditions Apply. ︎
7. Terms and Conditions Apply. ︎

This spring, Samsung is inviting consumers to embrace that fresh start through its annual Blue Tag Sale¹, bringing together intelligent, artificial intelligence (AI)-powered innovations across Mobile eXperience and Consumer Electronics that help make everyday life simpler, more connected and more rewarding.

Refresh Your Home

More than appearances, a refreshed home is about creating a living space that works intelligently around you. Samsung’s Bespoke AI home appliances bring new levels of convenience into everyday routines. From Bespoke AI Refrigerators that help families better manage food storage and reduce waste to Bespoke AI washing machines and dryers that intelligently optimise every laundry cycle², household chores become simpler, more efficient and less time-consuming.

Shop Home Appliance Offers and get complimentary gift up to the value of R10 000³ https://www.samsung.com/za/offer/blue-tag-sale/home-appliances-deals/

For a more comfortable home this spring, Samsung WindFree Air Conditioners⁴ help create an inviting indoor environment without the discomfort of direct cold airflow. Designed for effortless comfort, they complement Samsung’s connected home ecosystem – making it easier to manage your space, enjoy the season at home and get ready for summer.

Connected through SmartThings⁵, Samsung’s intelligent ecosystem allows compatible devices to work together effortlessly, giving homeowners greater visibility and control over their homes whether they are relaxing in the lounge or away for the day. The result is a home that not only feels refreshed but operates more efficiently, helping consumers save time and use energy more thoughtfully.

Shop TV and Sound Devices https://www.samsung.com/za/offer/blue-tag-sale/tv-soundbar-deals/

Entertainment is also part of the spring refresh. Samsung’s Neo QLED, OLED and Mini LED TVs deliver exceptional picture quality for family movie nights, live sport and streaming, while Samsung Soundbars create immersive audio that transforms the living room into a true entertainment destination.

For those balancing work and personal life, Samsung Monitors offer the flexibility to move seamlessly between productivity and entertainment on a single intelligent display—helping you make the most of every space and every moment at home.

⁶The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required Intended⁷ for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Powered by AI. Connected Around You.

What truly brings Samsung’s ecosystem together is the power of AI. Rather than existing as individual devices, Samsung’s ecosystem is designed to create personalised experiences that become more intuitive over time. Whether it’s helping automate household routines, making it easier to find information across devices or enabling seamless continuity between work and home, Samsung’s AI innovations remove everyday complexity so consumers can focus on what matters most.

This intelligent connectivity reflects Samsung’s vision of technology that feels less like another device to manage and more like a trusted companion that quietly supports modern lifestyles.

As consumers embrace the optimism and energy that spring brings, Samsung’s Blue Tag Sale offers an opportunity to begin that next chapter with technology designed to make everyday living simpler, smarter and more enjoyable.

Running until 27 September 2026, Samsung’s Blue Tag Sale features limited-time offers across a wide range of Mobile eXperience and Consumer Electronics products, making it the perfect time for consumers to refresh their homes, renew their routines and discover the benefits of connected, AI-powered living.

Remember, the offers are available for a limited time and while stocks last, so shop today to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

1. Terms and Conditions Apply. ︎
2. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together ︎
3. Terms and Conditions Apply. ︎
4. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
5. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
6. The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
7. Intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. Please consult a medical professional for advice. ︎

Few moments bring South Africans together quite like rugby. From neighbourhood braais and packed living rooms to friends and family following every tackle wherever they are, the rugby season has a unique way of turning ordinary weekends into memorable shared experiences.

This rugby season, Samsung is helping fans elevate match day at home with its Blue Tag Sale, featuring exceptional offers across selected Mobile, Home Entertainment, Monitor and Home Appliance products.

Whether it’s watching every line break unfold on a supersized screen, hearing the roar of the crowd through powerful sound or keeping up with the conversation across connected Galaxy devices, Samsung technology is designed to bring supporters closer to every moment of the action.

Bring the Stadium Atmosphere Home

For supporters looking to upgrade their match-day experience, Samsung’s range of Vision AI TVs combines great picture quality with smart viewing technology¹, bringing everything from the intensity on players’ faces to the movement across the pitch into vivid focus. Paired with a Samsung Soundbar, the experience becomes even more immersive, delivering rich, room-filling audio that brings the whistles, anthems and roar of the crowd into the heart of the home.

The right technology can transform how fans experience the game. Larger screens bring greater detail to every try, tackle and replay, while powerful sound helps recreate the energy and atmosphere of being closer to the stadium.

Stay Connected to Every Moment

Match day is about more than the 80 minutes on the field. Samsung’s connected ecosystem helps fans stay part of the experience before, during and after the game. Supporters can catch pre-match analysis on a Galaxy Tab, keep an eye on match-day content from the Bespoke AI Family Hub while preparing snacks in the kitchen, settle in front of a Samsung Vision AI TV for kick-off, and capture and share their favourite reactions and celebrations on a Galaxy smartphone.

With Samsung’s connected ecosystem working seamlessly across devices, fans can spend less time thinking about the technology and more time enjoying the game and the people they share it with.

More Ways to Upgrade with Samsung’s Blue Tag Sale

As part of Blue Tag Sale, consumers can enjoy savings across selected Samsung products spanning Mobile, TVs and Home Entertainment, Monitors and Home Appliances, providing an opportunity to upgrade the technology they use not only on match day, but every day.

Home Entertainment & Monitors

• 98″ QLED Q7F 4K Samsung Vision AI Smart TV (QA98Q7FAAUXXA) – From R49,999*²
• 75” Mini LED M70H 4K Samsung Vision AI Smart TV 2026 (UA75M70HAUXXA) – Now R13,999*
• Q-series Soundbar HW-Q930H 9.1.4ch Subwoofer & Rear Speaker (2026) (HW-Q930H/XA) – Now R14,999*, save R2,000
• 55” Mini LED M80H 4K Samsung Vision AI Smart TV 2026 (UA55M80HAUXXA) – Now R8,999*
• B-Series Soundbar HW- B650F 3.1 ch Subwoofer (HW-B650F/XA) – Now R3499*, save R500
• 49″ Odyssey OLED G9 G93SD DQHD 240Hz Gaming Monitor (LS49DG932SAXXA) – Now R28,499*, save R11,500
• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R8,999*, save R3,000

Whether preparing for the next big fixture, upgrading the family entertainment setup or bringing more connected technology into the home, Samsung’s Blue Tag Sale gives consumers more ways to make every moment count.

Home Appliances

• Built in Oven Dual Cook Flex Steam Multi-Function 76L (NV7B5775XAK/FA) – Now R18,499*, save R3,500
• Bespoke AI 4-Door French Door Refrigerator 630L (RF29BB8600MTFA) – Now R47,999*, save R7,000, plus receive a free Galaxy A37 5G 256GB valued at R9,000
•  Top Load Washer with BubbleStorm 27Kg (WA27B8375GV/FA) – Now R15 499*, save R3,500, plus receive a free Galaxy A07 (64GB) valued at R3 000.
• AI Front Load with Eco bubble 11Kg (WW11CGP44DSBFA) – Now R10,999*, save R3,000, plus receive a free Galaxy Tab A11 Wi-Fi valued at R3,499

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R4,999*, save R1,500
• Buds 3FE – Now R2,099*, save R600
• Log in to Samsung online store or Samsung Shop App for even more savings

Mobile eXperience Offers valid until 6 September 2026

The Samsung Blue Tag Sale runs from 17 August to 27 September 2026, while stocks last, T&C’s Apply. For more information and to explore participating products and offers, visit https://www.samsung.com/za/offer/blue-tag-sale/

1. Samsung account and internet connection is required to us AI features. ︎
2. Terms and Conditions Apply. ︎

* Recommended retail prices. Offers are available on selected products and may vary by participating retailer. While stocks last.

Samsung South Africa has officially launched its Spring Blue Tag Sale^[1], giving consumers the opportunity to own the brand’s latest innovations. Running for a limited time, the nationwide campaign offers genuine savings across Samsung’s Mobile eXperience (MX) and Consumer Electronics (CE) product portfolios, making it easier than ever for consumers to upgrade the technology they use every day.

Blue Tag Sale has grown to become one of Samsung’s flagship retail campaigns, combining various meaningful offers with the innovation, quality and connected experiences that consumers have come to expect from the brand. Whether upgrading to the latest smartphone, transforming home entertainment, gaming monitor or investing in intelligent home appliances, customers can enjoy exceptional value across a wide range of products.

Blue Tag Sale gives consumers an opportunity to experience Samsung’s latest technologies, from Galaxy AI and immersive entertainment to artificially intelligent home appliances, while enjoying genuine savings that make upgrading even more rewarding, offers start from 17 August 2026.

Some of the Blue Tag Sale offers include the following^[1]:

Mobile eXperience

• Galaxy A07 (64GB) – Now R2,199*, save R800
• Galaxy S25 FE Jetblack – Now R9,999*, save R4,000
• Galaxy Tab S10 Lite 5G – Now R8,499*, save R1,500
• Galaxy Watch8 44mm Bluetooth – Now R5,299*, save R896
• Buds 3FE – Now R2,099*, save R400

TV & Home Entertainment

• New 65-inch Mini LED M80H 4K Samsung Vision AI Smart TV (UA65M70HAUXXA) – Now R11,999*
• Q-Series HW-Q930H 11.1.4ch Soundbar (HW-Q930H/XA) – Now R14,999*
• New 85-inch Neo QLED QN70H 4K Samsung Vision AI Smart TV (QA65S85FZEXXA) – Now R27,999*
• B-series Soundbar HW-B450F 2.1 ch Subwoofer (HW-B450F/XA) – Now R2,499*

Home Appliances & Air Conditioners

• Bespoke AI Side-by-Side Family Hub Refrigerator 594L (RS90F64A2FFA) – Now R44,999* (save R10,000, plus receive a free Galaxy Tab S10 Lite Wi-Fi and Galaxy Buds Core valued at R9,999)^[2] Side-by-Side Refrigerator 617L (RS70F65K2FFA) – Now R22,999*, save R5,000
• AI Top Loader Washer with Ecobubble 19kg (WA80F19S8BFA) –Now R7,999*, save R3,000
• Front Loader Washer Ecobubble 9kg (WW90DG5U34ABFA) – Now R7,999*, save R2,000
• Bespoke AI WindFree AR80 Mid Wall Split (AR80F12CADW/FA) – Now R15,499*, save R3,500

Gaming Monitors

• 40″ Odyssey G7 G75F WUHD 180Hz Gaming Monitor (LS40FG750EUXEN) – Now R18,999*, save R6,000
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor (LS27FG530EUXEN) – Now R4,499*, save R1,400

From the latest Samsung Vision AI televisions, Odyssey Gaming Monitors that deliver immersive entertainment experiences to Bespoke AI home appliances designed to simplify everyday living, and Galaxy devices that bring the power of Artificial Intelligence (AI) into consumers’ hands, Blue Tag Sale provides compelling reasons to upgrade every part of the connected home.

Remember, the offers are available for a limited time and while stocks last, so shop early to take advantage of these exceptional savings.

For more information on the Samsung Blue Tag Sale and participating products, click here.

^[1] Terms and Conditions Apply.

^[2] Terms and Conditions Apply.

*Recommended Resale Price. Prices may vary per participating retailer.

Designed for hotels and premium commercial spaces, the new Art TV will be part of Samsung’s hospitality TV line-up. It serves as both an innovative display and a design feature, adding artwork, entertainment and connected hotel services to guest rooms and shared spaces.

With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses. Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences, as noted by Executive Vice President of the Visual Display (VD) Business at Samsung Electronics.

A Hospitality Display Designed for Stylish Spaces

With this hospitality model, Samsung brings the design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti-Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation.

The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customise the frame to match the mood and design of each space, as well^[2] .

Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper allows guests the opportunity to create AI-generated backgrounds for the screen – adding a customised touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.

As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV line-up to support Generative Wallpaper and Live Translate. Live Translate helps international travellers comfortably watch local broadcasts or Samsung TV Plus with subtitles in their preferred language. The result is more accessible local content for users traveling overseas^[3] .

Beginning with Samsung’s 2025 hotel TV line-up and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code. No separate login is required and device connection information is automatically deleted upon checkout to help protect guest privacy^[4] .

Managing Hospitality Features From One Platform

LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform^[5] . With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display.

LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities.

Furthermore, LYNK Cloud supports Collection Hub management on hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and colour tone based on indoor lighting conditions – as well as help each display to fit the hotel’s brand concept and room environment.

Availability

Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 43-, 55-, 65- and 75-inch sizes, with global roll-out beginning in the second half of 2026^[6] . For more information, visit www.samsung.com.

^[1] The Frame for Hotel will be available later this year.

^[2] Bezels are sold separately. Supported bezel types may vary by country and model.

^[3] Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus.

^[4] Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region.

^[5] LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher.

^[6] Availability and model size may vary by region.

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

Samsung South Africa has announced the launch of its new Mini LED M70H and Mini LED M80H televisions, expanding its premium TV^[1] portfolio with powerful new viewing experiences fit for the modern connected home. Combining stunning Mini LED picture quality with Samsung’s latest Artificial Intelligence (AI)-driven innovations, the new range represents the next step in the company’s vision for more intelligent, personalised and immersive entertainment.

With 20 years Global No.1 TV^[2], Samsung continues to redefine how people experience content at home. The arrival of the Mini LED M70H and Mini LED M80H reinforces this commitment, bringing cutting-edge display technology and advanced AI capabilities to local consumers while laying the foundation for Samsung’s next chapter in television.

Premium Entertainment Powered by Mini LED Technology

The new range delivers exceptional picture performance through Samsung’s advanced Mini LED technology, which uses significantly smaller^[3] LEDs to achieve greater control over brightness and contrast. The result is deeper blacks, brighter highlights, improved detail and enhanced colour accuracy across every scene.

Designed for households that demand premium performance, the Mini LED M70H and Mini LED M80H offer a compelling combination of picture quality, AI features and sleek design, making them ideal centrepieces for modern living spaces. Whether streaming blockbuster movies, enjoying live sport, gaming with friends or watching your favourite series, you can expect a more immersive and lifelike entertainment experience that elevates everyday viewing.

The launch of the new Mini LED range reflects Samsung’s broader Vision AI strategy, which seeks to transform televisions from display devices into intelligent companions that understand, adapt and personalise experiences for users. Building on the Vision AI roadmap unveiled at CES 2026, Samsung is integrating AI across its television portfolio to create more intuitive interactions, smarter content experiences and enhanced convenience within the connected home.

Mini LED M80H: The Ultimate AI-Powered Football Experience

Leading the new range is the Mini LED M80H, the flagship model designed to showcase Samsung’s latest AI-driven entertainment innovations.

The M80H features the new AI Football Mode^[4] (AI Soccer Mode), an artificially intelligent feature developed specifically to enhance football viewing experiences. Using real-time AI analysis, AI Football Mode automatically optimises both picture and sound settings when football content is detected.

This feature intelligently adjusts brightness, contrast and colour to ensure clearer visibility across the pitch while simultaneously remastering audio to recreate the atmosphere and excitement of the stadium. From fast-moving plays and dramatic goals to crowd reactions and commentary, every moment is enhanced to create a more immersive viewing experience.

As football continues to unite fans across South Africa and around the world, AI Football Mode demonstrates how Samsung is using artificial intelligence to make content more engaging, responsive and enjoyable in real time.

Mini LED M70H: Premium Mini LED Performance Within Reach

The Mini LED M70H brings many of the advantages of Samsung’s advanced Mini LED technology to consumers seeking an accessible entry point into the premium television category.

Delivering exceptional brightness, sharp detail and immersive picture quality, the M70H offers an outstanding entertainment experience across a wide range of content. Whether enjoying family movie nights, catching up on favourite shows or watching live sports, the M70H provides the performance and reliability consumers have come to expect from Samsung. By making advanced Mini LED technology available to more households, Samsung continues to expand access to premium viewing experiences without compromise.

The introduction of the Mini LED M70H and Mini LED M80H marks another significant milestone in Samsung’s ongoing television innovation journey. The new range reflects Samsung’s vision for a future where televisions do more than simply display content, but actively enhance, personalise and enrich every viewing experience.

^[1] Samsung brand is ranked No.1 for 8 consecutive years in Premium TV (*Premium TV: $1,500 and above). Source: Report Name “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[2] Source – Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[3] In relation to QLED technology.

^[4] Feature availability and performance may vary depending on the content viewed and the apps used.

On 26 June 2026, Samsung marked an exciting milestone with the opening of a new store at Vaal Lifestyle Centre – allowing shoppers from the Vaal area and surroundings the opportunity to discover its latest Artificial Intelligence (AI)-integrated smart devices, TVs and other home appliances – at their doorstep.

Outfitted with cutting edge design and the classic Samsung aesthetic – this new store embodies the company’s commitment to innovation and technological advancement. This new playground for technological innovation is allowing shoppers from Vereeniging suburbs and townships within a 5-to-10km radius as well as the greater Vaal Triangle including Vanderbijlpark, Sasolburg, Meyerton and surrounding settlements – the opportunity to discover the power of Samsung’s AI technology, which elevates how shoppers experience high-quality consumer electronics in-store.

By visiting the new store, Vaal-based customers can now easily access a wide array of innovative Samsung products, solutions, services and experiences — all under one roof. The Vaal Lifestyle Centre is a premium commercial and retail development located in Vereeniging that blends modern architecture with convenient, experience-led shopping.

Samsung’s new store will offer locals hands-on experiences and showcase connected ecosystems of the latest Galaxy AI and Bespoke AI home appliances in a premium space. It is the perfect platform for Samsung in-store teams to provide interactive demonstrations, such as showcasing the latest Galaxy AI, high-end foldables as well as Bespoke AI technology, which helps consumers make informed buying decisions.

Kgomotso Mannya, Chief Marketing Officer (CMO) for Samsung South Africa said: “We are excited to expand Samsung’s retail footprint with the opening of our new store. This investment reinforces our commitment to making Samsung’s premium technology, integrated ecosystem, expert customer service and support more accessible. The new store will provide Vaal customers with a different retail experience, enabling them to engage directly with our latest innovations and receive personalised guidance from trained Samsung specialists.”

This Samsung store is an immersive retail showroom where you can explore, test and purchase the latest devices. With this dedicated retail space, Samsung’s friendly in-store team is also able to offer tailored solutions for business owners, including bulk device purchases and customised digital signage.

The Vaal-based store will offer hands-on access to Galaxy smartphones, tablets, TVs and smart home appliances, alongside expert support and in-store tech setup. Also, Samsung’s offerings include certified Product Consultants ^[1] who will offer practical demonstrations of premium home appliances like the Bespoke AI Family Hub refrigerators, Bespoke AI laundry systems and AirDressers.

^[1] Product Consultants certified by Samsung.

You have a perfectly good TV. The picture quality is fine, the size is right for your room – but it does not stream. Or it does, but slowly, with an app library that has not been updated in two years and a remote that takes four button presses to get to Netflix. Sound familiar?

The good news is that turning a basic TV into a smart TV – or upgrading a sluggish one – is easier and more affordable than most people expect. The better news is that if you are in the market for a new TV, today’s smart TVs have matured to the point where a separate streaming device may no longer be necessary at all. Here is how to think through both options…

Option one: add a streaming stick

A streaming stick plugs into your TV’s HDMI port and overlays a full smart platform on top of whatever operating system your TV already has. It is the fastest and most affordable route to a smart TV experience, with devices available in South Africa typically costing between R600 and R2,500 depending on the platform and features on offer.

Streaming sticks have three genuine advantages. First, they receive software updates independently of your TV – so even as your television ages, the streaming platform stays current. Second, they tend to offer broader app libraries than built-in TV platforms, particularly for international content. Third, they are portable – you can take them between rooms, to a holiday home, or plug them into a hotel TV abroad.

The trade-off is that a streaming stick is one more device to manage, one more remote to lose, and one more thing drawing power from your wall socket. For older TVs, it is often the right call. For newer ones, the calculation is less clear.

Option two: buy a smart TV

Modern smart TVs have come a long way from the slow, app-poor platforms of five years ago. Today’s flagship smart TVs run dedicated operating systems with fast processors, regular software updates, and native support for every major streaming platform – including Disney Plus, DStv Stream, Netflix, and YouTube. Here is a full breakdown of what a smart TV actually offers – including the features that separate a genuinely capable platform from one that just carries the label.

Samsung’s Tizen operating system, for example, ships with a Universal Guide that aggregates content recommendations across all your streaming services in one place, so you spend less time switching between apps and more time watching. Voice control, SmartThings integration, and regular over-the-air updates mean the TV improves over time rather than aging out of usefulness.^[1]

For South African households with fibre or a strong LTE connection, a mid-range or flagship smart TV purchased in 2024 or later is likely capable enough to replace a streaming stick entirely – provided the app support for local platforms is confirmed before you buy.

The South African streaming landscape matters

Not all smart TV platforms support all South African streaming services equally well. Before committing to either a TV or a streaming device, confirm that the platform you are choosing has native, well-maintained apps for the services you actually use. Showmax and DStv Stream have had inconsistent availability across certain TV operating systems historically – a point worth verifying for your specific model before purchase.

The local app landscape for streaming sticks varies by platform and changes regularly – before purchasing, it is worth checking that the device you are considering has current, well-maintained apps for Showmax, DStv Stream, and any other South African services you use. For smart TV buyers, Samsung’s Tizen platform has significantly improved its local app availability in recent years and is worth evaluating specifically against your streaming requirements.^[2]

Which smart TV option is right for you?

If you have a TV that is no more than three years old and already carries a smart platform – the honest answer is to try it properly before spending money on a streaming stick. Update the firmware, install the apps you need, and give it a week. You may find it is capable enough for your needs.

If your TV is older, does not have built-in smart features, or has a platform that is no longer receiving updates, a streaming stick is the most cost-effective upgrade available. It will outlast the TV itself and can move with you when you eventually replace the screen.

If you are buying a new TV, the smart platform should be part of your decision – not an afterthought. Samsung’s TV size guide is a useful starting point for matching screen size to your room, and Samsung.com offers free delivery and flexible finance options that make upgrading more accessible than buying through a third-party retailer.

Whether you upgrade with a streaming stick or invest in a new smart TV, the goal is the same: effortless access to the shows and services you love. For South African households, Samsung’s latest models rank among the best smart TVs, combining powerful performance with seamless integration of local streaming platforms.

To make the right choice, explore Samsung’s Smart TV guide to understand what a Smart TV really offers, and use the TV size guide to match the perfect screen to your space. With free delivery and flexible finance options, upgrading to a smarter entertainment experience has never been easier.

^[1] SmartThings integration and Universal Guide availability vary by Samsung TV model and software version. Subject to client review.

^[2] App availability on Samsung Tizen and third-party streaming platforms is subject to change. Readers are advised to verify current app support for their preferred services before purchase. Subject to client and legal review.

Samsung’s success is driven by its relentless pursuit of innovation and its commitment to meeting the evolving needs of consumers. By combining cutting-edge technology with sleek design and intuitive functionality, Samsung continues to raise it’s standards in the consumer electronics industry.

In another remarkable 2025 achievement highlighted by market research firm Omdia’s report – Samsung was ranked as the World’s No.1 TV brand^[2]  for the 20th consecutive year; marking two decades as the global innovator in the television industry. Samsung has held the top position in the global TV market since 2006 and; the company recorded a 29.1% share of the global TV market in 2025. For Samsung, the 20 consecutive years of leadership demonstrate its sustained innovation, technological excellence and the ability to continuously meet evolving consumer expectations.

Furthermore, Samsung has recently proudly announced that it has maintained its position in the audio-visual sector as the world’s top soundbar brand for the 12^th year in a row. According to new research from Futuresource Consulting, Samsung captured 21.5% of the global soundbar revenue and 19.7% of unit volume in 2025^[3] , continuing its incredible streak that began in 2014.

This milestone, along with two decades of global TV authority – reinforced Samsung’s position at the forefront of home entertainment. And not only that, this achievement demonstrates strong consumer confidence in the brand’s audio innovations while also strengthening Samsung’s capability in delivering premium home entertainment experiences to its customers.

To top things off – Samsung has also recently retained its position as the world’s No. 1 gaming monitor brand for the seventh consecutive year, continuing a run that started in 2019. According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue^[4] – reinforcing its premier position in high-performance gaming displays.

Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share^[5] . This premium position highlights Samsung’s commitment to performance, innovation and delivering cutting-edge display technologies for gamers and professionals alike.

These outstanding accolades provide independent proof of Samsung’s ground-breaking innovation and authority across multiple product categories. With a vision to shape the future of technology, Samsung is committed to pushing boundaries and creating experiences that enrich lives.

 ^[1]  IPSOS. Online Survey, 1 Sep 25 – 3 Oct 25. Most preferred single answer (MPSA) for Washing Machines (48％) and Refrigerators (38％). Sampled 800 general public participants

 ^[2]  Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

 ^[3] Samsung is No.1 in Soundbar sales in the world. Source: 1) Report name: “Worldwide Home Audio Quarterly Tracker”

2) Data: Worldwide Soundbar Market Share by manufacturer – Annual units and value basis

 ^[4]  Source : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount). Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)

 ^[5] Source data : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount) *144Hz or higher applied

Where Art Meets Innovation – The Frame

At the heart of Samsung’s TV design philosophy, one can find The Frame TV – a television that is more than what meets the eye. Designed to resemble a framed piece of art, The Frame transforms into a curated gallery display when not in use, where users can show anything from timeless masterpieces to personal photography.

With its customisable bezels and slim, wall-flush mounting, The Frame blends effortlessly into various décor styles, whether minimalist, contemporary, or eclectic. The Frame fits into its surroundings with quiet confidence while still delivering brilliant 4K picture quality powered by Samsung Vision AI^[1].

Minimalism at its Best – OLED Elegance

For those drawn to sleek sophistication, Samsung’s OLED TVs offer a different kind of design magic. Near-bezel-less edges and refined finishes allow these displays to blend easily into a room.

Powered by innovative OLED technology, Samsung TVs deliver remarkable contrast, vivid colour, and immersive depth, all housed within a design that complements rather than competes with the space. The result is a viewing experience that feels both cinematic and effortlessly integrated into modern living spaces.

Whether it’s a carefully curated living room, a bold entertainment space, or a serene bedroom retreat, Samsung’s TV range is crafted to enhance both function and form. These TVs help you add texture, tone, and personality to a room.

^[1] Samsung Vision AI features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.