On 26 June 2026, Samsung marked an exciting milestone with the opening of a new store at Vaal Lifestyle Centre – allowing shoppers from the Vaal area and surroundings the opportunity to discover its latest Artificial Intelligence (AI)-integrated smart devices, TVs and other home appliances – at their doorstep.

Outfitted with cutting edge design and the classic Samsung aesthetic – this new store embodies the company’s commitment to innovation and technological advancement. This new playground for technological innovation is allowing shoppers from Vereeniging suburbs and townships within a 5-to-10km radius as well as the greater Vaal Triangle including Vanderbijlpark, Sasolburg, Meyerton and surrounding settlements – the opportunity to discover the power of Samsung’s AI technology, which elevates how shoppers experience high-quality consumer electronics in-store.

By visiting the new store, Vaal-based customers can now easily access a wide array of innovative Samsung products, solutions, services and experiences — all under one roof. The Vaal Lifestyle Centre is a premium commercial and retail development located in Vereeniging that blends modern architecture with convenient, experience-led shopping.

Samsung’s new store will offer locals hands-on experiences and showcase connected ecosystems of the latest Galaxy AI and Bespoke AI home appliances in a premium space. It is the perfect platform for Samsung in-store teams to provide interactive demonstrations, such as showcasing the latest Galaxy AI, high-end foldables as well as Bespoke AI technology, which helps consumers make informed buying decisions.

Kgomotso Mannya, Chief Marketing Officer (CMO) for Samsung South Africa said: “We are excited to expand Samsung’s retail footprint with the opening of our new store. This investment reinforces our commitment to making Samsung’s premium technology, integrated ecosystem, expert customer service and support more accessible. The new store will provide Vaal customers with a different retail experience, enabling them to engage directly with our latest innovations and receive personalised guidance from trained Samsung specialists.”

This Samsung store is an immersive retail showroom where you can explore, test and purchase the latest devices. With this dedicated retail space, Samsung’s friendly in-store team is also able to offer tailored solutions for business owners, including bulk device purchases and customised digital signage.

The Vaal-based store will offer hands-on access to Galaxy smartphones, tablets, TVs and smart home appliances, alongside expert support and in-store tech setup. Also, Samsung’s offerings include certified Product Consultants ^[1] who will offer practical demonstrations of premium home appliances like the Bespoke AI Family Hub refrigerators, Bespoke AI laundry systems and AirDressers.

^[1] Product Consultants certified by Samsung.

These Design Thinking Workshops which took place from 08 May until 15 June 2026 were effectively conducted at central venues in the provinces where this year’s Top 20 finalist schools are based – Gauteng (2 finalists), Limpopo (3), Free State (3), KwaZulu-Natal (2), Western Cape (2), Eastern Cape (1), North West (4), Northern Cape (1) and Mpumalanga (2).

The Samsung SFT Design Thinking workshops are highly collaborative and human-centric problem-solving sessions. They are structured around a hands-on and community-focused problem-solving approach that seeks to teach participating grade 10 and 11 school learners to empathise, define, ideate, prototype and test.

This year’s SFT competition is driven by two themes: “Social Change through Sports and Technology” which ensures that the power of sport is recognised as a unifying force in South Africa. And the second theme: “Environmental Sustainability via Technology” – encourages young people from different schools in the country to develop tech-driven solutions that protect natural resources, promote renewable energy and support sustainable living. Beyond the competition, these themes are intended to build skills essential for the country’s 4IR agenda – including critical thinking, design thinking and collaborative problem-solving.

This exciting 2026 STEM-based (Science, Technology, Engineering and Mathematics) competition was opened to all public schools, including quintile 5 – and seeks to foster innovation among high school learners from underprivileged backgrounds throughout South Africa. For Samsung, this 2026 iteration demonstrates a major shift – ensuring that the competition is more inclusive and nationally representative and that there’s broader participation from public schools across South Africa.

Lefa Makgato, Corporate Social Responsibility Manager for Samsung South Africa said: “As a company, we are very happy with how this year’s Design Thinking Workshops have run and it was pleasing to see the impact that our Samsung mentors in collaboration with the school educators had on the lives of learners.

“These Design Thinking Workshops are a critical stage of this STEM-based competition. And importantly, these workshops have now managed to move the school learners’ minds beyond theoretical knowledge – giving them the hands-on experience they need for the next, prototype-building stage of the competition. The learners who participated in these workshops will now be able to use STEM principles they have learnt to address real-world community challenges, such as environmental sustainability.”

The designated period of the Samsung SFT Design Thinking Workshops is used to breakdown key elements and core objectives of the competition which include:

• Human-Centred Design – that teaches teams to approach challenges from the end-user’s perspective, prioritising empathy to design functional solutions.
• The Prototype Development Element of the SFT Competition – where learners are guided through moving from a conceptual idea to creating tangible paper or digital prototypes.
• And then there is the Skills Enhancement Part of the Design Thinking Workshops – which encourages and fosters the need for learners to master the art of collaboration, creative brainstorming, critical thinking and effective communication.

Following these Design Thinking Workshops, the learners will now – under the guidance of their teachers and mentors, embark on the next phase of research and prototype development in preparation for the competition’s finale. At the final stage, scheduled for later this year, the teams will present their prototypes to a panel of esteemed judges.

For Samsung, this SFT competition has – since 2023 when it was launched in South Africa – been challenging public school learners to dream, develop and build real-world solutions to enact positive social change. And, at every level of the SFT competition, public school learners have the opportunity to gain invaluable STEM skills – allowing them to give back to their schools and communities while also creating lasting friendships along the way.

Makgato added: “As Samsung, we strongly believe that this SFT initiative and in particular – these Design Thinking Workshops which equip learners with critical STEM-based and interpersonal skills – directly support South Africa’s national educational and transformation goals, particularly in fostering 4IR skills, critical thinking and equitable access to opportunities. 

“And, we are convinced that our partnership with the Department of Basic Education (DBE) in this SFT competition highlights and reaffirms a shared conviction that investing in youth, particularly through technology is crucial for South Africa’s sustainable future economic growth and social transformation,” concluded Makgato.

Youth in South Africa have always been at the heart of change. They shape culture, influence trends and create communities. They fill concert venues, support artists, pack out sporting events, drive conversations online, and bring great energy everywhere. They are the generation constantly discovering new experiences, building connections, and creating memories.

As Samsung and the rest of South Africa celebrate Youth Month (June), young people continue to shape the future while recognising something equally important: that they deserve to feel safe while doing it.

That’s where Samsung SOS+^[1]* comes in. More than just a smartphone feature, Samsung SOS+*, provided by AURA, is designed to be a safety companion that gives users access to help when they need it most. It provides users with access to safety and medical emergency response across the country. Whether you’re heading to a party, meeting friends ^[2] for a night out, attending a concert, or travelling across town for an event, Samsung SOS+* helps put support within reach. Because enjoying life and staying safe should go together.

For The Generation On The Move

Gen Z is a generation that thrives on experiences. From street culture and music festivals to food markets, creative showcases, campus events and weekend grooves, youth in South Africa are constantly exploring, connecting and participating in these moments. With movement comes responsibility, and sometimes uncertainty.

Late-night travel, unfamiliar locations, waiting for transport, or simply being alone in certain situations can leave one feeling vulnerable. Samsung SOS+*^[3] was created to provide an added layer of reassurance during those moments. Picture this: You’re waiting for your e-hailing ride outside a venue after dark. The streets are quieter than they were an hour ago and your friends have already left. It’s a situation many young people have experienced. If you suspect any danger, Samsung SOS+* can be your go-to, and knowing that you have access to support through your Samsung device can provide valuable peace of mind.

Like A Guardian In Your Pocket

The reality is that safety concerns don’t always begin at the destination. Sometimes it’s the moments in between that matter most. It’s sitting alone in an e-hailing vehicle. It’s walking from the parking area to the venue (or vise versa). It’s heading home after a long evening with friends. It’s taking a shortcut you normally wouldn’t take. All in all, it’s finding yourself in a situation that doesn’t feel right.

These moments often happen unexpectedly, which is why having access to a safety solution already built into your daily life can make a meaningful difference. Samsung SOS+* acts as a trusted companion, quietly ready in the background while you focus on enjoying the moment.

Celebrating Youth Month with Confidence

Youth Month is a time to recognise the contributions, achievements and potential of young people in South Africa. It’s also a reminder that the future of the country walks its streets, fills its malls/campuses, supports its creative industries, and drives its culture daily. Young people should be able to embrace opportunities, attend celebrations, discover new experiences and create unforgettable memories with confidence.

Samsung believes technology should do more than connect people. It should help protect them too. As young people enjoy their activities across the country, Samsung SOS+* offers a practical way to support safer experiences without interrupting the freedom, spontaneity and excitement that define youth culture.

As the youth paint the town red by heading to concerts, attending celebrations, exploring new spaces and making memories, Samsung SOS+* exists for all those moments, to provide the reassurance they deserve and remind them that help is never far away.

^[1] To activate, you must install the Samsung Members app, find the SOS+ banner, and register on the linked AURA platform to complete the process. After registration, it’s recommended to also download the separate Samsung SOS+ app and save the toll-free number for full access to the emergency response service. 
^[2] AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.
^[3] * Provided by AURA.

Samsung Electronics Co., Ltd. has announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI (artificial intelligence) features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimises the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and centre. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,^[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search^[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser^[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription^[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence^[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini ^[6] and Perplexity.^[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports ^[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates* from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault, ^[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available at Samsung stores, network operators and retailers starting 1 July, and from 10 July on Samsung online stores. The device will be available in Black and Light Green^[10], at the recommended retail price of R6,999. For added peace of mind, Samsung Care+^[11] offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specification Table

^[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

^[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

^[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

^[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

^[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

^[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

^[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

^[8] Service availability may vary by country/service provider/language/device model/OS version.

^[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

^[10] Colour availability may vary depending on country or carrier.

^[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

^[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

^[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

* Availability and timing of Android OS upgrades and security updates may vary by device model and market.

** This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

Samsung is bringing intelligent innovation and premium mobile experiences to more users with the recently launched Galaxy A57 5G and Galaxy A37 5G. As smartphones become increasingly central to how people create, connect, work and play, Samsung continues to make meaningful innovation more accessible, delivering powerful performance and advanced camera experiences. Samsung is continuing its mission to democratise innovation by bringing some of the most-loved Galaxy S series experiences to more people.

The new Galaxy A series devices are designed for people who want smarter, more intuitive mobile experiences without stepping into ultra-premium price territory. Whether it is managing busy schedules, creating social content, staying organised, or protecting personal memories, the Galaxy A57 and A37 make advanced mobile technology feel accessible, useful, and seamlessly woven into everyday life.

At the heart of this shift is Samsung’s approach to making flagship  features part of the mainstream smartphone experience.

Imagine sitting in a lecture, a brainstorming session, or a family meeting where ideas are flying across the room faster than fingers can type. With Voice Transcription, users can record conversations and convert speech into text in real time, helping students capture notes effortlessly, young professionals keep track of meetings, or content creators quickly turn ideas into captions and scripts. It transforms the smartphone into a practical productivity companion that works quietly in the background while life moves at full speed.

Photography and content creation have also become more intuitive with Object Eraser[1]. Everyday moments are rarely picture-perfect on the first try. A stranger photobombing an exquisite sunset photo, an unwanted sign in a travel snap, or clutter distracting from a carefully styled outfit can all be removed with a few taps. What once required advanced editing apps or desktop software can now happen directly on-device, giving users the freedom to create cleaner, more polished content instantly.

Then there is Circle to Search[2] with Google, a feature that feels almost futuristic in its simplicity. Users can simply circle an object, phrase, or image on their screen to instantly learn more about it without switching between apps. Spot a pair of sneakers you like on social media? Circle them to search. Watching a recipe video and curious about an ingredient? Circle it. It reduces the space between curiosity and discovery, making information feel more immediate and naturally integrated into how people already use their phones.

Samsung has also introduced upgraded Bixby[3] into the Galaxy A series experience, creating a more conversational and intelligent way to interact with your device. Instead of navigating endless menus, users can simply ask Bixby to set reminders, search for photos, manage schedules, or help control connected devices. In busy households, during commutes, or while multitasking through a packed day, it becomes a digital assistant that simplifies small but meaningful daily interactions.

Privacy, too, is becoming increasingly important in a world where smartphones carry deeply personal memories and sensitive information. Private Album offers users an added layer of security for photos and videos they want to keep separate from their main gallery. Whether it is important documents, family moments, creative projects, or personal memories, users have more control over what stays visible and what stays private.

What makes the Galaxy A57 and A37 particularly significant is not just the inclusion of these features, but what they represent. Samsung is narrowing the gap between flagship and mid-range experiences, ensuring that more users can enjoy intelligent, AI-powered mobile technology regardless of budget.

For many consumers, smartphones are now long-term lifestyle investments. People want devices that can keep pace with work, entertainment, creativity, and communication without compromise. By introducing premium-inspired functionality into the Galaxy A series, Samsung is reshaping expectations around what accessible smartphones should be capable of delivering.

The result is a mobile experience that feels smarter, more personal, and more empowering. One where innovation is no longer reserved for a select few, but designed to fit naturally into the lives of everyday users across South Africa.

[1] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[3] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

You have a perfectly good TV. The picture quality is fine, the size is right for your room – but it does not stream. Or it does, but slowly, with an app library that has not been updated in two years and a remote that takes four button presses to get to Netflix. Sound familiar?

The good news is that turning a basic TV into a smart TV – or upgrading a sluggish one – is easier and more affordable than most people expect. The better news is that if you are in the market for a new TV, today’s smart TVs have matured to the point where a separate streaming device may no longer be necessary at all. Here is how to think through both options…

Option one: add a streaming stick

A streaming stick plugs into your TV’s HDMI port and overlays a full smart platform on top of whatever operating system your TV already has. It is the fastest and most affordable route to a smart TV experience, with devices available in South Africa typically costing between R600 and R2,500 depending on the platform and features on offer.

Streaming sticks have three genuine advantages. First, they receive software updates independently of your TV – so even as your television ages, the streaming platform stays current. Second, they tend to offer broader app libraries than built-in TV platforms, particularly for international content. Third, they are portable – you can take them between rooms, to a holiday home, or plug them into a hotel TV abroad.

The trade-off is that a streaming stick is one more device to manage, one more remote to lose, and one more thing drawing power from your wall socket. For older TVs, it is often the right call. For newer ones, the calculation is less clear.

Option two: buy a smart TV

Modern smart TVs have come a long way from the slow, app-poor platforms of five years ago. Today’s flagship smart TVs run dedicated operating systems with fast processors, regular software updates, and native support for every major streaming platform – including Disney Plus, DStv Stream, Netflix, and YouTube. Here is a full breakdown of what a smart TV actually offers – including the features that separate a genuinely capable platform from one that just carries the label.

Samsung’s Tizen operating system, for example, ships with a Universal Guide that aggregates content recommendations across all your streaming services in one place, so you spend less time switching between apps and more time watching. Voice control, SmartThings integration, and regular over-the-air updates mean the TV improves over time rather than aging out of usefulness.^[1]

For South African households with fibre or a strong LTE connection, a mid-range or flagship smart TV purchased in 2024 or later is likely capable enough to replace a streaming stick entirely – provided the app support for local platforms is confirmed before you buy.

The South African streaming landscape matters

Not all smart TV platforms support all South African streaming services equally well. Before committing to either a TV or a streaming device, confirm that the platform you are choosing has native, well-maintained apps for the services you actually use. Showmax and DStv Stream have had inconsistent availability across certain TV operating systems historically – a point worth verifying for your specific model before purchase.

The local app landscape for streaming sticks varies by platform and changes regularly – before purchasing, it is worth checking that the device you are considering has current, well-maintained apps for Showmax, DStv Stream, and any other South African services you use. For smart TV buyers, Samsung’s Tizen platform has significantly improved its local app availability in recent years and is worth evaluating specifically against your streaming requirements.^[2]

Which smart TV option is right for you?

If you have a TV that is no more than three years old and already carries a smart platform – the honest answer is to try it properly before spending money on a streaming stick. Update the firmware, install the apps you need, and give it a week. You may find it is capable enough for your needs.

If your TV is older, does not have built-in smart features, or has a platform that is no longer receiving updates, a streaming stick is the most cost-effective upgrade available. It will outlast the TV itself and can move with you when you eventually replace the screen.

If you are buying a new TV, the smart platform should be part of your decision – not an afterthought. Samsung’s TV size guide is a useful starting point for matching screen size to your room, and Samsung.com offers free delivery and flexible finance options that make upgrading more accessible than buying through a third-party retailer.

Whether you upgrade with a streaming stick or invest in a new smart TV, the goal is the same: effortless access to the shows and services you love. For South African households, Samsung’s latest models rank among the best smart TVs, combining powerful performance with seamless integration of local streaming platforms.

To make the right choice, explore Samsung’s Smart TV guide to understand what a Smart TV really offers, and use the TV size guide to match the perfect screen to your space. With free delivery and flexible finance options, upgrading to a smarter entertainment experience has never been easier.

^[1] SmartThings integration and Universal Guide availability vary by Samsung TV model and software version. Subject to client review.

^[2] App availability on Samsung Tizen and third-party streaming platforms is subject to change. Readers are advised to verify current app support for their preferred services before purchase. Subject to client and legal review.

Samsung’s success is driven by its relentless pursuit of innovation and its commitment to meeting the evolving needs of consumers. By combining cutting-edge technology with sleek design and intuitive functionality, Samsung continues to raise it’s standards in the consumer electronics industry.

In another remarkable 2025 achievement highlighted by market research firm Omdia’s report – Samsung was ranked as the World’s No.1 TV brand^[2]  for the 20th consecutive year; marking two decades as the global innovator in the television industry. Samsung has held the top position in the global TV market since 2006 and; the company recorded a 29.1% share of the global TV market in 2025. For Samsung, the 20 consecutive years of leadership demonstrate its sustained innovation, technological excellence and the ability to continuously meet evolving consumer expectations.

Furthermore, Samsung has recently proudly announced that it has maintained its position in the audio-visual sector as the world’s top soundbar brand for the 12^th year in a row. According to new research from Futuresource Consulting, Samsung captured 21.5% of the global soundbar revenue and 19.7% of unit volume in 2025^[3] , continuing its incredible streak that began in 2014.

This milestone, along with two decades of global TV authority – reinforced Samsung’s position at the forefront of home entertainment. And not only that, this achievement demonstrates strong consumer confidence in the brand’s audio innovations while also strengthening Samsung’s capability in delivering premium home entertainment experiences to its customers.

To top things off – Samsung has also recently retained its position as the world’s No. 1 gaming monitor brand for the seventh consecutive year, continuing a run that started in 2019. According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue^[4] – reinforcing its premier position in high-performance gaming displays.

Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share^[5] . This premium position highlights Samsung’s commitment to performance, innovation and delivering cutting-edge display technologies for gamers and professionals alike.

These outstanding accolades provide independent proof of Samsung’s ground-breaking innovation and authority across multiple product categories. With a vision to shape the future of technology, Samsung is committed to pushing boundaries and creating experiences that enrich lives.

 ^[1]  IPSOS. Online Survey, 1 Sep 25 – 3 Oct 25. Most preferred single answer (MPSA) for Washing Machines (48％) and Refrigerators (38％). Sampled 800 general public participants

 ^[2]  Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

 ^[3] Samsung is No.1 in Soundbar sales in the world. Source: 1) Report name: “Worldwide Home Audio Quarterly Tracker”

2) Data: Worldwide Soundbar Market Share by manufacturer – Annual units and value basis

 ^[4]  Source : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount). Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)

 ^[5] Source data : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount) *144Hz or higher applied

Designed to make everyday experiences simpler, smarter, and more intuitive, the new Galaxy A57 5G and A37 5G reflect Samsung’s ongoing commitment to democratising artificial intelligence. By expanding AI capabilities across more accessible devices, Samsung continues to empower users to do more with the technology in their hands, from capturing meaningful moments to enhancing everyday productivity.

As part of celebrating the launch locally, Samsung South Africa is turning the spotlight on one of the devices’ standout features: the powerful camera, with which you’ll never miss the shot[1]. In collaboration with one of Mzansi’s leading film production companies, Samsung has produced a dynamic new film that captures how South Africans are using AI-powered photography to tell their stories in fresh, expressive ways.

Directed by rising creative talent Lindo Langa, the film explores the beauty of everyday moments through a uniquely cinematic lens. It opens on striking frozen tableaus, moments suspended in time just before they are captured. As the scenes come to life, the pace accelerates into vivid motion, revealing the energy, creativity and authenticity of South African youth culture. The film features a cast of content creators from the Galaxy A series family, including Dee Koala (@deekoala021), Sine Madondo (@sine._madondo), Coachella Randy (@coachella.randy) and Jaedin Rhodes (@jaedinrhodes10), each doing what they do best to demonstrate the impressive capabilities of the devices’ AI-powered cameras.

“The AI Camera behind the Galaxy A57 and A37 really is a powerful tool that empowers me to bring the world I imagine into reality. The idea of Awesome being for everyone is exemplified through the film’s sense of unification behind the various devices we see through the story. Everyone in the piece is either a real person in the context of their scenes or an influencer expressing a truth of their life, and the Samsung Galaxy A57 and A37 sit comfortably in their hands as they express these truths. Awesome is indeed for everyone in this film because the Awesomeness that binds us is the device in all our hands,” said Lindo Langa.

The film serves as both a celebration of innovation and a tribute to the diverse, creative spirit of South Africa, demonstrating how technology can amplify real stories and everyday expression.

The new Galaxy A57 5G and Galaxy A37 5G showcase how AI-powered camera technology can transform everyday moments into compelling visual stories, giving users the tools to capture life as it unfolds, or as they imagine it.

Specification Table

[1] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

As winter approaches, Samsung presents its new seasonal campaign, “Stay Warm Your Way”, showcasing the innovative range of artificially intelligent air conditioning systems. The campaign introduces a smarter, more personalised approach to home heating, powered by Samsung Air Conditioning technology.

Winter comfort is personal, adaptable, and intuitive. Samsung’s Stay Warm Your Way campaign reflects a broader shift from conventional heating methods to artificially intelligent^[1] air conditioning systems that respond to individual preferences and lifestyles.

Whether it’s maintaining the optimal evening temperature or warming up a space before you arrive home, Samsung’s approach puts control in the hands of the user, while reducing the need for constant manual adjustments. Samsung continues to push the boundaries of what smart home technology can do, and at the heart of this campaign is the brand’s commitment to creating seamless, intelligent experiences that simplify everyday life.

From learning your habits, adapting, and optimising use, Samsung’s air conditioners are designed to do more than just regulate temperature. Through Artificial Intelligence (AI)-powered features, users can enjoy automatic temperature adjustments based on usage patterns, ensuring consistent comfort without the guesswork. Integrated with smart home ecosystems and accessible via SmartThings^[2] App, these systems allow users to control their environment remotely, bringing convenience and control into perfect harmony.

With Fast Heating, you can heat rooms rapidly, and when it’s activated, warm air is distributed across an entire room. The Fast Heating mode’s unique design means that the room reaches the desired temperature faster than other conventional models^[3] .

Samsung’s AI-driven climate control features take the effort out of staying comfortable. By analysing user habits and environmental conditions, the system automatically fine-tunes settings to maintain the ideal temperature.

The result is a home that feels just right, without constant adjustments, helping users save time while enjoying a more tailored experience. Additionally, the energy-efficient^[4] design supports more mindful electricity usage, an increasingly important factor for modern households.

With more people spending time at home, comfort, convenience, and efficiency have become essential. From quiet operation to sleek design and intelligent controls, Samsung air conditioners fit seamlessly into contemporary homes, delivering comfort that adapts to every moment.

^[1] Requires the use of SmartThings App and a Samsung account.

^[2] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

^[3] Based on internal testing of the AR18AX4ZAWK model using Fast Mode compared with the conventional AQ12EASER model, measuring the time taken to increase the room temperature from 9°C to 20°C.

^[4] Based on internal testing of the AR09TXCTT model compared with the Samsung conventional model AQ09TSLXEA.

The MOA signing ceremony and the official launch of the SIC programme took place recently at Coastlands Musgrave Hotel and in attendance were some key dignitaries and partners that included Samsung’s Public Affairs team; Nhlakanipho Nkontwana – the head of department (HOD) for the KwaZulu-Natal (KZN) Department of Economic Development, Tourism and Environmental Affairs (EDTEA); as well as Prof Pfano Mashau – the director of Durban University of Technology (DUT) Business School along with the members of the institution’s leadership team.

Recent data from Statistics South Africa has shown that youth unemployment in South Africa stands at over 46% among people aged 15 to 34. Yet, the technology sector is struggling to find talent. Also, a comprehensive 2024/2025 research report titled: “Decoding ICT Demand”, conducted by The Collective X – has revealed that over 118,000 digital and ICT jobs in South Africa remain unfilled, including thousands of entry-level roles suitable for young professionals starting their careers and this, is a clear indication of a skills gap in the country.

The SIC programme, hosted within the DUT Business School, aims to upskill 60 young people in fourth industrial revolution (4IR) technologies by providing training in high-demand fields, including coding and programming (C&P) in Python, as well as artificial intelligence (AI). Importantly, this programme will now also enable DUT students to move beyond job seeking and become entrepreneurs in technology – capable of developing AI-driven projects and solving real-world problems.

Speaking at the signing ceremony, Lefa Makgato, CSR Manager for Samsung South Africa outlined how over the next three years, Samsung will be investing a significant amount annually to support this initiative, ensuring that the SIC programme is not just a training programme but an investment in South Africa’s digital future. For Samsung, this strategic collaboration with both DUT and the KZN government is rooted in a shared belief that education, technology and teamwork are key to building a more inclusive society.”

She also emphasised the need for this SIC programme to bridge the divide between academic learning and industry requirements, ensuring graduates possess the practical skills needed to secure jobs in the tech sector. Ultimately, by fostering, digital literacy and job creation – the collaboration between these strategic partners as well as Samsung’s objectives – align with the country’s National Development Plan (NDP) 2030. 

The DUT curriculum which fits perfectly with the objectives of the SIC programme – also aims to teach students important soft skills that include communication, critical thinking, problem solving and the ability to collaborate with others. This SIC programme is not only equipping students with vital skills that are required in work environments, but also those that will help them solve real world challenges.

And, according to DUT – with the advent of 4IR, society has become more connected than ever, thereby increasing the need for graduates with varied skills to drive technological innovations that address societal and industrial challenges. DUT’s inspiring launch has therefore managed to bring together industry and academia to unlock opportunities, accelerate digital skills and shape the next generation of leaders.

Prof Pfano Mashau (DUT) emphasized: “As DUT, we know that our role in this collaboration is to ensure that our curriculum equips our young people with skills that will help them to become employable. We are therefore very grateful to Samsung for this partnership that is allowing us to contribute to the skills development of our young people in KZN. We hope that at the end of this SIC programme, our unemployed graduates will use the in-demand skills they acquire from this initiative – to start their own businesses as well as empower themselves even further.”

This newly formed Public–Private Partnership (PPP) is now acting as a catalyst for youth empowerment – highlighting how successful collaborations such as the one between DUT, government and the private sector can help address youth unemployment and skills shortages in the country.

The partners along with their government counterparts believe that this SIC programme is not only nurturing technology skills, but it is also developing a generation of technological innovators and problem solvers. The beneficiaries from this programme carry a great responsibility as they are not merely beneficiaries, but also pioneers that will shape how technology serves communities; now into the future.

Nhlakanipho Nkontwana – HOD for the KwaZulu-Natal EDTEA explained: “The launch was more than a ceremony, it represented a moment to re-imagine education in an era defined by rapid technological advancement, particularly the rise of AI. These days, he added, AI is allowing us the opportunity to not only equip students with qualifications, but also with adaptable future building competencies.

“Importantly, partnerships such as the one we are celebrating between Samsung Africa and DUT Business School are essential in achieving the country’s educational goals. This collaboration is both timely and strategic – it brings together academic excellence and industry expertise; creating a bridge between theory and practices as well as a link between lecture halls and the real world. Through this partnership, students will not only gain exposure to cutting-edge technologies but also develop the practical skills required to navigate and shape the digital economy, ” concluded Nkontwana.

• Source: Stats SA Report, Link – https://www.statssa.gov.za/?p=14415
• Source: Decoding ICT Demand”, conducted by The Collective X – Link – https://www.thecollectivex.org/revealed-the-digital-jobs-south-africa-needs-most-right-now/