Samsung South Africa has announced the launch of its new Mini LED M70H and Mini LED M80H televisions, expanding its premium TV^[1] portfolio with powerful new viewing experiences fit for the modern connected home. Combining stunning Mini LED picture quality with Samsung’s latest Artificial Intelligence (AI)-driven innovations, the new range represents the next step in the company’s vision for more intelligent, personalised and immersive entertainment.

With 20 years Global No.1 TV^[2], Samsung continues to redefine how people experience content at home. The arrival of the Mini LED M70H and Mini LED M80H reinforces this commitment, bringing cutting-edge display technology and advanced AI capabilities to local consumers while laying the foundation for Samsung’s next chapter in television.

Premium Entertainment Powered by Mini LED Technology

The new range delivers exceptional picture performance through Samsung’s advanced Mini LED technology, which uses significantly smaller^[3] LEDs to achieve greater control over brightness and contrast. The result is deeper blacks, brighter highlights, improved detail and enhanced colour accuracy across every scene.

Designed for households that demand premium performance, the Mini LED M70H and Mini LED M80H offer a compelling combination of picture quality, AI features and sleek design, making them ideal centrepieces for modern living spaces. Whether streaming blockbuster movies, enjoying live sport, gaming with friends or watching your favourite series, you can expect a more immersive and lifelike entertainment experience that elevates everyday viewing.

The launch of the new Mini LED range reflects Samsung’s broader Vision AI strategy, which seeks to transform televisions from display devices into intelligent companions that understand, adapt and personalise experiences for users. Building on the Vision AI roadmap unveiled at CES 2026, Samsung is integrating AI across its television portfolio to create more intuitive interactions, smarter content experiences and enhanced convenience within the connected home.

Mini LED M80H: The Ultimate AI-Powered Football Experience

Leading the new range is the Mini LED M80H, the flagship model designed to showcase Samsung’s latest AI-driven entertainment innovations.

The M80H features the new AI Football Mode^[4] (AI Soccer Mode), an artificially intelligent feature developed specifically to enhance football viewing experiences. Using real-time AI analysis, AI Football Mode automatically optimises both picture and sound settings when football content is detected.

This feature intelligently adjusts brightness, contrast and colour to ensure clearer visibility across the pitch while simultaneously remastering audio to recreate the atmosphere and excitement of the stadium. From fast-moving plays and dramatic goals to crowd reactions and commentary, every moment is enhanced to create a more immersive viewing experience.

As football continues to unite fans across South Africa and around the world, AI Football Mode demonstrates how Samsung is using artificial intelligence to make content more engaging, responsive and enjoyable in real time.

Mini LED M70H: Premium Mini LED Performance Within Reach

The Mini LED M70H brings many of the advantages of Samsung’s advanced Mini LED technology to consumers seeking an accessible entry point into the premium television category.

Delivering exceptional brightness, sharp detail and immersive picture quality, the M70H offers an outstanding entertainment experience across a wide range of content. Whether enjoying family movie nights, catching up on favourite shows or watching live sports, the M70H provides the performance and reliability consumers have come to expect from Samsung. By making advanced Mini LED technology available to more households, Samsung continues to expand access to premium viewing experiences without compromise.

The introduction of the Mini LED M70H and Mini LED M80H marks another significant milestone in Samsung’s ongoing television innovation journey. The new range reflects Samsung’s vision for a future where televisions do more than simply display content, but actively enhance, personalise and enrich every viewing experience.

^[1] Samsung brand is ranked No.1 for 8 consecutive years in Premium TV (*Premium TV: $1,500 and above). Source: Report Name “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[2] Source – Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech.

^[3] In relation to QLED technology.

^[4] Feature availability and performance may vary depending on the content viewed and the apps used.

Samsung’s success is driven by its relentless pursuit of innovation and its commitment to meeting the evolving needs of consumers. By combining cutting-edge technology with sleek design and intuitive functionality, Samsung continues to raise it’s standards in the consumer electronics industry.

In another remarkable 2025 achievement highlighted by market research firm Omdia’s report – Samsung was ranked as the World’s No.1 TV brand^[2]  for the 20th consecutive year; marking two decades as the global innovator in the television industry. Samsung has held the top position in the global TV market since 2006 and; the company recorded a 29.1% share of the global TV market in 2025. For Samsung, the 20 consecutive years of leadership demonstrate its sustained innovation, technological excellence and the ability to continuously meet evolving consumer expectations.

Furthermore, Samsung has recently proudly announced that it has maintained its position in the audio-visual sector as the world’s top soundbar brand for the 12^th year in a row. According to new research from Futuresource Consulting, Samsung captured 21.5% of the global soundbar revenue and 19.7% of unit volume in 2025^[3] , continuing its incredible streak that began in 2014.

This milestone, along with two decades of global TV authority – reinforced Samsung’s position at the forefront of home entertainment. And not only that, this achievement demonstrates strong consumer confidence in the brand’s audio innovations while also strengthening Samsung’s capability in delivering premium home entertainment experiences to its customers.

To top things off – Samsung has also recently retained its position as the world’s No. 1 gaming monitor brand for the seventh consecutive year, continuing a run that started in 2019. According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue^[4] – reinforcing its premier position in high-performance gaming displays.

Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share^[5] . This premium position highlights Samsung’s commitment to performance, innovation and delivering cutting-edge display technologies for gamers and professionals alike.

These outstanding accolades provide independent proof of Samsung’s ground-breaking innovation and authority across multiple product categories. With a vision to shape the future of technology, Samsung is committed to pushing boundaries and creating experiences that enrich lives.

 ^[1]  IPSOS. Online Survey, 1 Sep 25 – 3 Oct 25. Most preferred single answer (MPSA) for Washing Machines (48％) and Refrigerators (38％). Sampled 800 general public participants

 ^[2]  Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

 ^[3] Samsung is No.1 in Soundbar sales in the world. Source: 1) Report name: “Worldwide Home Audio Quarterly Tracker”

2) Data: Worldwide Soundbar Market Share by manufacturer – Annual units and value basis

 ^[4]  Source : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount). Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)

 ^[5] Source data : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount) *144Hz or higher applied