Samsung’s success is driven by its relentless pursuit of innovation and its commitment to meeting the evolving needs of consumers. By combining cutting-edge technology with sleek design and intuitive functionality, Samsung continues to raise it’s standards in the consumer electronics industry.

In another remarkable 2025 achievement highlighted by market research firm Omdia’s report – Samsung was ranked as the World’s No.1 TV brand^[2]  for the 20th consecutive year; marking two decades as the global innovator in the television industry. Samsung has held the top position in the global TV market since 2006 and; the company recorded a 29.1% share of the global TV market in 2025. For Samsung, the 20 consecutive years of leadership demonstrate its sustained innovation, technological excellence and the ability to continuously meet evolving consumer expectations.

Furthermore, Samsung has recently proudly announced that it has maintained its position in the audio-visual sector as the world’s top soundbar brand for the 12^th year in a row. According to new research from Futuresource Consulting, Samsung captured 21.5% of the global soundbar revenue and 19.7% of unit volume in 2025^[3] , continuing its incredible streak that began in 2014.

This milestone, along with two decades of global TV authority – reinforced Samsung’s position at the forefront of home entertainment. And not only that, this achievement demonstrates strong consumer confidence in the brand’s audio innovations while also strengthening Samsung’s capability in delivering premium home entertainment experiences to its customers.

To top things off – Samsung has also recently retained its position as the world’s No. 1 gaming monitor brand for the seventh consecutive year, continuing a run that started in 2019. According to the latest data from International Data Corporation (IDC), Samsung captured 18.9% of the global gaming monitor market by revenue^[4] – reinforcing its premier position in high-performance gaming displays.

Samsung also ranked first in the OLED gaming monitor segment for the third consecutive year, achieving a 26% market share^[5] . This premium position highlights Samsung’s commitment to performance, innovation and delivering cutting-edge display technologies for gamers and professionals alike.

These outstanding accolades provide independent proof of Samsung’s ground-breaking innovation and authority across multiple product categories. With a vision to shape the future of technology, Samsung is committed to pushing boundaries and creating experiences that enrich lives.

 ^[1]  IPSOS. Online Survey, 1 Sep 25 – 3 Oct 25. Most preferred single answer (MPSA) for Washing Machines (48％) and Refrigerators (38％). Sampled 800 general public participants

 ^[2]  Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

 ^[3] Samsung is No.1 in Soundbar sales in the world. Source: 1) Report name: “Worldwide Home Audio Quarterly Tracker”

2) Data: Worldwide Soundbar Market Share by manufacturer – Annual units and value basis

 ^[4]  Source : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount). Global No. 1 Gaming Monitor in 2019 to 2025 Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount)

 ^[5] Source data : IDC WW Quarterly PC Monitor Tracker Q425 (Based on Value Amount) *144Hz or higher applied