Samsung’s 2018 QLED TV has already changed the television landscape completely. The new, award-winning device offers an unprecedented viewing experience that delivers complete immersion. And one of its less discussed features could become of your most used. The TV comes with an innovative optical cable, which connects all devices without any messy tangled wires and the really incredible part is that it includes your power cable. The additional benefit is clear – you can get up to 20m* of slim, sleek, almost invisible cabling. Essentially, the TV goes where you go.

Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa, “The invisible cabling ensures your TV connections aren’t intrusive on your interior style. In addition, the integrated power and data supply in one cable is revolutionary. The extra length lets you have a lot of fun with putting the TV in places that are unique to your particular lifestyle.”

What goes better with a braai than the big game? As its unlikely you’ll be braaiing near your lounge, why not move the stadium to your entertainment area? Watching the meat sizzle and the match heat up is now one seamless event.

A kiddie party and clean couches is hardly a match made in heaven. If the little ones need their fix of that show they’ve already watched 50 times over, why not take the TV to an area of the house that can handle the noise, mess and tantrums.

Spring has arrived, but so has your hay fever. Or maybe there is another reason you want to just kick back and relax in the comfort of your bedroom. No problem. If your room is within the amazing 20 m radius you’ve got a home theatre experience from the comfort of your favourite pillow.

TV isn’t just a TV anymore. It’s a hub for entertainment, gaming and event conferencing. The ground-breaking invisible cable adds a whole new dimension to the reason you’ve switched it on. So, how will you use your ‘free-range’ TV?

“Innovation at Samsung is focused on how technology can improve and make lives easier, creating comfort and beauty,” concludes Nxumalo.

*The QLED includes 5m of cabling. There is the option to purchase an additional 15m to extend the reach to 20m.

JOHANNESBURG, South Africa, 04 July 2018 – Samsung Electronics recently hosted its second annual QLED and Advanced Displays Summit at The London West Hollywood Hotel in Los Angeles, California. The Summit offered insights into Samsung’s plans for quantum dot (QLED) displays, activities surrounding its full 8K ecosystem, the brand’s ambitions of bringing MicroLED technology to consumers and its efforts in integrating HDR into cinemas.

Abhijeet Solat, Samsung Display’s technical sales manager, presented the 8K market trends at QLED & Advanced Display Summit, held in Los Angeles on June 27, 2018.

“Samsung has built a reputation for its history of innovation and ground-breaking developments in the TV industry,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We’re committed to maintaining that trend by bringing advancements of 8K and MicroLED TV technology to the consumers and continuing our investment in enhancing the viewing experience.”

The QLED and Advanced Displays Summit was co-hosted by Samsung and Insight Media, an advanced display consultant focusing on the display industry. During the event, Samsung demonstrated enhancements, from HDR10+ mastering workflows to Automatic Colour Calibration and no burn-in on its 2018 QLED TVs, showcasing its leadership in the TV display industry.

Participants, including industry experts and influencers, attended to experience live demonstrations and spark dialogue about the current state and challenges of TV technologies. Above all, the QLED TV demos highlighted Samsung’s efforts in pioneering HDR capability by applying next-generation enhancements for the benefit of consumers.

Justin Hume, Chief Marketing Officer of Samsung South Africa, says, “We are already leading the innovation trail in the television space and there’s so much more still to come.”

The event featured a number of prominent experts in the display industry – ranging from academia experts in the MicroLED technology sector and consultants specialising in HDR cinema integration to renowned professionals in display and mastering tool industry. Speakers and influencers from the following organisations also attended to discuss TV technology-related topics that included:

• 8K Ecosystem: Insight Media, Panavision, Samsung Display Company and Display Supply Chain Consultants.
• Quantum Dots: Palomaki Consulting, Nanosys, Nanoco and Samsung Advanced Research Institute.
• Display and Mastering Tools: FF Pictures, Samsung Research America, Portrait Displays and ColorFront.
• HDR Cinema: Samsung Research America, LightView and MKPE Consulting.
• MicroLEDs: Fuzhou University, Samsung Electronics, Tesoro Scientific, PlayNitride, Sungkyunkwan University, JBD, Lumiode and N-Tech Research.

Martin Fishman, CEO of SpectraCal, described the Automatic Color Calibration program (left) and Florian Friedrich of FF Pictures explained the HDR10+ mastering workflows (right) at the demonstration of the summit.

For more information about Samsung’s QLED TVs and the QLED & Advanced Display Summit, including speakers and sessions, please visit: www.displaysummit.com/2018-qled-and-advanced-display-summit-at-hollywood.

JOHANNESBURG, South Africa, 02 July 2018 – Samsung Electronics recently announced a partnership with Dezeen, a leading design and architectural magazine, inviting designers to create graphics for the Ambient Mode feature on Samsung’s QLED TVs. Held until August 3, the contest will reward 29,500 euros (R468,969) in total prize money. To enter the contest, designers need to submit their best Ambient Mode designs using either static or animated images.

Samsung’s Ambient Mode does away with the mundane black screen that dominates a room when the television is not in use. Built into the 2018 QLED televisions, Ambient Mode makes the screen appear transparent by mimicking the appearance of the wall behind it, while also enhancing its environment by overlaying additional imagery and information – such as the weather – if desired.

“Ambient Mode creates a useful and innovative experience for users, even when their television is turned off. Knowing that this experience is unique to every user, the Ambient Mode design competition is meant to develop imagery that resonates with each of our consumers,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We hope that designers will take this opportunity to show off their creativity and help us grow the library of designs available to consumers on Ambient Mode.”

In order to enter, contestants must pick one of the four backgrounds provided by Samsung and develop concepts that build on both the television’s environment and the time of day in which the feature would be utilised. Designers can base their entry on one of Samsung’s existing Ambient Modes – décor, information or personal photos – or they can propose a completely novel mode. Further, as Samsung and Dezeen are looking for concepts that highlight how Ambient Mode can mirror the environment and blend into the aesthetic of consumers’ homes, entrants will need to specify a particular lifestyle for their design.

Justin Hume, Chief Marketing Officer for Samsung South Africa, says, “This is where exceptionally innovative design and creativity come together – we are looking forward to seeing what the participating artists come up with.”

The competition’s judging panel includes esteemed designers Neville Brody and Erwan Bouroullec, as well as members of Samsung’s and Dezeen’s design teams – Dontae Lee, Executive Vice President and the Head of the Corporate Design Centre at Samsung Electronics and Amy Frearson, editorial director of Dezeen.

The competition will reward 29,500 euros (R468,969) in total prize money. The grand prize winner will receive 8,000 euros (R127,178) while two runners-up will receive 3,000 euros (R47,691), respectively. 1,500 euros (R23,845) will be awarded to the other seven shortlisted entrants and 1,000 euros (R15,897) will be given to five longlisted designers. Dezeen will interview the finalists and publish a story about each of them.

The competition entry is free of charge. However, entrants must be over 18 years of age with the ability to present their work to a panel of English-speaking judges. For more information on how to enter, please visit dezeen.com/Samsung.

This is the second contest in which Samsung and Dezeen have partnered to organise. In 2017, the two companies cooperated to host a TV accessory design competition for Samsung QLED line-up’s TV stands and received a total of 1,200 works from 83 countries. The contest participant Fulden Denheli received a grand prize and later was also named the winner at IFA 2017 for her adaptable, Scandinavian-inspired concept.

*Oanda Currency Converter (R15.89 = 1 euro)