JOHANNESBURG, South Africa – 14 October 2022  – Televisions have been the go-to method of viewing gaming content ever since the first gaming console became the in-thing. Technology has improved quite a bit since then (as you would expect) with new features, like variable refresh rate (VRR), drastically changing how users experience games.

In the gaming world, different scenes require different levels of framerates. VRR therefore is able to adjusts the display’s refresh rate to match the graphics processing unit (GPU)’s outputting frames on the fly. Gamers enjoy it when every single frame is displayed as soon as possible to prevent input lag and not repeated, therefore avoiding game stuttering and screen tearing. Most of the new features that include this incredible VRR can be found in Samsung’s newest addition to its Neo QLED TV range – the QN90B that is able to take normal home-viewing and gaming experience to the next level.

The More LEDs, the Better

Samsung has been a significant player in display technology, and it continues its extended innovative stride with the QN90B using mini-LED backlighting technology for a richer viewing experience. With local dimming zones, the bloom around bright subjects in dark scenes are vastly reduced. This also means that HDR content will look its best, further improved with an HDR10+ certification to display the content as the developers intended. As any gamer will tell you, framerates are important and can mean the difference between taking an L and winning the chicken dinner.

The QN90B offers a native refresh rate of 100Hz and thanks to the full array of HDMI 2.1 ports – it supports 120Hz with the current-gen consoles at its native 4k resolution. Plug into a gaming PC to the 43in and 50in models and they will even manage to get up to 144Hz. The combination of a high refresh rate and AMD’s Free Sync Premium Pro VRR technology means that your eyes are protected from screen tearing.

Just as important as a high refresh rate for gamers is low pixel response time and input lag. On displays with a high pixel response time, fast-moving objects can appear blurry and lose some definition. And doing anything with high input lag is incredibly frustrating and can ruin your immersion. The QN90B features Samsung’s Motion Xcelerator Turbo Pro so fast-moving objects look clear and with no discernible input lag.

When deciding on a TV for gaming, an aspect that is often overlooked is viewing angles. Only one or two lucky viewers will get the prime seat right in front of the TV with the rest of the team off to the sides. With the QN90B positioning doesn’t matter (unless they are behind it for some reason) so colour accuracy and contrast will be fantastic for everyone.

A Game-Worthy Control Centre

The Samsung QN90B features Samsung’s Game Bar, a UI overlay that gives gamers the tools they need to make the most out of their games. It displays current settings like input lag, real-time FPS, high-definition resolution, variable refresh rates and available Bluetooth pairing sound devices. It also allows gamers to change the display settings they care about most without having to dig through menus. Also, it offers switching between the default 16:9 aspect ratio to the ultrawide 21:9 or 32:9 in supported games.

The Samsung QN90B delivers amazing gaming experiences that you can currently buy. The increased refresh rate, low pixel response time and more-than-capable HDR performance will make for an immersive gaming experience.

Samsung supports bid of Busan expo 2030

JOHANNESBURG, South Africa – 15 August 2022 – The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,¹ you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favourite content from any posture or angle that you desire. What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables with the One Connect Box

If you manage to organise all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED 8K neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organise and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV into a Work of Art with Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customisable bezel². You can swap between different colour options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Bevelled Bezels that come in White and Brick Red for a more traditional design.³

In addition, the Slim Fit Wall Mount minimises the space between your TV and your wall to seamlessly blend into any room. If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Express Your Personal Style with The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of colour to The Freestyle’s neat, white design with a colourful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can take advantage of the external battery accessory⁴, where you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space with The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centrepiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited-edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

Samsung Newsroom sat down with engineer Uihyun Kim and product planner Joonho Jeong to ask them eight questions about Samsung’s latest 8K TV, which pushes the boundaries of what is possible with a television. Read on to learn what they had to say.

• Neo QLEDs optimised with the new Smart Hub that enables smart content curation, cloud gaming, video calls, on-screen multitasking, NFTs management and more

• Expanded line-up and accessories offer increased customisation for a tailored video and audio experience

South Africa – Johannesburg – 7 March 2022 – Samsung unveiled its newest Neo QLED and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound and hyper-personalized experiences.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of Samsung’s most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers realistic art viewing¹, which is close to a museum experience, thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favourite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 75”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 55”.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and centre with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Watch Together: The new app allows users to video chat with friends and family while watching their favourite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand allows users to enjoy mobile viewing by automatically rotating their screens².

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs³, there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar line-up gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity⁴, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new line-up of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please click here.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹Terms and conditions apply

² Accessories sold separately. Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

³ Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

⁴ Compatible with 2022 Samsung QLED

Game developers and hardware manufacturers are excited to support new gaming opportunity

JOHANNESBURG, South Africa – 31 January 2022– Samsung has announced that select 2022 4K and 8K TVs and gaming monitors will support the new HDR10+ GAMING standard, delivering the immersive, ultra-responsive HDR gaming experience to gamers. The new, cutting-edge HDR gameplay will be unveiled at CES 2022 along with a list of 4K and 8K game titles, all powered by NVIDIA GPUs.

“We are extremely proud to announce that the new HDR10+ GAMING standard will be adopted by Samsung’s 2022 Neo QLED line up with the Q70 TV series and above and gaming monitors, allowing users to enjoy a game-changing experience through cutting-edge visuals and richer, life-like images,” said Mike Van Lier, Head of Consumer Electronics at Samsung South Africa. “Samsung will continue to invest in users’ viewing experiences as technology continues to advance and provide enhanced new features and capabilities.”

Advanced HDR Technology Maintains the Artistic Intent of Game Developers

This new standard, developed by HDR10+ Technologies, LLC, gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more.

Samsung’s 2022 TV and gaming monitor line-up will support the HDR10+ GAMING standard by allowing automated HDR calibration that provides stunning picture quality to meet game developers’ demand. This translates into one of the most responsive and accurate gaming experiences available to date.

By removing the need for manual settings when games are loaded, something previously only possible with movie and television content, the game engine automatically optimises video game content in real-time. This feature ensures details in the dark shadows and preserves the brightest highlights so that gamers can see and react to everything on the screen. It also configures the display to “true reference mode”, providing better colour, also without the need for gamers to spend additional time with game settings.

Several gaming companies, including Saber Interactive, are expected to showcase their HDR10+ GAMING titles during the upcoming CES 2022. “We are very excited to help usher in a new era of video game picture quality. By adopting HDR10+ GAMING, gamers of all ages will enjoy cutting-edge visuals for the best overall gaming experience,” said Todd Hollenshead, Head of Publishing at Saber Interactive. “The HDR10+ GAMING standard is genuinely raising the bar, and we are proud to be at the forefront of bringing it to market with games like Redout 2, the fastest 8K anti-gravity racer ever made, and with Pinball FX, the king of digital pinball, brought to life in a brand-new way.”

Game Mechanic Studios is also showcasing their HDR10+ GAMING title “Happy Trails and the Kidnapped Princess,” which will be available in 2022.

HDR10+ Continues to Expand with Industry Support and Adoption for Premium HDR Experiences

HDR10+ brings superior picture quality by optimising brightness and contrast scene-by-scene or frame-by-frame, with more accurate colour expression.

Introduced four years ago, HDR10+ has built robust support across the industry, with 128 partners and over 4,000 supported devices, including TVs, projectors, smartphones and tablets from more than 28 manufacturers. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, allowing them to deliver more impactful images exactly as they intended them to be seen.

In addition, NVIDIA GeForce RTX 30 Series, RTX 20 Series, and GTX 16 Series GPUs will support the HDR10+ GAMING standard with drivers scheduled for release in 2022.

“NVIDIA GeForce gamers can enjoy a brighter, more vivid and consistent HDR gaming experience on their monitors or TVs from the support of the new HDR10+ GAMING standard,” said Vijay Sharma, Director of Product Management at NVIDIA.

For more information on Samsung’s upcoming 2022 product portfolio and features, please visit www.samsung.com.