Witness the future of viewing difference with the Samsung OLED S95C, available in the ultra-large 77”. Samsung’s latest OLED line-up comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs and Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and colour representation. A brighter screen illuminates the darkest scenes onscreen.  Bring the movie theatre experience home with Samsung OLED. Combining 8.3 million self-lit pixels lets you discover the ultimate entertainment experience. With Samsung OLED Technology, your favourite content comes to life with pure blacks and a billion colours that burst from the screen. This Black Friday, you can get this massive TV for R99,999 and save R10,000.

You can also take care of all your entertainment needs with Samsung’s flagship Neo QLED 8K TV and Q-Series soundbar. The 75’’ Neo QLED QN700C 8K TV paired with the premium soundbar (HW-Q990C), will flood your room with fully immersive audio, all at once. Q-Symphony syncs the speakers on your Samsung Neo QLED TV with the Q Series soundbar to operate simultaneously for an extraordinary surround sound effect without muting your TV speakers. You can save R20,000 on the NEO QLED QN700C which is available for R52 999,00. And to complete the pairing, you can get the premium soundbar for R16,999 and save R9,000.

You get crystal clear, detailed 11.1.4Ch surround sound with Dolby Atmos capability. It is a spectacular cinematic surround sound of Dolby Atmos built right into your Samsung TV. From the strategically placed speakers behind the screen, hear the rain from above and the explosion from beyond to feel like you’re inside the sound.

The M7 Smart Monitor is the world’s first 4-in-1 monitor to combine OTT media service, mobile connectivity, and remote PC capabilities. Experience smarter entertainment with Smart TV features in a monitor, with 4K* UHD quality and built-in speakers to catch every detail in your favourite shows. Its wireless functionality means you work seamlessly on documents and access files online, all without the need for a PC. Use this Black Friday to get connectivity that’s a no-brainer, with a smarter connection for only R6,999, saving you R3,000. Auto Source Switch+ displays your new device, as soon as it’s plugged in while the M7’s USB type-C port can power up and even send display signals between devices**.

Customers also have an opportunity to upgrade their kitchen and laundry, all courtesy of the amazing deals on great home appliances. The Samsung 303L Fridge/Freezer (RB30J3611SA/FA) is available with a saving of R3,000 at the special Black Friday price of R7,999. You can also save R5,000 and improve your laundry days with the Samsung 19kg Top Loader Washing Machine (WA19CG6745BVFA), which is available for R7,999.

“At the heart of Samsung’s pursuit of innovation lies our commitment to offer consumers the best of technology, design, and world-class features. This Black Friday, we’re excited to bring to our customers an experience that only Samsung can deliver,” said Mike van Lier, Vice President for Consumer Electronics at Samsung.

*4K availability in over-the-top content may vary, depending on content service subscription type and internet connection. Remote control specifications may vary by country.

**USB-C only available on the Smart Monitor M7.

Samsung proudly supports Busan’s bid for the World Expo 2030.

advanced features, and latest SmartThings updates

Samsung Electronics has unveiled its 2023 lineup of Neo QLED 8K, Neo QLED, Samsung OLED and sound devices and monitors at its Unbox & Discover 2023 event, showcasing the latest innovations in premium viewing, gaming experiences, smart connectivity and sustainability initiatives. Under the tagline “More Wow than Ever,” Samsung’s 2023 lineup is set to impress consumers.

So far, Samsung has launched the flagship TV line-up in a couple of countries across the globe. Now, Samsung is ready to launch these TVs in the South African market as the company has just opened up early orders in the country. Consumers can early order the Neo QLED 8K, Neo QLED and OLED TVs and get up to R15 000 in store vouchers, plus The Freestyle smart projector package which includes a carry case and a battery base, as well as Signature Service. This offer is redeemable in-store, may vary by participating models and is valid from 21 April to 04 June 2023 (T’s & C’s apply) [1].

This year’s lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering impeccable picture and sound quality consumers expect from Samsung screens.

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Mike van Lier, Vice President of Consumer Electronics at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while participating in eco-conscious practices for a sustainable future.”

1 – More Choice with Premium Screens: Neo QLED 8K and Samsung OLED

At Unbox & Discover 2023, Samsung unveiled products and features designed to deliver innovative 8K experiences. The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category. With groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling, the QN900C is impressing industry experts and reviewers alike.

From true-to-life picture quality to immersive audio, Samsung has once again set the bar high with its Neo QLED 8K. Samsung offers 85” & 75” QN900C Model on its Neo QLED 8K lineup, providing immaculate colour reproduction and life-like level of details in a scale that offers true cinematic experience. It offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Additionally, Samsung spoke to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content than ever before.

Samsung also highlighted its 2023 Samsung OLED lineup, which offers immaculate color accuracy through Neural Quantum Processor 4K’s perceptional color mapping – making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”  [2]

In fact, Samsung OLED boasts true blacks and stunningly natural pictures with perfect contrast and color expression. The S95C features Samsung’s signature Infinity One design, and the LaserSlim design of the S90C model adds a touch of sophisticated metal finish.

2 – Putting Gaming at the Forefront with Gaming TVs

Premium screens, from Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution but can also bring screen experiences like gaming to a whole new level. Gaming on a Neo QLED 8K provides a unique level of immersive gameplay, from the large screen to high-performance graphic cards that support 8K resolution at fast pace.

3 – Solutions for Your Tailor-made Life: Five Foundations of SmartThings

Samsung underscores its commitment to calm tech and innovation, providing consumers with the latest technologies that make life better. In particular, the company has introduced five core foundations of SmartThings, which aims to provide increased convenience when setting up their smart homes.

• Instant Connection: SmartThings enables users to easily connect their devices in just one step, allowing them to enjoy the synergy created by Samsung devices more easily.
• Automated Connection: SmartThings automatically connects devices, like TVs or smartphones, with other Samsung devices such as the air conditioner, dryer, refrigerator, and washer, eliminating the need for manual setup.
• Hub Everywhere: The IoT hub is built into various Samsung products, including Samsung Smart TVs, making IoT setup a breeze.
• Expansive Compatibility: SmartThings goes beyond just the Samsung ecosystem, enabling devices from any brand to work seamlessly together thanks to the Home Connectivity Alliance and the international IoT communication standard, MATTER.
• Security: With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring the highest level of security and offering peace of mind for users.

Understanding consumers have diverse technology ecosystems in their homes, Samsung helped form the Home Connectivity Alliance so all users’ favorite devices can work together regardless of brand. And in the name of true connectivity, Samsung is also paving the way for smarter homes with support for MATTER, an international IoT communication standard with more than 220 global companies involved.

Thanks to this collaborative mindset and these five foundations, users can build a network of connected devices that makes their home smarter and their lives easier.

4 – Putting People and Planet at the Center: Everyday Sustainability and Relumino

Samsung is committed to delivering innovative calm tech and eco-conscious practices that make life easier and better for its users. At every stage of the product lifecycle, from product sourcing to production, distribution, use and recycling, Samsung puts sustainability first, utilizing various technologies to create sustainable products that contribute to building a healthier planet for future generations. 

• Samsung is leading the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging. Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials.[2] In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging from the box to all the wrapping inside.
• Samsung has also developed AI Energy Mode that helps users monitor energy consumption and usage patterns, putting them in control of themselves. AI Energy Mode feature even analyzes the content playing on the screen to reduce power consumption without distracting from the content.
• Samsung’s third generations SolarCell Remote uses fewer materials and is more compact. It is also free of licensing, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.

Samsung also underscores its commitment to creating a better, more inclusive viewing experience for all with its latest Relumino mode. Relumino mode is designed to help people with visual impairments watch content more easily and has been awarded with the 2023 CES Innovation Award.[3]

By choosing Samsung, users can enjoy cutting-edge technology while taking part in sustainable and inclusive practices that align with core values of ESG (Environmental, Social and Governance).

To learn more about this year’s TV and monitor lineup, please visit https://www.samsung.com/za 

Samsung proudly supports Busan’s bid for the World Expo 2030.

1 Terms & Conditions:  Offer may vary by participating models.

2 Pantone is a global authority in color, providing a standardized system relied on by over 10 million designers and producers worldwide.

3 Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)

⁴ Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only.

]]> https://news.samsung.com/za/enjoy-more-of-your-favourite-content-on-samsungs-expanded-8k-ecosystem?utm_source=rss&utm_medium=direct Fri, 14 Apr 2023 12:19:08 +0000 https://bit.ly/43psdoO Enjoy More of Your Favourite Content on Samsung’s Expanded 8K Ecosystem

Samsung Electronics Co., Ltd. has been at the forefront of television (TV) innovation for decades, from the days when all the members of a town gathered to watch a black and white TV through to the present day, when everyone enjoys watching their favourite shows on a big Ultra-High-Definition (UHD) screen while sitting comfortably in their living room. With an unwavering commitment to excellence, Samsung is inching ever closer to delivering picture quality that is as close to reality as possible through ceaseless technological innovation. The company is developing TV technologies and enhancing the 8K viewer experience by building a robust content ecosystem.

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimised to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. The resolution has progressed from high definition (HD) to ultra-high definition (UHD) which includes 4K and 8K with a higher pixel display, thus offering superior quality. Powered by Neural Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimised for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment setup. With an 8K TV, whether it’s simply for TV shows or movies, videos, gaming or digital artwork, you get to enjoy a great picture and an all-round enhanced experience from your TV set.

“Consumers viewing needs and habits have evolved over time and we have endeavoured to keep bringing them only the best viewing experience and better ways of staying entertained. Our extensive range of TVs lets them choose exactly the kind of viewing experience they prefer and with our 8K resolution on offer, they can have greater freedom to choose and something more cinematic and immersive to feast their eyes on,” said Mike van Lier, Consumer Electronics Director at Samsung.

Samsung proudly supports Busan’s bid for the World Expo 2030.

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts.

(From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

 Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a colour TV, the Colour Economy TV, for the first time in Korea, ushering in the era of colour television for the country.

Samsung earned the title of being a pioneer in colour TV manufacturing in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

Samsung’s QLED TV made its global debut at CES in 2017.  

In 2017, Samsung then went on to introduce the remarkable QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the centre of attention that year, boasting superb picture quality and 100% colour volume. A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology.

It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling – an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution. Samsung’s innovative QLED 8K technologies played a crucial part in launching the era of 8K.

“In 2020, Samsung unveiled the incredible bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an innovator by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superior Picture Quality Through In-Depth Research Into Human Behaviour

Samsung continues to strive to offer the best possible viewer experiences by delivering astounding picture quality. However, what does “good picture quality” mean to someone who works on its development?

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent colour expression are essential. What also matters is how well-balanced the other trailblazing technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organise the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colours precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as one of the ground-breakers in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.

When human eyes are focused on an object, attention is directed onto the object by optimising sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behaviour, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 16,384 levels. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

“Our Real Depth Enhancer technology is the result of an optimisation of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those pieces of content being made in 8K?

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT¹ form, at a single glance.”

Samsung is also spearheading the expansion of the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organisation established in 2019 with the aim of establishing 8K standards and expanding 8K content.

As of February 2023, the association has 33 members, including Samsung, TV panel producers, (System On a Chip) SoC chip makers and some well-known content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimising a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimising products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and outstanding sound performance, the optimal picture quality that is delivered then allows users to enjoy their favourite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

¹ SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands.

The number of levels in quantum mini LEDs has been corrected from 13,684 to 16,384 levels as of 04-13, 2023.

Samsung proudly supports Busan’s bid for the World Expo 2030.

JOHANNESBURG, South Africa – 27 January 2023 – The Samsung Blue Tag Sale is back this summer offering consumers unbelievable deals across Samsung’s innovative range of Galaxy devices, TVs, appliances, air conditioning and much more. The Samsung Blue Tag Sale always strives to bring the best deals to local consumers.

Starting from 23 January to 26 February 2023 – the Blue Tag Sale offers will be available online at https://www.samsung.com/za/offer/ as well as Samsung Brand stores and participating retailers nationwide. Whether you are beating the heat with the WindFree Air conditioners or looking for the latest Galaxy A04 series smartphones designed with impressive features and affordability in mind – this incredible sale is there to offer smarter deals that are able to cater for a variety of needs.

Samsung SmartThings allow you to connect your devices for an experience that seamlessly syncs to your lifestyle, this could include working from home, staying fit and healthy or even using the SmartThings Home Care Wizard to understand your energy consumption. For more, see: https://www.samsung.com/za/support/apps-services/features-of-the-smartthings-services/

As a consumer, Smarter Deals will in essence give you the opportunity to purchase a Samsung Galaxy device that seamlessly connects to your Galaxy Watch or your WindFree Air conditioner – giving you the convenience to not only streamline your busy life, but also save time and be more sustainable. If this is what you are looking for – then get ready to fill your Samsung Blue Tag cart with the offer you love – available while stocks last.

The Blue Tag Sale special offers include: ^*

Mobile Devices & Wearables: (23 Jan – 26 Feb 2023)

• Galaxy A03 Core – Only R1 499 – Save R300
• Galaxy A04s – Only R2 699 – Save R300
• Galaxy A04 – R2 199 – Save R300
• Galaxy A04e – Only R1 799 – Save R200
• Galaxy Tab S7FE – Only R12 999 – Save R4 000
• Galaxy Tab A8 Wi-Fi (SM-X200) – Only R3 999 – Save R1 000
• Galaxy Watch 5 (44mm) BT – Only R5 499 – Save R1 000
• Galaxy Buds 2 – Only R1 499 – Save R1 000

Home Appliances: (23 Jan – 26 Feb 2023)

Watch Your Favourite Shows & Movies

• The Freestyle Smart Portable Projector SP-LSP3BLAXXA – Only R11 999 – Save R2 000

The Frame

• 75” The Frame QLED 4K Smart TV QA75LS03BAKXXA – Only R39 999 – Save R7 000
• 55” The Frame QLED 4K Smart TV QA55LS03BAKXXA – Only R18 000 – Save R6 000

Neo QLED

• 55″ Neo QLED 8K QN700B Smart TV with Infinity One Design QA55QN700BKXXA – Only R22 999 – Save R12 000

Experience Sound Immersion

Q-Series Soundbar 

• Q Series Soundbar HW-Q600B/XA – Only R5 999 – Save R4 000

160W Sound Tower

• Sound Tower MX-ST50B – Only R5 999 – Save R1 500

The Best in Gaming Monitors

• 27” QHD Gaming Monitor with 165Hz refresh rate, LS27AG550EAXXA – Only R6 999 – Save R1 000
• 49” Odyssey Neo G9 Monitor with Quantum Mini-LED, LS49AG950NUXEN – Only R34 999 – Save R4 000

Innovative Home Appliances to Complete your Home

Refrigerators & Freezers

• 617 Side-by-Side with Non-Plumbed Water & Space Max Technology RS64R5311M9/FA – Only R24 999 – Save R7 000
• 647L Side-by Side with Space Max Technology RS62R5011M9/FA – Only R21 999, Save R4 000
• 432L Bottom Freezer with Water Dispenser with All-Round Cooling RL4363SBAB1/FA – R15 999 – Save R4 000

Washer

• 7/5kg Front Load Washer / Dryer Combo, with Eco Bubble Technology, WD70TA046BX – Only R9 999, save R3 000

Microwave Oven

• 32L Electronic Solo, Microwave Oven, with Auto Cook, ME0113M1 – Only R2 199 – Save R500

Beat The Heat with our Windfree Air Conditioner

• Buy a participating WindFree Wall-mount Air Conditioner and save from R2500.00.

These special offers are available nationwide from 23 Jan – 26 February 2023 at all participating retail stores nationwide as well as Samsung Brand & Online Stores*. Click here for great deals:

https://www.samsung.com/za/offer/

Samsung proudly supports Busan’s bid for the World Expo 2030.

^Disclaimers

^{*Terms and Conditions Apply. Qualifying products will be identified by the presence of a Blue Tag with ‘Blue Tag Sale’ written within it. Available at participating retailers and stockists. Pricing constitutes recommended retail pricing and may vary.}

New lifestyle products and features, including The Premiere 8K and Smart EDGE Blending on The Freestyle provide freedom of how and when consumers use devices

Samsung’s 2023 line-up brings everyday sustainability by decreasing its carbon footprint throughout its product lifecycle

JOHANNESBURG, South Africa – 10 January 2023 – Samsung Electronics Co., Ltd. unveiled its new Neo QLED, MICRO LED and Samsung OLED line-ups alongside lifestyle products and accessories ahead of CES^® 2023. This year’s line-up features advanced, innovative products with a focus on enhanced connectivity and personalised consumer experiences.

Samsung’s wide portfolio of offerings helps users build their own tailored experiences with the devices they use every day, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers’ everyday lives with seamless multi-device integration across its entire ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable everyday.”

Premium and Connected Experiences with Neo QLED

Samsung’s latest suite of Neo QLED 8K and 4K televisions provide consumers with premium options that suit their needs. Neo QLED picture quality is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Samsung’s 2023 Neo QLEDs also go beyond just a clear picture, with a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. And for the ultimate connected device experience, SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices[1] for seamless connections.

• Chat Together: Users can easily enter a live chat group to share thoughts and react in real-time with others who are also watching the same content.
• ConnecTime: Make it easier to take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.
• 3D Map View: Designed to let users conveniently control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at-a-glance.

Broadening Viewing Options with MICRO LED and Samsung OLED

The 2023 MICRO LED line-up offers new models ranging from 50 to 140-inches[2] to provide consumers with a breadth of options for unparalleled picture quality and screen experience. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size, making it completely customisable to fit a consumer’s desired set up. In addition, it comes without bezels so regardless of configuration, the boundary between screen and real life is seamless.

And to provide consumers with even more viewing options, Samsung’s 2023 OLED line-up is now available in 55, 65 and the new ultra-large 77-inch models. This Samsung’s latest OLED line-up now comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving limitations in its brightness and colour representation. The expanded line-up comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub.

Samsung OLEDs now come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience. Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV line-up. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned & operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.

Explore a New World of Gaming with Samsung Gaming Hub

The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers users unlimited access to thousands of their favourite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required. Moreover, it is the most intuitive gaming experience, where players can simply switch on their TVs and play.

Samsung Gaming Hub, which was launched last year, delivers incredible picture quality and an entirely new way to approach gaming – with multi-tasking, expanded partnerships and 4K streaming. Players can even watch multiple types of content at the same time.

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing[3] and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display while Virtual Aim Point, designed for first-person shooters (FPS), allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens – including the Odyssey series. With Odyssey Ark, gamers can rotate their screens vertically or horizontally based on their desired orientation and enjoy immersive games with a 55-inch 1000R curved screen and powerful sound.

Elevate Your Lifestyle with Expanded Lifestyle Line-up and New Features

Consumer’s lifestyle needs are constantly shifting. To navigate this landscape, Samsung has unveiled new lifestyle products and features to elevate the user experience to another level, allowing consumers to customise the way they view and experience screens.

• The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector line-up now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.
• The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
• New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame.
• Samsung’s latest TV line-up can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs.

Everyday Sustainability with Samsung Screens

In line with the latest environmental strategy announced in 2022, Samsung is consistently working with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. As a result, each step is made more eco-conscious, from making the manufacturing process more efficient to reducing packaging and changing how consumers use their products.

• Recycled Materials: For the 2023 line-up, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminium cans and copper, replacing approximately 12% of the original materials used.
• Reducing Manufacturing Impact: Samsung designed a light-weight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
• AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce carbon footprint of connected devices with simple changes, such as automatic switches to energy saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy saving ideas into practice.
• Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.

Multi-dimensional Soundscape and Audio Quality with AI

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs come with impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic.

• AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilises AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume.
• New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass.
• Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail than ever before.

In 2023 by pairing Samsung TV’s with Samsung Soundbars, these devices will offer the most powerful, customisable and personalised ecosystem available to date.

To learn more about Samsung’s 2023 products which Samsung is announcing at CES 2023, please visit www.samsung.com/firstlook4 where you can register to get the latest updates and special offers throughout 2023.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

Samsung proudly supports Busan’s bid for the World Expo 2030.

[1] SmartThings will support Matter and HCA in 2023. This will enable SmartThings users to add a thousand of compatible devices seamlessly into their SmartThings Home Environment.

[2] Samsung’s MICRO LED line-up will be offered in 50, 63, 76, 89, 101, 114 and 140-inches in 2023.

[3] MiniMap Sharing will be available via software update in the first half of 2023.

4 Participating Countries only: US, UK, Germany, Turkey, Australia, Korea, India