These days, businesses such as restaurants, cafes and shops are placing more and more focus on creating aesthetically consistent interiors. Samsung’s 360 Cassette, the world’s first circular-designed air conditioner, offers powerful, even airflow and boasts a design that blends seamlessly with a variety of environments, allowing proprietors to create sophisticated and beautiful interiors that resonate with customers.

Now, to make it even easier to integrate the device in a way that suits its surrounding décor, Samsung has created customizable design panels that may be applied directly to the 360 Cassette to complement each business’s individual aesthetic.

Turkey’s Zübeyde Hanım Educational Institution was the first to attach one of the stylish designs to its 360 Cassette, opting for a design panel that displayed its school symbol. Subsequent design panels have been applied in locations spanning several fields, including a suburban cafe in Korea.

A Design to Suit Every Interior

Recently, Korean café A Twosome Place customized its 360 Cassette air conditioner with an aesthetic-amplifying design panel

The 360 Cassette’s design panels allow users to customize the air conditioner’s aesthetic to match their store’s interior. To help users find the perfect pattern to suit their style, Samsung created a diverse collection of designs tailored to match any decor. Choices include a range of colors, woods and branded designs.

A Rounded Approach to Air Conditioning

Whereas traditional air conditioners may yield uncomfortable drafts and uneven airflow, the 360 Cassette’s ‘rounded’ approach allows it to provide optimum efficiency and comfort.

The 360 Cassette’s circular design is responsible for the comfortable atmosphere the appliance provides, preventing its breeze from directly contacting the skin and evenly distributing air without traditional air conditioners’ ‘blind spots.’ This design was made possible by discarding with the blades that traditionally control wind direction and instead inserting a Booster Fan, which guides air to provide even, horizontal airflow that feels pleasant in any spot.

By paying equal attention to function and design, the 360 Cassette offers businesses a versatile and efficient air conditioning solution that both looks and feels great.

 Samsung Electronics has established the Samsung Electronics Air Conditioner Europe (SEACE) in Amsterdam, the Netherlands, which will begin operations in January 2017. SEACE, a dedicated sales office for air conditioners in Europe, is expected to solidify the sales activities which have been previously operated by each office across 17 European countries.
 
The move comes as part of Samsung’s larger efforts to expand its air conditioning business in the European market. The company estimates that Europe is the second largest B2B air conditioning market in the world – it has shown steady growth of $3.6 billion this year, which is forecasted to increase to $4.2 billion by 2020.
 
Samsung’s system air conditioner business established strong momentum with several significant new products, including the innovative ceiling-mounted indoor 360 Cassette and the Digital Variable Multi air conditioner S (DVM), both of which were showcased at the Global AC Forum in October 2015.
 
“Samsung’s innovative and world leading air conditioning solutions have been recognised as game-changers in the system air conditioner market. This includes the Samsung 360 Cassette, with its structural beauty and advanced technology,” says Michael McKechnie, Divisional Head: Digital Appliances Group at Samsung Electronics South Africa. “Our goal is to double air conditioning sales in Europe by 2020, and we are going to achieve that with specialised operations and strengthened marketing.”
 
SEACE will be a pioneer in specialised distribution, by providing technology support and training, and enhancing services in ways that foster an acceleration of mutual business success for SEACE’s partners in Europe.