One of the biggest shopping events, Black Friday, is around the corner, and for many South Africans that means it’s the perfect time to upgrade the home entertainment setup with a new TV. Samsung has the breakthrough technology that defines the Real QLED experience.

What Is Real QLED?

Samsung’s Real QLED has earned official certification from the globally respected German testing body TÜV Rheinland. This mark verifies that Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

In simple terms, the Real QLED mark confirms that your TV delivers superior picture quality, powered by genuine Quantum Dot technology. When it comes to visual brilliance, Samsung’s Quantum Dot technology is leading the charge in delivering a picture-perfect viewing experience.

Why It Matters: The Samsung Difference

Here’s what the Real QLED certification guarantees:

• True Quantum Dot Display: A real quantum dot light-converting film combined with blue light sources ensures richer, more accurate colours than ungenuine “QLEDs.”
• 100% Colour Volume*: Samsung QLED TVs produce a multitude of shades, delivering vivid and consistent colours at any brightness level. Whether you’re watching a summer cricket match in broad daylight or a late-night blockbuster, the picture remains stunningly real.
• Colour Accuracy: TÜV Rheinland testing confirms the separation of red, green, and blue light sources — the foundation of lifelike, vibrant images.
• Environmentally Responsible Technology: Samsung’s Real QLED is cadmium-free** and built with sustainability in mind, aligning with global eco-conscious standards. More than sustainability, it’s also about safety for humans. Cadmium is a hazardous chemical, and that is why it has been removed from the manufacturing process.

Ask the Right Questions Before You Buy

When shopping for a TV this Black Friday, don’t just be swayed by a label. Ask the real questions:

• Is it cadmium-free?
• Does it deliver 100% colour volume?
• Has it earned Real QLED certification or any recognition for environmental responsibility?

If the answer is “no,” then it’s not a Real QLED.

Built for Now, and for the Future

A Samsung Real QLED TV isn’t just an investment in a screen; it’s an investment in true-to-life colour, unmatched brightness and lasting quality. Whether it’s family movie nights, high-action sports weekends or gaming marathons, Samsung’s QLED TVs deliver the kind of performance that brings every moment to life. The 2025 TV line-up is even better, it features Samsung’s most advanced TV technologies yet – including QLED and OLED panels powered by Vision AI.

This Black Friday, when you see the QLED label, don’t settle for less. Look for the Real QLED mark and enjoy a Real experience.

*Samsung achieved the Digital Cinema Initiative’s colour standard DCI-P3 and achieved 100% colour volume for the first time in the world — thereby presenting unparalleled colour expression.

**Samsung’s quantum dot technology has been recognised by global testing organization Société Générale de Surveillance (SGS) for its excellence in cadmium-free design — an environmentally conscious approach that eliminates the use of cadmium, a toxic heavy metal known to pose risks to human health and the environment.

JOHANNESBURG, South Africa, 15 March 2018 – Samsung announced a partnership with the world’s largest theatre operator Wanda Cinemas to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theatre, located in Shanghai’s Yangpu District. The theatre marks the first implementation of Samsung’s Cinema LED Screen in China and follows successful implementations in Asia last year in Seoul and Busan, Korea and Bangkok, Thailand and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.

“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionise the theatre and filmgoing experience. Through sharper colours, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favourite films like never before and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”

The new partnership expands Samsung’s relationship with the world’s leading cinema chain. A Fortune 500 company, Wanda Cinema Line operates nearly 14,347 screens at more than 1,352 theatres around the world and also owns recognisable global cinema brands including AMC, Carmike, Odeon and Hoyts Group. Even as Cinema LED at Shanghai’s Wujiaochang theatre launches, Samsung and Wanda Cinemas are already finalising a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.

As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display, Samsung’s Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpass that of legacy projector-based operations. Stretching nearly 10.3m wide, the Cinema LED Screen fits comfortably in usual theatre configurations, maintaining the same stunning picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096×2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colours, pristine whites and deep blacks.

To go with the stunning picture technology, Samsung paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen and an expanded audio “sweet spot” throughout the theatre’s seating area, producing a true multi-sensory experience the way the content creators intended.

“As the world’s leading cinema company, our customers expect a differentiated and memorable theatre experience both worthy of their investment and reflective of the Wanda Cinemas brand,” said Qi Wang, Vice President, Wanda Film Holding. “We are honoured to work with Samsung to set the new luxury theatre standard and look forward to making the Shanghai Cinema LED theatre a must-see destination for both movie enthusiasts and casual consumers alike.”

With the demands for theatre space evolving across the industry, Samsung’s Cinema LED Screen will enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theatre. The display’s consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content including gaming competitions, corporate events, presentations and sports and concert simulcasting, among others.