Samsung is thrilled to announce the return of the highly anticipated Blue Tag Sale** Offers, bringing customers a new season of great value and exclusive rewards. Running from 19 January to 23 February 2026, this limited-time promotion celebrates consumer loyalty with savings across Samsung’s most innovative products, from TVs and home appliances to next-generation monitors and smart air conditioning solutions.

Built on Samsung’s relentless commitment to innovation, this year’s offers allow customers to upgrade their homes with Samsung’s technology engineered for performance, convenience and simple everyday experiences.

TV and Sound Devices for Sports Lovers

With 2026 being a year for sports, Samsung offers the immersive viewing and listening experience across a range of TVs and sound devices. Whether watching soccer, rugby, cricket or global tournaments, every pass, sprint and goal is displayed with clarity. Paired with a Samsung soundbar, viewers can enjoy rich, “stadium-like” audio that amplifies commentary, crowd energy and game-day atmosphere.

Top picks this season include:

• Samsung 8K Neo QLED Mini LED TV
  Ideal for creating a “home stadium” experience with vibrant colours, brightness, detail and life-like colours.
• Samsung 4K Neo QLED Mini LED Vision AI TV
  Offers sharp picture clarity, smooth motion and excellent brightness for action-packed matches.
• Samsung 4K Crystal UHD Smart TV
  A budget-conscious choice for fans wanting a crisp, smart viewing experience without compromising key features.

Home Appliances: Your Smart Guide to Choosing a Refrigerator That’s Right For You

Choosing the right refrigerator can elevate everyday home life, especially when powered by Samsung’s AI Inverter Technology. Customers can make smarter choices by considering key factors such as energy efficiency, cooling performance, storage layout and long-term durability.

SmartThings^[1], Samsung’s multi-device experience platform, enhances the experience even further. From energy^[2] monitoring to temperature control^[3] , SmartThings^[1] ensures life gets better the more you connect, all backed by Knox Security^[4] for peace of mind.

Smart Monitor: The Ideal All-in-One Productivity Hub

Designed for modern work and lifestyle needs, the Samsung Smart Monitor offers generous screen space for multitasking, document editing, remote meetings and content creation. Its sleek, all-in-one design is ideal for compact workspaces, classrooms or multipurpose rooms. While it supports casual gaming, the monitor truly shines as a productivity and entertainment powerhouse, bridging the gap between work and entertainment.

Air Conditioning: Smarter Cooling with Artificial Intelligence (AI) and SmartThings^[1]

This season, Samsung’s air conditioners bring AI cooling and convenience together, helping customers get the most out of their home comfort systems. Smart tips include:

• Set routines that automatically cools^[5] your home before you arrive.
• Enable notifications if the AC is left on or requires maintenance.
• Use energy-saving^[6] modes to reduce consumption during peak summer heat.
• Monitor air quality through compatible features that reduce dust and allergens^[7] .

With AI-enhanced performance, quiet^[8] operation and sleek design, Samsung air conditioners keep homes cool, clean and effortlessly connected.

Experience Samsung Innovation at Its Best

Samsung pursues excellence through meaningful, forward-thinking innovation. Smart home connectivity, ground-breaking displays and AI-powered home appliances, Samsung continues to elevate everyday living for its customers.

Turn Your Home Into A Smart Home

With Vision AI^[9] in TVs and monitors and Bespoke AI in home appliances – they adapt to your lifestyle

• 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV. Now R39 000*, save R10 000.
• Q-series Soundbar HW-Q990F 11.1.4 ch Subwoofer & Rear Speaker 2025. Now R17 999*, save R4 000.
• Side-by-Side Refrigerator 617L RS70F65K2FFA. Now R22 999*, save R4 000.
• 32″ Smart Monitor M7 M70F (Black) 4K Samsung Vision AI. Now R7 999*, save R3 000.
• 27″ Odyssey G5 G53F QHD 200Hz Gaming Monitor. Now R4 499*, save R1 000.

Take advantage of the Bespoke AI Bundle and save offer, get up to R10 000 off**.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[2] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode.

^[3] Twin Cooling Plus adjusts the temperature and humidity in the fridge and freezer using independent evaporators, fans and vents. Based on Internal testing.

^[4] Currently applied to Family Hub refrigerators released in 2024 and later, and scheduled to be applied to 7″ and 9″ screen appliances and

robot vacuum cleaners in 2025.

^[5] A Wi-Fi connection and SmartThings is required.

^[6] Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of SmartThings and a Samsung account.

^[7] Tested by Intertek for anti-bacteria properties, the Chungbuk National University (Korea), witnessed by Intertek, for anti-virus properties, the Japan test lab (ITEA) for anti-allergy properties and the Korea test lab (KITECH) for PM2.5 dust collection. The filter performance based on testing of the filter material and not a specific model. Data has been measured under specific testing conditions and may vary depending on environmental factors and individual use.

^[8] Based on testing conducted in an internal laboratory. Generates a 40% reduction in the 1kHz noise band, which is the weakest level of sound that humans are sensitive to.

^[9] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models)

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.

This festive season, the “Summer Is On Us” promotion is adding value to loyal Samsung customers by bundling purchases of quality entertainment TVs and household appliances with one or two complimentary gifts such as Galaxy devices (tablets, watches, earbuds) and/or soundbars – valued at up-to R52, 000^[1].

Running until 25 January 2026, customers can elevate their home entertainment this summer and enjoy a complimentary Galaxy device and/or sound bar when upgrading to any of the qualifying home appliances and/or a big screen TV. Samsung’s lifestyle TVs blend art and technology stylishly – into user’s living spaces.

Great for home cinema buffs, streaming families and even those who love beautiful spaces – Samsung products are able to create harmony with the customer’s interior decor. Samsung’s “Summer Is On Us” promotion is bringing entertainment and Galaxy innovation together. You can now create a seamlessly connected smart home and lifestyle experience. Below are the free gifts^[2] that you can receive with your purchases:

• 65-inch QN900F 8K Neo QLED Mini LED Vision AI TV 2025 (R59, 999*) – Receive a Free Galaxy Tab S10 FE Wi-Fi plus a Q-Series Soundbar valued at R29, 999*. This innovative TV comes packed with key features that include 8K AI Upscaling, Glare-Free^[3], Metal Frame Design and Quantum Mini-LED Pro.
• 83-inch S90F 4K OLED Samsung Vision AI TV 2025 (R99, 999*) – Receive a Free Galaxy Tab S11 Ultra plus a Q-Series Soundbar valued at R51, 999*. At a glance, this AI-enabled TV comes with key features that include NQ4 AI Gen3 Processor, Glare-Free^[4], OLED HDR Pro and Ultimate Gaming Pack.
• 85-inch LS03F 4K The Frame Samsung Vision AI TV 2025 (R49, 999*) – Receive a Free Galaxy A36 Tab valued at R8, 999*. Its ground-breaking features include a Modern Frame Design, Art Mode, Artful Picture Quality with QLED and Samsung Vision AI.
• Bottom Freezer with Water Dispenser & All Round Cooling, Black, 459L, RB50DG632EB1FA (R15, 999*) with SpaceMax Technology – Receive a Free Galaxy A16 5G valued at R3, 299*.
• Bespoke AI 12KG Front Loader, with Eco bubble, AI Wash & AI Energy Mode (R14, 999*) – Receive a Free Galaxy A16 5G valued at R3, 299*.
• Bespoke AI 20KG Front Loader, with All in One Control and AI Energy Mode – Smart Energy Savings (R23, 999*) – Receive a Free Galaxy A26 valued at R4, 999*.

This seasonal promotion is designed for those that are looking to take advantage of the premium experience. Visit any of the participating retailers including Hirsch’s, ISER Independent stores, Takealot, Makro, Game, HiFi Corp, Incredible Connection, Russells, Bradlows, House & Home, Builders warehouse as well as Samsung online and Samsung stores now to redeem these bundle offers.

And, for more information and offers, visit https://samsung.com/za/offer/get-more-this-summer/

^[1] Terms and Conditions apply.

^[2] Redemption T&Cs apply.

^[3] The Glare-Free performance has been verified by UL Solutions, a global certification organization. The verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

^[4] The Glare-Free performance has been verified by UL Solutions, a global certification organization. The verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

* Recommended Resale Price. Prices vary per retailer.

The moment has arrived – elevate your home with Samsung’s amazing Blue Tag Sale offers. South Africans can unlock savings of up to 40% on advanced, smart home appliance.

Give your home the refresh it deserves this Spring, if you’ve been dreaming of a bigger and better TV, a sleek smart fridge, a gaming monitor that takes you right into the action, or air-conditioning that keeps you comfortable all-year-round, this is your moment to make it happen. Samsung is giving you the chance to bring home innovation, elegance, and next-generation AI-powered performance, all at discounted prices and offering great value bundles.

You’ve been picturing it for months – that upgraded living room, that sleek kitchen – creating your dream seamless smart home setup. Blue Tag Sale’s offers include the new 8K Neo QLED Vision AI TVs that redefine viewing and the Bespoke AI refrigerators that blend style with convenience.

The time to stop thinking and start upgrading is now.

Upgrade your home with these unmissable offers;

TVs (free devices only for TV purchases^[1]

• 85 inch QN950F 8K Neo QLED Mini LED Vision AI TV 2025 (QA85QN950FKXXA) – R149,999*, plus get a free Galaxy Tab S10+, plus a Q-series Soundbar
• 65 inch S85F 4K OLED Samsung Vision AI TV 2025 (QA65S85FAEXXA) – R32,999*, plus get a free Galaxy Watch Ultra
• 98 Inch Crystal UHD DU9000 4K Tizen OS Smart TV (UA98DU9000KXXA) – R39,999*, plus get a free Galaxy Tab S10FE Wi-Fi

Home Appliances

• Bespoke French Door with Beverage Centre, Black, 630L (RF29BB8600MTFA) — Was R52,999, now R39,999* (save R13,000)
• Bespoke AI Side by Side, 9” AI Home screen, Plumbed, Black, 594L (RS90F64D2FFA) — Was R42,999, now R38,999* (save R4,000)
• Bespoke AI 18/11kg Washer/Dryer Combo with Heat pump technology (WD18DB8995BZFA) – Was R49,999, now R44,999 (save R5,000)

Monitors

• 27″ Odyssey G55C QHD, 1ms MPRT, 165Hz Gaming Monitor (LS27CG552EUXEN) – was R5,999, now R4,499 (save R1,500)
• 34″ Odyssey G55T UWQHD 165Hz Gaming Monitor (LC34G55TWWPXEN) was R11,999, now R8,999 (save R3,000)
• 27″ G40B 240Hz Odyssey Gaming Monitor (LS27BG400EUXEN), was R6,499, now R5,299 (save R1,200)

Air-conditioners

• Wind-Free AR8500T Wall-mount AC with Wind-Free (AR12BSEAMWK/FA) — Was 15,999, now R12,999* (save R3,000)
• Wind-Free AR8500T Wall-mount AC with Wind-Free (AR18BSEAMWK/FA) — Was 21,499, now R17,999* (save R3,500)
• Wind-Free AR8500T Wall-mount AC with Wind-Free (AR24BSEAMWK/FA) — Was 24,999, now R21,999* (save R3,000)

Don’t Miss Out – If you’ve been waiting for the perfect moment to upgrade your home with Samsung’s best AI-powered technology, the time is now.

Your Moment Has Arrived. Your home deserves it. You deserve it.

^[1] Redemption T&Cs apply

*Recommended Retail Price. T&Cs apply

Samsung’s ever-popular Blue Tag Sale is back for another deal drop marathon with massive discounts you won’t want to miss. The promotion^[1], running from 22 August to 29 September 2025, will give customers across South Africa a chance to unlock massive savings of up to 40% on selected cutting-edge products featuring the latest AI-powered technology.

The moment has arrived for you to bring home Samsung’s best tech at the best possible prices – from the new Neo QLED Vision AI TVs that transform your living room into a cinematic experience, to Bespoke refrigerators that double as design statements, to high-performance gaming monitors and AI-powered air-conditioners.

But hurry – these deals won’t last. Like all truly great offers, they’ll be gone before you know it.

Unmissable Deals

TVs (free devices only for TV purchases^[2]

• 100″ QN80F 4K Neo QLED Mini LED Vision AI TV 2025 (QA100QN80FKXXA) — R99 999*, plus get a Galaxy Tab S10+ and a Q-Series Soundbar
• 85″ QN950F 8K Neo QLED Mini LED Vision AI TV 2025 (QA85QN950FKXXA) — R149 999*, plus get a Galaxy Tab S10+ and a Q-Series Soundbar
• 65″ S90F 4K OLED Samsung Vision AI TV 2025 (QA65S90FAEXXA) — R42 999*, plus get a free Galaxy Watch Ultra

Refrigerators

• Bespoke French Door with Beverage Centre, Black, 630L (RF29BB8600MTFA) — Was R52,999, now R39,999* (save R13,000)
• French Door with Drawer & Twin Cooling, Black, 470L (RF49A5202B1/FA) — Was R26,999, now R18,999* (save R8,000)
• Bespoke AI Side by Side, 21.5” Family Hub, Plumbed, Black, 594L (RS90F64A2FFA) — Was R49,999, now R42,999* (save R7,000)

Monitors

• 24″ Essential Monitor S3 S30GD Full HD Monitor (LS24D300GAAXXA) — Was R2,999, now R2,199* (save R800
• 32″ Smart Monitor M7 M70F (Black) 4K Samsung Vision AI (LS32FM700UAXXA) — Was R10 999, now R8,499* (save R2,500)
• 32″ Smart Monitor M8 M80F 4K Samsung Vision AI (LS32FM801UAXXA) — Was R17,999, now R14,999* (save R3,000)

Air-conditioners

• AR9500T Wall-mount AC with WindFree & AI, 12000 BTU/h (AR12BSAAAWK/FA) — Was R19,499, now R15,999* (save R3,500)
• AR9500T Wall-mount AC with WindFree & AI, 18000 BTU/h (AR18BSAAAWK/FA) — Was R25,999, now R21,499* (save R4,500)
• AR9500T Wall-mount AC with WindFree & AI, 24000 BTU/h (AR24BSAAAWK/FA) — Was R30,999, now R25,499* (save R5,500)

Your Moment is Now

The Blue Tag Sale is your chance to make your home smarter, sleeker, and more efficient with Samsung’s latest innovations. Whether you’re upgrading your entertainment setup, transforming your kitchen, levelling up your gaming experience, or preparing your home for summer, this is the week to make it happen.

^[1] T&Cs apply

^[2] Redemption T&Cs apply

*Recommended Retail Price. T&Cs apply