Samsung South Africa recently unveiled its most advanced and expansive TV Line up yet, headlined by the 2025 Neo QLED Mini LED and OLED series. Powered by the intelligent Samsung Vision AI^[1], the new line-up combines cinematic picture, immersive sound and smart connectivity to redefine home entertainment from its intuitive smart features and designs that seamlessly elevate any space.

Whether you’re after breath-taking 8K detail, vibrant OLED contrast, or the brilliance of 4K Mini LED technology, Samsung’s 2025 TVs reimagine what your screen can do, with innovative features, a more personalised interface, and a cinematic experience tailored to your lifestyle.

Samsung Vision AI pairs AI-enhanced visuals and audio with intuitive features like Universal Gestures^[2], allowing control via hand motions or a Galaxy Watch. New smart home tools such as Pet Care^[3], Family Care^[4], and Home Insights^[5] bring peace of mind with live camera views and alerts, while the refreshed One UI Tizen interface, which comes with up to seven years^[6] of OS updates, ensures seamless navigation, personalised profiles and access to all your favourite content.

In the Neo QLED 8K range, the flagship QN950F, which comes in 85”, features Samsung’s most powerful NQ8 AI Gen3 Processor, delivering 8K AI Upscaling Pro, Glare-Free technology, and Motion Xcelerator 240Hz for smooth, vibrant visuals. The QN900F offers similar innovation in sizes 65” and 75”, with refined design and immersive Object Tracking Sound+ powered by Dolby Atmos. The Neo QLED 4K series (including the QN90F, QN80F and QN70F). With Quantum Matrix Mini LEDs, Neo Quantum HDR+, and Supersize Picture Enhancer^[7], this range brings brighter, sharper and more detailed 4K viewing, even on ultra-large displays.

Samsung’s 2025 OLED series pushes boundaries with three models: S95F, S90F and S85F. The flagship S95F features OLED Glare-Free tech, a 30% brightness boost, NQ4 AI Gen3 Processor^[8], and 165Hz refresh rate for smooth gaming and breath-taking visuals. The S90F adds OLED HDR+^[9] and AI-powered sound, while the S85F delivers vivid detail and colour with Colour Booster Pro^[10] and 4K AI Upscaling^[11]

Samsung wants to deliver even more value to its customers, the company is introducing the 2025 TV Early-Order Promotion, running from 16 July to 11 August 2025. This exclusive promotion offers early buyers the chance to receive free premium gifts that perfectly complement the immersive experience delivered by Samsung’s 2025 TVs. These include the latest Galaxy tablets, soundbars, smartwatches, and wireless earbuds – all designed to enhance your smart home ecosystem.

• 100 inch 4K Neo QLED Mini LED (QA100QN80FKXXA) – R99 999*
• Neo QLED 8K (QA75QN900FKXXA) – R149 999*
• 77 inch S95F 4K OLED (QA77S95FAKXXA) – R99 999*
• 65 inch 4K Neo QLED Mini LED QA65QN90FAKXXA – R39 999*
• 55 inch 4K Neo QLED Mini LED QA55QN90FAKXXA – R24 999^*

Consumers can visit https://www.samsung.com/za/tvs/pre-order/ for the full list of offers, T&Cs apply.

Across the 2025 range, users can enjoy Samsung Art Store access, now available beyond The Frame, featuring over 3,000 works from artists like Van Gogh, Basquiat and collections from The Met and MoMA. A new mobile karaoke feature lets users sing along to over 100,000 licensed tracks using their smartphone via the Stingray Karaoke app**.

All Samsung TVs also support SmartThings integration with 340+ brands and are protected by Samsung Knox for triple-layer data security.

From stunning 8K visuals to cinematic OLED colour, from intuitive AI to supersized screens, Samsung’s 2025 TV line-up brings together the best in design, technology, and smart living. As the global TV leader for 19 years running^[12], Samsung continues to shape the future of home entertainment.

^{[1] Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. (Excludes Crystal UHD, FHD and HD TV models).
[2] Requires Galaxy Watch 4 and higher / Wear OS 5 and higher.}

^{[3] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed into same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilises AI-based formulas.}

^{[4] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed in to same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off.}

^{[5] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available.
[6] Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. One UI Tizen OS updates are available for up to 7 years from the product release year starting in 2023. Availability, features, contents, apps and services are subject to change without notice and may vary by product and model. OS updates does not cover hardware-related performance, features or durability.}

^{[7] Utilises AI-Based formulas.}

^{[8] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
[9] Compared to OLED HDR, 48″ & 42″ have OLED HDR.}

^{[10] Utilises AI-Based formulas.
[11] Utilises AI-Based formulas to upscale to 4K resolution. Resulting picture may vary.}

^{[12] Source: Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.}

*Offers available at participating Retailers and Online Stores. T&Cs apply.

*Recommended Retail Price

** The Stingray Karaoke app is available on 2018 model year and newer Samsung Smart TVs.

Samsung has launched the Buy and Try promotion^[1]. South Africans who want to try out Samsung’s cutting-edge 98” Neo QLED 8K, 4K, and OLED super big TVs designed for enthusiasts who want nothing less than the best. The compelling offer makes it easy to discover which of these 98” screens is the right fit for you. There has never been a better time to explore ultimate viewing experiences.

Here’s how it works:

1. Purchase a Super Big participating model from the Samsung Online Store, Samsung Store and Hirsch’s
2. Once delivered, you can use and explore the TV over 30 days
3. Try it, keep it and redeem a free gift after the 30 days: Freestyle Gen2, 43” Neo OLED or Q-Symphony Soundbar
4. If not, let Samsung know and the TV will be picked up in its ‘like new’ ^[2] condition and you will be refunded

Buy. Try. Keep

Between now and while stocks last, you can purchase the Neo QLED or OLED TV to try out. If you love it, you can keep it and receive a Freestyle Gen2 or 43” Neo OLED 4K TV or a HW-Q990C Q-Symphony Soundbar as a complimentary gift. If the TV screen is not entirely to your satisfaction, you can return it within 30 days, hassle-free, for a refund.

Participating Model:

98” QLED TV Q80C QA98Q80CAKXXA

98” Neo QLED TV QN90D QA98QN90DAKXXA

98” Neo QLED TV QN90A QA98QN90AAKXXA

85” Neo QLED 8K TV QN900C QA85QN900CKXXA

75” Neo QLED 8K TV QN900C QA75QN900CKXXA

77” OLED TV S95C QA77S95CAKXXA

Get ready to experience what Super Big 98” television viewing is:

Let every corner of your room immerse in a stadium or cinema-like experience with a screen size designed to captivate. The picture quality is something to write home about with its Direct Full Array feature that promises ultra-fine contrast levels. Experience the deepest blacks and the purest whites, ensuring each scene feels lifelike. Whether you’re reminiscing with old videos or streaming your favourite Netflix or Prime Video flick, the Neural Quantum Processor enhances every frame, bringing it closer to 4K brilliance.

With its powerful Neural Quantum Processor 4K, you get to experience the full benefits of the entire 98-inches and immerse yourself in the majestic pictures unfolding right in front of your eyes.  The powerful processor adjusts brightness, amplifies contrast, enhances objects and upscales resolution to turn everyday content into a feast for the eyes.

Get to enjoy realistic images in amazing clarity and detail courtesy of the TV’s Quantum HDR+. This is a shift from merely watching your favourite content, be it sports, series or movies, to truly enjoying it. If you opt to stay home and enjoy a game on the TV as opposed to going to the stadium, you’ll have zero regrets as the huge screen that fills your wall brings you all the action as if you’re right in the arena. Besides delivering an awesome picture, the processor also optimises the sound quality of whatever you watch.

You can find all your favourite content in one place with Smart Hub, which puts content curation and discovery in your hands, leaving you more time to stream and enjoy your shows instead of searching. For your optimal enjoyment, the TV comes with the Multi View feature, which lets you view different forms of content simultaneously, including live channels, apps, games, or the content mirrored from your mobile device.

For more information, visit https://www.samsung.com/za/offer/buy-and-try/

^[1] Terms and conditions apply.

^[2] Like-new condition, meaning that the TV powers on, has no damage, scratches, cracks or missing components or accessories.

More capable processors in Neo QLED 4K, brighter OLEDs, and expertly crafted MICRO LEDs all boost the viewing experience

Lifestyle lineup adds the Music Frame customisable speaker and The Premiere 8K, the industry’s first wireless 8K projector

Samsung Electronics Co., Ltd. has announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living through the hyper-connected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centrepiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail. Thanks to this advanced processor, the 2024 lineup is equipped with unprecedented performance upgrades.

The Neo QLED lineup also brings a suite of picture quality and design-enhancing features, including:

• 8K AI Upscaling Pro:^[1] Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: Solves common issues in sporting content — such as ball distortion — by streaming high-resolution sports matches through this feature^[2] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three-dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth^[3], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronisation across shows, movies, and playlists. It’s a technology that perfectly synchronises TV with wireless speakers and a soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and centre on the Neo QLED 8K lineup. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalised recommendations and a more customised overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favorite channels and content while offering tailored content suggestions based on viewing history.

• Designed for Samsung Gaming Hub’ Controller: Samsung has partnered with gaming accessory provider Performance Designed Products (PDP) to develop the first “Designed for Samsung Gaming Hub” controller, set to be launched at CES 2024. PDP’s new wireless controller includes a built-in, rechargeable battery that provides up to 40 hours of playtime per charge, a 30-foot low-latency Bluetooth wireless connection, a Samsung Gaming Hub home button capable of launching Gaming Hub, an easy-to-use TV volume control button and more.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+^[4], a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service^[5] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges
• Tail: provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.

Multi Control: Allows more efficient work from home by giving users control of all their screens — including TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customisation, accessibility and convenience.

• Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customisable UI, the app provides convenience and enhanced accessibility.
• 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
• Vibrary: Enjoy your favorite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed every day by your favourite artist. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favourite content on Samsung Neo QLED than ever before.

• Audio Subtitle: The world’s first on-device TV feature that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies, and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalancing colours, the feature enables users with low vision to see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and a precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalise the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy so pure that it’s Pantone Validated. Samsung has also introduced the S90D and S85D in various sizes, from 42” to 83’’.^[6]

New ‘OLED Glare Free’ technology^[7] — specifically designed for 2024 OLED screens — preserves colour accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimised, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialised hard-coating layer and surface coating pattern.

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deeper blacks and accurate colours. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz, so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customisation and personalisation, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with 20 free hand-selected artworks each month. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode^[8].
• The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms with Dolby Atmos for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.

New Soundbars for Immersive Audio Experience

To top off a home entertainment setup, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound without being an eyesore.
• HW-Q990D: This soundbar delivers an 11.1.4-channel sound experience with True Dolby Atmos sound at 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalised, immersive experiences that redefine the way people live and engage with their devices.

For more information visit: https://news.samsung.com/za/ces-2024

^[1] QN900D only. 8K AI Upscaling for other models.

^[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

^[3] 12.9mm in depth only applies to 65’’ QN900D.

^[4] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

^[5] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

^[6] Size and model availability of OLEDs may vary by country.

^[7] UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organisation for Standardisation.

^[8] This feature applies to the 55’’ display and above.

advanced features, and latest SmartThings updates

Samsung Electronics has unveiled its 2023 lineup of Neo QLED 8K, Neo QLED, Samsung OLED and sound devices and monitors at its Unbox & Discover 2023 event, showcasing the latest innovations in premium viewing, gaming experiences, smart connectivity and sustainability initiatives. Under the tagline “More Wow than Ever,” Samsung’s 2023 lineup is set to impress consumers.

So far, Samsung has launched the flagship TV line-up in a couple of countries across the globe. Now, Samsung is ready to launch these TVs in the South African market as the company has just opened up early orders in the country. Consumers can early order the Neo QLED 8K, Neo QLED and OLED TVs and get up to R15 000 in store vouchers, plus The Freestyle smart projector package which includes a carry case and a battery base, as well as Signature Service. This offer is redeemable in-store, may vary by participating models and is valid from 21 April to 04 June 2023 (T’s & C’s apply) [1].

This year’s lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering impeccable picture and sound quality consumers expect from Samsung screens.

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Mike van Lier, Vice President of Consumer Electronics at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while participating in eco-conscious practices for a sustainable future.”

1 – More Choice with Premium Screens: Neo QLED 8K and Samsung OLED

At Unbox & Discover 2023, Samsung unveiled products and features designed to deliver innovative 8K experiences. The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category. With groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling, the QN900C is impressing industry experts and reviewers alike.

From true-to-life picture quality to immersive audio, Samsung has once again set the bar high with its Neo QLED 8K. Samsung offers 85” & 75” QN900C Model on its Neo QLED 8K lineup, providing immaculate colour reproduction and life-like level of details in a scale that offers true cinematic experience. It offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Additionally, Samsung spoke to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content than ever before.

Samsung also highlighted its 2023 Samsung OLED lineup, which offers immaculate color accuracy through Neural Quantum Processor 4K’s perceptional color mapping – making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”  [2]

In fact, Samsung OLED boasts true blacks and stunningly natural pictures with perfect contrast and color expression. The S95C features Samsung’s signature Infinity One design, and the LaserSlim design of the S90C model adds a touch of sophisticated metal finish.

2 – Putting Gaming at the Forefront with Gaming TVs

Premium screens, from Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution but can also bring screen experiences like gaming to a whole new level. Gaming on a Neo QLED 8K provides a unique level of immersive gameplay, from the large screen to high-performance graphic cards that support 8K resolution at fast pace.

3 – Solutions for Your Tailor-made Life: Five Foundations of SmartThings

Samsung underscores its commitment to calm tech and innovation, providing consumers with the latest technologies that make life better. In particular, the company has introduced five core foundations of SmartThings, which aims to provide increased convenience when setting up their smart homes.

• Instant Connection: SmartThings enables users to easily connect their devices in just one step, allowing them to enjoy the synergy created by Samsung devices more easily.
• Automated Connection: SmartThings automatically connects devices, like TVs or smartphones, with other Samsung devices such as the air conditioner, dryer, refrigerator, and washer, eliminating the need for manual setup.
• Hub Everywhere: The IoT hub is built into various Samsung products, including Samsung Smart TVs, making IoT setup a breeze.
• Expansive Compatibility: SmartThings goes beyond just the Samsung ecosystem, enabling devices from any brand to work seamlessly together thanks to the Home Connectivity Alliance and the international IoT communication standard, MATTER.
• Security: With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring the highest level of security and offering peace of mind for users.

Understanding consumers have diverse technology ecosystems in their homes, Samsung helped form the Home Connectivity Alliance so all users’ favorite devices can work together regardless of brand. And in the name of true connectivity, Samsung is also paving the way for smarter homes with support for MATTER, an international IoT communication standard with more than 220 global companies involved.

Thanks to this collaborative mindset and these five foundations, users can build a network of connected devices that makes their home smarter and their lives easier.

4 – Putting People and Planet at the Center: Everyday Sustainability and Relumino

Samsung is committed to delivering innovative calm tech and eco-conscious practices that make life easier and better for its users. At every stage of the product lifecycle, from product sourcing to production, distribution, use and recycling, Samsung puts sustainability first, utilizing various technologies to create sustainable products that contribute to building a healthier planet for future generations. 

• Samsung is leading the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using fewer materials, and upcycling products and packaging. Samsung’s 2023 TVs, monitors, and remote controls use recycled resin made of at least 50% recycled materials.[2] In addition, Samsung has made significant efforts to ensure it is offering sustainable packaging from the box to all the wrapping inside.
• Samsung has also developed AI Energy Mode that helps users monitor energy consumption and usage patterns, putting them in control of themselves. AI Energy Mode feature even analyzes the content playing on the screen to reduce power consumption without distracting from the content.
• Samsung’s third generations SolarCell Remote uses fewer materials and is more compact. It is also free of licensing, allowing any manufacturer to join Samsung on the journey in making the world a more eco-conscious place.

Samsung also underscores its commitment to creating a better, more inclusive viewing experience for all with its latest Relumino mode. Relumino mode is designed to help people with visual impairments watch content more easily and has been awarded with the 2023 CES Innovation Award.[3]

By choosing Samsung, users can enjoy cutting-edge technology while taking part in sustainable and inclusive practices that align with core values of ESG (Environmental, Social and Governance).

To learn more about this year’s TV and monitor lineup, please visit https://www.samsung.com/za 

Samsung proudly supports Busan’s bid for the World Expo 2030.

1 Terms & Conditions:  Offer may vary by participating models.

2 Pantone is a global authority in color, providing a standardized system relied on by over 10 million designers and producers worldwide.

3 Resin contains a minimum of 50% recycled content. (Environmental Claim Validation Procedure, UL 2809 5th Edition)

⁴ Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only.

]]> https://news.samsung.com/za/unbox-samsungs-2022-lineup-designed-for-innovative-personalized-experiences?utm_source=rss&utm_medium=direct Fri, 08 Jul 2022 13:16:02 +0000 https://bit.ly/3am0wGL 2022 products offer new cutting-edge technologies, features and designs for a re-defined experience across multiple devices

JOHANNESBURG, South Africa –  06 July 2022 – Samsung Electronics today showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. “Neo QLED 8K also has the power to unlock new experiences as the most important device at the center of the home.”

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Neo QLED 8K: The Best Gets Better

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation — Real Depth Enhancer. This scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similarly to the way human eyes perceive images in real life so the object on screen stands out against the background.

In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on color and creator of the Pantone Matching System (PMS) — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades found in Pantone’s guidelines. Additionally, these brilliant colors are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience.

Immersive Dolby Atmos Sound With Smart Features

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs — this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.

Experiencing Your Screen

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control devices, play games, work out and more.

• New Smart Hub: This year, Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.

• • Media: The Media screen organizes users’ entertainment options — including video on demand, streaming and Samsung TV Plus¹ with 190+ free channels — and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.
• • Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services — NVIDIA GeForce NOW, Stadia and Utomik, with more to come — to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.²
• • Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.
• Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports,³ Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will be more realistic and thrilling than ever. Samsung is also introducing an exclusive TV lineup for gaming in 43 and 50 inches in the near future.
• Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 series to track progress in real-time on the screen.

• SmartThings: A critical component of the connected experience is Samsung’s SmartThings. With SmartThings, the screen becomes the central hub to conveniently control other home devices at a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.
• NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, partnering with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.⁴

Sustainability at the Core With ‘Going Green’

Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.

• Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process.
• SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz radio frequency harvesting — drawing power from spare energy emitted by Wi-Fi routers.

• Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.
• The Carbon Trust Certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO₂’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Making It Personal With Accessories

Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate entirely new TV experiences.

• Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down and sideways for the perfect angle no matter where the viewer is seated.
• Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.
• Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever is on, the whole screen is filled to optimize the viewing experience.

¹ Service availability may vary by region.

² Availability of Gaming Hub may vary by region.

³ Specification of ports may vary by product.

⁴ Detailed features or user interface may vary by model and region.

The ultimate aim of the store is to ensure that customers experience an incredible level of comfort, convenience and value. At Samsung Tygervalley the customer decision-making journey is well considered. Here, you can get a hands-on demonstration of multiple Samsung products. See and hear the fully immersive Neo QLED TV and 8K TV technologies, or explore the eye-catching BESPOKE fridge range. This product innovation ushers in an era of customisable home appliances, where you can tailor your fridge configuration by material, colour, and module to match various lifestyles and interior design concepts. The choices to transform your home are enthralling – whether you want to turn your home into a personal art gallery with a Frame TV² or unleash your inner chef with a Samsung 5 Burner Gas Stove. If Earth Day inspired you to introduce sustainable, energy-saving appliances into your home, you can choose a washing machine or air-conditioner to turn this winter into a season of sustainable savings. Maybe you’ll decide to pair the Galaxy Watch4 to the Galaxy Buds2 to take your next exciting steps to wellbeing and personalised fitness journey. Whatever life-enhancing technology you’re looking for, Samsung Tygervalley is a retail store of the future – you can enjoy today.

Customers can choose a hands-on experience with pioneering devices, such as the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, or discover how the ground-breaking Galaxy S22 series is redefining what you can now do with a smartphone. The friendly and highly-trained Tygervalley staff are ready to show you how to make the most of value-adding services such as the Samsung Trade-in Programme³, aimed at making Samsung’s latest devices accessible to more people.

¹The Sunday Times Generation Next Survey 2021 – Samsung was recognised as the Coolest Cell Phone Brand and Coolest Technology Brand in the country. Brand Africa 100® list – Samsung was acknowledged as number one in the electronics/computer category and third Most Admired Brand in Africa, across all categories.

²A subscription to the Samsung Art Store is required

³Terms and conditions apply. The value of the trade-in is based on the condition of the phone traded in and on qualifying phone 

Created by four close friends – filmmakers Billy Zeb Smith, Jake Olson, and Zac Titus, and director Derek Bauer – this project saw the team put their all into crafting this beautiful film, which is shot against the dramatic backdrop of Montana’s Northern Rockies.

“Two Yellow Lines” tells the story of a PTSD-ravaged smokejumper who is suddenly and unexpectedly reunited with his estranged teenage daughter. Forced to travel cross country with her on the back of his thirty-year-old Harley, a battle that starts off face-to-face soon becomes more surreptitious.

The two leads are played by a real-life father-daughter duo, Zac and Alexis Titus, and the cast is rounded out by Grant Show, Grant Harvey, Bre Blair, and Frank Collison. Consumers can watch the trailer on Samsung 8K TVs at selected retailers around the world.

Earlier this year, Samsung debuted its 2021 Neo QLED line-up. Leading business and consumer technology publications have already awarded the line-up top honours, highlighting the televisions’ exceptional picture quality, sound innovations and design upgrades.

The Neo QLED portfolio – which includes 4K and 8K models – delivers an entirely new kind of display technology. The introduction of this technology emphasises not only Samsung’s rich engineering and innovation heritage, but also its commitment to new advancements in accessibility and sustainability that are redefining how consumers use their TVs in their homes. Complementing their vivid picture quality, Samsung’s Neo QLED TVs feature a premium Infinity One Design and Object Tracking Sound Pro that ensure that the TVs look and sound incredible from every angle. Neo QLEDs also carry Samsung’s award-winning Tizen operating system, which now offers new smart features like Samsung Smart Trainer to enhance the Samsung Health feature and new tools to optimise the gaming experience.

Here are some of the early reviews and reactions to the 2021 line-up:

Samsung’s flagship 4K Neo QLED TV, the QN90A, received top honours from Forbes in a review that highlighted how the TV’s processing capabilities offer almost three-dimensional detail and a top-of-the-line gaming experience. The outlet noted that “The 65QN90A’s upscaling is almost unfathomably good,” and praised, “the eye-popping beauty of the QN65QN90A’s gaming images.”

TechRadar also praised Samsung’s Neo QLED technology, awarding the QN95A a five-star review and the distinction of ‘Editor’s Choice’. The publication commented that, “Samsung’s first foray into Mini LED is a resounding success, with this Neo QLED TV.”

Techaeris applauded Samsung’s QN800A 8K Neo QLED TV for its “stunning picture quality” and smart features. The outlet noted that “Multi-View is especially useful for gamers” as it offers users new ways to play through difficult levels while taking advantage of top-notch picture quality and processing.

Video Magazin rated Samsung’s QN900A 8K Neo QLED, 966 out of 1,030 points in its review – the highest score the outlet has ever granted in the TV category. The outlet noted: “Samsung proves time and again that you can still achieve a lot of additional quality with technical refinements and elaborate innovations – now with mini-LEDs.” The QN900A was given three awards with distinction in the following categories: Reference, Innovation and Design Tip.

For more information on SamThis Mother’s Day, Go Behind-the-Scenes #WithGalaxy and See What Makes Mom Epicsung’s award-winning 2021 Neo QLED 8K and 4K TV line-ups along with the company’s other leading TV and audio innovations, visit Samsung’s TV and Audio product page.