“The phone has a sleek design, combined with cutting-edge technology, reflecting the same innovative spirit behind Amapiano,” Kamo explains. “Just like my performances, the Galaxy A55 5G stands out with its bold yet refined aesthetic, making it a must-have accessory that enhances my look while keeping me connected to my craft and my fans a.k.a. the Kiki gang.”

For Kamo, the Galaxy A55 5G isn’t just a phone—it’s an extension of her personal brand. “The design and bold colours complement my outfits, whether I’m in streetwear or stage glam,” she says. “It adds a touch of modern sophistication and connectivity to my daily fashion expressions. I love how the sleek, minimalistic design of the phone pairs effortlessly with my fashion choices. The navy colour, in particular, is incredibly versatile and chic—it adds that perfect touch of sophistication to any outfit, whether I’m on stage or just hanging out,” Kamo enthuses.

Kamo believes that in today’s digital age, smartphones like the Galaxy A55 5G have become essential fashion accessories, and for her it’s all about making a statement, and amplifying her presence both online and offline. “As an artist, everything I use and wear sends a message about who I am and what I represent,” Kamo emphasises. “My phone is no exception—it’s an essential part of my daily life and creative process. The Galaxy A55 5G’s sleek design, powerful performance, and advanced features mirror my commitment to excellence and innovation in my music.”

Recalling a standout moment, Kamo shares, “During my performance in Dubai, the Galaxy A55 5G camera captured stunning behind-the-scenes moments and selfies with fans, effortlessly blending advanced innovation with my style, creating unforgettable memories.”

With the Samsung Galaxy A55 5G by her side, Kamo Mphela continues to redefine what it means to be a trendsetter in both music and fashion. Peel your eyes for more style updates and tech-savvy adventures as the Samsung Galaxy A series brand partner and her Galaxy A55 5G keep pushing boundaries and inspiring others everywhere.

“I remember that moment like it was yesterday,” Kamo reminisces. “It felt like having a whole studio, a library, and a stage right in my pocket. Truly a game-changer.” The design and build quality of the device got Kamo hooked. “It’s sleek, stylish, and feels solid in my hands,” she says. “The attention to detail is impressive, and it just screams quality.”

For Kamo, the Samsung Galaxy A Series has become a must-have in her daily life. “It keeps me connected to my fans, helps me jot down lyrics when inspiration strikes, and manages my schedule,” she explains. “From staying in touch with my crew to finding new inspiration, my Galaxy A55 5G is essential.”

One of the coolest features Kamo loves is the camera. “The quality is insane!” she exclaims. “It captures every little detail, whether I’m snapping pics of a new city on tour or shooting content for my fans.”

After using the phone for creating content, Kamo gives it a big thumbs up for user-friendliness. “The display is crazy vibrant, perfect for checking out my music vids and fan art,” she shares. “It’s sleek, reliable, and keeps up with my busy, creative life.” Plus, the storage space has been a game-changer for Kamo, especially during her travels. “I’ve downloaded heaps of vids for those long flights and road trips,” she says. “Keeps me entertained and inspired on the move!”

And let’s talk about that battery life – it’s legit! “Whether I’m in the studio all day, performing, or jet-setting, I don’t have to stress about my phone dying on me,” Kamo says. “It’s a lifesaver for someone like me always on the go.”

As a rising star in the entertainment biz and a young entrepreneur, Kamo totally vibes with the Galaxy A Series’ motto, “Awesome is for everyone.” “It’s got top-notch performance, stunning displays, and epic cameras,” she explains. “Perfect for capturing those spontaneous creative moments or handling biz on the fly. And the best part? It’s affordable, so everyone can get in on the action!”

Being part of Samsung’s Galaxy A Series squad has been a blast for Kamo. “It’s given me a really cool and exciting way to connect with fans,” she says. And the feedback from her crew about the phone? “They’re loving it!” Kamo beams. “It’s awesome seeing them vibing with something that fits their lifestyle just like it fits mine.”

For anyone thinking about getting a Galaxy A Series phone, Kamo’s got some chill advice. “Go for it! You won’t regret it,” she advises. “The camera rocks, there are tons of cool customisation options, and the storage space is massive. Once you go Galaxy A Series, you’ll never go back!”

As Kamo Mphela continues to make waves in the music scene, her journey with the Samsung Galaxy A Series proves how tech can supercharge creativity and connection. With her Galaxy A Series buddy by her side, Kamo’s ready to take on new musical adventures and spread her electrifying energy to fans worldwide.

Samsung Electronics Co., Ltd. has unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this line-up. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every night-time photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series.

It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great, so that capturing memories with friends and family is never dependent on the perfect lighting. Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for. The Galaxy A55 5G has a triple-camera system that features a 50MP main camera, 5MP macro camera and a 12MP ultra-wide camera, all supplemented by a 32MP selfie camera. The Galaxy A35 5G’s triple camera includes a 50MP main camera, 8MP ultra-wide camera and a 5MP macro lens, with a 13MP front camera. Both camera systems feature optical image stabilisation (OIS) and video digital image stabilisation (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays with 120Hz refresh rate, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch ^[1] screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions,  thanks to Vision Booster ^[2].

In terms of build quality and durability, these latest additions to the much-loved A series simply hold their own. The Galaxy A55 5G and Galaxy A35 5G are built with Corning® Gorilla® Glass Victus®+, making them tougher and more damage-resistant. They both boast an IP67 rating, which means they are dust/water resistant and can withstand up to 1 metre of fresh water for up to 30 minutes. They also have dust and sand resistance, which reinforces their strength and ability to perform under tough conditions.

The Galaxy A55 5G further makes its case with its massive storage capacity of 8GB RAM and 256GB Internal Storage to help you save all your photos and videos with space to spare for all your apps and other important data and files.

Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory.

It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. Samsung Knox is a reliable security platform that is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks ^[3] to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable.

New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates – optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

“These innovative new additions to the much-loved A series mean more options for our customers, both old and new. The Galaxy A55 5G and A35 5G offer great features and the latest in our mobile technologies. We are particularly thrilled that they have something for both loyal fans of the series and those looking to join the exciting Galaxy world,” said Justin Hume, Vice President of Mobile eXperience at Samsung South Africa.”

The Galaxy A55 5G and Galaxy A35 5G will be available online and at retailers from 1 April 2024. To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom, Samsung Mobile Press and Samsung.com.

Disclaimers

^[1] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the  rounded corners and camera hole.

^[2] Vision Booster: Tone mapping technology for enhanced visibility against strong illumination in outdoor circumstances

^[3] Currently not available on US carrier models