Since 2002, Samsung Electronics has been sharing its philosophy and vision for the year ahead – and beyond – through a total of 6 keynote addresses at CES. At CES 2022, the first CES event to be held offline in two years due to the pandemic, Jong-Hee (JH) Han, Vice Chairman and CEO at Samsung Electronics, is set to walk onto the stage and present his keynote address under the headline ‘Together for Tomorrow’ to present the direction for technological development going forward.

Ahead of Han’s keynote at CES 2022, Samsung Newsroom has compiled the key topics and technological trends presented at Samsung’s CES keynote addresses between 2011 and 2020 to provide an insight into the evolution of the phrase ‘future technology’ what really means.

1. 2011: Human Digitalism

The main topic at Samsung’s 2011 CES keynote was the convergence of digital technology and human beings. Humanism, a philosophy that originated in the culture and arts fields, had recently reached the technology industry and become the latest trend. Illustrating this development, Samsung’s keynote that year centred on the concept of human digitalism, and throughout the address, the company advocated for the “reinterpretation of technology”, an idea that sees the values that human beings fundamentally pursue combined with advanced technologies.

BK Yoon, back then President and Head of Samsung’s Visual Display Business, outlined four guiding principles to underly human digitalism. These are: interacting with the world in an easy and convenient manner anytime, anywhere; creating products that blend naturally and seamlessly into consumers’ lifestyles; providing enjoyment through new discoveries; and pursuing corporate social responsibility that prioritises the environment and pursuing a better tomorrow. The company also outlined its plan to apply this vision of human digitalism to all its technologies and products in order to bring about a new digital paradigm shift.

2. 2013: Mobilising Possibility

In 2013, it was the very centre of all electronic products – their components – that was gaining attention. Accordingly, in their CES keynote address, Samsung introduced its processor – the brain of their mobile devices – its energy-efficient memory solutions – which help reduce electricity usage – and YOUM, its next-generation flexible display line-up.

The keynote speech, delivered by Dr. Stephen Woo, back then President of System LSI Business of Device Solutions Division of Samsung Electronics, highlighted how society and consumers’ lives are set to benefit from the innovations generated when such advanced component technologies go beyond their boundaries and unite with various technological fields.

3. 2015: Unlocking the Infinite Possibilities of IoT

At its 2015 CES keynote address, Samsung presented its blueprint for what the era of IoT the company planned to realise will look like. Samsung’s blueprint envisioned a world in which all kinds of products would move forward together with digital technology. In addition, Samsung introduced its essential technologies for realising this IoT-powered world, including ultra-small, energy-efficient and intelligent sensors and semiconductor chips. BK Yoon, back then President and Head of CE division, emphasised the importance of open platforms in order to achieve a true realisation of this vision, and accordingly introduced the SmartThings platform, a hub for all kinds of smart devices and services.

4. 2016: IoT, In Sync with Real Life

In their 2016 keynote address, Samsung introduced stories of how IoT had become part of daily life to the audience. Samsung began the keynote by introducing the three key elements of IoT: performance, user environment and security. Dr. WP Hong, back then President of Samsung SDS and the Head of its Solution Business, introduced their innovative technologies, such as the Samsung Family Hub refrigerator which is a perfect example of IoT playing a role in the home environment. Samsung also affirmed its commitment to providing infinite value to its consumers by expanding its platform openness through cross-industry collaboration going forward.

5. 2020: Age of Experiences

At the beginning of a new decade, Samsung opened CES 2020 with a keynote address that heralded the beginning of a new age, the ‘Age of Experiences’ – the age in which personal preferences and experiences are foremost. The keynote speaker H.S. Kim, back then Samsung Consumer Electronics President and CEO, also shared the company’s vision for the electronics industry over the upcoming 10 years, which highlighted that, by merit of users that prioritise their experience and enjoyment of their products rather than just their ownership of them, personalised technologies able to satisfy each individual’s needs, smart homes and cities and robotic life companions are set to become more important. Samsung also emphasised in the keynote that it will become even more committed to expanding and advancing technologies by focusing on a better future for the users as the driving force and ultimate purpose behind their development.

And ‘Together for Tomorrow’ in 2022

At the upcoming CES 2022, Samsung is set to give its keynote address under the theme of the ‘Together for Tomorrow’, within which the idea that ‘technology should exist for humanity and the Earth’ is paramount.

Samsung is set to introduce its multifaceted efforts to contribute to making life on Earth more sustainable, and emphasise the need for everyone to participate in reducing climate change wherever they may be. The company will also be introducing its latest innovative technologies to help users enjoy even more enriched lifestyles based on optimised, customised service for each and every person, along with enhanced experiences of being connected to one another.

Samsung’s keynote address for at CES 2022 will be livestreamed online on the Samsung Electronics Newsroom website at 5th January 2022 at 4:30am CAT (4th January 6:30pm PST). Be sure to tune in to learn more about Samsung’s latest vision for how innovative technologies can change the world.

Samsung kicked off the first CES of a brand-new decade by announcing the beginning of a new era of technology. Over the course of a riveting keynote – led by HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics – the company introduced a wide range of innovations designed specifically for this new era. With these technologies, the speakers explained, Samsung hopes to enhance our daily lives, homes and cities with more seamless and meaningful experiences – and in doing so, help create a better world for us all.

Follow along as we walk you through the biggest moments from Samsung’s unforgettable event.

Welcome to the “Age of Experience”

Addressing the tech world and consumers around the globe from the Venetian Hotel in Las Vegas, Kim kicked off the keynote by heralding the beginning of a new age.

The Age of Experience, Kim began, is one that will “delight … redefine … and bring us closer together.” He went on to describe how consumers are increasingly prioritizing experiences over products, and “looking to buy convenience, peace of mind and enjoyment.” The Age of Experience is a product of this shift – an age in which increasingly innovative products foster seamless experiences and memorable moments. “At the center is us,” said Kim. “People. The way we interact with our world is what drives this evolution.”

“This is Samsung’s mission,” Kim continued, “to create unforgettable moments that make your lives better and make a difference for humanity.”

Introducing New Robotic Life Companions

To illustrate how Samsung is working to deliver on that mission, Kim spotlighted innovations that demonstrate “the next level of personalized interaction.”

One of the most exciting products of Samsung’s human-centric approach to innovation, he explained, involves vision to create robots that act as personal life companions. “Intelligent robots that live by your side and react to your needs every day,” Kim explained. “Robots that know you, support you, and take care of you, so you can focus on what really matters.”

Say Hello to Ballie

Next, Kim invited a very special guest to the stage – the initial embodiment of Samsung’s ‘robotic companion’ vision, Ballie. After the introduction, Kim treated the crowd to a demonstration of what the clever little guy can do, which includes everything from helping users exercise and manage their smart devices, to recording and storing special moments.

Offering More Personalized Care with Samsung Health

Afterward, Kim yielded the stage to Executive Vice President and Chief Research Scientist of Samsung Research, Sebastian Seung, who introduced enhancements to Samsung Health that leverage AI to offer users more personalized care. After outlining the enhancements, which he described as “the next evolution of the wellness experience,” Seung took a moment to meditate and work on his yoga posture using the Samsung Health app on his Galaxy Watch.

Next, Seung discussed Samsung’s efforts to revolutionize digital healthcare by partnering with industry leaders like Kaiser Permanente. To offer the audience more details on the partnership, Seung welcomed the Chief Innovation Officer of Kaiser Permanente Southern California, Dr. Tadashi Ted Funahashi, who introduced one of the most exciting products of the collaboration: HeartWise, a convenient, home-based cardiac rehab program created to help patients recovering from heart surgery.

Trek the Himalayas From Home: AR Fitness with GEMS

Turning the crowd’s attention to innovations that will transform living spaces in the Age of Experience – blurring the boundaries between the physical and digital realms, and reshaping the home into “a living organism” – Federico Casalegno, Senior Vice President and Chief Design Innovation Officer of the Samsung Design Innovation Center, and Designer Chandni Dheer treated the audience to the first demonstration of Samsung’s GEMS technology. Short for ‘Gait Enhancing & Motivating System,’ GEMS pairs with AR glasses and a Galaxy smartwatch to create completely customized fitness experiences – transforming your home into your own personal workout studio.

Step Into the Smart Home of the Future

Within the smart home, the kitchen’s transformation will be especially dramatic. “Your kitchen appliances will be your cooking partners – like a personal chef, a nutritionist, and a shopping assistant, all in one,” Casalegno explained. The Family Hub refrigerator will be able to order ingredients online as it prepares “intelligent food playlists” for you, while Samsung’s new, self-contained growing station “puts garden-fresh produce on your table every night,” and Bot Chef provides an extra pair of hands in the kitchen.

Casalegno went on to describe how the living room of the new smart home is set to become “an actual community where we interact with people around the world.” Expansive, 5G-enabled displays in this next-level living room will become “windows to the world,” connecting loved ones as if they were in the same room. Users will be able to play games so realistically that it will feel like they’re “all together on the field,” while watching the game’s YouTube channel and video chatting with other players at the same time, all on a single, large display.

“The potential to bring outside experiences into the home is literally endless,” Casalegno concluded, “and we are just beginning.”

A Peek at the Safer, More Convenient City of the Future

Next, Emily Becher, Senior Vice President and Head of Samsung NEXT Global, laid out an inspiring vision for cities in the Age of Experience. In a smart city, she explained, smart buildings will “anticipate and adjust to your needs,” and will be designed with sustainability in mind, too, “doing much more while producing lower emissions.” Becher also outlined how Samsung is partnering with leading global real estate developers like Greystar to develop smart buildings, and highlighted an example in Seoul where residents can “call an elevator, turn out the lights, manage their package deliveries, or even find their parking spot with a simple swipe or voice command.”

Afterward, Becher explained how the in-vehicle experience is transforming in terms of both convenience and safety. To illustrate this point, she described a driver getting stuck in traffic and their vehicle communicating with their other devices to adjust to the delay. She also discussed how these intelligent vehicles can sense “beyond the driver’s line of sight” to detect danger and minimize collisions, and how the city of the future will allow us to connect in “entirely new and valuable ways, as the digital world merges with physical space in extended reality experiences.”

Data Security: One Thing Samsung Will Never Compromise On

Before closing out the keynote, Kim took a moment to reaffirm Samsung’s commitment to a critically important issue both now and going forward: data security. “As an industry leader,” he began, “our commitment to data security will never waver.” Describing data security as fundamental in the Age of Experience, Kim reiterated Samsung’s pledge to safeguard users’ privacy by securely managing their data from the moment they provide it until its disposal.

Most importantly, he emphasized, the company is committed to “giving you control over your information. To that end, Samsung will never share your data with third parties without prior and direct consent from you, [and] we will stand by this promise no matter what.”

Creating a Better Place for All

Kim followed up that pledge by reaffirming another commitment that has guided Samsung’s innovation for years – a commitment to using technology to do good. “We have always believed that the benefits of technology must be available to all,” said Kim, describing innovations like Relúmĭno, which was created to help the visually impaired see more clearly, GEMS, which helps the elderly and disabled move more comfortably, and IGNIS firefighters save lives and stay safe while doing so, as products of this commitment.

Kim also underscored a key pillar of Samsung’s CSR vision, “Together for Tomorrow! Enabling People,” by announcing the expansion of the Samsung Innovation Campus. Building on the success of the many educational programs that the company has run over the last decade, the Samsung Innovation Campus offers young people training on the latest AI, IoT and cloud technologies.

Describing the campus as “core to our CSR vision,” Kim proudly revealed that the program has reached 20,000 students in 13 countries since its launch in 2019, and will double in size this year. By equipping future generations with the skills they’ll need to meet tomorrow’s demands, Samsung hopes to empower young people to achieve more and create a better world.

The Age of Experience will transform how we care for ourselves and our family, how we can customise our homes to meet our individual needs, and how we can build safer, more sustainable intelligent cities. By showcasing its latest advances in intelligent robotics, AI, 5G and edge computing, Samsung offered a glimpse into the not-so-distant future in which these technologies will come together to offer richer, more adaptive experiences for consumers.

“In the Age of Experience, we need to re-think the space we have to accommodate our diverse and evolving lifestyles,” said H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “What makes Samsung’s approach unique is the fact that we have a very clear philosophy built around human-centered innovation. We build and create to solve problems and enhance people’s lives.”

The Next Level of Personal Care

At the core of Samsung’s human-centered vision is personalised care, enhancing the health and well-being of consumers by satisfying their individual needs. During his opening remarks, H.S. Kim unveiled Samsung’s vision of robots as ‘life companions,’ and introduced Ballie, a small, rolling robot that understands you, supports you, and reacts to your needs to be actively helpful around the house.

Sebastian Seung, Executive Vice President and Chief Research Scientist at Samsung Electronics elaborated on Ballie, explaining that its On-Device AI capabilities enable it to be a fitness assistant and a mobile interface that seeks solutions for people’s changing needs. It does all this while maintaining stringent data protection and privacy standards.

“We believe AI is the future of personalised care,” stated Dr. Seung. “We see on-device AI as central to truly personalised experiences. On-device AI puts you in control of your information and protects your privacy, while still delivering the power of personalisation.”

Samsung is also showcasing advanced and personalised health solutions. For example, the company has collaborated with Kaiser Permanente to develop a home-based, virtual cardiac rehabilitation solution that pairs a Samsung smartwatch with a smartphone via Bluetooth. Samsung’s HeartWise application sends reminders to the patient to exercise, collects activity data, and continuously displays the patient’s heart rate during workouts. This data is automatically uploaded via the smartphone to the patient’s chart so that clinicians, case managers and physical therapists can track the patient’s progress and engage with them accordingly.

The program enables users to partake in cardiac rehabilitation at home without taking time out of their everyday lives to travel to a hospital or medical clinic. The positive results of the home-based cardiac rehabilitation program were published in the New England Journal of Medicine (NEJM) Catalyst last year. Going forward, Samsung will continue to develop human-centric healthcare solutions that cater to the unique needs of the individuals who rely on them.

A Home Tailored to You

Samsung also offered a peek into the future home. Federico Casalegno, Chief Design Innovation Officer of Samsung Design Innovation Center, stated that the home will offer unique, immersive experiences with cutting-edge innovations like AI, sensors and data analysis: “As a living organism, the intelligent home will be a deeply personal space, tailoring experiences for each of us, according to our personal needs.”

Dr. Casalegno highlighted how spatial boundaries of the physical and digital worlds are dissolving, transforming living spaces into bespoke experience-spaces, like an art gallery, yoga studio or other forms of imaginable space. Such blurring of the two realms, according to Dr. Casalegno, is what will transform the home in the next decade.

He led the first-ever immersive demonstration involving Samsung’s GEMS (Gait Enhancing & Motivating System) technology. The demonstration showed how consumers can use AR glasses to work out with a virtual personal trainer, climb a mountain or walk underwater, from the comfort of their living room, while GEMS aggregated and analysed results to give personalised action recommendations.

Samsung also showed how a room can be transformed with a screen like its MicroLED display, a convergence of software, AI, IoT and hardware. “A screen is not a product – it’s your window to the world, allowing you to instantly connect to your loved ones and friends as if they are in the same room,” said Dr. Casalegno, emphasising that smart rooms can provide boundless experiences. “People can see and experience almost everything in the world and even the unknown world through the screen.”

Samsung also discussed the evolution of the modern culinary journey where appliances become cooking partners – a personal chef, nutritionist, and shopping assistant rolled into one. Intelligent and innovative technology can customise the entire food experience for consumers—from thoughtful recipe suggestions and meal planning tailored to personal preferences and what’s on-hand, to seamless grocery shopping, delivery and cooking. The company also highlighted a growing station for garden produce at home, and Bot Chef, a robotic food preparation assistant.

Safer and More Sustainable Urban Life in Smart Cities

Pointing to increasing global urbanisation, Samsung outlined its smart cities vision, where intelligent systems enabled by smart devices, platforms and data,will make city life much safer and easier. Emily Becher, Senior Vice President and Head of Samsung NEXT Global, said, “We have the tools and the knowledge to create intelligent systems that make living in the city more engaging, safe, and efficient – so that our children, and their children after that can love living in their cities as much as so many of us do today.” She added, “Smart cities that utilise AI, IoT and 5G will transform how we interact with the surrounding environment in ways that maximise convenience and enjoyment”.

With IoT technology expanding its reach beyond the home to all types of buildings, Samsung’s core vision lies in saving energy, cutting down emissions and helping to achieve sustainability as populations grow. Smart buildings will also make life more connected and convenient. For example, smart building residents will be able to call elevators, turn lights off, manage deliveries or check for parking spots with a simple swipe or voice command. Intelligent appliances installed in smart buildings will request repairs and address problems before residents even notice the issue.

In realising the goal of creating a smart city with smart buildings, Samsung emphasised the importance of open collaboration. The company is working towards building partnerships with builders and property managers like Greystar Real Estate Partners, a leading U.S.-based global real estate developer, with which it will devise smart building solutions. “With smart buildings, the residents’ experience will get smarter, more efficient, more effective, so they utilise less energy,” said Bob Faith, Chairman and CEO of Greystar. “Samsung has the ability to bring all the technologies together and that convergence of the technologies in one place is really critical.”

Samsung also demonstrated how the combination of 5G, edge computing and AI will transform the urban transportation experience. Becher shared the company’s vision to lead the new era of vehicles, with 5G technology enabling Vehicle-to-Everything communication, which will seamlessly connect cars to the rest of the city.

Becher added that smart cities combined with 5G will be able to provide experiences unimaginable a few years ago to communities. She noted, “Faster and easier digital connection with each other will strengthen our sense of community and create entirely new forms of interaction.”

Building A Better Place for All

Concluding his 2020 CES keynote address, H.S. Kim stressed that the company is focused on using technology to create a better place for all. He highlighted three key areas of importance for the company going forward: security and privacy, technology for good, and citisenship. Kim made clear that as an industry leader, the company’s commitment to data security and personal privacy will not waver, and that the protection of security and privacy will be a top priority as technology advances. He stated that the most important thing is putting people in control over their information, “Samsung will never share your data with third parties without prior and direct consent from you.”

He further emphasised that Samsung Knox, the company’s defense-grade security platform, will continue to expand to protect a growing array of Samsung’s devices—from mobile and TVs to home appliances and more. “We will further ensure transparent data management and transfer by advancing our data protection efforts with on-device AI, edge computing, and blockchain technology.”

Samsung also showcased how it is innovating for good, with technologies like Relúmĭno, which can help the visually-impaired see; IGNIS, a tool that helps firefighters make their jobs safer; and GEMS that helps the elderly and disabled to move.

Samsung also underscored a key pillar of its CSR vision, “Together for Tomorrow! Enabling People,” by announcing the expansion of the Samsung Innovation Campus program in 2020. Leveraging the success of the many educational programs from the last decade, Samsung Innovation Campus provides the next generation with training on the latest AI, IoT, and cloud technologies. Samsung said the campus has educated more than 20,000 students from 13 countries since its launch in 2019 and will double in size this year.

By providing education for future generations, Samsung is furthering its philosophy that technology’s purpose is to solve social problems and empower people to achieve more to make a better world.

For more information about the details disclosed at CES 2020, including photos and videos, please visit news.samsung.com. Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las Vegas Convention Center and will be open from January 7 10:00 a,m. till January 10 4:00 p.m, 2020.