Samsung’s Bespoke AI WindFree¹ air conditioning range is helping redefine modern home comfort through intelligent AI-powered technology designed to learn routines, adapt automatically, and maintain consistent temperatures effortlessly across different living spaces.

Rather than relying on constant manual adjustments, Samsung Bespoke AI WindFree Air Conditioners creates personalised comfort experiences tailored to how people actually live. From busy family mornings and focused workdays to restful evenings and uninterrupted sleep, the system intelligently adapts to daily habits to ensure homes remain comfortable throughout the day.

Powered by AI Auto Cooling² and AI Energy Mode³, Bespoke AI WindFree learns preferred temperature settings over time and automatically adjusts performance based on usage patterns and household conditions. This means users can wake up to a cool and comfortable room in the morning, return home after work to balanced indoor temperatures, or enjoy automatic adjustments between weekday routines and more relaxed weekends without constantly reaching for a remote.

The technology also delivers smart comfort across multiple spaces within the home. Whether it’s a shared living room where the whole family gathers, a child’s bedroom requiring steady overnight temperatures, or a home office during long working hours indoors, Samsung Air conditioners help maintain gentle, consistent airflow designed to keep everyone comfortable.

Beyond comfort, Samsung Air conditioners will help households manage energy usage more intelligently during this spring and upcoming summer. AI Energy Mode optimises performance according to real household needs, helping reduce energy consumption while still maintaining ideal comfort levels.

This includes lowering energy use in unused rooms, adjusting cooling performance throughout the day, and maintaining efficient overnight comfort without excessive power consumption.

As smart home technology continues transforming everyday living, Samsung represents a shift toward comfort solutions that are not only powerful and efficient, but also adaptive, personalised, and designed around real human routines.

1. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
2. To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
3. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎

With the hot summer season approaching in South Africa, Samsung’s WindFree Air Conditioners will make a great addition to your home. They are engineered to deliver a comfortable climate, energy efficient and quiet^[1], draft-free^[2] cooling, whether you’re trying to fall asleep or be productive in your home office. With intelligent airflow, adaptive cooling and a sleek design, Samsung’s WindFree Air Conditioners offer fresh still-air^[3] in your living space.

Small Rooms: Cooling That Lets You Rest Easy

Using WindFree Cooling Technology, Samsung Air Conditioners disperses air through thousands of micro-holes, creating a soft, steady cool breeze that feels natural, not harsh. Its reduced-noise^[4] performance makes it suitable for bedrooms, nurseries and home studies. While the compact, modern design fits neatly into smaller spaces without compromising power or style.

Open-Plan Living: One Temperature, Every Corner

Open-plan homes look great, but keeping them evenly cool? That could be a challenge. With high ceilings, sun-facing windows and wide layouts, you need an effective air conditioning system. Samsung has air conditioning units that are built for different spaces. Their wide-angle airflow and AI Auto Cooling technology learn your environment, automatically adjusting settings to match your comfort needs. The result? A room that stays evenly cool.

Designed with sleek, minimalist finishes, they look stunning, blending easily into your living space, providing both form and function equally.

Apartments and Shared Spaces: Quiet Comfort That Uses Less Energy^[5]

The Samsung WindFree Technology range brings calm and control with energy-efficient^[6] inverter technology that reduces power use while keeping temperatures steady.

Its sleek, uncluttered design complements modern interiors, while its near-silent^[7] operation ensures your neighbours, and your wallet, will thank you. It’s proof that smart living doesn’t need to mean compromise.

^[1,4,7] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.
^[2,3] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts
^[3,4] Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model.
^[5,6] Tested on the AR07T9170HA3 model, based on the power consumption of Fast Cooling mode vs. WindFree Cooling mode.