The promise of change or revolution in technology is a standard promise made by mobile phone companies each time they release a new model. Tech trends are generally accelerating because 86.34% of the world’s population has a smartphone which translates to 6.92 billion smartphone users[1].

We look at our phones an average of 150 times a day^[2], and some people, become extremely anxious when they forget to bring their phone with them[3]. Granularity, Speed and Scale are primary characteristics that have defined the digital era. But it is the magnitude of these changes in computing power, bandwidth and analytical sophistication that is opening the door to new innovations, businesses, and business models that adopt Environmental, Social and Governance (ESG) principles.

According to Mckinsey Digital, a good example of this is in the emergence of Cloud Computing and 5G technology that aggressively increases the computer power and network speeds that can enable greater innovation. From a research perspective, developments in the universe of augmented and virtual reality open the doors to virtual research, development and immersive learning, something which a great number of people have adopted quite well post the Covid-19 era. Developments in Artificial Intelligence (AI), machine learning, and machine-written code bring a wide range of new services and products, from smart vehicles to connected homes, well within reach for a majority of the population globally^[4].

A great deal of focus has been placed on identifying tech trends and not on the implications of those changes on our day to day lives. At Samsung, we are known for pushing the boundaries of innovation with each phone we release because we understand that our users place a high value on technological advancements that have improved device functionality. According to research done by McKinsey on Tech Trends, by 2024, more than 50 percent of user touches will be augmented by AI-driven speech, written word, or computer-vision algorithms. Whether it is a matter of saving time, enhancing efficiency, greater connectivity, environmental sustainability, our focus must be placed on the implications of innovation and use of technology and what that means for the consumer[5].

For us at Samsung, we believe mobile technology can be the catalyst to enrich people’s lives and help create the future we envision. This year, the Galaxy S series has extended our innovation heritage by doubling down on our fundamentals. We understand that our consumer wants to remain connected and manage every part of their lives in one convenient place, that is why we have leveraged technology to ensure we build a phone for today and tomorrow.^[6]

Our pro-grade camera system is getting smarter, it offers Samsung Galaxy’s most advanced camera system, tailored for nearly any lighting conditions and engineered to render incredible detail[7]. The epic camera on the Samsung Galaxy allows users to be more creative, such as capturing truly cinematic Nightography videos with transformative AI Technology.

The improved Nightography capabilities complements the astronomical 200 MP Wide Camera and 12MP Front ‘Selfie’ Camera revolutionising how the Galaxy S series optimises photos and videos in a variety of lighting conditions. What this means is that an image shot on the S23 Ultra can go straight on a Billboard[8]. As a matter of fact, Hollywood Director Ridley Scott known for films such as The Martian and Gladiator, shot his latest short film ‘Behold’ entirely on the S23 Ultra. We want to make it clear to customers that from Samsung this is the best yet Galaxy smartphone camera experience they can get to capture low-light scenes and other epic moments.

Today, phones are capable of seriously impressive speed and functionality. Along with the hardware and software optimisation, our newest chipset born out of Samsung’s open partnership philosophy enables the fastest and most powerful Galaxy performance using Snapdragon 8 Gen 2.^[9] The chip boasts some compelling features like a 4nm-process, octa-core Kryo CPU, which includes a single primary core driven by an Arm Cortex-X3 at up to 3.2GHz, four performance cores at up to 2.8GHz, and three efficiency cores at up to 2.0GHz.^[10]

What does this mean? Users can easily switch between watching a movie and updating a PowerPoint presentation and that is not all. The faster CPU and GPU should give the Galaxy S23 devices a significant bump in gaming power, autofocus (enabled by AI), facial recognition, exposure, more on-device natural language processing and first-rate 5G, Wi-Fi, Bluetooth and more. Wireless technology is fully taking over the smartphone and may be one day, in the near future there will not be any need for charging ports. As a matter of fact, our phones do not come with a charging cable because we want you to continue using the ones you have as we aim to factor in environmental sustainability.

With wireless charging speeds increasing dramatically, you can rely on wireless charging to refuel all versions of the S23 phone[11]. The end goal is performance, power and innovation that lasts with less environmental impact. Guided by our new environmental strategy that strives to make the technology we depend on more sustainable, as Samsung we are committed to combating climate change as we build devices that last longer with enhanced durability and reliability. Through open collaboration with various partners, pre-consumer recycled aluminium and glass, as well as post-consumer recycled plastics, are used for a total of 12 internal and external components in the Galaxy S23 Ultra and 11 components in the Galaxy S23+ and S23[12].

Samsung has made eco-conscious efforts throughout the entire product life cycle from sourcing, production, distribution, product use to disposal and recycling of the S23 Series.^[13] What is even more impressive is it comes in packaging that uses 100% recycled paper for the packaging box[14]. We are becoming better at conserving the environment and making eco-conscious decisions, thanks to innovation and technology. Our ecosystem connectivity will continue getting easier and more seamless than ever as mobile phones continue being powerful computers that fit into our pockets and remote controls that rule our lives.

Samsung proudly supports Busan’s bid for the World Expo 2030

 ^{[1] https://www.bankmycell.com/blog/how-many-phones-are-in-the-world}

 ^{[2] https://economictimes.indiatimes.com/tech/hardware/smartphone-users-check-mobiles-150-times-a-day-study/articleshow/18443780.cms?from=mdr}

 ^{[3] Tech at the edge: Trends reshaping the future of IT and business – https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/tech-at-the-edge-trends-reshaping-the-future-of-it-and-business}

 ^{[4] Tech at the edge: Trends reshaping the future of IT and business – https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/tech-at-the-edge-trends-reshaping-the-future-of-it-and-business}

 ^{[5] Tech at the edge: Trends reshaping the future of IT and business – https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/tech-at-the-edge-trends-reshaping-the-future-of-it-and-business}

 ^{[6] Get Ready for the Best of Samsung Galaxy, Built for Today and Tomorrow – https://news.samsung.com/global/editorial-get-ready-for-the-best-of-samsung-galaxy-built-for-today-and-tomorrow}

 ^{[7] https://news.samsung.com/global/take-your-passions-further-with-the-new-samsung-galaxy-s23-series-designed-for-a-premium-experience-today-and-beyond}

 ^{[8] https://news.samsung.com/global/take-your-passions-further-with-the-new-samsung-galaxy-s23-series-designed-for-a-premium-experience-today-and-beyond}

 ^{[9] https://www.express.co.uk/life-style/science-technology/1727532/Samsung-Galaxy-S23-update-release-smartphone}

 ^{[10] https://me.pcmag.com/en/mobile-phones/14356/does-the-galaxy-s23-have-the-fastest-processor-ever}

 ^{[11]  Charging speed will depend on a variety of factors}

 ^{[12] https://news.samsung.com/global/take-your-passions-further-with-the-new-samsung-galaxy-s23-series-designed-for-a-premium-experience-today-and-beyond}

 ^{[13] https://www.samsung.com/global/sustainability/popup/popup_doc/AYYWTFhKjO4AIx93/}

 ^{[14] https://news.samsung.com/global/samsung-spotlights-sustainability-efforts-at-galaxy-of-impact}

Samsung has announced new updates to Bixby that improve user experience, performance and capabilities of the intelligent assistant and platform. The new updates deliver significant improvements in Bixby’s ability with enhanced language recognition, giving people greater control over their mobile experience.

“When Samsung first launched Bixby as a voice assistant, it was part of a vision to create a human-to-machine interface that makes life easier and can advance over time with Samsung Galaxy innovation,” said YoungJip Kim, Samsung’s Executive Vice President and Head of Artificial Intelligence Team in Mobile eXperience. “Today, we introduce updates to build a more intelligent interface that is proactive and adaptive, giving people greater control over their mobile experience.”

Giving People Greater Control over their Mobile Experience

The new Bixby updates bring several new features and improvements that allow people to customise their user experience further, including the recent availability of Bixby Text Call[1] in English. Now, English speakers can answer calls from anywhere by typing a message, which Bixby converts to audio and communicates to the caller directly on their behalf.

Users can also personalise their Bixby Text Call voice. Using the new Bixby Custom Voice Creator[2], users can record different sentences for Bixby to analyse and create an AI generated copy of their voice and tone. Currently available in Korean, this generated voice will also be compatible with other Samsung apps beyond phone calls in the future. And for those who want to customise their wake word, Bixby now supports changes to the Custom wake-up[3] phrase within Bixby settings as well, adding a new option to create a personalised wake-up phrase.

[1] Bixby Text Call is available on selective models including Galaxy S23, S23+, S23 Ultra, Z Fold4, and Z Flip4. It works on phones with One UI 4.1.1 or above for Korean and phones with One UI 5.1 or above for English.

[2] Bixby Custom Voice Creator is available on selective models including Galaxy S23, S23+, and S23 Ultra. It works on phones with One UI 5.0 or above. Availability of functions may vary depending on the device model. The application is available for download via settings within Bixby or the Samsung Phone application (native call app).

[3] The feature is available in Korean as of date and on selective models including Galaxy S23, S23+, and S23 Ultra. Exact timing and availability of the updates may vary by market and are subject to change.

From Intelligent Assistant to Intelligent Platform

Today, Bixby can provide more seamless continuity and better attune to user needs with the introduction of new scenarios[1], including playing music depending on the type of exercise in Samsung Health or saving schedules in Calendar. Now, Bixby can better understand intent and process follow-up requests by understanding context and associating words previously used in interactions. For example, Bixby users can first launch a workout on Samsung Health and then ask Bixby to play music[2] that best suits that exercise by saying “Play music for this workout.”

[1] The eight scenarios are all currently available in Korean. More languages to be supported.

[2] Supported music applications include Melon, Bugs, Genie and FLO as of date.

Enhanced Language Recognition, Processing and Response

In addition to these great new features, Samsung also expanded Bixby’s on-device AI support. Users can run key commands entirely offline, such as setting a timer, taking a screenshot or turning on the flashlight. By integrating on-device AI with its native applications, Samsung was able to further expand its language offering[1] and capabilities with advanced AI-based voice dictation. These updates to Bixby will be made possible by the powerful innovation found in Samsung Galaxy devices, including the industry-leading performance that enables on-device AI applications.

Availability

Bixby updates will be available for Samsung Galaxy users in February[2] through a software update. For more information, please visit www.samsung.com/global/galaxy/apps/bixby.

Samsung proudly supports Busan’s bid for the World Expo 2030.

^{[1] Bixby Text Call is available on selective models including Galaxy S23, S23+, S23 Ultra, Z Fold4 and Z Flip4. It works on phones with One UI 4.1.1 or above for Korean and phones with One UI 5.1 or above for English.}

^{[2] Bixby Custom Voice Creator is available on selective models including Galaxy S23, S23+ and S23 Ultra. It works on phones with One UI 5.0 or above. Availability of functions may vary depending on the device model. The application is available for download via settings within Bixby or the Samsung Phone application (native call app).}

^{[3] The feature is available in Korean as of date and on selective models including Galaxy S23, S23+ and S23 Ultra. Exact timing and availability of the updates may vary by market and are subject to change.}

^{[4] The eight scenarios are all currently available in Korean. More languages to be supported.}

^{[5] Supported music applications include Melon, Bugs, Genie and FLO as of date.}

^{[6] The on-device mode currently supports English, Spanish, French, Italian, German and Korean.}

^{[7]Exact timing and availability of the updates may vary by user and market.}

JOHANNESBURG, South Africa – 15 August 2022 – Summer is the perfect time to go camping. While on-the-go, some convenient, outdoor entertainment can take your camping experience to the next level. Whether you want some music, a movie or just a little ambient lighting after the sun goes down, The Freestyle is the perfect companion for your next camping trip.

Portability in a Sleek and Compact Design

If you want to explore the great outdoors comfortably and in style, The Freestyle is a must-have item in your bag. With its compact size and lightweight, a mere 830 grams, this portable projector is super convenient to pack.

The Freestyle also allows you to personalise your device with a variety of different colour skins to choose from, including Blossom Pink, Forest Green and Coyote Beige. It can also be easily changed to match your aesthetic preference, or the rest of your camping set up for a more customised colour experience.

When packing The Freestyle, use the device’s carrying case to transport it with ease. The case is IP55-rated¹, meaning it can protect against water and dust and is ready to be used in the great outdoors. In addition, the case was designed to be just as compact as The Freestyle itself, allowing you to safely take The Freestyle wherever you go.

Auto Screen for a Quick and Hassle-Free Set-Up

After setting up your campsite, fiddling with another piece of equipment is the last thing you want. Luckily, setting up The Freestyle is hassle-free — simply place it on a surface and press the power button.

The Freestyle automatically adjusts the level, focus and keystone as soon as you touch the power button. The portable innovation automatically adjusts the projected screen area using the Easy Set Up function, providing a clear, straight picture with an optimised ratio of 16:9.

From Cooking to Watching a Movie: Enhance your Camping Experience with The Freestyle

Want to make a delicious meal on-the-go? Expand your outdoor cooking options with The Freestyle. The Freestyle helps you explore the best ways to make food at your campsite with access to online cooking tutorials and recipe videos², all displayed on a large screen that’s scalable.

The Freestyle, supported by Tizen OS, comes with over-the-top (OTT) services and streaming platforms, including Netflix and YouTube allowing users to watch various content as if they are at home³. Samsung TV Plus also delivers free shows, movies and live TV without a subscription — all you need is an internet connection, and you are good to go.

Optimised Charging for Convenient Outdoor Entertainment

The Freestyle is compatible with external batteries that support USB-PD and 50W/20V output or above. This allows users to take The Freestyle anywhere they go — whether they are away from home, on a camping trip or otherwise out and about. It also has a specialised portable battery base fit with The Freestyle⁴.

It supports 3.6V charging and comes with a 32,000mAh charging capacity, enabling you to project your favourite content for up to 3 hours without needing a separate charger⁵. The Freestyle also lets you stay connected while in the outdoors, with two USB-C ports that allow you to charge your smartphone while watching content.

Create Memorable Camping Experiences with Scalable Screens

The Freestyle lets you create unique experiences, setting the mood for any occasion. With The Freestyle’s cradle, the device also freely rotates up to 180 degrees, allowing you to find the perfect position without moving it.

It’s easier than ever to create a scenic window view or a relaxing virtual fireplace to make your camping trip much more cosy, memorable and entertaining.

Bring Colouring Books to Life With The Freestyle and Its Accessories

The Freestyle isn’t just for the adults in the family — kids can also use the projector to bring colouring books to life while on-the-go.

Use The Freestyle to project their favourite characters, animals or even a family photo taken during the trip to create a one-of-a-kind, customisable colouring book. Place The Freestyle on the stand and adjust it to the desired height. The Freestyle can project images from various angles, making it effortless for kids to enjoy.

Capturing Unforgettable Moments with The Freestyle’s Big Screen Experience

Bring the camping crew closer together by sharing photos and fond memories. To do this, simply mirror your Android or iOS device to The Freestyle and take a walk down memory lane with family, loved ones and friends alike.

Create the Perfect Ambience with The Freestyle’s Ambient Mode and 360 Surround Sound

Not only can The Freestyle project an image on the screen, but the device’s lens cap can also diffuse light to create a softer, more ambient vibe. After a long day of outdoor activities, set up The Freestyle and choose an optimal colour to relax and unwind.

Sound is a critical element when creating ambiance. The Freestyle’s premium built-in speakers deliver rich 360-degree sound to provide an immersive audio experience without any external sound devices. Want to worry less about disturbing your neighbours? Connect to a Bluetooth device and listen to music or watch movies comfortably without disturbing anyone else.

Today, there are so many camping accessories to make the experience not only more convenient, but also more fun without any extra effort. With a wide range of features and functions, The Freestyle is the perfect addition to your next camping trip, helping to revamp your camping experience and make it more memorable.

Loves the Samsung AirDresser

As an accomplished digital entrepreneur, Nabilah Kariem is well-versed in the areas of fashion and technology. This is why when she received her Samsung AirDresser, an uber-convenient smart closet that sanitises, deodorizes and steams your clothes, she was blown away by its versatility and the convenience it offered her. It arrived just as she was revamping her new home and in the midst of creating spaces that reflected her unique needs. She immediately applied her designer eye to finding the ideal area in her home to fit the effortlessly-stylish AirDresser, as she knew it would become a much-used fixture.

With her followers on Instagram happily participating as sounding boards, she considered many options for its placement and even created renders to ensure it was located in the area that best fit her needs. Her biggest takeaway so far is that she can’t believe how often she uses it – “basically every day”. She puts her clothes in the AirDresser to refresh them before going out if they’ve been hanging in her cupboard for a while – and sometimes throws in a jacket that she’s worn the day before, that doesn’t really need a full wash. Showcasing the AirDresser’s many rewarding uses, whenever her friends hang out at her home, they leave their coats or shirts in it before they go out for the evening. Nabilah also appreciates the JetSteam technology, which is able to eliminate 99.9% of bacteria & viruses¹, in the comfort of your home. It’s safe to say that Nabilah loves the versatility and sophistication of the AirDresser.

Watch her full review here

To add to the convenience SmartThings² Clothing Care works with smart Samsung washers and dryers, as well as this amazing AirDresser so you can sort it all out with ease. The A.I Pattern feature can recommend cycles for your wash based on your usage patterns, and is made even better with the efficiency and convenience of the SmartThings app on your smartphone. This is another reason why Nabilah calls the AirDresser a ‘smart home essential”.

Available in the awe-inspiring Crystal Mirror colour, the AirDresser resembles a stylish, contemporary wardrobe that fits seamlessly into any home, and as it is fitted with a water tank, there is no need for it to be plumbed in. The Samsung AirDresser is available for a recommended retail price³ of R32 999. Find out more here.

¹ Based on testing by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus, Rhinovirus, Hepatitis A, Rotavirus and enterovirus. 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumonia, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumonia, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites

²Stores user data, preferences and usage patterns to suggest the most useful options.

³Price may vary per retailer

JOHANNESBURG, South Africa –12 February 2021 – These days, when it comes to capturing precious moments, spectacular weather, or a delicious dish, a smartphone camera is an absolute necessity. It should come as no surprise that, according to a Samsung survey, an overwhelming number of consumers rank the camera and camera-related features among the top three factors that matter most when buying a new smartphone. The camera’s importance has been amplified as social media platforms have grown more popular, and as more smartphone users have begun to create their own content.

Since releasing its first camera phone, the SCH-V200, in 2000, Samsung has remained a leader in the industry by relentlessly advancing the camera phone segment. The Galaxy S series’ innovative cameras are the culmination of years of experience developing groundbreaking technologies. Follow along as we explore just how much the series’ cameras have evolved over the last 11 years – from the launch of the very first Galaxy S in 2010, all the way up to the recently introduced Galaxy S21.

The first Galaxy S device featured a VGA-class front camera that was capable of making video calls, as well as a 5-megapixel (MP) rear camera that could record HD videos. The rear camera also included built-in autofocus, facial recognition and anti-shake functions, and featured a Panorama Shot mode, which allowed users to capture an image of a scene that was much wider than what they saw on their screen.

Introduced a year after the Galaxy S, the Galaxy S2 featured a thoroughly enhanced camera. Included among the upgrades were boosts in pixel counts – 2 megapixels in the front and 8 megapixels in the rear – and an LED flash to facilitate night shots. Other fun additions included an improved autofocus feature, which made it easier to focus the camera on a desired subject, and a cartoon-inspired feature that transformed photos into hand-drawn images.

Introduced with 2012’s Galaxy S3, Burst Shot offered users the perfect tool for capturing blink-and-you’ll-miss-it moments like fun jump-in-the-air shots. Both the 1.9MP front camera and the 8MP rear camera supported the mode, which allowed users to take up to 20 pictures in the space of 3.3 seconds. The cameras also featured a Best Photo mode, which helped users select the best photo out of eight continuous shots, and a Zero Shutter Lag mode, which guaranteed that there would be no delay between the moment the user tapped the shutter button and the picture was produced.

The Galaxy S4 ushered in the era of 10-plus megapixel cameras by combining a 2MP front camera with a 13MP rear camera. The smartphone also introduced features that changed how users captured special moments, and in doing so, transformed their pictures into stories. For example, the camera’s Dual Shot mode allowed users to capture images with both cameras at the same time, producing a photo in which the photographer and the subject occupied the same frame. Other features unique to the Galaxy S4’s camera experience included Sound & Shot, which allowed users to record audio to accompany their images, and Drama Shot, which let users take multiple pictures in quick succession and combine them into an image that tells the story better than a single photo could.

The Galaxy S5 was a landmark release, as it was the first smartphone in the industry to feature a 16MP ISOCELL camera. The ISOCELL image sensor enhanced image quality with less cross-pixel interference, making it possible to take clearer pictures even in the dark. The camera also featured an upgraded HDR mode for enhancing photos. When taking pictures or recording videos, applying the HDR feature allowed users to enjoy vibrant images even in dimly lit rooms or environments with heavy backlighting.

To make it easier for smartphone users to capture more moments, Samsung introduced a Quick Launch function with the Galaxy S6 that allowed users to launch the camera in just 0.7 seconds, simply by tapping the home button twice on any screen. A function that automatically tracked and focused on moving objects enhanced image sharpness, while a 5MP F1.9 lens was installed on the front to boost selfie quality.

The Galaxy S7 incorporated a dual pixel image sensor – a technology featured in high-end DSLR cameras – to allow users to quickly snap crisp and clear photos even when they’re in the dark. The sensor worked by splitting every pixel into two photodiodes for on-chip phase detection, providing vastly improved autofocus performance. The camera also introduced a selfie flash mode, which would cause the screen to flash when taking a selfie to produce a brighter shot. Together, the Galaxy S7’s camera innovations achieved a then-record DxOMark Mobile Score of 88 points.

A perfect photo requires proper lighting and minimal movement from your subject. Unfortunately, while those may be the perfect conditions, they’re also conditions that we rarely find ourselves in when taking a shot.

To help users snap better photos, the Galaxy S8 introduced an improved image signal process algorithm that ensured clear, stable images regardless of time or place. It achieved this by taking three consecutive photos and selecting the best one. Because the device’s large, 6.2-inch¹ display could prove difficult for some to manage with one hand, gesture-based controls were also introduced to help users operate the camera. For example, with the camera open, swiping left or right with your thumb would toggle filters or modes, while swiping up or down would allow you to switch between the front and rear cameras or zoom in or out.

To help ensure that users’ photos would come out well in various environments, the Galaxy S9 introduced a Dual Aperture camera that would automatically adjust to ambient light just like the human eye – widening in the dark and shrinking in bright light. The camera featured the brightest F1.5/F2.4 lens available in a smartphone at the time, which allowed it to absorb approximately 28 percent more light than the previous model, resulting in clearer pictures even in dark settings.

Samsung also enhanced the camera with functions designed to help users express themselves more effectively. The camera’s Super Slow-mo feature allowed users to record videos at 960 frames per second, making it possible to capture movements or moments that are too fast for the human eye to see. Once they finished recording, the function made it easy for users to share these epic slow-mo moments as GIFs on social media. Another notable addition was AR Emoji – a function that utilized the camera and augmented reality technology to allow users to create AR avatars that could mimic their facial expressions in real time.

By the time the Galaxy S10 was released in 2019, smartphone users were creating more content than ever before. To cater to this trend, the Galaxy S10 introduced Super Steady mode. The function greatly enhanced the quality of users’ recordings through video stabilisation, making it perfect for recording smooth content when enjoying activities like cycling and dancing. The Galaxy S10’s HDR10+ support produced true-to-life colors in users’ videos, while its 16MP Ultra Wide Camera captured scenes as users saw them with a field of view that was similar to the human eye (123 degrees).

The Galaxy S20’s camera performance was outstanding. Both the Galaxy S20 Ultra’s 108MP camera, as well as the 64MP shooter equipping the Galaxy S20 and S20+, were designed to capture each and every detail in a given scene.

Perhaps the most eye-catching camera enhancement was the Space Zoom function, which paired Hybrid Optic Zoom with AI-powered digital zoom. This allowed users to zoom much further into images – up to 100x in the case of the Galaxy S20 Ultra. In addition to supporting 8K video recording, the camera also included an upgraded Super Steady mode that took camera stability a step further thanks to an anti-rolling stabiliser and AI-based motion analysis.

To offer users the ability to capture moments of their lives in more meaningful ways, Samsung equipped the Galaxy S21 series with a pro-grade camera that enhances content using on-device AI. The Galaxy S21 Ultra is the first Samsung smartphone to feature two telephoto lenses, and boasts five cameras in all: a 40MP (F2.2) front camera, a 12MP (F2.2) rear ultra-wide camera, a 108MP (F1.8) rear main camera, a 10MP (F4.9) rear telephoto camera, and a 10MP (F2.4) rear telephoto camera. The Galaxy S21 and S21+, meanwhile, feature a total of four cameras: a 10MP (F2.2) front camera, a 12MP (F2.2) rear ultra-wide camera, a 12MP (F1.8) rear main camera, and a 64MP (F4.9) rear telephoto camera.

The cameras of the Galaxy S21 series are packed with features designed to help you capture the moments that matter most. The combination of anti-shake technology, 10x optical zoom, and both laser and dual-pixel autofocus enables the cameras to produce results that rival those of high-end DSLRs. The new Director’s View feature, meanwhile, helps users pick the perfect lens for their photo by placing three preview screens beneath the camera’s viewfinder. The Galaxy S21 series also offers creators the ability to utilise the selfie and rear cameras simultaneously to create unforgettable video content.

Each camera additionally supports 4K video recording at 60fps (frames per second), and the dual telephoto lens setup is especially adept at capturing vivid photos from virtually any distance. Furthermore, with an upgraded 108MP lens and nona-binning technology, the Galaxy S21 series ensure bright and clear photos even in low-light environments.

¹ Measurement describes the Galaxy S8+; the Galaxy S8 featured a 5.8-inch display

* Images in this article have been edited to enhance readers’ understanding of various camera features

* Camera specifications and features may vary by region

The latest additions to the Samsung Visual Display line-up range from products that provide new premium entertainment experiences to purpose-driven inclusivity features – and more. In case you missed the event, check out these five highlights from the First Look 2021 presentation.

1. A Sustainable and Accessible Future for All

Samsung will seek to decrease its overall carbon footprint across the TV manufacturing, packaging design and product power efficiency areas.

In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million  AA batteries over seven years.

The 2021 TV lines will also include the latest advances in technology and AI to give those with the hard of hearing, the deaf, people with low vision, and the blind the power to comfortably enjoy their TV experiences through new features that include Caption Moving, Sign Language Zoom, Multi-Output Audio and Voice Guide.

2. Hailing a New Era of Breathtaking Picture Quality and Design

In 2018, Samsung’s first MICRO LED display was introduced in the form of “The Wall”— a system of configurable modules that could be installed professionally. In December 2020, Samsung then announced the launch and pre-sale of the ground-breaking 110” Samsung MICRO LED in Korea.

Unlike any other displays currently available on the market, Samsung MICRO LED produces astonishing colour vibrancy and brightness with self-emissive LED display technology along with an all-new Micro AI processor that delivers stunning 4K HDR content.

3. Neo QLED Takes a Quantum Leap in LED Technology

By incorporating Quantum Mini LEDs based on Quantum Matrix Technology into their visual display products, Samsung is taking QLED to the next level by enabling displays to have precise control of the individual LED pixels, which can prevent blooming and maximize display longevity. Samsung’s 2021 8K Neo QLED features a new Infinity One Design—a nearly bezel-less form factor that provides an even more immersive viewing experience – as well as an all-new cable management system with the Slim One Connect box that can be attached to the TV’s back.

The 2021 8K Neo QLED also features several premium, room-filling audio functionalities that correspond to the movement of objects onscreen and uses AI to analyse a TV’s physical environment to deliver an immersive sound tailored specifically to a user’s space.

4.Enhancing the Award-Winning Lifestyle TV Portfolio

In addition to bolstering their QLED lineup, Samsung is also enhancing its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the concept of the television, transforming displays into stunning works of art – with over one million units sold. In 2021, The Frame will become 46% thinner and offer five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of each and every room The Frame is placed in.

5. New Smart TV Features for 2021

During the past year, we have all witnessed seen the pivotal role technology has played in helping us carry on with our lives and stay connected to each other. Samsung’s 8K and 4K 2021 Neo QLED models offer smart features that expand the role of the TV and adapt to the changing needs of consumers in the fields of fitness, entertainment and the home office.

Samsung’s 2021 TVs will sport new productivity features, including Google Duo for large-screen video conference calls right from your living room; Super Ultrawide Gameview and Game Bar for gamers enjoying next-generation 4K gaming consoles; and Samsung Health’s Smart Trainer, a feature that tracks and analyses your workouts via AI and provides feedback on form, rep improvement and estimated calories burnt.

As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavours. Stay tuned to learn more about the innovations for the future of the display Samsung has in store in 2021

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 11, 2021

JOHANNESBURG, South Africa – 22 September, 2020 – The global market for large screen televisions is on a surge. According to global market research firm Omdia, global shipments of TVs with displays over 75-inches are expected to increase by 17% compared to 2019 and 8K TVs are set to increase by 110% this year as well. Given the market demands, Samsung is doubling down on its efforts to give consumers large screen TVs that not only offer the best picture quality but also the best sound experiences.

At the heart of that is Samsung’s AI Quantum Processor.

The AI Quantum Processor is a high-performing chip developed using Samsung’s proprietary technologies that can process complex algorithms quickly using machine learning-based upscaling. That gives consumers the ability to stream 8K content in real-time paired with dynamic, location-based acoustics. Samsung is peeling back the secrets of the AI Quantum Processor to share on how it brings these experiences together to get better resolution, better sound and better picture integrity.

One of the leading questions consumers continue to ask about large screen TVs is how to watch ultra HD content in 8K resolution given that it isn’t widely available yet. That’s where Samsung’s AI upscaling technology comes in.

Today, the technology transforms not only 4K content into 8K, but it also works for lower-resolution SD, HD and FHD-quality content as well. The AI Quantum Processor 8K combines the advantages of existing machine learning capabilities with new deep learning technologies to analyse and deliver content at some of the most granular levels possible.

This hybrid approach helps to remove unnecessary noise and creates life-like textures and smooth edges on up-scaled 8K content that only Samsung can deliver. It also adjusts content brightness and darkness levels according to the light and living room conditions the display is set up in.

AI Quantum Sound for the Most Suitable Audio Experiences

Adding a truly effective audio experience to high-quality picture quality serves to bring about an even deeper sense of immersion to viewers. Samsung’s AI Quantum Sound, bolstered by artificial intelligence, provides a listening experience similar to that of a movie theatre right in your living room.

Samsung’s new innovative sound technology Object Tracking Sound+ follows movement on-screen to match the direction of the sound to the action. The technology recognized and analyses the recorded audio synced to the content in real-time and evenly distributes the audio tracks to the six speakers embedded in the TV. And due in part to the Active Voice Amplifier (AVA), users will never miss a word of dialogue, regardless of what is happening around the TV. The feature monitors the sound environment so that if there is noise louder than the TV’s audio, it will increase the volume of just the dialogue audio so as not to overwhelm users while ensuring no word goes unheard. Also, sound will be delivered seamlessly thanks to real-time deep learning audio separation technology, high-performance NPU (Neural Processing Unit).

AI Streaming for Minimal Data Loss

Thanks to the widespread use of the Over the Top (OTT) streaming services, more and more users are taking advantage of their large screen TVs and stream 8K content. However, existing network infrastructures cannot always guarantee image quality that meets users’ high-resolution expectations. This is why at the Samsung Developers’ Conference in 2019, Samsung introduced its AI Scalenet technology, designed to overcome these infrastructure limitations and support effective 8K streaming and low-latency livestreaming.

AI Scalenet is a CES 2020 Innovation Award-winning AI codec technology that generates resolutions four times higher than conventional technologies without any change to the network infrastructure. It minimises the data loss that may occur during the compression and playing of videos through deep learning technologies, meaning users can enjoy 8K-quality content regardless of their network infrastructure. Even during peak usage, AI Scalenet dramatically improves image quality and content speed according to the network status and reduces picture breaking and ambient noise.

These days, more content than ever can be enjoyed on our TVs, meaning that the expectation for immersive viewing experiences in the home has increased, too. Samsung plans to continue to use a range of innovative technologies, starting with artificial intelligence, to bring the best experience 8K content and audio experiences to living rooms across the world.

JOHANNESBURG, South Africa – 18 September, 2020 – With the emergence of high definition and large-screen TVs that offer spectacular visuals, user attention has been turning to the importance of sound quality, the finishing touch to providing the most immersive home entertainment experience possible.

In developing its 2020 QLED 8K TVs, Samsung implemented artificial intelligence (AI) so that users are able to enjoy a truly powerful large-screen TV experience. The 2020 QLED 8K range features technology that configures content audio to follow the movement of objects on screen and will also change depending on obstructions or distractions it senses around the product. These features further maximise audible immersion sound when paired with the HW-Q800T soundbar – winner of the CTA’s “Best of Innovation” Award. The QLED TV’s speakers sync with the soundbar, allowing it to serve as an additional audio channel and create a more dynamic soundscape.

In this two-part series, Samsung is exploring this innovative technology to learn more about its intelligent functionality.

Object Tracking Sound: Reading the Room for More Realistic Audio Experiences

Say you are enjoying an action movie with a dynamic car chase. As the car moves from left to right and top to bottom on-screen, with a 2020 QLED 8K TV, the tension of the scene seems even more real, regardless of where in the room you are watching from.

The secret to this dynamic and realistic sound experience is Samsung’s Object Tracking Sound (OTS) technology, realised through the optimised speaker placement of the QLED 8K range. Unlike conventional TVs, which feature two speakers, the QLED 8K has six speakers1 positioned all around the screen for a more vivid audio experience. The QLED 8K even has two speakers on the left- and right-hand side of the back of the device for a surround sound experience that fills up any room.

A conventional TV that emits sound only from the bottom of the screen (left) and the 2020 QLED 8K TV with speakers on all sides (right). Thanks to this speaker placement, the QLED 8K TV delivers a dynamic surround sound experience

A conventional TV that emits sound only from the bottom of the screen (left) and the 2020 QLED 8K TV with speakers on all sides (right). Thanks to this speaker placement, the QLED 8K TV delivers a dynamic surround sound experience

On TVs with a conventional design, which normally feature speakers only on the bottom of the device, an increase in screen size will lead to more audio blind spots between the points of sound emission. For example, if a helicopter is flying on the upper left-hand side of the screen, the sound would still be being emitted from the bottom of the screen, resulting in a dissonance between the content’s visuals and its audio.

Compared with two-channel sound that features speakers only on the left- and right-hand sides of a TV, multi-channel speakers, as found in movie theaters, deliver a more refined sense of realism. The optimum placement for speakers is on the backside of a screen, just as it is in movie theatres, meaning that when an object on-screen moves, a speaker right behind that object can produce sound to match the visual. In order to recreate this dynamic realism achieved by movie theater screens, Samsung’s OTS technology harnesses all six speakers on all sides of the QLED 8K TV in order to have a video’s audio follow the on-screen action in real time.

OTS also features 3D rendering technology, which automatically recognises a content’s genre and optimises the sound tracks accordingly. This means that any type of sound, including stereo and 5.1 channel, will be optimised as 3D multi-channel sound. Whereas with conventional TVs, users would need to sit front-on to the screen to best enjoy the sound of a helicopter in flight in a movie or TV show, with a QLED 8K TV, users can experience the sound of the helicopter moving and rising over the TV even while sitting at a side angle from the screen.

AVA: Intelligent Noise Detection to Enhance Voice Clarity

The living room is the heart of the home, and often, the soundtrack to a movie or TV show is not the only source of noise to be found in this busy family space. However, there is nothing more frustrating than having a crucial scene in a TV show be overpowered by ambient noise.

This is why Samsung’s Active Voice Amplifier (AVA) technology was developed for QLED 8K TVs. AVA technology recognises exterior noise sources and increases the volume of the voices on-screen if the surrounding conditions become too loud. For example, if there is a vacuum running while the TV is playing, the TV will automatically amplify the audio track to ensure viewers can hear everything that is going on.

Not only does this technology help ensure users never miss a piece of dialogue, it does so intelligently by meticulously analysing the space within which the TV has been placed. Through a sound sensor on the bottom middle of the TV, AVA technology will allow its quantum processor to adjust the sound output when it detects a continuous noise from the surrounding environment that is louder than the TV and lasts for more than 3 seconds.

The TV’s sound sensor takes in and monitors audio from the content onscreen as well as the ambient audio from its surrounding environment. AI technology then compares the volume levels of the two types of sound, and if external sounds are found to be louder than that of the TV’s content, it will selectively raise just the voice audio track from the content being watched to ensure users can clearly hear every word being said.

Thanks to AVA technology, users no longer need to scramble for the remote when ambient noise suddenly gets too loud to adjust the TV’s volume. Furthermore, as the only existing TV technology to extract and amplify just the voice audio track of a piece of content, users do not have to put up with a boisterous sound experience when looking to increase a TV’s volume due to a loud surrounding environment. Users can also easily toggle the automatic audio adjusting of AVA on or off in the TV’s settings menu.

The sound innovations that come together to make up the 2020 QLED 8K’s dynamic audio experience take the inconvenience of adjusting TV audio out of users’ hands. Users can enjoy intelligent, 3D surround sound thanks to Samsung’s OTS and AVA technologies. Check out the videos below to experience the realistic sound experience of the 2020 QLED 8K range for yourself.

A Closer Look at the 2020 QLED 8K’s OTS Technology

A Closer Look at the 2020 QLED 8K’s AVA technology

1 As of the 2020 product line-ups, 8K QLED TV implements OTS+ that uses a total of six speakers and 4K QLED TV (Q90, Q80 series) implements OTS that places a total of four speakers on top and bottom.

With its 2020 QLED 8K TVs and AI sound technologies, Samsung has raised the bar for TV audio experiences. Object Tracking Sound+ uses AI-based software to match the movement of audio with movement on-screen; Active Voice Amplifier (AVA) tracks the user’s audio environment; and Q-Symphony creates a more realistic, three-dimensional sound.

Samsung Newsroom sat down with the sound developers of Samsung Electronics’ Visual Display Business to learn more about their extensive capabilities and the journey to fostering innovation in sound.

(From left to right) Youngtae Kim (Sound Lab), Jongbae Kim (Sound Lab), Yoonjae Lee (Sound Device Lab) and Sunmin Kim (Sound Lab)

Object Tracking Sound+: Reading the Room for More Realistic Audio Experiences

Action movies with amazing sound arrangements provide the most realistic experiences when experienced at movie theatres. This is because movie theatres have multi-channel speakers with 3D sound placed on almost all the walls (including the ceiling), as well as around the screen. Compared with a two-channel sound that features speakers only on the left- and right-hand sides, the multi-channel speakers in a movie theatre deliver a more refined sense of realism. So how can this realism be recreated in the home? Samsung’s sound developers came up with Object Tracking Sound+ technology, in which sound follows movement onscreen through six speakers built into the TV.

Thanks to this technology, a video’s audio follows the action on-screen in real-time. When a car moves from the left to the right-hand side of the screen, so will the sound it makes; and when a heavy object drops from the top to the bottom of the screen, so will the audio.

When developing the 2020 QLED 8K TVs, Samsung’s TV developers increased the number of QLED TV speakers from two to six to realise a sound that can mimic the action. “By placing two speakers on each side of the screen, as well as on the top and bottom, we enabled the dissemination of sound in all directions from a total of six speakers,” explained Jongbae Kim. “The distance between the two main speakers has been widened as much as possible, and the additional speakers have been installed in order to maximise sound across all axes to be as three-dimensional as possible. For example, we placed speakers on the upper side of the screen to enable the movement of sound in a vertical direction for a more immersive sound experience.” Additionally, Kim highlighted how, despite the complex nature of a TV structure that includes six embedded speakers, the team managed to keep the design of the TV slim and minimal.

In order to ensure audio will follow on-screen movements accurately, it is important to understand the original intentions of content creators. “The role of a sound engineer is to increase the consistency between the action onscreen and its accompanying audio track when mixing. The location information of sound in a piece of video content, including sound panning information, is subsequently audio-signalled into the audio channel by the sound engineer – something we must be able to track in order to reproduce the location and movement of a content’s audio accurately,” noted Jongbae Kim. “Our Object Tracking Sound+ technology analyses the location information contained in these audio signals as originally placed during mixing. This means the TV can then effectively distribute the sound amongst its six speakers by distinguishing between sound orientations and whether or not the audio source is on-screen, off-screen, close-up or distant.”

AVA: Intelligent Noise Detection to Enhance Voice Clarity

When that crucial scene in the show you are watching is overwhelmed by mixer sound or an important breaking news report is obscured by loud thunder, the act of reaching for the remote to adjust the TV’s volume can come too late. This is why the team developed their AVA technology, which recognises exterior noises and increases the volume of voices in content accordingly if surrounding conditions become too loud.

The way it works is intelligent. The TV’s sound sensor, attached to the bottom middle of the TV, takes in audio from the content onscreen as well as its surrounding environs. AI technology then compares the volume levels of the two types of sound, and if external sounds are found to be louder than that of the TV’s content, it will selectively raise the TV’s volume. “The system does not have one set definition of noise,” explained Sunmin Kim. “It considers any elements that disturb the enjoyment of content as noise. When exterior sounds persist above a certain decibel level, that is when the system registers it as ‘noise’.”

However, AVA technology does not just raise the volume of the TV when it recognises a louder environment, as this would only contribute to a boisterous room experience. “The system harnesses AI to keep sound effect and background audio levels consistent and to only raise the volume of voice audio,” highlighted Sunmin Kim. “Our research showed us that the majority of content is dialogue-heavy, so we believe that enhancing the delivery of dialogue would be most beneficial to aid comprehension.”

Q-Symphony: Creating a Multi-Dimensional Soundscape

One of the key elements to achieving a realistic sound during content playback on a TV is three-dimensionality, which encompasses both horizontal and vertical audio characteristics. Until recently, these perspectives had been being developed separately by the TV and Soundbar teams. However, with the inclusion of upper side speakers on Samsung’s 2020 QLED 8K TVs, the team developed an all-inclusive solution that utilises the capabilities of both the TV and the soundbar in perfect harmony. Q-Symphony is a feature that plays audio using both the TV speakers and the soundbar at the same time, and as an industry-first achievement, the Q-Symphony technology was even recognised with a Best of Innovation Award at CES 2020.

“The core of Q-symphony, which manages sound playback harmoniously using speakers with different characteristics, is the technology that follows the sound playback rules which are determined in advance and exchanges the necessary information between the TV and the soundbar when connected. This approach allows for a superior reproduced sound experience,” explained Yoonjae Lee. “A key element of the technology is a special algorithm that we created which divides and harmonises sounds seamlessly between the TV’s speakers and soundbar.”

During development, the challenge arose regarding the quality of dialogue reproduction. When both the soundbar and the TV speakers played dialogue simultaneously, the sound quality was noticeably diminished. However, the sound development team were able to resolve this issue by separating the main soundtrack, including dialogue, from the entire signal and assigning the different tracks to the TV speakers and soundbar respectively. “In the 2020 QLED 8K TV range, the voice signal is extracted and removed from the sound being reproduced by the TV’s embedded speakers, which are then assigned to play ambient sound signals such as sound effects,” explained Lee. “The soundbar then reproduces the main sound involving any dialogue. With this technology, Q-Symphony harnesses the advantages of both TV speakers and the soundbar in order to deliver the best, and most harmonious, sound experience to users.”

Working Together to Develop the Perfect Sound Experience

The sound development team agreed that realising the addition of speakers, the new placement of speakers and the AI harmonisation with the soundbar on the 2020 QLED 8K TV range was possible because of close coordination with a variety of other teams. “When developing new TVs, all areas need to be in sync with their innovations,” noted Youngtae Kim. “We came together in suggesting various solutions to overcome each technological hurdle with an open mind.”

Youngtae Kim (left) and Sunmin Kim introduce the innovative sound technologies of the 2020 QLED 8K TV range

The sound development team has always been and always will be dedicated to developing the best possible audio experiences for users. As well as working with Samsung’s Audio Lab based in the U.S. for the future audio technology, the team also works with Samsung Research’s R&D Centers, universities and start-up experts around the world. “We want to bring about sound experiences that are as natural and as real as possible,” explained Youngtae Kim. “To achieve this, we will continue to work hard to understand the end-to-end process of the sound and realise sounds in our TVs.”

Samsung’s sound innovation is  paving the path forward. “In the future, we will bolster the use of AI so that users do not even need to use a remote control to find the perfect audio balance when enjoying their favourite content,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “As time goes by, TV installation environments, lifestyles and age groups will be diversified. We want users to enjoy the sound of their content as intended, regardless of content type or listening environment.”

Samsung Newsroom interviewed the team from the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business to learn more about this revolutionary technology.

(From left) Hyungjun Lim, Hyunseung Lee, Cheon Lee and Seungho Park of the Picture Quality Solution Lab of Samsung Electronics’ Visual Display Business

Levelling Up Deep Learning for Optimised Upscaling

When a low-resolution video plays on a high-resolution display, the resulting image quality can be below a viewer’s expectations. AI (artificial intelligence) upscaling is a technology that converts low-resolution videos into ones of more vivid and natural resolutions by analysing the video data and adapting it intelligently.

In 2018, Samsung Electronics implemented its machine learning-based AI 8K upscaling technology for the first time. This technology harnesses machine learning wherein a human-designed algorithm intelligently analyses the various video qualities, including line, light and colour, and improves each of these for an improved display resolution. Such deep learning capabilities permit a TV to analyse and process video features whilst simultaneously learning thanks to an artificial neural network that acts in the same way as the human brain.

The members of Samsung’s Picture Quality Solution Lab focused on developing deep learning algorithms that enable displays to always showcase optimum video qualities without human intervention. “Deep learning enables more precise and efficient image quality improvements than can be achieved by humans alone,” noted Hyungjun Lim, who developed the AI upscaling technology’s texture generation method.

This operational advantage is what led the team to develop an AI upscaling technology that combines machine learning with deep learning – Samsung’s AI Quantum Processor 8K. “Previous machine learning technology brought about enhanced sharpness to display picture quality, but now our technology can also offer more delicate texturing,” noted Hyunseung Lee, who developed enhanced edge sharpness for the AI Quantum Processor 8K. “Images with complicated textures, like mountain or grass landscapes, can now be up-scaled into 8K quality more naturally.”

Solving the Conundrum of Deep Learning

Although deep learning has limitless potential, there are still obstacles to be overcome. The Picture Quality Solution Lab team had to go through countless trial-and-error scenarios to make their technology market-ready. “It was difficult for us, at first, to clearly follow and comprehend the algorithm being developed by the artificial neural network of the processor,” highlighted Cheon Lee, the developer of the AI Quantum Processor 8K’s network structure and learning method. “The artificial neural network’s high hardware chip power consumption was an issue we had to solve, too.”

After a lengthy development process, Samsung was eventually able to solve the problems that had arisen thanks to its range of differentiated technologies. “We achieved the highly efficient display quality performance of our processor by making it a hybrid technology that combines complexity along with different aspects of deep learning and machine learning,” explained Lee.

Dreaming Bigger, Better and More Realistic with AI      

It wasn’t that long ago that the day-to-day application of AI-powered technologies was but a distant dream to us. Nowadays, technology has improved rapidly to the end of improving the lives of people across many different areas of everyday life.

“We are now able to categorise videos of differing quality levels in a more detailed way while also bringing these AI categorisation technologies to the commercial market,” noted Seungho Park, who worked the AI Quantum Processor 8K’s noise elimination and improving the detail contrast range. “Such technologies permit next-generation displays, such as The Wall, to be able to showcase all kinds of videos at the most realistic qualities possible today.”

Samsung Electronics’ 2020 QLED 8K TV line-up continuously receives praise for its devices’ innovative display quality, sound, design and many other areas. In particular, the range showcases an impressive evolution with regards to its video upscaling technology, at the core of which is Samsung’s AI Quantum Processor 8K

This AI-powered innovation is not just limited to upscaling technologies. There exist a variety of ways to harness AI to improve the screen qualities of displays, including video quality categorisation, noise elimination, data-compression-caused distortion restoration and spatial or time-based resolution restoration, to name just a few. “Our goal is to continue Samsung’s legacy of providing leading TV viewing experiences by combining the advantages of our next-generation displays with AI technologies that can restore videos to realistic-level qualities, regardless of their original qualities and resolutions,” Nivash Ramsern, Head: Visual Display at Samsung South Africa. The future of QLED 8K is looking bright.