Samsung’s Bespoke AI WindFree¹ air conditioning range is helping redefine modern home comfort through intelligent AI-powered technology designed to learn routines, adapt automatically, and maintain consistent temperatures effortlessly across different living spaces.

Rather than relying on constant manual adjustments, Samsung Bespoke AI WindFree Air Conditioners creates personalised comfort experiences tailored to how people actually live. From busy family mornings and focused workdays to restful evenings and uninterrupted sleep, the system intelligently adapts to daily habits to ensure homes remain comfortable throughout the day.

Powered by AI Auto Cooling² and AI Energy Mode³, Bespoke AI WindFree learns preferred temperature settings over time and automatically adjusts performance based on usage patterns and household conditions. This means users can wake up to a cool and comfortable room in the morning, return home after work to balanced indoor temperatures, or enjoy automatic adjustments between weekday routines and more relaxed weekends without constantly reaching for a remote.

The technology also delivers smart comfort across multiple spaces within the home. Whether it’s a shared living room where the whole family gathers, a child’s bedroom requiring steady overnight temperatures, or a home office during long working hours indoors, Samsung Air conditioners help maintain gentle, consistent airflow designed to keep everyone comfortable.

Beyond comfort, Samsung Air conditioners will help households manage energy usage more intelligently during this spring and upcoming summer. AI Energy Mode optimises performance according to real household needs, helping reduce energy consumption while still maintaining ideal comfort levels.

This includes lowering energy use in unused rooms, adjusting cooling performance throughout the day, and maintaining efficient overnight comfort without excessive power consumption.

As smart home technology continues transforming everyday living, Samsung represents a shift toward comfort solutions that are not only powerful and efficient, but also adaptive, personalised, and designed around real human routines.

1. In accordance with the definition of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), still air is an air flow moving at a speed of 0.15 m/s or slower, without creating cold drafts. ︎
2. To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
3. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎

This festive season, the “Summer Is On Us” promotion is adding value to loyal Samsung customers by bundling purchases of quality entertainment TVs and household appliances with one or two complimentary gifts such as Galaxy devices (tablets, watches, earbuds) and/or soundbars – valued at up-to R52, 000^[1].

Running until 25 January 2026, customers can elevate their home entertainment this summer and enjoy a complimentary Galaxy device and/or sound bar when upgrading to any of the qualifying home appliances and/or a big screen TV. Samsung’s lifestyle TVs blend art and technology stylishly – into user’s living spaces.

Great for home cinema buffs, streaming families and even those who love beautiful spaces – Samsung products are able to create harmony with the customer’s interior decor. Samsung’s “Summer Is On Us” promotion is bringing entertainment and Galaxy innovation together. You can now create a seamlessly connected smart home and lifestyle experience. Below are the free gifts^[2] that you can receive with your purchases:

• 65-inch QN900F 8K Neo QLED Mini LED Vision AI TV 2025 (R59, 999*) – Receive a Free Galaxy Tab S10 FE Wi-Fi plus a Q-Series Soundbar valued at R29, 999*. This innovative TV comes packed with key features that include 8K AI Upscaling, Glare-Free^[3], Metal Frame Design and Quantum Mini-LED Pro.
• 83-inch S90F 4K OLED Samsung Vision AI TV 2025 (R99, 999*) – Receive a Free Galaxy Tab S11 Ultra plus a Q-Series Soundbar valued at R51, 999*. At a glance, this AI-enabled TV comes with key features that include NQ4 AI Gen3 Processor, Glare-Free^[4], OLED HDR Pro and Ultimate Gaming Pack.
• 85-inch LS03F 4K The Frame Samsung Vision AI TV 2025 (R49, 999*) – Receive a Free Galaxy A36 Tab valued at R8, 999*. Its ground-breaking features include a Modern Frame Design, Art Mode, Artful Picture Quality with QLED and Samsung Vision AI.
• Bottom Freezer with Water Dispenser & All Round Cooling, Black, 459L, RB50DG632EB1FA (R15, 999*) with SpaceMax Technology – Receive a Free Galaxy A16 5G valued at R3, 299*.
• Bespoke AI 12KG Front Loader, with Eco bubble, AI Wash & AI Energy Mode (R14, 999*) – Receive a Free Galaxy A16 5G valued at R3, 299*.
• Bespoke AI 20KG Front Loader, with All in One Control and AI Energy Mode – Smart Energy Savings (R23, 999*) – Receive a Free Galaxy A26 valued at R4, 999*.

This seasonal promotion is designed for those that are looking to take advantage of the premium experience. Visit any of the participating retailers including Hirsch’s, ISER Independent stores, Takealot, Makro, Game, HiFi Corp, Incredible Connection, Russells, Bradlows, House & Home, Builders warehouse as well as Samsung online and Samsung stores now to redeem these bundle offers.

And, for more information and offers, visit https://samsung.com/za/offer/get-more-this-summer/

^[1] Terms and Conditions apply.

^[2] Redemption T&Cs apply.

^[3] The Glare-Free performance has been verified by UL Solutions, a global certification organization. The verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

^[4] The Glare-Free performance has been verified by UL Solutions, a global certification organization. The verification certifies glare-free performance by evaluating the product against the Unified Glare Rating (UGR) test standards set by the International Commission on Illumination (CIE) (Reflected glare UGR ≤ 10, discomfort glare UGR ≤ 22, disability glare UGR ≤ 34).

* Recommended Resale Price. Prices vary per retailer.