Samsung Newsroom explored the forward-looking AI innovations and next-generation lifestyle on display at Samsung’s booth.

Samsung’s booth at CES 2025

Vision Highlight: Unlocking Infinite Possibilities

The Vision Highlight zone

Upon entering Samsung’s booth, the Vision Highlight zone immediately stood out with its pastel-colored, futuristic design. This visually dynamic space showcased a vast array of Samsung devices and SmartThings-compatible partner products — a microcosm of Samsung’s integrated and expansive AI ecosystem.

Through various displays, visitors witnessed how IoT devices can connect and operate in a safe environment secured by Samsung Knox. Graphics and videos projected on curved walls highlighted the expansive applications of SmartThings, from industrial and transportation sectors to enhanced wellness services through Samsung Health.

SmartThings Excellence: The Heart of the Connected Home

The SmartThings Excellence zone

Next to the Vision Highlight zone, the SmartThings Excellence zone emphasized the smart home technology’s four core pillars of Security, Ease of Use, Saving and Care. The space conveyed Samsung’s vision for enhancing everyday experiences and depicted how advancements in AI technology elevate quality of life.

Samsung Knox: Improving Smart Home Protection

The Security section

The Security section illustrated the company’s commitment to robust data protection through striking displays, videos and wall graphics. Samsung Knox Matrix unifies the security of connected devices to prevent data leaks, whereas Samsung Knox Vault safeguards sensitive information by separately storing data.

Nicholas Cai learns about the advanced features of Samsung Knox Vault.

“As AI advances, I was concerned about security risks — particularly with device cameras and potential data breaches,” said Nicholas Cai, an attendee from New York. “However, Samsung’s Knox innovations have given me greater confidence.”

Calm Onboarding: A Smoother Way To Integrate Devices

Videos demonstrate the convenience of features like Calm Onboarding.

Calm Onboarding simplifies the setup process for smart devices from purchase and delivery to configuration and installation — eliminating complex procedures and revolutionizing the user experience.

Visitors were guided through the process of purchasing and connecting devices, offering a hands-on look at SmartThings’ intuitive and user-friendly connectivity.

Quick Remote: Device Management Made Easy

Visitors experience Quick Remote’s functions on a large touchscreen.

Quick Remote transforms a user’s smartphone into a powerful, all-in-one remote control centralizing household device management. By consolidating control of major home appliances such as TVs, air conditioners and air purifiers into a single app, Quick Remote removes the need for multiple remotes and offers a more unified user experience.

Map View: Reimagining Spaces With Precision

Visitors discover how to personalize their spaces with Map View.

Map View, an AI-powered smart home management platform, offers a range of intuitive tools for arranging furniture and designing spaces. At Samsung’s booth, visitors explored its capabilities by applying different decorative themes and converting photos of furniture into 3D models using generative AI technology.

Visitors experiment with personalized designs using Map View, featuring the Ashley Home Furniture collection.

HARMAN: A New Era of Connected Mobility

The HARMAN zone

HARMAN, a Samsung subsidiary, presented a range of innovative services designed to provide more personalized and safer in-vehicle experiences. Key features simulated through video demonstrations included HARMAN Ready Care, a solution that detects driver distractions to keep drivers focused on the roads, and HARMAN Ready Display, an advanced screen technology that enriches the user experience.

Stacy Fuentes explores in-vehicle connectivity features in the HARMAN zone.

“The HARMAN demonstration really stood out to me, especially the user-friendly display and the comprehensive connectivity features,” said Stacy Fuentes, an attendee from Mexico.

Through its CES booth, Samsung unveiled a bold new vision for the future that integrates smart home technology, AI and security by underscoring how technological progress is moving beyond mere convenience to prioritize user safety and well-being. With its commitment to innovation and a user-centric approach, Samsung continues to shape a smarter, more connected world — paving the way for the next transformative leap in modern living.

At CES 2025 in Las Vegas, Samsung Electronics presented its Home AI vision and redefined the meaning of home. Samsung’s booth introduced immersive future home experiences centered around the themes of Home for Efficiency, Home for Wellness, Home for Loved Ones, Home for Productivity and Home for Art — offering a comprehensive look at how AI is shaping modern living.

Samsung Newsroom explored how the company’s latest innovations are transforming everyday life with intelligent, personalized and connected solutions.

Home for Efficiency

The Home for Efficiency zone demonstrated how AI technology and SmartThings Energy streamline household tasks and energy management. Visitors were impressed by solutions that focused on energy saving and time management, fostering a more eco-conscious lifestyle.

“I feel like [SmartThings Energy features] will have a direct impact in helping me save money,” said Jay Trofe, an attendee from Denver, Pennsylvania. “This will help me greatly reduce my [utility bills], especially when I go away on vacation.”

Samsung showcased AI-powered smart appliances designed to save time and enhance efficiency. The Bespoke AI Laundry Combo, for example, adjusts washing and drying based on fabric type while completing both tasks — eliminating the need to move the laundry across machines. Similarly, the Bespoke AI Jet Bot Combo learns users’ daily routines to autonomously clean floors and manage mopping through Bixby.^[1]

Home for Loved Ones

In the Home for Loved Ones zone, visitors were introduced to AI solutions that help care for family members, pets and plants. Integrated with advanced connected sensors, SmartThings can detect incidents like falls, sending emergency alerts to pre-approved connected devices such as family members’ smartphones, TVs and Family Hub refrigerators.

This exhibition space captured visitors’ attention by showcasing comprehensive management solutions for all household members in user’s lives including pets, children and plants. Highlights included the Galaxy SmartTag2 for tracking pet activity and detecting unusual behavior, and SmartThings-enabled features that send alerts when a baby cries or monitor and adjust the temperature and light levels to support plant care.

 Home for Productivity

The Home for Productivity zone spotlighted tools for optimizing work and study powered by Galaxy AI. Visitors experienced the soon-to-be-released Galaxy Book5 Pro’s AI Select feature, enabling them to instantly search specific areas on the screen or extract text from images for quick and easy access to information.

Home for Art

In the Home for Art zone, visitors were greeted by famous works of art — presented by Samsung Art Store in collaboration with seven renowned art institutions including the Musée d’Orsay, Museum of Modern Art (MoMA), The Metropolitan Museum of Art (MET), Museo Nacional del Prado, Tate, Belvedere and Art Basel. This area offered a unique cultural experience to visitors while showcasing the versatility of Samsung’s cutting-edge screens.

“This space is just breathtaking because it’s so immersive,” said Scott Mulkey, an attendee from Dallas, Texas. “You really feel like you are stepping inside the art.”

Samsung’s CES 2025 booth showcased a wide array of groundbreaking solutions under its “AI for All” vision — from energy-saving technologies to advanced care features for loved ones. Building on its commitment to advancing the intelligent home, Samsung is transforming everyday living with AI-driven innovations that prioritize safety, convenience and enjoyment to give users more time to take care of what matters most.

^[1] Actual implementation planned for 2025.

The Vision Highlight Zone offered a comprehensive look at the future of smart living powered by Samsung’s advanced technologies such as SmartThings and Samsung Knox. Each section of Samsung’s dynamic booth demonstrated the unlimited potential of AI and IoT technologies within and beyond the home — highlighting smart solutions designed to optimize home environments, shared residential spaces, offices, commercial settings, vehicles and even marine vessels.

Watch the video below to see how Samsung’s booth brought an AI-powered future to life.

The press conference underscored Samsung’s focus on seamless connectivity between devices and a unified user experience enabled by AI. Expanding the scope of its technology outside the smart home, the company introduced innovative solutions for vehicles and marine vessels leveraging One UI and SmartThings.

Samsung further emphasized the evolving role of technology, moving beyond mere functional convenience to foster social value through AI-driven personalization and sustainable solutions.

Watch the video below for key highlights from Samsung’s CES 2025 press conference and an in-depth look at the company’s forward-thinking innovations.

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

The event is scheduled to begin at 2:00 p.m. local time (12:00 a.m. SAST – 7 January) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.

Enhanced AI Enables More Intuitive User Experiences

One UI 7 brings powerful updates to Galaxy AI features^[1], including advanced writing assist tools. Integrated into AI OS, they allow users to boost their productivity where texts can be selected, without needing to switch between applications. This capability expands on the powerful writing assist tools already available to Galaxy users, offering AI-powered options to summarize content, check spelling and grammar, and automatically format notes into bullet points.

Upgraded call features with One UI 7 push the boundaries of communication and connection through call transcripts, with support for 20 languages^[2]. When call recording is enabled, recorded calls will automatically be transcribed for reference later on, eliminating the need to take notes manually while multi-tasking.

Bold New Design for Greater Personalization and Control

One UI 7’s powerful AI features come with a significant new look, based on a new notification system that streamlines communication with easy access from the device’s lock screen. It includes Now Bar, which highlights relevant activities across various features like Interpreter, Music, Recording, Stopwatch and more. By offering instant access to important notifications, Now Bar reduces the need to constantly unlock the device and allows users to engage with key information effortlessly. Set to be supported on upcoming Galaxy S series devices, Now Bar will transform the lock screen experience, which will continue to evolve with more intelligent experiences in the future.

These feature upgrades are all anchored in a simple, impactful and emotive design. Together, these principles shape streamlined and cohesive experiences for Galaxy users. Defined by bold, iconic design choices, One UI 7 reduces visual clutter and fosters an inviting experience designed to resonate with users on a personal level and enable intuitive mobile experiences across AI features.

A simplified home screen, redesigned One UI widgets, and lock screen—among other features—work together to grant users granular control over every detail and make customization intuitive and seamless.

A redesigned camera UX allows more intuitive control over advanced settings. Camera buttons, controls, and modes have been reorganized to make it easier to find the features you need and to give you a clearer preview of the picture you’re taking or the video you’re recording.

For Pro and Pro video modes, the manual settings layout has also been simplified, making it easier to focus on the picture or video you’re shooting. A new zoom control is available when you’re recording in Pro video mode, allowing you to control the zoom speed for smooth transitions.

The official One UI 7 release will commence with upcoming Galaxy S series devices, featuring additional AI capabilities including enhanced on-device AI functions, starting from the first quarter of 2025. In line with Samsung’s commitment to extend its OS upgrade policy, the update will gradually roll out to other Galaxy devices.

The One UI 7 beta program will be first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the U.S., from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members.

^[1] Screen image simulated for illustrative purposes. Actual UX/UI may vary.
^[2] Supporting total of 29 languages including local dialects: Arabic, Chinese (China mainland, Hong Kong, Taiwan), English (Australia, India, United Kingdom, United States), Dutch, French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil, Europe), Romanian, Russian, Spanish (Mexico, Spain, United States), Swedish, Thai, Turkish and Vietnamese. Features may vary depending on each country or region.

Centered on the theme “AI for All: Connectivity in the Age of AI,” Samsung’s booth highlighted the company’s unwavering commitment to industry-leading innovation and strategic work in improving lives. With the potential to enhance experiences at home, at work, and everywhere in between, Samsung’s vision for AI encompasses all aspects of daily life.

The Samsung booth at CES 2024 showcased the company’s innovations in the Sustainability Zone, SmartThings Zone, Screen Experience Zone, Home Experience Zone, and Mobile Experience Zone

Visitors gathered at the entrance to view the company’s newly announced AI vision on The Wall, an ultra-large MICRO LED display

Eco-Conscious Insights at the Sustainability Zone

Upon stepping into the booth, attendees were welcomed into the Sustainability Zone that provided insights into Samsung’s environmental strategy, resource circularity efforts, and accessibility enhancements. Featuring a wall built from recycled materials, the zone demonstrated how sustainability shapes the company’s developmental direction. Additionally, attendees learned about partnerships with startups working to tackle environmental issues as well as SmartThings Energy — the company’s home energy service helping users live more eco-consciously.

View of the Sustainability Zone

Attendees viewed details of Samsung’s sustainability efforts at the Circular Workshop

Smarter Living Made Simple at the SmartThings Zone

In the SmartThings Zone, attendees interacted with Samsung’s ever-expanding home ecosystem — which currently includes 196 SmartThings-compatible devices and products from 48 partner companies. The zone featured a variety of scenarios related to different tasks and rooms in the home, allowing users to imagine how SmartThings could improve their daily lives. Topping off the engaging experience, attendees were able to enjoy a live cooking show with British food influencer Oli Paterson.

View of the SmartThings Zone

(From left) Visitors engaged in immersive gaming experiences. Attendees tested out a number of SmartThings-enabled capabilities including Pet Care.

Breaking the Boundaries of Entertainment at the Screen Experience Zone

Samsung welcomed visitors to learn how the company is enhancing its displays with AI technology at the Screen Experience Zone. Presenting its suite of premium TVs including the new Transparent MICRO LED, the zone transformed content viewing from a passive activity into an immersive experience. What’s more, attendees were excited to meet the newly revamped Ballie — Samsung’s AI companion robot that offers more personalized services.

View of the Screen Experience Zone

The new Transparent MICRO LED display and Ballie robot attracted the attention of many viewers

An AI-Powered Lifestyle at the Home Experience Zone

The Home Experience Zone invited attendees to learn how AI technology minimizes the hassle of chores and daily tasks through Samsung’s home appliances — including the Bespoke AI Laundry Combo, Bespoke 4-Door Flex Refrigerator with AI Family Hub+, and more. In this zone, attendees witnessed how smart cycles like AI OptiWash and AI Optimal Dry enhance the laundry process and how intelligent features such as AI Vision Inside manages food ingredients.

View of the Home Experience Zone

Visitors listened to detailed explanations of Samsung’s suite of Bespoke home appliances

A Hyper-Connected Device Ecosystem at the Mobile Experience Zone

The Mobile Experienc10e Zone at the end of the booth featured Samsung’s portable devices. Attendees tested the new AI capabilities, upgraded processing power, and precise touchscreen of the latest Galaxy Book4 series. Additionally, the zone illustrated the company’s partnerships with industry leaders, such as Microsoft, who are building a more connected Galaxy ecosystem.

View of the Mobile Experience Zone

Attendees tested out the new Galaxy Book4 series and gained insights into the hyper-connected Galaxy ecosystem

Samsung Electronics Co., Ltd. today shared its vision for how artificial intelligence (AI) technology will enable people to experience their devices more intuitively and conveniently than ever before. Presenting these ideas at a press conference at CES® 2024, Samsung teamed up with key partners to outline the technology behind this vision and how new products and services use AI capabilities to make life easier.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”

AI-Enabled Visual Display Products and Digital Appliances Bring New Experiences to the Home

During the CES press conference, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, outlined the ways in which AI technology is transforming how Visual Display products and Digital Appliances are used. For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and a two times faster NPU than its predecessor. Thanks to NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro. Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyzes voice and background noise by AI to optimize your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theater. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalized content, and service recommendations to upscale your entertainment experience.

As for viewers with different needs, Samsung also provides innovative accessibility features. A sign language feature in Samsung Neo QLED can be easily controlled with gestures for the hearing impaired, and an Audio Subtitle feature turns text subtitles into spoken words in real-time for the visually impaired.

Furthermore, Samsung is introducing the new The Premiere 8K, a projector that features not only a 150-inch display, but also the world’s first wireless 8K transmission for a projector. With The Premiere 8K, users will be able to enjoy a full-scale viewing experience like that of the cinema in the comfort of their own homes.

As for sound, Samsung also introduced Music Frame, a speaker with a customizable cover that integrates seamlessly into users’ homes. Via Q-Symphony feature, the Music Frame syncs with Samsung TVs and soundbars, bringing enriched bass and surround sound of dual built-in woofers to the home with minimal effort.

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customized services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are.

To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ ^{[1] [2]}. This refrigerator boasts a 32-inch screen that features the new AI Vision Inside ^[3], which uses an internal camera to recognize up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients. Users can also set “use by dates” on the Bespoke 4-Door Flex Refrigerator with AI Family Hub screen for food items, which then allows the refrigerator to send a notification when the set date draws near. By conveniently helping to save money by reducing food waste, these AI features enable more environmentally conscious lifestyles. The Anyplace Induction range takes AI connectivity a step further, as recipes saved on Samsung Food can be shared to the cooktop’s 7-inch display so that users can easily follow along while cooking.

Samsung’s AI technology extends to appliances beyond the kitchen, as well. The new Bespoke AI Laundry Combo — an All-in-One washer and dryer — features the AI Hub ^[4], which is a 7-inch LCD display that acts as an intuitive control center for managing laundry, allowing users to enjoy a simple washing and drying experience. It personalizes washing and drying by remembering users’ habits and using machine learning to suggest cycles. Meanwhile, Samsung’s upcoming vacuum and mop robot cleaner, the Bespoke Jet Bot Combo ^[5], utilizes AI technology to provide a more convenient, effective cleaning experience. With AI Object Recognition upgraded from the previous robot cleaner lineup, it will be able to distinguish more objects, as well as detect stains and spaces ^[6]. The Bespoke Jet Bot Combo also recognizes the type of floor it encounters — along with carpet length — and adjusts its settings accordingly.

Samsung Reveals Galaxy Book4 as Company’s Most AI-Ready Laptop Series Yet

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible.

Using intelligent, intuitive AI capabilities, Microsoft Copilot ^[7] connects the Galaxy Book4 series with Samsung Galaxy smartphone to make them work seamlessly together, so that it feels like just one device. Microsoft Copilot can find, read or summarize text messages from a user’s Galaxy smartphone and even automatically create and send messages on a user’s behalf directly from the PC. Without having to turn on the smartphone and open each individual app, the Galaxy Book4 series can access smartphone functions and information more quickly and intelligently.

The Galaxy Book4 series can now turn Samsung Galaxy smartphones’ powerful camera into a PC webcam ^[8], using it for video calls on virtual conferencing apps. Users can switch freely between front and rear cameras with just a click on their PC, and it also offers a variety of features from Galaxy smartphones – including Background Blur and Auto-framing – that help focus on the speaker’s image in any environment.

Through tight, ongoing collaboration between Samsung and Microsoft, more intelligent capabilities will continue to be made possible on the Galaxy Book4 series, with the above connectivity features being available starting from March.

Plus, the Galaxy Book4 series can be paired with other Galaxy devices beyond smartphones. Tab S9 Ultra can be used as an additional PC monitor, and users can enjoy crystal-clear sound quality with reduced latency when the PC is connected with Galaxy Buds2 Pro. With all these capabilities and more, the Galaxy Book4 series is designed to deliver the best PC experience possible.

Better Connecting Users and Devices through Spatial Intelligence

Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted the exciting new ways in which AI technology is impacting the relationship between users and their devices, including Samsung’s vision for SmartThings: The more Samsung devices a customer uses, the smarter those devices become and the better they can understand and support daily life.

Spatial AI is the key to enabling this vision, by helping devices understand the living space and routines of the user, thus enabling more a personalized home management experience. SmartThings uses LiDAR ^[9] on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices.  And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs. Furthermore, a simple QR code will allow users to add family and friends to their SmartThings ecosystem, so that every member of the household can create their own routines.

Using smart sensors and AI, SmartThings can detect unusual circumstances, such as a fall, and send alerts to designated family and caregivers.  Also, thanks to the Galaxy SmartTag2, users can track their pets’ activities and digitally store identifying information by attaching the tag to a collar or harness ^[10].

Another point EVP Jung discussed was how the Bixby voice assistant is allowing smart homes to become more dynamic with its enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on an understanding of the user’s location and activities.  Key technologies like Multi Device Wakeup combined with a shared communication protocol, enable Bixby to listen to commands with all the devices in a room but then only perform the requested action on the most relevant device. So if a user is in the kitchen watching a recipe video on their Family Hub, and they can call out, “Hey, Bixby! Play music!”  At that point, music will play from the user’s smart speaker, but the recipe video will continue to play on the Family Hub, uninterrupted.

The TV, with the Samsung Daily + Service, will increasingly become a central hub for much of this smart home functionality, while also granting access to a variety of additional services. These include video calls through ConnecTime, video veterinary consultation services ^[11], and Workout Tracker — through which workout data can be transferred to Samsung’s smart watches. Samsung also announced the new Samsung Daily Board, which displays useful information about users’ homes, such as the weather or a live security camera feed from a home security system without the TV even being turned on.  As is the case with SmartThings features, users can also access this information via voice command.

Bringing the Home and Car Closer Together With Home-to-Car Capabilities

Samsung also announced developments in the automotive industry, starting with a partnership with Hyundai Motor Group.  Samsung and Hyundai have signed a memorandum of understanding (MOU), which was announced ahead of CES 2024. Under the agreement, users will have access to Home-to-Car and Car-to-Home services, courtesy of SmartThings connectivity. Haeyoung Kwon, Head of Infotainment Development Center and SDV ^[12] Execution Sub-Division at Hyundai Motor Group, delivered remarks regarding the partnership.

“Using Hyundai Motor Group’s software-defined vehicle, SmartThings will now work with Hyundai, Kia, and Genesis vehicles through the app,” Kwon said. “All of us at Hyundai Motor Group appreciate our partnership with Samsung, and we’re excited about the new features we’re bringing to your vehicles through smarter connectivity.”

Through SmartThings, users will be able to utilize voice commands to remotely perform functions in their car, such as heating it up in advance or opening and closing windows. SmartThings connectivity goes the other way, too, with users able to control home functions from their vehicle. Users will be able to automatically open and close garage doors based on the location of the car, as well as regulate home temperature. All of these actions can be carried out via voice commands.

Additionally, Samsung has further deepened the longstanding partnership with HARMAN to elevate the way users experience driving. Michelle Gattuso, Vice President of Product Management at HARMAN, discussed how the two companies are building new technologies to elevate the driving experience.

“Samsung’s leadership in consumer technology — together with HARMAN’s automotive expertise — has opened the door to game-changing experiences like HARMAN Ready Care, Ready Vision and Ready Display,” Gattuso said. “But now, the work we do with Samsung is getting even more integrated. Samsung and HARMAN are working in lockstep to bring even more impactful experiences to the entire in-cabin ecosystem.”

HARMAN’s Ready Care, which focuses on driver safety, implements deep learning neural networking techniques to monitor the driver’s movement and cognitive alertness, and can provide personalized reminders and alerts. Additionally, Ready Care can now identify whether passengers are adults or children, and adjust airbag deployment settings accordingly.

Furthermore, Ready Vision brings an intuitive display directly to windshields — courtesy of augmented reality — in drivers’ line of sight, right when they need it. For example, drivers have access to a map that updates according to routes in real time, as well as recommendations for the fastest route or where to stop for coffee. Another HARMAN product, Ready Upgrade, allows automakers to frequently update their vehicle’s hardware and software. This keeps vehicles relevant, modern and efficient for longer.

Samsung Focuses on Security and Privacy Across Devices

In this future of AI-enabled, deeply interconnected devices, Samsung recognizes that security and privacy are paramount. Shin Baik from the Mobile Experience Security Team discussed the company’s security solutions as a foundation for the hyper-connected era.

One such solution is Samsung Knox Matrix, which now provides end-to-end encryption across many Samsung Galaxy smartphones and smart TVs. The technology will allow devices to monitor each other to identify and isolate security threats. Knox Vault, which helps keep user data safe on some of Samsung’s most popular devices, has been expanded to cover more devices connected by SmartThings, such as Samsung Neo QLED 8K TVs. Additionally, Samsung’s partnerships with major tech companies allow users to experience security and privacy in a way that is tailored to their specific needs.

Samsung Makes Strides in Responsible Materials, Energy Management, and Accessibility

Meanwhile, Inhee Chung, Vice President of the Samsung Corporate Sustainability Center, highlighted Samsung’s plans for a more circular economy. As part of these plans, Samsung increasingly incorporates recycled materials into its products — including recycled plastic sourced from discarded fishing nets in Galaxy devices ^[13], recycled plastic in TVs, and recycled aluminum in Bespoke refrigerators ^[14]. Additionally, the company’s Certified ReNewed program — available in the U.S. and select European countries — offers affordable refurbished phones, while Galaxy Upcycling allows consumers to reuse or repurpose their old phones in creative ways. The company plans to scale up recycling and upcycling, as well.

As for the ways Samsung’s technology contributes to sustainability efforts, the company is utilizing AI to make the use of its products more energy-efficient through features like SmartThings AI Energy Mode, which automatically optimizes energy usage to help users save electricity. These features are yet another example of how AI technology will not only make lives easier, but also allow consumers to live in a way that is more environmentally and economically responsible.

Thanks to a new collaboration with Tesla, SmartThings Energy is becoming even more useful both inside and outside of the home. The collaboration has integrated SmartThings Energy with Tesla products, including electric vehicles (EVs), the Powerwall home battery, Solar Inverter and Wall Connector EV charging solution.  Another benefit is that SmartThings Energy users can take advantage of the Tesla app’s Powerwall “Storm Watch” function, which flags severe weather through SmartThings not only on the Tesla app, but also on users’ connected Samsung TVs and mobile phones. SmartThings can also help users prepare for power outages by activating AI Energy Mode to extend the usage time of backup energy stored in their Tesla Powerwalls.

Samsung is adding new features to increase device accessibility, such as digital appliances responding to hands-free gestures. Additionally, mobile devices provide auto-generated captions during calls, and TVs and displays offer a new, AI-enabled text-to-speech feature that converts subtitles into spoken audio. To further aid those with low vision, Relumino Together is a new viewing mode on Samsung TVs that enables users of all abilities to watch TV together, with or without visual adjustments. Now, everyone can enjoy home entertainment together at the same time.

For more information visit: https://news.samsung.com/za/ces-2024

^[1] Product name is for North America only. Product is referred to as “Bespoke 4-Door French Door Refrigerator with Family Hub+” in other regions.

^[2] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.

^[3] As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is covered by hand and not recognizable, it may be listed as an unknown item. The camera cannot identify or list any food items in the fridge door bins or freezer. Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

^[4] Does not mean all services available on the AI Hub are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Smart Dial 2) AI Opti Wash & Dry and 3) Bixby features. The learning models may be updated time to time and may yield incomplete or incorrect information.

^[5] Currently in development and subject to change.

^[6] The upgraded AI Object Recognition is expected to be available in the 2^nd half of 2024.

^[7] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account to be used both on PC and Phone. Timing of feature and availability may vary by market and device.

^[8] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account, Wi-Fi network connection to be used both on PC and Phone. Availability may vary by device.

^[9] Light Detection and Ranging (LiDAR) is an optical technology used for distance sensing.

^[10] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings application, along with user registration by email.  The SmartTag2 finder’s device must support NFC reading and be connected to the internet.

^[11] Samsung Daily+ offers access to 3^rd party veterinary consultation services such as Dr. Tail.

^[12] Software Defined Vehicle

^[13] Recycled plastic sourced from discarded fishing nets are incorporated into the Samsung Galaxy S22 series, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Flip4, Galaxy Z Fold4, Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Tab S9 Series, Galaxy Tab S9 FE series, Galaxy Book3 series, Galaxy Book4 series, Galaxy Buds2 Pro, Galaxy Buds FE and more.

^[14] Recycled Aluminum is incorporated into BESPOKE refrigerator door panels for models including RQ38B9981APG, RR40B9971APG, RR40B99C5AP/**, RW33B99*****, RW33B99C5TF/**, RZ38B98*****, and RZ38B98C5AP/**

*The content was revised on March 20th, 2024 to provide more accurate information.