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		<title>AI Home Appliances &#8211; Samsung Newsroom South Africa</title>
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            <title>AI Home Appliances &#8211; Samsung Newsroom South Africa</title>
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        <currentYear>2025</currentYear>
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				<title>[CES 2026] From Communication to Understanding…Samsung to Unveil the Next Stage of AI Appliances</title>
				<link>https://news.samsung.com/za/ces-2026-from-communication-to-understandingsamsung-to-unveil-the-next-stage-of-ai-appliances?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 26 Dec 2025 11:43:37 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2026]]></category>
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									<description><![CDATA[In the 1980s, Samsung Electronics introduced groundbreaking innovations such as talking refrigerators, air conditioners equipped with microcomputer chips and]]></description>
																<content:encoded><![CDATA[<p>In the 1980s, Samsung Electronics introduced groundbreaking innovations such as talking refrigerators, air conditioners equipped with microcomputer chips and microwave ovens with built-in TVs. Over the past four decades, the company has continued to innovate — leading to today’s Bespoke AI appliances that deliver personalised solutions for each user.</p>
<p>&nbsp;</p>
<p>Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.</p>
<p>&nbsp;</p>
<div class="youtube_wrap">
<p><iframe title="Samsung Home Appliance &quot;Firsts&quot; In a Minute [Teaser]│Samsung at CES 2026" src="https://www.youtube.com/embed/FFDC5VHreoI" width="718" height="404" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
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				<title>Samsung To Unveil New AI-Connected Living Line-up at CES 2026</title>
				<link>https://news.samsung.com/za/samsung-to-unveil-new-ai-connected-living-line-up-at-ces-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 22 Dec 2025 15:33:11 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[CES 2026]]></category>
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									<description><![CDATA[  Samsung Electronics Co., Ltd. has announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-24366 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main1.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main1.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main1-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main1-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. has announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company will highlight a series of improvements in home living that merge AI-powered customised care and powerful hardware-supported performance. This year, the company is enhancing its Bespoke AI living appliance line-up with smarter fabric care, intuitive temperature control and more convenient cleaning experiences — all designed to adapt to users&#8217; lifestyles through seamless synergy between its devices. Featured innovations include the upgraded Bespoke AI AirDresser, Bespoke AI Laundry Combo, Bespoke AI WindFree Pro Air Conditioner and the flagship Bespoke AI Jet Bot Steam Ultra robot vacuum.</p>
<p>&nbsp;</p>
<p>“This year, to enhance the living experience, we are unveiling our upgraded Air Dresser, Laundry Combo, and WindFree Air Conditioner, developed by integrating valuable customer feedback and leveraging the R&amp;D expertise we have accumulated over the years,” said Jeong Seung Moon, EVP and Head of the R&amp;D Team for the Digital Appliances (DA) Business at Samsung Electronics. “Through our continuous innovation, we are elevating how users interact with their appliances on a day-to-day basis.”</p>
<p>&nbsp;</p>
<h3><strong>Faster Full Cycles, Enhanced Drying, and Smarter Care With the Bespoke AI Laundry Combo</strong></h3>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-24367 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main2.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main2.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main2-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main2-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Following its 2024 debut, the 2026 Bespoke AI Laundry Combo is launching with upgrades that shorten wash-to-dry cycles and enhance drying performance. The Super Speed cycle leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+, which not only automatically opens the door, but also activates internal air circulation after wash-only cycles to keep remaining laundry from developing a musty odor.</p>
<p>&nbsp;</p>
<p>Additionally, the upgraded AI Wash &amp; Dry+<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a> uses multiple sensors to optimise performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric<a href="#_ftn2" name="_ftnref2"><span><sup>[2]</sup></span></a> types — including Outdoor and Denim — and monitors soil levels in real time. The newly applied Wide Lint Filter features a one-touch design for easier cleaning, and a dual-layer design and large capture area to provide thorough collection of lint and particles This year, in addition to the original 7” LCD screen model, a more affordable variant with a 2.8” LCD screen and jog dial is also being introduced to cater to diverse customer needs.</p>
<p>&nbsp;</p>
<h3><strong>Bespoke AI AirDresser Now Offers Stronger Wrinkle Care and Smarter Drying</strong></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-24368" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main3.jpg" alt="" width="1000" height="563" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main3.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main3-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main3-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Three years after its predecessor, Samsung&#8217;s upgraded Bespoke AI AirDresser is returning with enhanced performance and greater convenience. It features the new Auto Wrinkle Care function, which leverages an enhanced Dual AirWash and Dual JetSteam system to help smooth out wrinkles quickly and effortlessly in busy mornings. The Dual JetSteam also effectively maintains the freshness of clothing by infusing high temperature heat deep into the fabric – reducing 99.9% of certain viruses<a href="#_ftn3" name="_ftnref3"><span><sup>[3]</sup></span></a> and bacteria<a href="#_ftn4" name="_ftnref4"><span><sup>[4]</sup></span></a> and 99% of unpleasant odours<a href="#_ftn5" name="_ftnref5"><span><sup>[5]</sup></span></a>. Furthermore, the model features an intelligent drying course that adjusts drying time to suit small, medium, or large loads. This ensures optimal drying, preventing over or under-drying and protects fabric quality.</p>
<p>&nbsp;</p>
<p>A standout feature is its synergy with the Bespoke AI Laundry Combo. The Auto Cycle Link<a href="#_ftn6" name="_ftnref6"><span><sup>[6]</sup></span></a> recommends an appropriate drying course on the Air Dresser once a wash cycle ends. When certain cycles designed for special care – such as the Blouse Cycle – are selected on the Combo, the same option is automatically queued on the AirDresser, creating a continuous garment care flow. The refreshed design also includes a sleek One Body Door and 2.8&#8243; LCD screen for improved usability.</p>
<h3></h3>
<h3><strong>Bespoke AI WindFree Pro Air Conditioner Delivers Various Tailored Wind Modes with Multi Blades</strong></h3>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-24369 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main4.jpg" alt="" width="1000" height="558" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main4.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main4-768x429.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>This year’s new WindFree Air Conditioner incorporates AI technology<a href="#_ftn7" name="_ftnref7"><span><sup>[7]</sup></span></a> and Motion Wind to address the key attribute that influences customer purchasing decisions, which are wind modes<a href="#_ftn8" name="_ftnref8"><span><sup>[8]</sup></span></a> . The number of blades have increased from one to three, enabling airflow to be directed in multiple directions according to user preferences. The Triple Motion Wings create seven tailored wind modes — including Max Wind, which delivers instant cooling 15% faster;<a href="#_ftn9" name="_ftnref9"><span><sup>[9]</sup></span></a> Surround Wind, which spreads airflow evenly; Long Reach Wind, which sends cool air twice as far;<a href="#_ftn10" name="_ftnref10"><span><sup>[10]</sup></span></a> and Down Wind, which quickly drives warm air downward for faster delivery of cool air. With radar-based AI Direct and Indirect Wind modes, the system senses user presence and automatically directs or diverts airflow to enhance comfort.</p>
<p>&nbsp;</p>
<p>The model also includes AI Fast &amp; Comfort Cooling, which analyses temperature, humidity, and room size to automatically activate optimised cooling. Based on usage patterns, <a href="#_ftn11" name="_ftnref11"><span><sup>[11]</sup></span></a> it offers Fast Cooling, WindFree comfort and cold-free Dry Comfort. In addition, AI Energy Mode monitors both usage behaviour and external conditions to minimise compressor fluctuations, helping reduce energy consumption by up to 30%.<a href="#_ftn12" name="_ftnref12"><span><sup>[12]</sup></span></a></p>
<p>&nbsp;</p>
<h3><strong>Bespoke AI Jet Bot Steam Ultra Brings Object and Liquid Recognition for Smarter Navigation</strong></h3>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-24370 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main5.jpg" alt="" width="1000" height="560" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main5.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/12/Samsung-Digital-Appliances-CES-2026-Samsung-To-Unveil-New-AI-Connected-Living-Lineup_Main5-768x430.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>The newly launching Bespoke AI Jet Bot Steam Ultra comes with advanced recognition technologies designed to reduce human intervention and simplify cleaning like never before. Powered by a Qualcomm Dragonwing<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> processor, it offers deep learning–based AI Object Recognition<a href="#_ftn13" name="_ftnref13"><span><sup>[13]</sup></span></a> to better detect humans,<a href="#_ftn14" name="_ftnref14"><span><sup>[14]</sup></span></a> cats and dogs,<a href="#_ftn15" name="_ftnref15"><span><sup>[15]</sup></span></a> as well as hard-to-see obstacles like cables or rugs. This model also supports AI Liquid Recognition, allowing it to detect liquid spills<a href="#_ftn16" name="_ftnref16"><span><sup>[16]</sup></span></a> and determine whether to clean or avoid them based on the user’s set preference. Additionally, upgraded Easy Pass Wheel technology raises the body and lowers the wheels to climb thresholds of up to 2.4 inches.<a href="#_ftn17" name="_ftnref17"><span><sup>[17]</sup></span></a></p>
<p>&nbsp;</p>
<h3><strong>Samsung at CES</strong></h3>
<p>For firsthand experiences of Samsung’s latest innovations in AI-connected living, attendees of CES 2026 can visit Samsung’s showroom located inside Wynn Las Vegas. Visit Samsung’s CES 2026 <a href="https://news.samsung.com/global/ces-2026">landing page</a> to find out more about the company’s participation at the event.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span><sup style="font-size: small;">[1]</sup></span></a><span style="font-size: small;"> AI Wash &amp; Dry+&#8217;s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.</span></p>
<p><a href="#_ftnref2" name="_ftn2"><span><sup style="font-size: small;">[2]</sup></span></a><span style="font-size: small;"> Based on AI-based algorithm and internal testing using the AI Wash &amp; Dry+ cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. It is capable of recognising Outdoor, Denim, Normal, Towel, and Delicates.Actual results may vary depending on individual use.</span></p>
<p><a href="#_ftnref3" name="_ftn3"><span><sup style="font-size: small;">[3]</sup></span></a><span style="font-size: small;"> Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilisation course. Result: reduces 99.9% of certain viruses, including Influenza A, Adenovirus, Infectious canine hepatitis virus (ICHV), Coronavirus, Porcine epidemic diarrhea virus (PEDV), Herpes, Infectious bovine rhinotracheitis virus (IBRV), Enterovirus, Rhinovirus, Rotavirus, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment.</span></p>
<p><a href="#_ftnref4" name="_ftn4"><span><sup style="font-size: small;">[4]</sup></span></a><span style="font-size: small;"> Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilisation course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment.</span></p>
<p><a href="#_ftnref5" name="_ftn5"><span><sup style="font-size: small;">[5]</sup></span></a><span style="font-size: small;"> Based on internal testing. Results provided to and interpreted by Intertek. When Normal and Bulky Care mode is operated, odor concentration is reduced by over 99% (the average deodorisation rate of 17 gases). Results may vary depending on the actual usage environment.</span></p>
<p><a href="#_ftnref6" name="_ftn6"><span><sup style="font-size: small;">[6]</sup></span></a><span style="font-size: small;"> Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.</span></p>
<p><a href="#_ftnref7" name="_ftn7"><span><sup style="font-size: small;">[7]</sup></span></a><span style="font-size: small;"> To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required.</span></p>
<p><a href="#_ftnref8" name="_ftn8"><span><sup style="font-size: small;">[8]</sup></span></a><span style="font-size: small;"> Based on an internal Samsung survey of consumers across Brazil, India, Korea, Italy, Thailand and Turkey.</span></p>
<p><a href="#_ftnref9" name="_ftn9"><span><sup style="font-size: small;">[9]</sup></span></a><span style="font-size: small;"> Based on internal testing on the AR70H12CAAWNEU compared with the Samsung conventional AQ12EASER model.</span></p>
<p>&#8211; Installation area of 68㎥ at 35℃, standard outdoor cooling condition.</p>
<p>&#8211; Time taken for indoor temperature to drop from 33℃ to 25℃ in Max mode.</p>
<p>&#8211; values may vary depending on the actual testing conditions and environment.</p>
<p><a href="#_ftnref10" name="_ftn10"><span><sup style="font-size: small;">[10]</sup></span></a><span style="font-size: small;"> Based on internal testing on the AR70H12CAAWNEU compared with the old AR12TXCAAWKEU model</span></p>
<p>&#8211; Installation area of 326㎥ (positioned at 2m height) at 35℃, standard outdoor cooling condition.</p>
<p>&#8211; Distance of airflow reach measured during cooling operation, at maximum airflow and the highest blades position setting.</p>
<p><a href="#_ftnref11" name="_ftn11"><span><sup style="font-size: small;">[11]</sup></span></a><span style="font-size: small;"> The SmartThings server stores user data, preferences and usage patterns to suggest the most useful options.</span></p>
<p><a href="#_ftnref12" name="_ftn12"><span><sup style="font-size: small;">[12]</sup></span></a><span style="font-size: small;"> The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy Mode being on and off in AR07D9181HZN model’s AI comfort mode. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.</span></p>
<p><a href="#_ftnref13" name="_ftn13"><span><sup style="font-size: small;">[13]</sup></span></a><span style="font-size: small;"> Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.</span></p>
<p><a href="#_ftnref14" name="_ftn14"><span><sup style="font-size: small;">[14]</sup></span></a><span style="font-size: small;"> Only recognises a human presence based on generic visual indicators, and cannot identify individual people. Recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required.</span></p>
<p><a href="#_ftnref15" name="_ftn15"><span><sup style="font-size: small;">[15]</sup></span></a><span style="font-size: small;"> Only recognises a pet presence based on generic visual indicators, and cannot identify individual pets. Recognition capabilities may be limited by the posture or position of a cat. The ability to recognise your pet may vary depending on the type of animal and the living environment. A Wi-Fi connection and Samsung account are required.</span></p>
<p><a href="#_ftnref16" name="_ftn16"><span><sup style="font-size: small;">[16]</sup></span></a><span style="font-size: small;"> A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 2.8 in x 2.8 in (0.5 oz. or 15ml in volume) or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amounts of liquid on the floor may cause secondary contamination.</span></p>
<p><a href="#_ftnref17" name="_ftn17"><span><sup style="font-size: small;">[17]</sup></span></a><span style="font-size: small;"> Based on internal testing, Jet Bot Steam&#8217;s highest crossing height for a vertical, single tier threshold is 1.8 inches. It can also cross thresholds up to 2.4 inches high, including 1.8 inches threshold with an additional 0.6 inches height. The gap between thresholds should be greater than 3.5 inches. Results may vary depending on actual usage conditions. The Climb Zone must be set beforehand via SmartThings to use this feature. A Wi-Fi connection and a Samsung account are required.</span></p>
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				<title>Samsung Launches ‘Why Samsung’ Global Campaign, Highlighting AI, Connectivity, Security and Reliability in Home Appliances</title>
				<link>https://news.samsung.com/za/samsung-launches-why-samsung-global-campaign-highlighting-ai-connectivity-security-and-reliability-in-home-appliances?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 08 Dec 2025 16:10:13 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AI Home]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[KNOX]]></category>
		<category><![CDATA[SmartThings]]></category>
                <guid isPermaLink="false">https://bit.ly/4iIZtj5</guid>
									<description><![CDATA[Samsung Electronics has launched “Why Samsung,” a global campaign that highlights four core values that set the company’s home appliances apart: Bespoke AI,]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics has launched “Why Samsung,” a global campaign that highlights four core values that set the company’s home appliances apart: Bespoke AI, SmartThings<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a>, Security and Reliability.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><iframe title="Why Samsung Home Appliances" src="https://www.youtube.com/embed/TynrTOU0eO4" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>&nbsp;</p>
<p>The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, it began in October.</p>
<p>To kick off the campaign, Samsung released a video that highlights the innovative Artificial Intellifence (“AI”) technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimised performance for every cycle, while the robot vacuum cleaner provides personalised experiences tailored to users’ lifestyles and needs.</p>
<p>&nbsp;</p>
<p>Robust security ensures users can enjoy their smart appliances with confidence.<a href="#_ftn2" name="_ftnref2"><span><sup>[2]</sup></span></a> In particular, Knox provides thorough protection from malware and external threats.<a href="#_ftn1" name="_ftnref3"><span><sup>[3]</sup></span></a> Also, SmartThings<sup>1</sup>, with its unparalleled connectivity, serves as the central engine of the AI home.</p>
<p>&nbsp;</p>
<p>Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service<a href="#_ftn4" name="_ftnref4"><span><sup>[4]</sup></span></a> &#8211; now available in more than 120 countries<a href="#_ftn5" name="_ftnref5"><span><sup>[5]</sup></span></a> &#8211; and providing up to seven years of free One UI upgrades<a href="#_ftn6" name="_ftnref6"><span><sup>[6]</sup></span></a> that keep products up to date with the latest AI features and security enhancements.</p>
<p>&nbsp;</p>
<p>“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why … Samsung&#8230;”</p>
<p>&nbsp;</p>
<p>Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span><sup style="font-size: small;">[1]</sup></span></a><span style="font-size: small;"> Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.</span></p>
<p><a href="#_ftnref2" name="_ftn2"><span><sup style="font-size: small;">[2]</sup></span></a><span style="font-size: small;"> For further information, see: <span><a href="https://docs.samsungknox.com/admin/fundamentals/whitepaper/samsung-knox-mobile-security/system-security/knox-vault/">Knox Vault | Fundamentals | Samsung Knox Documentation</a></span></span></p>
<p><a href="#_ftnref3" name="_ftn3"><span><sup style="font-size: small;">[3]</sup></span></a><span style="font-size: small;"> Verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating.</span></p>
<p><a href="#_ftnref4" name="_ftn4"><span><sup style="font-size: small;">[4]</sup></span></a><span style="font-size: small;"> HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model.</span></p>
<p><a href="#_ftnref5" name="_ftn5"><span><sup style="font-size: small;">[5]</sup></span></a><span style="font-size: small;"> As of August 2025.</span></p>
<p><a href="#_ftnref6" name="_ftn6"><span><sup style="font-size: small;">[6]</sup></span></a><span style="font-size: small;"> Supported on Wi-Fi-enabled home appliances released in 2024 and later.</span></p>
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				<title>[Interview] Auto Open Door Brings Everyday Convenience to Home Appliances</title>
				<link>https://news.samsung.com/za/interview-auto-open-door-brings-everyday-convenience-to-home-appliances?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 15 Sep 2025 15:17:44 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Auto Open Door]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[IFA]]></category>
		<category><![CDATA[IFA 2025]]></category>
		<category><![CDATA[Interview]]></category>
                <guid isPermaLink="false">https://bit.ly/3Icg0ya</guid>
									<description><![CDATA[Anyone who has stood in front of a refrigerator with arms full of groceries or tried to pull out damp laundry long after a wash cycle has likely wished for a]]></description>
																<content:encoded><![CDATA[<p>Anyone who has stood in front of a refrigerator with arms full of groceries or tried to pull out damp laundry long after a wash cycle has likely wished for a helping hand to open the door. In response, Samsung Electronics introduced the Auto Open Door feature in 2021 — starting with simple touch-to-open functionality for refrigerators.</p>
<p>&nbsp;</p>
<p>Today, Auto Open Door is available across a range of appliances, including refrigerators, ovens, washing machines, dryers and dishwashers.<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a> Washer-dryers and dishwashers open automatically at the end of a cycle for better hygiene and more convenience. The 2025 Bespoke AI Laundry Combo goes further, adding air circulation to reduce up to 40%<a href="#_ftn2" name="_ftnref2"><span><sup>[2]</sup></span></a> of leftover moisture in the drum after washing.</p>
<p>&nbsp;</p>
<p>Starting this year, users don’t even need to say “Hi Bixby” to activate Auto Open Door — a simple command like “Open the fridge door” is enough. Samsung Newsroom spoke with Nae-young Park from the Washing Machine Module Lab, Digital Appliances (DA) Business and Chang-Woo Han from the AI Solution Team, Samsung Research at Samsung Electronics to learn how the feature came to life.</p>
<p>&nbsp;</p>
<div id="attachment_23756" style="width: 778px" class="wp-caption aligncenter"><img class="wp-image-23756 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/09/Samsung-Digital-Appliances-Auto-Open-Door-Developer-Interview_main2-768x511-1.jpg" alt="" width="768" height="511" /><p class="wp-caption-text">▲ (From left) Nae-young Park and Chang-Woo Han</p></div>
<p>&nbsp;</p>
<p><strong>Q: What inspired the development of Auto Open Door?</strong></p>
<p>&nbsp;</p>
<p><strong>Park: </strong>When putting groceries into the refrigerator or loading laundry into the washing machine, users often had to set down what they were carrying just to open the door. With washing machines, leaving laundry inside after a cycle could lead to lingering moisture and musty odours. We developed this feature to ease those inconveniences while also considering hygiene.</p>
<p>&nbsp;</p>
<p><strong>Q: What </strong><strong>aspects did</strong><strong> you focus </strong><strong>on most during</strong><strong> develop</strong><strong>ment</strong><strong>?</strong></p>
<p>&nbsp;</p>
<p><strong>Park:</strong> We considered several factors, including opening angle and speed, to make sure the door opened in a stable, natural way. Angles were tested in one-degree increments and the structure was fine-tuned to create an experience that didn’t feel too slow or too fast. For washing machines, we even measured oxygen concentration at different door angles to find the optimal setting for smooth air circulation — effectively reducing residual moisture in the drum.</p>
<p>&nbsp;</p>
<p><strong>Q: How </strong><strong>was</strong><strong> the voice-activated door</strong><strong>&#8211;</strong><strong>opening feature </strong><strong>designed </strong><strong>to work without calling Bixby?</strong></p>
<p>&nbsp;</p>
<p><strong>Han: </strong>Because the system had to recognise commands without a wake-up phrase, it needed to remain in standby and respond quickly. That required balancing energy efficiency with responsiveness, using low-power, low-latency technology. To achieve this, we implemented low-power keyword detection and on-device automatic speech recognition (ASR) — detecting the user’s voice, identifying phrases like “Open the fridge door” and using on-device ASR to accurately interpret and execute the command.</p>
<p>&nbsp;</p>
<p><strong>Q: What efforts </strong><strong>went into making the</strong><strong> voice recognition technology</strong><strong> stable and efficient</strong><strong>?</strong></p>
<p>&nbsp;</p>
<p><strong>Han: </strong>High-quality voice recognition depends on accurately understanding a variety of commands and requires large amounts of recorded voice data. Since collecting that data manually is time-consuming and resource-intensive, we developed ‘Zero-shot text-to-speech (TTS)<a href="#_ftn3" name="_ftnref3"><span><sup>[3]</sup></span></a> technology to streamline the process. Zero-shot TTS can synthesize required sentences in many different voices and use them for training. We advanced the technology to the point where it can replace models trained on real human voices.</p>
<p>&nbsp;</p>
<p><strong>Q: What is the future development direction for Auto Open Door?</strong></p>
<p><strong>Park: </strong>Looking ahead, Auto Open Door will be expanded to more products. We want to equip a broader range of appliances with this technology so users can interact with any Samsung appliance naturally. Our goal is to create solutions that make life easier for everyone, regardless of their physical condition or circumstance.</p>
<p>&nbsp;</p>
<p><strong>Han: </strong>This year, we introduced new voice recognition capabilities such as Voice ID — which distinguishes between family members — and voice control that works without a wake-up phrase. Moving forward, we will keep improving core performance while developing more personalised services for users.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/WnJFsEEDYxk?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></div>
<p>&nbsp;</p>
<p>With Auto Open Door, Samsung has turned user-centred innovation into everyday convenience. Going forward, Samsung plans to continue making this feature available on more of its products. As the company continues to deliver differentiated technologies and new appliance experiences, consumers can look forward to even greater ease and comfort at home.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span><sup style="font-size: small;">[1]</sup></span></a><span style="font-size: small;"> Products and models equipped with the feature may vary by market.</span></p>
<p><a href="#_ftnref2" name="_ftn2"><span><sup style="font-size: small;">[2]</sup></span></a><span style="font-size: small;"> Up to 40% moisture reduction measured after 24 hours with Auto Open Door compared to closed-door conditions. Test conducted at 25<em>℃</em><em> and 55% relative humidity with a 1 kg IEC laundry load (standard cycle, spin level 4) and door open at a 10˚angle.</em></span></p>
<p><a href="#_ftnref3" name="_ftn3"><span><sup style="font-size: small;">[3]</sup></span></a><span style="font-size: small;"> Zero-shot TTS references approximately five seconds of speech provided by the user to synthesize new audio in a similar style.</span></p>
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				<title>Samsung Unveils New Refrigerator Line-up Equipped with Display Screens</title>
				<link>https://news.samsung.com/za/samsung-unveils-new-refrigerator-line-up-equipped-with-display-screens?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 03 Apr 2025 16:46:31 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AI Home]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[AI Vision Inside]]></category>
		<category><![CDATA[Bespoke AI]]></category>
                <guid isPermaLink="false">https://bit.ly/3YgLOGN</guid>
									<description><![CDATA[  Samsung Electronics Co., Ltd. has announced the global roll-out of its latest line-up of smart refrigerators, reinforcing the “Screens Everywhere”]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-22212 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/9inch_front-e1743760284857.jpg" alt="" width="6000" height="3375" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. has announced the global roll-out of its latest line-up of smart refrigerators, reinforcing the “<em>Screens Everywhere</em>” vision that was introduced at CES 2025.</p>
<p>&nbsp;</p>
<p>This expansion includes the introduction of the 9-inch AI Home screen<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a> on a select range of Side by Side models that include the Bespoke AI Side by Side. The Samsung Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 21,5’’ Side by Side refrigerator that comes with Display screen are able to keep your family connected anytime, anywhere. You can now share pictures, videos and drawings with Google photos², control your smart appliances and devices as well as get all the benefits of Alexa/Bixby built-in and quickly add items to your shopping list &#8211; all right from your Samsung smart fridge.</p>
<p>&nbsp;</p>
<p>“By offering a wide array of Side-by-Side refrigerator options across type and also screen sizes, we are expanding consumers’ choices in an effort to meet diverse household requirements,” says Jeong Seung Moon, EVP and Head of the R&amp;D Team for Digital Appliances Business at Samsung Electronics. “Consumers can enjoy greater flexibility in choosing fridge designs, while benefiting from the AI-powered smart home experience that Samsung provides.”</p>
<p><strong> </strong></p>
<h3><strong>The Next Generation of Refrigeration </strong></h3>
<p>With AI &amp; SmartThings<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, you can now explore what’s possible with interconnected home appliances, from intelligent energy saving to convenient device control and seamless device continuity experience. AI Energy mode enables the fridge to anticipate usage to minimise air loss and runs a defrost cycle only when necessary to save an extra 15% of energy.</p>
<p>&nbsp;</p>
<p>Also, now you can get the best of both worlds with SpaceMax<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />. Thin walls mean more space for food storage on the inside, while the outside size stays the same &#8211; all without compromising on performance. You really can get the best of both worlds. Make sure food is properly cooled – wherever it is. The All Around Cooling feature cools each compartment evenly from corner, so everything is kept at the right temperature. It continually checks the temperature and circulates cool air everywhere in the fridge through the vents on every shelf. The Auto Open Door features touch sensors on both sides, allowing you to open it with a light touch.</p>
<p>&nbsp;</p>
<p>The sensor lights are always on, making them easy to locate even in the dark and they emit a sound to alert you when the door opens. All these Side-by-Side fridges now come with the New High efficiency Digital Inverter compressor. The magnet poles of the rotor are sitting outside meaning at a lower speed of 1250 RPM, you are getting a higher energy efficiency rating (EER). The outer rotor design of the compressor allows it to generate less heat therefore saves energy.</p>
<p><span> </span></p>
<p><em><a href="#_ftnref1" name="_ftn1"><sup style="font-size: small;">[1]</sup></a><span style="font-size: small;"> A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the &#8216;Food&#8217; service within the SmartThings App in the AI Home menu.</span></em></p>
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				<title>Samsung Electronics Unveils ‘AI Home’ Vision at Welcome to Bespoke AI Event</title>
				<link>https://news.samsung.com/za/samsung-electronics-unveils-ai-home-vision-at-welcome-to-bespoke-ai-event?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 01 Apr 2025 08:50:41 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AI Home]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[KNOX]]></category>
		<category><![CDATA[Welcome to BESPOKE AI]]></category>
                <guid isPermaLink="false">https://bit.ly/3DQ5XN7</guid>
									<description><![CDATA[﻿﻿﻿﻿﻿ Samsung Electronics Co., Ltd. unveiled its refreshed “AI Home” vision and innovative appliance line-up at its global launch event, Welcome to Bespoke AI,]]></description>
																<content:encoded><![CDATA[<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/aCSknyI5Do8" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>Samsung Electronics Co., Ltd. unveiled its refreshed “AI Home” vision and innovative appliance line-up at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.</p>
<p>&nbsp;</p>
<p>Jeong Seung Moon, EVP and Head of the R&amp;D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.</p>
<p>&nbsp;</p>
<p>&#8220;Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,&#8221; said Jeong Seung Moon. &#8220;We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.&#8221;</p>
<p>&nbsp;</p>
<h3><strong>The 2025 Bespoke AI Appliance Line-up</strong></h3>
<p><img class="aligncenter wp-image-22155 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl2.jpg" alt="" width="2194" height="1108" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl2.jpg 2194w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl2-1000x505.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl2-768x388.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl2-1024x517.jpg 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></p>
<p>&nbsp;</p>
<p>During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.</p>
<p>&nbsp;</p>
<p>At the heart of the company’s vision is the AI Home display.<a href="#_ftn1" name="_ftnref1"><span><sup>[1]</sup></span></a> Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers, and Dryers.<a href="#_ftn2" name="_ftnref2"><span><sup>[2]</sup></span></a></p>
<p>&nbsp;</p>
<p>The 9-inch AI Home screen on the Bespoke AI Refrigerator line-up increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> screen. With the upgraded AI Vision Inside,<a href="#_ftn3" name="_ftnref3"><span><sup>[3]</sup></span></a> food management has been enhanced with new features such as recognition of processed food items,<a href="#_ftn4" name="_ftnref4"><span><sup>[4]</sup></span></a> for models with the AI Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.<a href="#_ftn5" name="_ftnref5"><span><sup>[5]</sup></span></a></p>
<p>&nbsp;</p>
<p>Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilises AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.</p>
<p>&nbsp;</p>
<p>The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,<a href="#_ftn6" name="_ftnref6"><span><sup>[6]</sup></span></a> as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.<a href="#_ftn7" name="_ftnref7"><span><sup>[7]</sup></span></a> Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.<a href="#_ftn8" name="_ftnref8"><span><sup>[8]</sup></span></a> It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.</p>
<p>&nbsp;</p>
<p>Samsung is continuing to innovate its vacuum cleaner line-up, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world&#8217;s most powerful<a href="#_ftn9" name="_ftnref9"><span><sup>[9]</sup></span></a> suction power of up to 400W.<a href="#_ftn10" name="_ftnref10"><span><sup>[10]</sup></span></a> The upgraded AI Cleaning Mode 2.0 <a href="#_ftn11" name="_ftnref11"><span><sup>[11]</sup></span></a> classifies more diverse environment <a href="#_ftn12" name="_ftnref12"><span><sup>[12]</sup></span></a> like corners <a href="#_ftn13" name="_ftnref13"><span><sup>[13]</sup></span></a> and the type of carpets<a href="#_ftn14" name="_ftnref14"><span><sup>[14]</sup></span></a> for improved cleaning performance.</p>
<p>&nbsp;</p>
<p>Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.<a href="#_ftn15" name="_ftnref15"><span><sup>[15]</sup></span></a> Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,<a href="#_ftn16" name="_ftnref16"><span><sup>[16]</sup></span></a> which can recognise obstacles as small as 1cm, and even transparent liquids<a href="#_ftn17" name="_ftnref17"><span><sup>[17]</sup></span></a> for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.</p>
<p>&nbsp;</p>
<h3><strong>Samsung Home Appliances Bring Easy to Use, Care and Saving to Consumers</strong></h3>
<p>Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.</p>
<p>&nbsp;</p>
<p>Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device. <a href="#_ftn18" name="_ftnref18"><span><sup>[18]</sup></span></a> Users can also utilise features like the refrigerators’ Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.</p>
<p>&nbsp;</p>
<p>The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.<a href="#_ftn19" name="_ftnref19"><span><sup>[19]</sup></span></a> It personalises services by recognising the user’s voice, switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be synced to the screen for a better viewing experience.</p>
<p>&nbsp;</p>
<p>New SmartThings services were also introduced during the event, including Family Care,<a href="#_ftn20" name="_ftnref20"><span><sup>[20]</sup></span></a> which sends an alert to other family members if a user&#8217;s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.</p>
<p>&nbsp;</p>
<h3><strong>Continued Efforts </strong><strong>To Deliver Reliable Experiences</strong></h3>
<p>To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritising a trusted experience for users.</p>
<p>&nbsp;</p>
<p>First, Samsung will apply enhanced Knox security to devices across the line-up so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.<a href="#_ftn21" name="_ftnref21"><span><sup>[21]</sup></span></a></p>
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<p>Knox Vault is also applied to home appliances for the first time,<a href="#_ftn22" name="_ftnref22"><span><sup>[22]</sup></span></a> storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.<a href="#_ftn23" name="_ftnref23"><span><sup>[23]</sup></span></a></p>
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<p>Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,<a href="#_ftn24" name="_ftnref24"><span><sup>[24]</sup></span></a> the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.</p>
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<p>Samsung is also actively improving product maintenance. SmartThings Home Care utilises AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.<a href="#_ftn25" name="_ftnref25"><span><sup>[25]</sup></span></a> This support feature has already expanded to more countries, including France, Netherlands, and Canada, following Korea and the United States.</p>
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<p>By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.</p>
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<p><img class="aligncenter wp-image-22154 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl1.jpg" alt="" width="1919" height="1079" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl1.jpg 1919w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl1-728x410.jpg 728w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl1-1000x563.jpg 1000w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl1-768x432.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2025/04/Samsung-Digital-Appliances-2025-Bespoke-AI-Appliance-Lineup-Welcome-to-Bespoke-AI_dl1-1024x576.jpg 1024w" sizes="(max-width: 1919px) 100vw, 1919px" /></p>
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<p>*Products may differ per region</p>
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<p><em><a href="#_ftnref1" name="_ftn1"><sup style="font-size: small;">[1]</sup></a><span style="font-size: small;"> AI Home display refers to the 7&#8243; or 9&#8243; LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.</span></em></p>
<p><em><a href="#_ftnref2" name="_ftn2"><sup style="font-size: small;">[2]</sup></a><span style="font-size: small;"> AI Home is available on select models, and its availability may vary by region.</span></em></p>
<p><em><a href="#_ftnref3" name="_ftn3"><sup style="font-size: small;">[3]</sup></a><span style="font-size: small;"> Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognise 37 food items like fresh fruits and veggies. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.</span></em></p>
<p><em><a href="#_ftnref4" name="_ftn4"><sup style="font-size: small;">[4]</sup></a><span style="font-size: small;"> AI Vision Inside will recognise and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.</span></em></p>
<p><em><a href="#_ftnref5" name="_ftn5"><sup style="font-size: small;">[5]</sup></a><span style="font-size: small;"> A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.</span></em></p>
<p><em><a href="#_ftnref6" name="_ftn6"><sup style="font-size: small;">[6]</sup></a><span style="font-size: small;"> Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.</span></em></p>
<p><em><a href="#_ftnref7" name="_ftn7"><sup style="font-size: small;">[7]</sup></a><span style="font-size: small;"> Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.</span></em></p>
<p><em><a href="#_ftnref8" name="_ftn8"><sup style="font-size: small;">[8]</sup></a><span style="font-size: small;"> Among 27” vented washer/dryers. Sold only in the U.S., Canada and Mexico.</span></em></p>
<p><em><a href="#_ftnref9" name="_ftn9"><sup style="font-size: small;">[9]</sup></a><span style="font-size: small;"> Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.</span></em></p>
<p><em><a href="#_ftnref10" name="_ftn10"><sup style="font-size: small;">[10]</sup></a><span style="font-size: small;"> Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.</span></em></p>
<p><em><a href="#_ftnref11" name="_ftn11"><sup style="font-size: small;">[11]</sup></a><span style="font-size: small;"> The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.</span></em></p>
<p><em><a href="#_ftnref12" name="_ftn12"><sup style="font-size: small;">[12]</sup></a><span style="font-size: small;"> The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.</span></em></p>
<p><em><a href="#_ftnref13" name="_ftn13"><sup style="font-size: small;">[13]</sup></a><span style="font-size: small;"> When used with Slim LED Brush+. Corner and floor-wall joint detection only operates in hard floor environments. &#8220;Corner&#8221; refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognised as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.</span></em></p>
<p><em><a href="#_ftnref14" name="_ftn14"><sup style="font-size: small;">[14]</sup></a><span style="font-size: small;"> When used with Active Dual Brush.</span></em></p>
<p><em><a href="#_ftnref15" name="_ftn15"><sup style="font-size: small;">[15]</sup></a><span style="font-size: small;"> Product features are still in development and may change. It does not guarantee final specifications.</span></em></p>
<p><em><a href="#_ftnref16" name="_ftn16"><sup style="font-size: small;">[16]</sup></a><span style="font-size: small;"> Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.</span></em></p>
<p><em><a href="#_ftnref17" name="_ftn17"><sup style="font-size: small;">[17]</sup></a><span style="font-size: small;">A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern. </span></em></p>
<p><em><a href="#_ftnref18" name="_ftn18"><sup style="font-size: small;">[18]</sup></a><span style="font-size: small;"> Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.</span></em></p>
<p><em><a href="#_ftnref19" name="_ftn19"><sup style="font-size: small;">[19]</sup></a><span style="font-size: small;"> Bixby availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.</span></em></p>
<p><em><a href="#_ftnref20" name="_ftn20"><sup style="font-size: small;">[20]</sup></a><span style="font-size: small;">Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.</span></em></p>
<p><em><a href="#_ftnref21" name="_ftn21"><sup style="font-size: small;">[21]</sup></a><span style="font-size: small;"> Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> screen launching in 2025.</span></em></p>
<p><em><a href="#_ftnref22" name="_ftn22"><sup style="font-size: small;">[22]</sup></a><span style="font-size: small;">Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> screen launching in 2025, except Bespoke AI Oven.</span></em></p>
<p><em><a href="#_ftnref23" name="_ftn23"><sup style="font-size: small;">[23]</sup></a><span style="font-size: small;">PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> launching in 2025, except Bespoke AI Oven.</span></em></p>
<p><em><a href="#_ftnref24" name="_ftn24"><sup style="font-size: small;">[24]</sup></a><span style="font-size: small;"> Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardised OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.</span></em></p>
<p><em><a href="#_ftnref25" name="_ftn25"><sup style="font-size: small;">[25]</sup></a><span style="font-size: small;">Applicable to appliances launched after 2018 and is supported on models with standardised OCF protocol released from 2018 onward. Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service.</span></em></p>
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