Samsung Electronics Co., Ltd. has unveiled its “Companion to AI Living” vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on Artificial Intelligence (“AI”) as Samsung’s philosophy – a foundation that connects the company’s R&D product development, operations and user experience.

TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI pioneership and how due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.

“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said TM Roh. “With our global connected ecosystem and by embedding AI across categories, Samsung is spearheading the way to offer more meaningful everyday AI experiences.”

Entertainment Companion: Extending the Experience Beyond Simple Viewing

SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics; and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of innovating the TV industry – Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.

The centre of the display line-up is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of colour, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimises distractions and allows the picture to take centre stage with understated elegance. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green and blue diode shining independently to produce colour in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colours and creates overwhelmingly vivid picture quality in every scene.

Elevating this next-level viewing experience, Vision AI Companion (VAC)^[1] uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood – anywhere in the home. With it, users can receive guidance on what to watch, what to eat and what music to listen to – enhancing the overall TV experience in a way that extends far beyond simple viewing.

Samsung also offers intuitive modes to personalise the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary or background music – providing a personalised listening experience for TV shows and movies. Users can simply make verbal requests and any TV equipped with VAC – which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV – contextually carries out those requests.

Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances – for a multi-device experience achieved through complete ecosystem integration.

Samsung has led the global soundbar market for 11 consecutive years.^[2] This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7 – to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec – inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.

Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics. The new, ultra-thin OLED S95H features a refined bezel that gives it art gallery elegance and Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.

The 2026 TV line-up^[3] supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping and improved gaming experience. As HDR10+ adoption grows among major OTT providers, Samsung will launch the HDR10+ ADVANCED in its 2026 TV line-up. Samsung also features Eclipsa Audio, the company’s new spatial sound system – introduced across all 2026 TVs.

Samsung also unveiled its most advanced Odyssey gaming monitor line-up yet, introducing five new models that push the boundaries of resolution, refresh rate and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 line-up debuts groundbreaking display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models. At the centre of all these display innovations is Samsung’s most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades – ensuring that TVs continue to evolve long after they have entered the home.

Home Companion: Connected Smart Appliances That Guide You Through Your Day

Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings⁴ now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands. This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centrepiece of the home and now, with an upgrade to AI Vision built with Google Gemini^[4] – it redefines living for an AI future.

With this update, AI Vision unlocks existing limitations in recognising food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler[5]. The Family Hub has won 10 CES Innovation Awards so far and Samsung’s AI-enabled fridges have received the award for the past three years.

Through a gamified feature called “What’s for Today?”^[6], select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe^[7] adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps – allowing users to follow along while they cook without pausing the video or backtracking.

Samsung also unveiled FoodNote^[8], a new, weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations and which items it’s time to restock. Additionally, Now Brief^[9] includes more widgets on the Family Hub screen and with Voice ID^[10], can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week.

In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings.

Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognise liquids^[11] like coffee, juice or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home – notifying them about their pets and whether there is any suspicious activity^[12]. Plus, with a smarter Bixby^[13], users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.

Additional benefits include a mutually beneficial partnership with Hartford Steam Boiler (HSB) to help unlock real, meaningful savings to the smart home experience. HSB President and CEO Greg M. Barats joined the presentation to discuss the partnership, explaining the potential benefits of having smart appliances connected to SmartThings to reduce insurance premiums. This is the best of the AI era – increased protections and reduced costs for users. After a successful pilot run in the U.S. in 2025, the collaboration is expanding to more states across the U.S., as well as to top home insurance carriers in other global regions.

Care Companion: Shifting From Reactive to Proactive Care

Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care as a reactive need to a proactive opportunity. With AI, phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur.

For example, Samsung aims to provide personalised health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and to facilitating virtual professional consultations.

Recognising the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.

Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalised ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.

The Samsung Exhibition Zone at CES is available to the public Jan. 04-07. For more information, visit: Samsung Newsroom.

Disclaimers:

^{[1]Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.}

^{[2] According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.}

^{[3]HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H, and QN80H.}

^{[4]To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.}

^{[5] Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model, and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings and features, or results may vary by subscription.}

^{[6]AI Vision refers to the refrigerator’s internal camera and AI-based processing that helps recognise food items. A Wi-Fi connection and a Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. The user may need to manually check and adjust the list to ensure its accuracy. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred.}

^{[7] A Wi-Fi connection and a Samsung account are required}

^{[8] A Wi-Fi connection and a Samsung account are required}

^{[9] A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice.}

^{[10] Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account.}

^{[11] A liquid spill is defined as a coloured or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, colour of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.}

^{[12] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only cats and dogs can be recognised. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognise your pet may vary depending on the type of animal and the living environment. It only recognises a pet presence based on generic visual indicators and cannot identify individual pets. Each appliance needs to be set to be optimised for pets by the SmartThings App.}

^{[13] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.}

Long days, warm nights, braais with friends, family movie marathons and holiday gaming sessions – summer is all about making great memories. This year, Samsung invites you to get summer ready with innovative technology and beautifully designed home appliances that elevate connected living, from entertainment and gaming to cooling, cooking and everyday convenience.

And to make the season even brighter, Samsung’s Black Friday deals bring unmissable savings across quality products – helping households upgrade stylishly and smartly, just in time for summer.

Whether you’re hosting, keeping the home cool, streaming your favourite shows or levelling up your gaming space, Samsung has what you need to enjoy a smarter, more connected summer.

Hot Summer Deals

• 55-inch S85F 4K OLED Samsung Vision AI TV – Now R15,999* (save R7,000). Enjoy life-like colour and immersive viewing powered by Vision AI – perfect for summer series binge watching, holiday films and sports.
• B-series HW-B650F 3.1-channel Soundbar – Now R2,799* (save R1,200). With rich surround sound and deep bass, it brings your festive playlists and blockbuster viewing to life.
• Bespoke AI Side-by-Side Refrigerator (617L) – Now R20,999^* (save R5,000). With smart features, generous space and seamless design, it’s built for the season of entertaining and feasting.
• 11KG EcoBubble Front Loader with Steam & SmartThings – Now R9,999^* (save R2,000) – Power-efficient^[1], fabric-friendly and AI-enhanced.
• Enjoy ultra-fast, ultra-smooth performance, sharp visuals and responsive gameplay for every winning-streak session.
  • 34” Odyssey G8 175Hz 0.03ms OLED Gaming Monitor – Now R23,799^* (save R4,200)
  • 25” Odyssey G40B 240Hz Gaming Monitor – Now R3,999^* (save R1,000)
• Stay cool with Samsung’s smart climate control systems and save on costs.
  • AR3000HM Wall-mount Non-Inverter New Max 18,000 BTU/h – Now R8,999^* (Save R1,500)
  • AR3000HM Wall-mount Non-Inverter New Max 24,000 BTU/h – Now R11,499^* (Save R2,000)

With sleek design, intelligent features and seamless connectivity, Samsung products fit naturally into modern lifestyles. Enjoy comfort, entertainment, convenience and unforgettable moments.

Shop While It’s Hot

The Black Friday offers are available at Samsung stores, leading retail partners, Samsung.com and the Samsung Shop App.

Samsung is here to make your summer brighter, smoother and more stylish, all while unlocking incredible value. Samsung has some of the world’s advanced tech at discounted prices. Unlock incredible value until 30 November 2025^[3] .

^[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

^[2] Refresh rate and response time may vary based on the performance of the input source.

^[3] Ts&Cs Apply.

*Recommended Resale Price. Prices may vary per retailer.

This Black Friday month, until 30 November, Samsung invites you to Shop All Your AI Needs and enjoy incredible savings across its range of AI-powered products that redefine how you live, work and play. From immersive entertainment to smart home appliances, Samsung is making it easier than ever to invest in the smart and connected lifestyle.

Whether you’re upgrading your home entertainment system, enhancing your comfort, or simplifying your daily routines, Samsung’s AI innovations deliver great performance and convenience.

AI TVs

Experience the next era of entertainment with Samsung’s AI-powered TVs.

• 65″ Q7F 4K QLED Samsung Vision AI TV 2025 (QA65Q7FAAKXXA) – Now R9,999* (Save R3,000)

Enjoy stunning visuals powered by AI Upscaling, adaptive sound, and picture enhancement that automatically adjust to your room and content. Plus, with SmartThings^[1] integration, your TV becomes part of your connected home.

AI Refrigeration: Smarter Kitchens Start Here

With AI Vision Inside^[2], the fridge recognises what’s inside, tracks expiry dates and suggests smart meal ideas. It also optimises energy use through SmartThings connectivity, keeping your kitchen efficient.

• Bespoke AI Side by Side, 21.5” Family Hub Screen, Plumbed, Black, 594L (RS90F64A2FFA) – Now R39,999* (Save R10,000)

AI Laundry: Smart Wash Every Time

• 21kg AI Top Load Washer with Ecobubble and Digital Inverter Technology (WA80F21S8BFA) – Now R8,999* (Save R3,000)

This washer learns your washing habits and adjusts settings – ensuring powerful and efficient cleaning with Ecobubble technology.

AI Cooling Comfort: Personalised Climate Control

• AR3000HM Wall-Mount Non Inverter AC (AR12CQHGAWK/FA) – Now R6,999* (Save R1,100)
• AR4500 Digital Inverter AC (AR12BSHGAWK/FA) – Now R8,999* (Save R2,000)

Samsung’s advanced air conditioners are built for comfort and efficiency, featuring WindFree technology and AI learning that adapt to your preferences.

AI for Work and Play

Bring AI efficiency to your productivity and gaming setup.

• 27″ Odyssey OLED G5 G50SF QHD 180Hz Gaming Monitor (LS27FG500SUXEN) – Now R11,999* (Save R1,000)
• 32″ Smart Monitor M8 M80F 4K Samsung Vision AI (LS32FM801UAXXA) – Now R13,799* (Save R4,200)
• Sound Tower MX-ST40B (MX-ST40B/XA) – Now R2,999* (Save R2,500)

Enjoy next-level performance with monitors that optimise visuals, plus a sound system that adapts to your space – creating the ultimate connected smart setup for entertainment or productivity.

This Black Friday: Smart Choices for a Smarter Future

Samsung’s AI innovations are designed to make everyday life simple and more connected. From AI-powered TVs to energy efficient and machine learning-driven performance, these technologies will help enhance the way you live.

Shop all your AI needs with Samsung this Black Friday — deals run until 30 November 2025.

^[1] To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The SmartThings App requires Android OS 10↑ with a minimum of 3GB RAM space or iOS 15↑. Supported OS specifications and app screen configuration may change with app updates.

^[2] Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognise 37 food items like fresh fruits and veggies. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

* Recommended Resale Price. Prices may vary per participating retailer.

In an exciting collaboration, Samsung South Africa proudly partners with Decorex Africa to bring its design philosophy to life, showcasing how its innovative products seamlessly harmonize with customers’ lives under the theme “AI for All.” Taking place from 01 to 04 August 2024, Decorex Joburg is more than an exhibition; it is a movement towards a better future, using the power of design. They are redefining the way we live, creating a better life for people and planet alike.

Samsung’s main lifestyle stand promises to be a standout feature, presenting an impressive array of home appliances with the Bespoke AI range as a highlight. Attendees will be thrilled by the display of the 2024 AI TV line-up, the new Music Frame Smart, Galaxy AI S24 smartphones, gaming monitors, and air conditioners. Each product exemplifies how AI is making technology accessible and beneficial for everyone.

Samsung’s showcase at Decorex Joburg will demonstrate how their AI-powered products are transforming everyday life into a better tomorrow. From smartphones and TVs to home appliances, Samsung’s AI innovations are designed to enhance and simplify daily experiences.

Smarter life with SmartThings will also be on display highlighting how to connect your smart devices and manage your home with a single, easy-to-use app, ultimately bringing calm to your connected world. SmartThings provides a smooth transition from chores to relaxation, so you can focus on what matters most to you. Now compatible with Matter and a wider variety of devices. For more information visit www.samsung.com/za/SmartThings.

Join South Africa’s top chefs at the Samsung Bespoke Cooking Theatre, in collaboration with @home. For four delicious days, indulge in cooking, tasting, and learning from demos by Chef Zana Alvarado from Mestizo & Zana Alvarado Collection, Corvin Pietersen from That Food Guy, Su-Yen Thornhill from Chéz Fong, and Priscilla Treehart, Chef Funi, Chef Zandeleen and @home guest Chef Greg.

This year’s line-up promises unforgettable culinary experiences. See line-up here: https://www.decorex.co.za/joburg/en-gb/Features/SamsungBespokeCookingTheatre.html#/sessions

Decorex Joburg 2024 will be a remarkable event, providing a platform for decor, design, and lifestyle aficionados to explore the latest trends and innovations. Samsung’s participation underscores their commitment to integrating advanced AI technologies into everyday products, merging innovation with creativity to make life smarter and more efficient.

Samsung is excited about the future and remains dedicated to pushing the boundaries of innovation and design. The success of this year’s partnership with Decorex Joburg sets the stage for even more exciting collaborations and product advancements.

Visit decorex.co.za for more information about the shows.

General admission tickets to Decorex cost R10 less if you buy online ahead of time instead of at the door, and the first 2 000 people who purchase a ticket online will receive a 10% discount voucher for Samsung.com.

Joburg ticket prices online:

• Adults: R150
• Pensioners/students R110
• Children 2- 12 years: R30
• Children under 2 free

Joburg ticket prices at the door:

• Adults: R160
• Pensioners/students R120
• Children 2- 12 years: R40
• Children under 2 free

Decorex Joburg Show times:

• Thursday 1 August 09h00-18h00
• Friday 2 August 09h00-18h00
• Saturday 3 August 09h00-18h00
• Sunday 4 August 09h00-17h00

To buy Decorex Joburg tickets visit: https://decorex.howler.co.za/decorexjhb24

Apply as a trade visitor for Decorex Joburg here: https://register.decorex.co.za/joburg/delegate/register/default 

The 2024 Neo QLED 8K QN900D TV is fitted with the 8K NQ8 AI Gen3 Processor. With its 512 neural networks the chip helps upscale low-resolution content to 8K-like qualities in real-time ^[1]. Users can experience strengthened SmartThings connectivity ^[2] Since security is at the core of the smart home ecosystem, the new AI TVs is equipped with Samsung Knox ^[3] to strengthen protection measures.

Look at how the Samsung AI TV is ushering in a new era of viewing through the infographic ^[4]
below ^[5]:

^[1] 8K AI upscaling may not be available when connected to a PC or in AI Auto Game Mode.

^[2] Samsung account and additional settings required for SmartThings functions such as AI Energy Mode.

^[3] Samsung Knox is applied to Samsung TVs through Tizen OS for models after 2015. To maintain security, the TV requires the latest security software updates.

^[4] Image is designed for reference only. Results may vary with real use.

^[5] Relumino Mode may not be available for sources not input by DTV or HDMI.

Yesterday Samsung South Africa unveiled its 2024 TV and sound device line-up at the local Unbox & Discover event which took place at Samsung Experience Store, Design Quarter, Johannesburg, showcasing the latest Neo QLED 8K and 4K, OLED TVs and sound devices. As the world’s leading TV manufacturer for 18 consecutive years^[1], Samsung’s offerings at this year’s event elevate the home entertainment experience with a range of powerful, AI-driven solutions.

“We are expanding the limits of home entertainment by incorporating AI to transcend traditional viewing experiences,” said Mike van Lier, Vice President of the Consumer Electronics at Samsung South Africa. “This year’s TV line-up showcases our dedication to innovation, delivering products that not only of premium viewing quality but also significantly enrich our consumers’ lifestyles,” said Mike.

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV line-up, equipped with the advanced NQ8 AI Gen3 processor and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU), along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro,^[2] users’ favourite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of details and picture clarity that surpasses conventional 4K TVs.^[3] Additionally, AI Motion Enhancer Pro^[4] makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big screen experience.

The Neo QLED 8K also delivers audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro^[5] also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimizing the visuals and audio for an even more immersive and engaging gaming experience. The AI Customization Mode adjusts the picture for each scene based on user preference, while AI Energy Mode saves power without compromising picture quality. These features ensure that Neo QLED 8K is easy, personalized, and energy efficient for all entertainment needs.

The Neo QLED 8K available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches. While the Neo QLED 4K available in one model QN90D, and in sizes of 43, 50, 55, 65, 75, 86, and 98 inches. The Neo QLED 8K and 4K line-up promises an unparalleled viewing experience in the premium large-screen category.

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalization

In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalized and secure through Knox Security. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognizes and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 screen line-up also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customizable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips.

Beyond connectivity, Samsung’s 2024 Smart TVs also provide highly personalized experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalized dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more.

Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.

Expansive Line-up for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices

An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive line up underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K line up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro^[6] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro,^[7] bringing picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz^[8] ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in South Africa in two models — S95D, S90D — ranging from 55 to 83 inches, there’s a perfect fit for every home.

The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years^[9], featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space. The Music Frame will officially launch in South Africa in July 2024.

Samsung is pleased to announce the pre-order availability of its AI-powered TVs. Buy the 2024 Samsung AI TVs now and get amazing deals. When you buy the 65″ Neo QLED 8K TV, you get a R5 000 Samsung Online Store Voucher + Q-series Soundbar HW-Q990C, automatically added to cart. Offer valid 03 July 2024. T&C’s apply.

Now it is your chance to get an exclusive offer with your order of a Samsung AI-powered TV. Available at participating retailers and Samsung.com.

For more information or to pre-order Samsung’s 2024 TV products, please visit www.samsung.com/za/.

^[1] Based on Omdia confirmation letter (Feb-2024)

^[2] QN900D only. The features provided may vary by model.

^[3] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

^[4] QN900D only. The features provided may vary by model.

^[5] QN900D only. The features provided may vary by model.

^[6] Available on QN90 and QN95. The features provided may vary by model.

^[7] OLED HDR Pro available on S95D. The features provided may vary by model.

^[8] Motion Xcelerator 144Hz available on S95D and S90D. The features provided may vary by model.

^[9] Based on futuresource confirmation letter (Feb-2024)