JOHANNESBURG, South Africa – 24 August 2020 – There is no doubt that your living space is a reflection of who you are and how you live, and now Samsung has created the technology to help you reimagine it in your unique way. Incredibly, you can transform the design aesthetic of your room through the TV you choose to display. Samsung’s 2020 Lifestyle Range of TVs are so much more than screens. They’re stylish pieces of design that’ll elevate your space. Through The Frame TV and The Serif TV, a new world of possibilities awaits. Each combines innovative design with stunning QLED picture quality and Smart TV features to deliver a seamless and intuitive TV journey.

“As the world’s leading TV brand, we ensured that both TV’s benefit from Samsung’s pioneering QLED technology. This includes stunning picture quality, awe-inspiring sound and innovative features that give you a personalised, cinematic experience. However, they also happen to be remarkable works of art, “said Nivash Ramsern, Head: Visual Display at Samsung South Africa.

Both The Frame and The Serif have their own unique design architecture. Let’s discover the features that make it easier to select the look that best suits your vision:

The Frame – TV When It’s On. Art When It’s Off

With its frame-like design, this TV looks great on every and any wall. Even more so when it turns off, and turns into one of over 1,000 pieces of art. Style meets substance with The Frame TV. Turn it on and enjoy your favourite shows in stunning 4K QLED quality. Switch it off and it becomes a virtual art gallery in your home.

Designed to look like a frame

The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. You can customise your look with a range of different colour frame options to match the style of your home and beautifully complement any space. It belongs anywhere in the room you feel best works for you. You can even think beyond the walls with various TV stand options that match you and the style of your interior. It’s a natural work of art. Care has also been taken to the details like a no-gap wall mount. Imagine easily hanging The Frame close against the wall, just like a real picture. With Samsung’s No-Gap wall mount it’s effortless.

Ambient Mode + brings your vision to life

TV no longer has to be just a black screen. Ambient Mode lets you change what you see on-screen. Set it up so the time, weather, and news headlines are waiting for you every time you look over or have The Frame match the surrounding wall’s colour and pattern to virtually blend in. It’s all up to you. Ultimately, the Frame fits seamlessly into any living space and its One Invisible Connection it hides cables so you can connect all your devices without any messy or tangled wires.

The Serif – Beautiful At Any Angle

Designed to look good in any room, The Serif blurs the lines between modern design and technology. It is both stylish in design and stunning in picture quality. With its Iconic I-shape profile, The Serif beautifully integrates into your personal style and interior décor. The slim frame turns it into a statement piece. Through its versatile design, you can enjoy the view of your TV from all angles with The Serif’s harmonious design. And with a detachable metal floor stand, you now have the freedom to place your TV almost anywhere in your space.

The Power of technology through wireless music and NFC (Near Field Communication)

Here’s where form meets function: With just one touch, you can play music from your compatible smartphone through the Serif’s powerful TV speakers. * This means you can transfer what you’re watching on your mobile phone onto your TV screen with just a quick tap on The Serif. With MultiView you can split your TV screen in two, putting the content you’re watching on one side while mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore. Adding to the personalisation, from set-up to streaming the QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube. And either way, you will also experience intense colour and deep blacks with Samsung’s QLED TV’s Quantum Dot technology.

Add Nature’s beautiful inspiration

Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric-both were inspired by the beauty of nature. They’re available in Ambient Mode so you can share some of the natural inspiration at home when it’s turned off. And this is where your TV disappears and your vision comes to life.

Whichever of the two lifestyle TV’s you choose, there is no denying that this is technology that will make you rethink what a TV can and should look like.

The Samsung lifestyle TV range is available at the following recommended retail prices:

Frame TV 65″ – R32 999

Frame TV 55″ – R26 999

Serif TV 55″ – R22 999

Serif TV 49″ – R17 999

Serif TV 43″ – R14 999

* When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

** Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

After a lengthy process, Samsung’s designers and developers were able to produce the unprecedented Infinity Screen, which makes use of 99% of the display space and comes in at a super-slim thickness of 15mm. Samsung Newsroom interviewed the product designers and mechanics engineers behind Samsung’s QLED 8K 2020 TVs to learn more about how this revolutionary design came to be.

(From left to right) Jang-ho Kim, Hyun-joong Chae, Jae-wook Yoo and Hokwon Peter Song of Samsung Electronics’ Visual Display Business. Kim and Yoo are part of the product design group, while Chae and Song are part of the mechanics R&D group

Minimised Bezels, Maximised Immersion

Since its introduction to the market in 2018, Samsung’s QLED 8K TVs have constantly been applauded by the industry for their ground-breaking technologies which offer viewers the best available display resolutions powered by AI technology, HDR10+ and 100% colour volume. For those who worked on producing the 2020 QLED 8K TVs, this legacy was always front of mind. To deliver an even more immersive viewing experience with this series of TVs, the screen’s bezel and its black matrix – that black boundary at the edge of the display – had to be minimised.

“Users should be able to focus solely on watching and listening when enjoying the content on their TV,” stressed Jang-ho Kim. “To achieve this, we implemented a design that reduces the bezel count and black matrix into a near-imperceptible level. After numerous tests that involved reducing the black matrix each time by 0.1mm, we discovered the optimal values for this display, these being 0.8mm for the bezel and 0.9mm for the black matrix.”

Compared with the previous QLED 8K model (left), the Infinity Screen (right) has an immediately obvious lower bezel count

After many twists and turns, the ideal design was settled upon. But there were still challenges ahead when realising this design into a product for the market. Given the number of parts that make up a screen’s black matrix, the team needed to come up with a streamlined way to include them all into the limited space allotted by the 0.9mm total area. “Considering that the average thickness of a human fingernail is between 0.6 and 0.7mm, the space we had to negotiate to fit all of the necessary components into was barely thicker than a fingernail,” said Hyun-joong Chae. “We had to raise the degree of precision implemented at the product assembly stage, which we achieved by producing specialised instruments and equipment, as well as cells that had adequately thin boundaries.”

The team provided a differentiated bezel for this unique display by changing the materials used in production. Previously, the main material for such products had been aluminium, but for this product, stainless steel was spread in the thinnest layer possible using a special method to increase its durability. “By reducing the bezel count and black matrix, the resulting screen we created occupies 99% of the front side of the product,” noted Jae-wook Yoo. “The TV’s Ambient Mode feature, which displays a user’s photographs and videos when the TV is switched off, also contributes to breaking down the boundary between the TV’s display and the space it is placed in.”

A Flat Back Design for Seamless Adhesion

As well as innovating on the front side of the device, the team also eliminated unnecessary elements from its backside. Unlike the back of a conventional display which is thin at both ends but becomes thicker towards the device’s centre, the 2020 QLED 8K TV implements a flat back design that has a consistent thickness of 15mm. “When a product is wall-mounted, a differentiated backside design can cast a big shadow if there is a lot of space between the wall and the TV,” explained Yoo. “The flat back design allowed us to reduce this space and any resulting shadows considerably.”

The 2020 QLED 8K TV’s flat back design complements other interior elements well when wall-mounted

Of course, this slimmer backside design resulted in a reduction of space wherein to fit all the TV’s parts and components. Accordingly, these components, including the output port, the processor, the circuit board, the speaker and the cover, had to be reduced in size to fit naturally into this reduced space. “The cover was 2.7mm in width previously, but using a special method, we managed to reduce its thickness down to 0.8mm for the 2020 QLED 8K TV,” noted Hokwon Peter Song. “,To do so, we spent a lot of time working with external factories and other experts in various fields to develop this specialised method.”

A Stand That is Strong in its Simplicity

Conventional TV stands often implement designs that stand out. However, the stand for the 2020 QLED 8K TV is small and simplistic to place more emphasis on the screen. Moreover, understanding that every user has consoles of different styles on which to place their TVs, the team decided that a simplistic design would best suit everyone’s TV environment.

“The display stand we designed tilts the TV’s screen backwards around 3.5 degrees,” explained Kim. “We calculated this specific angle to ensure that users would be able to enjoy a fully immersive, comfortable TV experience and the angle also boast the TV’s slim design at 15mm.”

The stand, which tilts the screen back by 3.5 degrees, provides the optimum angle for user immersion

Samsung’s 2020 QLED 8K TVs have been receiving favourable reviews from across the media and industry landscape not just for their advanced screen quality and sound technologies, but also for the concerted efforts the team have put in to overcome the limits of conventional design.

“In the future, TV screens are set to grow in size and provide even more immersive experiences,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “Samsung’s job is to make sure the product design fully backs up and complements the features and performances of these future products. We will continue to work hard to create products that provide the highest quality TV-watching experiences to users.”

JOHANNESBURG, South Africa, 29 April 2019 – Samsung announced that its 2019 QLED TV line-up will offer a brand new Ambient Mode that is designed to display various content including world-renowned works of art, even when the TV screen is turned off. Through the Ambient Mode, a variety of content like daily news headlines, weather updates, photos and music can be accessed from the TV screen. In addition, Samsung collaborated with renowned artists such as Tali Lennox and Scholten & Baijings to display their unique artworks on the QLED TV using the Ambient Mode.

Available now, a new Ambient Mode is designed to enhance consumers’ daily lives and provide them with unique experiences in viewing content beyond what the TV screen shows when turned on.

“We are proud to offer the Ambient Mode, which not only adds new value to the TV screen when it is turned off, but also brings new lifestyle benefits to our customers, moving beyond conventional TVs,” said Reginald Nxumalo, Director of Consumer Electronics at Samsung South Africa. “We plan to expand content for Ambient Mode by collaborating with young, talented artists over the next several years to give our customers more meaningful ways to enjoy their QLED TVs.”

As part of the initial rollout of a new Ambient Mode, Samsung has collaborated with talented artists to help consumers make their homes a warmer and a more comfortable environment. Recognised for her abstract oil paintings, Tali Lennox, a model and artist who is influential in the fashion industry, joined forces with Samsung for Ambient Mode. Netherlands-based Scholten & Baijings also created a collection of various home artworks that feature porcelain and fabric products in elegant colours and patterns.

For more information on Samsung’s 2019 QLED TV line-up, please visit SSA Newsroom

“By introducing 8K in display signage, businesses can deliver impeccable picture quality to their audiences in a way that was previously not possible,” said Reginald Nxumalo, Director: Consumer Electronics, Samsung South Africa. “The 82” QLED 8K Signage is just one of the many industry-leading products we are excited to showcase at ISE 2019. We look forward to introducing the global AV industry to the commercial applications of 8K.”

QLED 8K Signage: Market’s Highest Resolution with AI Upscaling

Samsung will present the new 82” QLED 8K Signage, which combines the market’s highest resolution with Artificial Intelligence (AI) upscaling technology — producing lifelike images, enabling users to enjoy immersive viewing experiences. The AI upscaling technology in commercial displays will capture the attention of potential customers and to store owners and advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality.

The new signage’s slim design, at less than 40mm deep, provides hassle-free installation by adopting Samsung’s advanced optical technology and blends into any environment in portrait or landscape mode. With a resolution of 7,680 x 4,320 pixels, individual pixels in an image become imperceptible to the human eye.

Similar to its 8K TV counterpart, the QLED 8K display delivers enhanced black colour presentation through local dimming and Quantum Light Control. The display also features HDR10+ along with 4,000nit peak brightness and provides 100 percent Colour Volume, presenting rich pictures.

292″ The Wall in 8K: Set to launch in the first half of 2019.

Samsung will launch a 292” version of The Wall display in 8K globally in the first half of this year. The Wall is a large-format modular display ideal for luxury residences as well as for business purpose, configurable and customisable to a variety of sizes and ratios from 73” to 292”.

The Wall’s slim, bezel-less infinity design allows the display to blend subtly into its surroundings. The Ambient Mode allows customisation of the display by showcasing diverse content such as photos and art and matching the background to complement its surroundings. A customisable décor frame also allows the display look, sleek and sophisticated from every angle to fit any luxury space.

In order to complement the display’s visuals, Samsung works with industry-leading partners, including Harman Luxury Audio and Steinway Lyngdorf for sound solutions, Control4, Crestron and Savant for home automation solutions and Domotz, Ihiji and OrvC on remote monitoring capabilities for channel partners.

Multi-Link LED HDR: Industry’s first 8K HDR for LED signage

Samsung will introduce Multi-Link LED HDR, the industry’s first 8K LED HDR technology. Using Samsung’s proprietary algorithm and scene analysis, Multi-Link LED HDR turns any content into HDR quality, without special meta-data.

Multi-Link LED HDR for signage delivers unparalleled image quality, featuring Inverse Tone Mapping (ITM) and Dynamic Peaking to maximise brightness and contrast ratio of the full screen by doubling peak luminance. Colour Mapping feature also sets an adaptive colour gamut for true and vivid LED colours.

Moreover, Multi-Link LED HDR delivers live content with lower latency through an optimal live mode. It helps eliminate cable clutter of other displays with a 100-meter (330 foot) LAN cable.

With the Multi 8K Frame Lock function embedded in Multi-Link LED, integrators do not require a separate device to sync content presented on 8K displays. Multi-Link LED HDR supports all Samsung SMART LED Signage products and is also compatible with The Wall Professional and the IFJ Series.

OMN/OMN-D Series: Bringing semi-outdoor signage to the world

Samsung will launch its semi-outdoor OMN/OMN-D series globally this year. These in-window displays available in both 46” and 55” sizes give businesses an eye-catching display solution with vivid and crisp content and excellent visibility, even in direct sunlight, with 4,000nit brightness and high contrast ratio of 5,000:1 all packed in a slim and neat design.

The OMN-D series is a double-sided display that allows store-front and indoor display, increasing sales opportunities both in and out of the store simultaneously. With WiFi embedded and using one electric power cord and one LAN cable, the series reduces cord clutter and increases energy efficiency.

Both displays feature dust-proof IP5X-validation and three-step overheat protection for durable performance, along with their own embedded solution, MagicINFO S6 powered by Tizen 4.0 for streamlined content management. The displays are optimised for a wide range of retail businesses from quick-service restaurants to department stores and more.

“We are proud to partner with Samsung in implementing the disruptive technology for semi-outdoor windows OMN. Thanks to over fifteen thousand digital windows installed in its stores and customers’ shops, today Luxottica is one of the largest private digital broadcasters globally. This new solution represents a step forward in the way our group engages with millions of consumers around the world,” said Mr. Carlo Panigati, Indirect Procurement Director at Luxottica, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear based in Italy. Luxottica will begin using the OMN-series display in its stores across Europe, beginning in Italy.

At ISE, Samsung will also be introducing the new QMR and QBR series 4K displays that feature five models – 43’’ to 75” in size, an intelligent upscaling engine and IPX5 dust-proof validation, embedded with KNOX security solution and Wi-Fi for wireless management. Created with shopping malls, retail stores and airports in mind, QMR series has 500nit brightness and a non-glare panel. Made for smaller shops, commuter stations and terminals, QBR has 350nit brightness. Both series are upgraded from the last with smaller bezels and a more symmetric design.

In order to learn more about ISE 2019, visit www.iseurope.org.
For more information about Samsung’s latest SMART Signage Displays, please visit http://displaysolutions.samsung.com/ise2019

JOHANNESBURG, South Africa – 03 September 2018 – Samsung and Dezeen, a leading design and architectural magazine based in the UK, announced the grand prize winner of the co-hosted ‘Dezeen x Samsung Ambient Mode Design Competition’ at IFA 2018 on August 31. “Kinetic Decor,” designed by Matthew Cockeril, Stephen Waller and Peter Hälldahl of UK and Denmark-based Swift Creatives, was honoured with the grand prize and €8,000 prize money, for best demonstrating how the Ambient Mode feature in Samsung’s QLED TV transforms the TV into something meaningful, even when switched off.

The Dezeen x Samsung Ambient Mode Design Competition, held from June 25 to August 3, focused on the evolving usability of the Ambient Mode, a new feature on Samsung’s QLED TV which blends the TV into the living room and the surrounding space by mimicking the wall’s colour and displaying desired content and information such as the news, weather, photos and music. In order to enter the competition, entrants submitted their best Ambient Mode designs using static or animated images.

“Now in its second consecutive year, the Dezeen x Samsung Ambient Mode Design Competition provides the perfect opportunity to honour leading designers from around the world while acquiring graphic designs that reflect the premium quality of our TVs,” says Justin Hume, Chief Marketing Officer at Samsung South Africa. “The opportunities to increase the usability of the QLED TV’s Ambient Mode is endless. The designs are reflections of how we imagine the Ambient Mode – as a feature that enriches the everyday lifestyles of our consumers across the world.”

The contest awarded €29,500 in total prize money, reflecting Samsung’s ambition to celebrate talented designers and acquire premium concept and design quality from all around the world. The judging panel this year included esteemed designers, Neville Brody and Erwan Bouroullec, who selected the winner based on a complex set of criteria – a full understanding of the Ambient Mode, as well as overall design, originality, usability and seamlessness with the surrounding space and user lifestyle.

The winning design “Kinetic Decor” is a digital re-staging of the ‘mobile’ concept, with the live movements of the design’s fish becoming more animated as a room’s lighting increases or a user approaches. The submission especially received high marks for its connectivity with Ambient Mode content that is already available today.

“Our design aims to bring calm and a beautifully dynamic structure into the living space,” said Swift Creatives team member, Matthew Cockeril. “We were motivated to apply because of the unique way Samsung’s display technology supports designs that are responsive and sensitive to the people within the space it sits.”

Alongside the grand prize winner, four finalists were shortlisted with their designs exhibited as special displays within the Samsung booth at IFA 2018. The designs include “Time Frame,” displaying the outside scenery on the TV; “Bird Clock,” picturing birds sitting on a power line to indicate time; “Architectural Extension,” a virtual space like the balcony that creates the illusion of extended space; and “Sphere,” displaying graphics of the Earth’s rotation matched with relevant content and data, including photos, news and friends’ social media posts.

In order to extend the ecosystem of Ambient Mode, Samsung will roll out a Software Development Kit (SDK) in beta version later this year.

JOHANNESBURG, South Africa, 08 August 2018 – Samsung is proud to present its latest innovation in design at its must-view stand at Decorex 2018. The launch of the breakthrough QLED 2018 TV range will give the public a great opportunity to interact with the future of television.

Justin Hume, Chief Marketing Officer for Samsung South Africa, says, “The TV isn’t just a TV anymore – it’s a hub – for entertainment, gaming and even conferencing. Samsung Electronics is leading the change by strengthening the intelligent function of its 2018 QLED TVs with artificial intelligence and the Internet of Things.”

The new, 5-star rated and award-winning QLED TV offers an unprecedented viewing experience that delivers complete immersion and myriad options for installation. The best way to be the first to fully experience the extraordinary features and exciting benefits of the QLED is at the Samsung stand at Decorex 2018.

Design and interior fundis will love the Ambient Mode that can literally make the television disappear when not in use, by emulating the background of where it’s placed. It’s a must-see. As for the advanced cabling that integrates the power source and can be extended to 20 metres, there’s simply no end to where you can place the TV.

Decorex 2018 is at Gallagher Estate from 8^th to 12^th August. Visit the Samsung stand in Hall 2, stand M24.

JOHANNESBURG, South Africa, 02 July 2018 – Samsung Electronics recently announced a partnership with Dezeen, a leading design and architectural magazine, inviting designers to create graphics for the Ambient Mode feature on Samsung’s QLED TVs. Held until August 3, the contest will reward 29,500 euros (R468,969) in total prize money. To enter the contest, designers need to submit their best Ambient Mode designs using either static or animated images.

Samsung’s Ambient Mode does away with the mundane black screen that dominates a room when the television is not in use. Built into the 2018 QLED televisions, Ambient Mode makes the screen appear transparent by mimicking the appearance of the wall behind it, while also enhancing its environment by overlaying additional imagery and information – such as the weather – if desired.

“Ambient Mode creates a useful and innovative experience for users, even when their television is turned off. Knowing that this experience is unique to every user, the Ambient Mode design competition is meant to develop imagery that resonates with each of our consumers,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “We hope that designers will take this opportunity to show off their creativity and help us grow the library of designs available to consumers on Ambient Mode.”

In order to enter, contestants must pick one of the four backgrounds provided by Samsung and develop concepts that build on both the television’s environment and the time of day in which the feature would be utilised. Designers can base their entry on one of Samsung’s existing Ambient Modes – décor, information or personal photos – or they can propose a completely novel mode. Further, as Samsung and Dezeen are looking for concepts that highlight how Ambient Mode can mirror the environment and blend into the aesthetic of consumers’ homes, entrants will need to specify a particular lifestyle for their design.

Justin Hume, Chief Marketing Officer for Samsung South Africa, says, “This is where exceptionally innovative design and creativity come together – we are looking forward to seeing what the participating artists come up with.”

The competition’s judging panel includes esteemed designers Neville Brody and Erwan Bouroullec, as well as members of Samsung’s and Dezeen’s design teams – Dontae Lee, Executive Vice President and the Head of the Corporate Design Centre at Samsung Electronics and Amy Frearson, editorial director of Dezeen.

The competition will reward 29,500 euros (R468,969) in total prize money. The grand prize winner will receive 8,000 euros (R127,178) while two runners-up will receive 3,000 euros (R47,691), respectively. 1,500 euros (R23,845) will be awarded to the other seven shortlisted entrants and 1,000 euros (R15,897) will be given to five longlisted designers. Dezeen will interview the finalists and publish a story about each of them.

The competition entry is free of charge. However, entrants must be over 18 years of age with the ability to present their work to a panel of English-speaking judges. For more information on how to enter, please visit dezeen.com/Samsung.

This is the second contest in which Samsung and Dezeen have partnered to organise. In 2017, the two companies cooperated to host a TV accessory design competition for Samsung QLED line-up’s TV stands and received a total of 1,200 works from 83 countries. The contest participant Fulden Denheli received a grand prize and later was also named the winner at IFA 2017 for her adaptable, Scandinavian-inspired concept.

*Oanda Currency Converter (R15.89 = 1 euro)

JOHANNESBURG, South Africa, 24 April 2018 – QLED TV is leading the market for extra-large, ultra-high definition TVs. When it comes to the state of the current TV market, it’s clear that consumers are after larger screens, a trend driven by rising income levels and changing consumer expectations. Recent years have seen the standard for what constitutes a large screen TV change. Whereas previously, large screen TVs were classified as measuring 55-inch. Now, that classification has crept up to TVs over 65- or 75- inch in size, with the super large category also now a category in its own right.

Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.

The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times and the demand for large-sized Samsung TVs almost doubled in Korea.

Almost Half of 75-inch TVs Sold Worldwide Made by Samsung

In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.

Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.

The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.

For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year.

Samsung QLED TV has been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.

“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Samsung’s Mike van Lier, Director Consumer Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”