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		<title>AMD Radeon &#8211; Samsung Newsroom South Africa</title>
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            <title>AMD Radeon &#8211; Samsung Newsroom South Africa</title>
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				<title>Samsung Electronics and AMD Extend  Strategic IP Licensing Agreement to Bring  AMD Radeon™ Graphics to Future Mobile Platforms</title>
				<link>https://news.samsung.com/za/samsung-electronics-and-amd-extend-strategic-ip-licensing-agreement-to-bring-amd-radeon-graphics-to-future-mobile-platforms?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 12 Apr 2023 10:56:19 +0000</pubDate>
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									<description><![CDATA[Companies broaden scope of mobile graphics collaboration to bring leadership AMD Radeon graphics technology to expanded portfolio of Samsung Exynos SoCs  ]]></description>
																<content:encoded><![CDATA[<h3 style="text-align: center;">Companies broaden scope of mobile graphics collaboration to bring leadership</h3>
<h3 style="text-align: center;">AMD Radeon graphics technology to expanded portfolio of Samsung Exynos SoCs</h3>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd., one of the world’s leaders in advanced semiconductor technology, and AMD (NASDAQ: AMD) today announced they have signed a multi-year agreement extension to bring multiple generations of high-performance, ultra-low-power AMD Radeon graphics solutions to an expanded portfolio of Samsung Exynos SoCs. Through the licensing extension, Samsung will bring console-level graphics quality and optimised power consumption to more mobile devices, offering an incredibly immersive and long-lasting gaming experience.</p>
<p>&nbsp;</p>
<p>“Together with AMD, Samsung has been revolutionising mobile graphics, including our recent collaboration that brought ray tracing capability to mobile processors for the first time in the industry,” said Seogjun Lee, executive vice president of Application Processor (AP) Development at Samsung Electronics. “Drawing on our technological know-how in designing ultra-low-power solutions, we will continue to drive ongoing innovation in the mobile graphics space.”</p>
<p>&nbsp;</p>
<p>“We are excited Samsung selected multiple generations of our leadership high-performance Radeon graphics to advance the next generation of Samsung Exynos solutions,” said David Wang, senior vice president of the Radeon Technologies Group at AMD. “The extension of our work with Samsung is a testament to our strong technology partnership and commitment to bring the best experiences possible to mobile users.”</p>
<p>&nbsp;</p>
<p>Samsung and AMD first announced their partnership to license AMD RDNA<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> graphics architecture in 2019, leading to the co-development of Samsung Xclipse, a mobile graphics processing unit (GPU) based on the AMD RDNA 2 architecture in 2022. Xclipse was among the industry’s first mobile GPU with hardware-accelerated ray tracing and variable rate shading features for console-like gameplay on mobile devices.</p>
<p>&nbsp;</p>
<p><strong>Samsung proudly supports Busan’s bid for the World Expo 2030.</strong></p>
<p><strong> </strong></p>
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				<title>AMD and Samsung Announce Strategic Partnership in Ultra-Low Power, High Performance Graphics Technologies</title>
				<link>https://news.samsung.com/za/amd-and-samsung-announce-strategic-partnership-in-ultra-low-power-high-performance-graphics-technologies?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 04 Jun 2019 16:51:53 +0000</pubDate>
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		<category><![CDATA[Mobile Graphic IP]]></category>
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									<description><![CDATA[    JOHANNESBURG, South Africa, 03 June 2019 – AMD (NASDAQ: AMD) and Samsung today announced a multi-year strategic partnership in ultra-low power,]]></description>
																<content:encoded><![CDATA[<p>&nbsp;</p>
<p><img class="size-full wp-image-6238 aligncenter" src="https://img.global.news.samsung.com/za/wp-content/uploads/2019/06/AMD-logos-00000002-1_main_859-x-408.jpg" alt="" width="859" height="408" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2019/06/AMD-logos-00000002-1_main_859-x-408.jpg 859w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/06/AMD-logos-00000002-1_main_859-x-408-704x334.jpg 704w, https://img.global.news.samsung.com/za/wp-content/uploads/2019/06/AMD-logos-00000002-1_main_859-x-408-768x365.jpg 768w" sizes="(max-width: 859px) 100vw, 859px" /></p>
<p>&nbsp;</p>
<p>JOHANNESBURG, South Africa, 03 June 2019 – AMD (NASDAQ: AMD) and Samsung today announced a multi-year strategic partnership in ultra-low power, high performance mobile graphics IP based on AMD Radeon graphics technologies. As part of the partnership, Samsung will license AMD graphics IP and will focus on advanced graphics technologies and solutions that are critical for enhancing innovation across mobile applications, including smartphones.</p>
<p>&nbsp;</p>
<p>“As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow’s mobile applications,&#8221; said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. &#8220;We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level.”</p>
<p>&nbsp;</p>
<p>“Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market,” said Dr. Lisa Su, AMD president and CEO. “This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem.”</p>
<p>&nbsp;</p>
<p>Key terms of the partnership include:</p>
<p>&nbsp;</p>
<p>• AMD will license custom graphics IP based on the recently announced, highly-scalable RDNA graphics architecture to Samsung for use in mobile devices, including smartphones, and other products that complement AMD product offerings.<br />
• Samsung will pay AMD technology license fees and royalties.</p>
<p>&nbsp;</p>
<p><strong>About AMD</strong><br />
For 50 years AMD has driven innovation in high-performance computing, graphics and visualisation technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) <a href="http://www.amd.com/" target="_blank" rel="noopener">website</a>, <a href="http://community.amd.com/welcome" target="_blank" rel="noopener">blog</a>, <a href="https://www.facebook.com/AMD" target="_blank" rel="noopener">Facebook</a> and <a href="https://twitter.com/amd" target="_blank" rel="noopener">Twitter</a> pages.</p>
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