▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.

Samsung Electronics, the Official Art TV of Art Basel has announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. From now on, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from 28-30 March 2025,^[1] at the Hong Kong Convention & Exhibition Centre.

The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by top international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”

 Bringing the Art Basel Experience to Samsung TVs

▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.

Art Basel stages the renowned premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by the best international galleries at Art Basel – all from the comfort of their homes.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled: ArtCube, ^[2] at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breath-taking detail. Under the theme: “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Expanding Samsung’s Digital Art Authority

While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,^[3] as part of Samsung’s mission to bring outstanding art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s exceptional cultural experience beyond the halls of the show and creating new, year-round opportunities for an even broader audience to engage with Art Basel’s distinguished international programme of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan. For more information, visit www.samsung.com.

* The content has been revised to provide more accurate information.

^[1] Event is open to the public from March 28-30, after VIP opening from March 26-27.
^[2] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Centre.
^[3] For models Q7F and above.