Samsung Electronics has announced that it ranks as the world’s No.1 TV brand^[1] for the 20th consecutive year — marking two decades as the global innovator in the television industry.

Samsung had held the top position in the global TV market since 2006 and according to market research firm Omdia’s report, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s top position across premium, ultra-large and next-generation display technologies. Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its top position in the segment over $1,500, holding a 52.2% market share.

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs – setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms – expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered four times more the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation – Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening its Position in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing its invention in high-performance screens. The company also continues to enhance its OLED and Neo QLED line-ups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its line-up. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide — offering ground-breaking technology across multiple price tiers, screen sizes and display innovations.

^[1] Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

Data: Worldwide TV Market Share by Manufacturer – Annual unit & revenue basis

Creating a visually pleasing and comfortable environment in your home makes it more of a personal sanctuary from the outside world. Combining functionality and beautiful design, The Frame TV by Samsung is versatile and provides an appealing aesthetic.

WHAT IS IT? Jointly developed by Samsung and Swiss designer Yves Behar, The Frame is a TV that, when switched off, acts as an interactive frame. It not only allows you to display your personal images, but gives you access to a range of pieces from renowned art museums worldwide.

HOW IT WORKS There’s something for everyone in Samsung’s extensive library, from photographs and drawings, to paintings and digital works, or items from your phone. Combining 10 genres from 37 acclaimed artists and 100 artworks, its Art Store provides access to the world’s finest museums and galleries from the comfort of your home, giving you the opportunity to buy artworks or pay a monthly subscription.

CHOOSE YOUR OWN DISPLAY Mix and match your display to suit the style of your home. There are numerous mounting colours and templates available for displaying your art. Art can be displayed in three styles: shadow box, no mount and modern. For photo displays, you can choose shadow box, modern, panoramic, squares, triptych and mixed. Mount colours are polar, warm, antique, neutral, black, sand, sea foam, sage, burgundy and navy.

NO MESS, NO FUSS A transparent optical cable, the Invisible Connection, is designed to eliminate the messy set-up of mounted TVs while providing improved data transmission capacity. Paired with the One Connect Box, it enables you to connect your devices discreetly and control all connected devices with the Samsung Smart Remote

source: ELLE DECOR