Display innovation has always been at the heart of Samsung’s television leadership, and the company is once again rewriting the rules of what a screen can offer. With the unveiling of the 115-inch Micro RGB television, Samsung introduces micro-sized Red, Green, Blue (RGB) colour precision backlight^[1] display of its kind, marking a bold new chapter in Samsung’s TV technology and visual performance.

Building on the success of Samsung’s Quantum Mini LED technology, Micro RGB pushes the frontier even further. By harnessing microscopic red, green and blue LEDs as a direct backlight, Samsung has created a display capable of unprecedented colour precision, lifelike realism and intelligent picture processing^[2]. The result is a television experience^[3] that feels less like watching a screen and more like opening a window to another world.

A Breakthrough in Colour Technology

At the core of the new Micro RGB display is a revolutionary approach to colour reproduction. Ultra-thin RGB LEDs emit pure red, green and blue light independently. Unlike traditional TVs that rely on white backlights filtered through colour layers, Micro RGB produces colour directly from the source.

This microscopic precision allows the display to render colours with remarkable depth and accuracy while supporting nearly the entire range of colours visible to the human eye. The system also optimises sound, ensuring dialogue clarity and immersive depth that matches the vivid visuals.

Three Innovations that make the Micro RGB special;

• Big Technology in Microscopic Form
  Micro RGB technology uses microscopic red, green and blue LEDs that act as a direct backlight system. These LEDs are smaller than those used in Mini LED technology and deliver independent colour emission for richer tones, deeper contrast and the widest colour spectrum ever offered on a Samsung TV.
• Unmatched Colour Accuracy
  The Micro RGB display achieves 100% of the 2020 colour gamut, surpassing the widely used DCI-P3 standard. Certified by VDE^[1], this achievement ensures every shade appears balanced and authentic, producing images that are strikingly close to real life.
• The Power of Artificial Intelligence (AI) Processing
  Driving the experience is the Micro RGB AI Engine, powered by Samsung’s advanced chipset. Using 128 AI neural networks, the processor analyses content in real time to optimise every scene. The AI engine controls each RGB light individually to enhance colours, sharpen motion and upscale lower-resolution content to stunning 4K quality.

A Premium Home Entertainment Experience

Beyond its breakthrough display technology, the Micro RGB television integrates a range of advanced features designed to elevate the home viewing experience:

• Micro RGB Colour Booster Pro – AI-powered colour enhancement for richer, more vibrant visuals
• Dolby Atmos – cinematic sound powered by built-in top-channel speakers
• Glare-Free Screen^[4] – comfortable viewing anytime with reduced reflections, ensuring clear, distraction-free visuals even in bright rooms
• Object Tracking Sound – audio that follows the movement on screen for realistic immersion
• Q-Symphony^[5] – synchronised sound between Samsung TVs and compatible soundbars
• Metal SuperSlim Design – a refined, premium metal frame that complements the expansive 115-inch display
• Vision AI Companion^[6] – enhanced search and voice interaction powered by Bixby^[7]

With Micro RGB, Samsung demonstrates that the future of television lies not only in bigger screens but in smarter, more precise control of light and colour. By combining microscopic LED technology with advanced AI processing, the company is redefining how images are created, displayed and experienced.

As Samsung continues to push the boundaries of display innovation, the Micro RGB television signals a new era where colour, intelligence and design converge to deliver the most immersive viewing experience yet.

^[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

^[2] Experience may vary depending on the content and environment.

^[3] Viewing experience may vary according to types of content and format.

^[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10,5.

^[5] Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony.

^[6] Features and spec may vary by region.

^[7] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

At this year’s graduation, the SIC partnership with CUT is also celebrating the fact that 16 out of the 21 students have already secured employment, while five (5) of these graduates have opted to further their studies. This is a key milestone in this partnership and a confirmation of how this SIC programme has successfully managed to fulfil its main objectives of addressing South Africa’s youth unemployment and the critical skills gap in technology and innovation.

Since November 2022, when the Memorandum of Agreement (MOA) was signed by Samsung and CUT – this SIC programme has been able to equip an overall group of 71 enthusiastic, young participants with in-demand skills in 4IR including Artificial Intelligence (AI), as well as Coding and Programming (C&P). This second cohort of CUT students that is now graduating with skills in AI; were also part of the cohort that completed Coding and Programming in Python. The programme has been structured in such a way that it includes theoretical learning, practical sessions and capstone projects.

These essential skills that these CUT students have acquired have not only prepared them for the demands of the modern tech industry but have also turned them into a group of eligible young professionals – able to secure permanent employment in the local market. This global SIC programme is in line with the country’s transformation goals outlined in the National Development Plan, the long-term strategic plan for South Africa’s future which aims to eliminate poverty and reduce inequality by 2030.

Professor Wendy Setlalentoa, CUT acting Deputy Vice Chancellor: Research, Innovation and Engagement said: “We are grateful to Samsung for choosing to partner with our institution and for helping us to make a lasting difference in the lives of young people in South Africa. This partnership is a perfect example of a well-functioning and mutually beneficial Public-Private Partnership (PPP) with tangible examples of how to address youth unemployment and skills development.

“In the last few years, our institution has had the opportunity to play a crucial role in providing the curriculum and training for students in 4IR skills and focus on developing practical skills that have helped prepare our graduates for future careers in innovation and technology space,” added Prof. Setlalentoa.

CUT’s Centre for Innovation in Learning and Teaching (CILT) has also supported the SIC programme by creating an enabling education environment and improving the quality of teaching and learning. Also, CUT students that participated in the SIC programme have now developed stronger problem-solving skills, which are crucial for both career advancement and entrepreneurial pursuits. And furthermore, the institution’s broader emphasis on work-integrated learning and industry exposure has allowed CUT to play an instrumental role in securing jobs for students participating in the SIC programme, primarily through its Careers Office and other key industry partners. Some of the partners who are employers to these employed graduates and their primary activities include: Capacity – Full stack developer in Python; BoxFusion – Junior Data Analyst and Junior Software Engineer respectively; Vodacom – Software Architect; BitCube – Junior Software Developer Associate and Standard Bank – Junior Software Engineer.

One of the top performing students in the graduating cohort, Mpho Macdonald Ramaisa said: “I am overjoyed and exceptionally grateful to have been part of the SIC programme. The programme has equipped me with critical skills, particularly in the tech field and these, have now boosted my confidence in my abilities, given me a clearer career direction and enhanced my innovative thinking skills.

“The majority of us have already secured jobs and this alone, has given us a sense of purpose and accomplishment. For us, access to these in-demand tech skills needed by our local economy and the employment opportunities that we have secured – means that we will be able to create better opportunities for ourselves and our families,” Ramaisa.

The partnership between Samsung and CUT has also seen success in the increase of female representation in the SIC programme as well as in ensuring that graduates have better opportunities in the job market or entrepreneurship space. The gender split in this graduating cohort is as follows: 52% female representation.

Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in Southern Africa said: “We are very proud of what this partnership has achieved since inception; and how well its accomplishments align with the country’s vision 2030 goals.

Importantly, this collaboration with CUT has also ensured that these students are now equipped with skills to contribute to the digital economy. But most importantly, in conjunction with CUT – we have now been able to accomplish Samsung’s education vision which centres around fostering future technological leaders and ICT entrepreneurs by providing accessible and engaging learning experiences that integrate technology and real-world application.”

The SIC programme, part of Samsung’s global corporate social investment initiatives, is designed to equip students with essential Fourth Industrial Revolution (4IR) skills. It primarily targets university students, recent graduates, and young professionals who are looking to enhance their technical skills and knowledge. The 46 graduates completed a rigorous curriculum combining theoretical learning and practical application, encompassing the cutting-edge area of Coding & Programming.

“As Samsung, we are thrilled that this initiative, while in its infancy, is showing great signs of yielding positive fruits that will have a long-lasting effect on the lives of the youth, the country’s fortunes and its capacity to be competitive on the global stage. The completion of this programme by these two cohorts underscores our commitment to fostering technological excellence and innovation. By empowering CUT students with 4IR skills, we are not only contributing to their individual growth but also to the broader technological advancement of South Africa,” said Lenhle Khoza, Manager: BBBEE and Transformation at Samsung.

The central goal of the SIC programme is to address the need for work-ready and employable graduates in technology, and also give youth from underserved communities access to these crucial skills. By providing students with advanced technical skills, the SIC prepares them for the rapidly evolving technology landscape while creating new opportunities for personal and professional growth.

One of the graduates, Maneo Ntseliseng Ramahlosi, who was born and bred in Maseru, Lesotho said she was not much of a programmer but has now gained confidence with her programming skills as well as the use of AI. “After completing the SIC programme, which happened as I was still completing my Masters. I have now gained an interest in the use and application of AI in our daily lives. The skills I acquired from the course have made me a better contender amongst my peers. Because of this, I would now advise and encourage anyone who has the opportunity to be part of the SIC programme – to grab this wonderful opportunity without hesitation,” added Ramahlosi.

Professor Muthoni Masinde, Dean of the Faculty of Engineering, Built Environment and Information Technology at CUT, remarked, “We are thrilled to celebrate the achievements of the two cohorts of graduates from the Samsung Innovation Campus. This partnership has proven to be transformative, equipping our students with the skills necessary to thrive in today’s digital economy. We are proud to see our graduates step into the future as technologically adept leaders. Being able to plough back into the local community is great and we’re fortunate to be part of the programme and thankful to Samsung for it.”

Just before completing his information technology degree (majoring in programming) at the Walter Sisulu University, 25-year old Somagaca had the once-in-a-lifetime opportunity to participate in the SIC programme, which was where he expanded his IT skills and knowledge.

From being computer illiterate to developing a huge interest and wanting a career in IT, Somagaca never imagined he would be in this field. Part of the reason for this was the fact that during his primary and high school days he did not have access or exposure to computers and video games. His first choice at university was to study law, however due to limited space, he chose IT as an alternative.

This resilient student immediately thought IT and technology could open many doors for him as his passion grew for programming languages like Java, Visual Basic and Python. The idea of creating something from scratch using a few lines of code was incredibly exciting and motivated him to continue learning more about technology.

Somagaca had this to say about his participation in the program. “The Samsung Innovation Campus initiative introduced me to Python, a widely used programming language that will allow me to perform many different operations and thus increase my skill set in information technology. The programme is easy and fun to use and has shaped the way I think about solving problems. It has added real value to my life and encouraged me even more for my chosen career in programming.”

Somagaca and his two cousins were raised by his grandparents and despite his humble beginnings, he plans to make a success of himself and hopefully be able to inspire others and make a positive contribution. He continued to explain that his experience in the SIC programme was amazing and he knew from the moment he found out about it that he wanted to be part of it especially since it was supported by a big technology brand like Samsung.

The company forms strategic partnerships with higher learning institutions to provide this low-volume and high-impact approach programme with courses that include Coding and Programming, Internet of Things (IoT), Artificial Intelligence (AI) and/or Big Data. To date, Samsung has partnered with Walter Sisulu University in Eastern Cape and, Central University of Technology in Free State. The institutions identified students for the programme and delivered their training and assessment in line with the content provided by the global brand.

Other skills Somagaca gained through the SIC include collaboration, data analysis and critical thinking. “I developed a strong understanding of computer applications such as Microsoft Office. I also gained a better understanding of business processes, how to use technology to come up with solutions to some issues, as well as research and communication skills that will assist me in my professional career,” he added.

Somagaca, who is currently completing an advanced diploma in IT, said over and above the programming skills he learned from his university course, the SIC also played a huge role in enhancing some of those skills. He has learned more practical skills that he is certain will be of great use in the field of work. “The SIC gave me new skills, opened my mind and made me think thoroughly in my work as I go about coming up with great solutions to problems. Thanks to the programme, I’ve learned the value of teamwork and collaboration,” he added.

“This programme has given me the ability to solve complex problems and analyse data from different sources – skills that are vital for any career in today’s digital world. I can use the knowledge and skills that I have to assist organisations become more efficient and productive by improving their existing systems. Technology can be used to create many new jobs and industries, as well as help existing businesses increase productivity or reach more customers, and the SIC massively contributes to that by empowering us the youth,” he concluded.

The announcement was made in Seoul, Korea, at a signing ceremony with IOC President Thomas Bach and Jay Y. Lee, Vice Chairman at Samsung; IOC Marketing Commission Chair Tsunekazu Takeda; Dong Jin Koh, President and CEO of the IT & Mobile Communications Division at Samsung Electronics; and Younghee Lee, CMO and Executive Vice President, Samsung.

Samsung will continue as the Worldwide Olympic Partner in the wireless communications equipment and computing equipment category, including the ability to promote the Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR) and 5G features of that equipment. As part of the agreement, the IOC and Samsung will further develop their strategic digital collaboration to engage young generations around the world in order to promote the power of sport and the values of Olympism.

IOC President Thomas Bach said: “I am delighted that we will be building on two decades of partnership with Samsung for another 10 years. Over this time, we have built a partnership combining Olympic excellence and Samsung’s industry-leading wireless communications technology. Together, we are able to connect with and inspire Olympic athletes and fans around the world and we look forward to working with Samsung to build the digital future of the Olympic Games.”

Tsunekazu Takeda, IOC Marketing Commission Chair, Thomas Bach, IOC President, Jay Y. Lee, Vice Chairman at Samsung Electronics, and Dong Jin Koh, President and CEO of IT&Mobile Communications Division at Samsung Electronics, pose for a photo after a signing ceremony to extend their global partnership through to the Olympic Games Los Angeles 2028 (from right)

Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa, said: “As a Worldwide Olympic Partner for the last 22 years, Samsung has been inspired by the spirit of hope, friendship and unity. Through our innovative wireless and computing equipment which are able to support AI, VR, AR and 5G technology, we hope to spread the excitement of the Games so that fans and athletes around the world can stay connected and share in the journey to achieve greatness at the highest level of sportsmanship.”

IOC Marketing Commission Chair Tsunekazu Takeda said: “Samsung is a global success story and a brand recognised around the world. Samsung understands and promotes the Olympic values through technology and marketing campaigns that help break down barriers and engage new audiences. From a commercial perspective, our extension with Samsung to 2028 builds on the long-term agreements reached recently with existing and new Partners, and demonstrates the long-term strength and appeal of our marketing programmes.”

Samsung will continue its support beyond the Olympic Games Tokyo 2020 and will support every edition of the Olympic Games through to Los Angeles 2028, as well as all the Youth Olympic Games through to 2028. Samsung will also continue to support the IOC, the National Olympic Committees and their teams. Samsung’s first Games as a Worldwide TOP Partner were the Olympic Winter Games Nagano 1998. Samsung will also continue as a Worldwide Partner of the International Paralympic Committee, extending a relationship that began in 2006.

In collaboration with the IOC and the Organising Committees, Samsung plans to continue its Athlete Phone Programme. This programme provides Limited Olympic Edition Galaxy phones to all participating Olympic and Paralympic athletes to enhance the athletes’ Games-time experience, help them stay in touch with their family and friends, and capture and share their journeys