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		<title>Artificial Intelligence &#8211; Samsung Newsroom South Africa</title>
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            <title>Artificial Intelligence &#8211; Samsung Newsroom South Africa</title>
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				<title>Travel Just Got a Whole Lot Smarter, Thanks to Samsung Galaxy S24</title>
				<link>https://news.samsung.com/za/travel-just-got-a-whole-lot-smarter-thanks-to-samsung-galaxy-s24?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 06 Mar 2024 14:35:47 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Galaxy AI]]></category>
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									<description><![CDATA[Travel Just Got a Whole Lot Smarter, Thanks to Samsung Galaxy S24   Travelling is often filled with unexpected challenges and complexities, but it just]]></description>
																<content:encoded><![CDATA[<h3 style="text-align: center;">Travel Just Got a Whole Lot Smarter, Thanks to Samsung Galaxy S24</h3>
<p>&nbsp;</p>
<p>Travelling is often filled with unexpected challenges and complexities, but it just got easier. Samsung Galaxy S24 series, powered by Galaxy AI, is a personal travel guide in your pocket making the experience smoother and more accessible than ever.</p>
<p>&nbsp;</p>
<p>Considering a weekend away but not sure about the destination? Here are all the ways Galaxy AI can ease the journey at step, from planning and communicating better to discovering fun sites and activities as well as creating great memories.</p>
<p>&nbsp;</p>
<p>AI can help eliminate travel indecision and answer the question &#8211; Where should I go?</p>
<p>&nbsp;</p>
<p><img class="aligncenter" src="https://www.samsungmobilepress.com/file/AF328ED9B6E77F12D27FF0AB9BB1F990946BB96A72D6EE1641ABCF0757B1DE757BDABFD76F0B7F0C6BAE1239DA71204A2ABC0CFDA64FB23991F2AACCB34D0A29F93D7DF45687313C13A43F1547F2DB2DE13C343E54FBEEB93DFB9D7F8EB2BA0EC0DBE5C0354638BB32927CBAEDAB6E974F1D86936E4677E940B640EF9934FD0A94CBB7F759FDA422302B00D75A4315507BB61BFF095635EBBFFF4CE41127839B" /></p>
<p>&nbsp;</p>
<p>As you scroll through your social media, for example, you see a lot of your connections posting pictures of their own adventures. Some grab your attention, and a few are so striking you can’t help but imagine yourself there. One specific picture has this majestic view in a place you don’t know but feel you simply have to go there. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google feature, which lets you act on inspiration the moment it strikes.</p>
<p>&nbsp;</p>
<p>You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>. With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about—in this case, a social media post—and Circle to Search quickly pulls up relevant information, such as details about the exhibition.</p>
<p>&nbsp;</p>
<p>For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.</p>
<p>&nbsp;</p>
<p><img class="aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Travel-Just-Got-a-Whole-Lot-Smarter-S24_main1.jpg" /></p>
<p>&nbsp;</p>
<p>So you’ve picked a destination on your bucket list, Paris (France), travelled and landed safely. Settling into your hotel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while the trip is an exciting experience, it can be overwhelming if you don’t speak Francais. In the hotel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with the locals in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.</p>
<p>&nbsp;</p>
<p>Having made plans to meet up with some acquaintances later for dinner, you use Chat Assist’s Message Translate feature to stay in touch throughout the day and time your rendezvous perfectly. By combining Message Translate with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one.</p>
<p>&nbsp;</p>
<p>Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!</p>
<p>&nbsp;</p>
<p><img class="aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Travel-Just-Got-a-Whole-Lot-Smarter-S24_main2.jpg" /></p>
<p>&nbsp;</p>
<p>Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.</p>
<p>&nbsp;</p>
<p>If you realise you booked your Eiffel Tower tour and Louvre Museum visit tickets for the wrong day, for example, you can call the ticket office with the peace of mind of knowing you don’t need to speak French.</p>
<p>&nbsp;</p>
<p>Supported in 13 languages at launch<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, Live Translate takes the stress out of problem-solving in a different language. Galaxy S24 is the first phone to offer real-time, two-way call translation within its native call app. When you phone the ticket office, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.</p>
<p>&nbsp;</p>
<p><img class="aligncenter" src="https://www.samsungmobilepress.com/file/579AD4A034192298DD874CE009F4F031786789653A0F81C7682F74F148E45EE1FEFA30B14187B0EB3B16EB63C30BD2817865560F6FD5CAAC6E6F057F54BC8E9F1517EE4C39043B69A806D74D0D884082E21C7CAB90A536581F5EB1D42A8E1009662FACC16B09C650C7009B937DAC2E016A1CBBAEB6153AD125DA1322D0AF83B808CA59BC45BE97B342797B42C1788AD1DD03589AEE68FF75ECFAF15667F0EF55" /></p>
<p>&nbsp;</p>
<p>The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.</p>
<p>&nbsp;</p>
<p>Before long, you’re enjoying one last piece of French chocolate at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.</p>
<p>&nbsp;</p>
<p>You want to send your acquaintances a group photo of you all in front of the Eiffel Tower, but the well-meaning passer-by who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the centre. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps.</p>
<p>&nbsp;</p>
<p>When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent out painting technology to extend what’s already there, with no cropping required. As for you and your buddies, simply select them with your finger, move them to the centre and let Generative Edit’s inpainting capabilities fill in the blank space.</p>
<p>&nbsp;</p>
<p>With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveller in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.</p>
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				<title>Samsung AI Forum 2021 Explores Future of AI Research</title>
				<link>https://news.samsung.com/za/samsung-ai-forum-2021-explores-future-of-ai-research?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 16 Nov 2021 14:00:41 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AI Forum 2021]]></category>
		<category><![CDATA[AI Research]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[SAIT]]></category>
		<category><![CDATA[Samsung Advanced Institute of Technology]]></category>
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									<description><![CDATA[  JOHANNESBURG, South Africa – 16 November 2021 – Leading academics, industry experts discussed “AI Research for Tomorrow” and “AI in a]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-12752" src="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/Samsung_2021_logo-02.png" alt="" width="828" height="316" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/Samsung_2021_logo-02.png 828w, https://img.global.news.samsung.com/za/wp-content/uploads/2021/11/Samsung_2021_logo-02-768x293.png 768w" sizes="(max-width: 828px) 100vw, 828px" /></p>
<p>&nbsp;</p>
<p><strong>JOHANNESBURG, South Africa – 16 November 2021 – </strong><em>Leading academics, industry experts discussed &#8220;AI Research for Tomorrow&#8221; and &#8220;AI in a Human World”</em></p>
<p>&nbsp;</p>
<p>Samsung held the Samsung AI Forum 2021 for two days from November 1 to November 2. Marking its fifth year, the forum gathers world-renowned academics and industry experts on artificial intelligence (AI) and serves as a platform for exchanging ideas, insights and the latest research findings, as well as a platform to discuss the future of AI.</p>
<p>&nbsp;</p>
<p><strong>Day 1: AI Research for Tomorrow</strong></p>
<p>On Day 1, which was hosted by <a href="https://www.sait.samsung.co.kr/saithome/main/main.do">Samsung Advanced Institute of Technology (SAIT),</a> Samsung’s R&amp;D hub dedicated to cutting-edge future technologies, Dr. Kinam Kim, Vice Chairman &amp; CEO of Device Solutions at Samsung Electronics, delivered the opening remarks. Under the theme, “AI Research for Tomorrow”, renowned AI experts discussed various AI technologies and the research direction on AI — from fundamental research to its applications – including how AI research will impact other fields such as new material development and semiconductors.</p>
<p>&nbsp;</p>
<p>This year, Professor Yoshua Bengio, the winner of the 2018 Turing Award — often referred to as the Nobel Prize in computing — delivered the keynote. The keynote speech was followed by three technology sessions: Scalable and Sustainable AI Computing, AI for Scientific Discovery and Trustworthy Computer Vision.</p>
<p>&nbsp;</p>
<p>In particular, in this year’s forum, various AI start-ups provided an overview of the current trends in cutting-edge AI technology and shared their actual business application models. In addition, the AI research leaders at SAIT participated in the forum as speakers and gave presentations on the current status and vision of Samsung’s AI research.</p>
<p>&nbsp;</p>
<p>The Samsung AI Researcher of the Year awards,<sup>1</sup> which were established last year in an effort to discover excelling rising researchers in the field of AI, was also presented during the forum. Last year, five researchers including Professor Kyunghyun Cho of New York University were awarded.</p>
<p>&nbsp;</p>
<p>As the co-chairs of this year’s forum, Dr. Gyoyoung Jin, President and Head of SAIT and Professor Bengio, who was appointed as the Samsung AI Professor last year, highlighted outstanding rising researchers and expanded the base of AI research.</p>
<p>&nbsp;</p>
<p>“This year’s forum was organised as a venue for sharing the current status of AI technology research and AI applications as well as discussing ways to transform AI into a technology that substantially contributes to our daily lives,” said Professor Bengio.</p>
<p>&nbsp;</p>
<p><strong>Day 2: AI in a Human World</strong></p>
<p>Day 2 sessions were hosted by <a href="https://research.samsung.com/">Samsung Research</a>, the company’s advanced R&amp;D hub that leads the development of future technologies for its Consumer Electronics division and IT &amp; Mobile Communications division. Under the theme “AI in a Human World”, Dr. Sebastian Seung, President and Head of Samsung Research, delivered the opening remarks, and AI experts who have been actively engaging in AI research activities worldwide shared their insights on the current status of AI and future research directions that will have an important impact on our lives.</p>
<p>&nbsp;</p>
<p>The keynote was delivered by Professor Leslie Valiant, the 2010 Turing Award winner, of Harvard University on the subject of integrating machine learning and inference for next-generation AI. This was followed by technology sessions: Interpretability for Skeptical Minds and Understanding Matter with Deep Learning.</p>
<p>&nbsp;</p>
<p>Dr. Daniel Lee, Executive Vice President and Head of Samsung Research Global AI Centre, presided over an in-depth panel discussion with the speakers regarding the ‘future prospects and considerations of each AI sector’.</p>
<p>&nbsp;</p>
<p>Lightning talks (5-minute speeches, 7 sessions) took place this year where members of the Samsung Research Global AI Centre and 5 AI centres (Cambridge, U.K.; New York, U.S.; Toronto, Canada; Montreal, Canada; and Moscow, Russia) participated.</p>
<p>&nbsp;</p>
<p>“This year’s AI Forum helped us better understand where the current AI technology developments are heading and also about AI applicable products which are becoming smarter,” said Dr. Sebastian Seung, President and Head of Samsung Research.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em><sup>1</sup></em><em> Samsung AI Researcher of the Year: selected among AI researchers of aged 35 or under (up to five researchers per year)</em></p>
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				<title>Samsung Expands SAIT AI Lab Montreal to Spur AI Research for Applying next-generation System Semiconductor</title>
				<link>https://news.samsung.com/za/samsung-expands-sait-ai-lab-montreal-to-spur-ai-research-for-applying-next-generation-system-semiconductor?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 06 May 2019 17:31:52 +0000</pubDate>
						<category><![CDATA[Others]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Deep Learning]]></category>
		<category><![CDATA[GANs]]></category>
		<category><![CDATA[Generative Adversarial Networks]]></category>
		<category><![CDATA[Mila]]></category>
		<category><![CDATA[Montreal]]></category>
		<category><![CDATA[Montreal Institute for Learning Algorithms]]></category>
		<category><![CDATA[SAIT]]></category>
		<category><![CDATA[Samsung Advanced Institute of Technology]]></category>
		<category><![CDATA[Systems Semiconductor Yoshua Bengio]]></category>
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									<description><![CDATA[JOHANNESBURG, South Africa, 06 May 2019 – Samsung today announced the expansion of the ‘Samsung Advanced Institute of Technology (SAIT) artificial intelligence]]></description>
																<content:encoded><![CDATA[<p>JOHANNESBURG, South Africa, 06 May 2019 – Samsung today announced the expansion of the ‘Samsung Advanced Institute of Technology (SAIT) artificial intelligence (AI) Lab Montreal’ in Canada. The Lab will help the company strengthen its fundamentals in AI research and drive competitiveness in system semiconductors.</p>
<p>&nbsp;</p>
<p>The AI Lab is located in Mila – Montreal Institute for Learning Algorithms – in Montreal, Canada. Founded by Professor Yoshua Bengio at the University of Montreal, Mila is one of the greatest research centres in the field of deep learning and has a partnership with the University of Montreal and McGill University. SAIT AI Lab Montreal has an open workspace with the aim of working closely with the AI research communities in Mila.</p>
<p>&nbsp;</p>
<p>SAIT AI Lab Montreal will focus on unsupervised learning and Generative Adversarial Networks (GANs) research to develop disruptive innovation and breakthrough technologies, including new deep learning algorithms and next generation of on-device AI. To drive the effort, this AI Lab has actively recruited leaders in deep learning research, including Simon Lacoste-Julien, Professor at the University of Montreal, who recently joined as the leader of the lab. In addition, Samsung is planning to dispatch R&amp;D personnel in its Device Solutions Business to Montreal over time and utilise AI Labs as a base for training AI researchers and collaborating with other advanced AI research institutes. On the other side, SAIT AI Lab Montreal continues to build a strong relationship with Yoshua Bengio, one of the world&#8217;s greatest experts on deep learning, machine learning, and AI. SAIT and Professor Bengio collaborated on deep learning algorithm research since 2014, successfully publishing three papers on academic journals.</p>
<p>&nbsp;</p>
<p>Professor Yoshua Bengio said, “Samsung&#8217;s collaboration with Mila is well established already and has been productive and built strong trust on both sides. With a new SAIT lab in the midst of the recently inaugurated Mila building and many exciting research challenges ahead of us in AI, I expect even more mutually positive outcomes in the future”.</p>
<p>&nbsp;</p>
<p>SAIT has actively pursued research collaboration with other top authorities in the field. In addition to Professor Bengio, SAIT has worked with Yann LeCun, Professor at New York University and Richard Zemel, Professor at University of Toronto. Yoshua Bengio and Yann LeCun, along with computer scientist Geoffrey Everest Hinton won the 2018 Turing Award which is deemed the &#8216;Nobel Prize in computer science&#8217;.</p>
<p>&nbsp;</p>
<p>&#8220;SAIT focuses on research and development &#8211; not only in next generation semiconductor but also innovative AI as a seed technology in system semiconductors. SAIT AI Lab Montreal will play a key role within Samsung to redefine AI theory and deep learning algorithm for the next 10 years, “said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.</p>
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				<title>Samsung Joins &#8216;Partnership On AI&#8217;  For The Future of AI Safety</title>
				<link>https://news.samsung.com/za/samsung-joins-partnership-on-ai-for-the-future-of-ai-safety?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 21 Nov 2018 00:21:26 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Global AI Center]]></category>
		<category><![CDATA[PAI]]></category>
		<category><![CDATA[Samsung Research]]></category>
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									<description><![CDATA[JOHANNESBURG, South Africa – 20 November 2018 – Samsung today announced that it joined the Partnership on Artificial Intelligence to Benefit People and Society]]></description>
																<content:encoded><![CDATA[<p><strong>JOHANNESBURG, South Africa</strong><strong> – 20 November 2018 – </strong>Samsung today announced that it joined the <span><a href="https://www.partnershiponai.org/">Partnership on Artificial Intelligence to Benefit People and Society (PAI)</a></span>, to develop safe and reliable Artificial Intelligence (AI) services and products. Founded in 2016, PAI is a technology industry consortium that conducts research and discussion, shares insights, provides thought leadership, identifies new areas for AI application, and creates informational materials to advance the understanding of AI technologies. The organisation currently has more than 70 partners, including major global companies and human rights groups specializing in AI.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4949" src="https://img.global.news.samsung.com/za/wp-content/uploads/2018/11/PAI_main1.png" alt="" width="859" height="408" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2018/11/PAI_main1.png 859w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/11/PAI_main1-704x334.png 704w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/11/PAI_main1-768x365.png 768w" sizes="(max-width: 859px) 100vw, 859px" /></p>
<p>&nbsp;</p>
<p>Acknowledging the rapid development and aiming to positively impact the future of AI technologies, Samsung joined PAI to shape the direction of AI development along with global member companies. As a member of PAI, Samsung will join one of its working groups, <em>Collaboration Between People and AI Systems</em><sup> [1]</sup> and research possible collaboration between humans and AI. The company also plans to participate in research on topics including safety, transparency and the social and economic impacts of AI.</p>
<p>&nbsp;</p>
<p>“Samsung is dedicated to producing AI products and services that are reliable and safe for people and beneficial to society,” said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa. “As a member of the PAI, Samsung will strive to facilitate ongoing progress of artificial intelligence and develop best practices on AI technologies.”</p>
<p>&nbsp;</p>
<p>Samsung now has a network of seven Global AI Centers in Seoul, Silicon Valley, New York, Cambridge, Moscow, Toronto and Montreal.</p>
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				<title>Samsung Electronics Launches AI Lab in Montreal, Canada</title>
				<link>https://news.samsung.com/za/samsung-electronics-launches-ai-lab-in-montreal-canada?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 30 Nov 2017 19:26:28 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[SAIT]]></category>
		<category><![CDATA[Samsung Advanced Institute of Technology]]></category>
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									<description><![CDATA[  Samsung Advanced Institute of Technology (hereinafter referred to as “SAIT”) established AI Lab on August 17 (local time) at University of Montreal,]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2000" src="https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal.jpg" alt="" width="1440" height="1080" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal.jpg 1440w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal-544x408.jpg 544w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal-768x576.jpg 768w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal-1024x768.jpg 1024w" sizes="(max-width: 1440px) 100vw, 1440px" /></p>
<p>&nbsp;</p>
<p>Samsung Advanced Institute of Technology (hereinafter referred to as “SAIT”) established AI Lab on August 17 (local time) at University of Montreal, Canada. The AI Lab will be used to strengthen collaborative research with world-leading scholars in the AI ​​field.</p>
<p>&nbsp;</p>
<p>SAIT has been collaborating with Professor Yoshua Bengio of University of Montreal, the world’s top authority on deep learning, machine learning and artificial intelligence, since 2014, with other partners in University of Toronto, McGill University and NYU.</p>
<p>&nbsp;</p>
<p>“There is a long-standing and fruitful research collaboration between us and Samsung and we are glad to see Samsung open a research lab here and join the amazing momentum which is turning Montreal into an international hub for AI, both academically and industrially,” commented Prof. Bengio regarding this event.</p>
<p>&nbsp;</p>
<p>In this Samsung AI Lab, the researchers dispatched from Korea work with local professors and students including Prof. Bengio to develop key algorithms and components for artificial intelligence such as voice/image recognition, translation, autonomous driving, and robots. It will also contribute to acquiring global talents and strengthening Samsung’s AI technology.</p>
<p>&nbsp;</p>
<p>Eunsoo Shim, VP and Head of S/W Solution Lab at SAIT, said, “The joint research with Professor Bengio has been a foundation for the development of artificial intelligence in Samsung Electronics, and Samsung AI Lab will be a momentous step for us to leap forward.”</p>
<p>&nbsp;</p>
<p>In addition, he added that SAIT plans to establish and operate a “Neural Processing Research Center” with local universities such as Seoul National University during the year to accelerate its research in the field of AI ​​processor.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-2002" src="https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal_main_2.jpg" alt="" width="705" height="470" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal_main_2.jpg 705w, https://img.global.news.samsung.com/za/wp-content/uploads/2018/01/AI-Lab-in-Montreal_main_2-612x408.jpg 612w" sizes="(max-width: 705px) 100vw, 705px" /></p>
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				<title>[Editorial] Bixby 2.0: The Start of the Next Paradigm Shift in Devices</title>
				<link>https://news.samsung.com/za/editorial-bixby-2-0-the-start-of-the-next-paradigm-shift-in-devices?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 14 Nov 2017 23:26:00 +0000</pubDate>
						<category><![CDATA[Apps & Services]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Bixby 2.0]]></category>
		<category><![CDATA[Bixby SDK]]></category>
		<category><![CDATA[Samsung Developer Conference]]></category>
		<category><![CDATA[SDC 2017]]></category>
                <guid isPermaLink="false">http://bit.ly/2o2juJw</guid>
									<description><![CDATA[  Today at the Samsung Developer Conference (SDC) 2017 in San Francisco, I was honored to share Samsung’s vision for intelligence, with the introduction]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1521" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/12/Bixby-2_0-Eui-Suk-Chung_main-2_F.jpg" alt="" width="705" height="417" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2017/12/Bixby-2_0-Eui-Suk-Chung_main-2_F.jpg 705w, https://img.global.news.samsung.com/za/wp-content/uploads/2017/12/Bixby-2_0-Eui-Suk-Chung_main-2_F-300x177.jpg 300w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p>Today at the Samsung Developer Conference (SDC) 2017 in San Francisco, I was honored to share Samsung’s vision for intelligence, with the introduction of Bixby 2.0 – a powerful intelligent assistant platform that will bring a connected experience that is ubiquitous, personal, and open.  Bixby 2.0 will be a fundamental leap forward for digital assistants and represents another important milestone to transform our digital lives.</p>
<p>&nbsp;</p>
<p>Today’s assistants are useful, but ultimately still play a limited role in people’s lives. People use them to set timers and reminders, answer trivial questions, etc. We see a world where digital assistant play a bigger role, an intelligent role, where one day everything from our phones, to our fridge, to our sprinkler system will have some sort of intelligence to help us seamlessly interact with all the technology we use each day.</p>
<p>&nbsp;</p>
<p>To understand where we are going with devices, it is important to understand how far we’ve come. It is hard to believe, when you think back to just a decade ago, how we used our phones. It was likely a feature phone, which was primarily used to make calls and use a limited number of apps. But I knew, we at Samsung knew, that there were greater possibilities for the mobile phone. During the early and mid-2000, I led the team at Samsung in creating the Mobile Intelligent Terminal by Samsung (MITs), which was an early generation of smartphones before the Galaxy S and Note series were finally born. Powered by open API, application eco-system and innovative touch UI, smartphone market has, ever since then, exploded and became a life-essential tool for everyone. It also brought new opportunities for businesses and developers.</p>
<p>&nbsp;</p>
<p>I believe that we are now on the cusp of the next major tectonic shift. With our long legacy as the global smartphone leader, we’ve been bringing meaningful innovation and driving digital transformation for the industry, and we are excited to help lead the change during another revolutionary moment. Personally, I am excited to be part of this next great era and this shift is one of the reasons why we are motivated to continue to develop our intelligent assistant, Bixby.</p>
<p>&nbsp;</p>
<p>We introduced Bixby to the world earlier this year with the launch of our flagship mobile devices, the Galaxy S8 and S8+ and the Note 8. Bixby is now available in over 200 different countries, with more than 10 million registered users. But this is just a start. When we launched Bixby, we focused on how it could help people with getting the most out of their smartphones and apps to make their life easier. We integrated a few close partner applications on the device to make those devices more intelligent. We created multi-step, and cross-app capabilities that have allowed more than millions of Bixby users get things done faster and easier, but it is just a stepping stone for us.</p>
<p>&nbsp;</p>
<p>Now, we are ready to take Bixby to the next level. Bixby 2.0 is a bold reinvention of the platform. A reinvention aimed at transforming basic digital assistants from a novelty to an intelligence tool that is a key part of everyone’s daily life.</p>
<p>&nbsp;</p>
<p>Bixby 2.0 will be ubiquitous, available on any and all devices. This means having the intelligence of Bixby, powered by the cloud, act as the control hub of your device ecosystem, including mobile phones, TVs, refrigerators, home speakers, or any other connected technology you can imagine. Soon, developers will be able to put their services on any and all devices and will not have to reinvent their services each time they support a new device.</p>
<p>&nbsp;</p>
<p>It will be more personal, with enhanced natural language capabilities for more natural commands and complex processing, so it can really get to know and understand not only who you are, but who members of your family are, and tailor its response and actions appropriately.</p>
<p>&nbsp;</p>
<p>And finally, and most importantly, Bixby 2.0 will be open. We know Samsung cannot deliver on this paradigm shift by ourselves – it can only happen if we all, across all industries, work together, in partnership. With Bixby 2.0, the doors will be wide open for developers to choose and model how users interact with Bixby in their services across all application domains e.g., sports, food, entertainment, or travel – the opportunities are truly endless.</p>
<p>&nbsp;</p>
<p>Starting today, we’re announcing our first private beta program with Bixby SDK, which will be available for select developers. We will work as one team, innovating, collaborating, and bringing Bixby 2.0 to life. Over time, we will increase the number of participants in the beta, and ultimately make the Bixby SDK available to all developers.</p>
<p>&nbsp;</p>
<p>Bixby 2.0 will ultimately be a marketplace, for intelligence. A new channel for developers to reach users with their service, not just on mobile devices, but through all devices. Over time, we will rollout variety of revenue models to maximize our partners’ business opportunities in this new paradigm. Hopefully making it as fruitful as the move from feature to smartphones was for our partners.</p>
<p>&nbsp;</p>
<p>The future is yours. Whatever your technology platform, device category or industry sector: we call on all developers to unleash their creativity and help us to democratize intelligence, so that we can move beyond devices and into an open, connected ecosystem to simplify the lives of everyone.</p>
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				<title>THIS IS QLED TV, Part 6: The Convergence of TV and AI</title>
				<link>https://news.samsung.com/za/this-is-qled-tv-part-6-the-convergence-of-tv-and-ai?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 13 Nov 2017 23:45:39 +0000</pubDate>
						<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[IOT]]></category>
		<category><![CDATA[QLED TV]]></category>
                <guid isPermaLink="false">http://bit.ly/2zk8Jry</guid>
									<description><![CDATA[  In April 2017, the market research firm International Data Corporation (IDC) made a prediction that the cognitive and artificial intelligence (AI)]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone wp-image-892 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/11/QLED-TV-Part-6_main.jpg" alt="Vice President and Group Leader of Service Product Manager Group of the Visual Display Business at Samsung Electronics" width="705" height="528" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2017/11/QLED-TV-Part-6_main.jpg 705w, https://img.global.news.samsung.com/za/wp-content/uploads/2017/11/QLED-TV-Part-6_main-300x225.jpg 300w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p>In April 2017, the market research firm International Data Corporation (IDC) made a prediction that <a href="http://www.idc.com/getdoc.jsp?containerId=prUS42439617" target="_blank" rel="noopener noreferrer">the cognitive and artificial intelligence (AI) system market will continue its high growth of a compound annual growth rate (CAGR) of 54.5 percent by 2020</a>. The characteristics of AI systems such as prediction, recommendation and intelligent assistance are expected to take important roles in creating intelligent services.</p>
<p>&nbsp;</p>
<p>These functions of AI are already influencing consumer electronics, especially smartphones and TV products. The convergence of AI and TV is subtle, but it is a trend that is taking place and will continue to develop. Let’s look at the convergence of TV and AI and how it will change the future TV viewing, particularly for Samsung QLED TVs.</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>For Overwhelming Content, AI Is Necessary</strong></span></h3>
<p>People no longer just view channels provided by TV broadcasters. There are terrestrial networks, cable TV, satellite channels, internet protocol TV (IPTV) and even over the top (OTT) programming, as well as smart TV applications that viewers can choose to watch. Yet no one wants to check all the available options to find a show they might enjoy.</p>
<p>&nbsp;</p>
<p>An AI recommendation feature could sort the content for you. AI embedded into the TV could analyze the viewer’s preference and show content that viewers might be interested on the TV screen. The 2017 Samsung QLED TV shows a large choice of content en bloc per service provider on a launcher section that is located on the lower side of the screen. Your favorite channels or services are showed first on the launcher by default and you can also use a voice commend to choose a show to watch.</p>
<p>&nbsp;</p>
<p>In the near future, features like prediction and intelligent assistance that the IDC mentioned will be implemented in TVs and change the viewer’s experience. For example, AI can analyze weather conditions, time and issue of the day to offer the best content suited to those variables. Also, intelligent voice recognition in the future will allow conversation with viewers to recommend content depending on age, mood and content preference. These features will enhance TV viewing for everyone.</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>TV+AI, the Preview of IoT TV</strong></span></h3>
<p>As AI starts to be embedded into TV, viewers can use their TVs in a more convenient way. The 2017 Samsung QLED TV automatically recognizes set-top boxes, game consoles and other peripheral electronics. Instead of using technical terms such as HDMI to show the viewer which device is connected, it uses the product name like Xbox One and its logo. With this intelligent assistance, viewers no longer need complicated settings to use their TVs.</p>
<p>&nbsp;</p>
<p>Let’s delve a little further into the examples of more advanced AI TVs. The Intelligent image engine of the Samsung QLED TV analyzes video sources automatically to change the brightness in real-time according to the light intensity. Also, the engine provides an immersive experience to viewers by enhancing perspective and three-dimensional perception.</p>
<p>&nbsp;</p>
<p>Samsung’s The Frame which looks like a picture frame for an art, has an intelligent sensor that never existed on other televisions. The motion sensor of this product turns off the screen when there is no one around and it turns on the screen when someone comes near the TV. Furthermore, the brightness sensor automatically sets the brightness for the screen, which smoothly matches to surrounding ambient light sources.</p>
<p>&nbsp;</p>
<p>TVs with the intelligent sensors are the previews of the future internet of things (IoT) -enabled TV. The IoT TV will optimize brightness, sound system and other features according to content characteristics such as movies and sports. In the morning, your TV could recognize your motion to control lights, blinds, air conditioner and other electronics.</p>
<p>&nbsp;</p>
<p>Samsung plans to add IoT compatibility to all its TV products by the end of this year. In 2020, all Samsung products will become IoT-ready. Samsung’s anticipative investment towards AI and IoT will drastically change home entertainment and provide a whole new TV experience to viewers.</p>
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				<title>Everyone Deserves a Personal Assistant Like Bixby</title>
				<link>https://news.samsung.com/za/everyone-deserves-a-personal-assistant-like-bixby?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 09 Nov 2017 23:12:22 +0000</pubDate>
						<category><![CDATA[Apps & Services]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[galaxy]]></category>
		<category><![CDATA[Galaxy S8]]></category>
                <guid isPermaLink="false">http://bit.ly/2AgEPUZ</guid>
									<description><![CDATA[Dear Bixby,   With my organised Personal Assistant (PA) on leave and my partner on a well-deserved holiday, the release of the Samsung Galaxy Note8]]></description>
																<content:encoded><![CDATA[<p>Dear Bixby,</p>
<p>&nbsp;</p>
<p>With my organised Personal Assistant (PA) on leave and my partner on a well-deserved holiday, the release of the Samsung Galaxy Note8 couldn’t have come at a better time, as I try to balance work and home life without my trusted support system. Not only does my new phablet enable me to speak, ask questions and make requests from you, <em>Bixby</em>, but as your deep learning technology continues to improve over time and you recognise my preferences and manner of speaking, so does my appreciation for your genius.</p>
<p>&nbsp;</p>
<p>Take this morning for instance. My alarm went off at 5am and I was tempted to press the snooze button but you reminded me that today I had to get the children ready for school and that we needed to leave 45 minutes earlier to get them there on time. This helped me avoid running late and possibly receiving a scornful letter from the headmaster. By simply asking you what the weather was like today before leaving the house, we were prepared and dressed for the day’s weather.</p>
<p>&nbsp;</p>
<p>While stepping out of the house, my teenagers told me that they hadn’t prepared lunches for themselves, but with a simple &#8216;Hi Bixby, find me the shortest route to school with a convenience shop en route to grab lunch&#8217;, a catastrophe was averted.</p>
<p>&nbsp;</p>
<p>Having taken the least congested back routes and having dropped the children at school, it was you, <em>Bixby,</em> that reminded me of my 9am meeting with the Managing Director and Vice President of my company. In preparation, I said ‘<em>Bixby</em>, open my emails, go to the last email sent by my PA with background information for the meeting’. I then asked you to read the documents back to me while I was driving.</p>
<p>&nbsp;</p>
<p>After gathering my thoughts, I dictated my response to you to type in Samsung Notes for me to reference as speaking points during my meeting. This was all in good time to receive an international call from my partner, who was pleased to find out that all was well and subtly made mention that the children had ballet and gymnastic classes at 3pm.</p>
<p>&nbsp;</p>
<p>After asking you, <em>Bixby,</em> to check my schedule for the day and realising I had an overlap of commitments, I asked you to help me pre-order an Uber for my daughters. You texted them the details, which allowed me enough time to dash off to my meeting.</p>
<p>&nbsp;</p>
<p>For the next few hours, I had back-to-back meetings with clients and suppliers and enjoyed my perfectly productive mobile office. I conducted my business and even managed to reschedule my daughter’s tennis training for tomorrow and reserved time in my calendar so no one at work could schedule a meeting, preventing me from going with her. Amazingly, without the normal distractions of the office, I was more productive with both my work and dad tasks.</p>
<p>&nbsp;</p>
<p>The day was shaping up well, but there was still one last hurdle to cross, dinner! But even that was no challenge for you. While I was chopping and mixing, making reference to the beef lasagne recipe which you pulled for me off the internet, I simply said, ‘Hey Bixby, set a timer for 20 minutes’ before I put the dish into the oven. 20 minutes later, you alerted me that the lasagne was ready – and for a change, nothing was burnt.</p>
<p>&nbsp;</p>
<p>My partner, my PA and now you, Bixby, make a great team, empowering me to better manage my work and personal life. I’ll soon discover how new innovations from Samsung will further empower me and help me manage this blended life, but I can tell you, Bixby, you did an excellent job!</p>
<p>&nbsp;</p>
<p>Sincerely,</p>
<p>Lucky Radebe</p>
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				<title>Samsung’s Bixby Voice Capabilities Now Available in Over 200 Countries Globally</title>
				<link>https://news.samsung.com/za/samsungs-bixby-voice-capabilities-now-available-in-over-200-countries-globally?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 23 Aug 2017 16:43:31 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[Bixby Voice]]></category>
                <guid isPermaLink="false">http://bit.ly/2zktRh8</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd., today announced that Bixby’s voice capabilities have been expanded to more than 200 countries and territories worldwide,]]></description>
																<content:encoded><![CDATA[<p><strong>Samsung Electronics Co., Ltd</strong>., today announced that Bixby’s voice capabilities have been expanded to more than 200 countries and territories worldwide, allowing millions of consumers to experience a smarter way to interact with their phones. In addition to South Korea and the United States, consumers in countries across the world, including the U.K., Australia, Canada and South Africa, will be able to utilise the intelligent interface to help them get things done faster and more conveniently.</p>
<p>&nbsp;</p>
<p>Currently available in U.S. English and Korean<sup>1</sup>, Bixby brings enhanced smartphone productivity and personalisation through Quick Commands. This feature allows you to easily create a custom voice command to use in place of a sequence of one or more commands. For example, you can use the command “good night” as a shortcut for “Turn on Do-not-disturb mode, set an alarm for 6:00 AM and turn on blue light filter.”</p>
<p>&nbsp;</p>
<p>Bixby also understands the way you actually speak, ask questions and make requests. For example, if you take a photo and then tell Bixby to “send the picture just taken to Mom,” Bixby understands cross-application commands and will know which photo you are referring to and will text it to your mom. This natural language understanding makes interacting with your smartphone easier and more intuitive. With its iterative deep learning technology, Bixby will improve over time to recognise your personal preferences and manner of speaking.</p>
<p>&nbsp;</p>
<p>Bixby is unique in that it is an intelligent interface, rather than a stand-alone app. When an application becomes Bixby-enabled, Bixby will support almost every task that the application is capable of performing using voice, touch or text. Bixby’s deep integration is also built into the smartphone settings so that you can change phone options – such as setting the screen timeout or showing all notifications – without interrupting what you are currently doing.</p>
<p>&nbsp;</p>
<p>“Now millions of customers worldwide have access to a new and intelligent way of interacting with their phone,” said Justin Hume, Chief Marketing Officer at Samsung South Africa. “The expansion of Bixby’s voice capabilities is an initial step in the continued rollout of its functionality. In the future, Bixby will have the learning power to offer more intelligent and personalized interactions and seamless connections across more devices.”</p>
<p>&nbsp;</p>
<p>Samsung plans to continue expanding Bixby’s voice capabilities to additional countries, languages, devices, features and third-party applications. By further enhancing its mobile experience and solutions offerings, even more users can interact with their device and manage their apps and services more seamlessly and instinctively.</p>
<p>&nbsp;</p>
<p>Starting today, Galaxy S8 and S8+<sup>2</sup> users can enable Bixby’s voice capabilities by pressing the Bixby button to begin onboarding. You can now activate Bixby by holding the dedicated button on the Galaxy S8 and Galaxy S8+ phones, or by simply saying, “Hi, Bixby.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>For more information on how to get more done with your day with Bixby, please visit: <a href="https://news.samsung.com/global/how-to-get-more-done-in-your-day-with-bixby">https://news.samsung.com/global/how-to-get-more-done-in-your-day-with-bixby</a></p>
<p><sup>1</sup><em>Voice command recognizes English (US) and Korean. Not all accents, dialects and expressions may be recognized. Service ability may vary by country or carrier.</em> <em>Natural language understanding allows Bixby to continuously improve its ability to interpret regional dialects. But, since Bixby learns more frequently used command terms more quickly, it will take more time for Bixby to fully understand regional dialects that are used less frequently. </em></p>
<p>&nbsp;</p>
<p><sup>2</sup><em>Bixby is currently available on select devices, including the Galaxy S8 and S8+. </em></p>
<p><em> </em></p>
<p><em><sup>3</sup></em><em>Service availabilities and third party partners are varied in each country.</em></p>
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				<title>How to Get More Done in Your Day with Bixby</title>
				<link>https://news.samsung.com/za/how-to-get-more-done-in-your-day-with-bixby?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 11 Aug 2017 15:49:06 +0000</pubDate>
						<category><![CDATA[Apps & Services]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[Bixby Voice]]></category>
                <guid isPermaLink="false">http://bit.ly/2AgGCJV</guid>
									<description><![CDATA[Bixby is an intelligent interface that makes interacting with your phone – and managing its functions and your favorite apps – easy.   Bixby’s advanced]]></description>
																<content:encoded><![CDATA[<p>Bixby is an intelligent interface that makes interacting with your phone – and managing its functions and your favorite apps – easy.</p>
<p>&nbsp;</p>
<p>Bixby’s advanced voice capabilities<sup>1</sup> allow you to effortlessly manage your phone and your connected life using simple, natural commands. The voice support is fully integrated into your phone’s native apps, settings, and a growing list of third-party apps, placing your phone’s most convenient and powerful features at your beck and call. So whether you’d like help taking a selfie, organizing photos from your last vacation, tracking down a particular setting, or keeping your friends updated on social media, simply tell Bixby what you need and it will work with you to get things done faster and easier.</p>
<p>&nbsp;</p>
<p>Here are just a few examples of how Bixby’s voice support can help you get more done in your day.</p>
<p>&nbsp;</p>
<h3><strong><span style="color: #000080;">Snap a Selfie with Bixby and Share It with Your Friends and Followers</span></strong></h3>
<p>Bixby is an expert multitasker, capable of seamlessly navigating your phone’s menus and apps.</p>
<p>&nbsp;</p>
<p>Bixby is built right into your phone’s camera, allowing you to take full advantage of your camera’s advanced features with simple spoken requests, and creating an easy way to share snapshots of your day.</p>
<p>&nbsp;</p>
<p>For instance, you can tell Bixby to “Take a selfie” and use Bixby to edit and enhance your image and share it with friends on social media.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-936 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/Bixby-Voice-Hands-On_main-1.gif" alt="how-to-get-more-done-in-your-day-with-bixby" width="900" height="507" /></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong>Simplify Your Bixby Conversations with Quick Commands</strong></span></h3>
<p>You don’t need to be formal or oversimplify requests when talking to Bixby. The interface’s understanding of natural language allows you to speak to your phone as you would a friend.</p>
<p>&nbsp;</p>
<p>Bixby’s Quick Commands make interacting with the interface even more effortless by allowing you to replace long or complex requests with convenient keywords. For example, you can substitute a common command, such as “Turn my alarm on for 6:00 a.m.,” with a short and simple alternative, such as “Set alarm.”</p>
<p>&nbsp;</p>
<p>To add a Quick Command, head to Bixby Home’s “My Bixby” menu.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-941" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/To-add-a-Quick-Command2.png" alt="To add a Quick Command" width="897" height="505" srcset="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/To-add-a-Quick-Command2.png 897w, https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/To-add-a-Quick-Command2-300x169.png 300w, https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/To-add-a-Quick-Command2-768x432.png 768w" sizes="(max-width: 897px) 100vw, 897px" /></p>
<p>&nbsp;</p>
<h3><strong><span style="color: #000080;">Manage Apps and Settings with Ease</span></strong></h3>
<p>Bixby’s voice capability allows you to navigate your phone and go-to apps hands-free, without sacrificing access to settings or functions. Rather than manually searching for a particular feature, you can use Bixby to bypass menus and instantly locate the function you need.</p>
<p>&nbsp;</p>
<p>Voice support is particularly useful when attempting to access functions that are buried beneath multiple menu screens. For example, with voice support, if you were to look up a recipe on your phone, you could ask Bixby to “Set screen timeout to 10 minutes” so you could roll up your sleeves and focus on cooking without needing to constantly wake up your device.</p>
<p>&nbsp;</p>
<p>Bixby’s always there to help. Simply saying the word will allow you to streamline everyday tasks, including everything from clearing notifications and changing a wallpaper or ringtone, to activating commonly used features such as “Do not disturb” mode.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-942" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/Bixby-Voice-Hands-On_main-3.gif" alt=" streamline everyday tasks" width="900" height="507" /></p>
<p>&nbsp;</p>
<h3><strong><span style="color: #000080;">Enjoy a Smarter Driving Experience</span></strong></h3>
<p>Bixby’s ability to respond to voice commands also makes it a terrific co-pilot for road trips and daily commutes, allowing you to easily access key apps and functions while keeping your eyes on the road.</p>
<p>&nbsp;</p>
<p>When you’re behind the wheel and you make a request, Bixby will ask you to unlock your phone with a custom voice password2 in order to carry out your command.</p>
<p>&nbsp;</p>
<p>To set your unique voice password, simply locate the function under Bixby’s settings and follow the on-screen instructions. After you select a secure word or phrase, Bixby will ask you to read out a few sample sentences in order to get to know your distinct voice. Once finished, the next time you activate Bixby, you’ll be able to unlock your device using your chosen word or phrase.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-943" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/Bixby-Voice-Hands-On_main-5.gif" alt="unlock-your-device-using-your-chosen-word-or-phrase" width="900" height="507" /></p>
<p>&nbsp;</p>
<p>When you need a little help getting where you’re going, ask Bixby to pull up your destination in your favorite navigation app. The interface’s voice support and app integration make it easy to find the fastest route to wherever you’re headed.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-943 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/Bixby-Voice-Hands-On_main-5.gif" alt="unlock-your-device-using-your-chosen-word-or-phrase" width="900" height="507" /></p>
<p>&nbsp;</p>
<p>Bixby’s voice support allows drivers to handle complicated tasks hands-free, and even makes it possible to read and dictate responses to texts with messaging apps.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-944" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/Bixby-Voice-Hands-On_main-6.gif" alt="" width="900" height="507" /></p>
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<p>&nbsp;</p>
<p>This is just a sample of some of the everyday tasks that Bixby was designed to streamline. To learn more about how to use Bixby’s voice capabilities to simplify daily life, check out Samsung’s comprehensive list of tips and tricks, located under “Tutorials” in Bixby Home.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-947 size-full" src="https://img.global.news.samsung.com/za/wp-content/uploads/2017/08/Bixby-Voice-Hands-On_main-7.gif" alt="Bixby Tutorials" width="900" height="507" /></p>
<p>&nbsp;</p>
<p><small><i><sup>1</sup>Language support is currently limited to Korean and U.S. English, and the user’s device must be Bixby-compatible. App and service compatibility may vary by region.<br />
<sup>2</sup>This specific function must be activated before use.<br />
</i></small></p>
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