The Hidden Cost of Doing Laundry Wrong

Many consumers don’t realise that using too much detergent, or the wrong type, can do more harm than good. Overdosing leads to excess soap build-up, mechanical strain, and inefficient rinsing, which can damage fabrics, irritate skin, and even shorten the lifespan of a washing machine. Under-dosing, on the other hand, compromises cleanliness, leaving behind dirt and grime.

What makes it worse? These issues are often amplified when detergent misuse is paired with the wrong washing cycle or water conditions.

The Science of a Perfect Wash

Effective cleaning is more than just soap and water. Detergent performance is influenced by fabric type, soil level, water hardness, and the washing cycle selected. Most consumers can’t manually calculate all of these variables, and that’s where Samsung steps in.

The Samsung Edge: Smarter Technology for Smarter Washing

Samsung’s latest range of intelligent washing machines features ground-breaking innovations like EcoBubble, AI Wash, and Auto Dispense – technologies designed to take the guesswork out of laundry.

• AI Wash uses sensors to detect load size, fabric type, soil level, and detergent concentration in real-time.
• It then automatically adjusts the water level, cycle time, and rinse intensity for optimal cleaning and rinsing*.
• Auto Dispense** delivers the precise amount of detergent needed, reducing waste and preventing overuse.
• EcoBubble activates detergent with air and water before the cycle begins, creating bubbles that penetrate fabric more effectively.

Together, these features not only improve washing results but also promote energy efficiency, water conservation, and appliance longevity, which are all key considerations for modern, eco-conscious households.

With rising utility costs and growing awareness around sustainability, the OMO Wash Days campaign couldn’t come at a better time. Samsung is empowering people with the science behind smart laundry, helping them make optimum choices that benefit their homes, their wallets, and the planet.

By combining Samsung’s smart appliance technology with OMO’s detergent expertise, the campaign bridges the knowledge gap that often leads to poor laundry outcomes.

* Expected number of loads. Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following softener for up to 34 loads, general detergent for up to 22 loads or speciality detergent for up to 29 loads.

**Results may vary depending on actual usage conditions

Laundry has always been about detergent and water. But what if the secret to cleaner clothes wasn’t just about what you use – but how you use it?

With the OMO Wash Days campaign, Samsung South Africa is shining a spotlight on the hidden power of its intelligent washing machines, showing how features like EcoBubble, AI Wash, and Auto Dispense are transforming the humble laundry cycle into a smarter, more sustainable routine.

Rethinking Detergent Performance

Too often, detergent is not optimally used – leading to ineffective cleaning, and sometimes, clothing fabric damage. Samsung’s technology reimagines how detergent works by maximising its potential through engineering precision and smart automation.

EcoBubble: Cool Water Cleaning That Works

Samsung’s EcoBubble technology pre-mixes detergent with air and water to create a soapy foam before the wash even begins. These bubbles penetrate fabrics faster and more evenly, activating the cleaning agents at lower temperatures.

Why It Matters:

• Enables effective soil ^[1] removal in cool water, thus reducing energy usage
• Prevents shrinkage ^[2] and colour fading in delicate items.
• Ensures detergent is fully activated and absorbed ^[3].

AI Wash ^[4]: Intelligent Cycles That Think for You

AI Wash uses four smart sensors to detect load weight, fabric type, soil levels, and water clarity, then automatically adjusts water, detergent, and cycle duration in real-time.

User Benefits:

• Convenience and intelligent cycles that think for you
• Washes tailored to the exact condition of each load
• Takes care of your clothes and washes them thoroughly and gently

This is laundry care that adapts to your lifestyle – and to every sock, shirt, or school uniform you throw in the drum.

Auto Dispense ^[5]: Fill Once, Many Washes

Measuring cups are a thing of the past. Samsung’s Auto Dispense feature holds detergent and softener in dedicated compartments, then automatically dispenses the perfect amount for each load.

Why It Works:

• Helps to eliminate detergent waste
• Reduces the chance of detergent residue on clothing
• Can run for multiple loads without needing a refill – ideal for busy homes

SmartThings AI Energy mode

You can monitor and reduce your energy usage with AI Energy mode, which lets you easily check the power consumption and estimates your electricity bill. For certain cycles, it reduces energy use by over 19% ^[6] with the same performance, by reducing the use of a heater and increasing the cycle time.

Flex Auto Dispense System

Get great washing results with less effort, thanks to the Flex Auto Dispense System. It automatically dispenses the optimal amount of detergent and softener for each load, based on the cycle and load size. The system is compatible with a variety of detergents and softeners and can store enough for up to 25 loads – or up to 47 loads when using detergent only in the Flex Dispense ^[7] compartment.

The OMO Wash Days campaign aligns with Samsung’s broader commitment to sustainability, efficiency, and intelligent living. Together with trusted, low-suds eco-detergents like OMO, Samsung’s washing machines make detergent work smarter, reduce waste, and simplify daily life.

Whether you’re a parent, a professional, or you don’t want to continue wasting water and detergent, Samsung’s smart laundry innovations ensure that every drop of detergent delivers maximum impact – with less effort, less waste, and better results.

^[1] Results may vary depending on actual usage conditions

^[2] Results may vary depending on actual usage conditions

^[3] Results may vary depending on actual usage conditions

^[4] Actual results may vary depending on individual use

^[5] Only available on WW6400D

^[6] Based on internal testing with IEC 8lb load except for Small Load Cycle (IEC 4lb load). Results may vary depending on the actual usage conditions.

^[7] Expected number of loads. Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following softener for up to 34 loads, general detergent for up to 22 loads or speciality detergent for up to 29 loads.

Dirt is good, when you’ve got the power and necessary tools to conquer it. This year, from 01 July to 10 August – Samsung is once again bringing the highly anticipated Wash Days campaign, powered by OMO – delivering superior cleaning quality through the perfect partnership of innovation and performance.

Samsung Wash Days Powered by OMO 2025 edition celebrates real life: messy moments, bold adventures and everyday challenges – because life doesn’t wait for clean clothes. But when you have the right tools, you can keep moving without missing a beat. With Samsung’s intelligent washing machines and OMO’s high-performance detergents, you have the perfect combo for unstoppable routines.           

The Power of Wash-ability

Whether it’s mud-splattered sports gear or everyday spills, OMO’s advanced cleaning formulas are made to handle real-life mess – and when paired with Samsung’s innovative washing tech, you’re looking at next-level laundry care.

Samsung Revolutionising Laundry at Every Spin

Samsung’s AI washing machines bring together intuitive design and intelligent cleaning features:

• AI Wash: Automatically detects fabric type, load size and dirt levels to optimise wash cycles – saving time, water, and detergent.
• EcoBubble Technology: Mixes detergent, air and water to create deep-cleaning bubbles that lift dirt fast – even in cold washes.
• Hygiene Steam: Harnesses steam power to eliminate 99.9% of bacteria and allergens – perfect for kids’ clothes, activewear or sensitive skin.
• Auto Dispense: Delivers just the right dose of OMO liquid or powder detergent, reducing waste while protecting your fabrics and your machine.

These innovations don’t just clean – they elevate your laundry experience. Choosing the most ideal detergent for your laundry can be a bit of a grey area. No one wants underwhelming wash results and matching your machine to the right detergent can also be as challenging as choosing the brand.

OMO formula ensures a seamless optimal clean, every time. Liquid detergent is a smart choice for front loader machines and stain-heavy clothes, while powder is more suitable and power-packed for tough fabrics and top loaders.

Wash Days is all about helping you customise your wash, with expert guidance on the perfect detergent-tech pairings:

• WW70T4040CX/FA 7kg Front Loader, with Steam and Eco Bubble Technology Now: R7 499*, save: R1 700
• WW11CGC04DABFA 11KG Front Loader, with Eco bubble, Steam and SmartThings Now R9 999*, save R2 000
• WA80F15S5BFA 15kg AI Top load Washer with Ecobubble and Digital Inverter Technology Now R7499 save R1 500
• WD12BB944DGBFA Bespoke AI 12KG Washer Dryer, with Eco bubble Now R15 999*, save R3 000

Get ready to unlock the cleanest version of your life from 01 July to 10 August, only with Samsung and OMO. Offers available at Samsung stores, Samsung online and participating retailers.